Progressive Web Apps Market Report Scope & Overview:

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Progressive Web Apps Market size was valued at USD 1.4 Billion in 2023 and is expected to grow to USD 13.3 Billion by 2032 and grow at a CAGR of 28.6% over the forecast period of 2024-2032.

The global Progressive Web Apps (PWA) market is mainly driven by the increasing need for seamless, cross-platform accessibility and the rising penetration of smartphones. According to the latest government statistics, the smartphone ownership rate is at its highest level ever, with even greater rates of smartphone penetration in regions like North America achieved over 85% of smartphone owners as of 2023. The U.S. Department of Commerce also mentioned a considerable rise in mobile-based e-commerce transactions, and almost 60% of the mobile internet traffic is attributed to online shopping. This transition further complements the need for PWAs that are best suited to delivering performant, responsive, and offline-capable applications. These types of features can be lifesavers for those working in areas with inconsistent internet speed and are increasingly a requirement in many areas as governments set out digital accessibility standards. And in addition, the regulatory journey taken by European Union regarding “Digital Inclusion” has paved a way for investments in PWA technology to lift up government services and e-commerce in member states. Government initiatives towards digital literacy and access along with the driving factors such as offline capabilities, cost effectiveness (greater uses of low-end devices) are paving way for PWA market growth in Asia-Pacific region led by India and China.

A Progressive Web Application (PWA) is a web app with features similar to the functionality of a web page as well as mobile app, it work cross devices seamlessly. Thus, progressive web apps solve the problems of poor mobile UX or less conversion rate in online stores with offline access, faster loading times and smooth continuity that takes up minimal storage. Given the increasing internet and smartphone usage globally, demand for quick, dependable mobile experiences continues to rise, contributing to PWA growth. By reducing the cost of development and providing better performance than native apps, numerous companies such as Tinder, X Corp., and Forbes utilize PWAs to enhance both engagement and conversion rates.

Progressive Web Apps Market Dynamics

Drivers

• With a rising number of users accessing online content on mobile devices, PWAs are gaining traction as they provide fast and responsive web-based experiences similar to native apps, especially in e-commerce and social media sectors.

• PWAs allow offline functionality through service workers, enabling users to access content without internet connectivity, making them appealing to businesses targeting regions with limited or unreliable internet access.

One significant driver for the Progressive Web Apps (PWA) market is the mobile devices are being increasingly used for online activities. Consumers around the world have come to expect fast, no-fuss, and responsive web experiences across devices as mobile internet use continues to rise. Mobile internet usage made up about 60% of all web traffic in the world in 2024, so businesses need to offer better optimized mobile solutions such as PWAs hosted on mobile websites for users to enjoy.

PWAs have many unique benefits such as fast loading, offline functionality and navigational and interaction abilities similar to those of a native app but without loading them from an app store. PWAs particularly help e-commerce platforms. Starbucks reported a twofold increase in daily active users after implementing its PWA, highlighting how the technology drives engagement. Similarly, the retail giant AliExpress improved conversion rates by 104% after adopting a PWA solution, demonstrating a strong consumer preference for smooth mobile experiences. This growing dependence in mobile-friendly accessible technology compels organizations across the globe to integrate PWAs into their mobile strategies and respond to the expectations of consumer set who are digitally-savvy, coupled with an aggressive market landscape.

Restraints:

• Older browsers may not fully support PWA features, creating inconsistencies in user experience across devices, especially for users with older operating systems.

• As PWAs are web-based, they may face heightened security and data privacy risks compared to native applications, potentially limiting adoption in highly regulated industries like finance and healthcare.

A major limitation in the PWA Market is such browser operation which may cause inconsistency of experience on various devices and operating systems. Since PWAs depend on which service workers and manifests cannot be fully supported everywhere – especially in older browsers. This limitation is particularly notable with certain versions of Internet Explorer and Safari, which lack full support for essential PWA functionalities like offline access and push notifications. Such inconsistencies can frustrate users and create difficulties for developers aiming to ensure a seamless experience across all platforms. On the other hand, companies focused on a wider audience will face difficulties in maintaining functionality leading to user interest and satisfaction. This also increases the maintenance and encourages a company not to fully invest in PWA solutions because changes in browser support might cause unplanned system updates.

Progressive Web Apps Market Segmentation Overview

By Component:

In 2023, the platform segment dominated the market with a revenue share of 54%, indicating a strong preference for device-agnostic solutions that enable multi-platform utilization. The mobile platforms, in particular, were well represented due to the popularity of smartphones and an ever-increasing trend of designing mobile-first for public and private sectors. According to government statistics available from the Ministry of Electronics and IT, there has been an 85% increase in mobile applications launched on government portals that adequately meet this demand for progressive web apps (PWAs) as they facilitate working across devices and ensure better accessibility. Mobile-first strategies are in sync with consumer behavior, as 75% of internet users access the web through their smartphones. This consumer shift has driven companies and developers to prioritize the mobile platform, securing its place as a dominant segment within the PWA market.

By Organization Size:

The large enterprise segment held more than 59% of the market share in 2023. Such dominance owes to the fact that larger enterprises invest heavily in adopting disruptive technologies, like PWAs, to increase customer traction and simplify internal processes. European Commission reported that 72% of large-size companies in Europe are moving to mobile-first and PWA technologies to satisfy consumers' expectations level and business needs. Additionally, U.S. government statistics indicate that corporations with over 500 employees are investing heavily in web technologies, with PWAs representing a 40% year-over-year increase in implementation, largely due to their cost-effectiveness and ability to reach a wider audience without the need for app store approval processes.

By Application:

The Social Media dominated the application segment of the PWA market and held 18% share in the year 2023. Such high engagement and speed of content delivery through PWAs are further strengthening the dominance of this segment. According to data from the U.S. Census Bureau, 85 percent of social media usage occurs on mobile devices, creating demand for efficient, high-performance platforms. With PWAs, social media platforms can serve content more reliably and quickly to users who have no or limited network access. With the growing demand of users for faster and more interactive web experiences, social media firms have now focused on integrating PWAs that allow them to stay ahead in the competition while enhancing user engagement over mobile and desktops.

Progressive Web Apps Market Regional Analysis

North America dominated and accounted for the highest revenue share of over 34% in 2023 owing to its strong digital infrastructure and the region being one of the first to adopt a mobile-first strategy in both public and private sectors, supporting the adoption of the Progressive Web Apps (PWAs) market. The U.S. and Canada, with high proportional internet penetration rates in addition to an extensive mobile user base, create a favorable market environment for PWAs which are web applications that are inserted into any browser providing super quick & accessible web experiences on mobile devices without the need to download these apps via app store such as Google PlayStore or App Store; subsequently reducing both configuration costs & times-lein between usability maximization until experiencing positive reinforcement feedback cycles through stable repeat usage of the product similar functionality availability. Government programs around digital transformation like the U.S. government's drive to make websites easier to use, have played a role in promoting PWA technology in the private sector as well, particularly when targeting e-commerce and public services.

On the other hand, APAC is expected to lead in terms of high compound annual growth rate (CAGR) which ultimately results in the fastest PWA market growth in this region. This growth is being driven by nations such as India and China, where government initiatives like the Digital India initiative promote extensive digital proliferation. Despite smartphone penetration exceeding 70% in urban areas, internet speed is a common issue for businesses that can probably benefit from PWA technology to reach consumers living where access is not constant.

Europe follows closely, well-armed with massive investments and policies on digital inclusion and accessibility. For example, the digitalization strategy of the European Union encourages PWAs in some areas such as e-commerce and government services to provide efficient cross-device access across the region. The geographical trends in adoption demonstrate the worldwide nature of PWAs as an ideally elegant and ubiquitous mobile technology.

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Recent Developments:

• March 2024, Google expanded its PWA support by launching advanced PWA features in its Chrome browser update, enhancing offline capabilities and push notifications. This update reflects Google’s commitment to making PWAs a more viable alternative to traditional mobile apps.

• In July 2023, Microsoft collaborated with European national governments to launch PWA-based e-gov apps to serve as many people as possible while also ensuring availability in case of low-connectivity situations. The partnership is in line with European Union's digitalization objectives and part of a wider trend to make public services available through mobile devices.

• Alokai (formerly Vue Storefront) announced React support in March 2023, and the ability to accelerate enterprise-grade customer experience development. This includes JavaScript-agnostic integrations and Storefront UI 2, our new open-source frontend toolkit that can be used with Vue. js and react.

Key Players in Progressive Web Apps Market

Service Providers/Manufacturers:

• Google LLC - (Google Photos, Google Maps)

• Microsoft Corporation - (Microsoft Outlook, Microsoft Office Online)

• Alibaba Group - (Alibaba, AliExpress)

• Twitter, Inc. - (Twitter Lite, TweetDeck)

• IBM Corporation - (IBM Cloud PWA Solutions, Watson Analytics PWA)

• Amazon Web Services (AWS) - (AWS Amplify, AWS Mobile Hub)

• Apple Inc. - (Safari PWAs, iCloud Drive)

• Samsung Electronics - (Samsung Internet PWA Support, Galaxy Store)

• SAP SE - (SAP Cloud Platform PWA, SAP Fiori)

• Adobe Inc. - (Adobe XD, Adobe Spark)

Users of PWA Services/Products:

• Spotify

• Uber Technologies Inc.

• Pinterest

• Forbes Media LLC

• Starbucks Corporation

• Flipkart

• Trivago

• AliExpress

• Lancôme

• Twitter, Inc.