POS Terminals Market Report Scope & Overview:

The POS Terminals Market Size was valued at USD 101.7 billion in 2023 and is expected to reach USD 195.3 billion by 2031 and grow at a CAGR of 8.5% over the forecast period 2024-2031.

The point of Sale (POS) terminal, market testifies to the rise of such things as detailed and comprehensive acceptance of wireless payment terminals offered to merchants, as well as the growth of various types of payment methods such as EuroPay, Visa (EMV) and MasterCards. Also, the point of selling the end market is being pushed to grow as there is a huge increase in e-commerce and online transactions. point of sale (PoS) can also be understood as a place of purchase. This can be seen as a time and a purchase when any transaction is considered complete in both conclusions which are buyers and sellers. The POS terminal can be considered as a hardware system that assists in processing card payments at various stores. This plan will help your business to accept payments in a variety of ways from customers and, following the right sales process. This may sound simple, but setting it up raises questions as it requires management skills and competent expertise.

POS Terminals Market Revenue Analysis

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  • Growth of E-commerce and Omnichannel Retailing

  • Increasing Need for Data Analytics and Inventory Management

  • Rising Shift Towards Cashless Economy

Consumers are increasingly opting for cashless transactions due to convenience and security. This trend necessitates the adoption of advanced POS terminals that can handle various payment methods like debit cards, credit cards, and mobile wallets. According to a Worldpay FIS Global Payments Report, the global cashless transaction value is expected to reach $96.4 trillion by 2024, which highlighting the growing demand for POS systems.


  • Limited Technical Expertise in Small Businesses

  • High Initial Investment and Security Concerns

Implementing POS systems, especially cloud-based solutions, can involve upfront costs for hardware, software, and ongoing subscriptions. Additionally, security breaches involving sensitive customer data pose a significant concern for businesses.


  • Integration with AI and Machine Learning

The integration of AI and machine learning in POS systems can offer advanced features like predictive analytics, personalized marketing, and automated inventory management. This presents an opportunity for innovation and differentiation in the market.


  • As POS systems handle sensitive customer data, cybersecurity threats like malware attacks and data breaches remain a major challenge.

  • Competition from Mobile POS Solutions

The rise of mobile POS (mPOS) solutions that utilize smartphones and tablets as payment terminals presents a challenge to traditional POS systems. Businesses, particularly small businesses, might find mPOS solutions more affordable and convenient.


The war has significantly impacted the POS terminal market in Eastern Europe, particularly in Russia and Ukraine. Economic instability, sanctions, and logistical challenges have caused a sharp decline in demand for POS systems in these regions. for eg. Verifone, A leading provider of POS terminals and payment solutions. Their Eastern European sales and potentially global supply chain issues could be impacted. another eg. Nexera (formerly Diebold Nixdorf), A prominent POS terminal manufacturer. Their global supply chain and Eastern European market could be negatively affected.


Economic uncertainty can make businesses hesitant to adopt new technologies like advanced cloud-based POS systems. The upfront costs and potential risks associated with new technology adoption become less appealing in a slow economic climate. Certain industries are more vulnerable to economic slowdowns. Sectors like retail, hospitality, and restaurants might experience a decline in customer spending during these periods. This directly translates to a lower demand for POS terminals from businesses within these sectors. Also, The POS terminal market can also experience a shift towards more affordable solutions during economic downturns, with increased competition from mobile POS (mPOS) providers.


By Product

  • Fixed

    • Kiosks

    • Others

  • Mobile

    • Tablet

    • Others

Based on Product, The Fixed segment led the industry in 2023, with a maximum share of more than 60% of the global turnover. The fixed POS segment is divided into kiosks and others. Large vendors are opting for fixed POS terminals due to high acquisition and installation costs, which have currently supported the growth of the segment. In addition, end users familiar with cloud storage install fixed POS terminals to store data on a local server. These systems have applications such as invoice printing, CRM (customer relationship management), inventory management and supporting payment devices.

The Mobile POS segment is expected to register the fastest CAGR during the forecasted period 2024-2031. The growth is due to the widespread use of mobile payments in stores among customers around the world. Mobile POS terminals help make payments from any store. Many end users, such as restaurants, have started adopting mPOS because it facilitates payments during busy times and avoids lost sales due to delays, thus improving customer satisfaction. For example, China's quick service restaurants (QSRs) have started using systems such as digital kiosks and tablets to display menus and place orders. This will help restaurants improve operational efficiency and customer experience, which in turn is likely to lead the industry.

By Component

  • Hardware

  • Software

  • Services

Based on Component, the hardware segment dominated the industry in 2023 and represented the largest share of more than 63 % of total revenue. The segment is projected to continue growing at a constant CAGR during 2023-2030. Hardware components include interfaces or devices for recording transaction data, such as EFT-POS machines, network devices, barcode readers, cash registers, receipt printers, tablets and monitors. A fixed POS terminal contains most of the hardware components needed to complete the system and facilitates the management of daily operations using the system.


By Deployment 

  • Cloud

  • On-premise

By End-User

  • Restaurants

    • FSR

      • Fine Dine

      • Casual Dine

  • QSR

    • Drive-Thru

    • Others

  • Institutional

  • Fast Casual

    • Drive-Thru

    • Others

  • Healthcare

    • Pharmacies

    • Others

  • Entertainment

    • Cruise Lines/Ships

    • Cinema

    • Casinos

    • Golf Clubs

    • Stadiums

    • Amusement Parks

  • Warehouse

  • Retail

    • Supermarkets/Hypermarkets

    • Convenience Stores

    • Grocery Stores

    • Specialty Stores

    • Gas Stations

    • Others

  • Hospitality

    • Spas

    • Hotels

    • Resorts

Based on End-User, The retail segment emerged as the largest segment in 2023, accounting for approximately 30.0% of the total market. A few vendors move on to simplified mode to avoid long queues and delayed transactions. As a result, retailers are now integrating the POS system with inventory data, marketing, and Customer Relationship Management (CRM) to provide a personal, collaborative, and unique customer experience. In addition, part of the store is divided into two stores / supermarkets, convenience stores, grocery stores, specialty stores and a gas station. The share of supermarkets / hypermarkets is expected to expand to a very high CAGR by more than 8.7% during the forecast period.

POS Terminals Market Segmentation Analysis

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Based on the global diversity of retail outlets and the distribution of targeted audiences around the world, the market operates in 4 major regions. The North American market is likely to grow with excellent growth prospects and thus, has helped the market reach its largest point of market size at the end of the 2024-2031 forecast period. The point of sale in the retail market is home to the modern development of the payment industry as well, with extensive contributions made by business-specific solutions. Another reason that will help the market to gain momentum in the global competition is the significant use and implementation of wireless PoS terminals across a wide range of industries such as the hotel, medical, and healthcare among others such as the retail and entertainment industry. EMV is one of the compliance requirements affecting improved security of payments that will add to the market growth graph during the forecast period 2024-2031


North America

  • US

  • Canada

  • Mexico


  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America


Major market players in POS Terminals Market are, VeriFone Systems, Quail Digital, Revel Systems, Toast, Inc., Acumera, Inc, HM Electronics, Hewlett Packard Development LP, Quail Digital, Revel Systems, Toast, Inc., Acumera, Inc, HM Electronics, Cisco Systems, Pax technology Limited, NCR Corporation, Oracle Corporation, Payabl, POSaBIT Systems Corporation; Acrelec, AURES Group, Presto Group, Qu, Inc., Toshiba Corp., TouchBistro, Xenial, Inc.   and others players.

Micros Systems-Company Financial Analysis

Company Landscape Analysis


  • In January 2024, Acumera, Inc. will present Acumera Reliant Platform at the National Retail Federation (NRF) 2024 Conference and Expo. The Acumera Reliant Platform is designed for retailers. Retailers have constant access to critical applications to remain competitive in the rapidly evolving retail market.

  • In June 2023, the FinTech company paid. has launched a new point-of-sale (POS) solution that enables businesses to accept payments from both online and offline sales through a single terminal, enhancing its omni-channel payment services for in-person purchases from retailers. 

POS Terminals Market Report Scope:

Report Attributes Details
Market Size in 2023 US$ 101.7 Billion
Market Size by 2031 US$ 195.3 Billion
CAGR CAGR of 8.5% From 2024 to 203
Base Year 2023
Forecast Period 2024-2031
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Product (Fixed, Mobileb)
• By Component (Hardware, Software, Services)
• By Deployment (Cloud, On-premise)
• By End-use (Restaurants(FSR, QSR, Institutional, Fast Casual), Healthcare, Entertainment, Warehouse, Retail, Hospitality)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America
Company Profiles VeriFone Systems, Micros Systems, Ingenico S.A., Pax technology Limited, Cisco, Systems, Squirrel Systems, Toshiba Corporation, POS Direct Ltd, Panasonic Corporation
Key Drivers • Features that are part of POS programs help increase productivity that has a positive impact on sales value, too
RESTRAINTS • privacy issues and concerts related to data leaks.

Frequently Asked Questions

POS Terminals Market size was valued at 101.7 billion in 2023 at a CAGR of 8.5%.

Yes, and they are Raw material vendors, Distributors/traders/wholesalers/suppliers, Regulatory authorities, including government agencies and NGO, Commercial research & development (R&D) institutions, Importers and exporters, Government organizations, research organizations, and consulting firms, Trade/Industrial associations, End-use industries

In the POS Terminals Market, the hardware component has a highest market share of around 60%.

The North American region dominates the POS Terminals Market.

Manufacturers, Consultants, Association, Research Institutes, private and university libraries, suppliers, and distributors of the product.


1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Industry Flowchart

3. Research Methodology

4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges

5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India

6. Value Chain Analysis

7. Porter’s 5 Forces Model

8. Pest Analysis

9. POS Terminals Market, By Product
9.1 Introduction
9.2 Trend Analysis
9.3 Fixed
9.3.1 Kiosks
9.3.2 Others
9.4 Mobile
9.4.1 Tablet
9.4.2 Others

10. POS Terminals Market, By Component
10.1 Introduction
10.2 Trend Analysis
10.3 Hardware
10.4 Software
10.5 Services

11. POS Terminals Market, By Deployment
11.1 Introduction
11.2 Trend Analysis
11.3 Cloud
11.4 On-premise

12. POS Terminals Market, By End-User
12.1 Introduction
12.2 Trend Analysis
12.312.3 Restaurants
12.3.1 FSR Fine Dine Casual Dine
12.3.2 QSR Drive-Thru Others
12.3.3 Institutional Fast Casual Drive-Thru Others
12.4 Healthcare
12.4.1 Pharmacies
12.4.2 Others
12.5 Entertainment
12.5.1 Cruise Lines/Ships
12.5.2 Cinema
12.5.3 Casinos
12.5.4 Golf Clubs
12.5.5 Stadiums
12.5.6 Amusement Parks
12.6 Warehouse
12.7 Retail
12.7.1 Supermarkets/Hypermarkets
12.7.2 Convenience Stores
12.7.3 Grocery Stores
12.7.4 Specialty Stores
12.7.5 Gas Stations
12.7.6 Others
12.8 Hospitality
12.8.1 Spas
12.8.2 Hotels
12.8.3 Resorts

13. Regional Analysis
13.1 Introduction
13.2 North America
13.2.1 Trend Analysis
13.2.2 North America  POS Terminals Market, by Country
13.2.3 North America  POS Terminals Market, By Product
13.2.4 North America  POS Terminals Market, By Component
13.2.5 North America  POS Terminals Market, By Deployment
13.2.6 North America  POS Terminals Market, By End-User
13.2.7 USA USA  POS Terminals Market, By Product USA  POS Terminals Market, By Component USA  POS Terminals Market, By Deployment USA  POS Terminals Market, By End-User
13.2.8 Canada Canada  POS Terminals Market, By Product Canada  POS Terminals Market, By Component Canada  POS Terminals Market, By Deployment Canada  POS Terminals Market, By End-User
13.2.9 Mexico Mexico  POS Terminals Market, By Product Mexico  POS Terminals Market, By Component Mexico  POS Terminals Market, By Deployment Mexico  POS Terminals Market, By End-User
13.3 Europe
13.3.1 Trend Analysis
13.3.2 Eastern Europe Eastern Europe  POS Terminals Market, by Country Eastern Europe  POS Terminals Market, By Product Eastern Europe  POS Terminals Market, By Component Eastern Europe  POS Terminals Market, By Deployment Eastern Europe  POS Terminals Market, By End-User Poland Poland  POS Terminals Market, By Product Poland  POS Terminals Market, By Component Poland  POS Terminals Market, By Deployment Poland  POS Terminals Market, By End-User Romania Romania  POS Terminals Market, By Product Romania  POS Terminals Market, By Component Romania  POS Terminals Market, By Deployment Romania  POS Terminals Market, By End-User Hungary Hungary  POS Terminals Market, By Product Hungary  POS Terminals Market, By Component Hungary  POS Terminals Market, By Deployment Hungary  POS Terminals Market, By End-User Turkey Turkey  POS Terminals Market, By Product Turkey  POS Terminals Market, By Component Turkey  POS Terminals Market, By Deployment Turkey  POS Terminals Market, By End-User Rest of Eastern Europe Rest of Eastern Europe  POS Terminals Market, By Product Rest of Eastern Europe  POS Terminals Market, By Component Rest of Eastern Europe  POS Terminals Market, By Deployment Rest of Eastern Europe  POS Terminals Market, By End-User
13.3.3 Western Europe Western Europe  POS Terminals Market, by Country Western Europe  POS Terminals Market, By Product Western Europe  POS Terminals Market, By Component Western Europe  POS Terminals Market, By Deployment Western Europe  POS Terminals Market, By End-User Germany Germany  POS Terminals Market, By Product Germany  POS Terminals Market, By Component Germany  POS Terminals Market, By Deployment Germany  POS Terminals Market, By End-User France France  POS Terminals Market, By Product France  POS Terminals Market, By Component France  POS Terminals Market, By Deployment France  POS Terminals Market, By End-User UK UK  POS Terminals Market, By Product UK  POS Terminals Market, By Component UK  POS Terminals Market, By Deployment UK  POS Terminals Market, By End-User Italy Italy  POS Terminals Market, By Product Italy  POS Terminals Market, By Component Italy  POS Terminals Market, By Deployment Italy  POS Terminals Market, By End-User Spain Spain  POS Terminals Market, By Product Spain  POS Terminals Market, By Component Spain  POS Terminals Market, By Deployment Spain  POS Terminals Market, By End-User Netherlands Netherlands  POS Terminals Market, By Product Netherlands  POS Terminals Market, By Component Netherlands  POS Terminals Market, By Deployment Netherlands  POS Terminals Market, By End-User Switzerland Switzerland  POS Terminals Market, By Product Switzerland  POS Terminals Market, By Component Switzerland  POS Terminals Market, By Deployment Switzerland  POS Terminals Market, By End-User Austria Austria  POS Terminals Market, By Product Austria  POS Terminals Market, By Component Austria  POS Terminals Market, By Deployment Austria  POS Terminals Market, By End-User Rest of Western Europe Rest of Western Europe  POS Terminals Market, By Product Rest of Western Europe  POS Terminals Market, By Component Rest of Western Europe  POS Terminals Market, By Deployment Rest of Western Europe  POS Terminals Market, By End-User
13.4 Asia-Pacific
13.4.1 Trend Analysis
13.4.2 Asia-Pacific  POS Terminals Market, by Country
13.4.3 Asia-Pacific  POS Terminals Market, By Product
13.4.4 Asia-Pacific  POS Terminals Market, By Component
13.4.5 Asia-Pacific  POS Terminals Market, By Deployment
13.4.6 Asia-Pacific  POS Terminals Market, By End-User
13.4.7 China China  POS Terminals Market, By Product China  POS Terminals Market, By Component China  POS Terminals Market, By Deployment China  POS Terminals Market, By End-User
13.4.8 India India  POS Terminals Market, By Product India  POS Terminals Market, By Component India  POS Terminals Market, By Deployment India  POS Terminals Market, By End-User
13.4.9 Japan Japan  POS Terminals Market, By Product Japan  POS Terminals Market, By Component Japan  POS Terminals Market, By Deployment Japan  POS Terminals Market, By End-User
13.4.10 South Korea South Korea  POS Terminals Market, By Product South Korea  POS Terminals Market, By Component South Korea  POS Terminals Market, By Deployment South Korea  POS Terminals Market, By End-User
13.4.11 Vietnam Vietnam  POS Terminals Market, By Product Vietnam  POS Terminals Market, By Component Vietnam  POS Terminals Market, By Deployment Vietnam  POS Terminals Market, By End-User
13.4.12 Singapore Singapore  POS Terminals Market, By Product Singapore  POS Terminals Market, By Component Singapore  POS Terminals Market, By Deployment Singapore  POS Terminals Market, By End-User
13.4.13 Australia Australia  POS Terminals Market, By Product Australia  POS Terminals Market, By Component Australia  POS Terminals Market, By Deployment Australia  POS Terminals Market, By End-User
13.4.14 Rest of Asia-Pacific Rest of Asia-Pacific  POS Terminals Market, By Product Rest of Asia-Pacific  POS Terminals Market, By Component Rest of Asia-Pacific  POS Terminals Market, By Deployment Rest of Asia-Pacific  POS Terminals Market, By End-User
13.5 Middle East & Africa
13.5.1 Trend Analysis
13.5.2 Middle East Middle East  POS Terminals Market, by Country Middle East  POS Terminals Market, By Product Middle East  POS Terminals Market, By Component Middle East  POS Terminals Market, By Deployment Middle East  POS Terminals Market, By End-User UAE UAE  POS Terminals Market, By Product UAE  POS Terminals Market, By Component UAE  POS Terminals Market, By Deployment UAE  POS Terminals Market, By End-User Egypt Egypt  POS Terminals Market, By Product Egypt  POS Terminals Market, By Component Egypt  POS Terminals Market, By Deployment Egypt  POS Terminals Market, By End-User Saudi Arabia Saudi Arabia  POS Terminals Market, By Product Saudi Arabia  POS Terminals Market, By Component Saudi Arabia  POS Terminals Market, By Deployment Saudi Arabia  POS Terminals Market, By End-User Qatar Qatar  POS Terminals Market, By Product Qatar  POS Terminals Market, By Component Qatar  POS Terminals Market, By Deployment Qatar  POS Terminals Market, By End-User Rest of Middle East Rest of Middle East  POS Terminals Market, By Product Rest of Middle East  POS Terminals Market, By Component Rest of Middle East  POS Terminals Market, By Deployment Rest of Middle East  POS Terminals Market, By End-User
13.5.3 Africa Africa  POS Terminals Market, by Country Africa  POS Terminals Market, By Product Africa  POS Terminals Market, By Component Africa  POS Terminals Market, By Deployment Africa  POS Terminals Market, By End-User Nigeria Nigeria  POS Terminals Market, By Product Nigeria  POS Terminals Market, By Component Nigeria  POS Terminals Market, By Deployment Nigeria  POS Terminals Market, By End-User South Africa South Africa  POS Terminals Market, By Product South Africa  POS Terminals Market, By Component South Africa  POS Terminals Market, By Deployment South Africa  POS Terminals Market, By End-User Rest of Africa Rest of Africa  POS Terminals Market, By Product Rest of Africa  POS Terminals Market, By Component Rest of Africa  POS Terminals Market, By Deployment Rest of Africa  POS Terminals Market, By End-User
13.6 Latin America
13.6.1 Trend Analysis
13.6.2 Latin America  POS Terminals Market, by country
13.6.3 Latin America  POS Terminals Market, By Product
13.6.4 Latin America  POS Terminals Market, By Component
13.6.5 Latin America  POS Terminals Market, By Deployment
13.6.6 Latin America  POS Terminals Market, By End-User
13.6.7 Brazil Brazil  POS Terminals Market, By Product Brazil  POS Terminals Market, By Component Brazil  POS Terminals Market, By Deployment Brazil  POS Terminals Market, By End-User
13.6.8 Argentina Argentina  POS Terminals Market, By Product Argentina  POS Terminals Market, By Component Argentina  POS Terminals Market, By Deployment Argentina  POS Terminals Market, By End-User
13.6.9 Colombia Colombia  POS Terminals Market, By Product Colombia  POS Terminals Market, By Component Colombia  POS Terminals Market, By Deployment Colombia  POS Terminals Market, By End-User
13.6.10 Rest of Latin America Rest of Latin America  POS Terminals Market, By Product Rest of Latin America  POS Terminals Market, By Component Rest of Latin America  POS Terminals Market, By Deployment Rest of Latin America  POS Terminals Market, By End-User

14. Company Profiles
14.1Quail Digital
14.1.1 Company Overview
14.1.2 Financial
14.1.3 Products/ Services Offered
14.1.4 SWOT Analysis
14.1.5 The SNS View
14.2 Revel Systems
14.2.1 Company Overview
14.2.2 Financial
14.2.3 Products/ Services Offered
14.2.4 SWOT Analysis
14.2.5 The SNS View
14.3 Toast, Inc. 
14.3.1 Company Overview
14.3.2 Financial
14.3.3 Products/ Services Offered
14.3.4 SWOT Analysis
14.3.5 The SNS View
14.4 Acumera, Inc.
14.4.1 Company Overview
14.4.2 Financial
14.4.3 Products/ Services Offered
14.4.4 SWOT Analysis
14.4.5 The SNS View
14.5 HM Electronics
14.5.1 Company Overview
14.5.2 Financial
14.5.3 Products/ Services Offered
14.5.4 SWOT Analysis
14.5.5 The SNS View
14.6 Hewlett Packard Development LP
14.6.1 Company Overview
14.6.2 Financial
14.6.3 Products/ Services Offered
14.6.4 SWOT Analysis
14.6.5 The SNS View
14.7 NCR Corporation
14.7.1 Company Overview
14.7.2 Financial
14.7.3 Products/ Services Offered
14.7.4 SWOT Analysis
14.7.5 The SNS View
14.8 Oracle Corporation
14.8.1 Company Overview
14.8.2 Financial
14.8.3 Products/ Services Offered
14.8.4 SWOT Analysis
14.8.5 The SNS View
14.9 Payabl
14.9.1 Company Overview
14.9.2 Financial
14.9.3 Products/ Services Offered
14.9.4 SWOT Analysis
14.9.5 The SNS View
14.10 POSaBIT Systems Corporation
14.10.1 Company Overview
14.10.2 Financial
14.10.3 Products/ Services Offered
14.10.4 SWOT Analysis
14.10.5 The SNS View

15. Competitive Landscape
15.1 Competitive Benchmarking
15.2 Market Share Analysis
15.3 Recent Developments
15.3.1 Industry News
15.3.2 Company News
15.3.3 Mergers & Acquisitions

16. Use Case and Best Practices

17. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

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We at SNS Insider have divided Primary Research into 2 parts.

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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