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Sales Performance Management (SPM) Market Scope & Overview:

The Sales Performance Management (SPM) Market size was USD 2.1 billion in 2022 and is expected to Reach USD 6.8 billion by 2030 and grow at a CAGR of 15.4% over the forecast period of 2023-2030.

The goal of sales performance management solutions is to increase operational efficiency and effectiveness through automation and integration of back-office operational sales processes. Artificial intelligence and machine learning are being used to automate tasks in the sales process, such as lead scoring and pipeline management. This is freeing up sales reps to focus on more strategic activities, such as building relationships with customers and closing deals. Some of the SPM capabilities include incentive compensation management, quota management and planning, territory management, advanced analytics, and gamification. Services that automate and combine diverse sales operations are part of sales performance management. It is a data-driven strategy that emphasizes advanced analytics planning and management as well as forecasting, insights, regular reporting, and quota setting. Due to the epidemic, 78% of businesses plan to invest more in automating their processes. SPM also aids in improving operational and financial efficiency in workplaces. The market for sales performance management is probably going to expand as a result of all these causes. Due to the price and privacy issues, there is still resistance to SPM adoption among small and medium-sized businesses. This hesitation can prevent the market from expanding. In today's competitive business environment, businesses need to make data-driven decisions. Sales performance management solutions can help businesses to make data-driven decisions by providing insights into sales data. In general, the market for sales performance management is predicted to expand in the years to come. The use of cloud-based solutions, the growing emphasis on customer-centric sales strategies, the rising demand for regulatory compliance, the usage of artificial intelligence and machine learning, and the use of data analytics are the main factors driving growth in this market.

Sales Performance Management Market Revenue Analysis

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MARKET DYNAMICS

KEY DRIVERS

  • The need to improve sales productivity.

  • Rapid adoption of innovative methods to enhance customer targeting

the requirement to raise sales output. Businesses are always seeking for ways to increase the productivity of their sales. Solutions for sales performance management that offer insights into sales activity, coaching and training, and rewards can assist firms in increasing their sales productivity.

RESTRAIN

  • The lack of integration with other business systems.

  • The lack of user adoption

Solutions for sales performance management frequently do not interact well with other business systems, such as enterprise resource planning and customer relationship management systems. Consequently, it could be difficult to acquire a comprehensive picture of sales performance.

OPPORTUNITY

  • The growth of cloud-based sales performance management solutions.

  • The increasing focus on customer-centric sales strategies providing opportunity to growth in the future

Cloud-based sales performance management solutions offer a number of advantages over on-premises solutions, such as lower costs, easier scalability, and better security. As a result, there is a growing demand for cloud-based sales performance management solutions in the coming years.

CHALLENGES

  • The market may face challenges related to data accuracy and reliability

The accuracy of sales performance data is essential for the success of any sales performance management solution. However, data quality can be a challenge, especially for businesses with a large number of sales reps.

IMPACT OF RUSSIA-UKRAINE WAR

The Russian-Ukraine war has had a significant impact on the sales performance management market. The war has led to increased uncertainty in the global economy, which has made it difficult for businesses to forecast sales and set quotas. Additionally, the war has caused disruptions to supply chains, which has made it difficult for businesses to deliver products and services to customers. Some specific companies that have been affected by the war include Oracle's sales performance management software is used by businesses around the world. The company has reported that the war has had a negative impact on its sales in the EMEA region. In the first quarter of 2023, Oracle's revenue from its cloud applications business decreased by 10%. there are many other businesses that have been affected by the war.

IMPACT OF ONGOING RECESSION

The impact of the recession on the sales performance management market is expected to continue in the coming months and years. The global economy is currently experiencing a significant lot of uncertainty, which will probably make it challenging for firms to estimate sales and set quotas. Furthermore, the recession is probably going to keep upsetting supply networks, which will make it challenging for companies to provide goods and services to clients. A cloud-based sales performance management tool is called Xactly. Recession-related sales declines have been reported by the corporation for the United States. Revenue for Xactly fell 20% in the first quarter of 2023. As a result, it is anticipated that the market for sales performance management would slow down. Businesses that are operating in the sales performance management market need to be prepared for the challenges that the recession has created. They need to be flexible and adaptable, and they need to be able to quickly adjust their sales strategies to meet the changing needs of their customers.

KEY MARKET SEGMENTATION

By Component

  • Solution

  • Services

By Solution

  • Incentive Compensation Management

  • Territory Management

  • Sales Planning

  • Monitoring

  • Sales Performance Analytics

  • Others

By Deployment

  • On-Premise

  • Cloud

By Industry Vertical

  • Retail

  • Entertainment

  • IT

  • Telecom

  • Health

  • Fitness

  • Hospitality

  • Retail

  • E-Commerce

  • BFSI

  • Others

Sales Performance Management Market Segmentation Analysis

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Region Coverage:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

REGIONAL ANALYSIS

The North American region is the largest market for sales performance management, accounting for over 40% of the global market share. The growth of the market in North America is being driven by the increasing adoption of cloud-based solutions, the growing need for accurate sales forecasting, and the increasing demand for compliance with regulations such as SOX and GDPR. The major players in the North American market include Oracle, SAP, Xactly, and Salesforce Cloud-based sales performance management solutions offer a number of advantages over on-premises solutions, such as lower costs, easier scalability, and better security. As a result, there is a growing demand for cloud-based sales performance management solutions in North America.

With almost 25% of the global market share, the Asia Pacific region is the second-largest market for sales performance management. Due to the region's rapid economic and technological transition, which is anticipated to fuel the expansion of sales performance management solutions in the region over the next few years, Asia-Pacific is predicted to experience considerable growth during the forecast period. The growing adoption of sales performance management systems by SMEs, the rising demand for sales automation, and the increased emphasis on customer satisfaction are driving the market expansion in Asia Pacific. Beqom, Anaplan, and Level Eleven are among the market's top competitors in the Asia Pacific region. Businesses in North America are under more and more pressure to abide by laws such as SOX and GDPR. Sales performance management solutions can help businesses to comply with these regulations by providing insights into sales data and by automating the sales process.

KEY PLAYERS

The major key players in the Sales Performance Management Market are Anaplan Inc., beqom, Callidus Software Inc., Confidex, Gryphon Networks Corp, Iconixx, NICE Ltd., Obero Inc., Optymyze, SAP SE, and other players.

Anaplan Inc - Company Financial Analysis

Company Landscape Analysis

RECENT DEVELOPMENTS

Anaplan: In December 2019, Anaplan announced new AI-powered capabilities for Predictive Sales Planning. These capabilities help businesses to upgrade the design and execution of sales and revenue strategies to increase their revenue faster and attain a competitive edge in the market.

Beqom: In June 2022, Beqom partnered with sa. global, a Microsoft Dynamics Gold Partner, to offer advanced compensation management to Microsoft Dynamics 365 customers. This partnership allows Beqom to expand its reach to a wider range of customers.

Sales Performance Management (SPM) Market Report Scope:

Report Attributes Details
Market Size in 2022  US$ 2.1 Bn
Market Size by 2030  US$ 6.8 Bn
CAGR   CAGR of 15.4 % From 2023 to 2030
Base Year 2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Component (Solution, Services)
• By Solution (Incentive Compensation Management, Territory Management, Sales Planning, Monitoring, Sales Performance Analytics, Others)
• By Deployment Mode (On-Premise and Cloud)
• By Industry Vertical (Retail, Entertainment, IT, Telecom, Health, Fitness, Hospitality, Retail, E-Commerce, BFSI, Others)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Anaplan Inc., beqom, Callidus Software Inc., Confidex, Gryphon Networks Corp, Iconixx, NICE Ltd., Obero Inc., Optymyze, SAP SE
Key Drivers • The need to improve sales productivity.
• Rapid adoption of innovative methods to enhance customer targeting
Market Restraints • The lack of integration with other business systems.
• The lack of user adoption

 

Frequently Asked Questions

Ans. The Compound Annual Growth rate for Sales Performance Management Market over the forecast period is 15.4 %.

Ans. USD 6.8 Billion is the projected Sales Performance Management Market size of the Company by 2030.

Ans. The top key players in the sales performance management market are Anaplan Inc., Callidus Software Inc., Gryphon Networks Corp, NICE Ltd., Oracle Corporation, Salesforce Inc., SAP SE, etc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry

Ans. Region wise, the sales performance management market was dominated by North America in 2021, and is expected to retain its position during the forecast period, owing to its high concentration of sales performance management solutions vendors. which is expected to drive the market for sales performance management solutions within the region during the forecast period.

Ans. The growing market competition and the demand for work from home and remote working policies during the period of the COVID-19 pandemic aided in propelling the growth of the global remote and automated sales performance management solutions during the period, hence empowering the demand for sales performance management solutions.

TABLE OF CONTENTS

1. Introduction
1.1 Company Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8.Sales Performance Management Market Segmentation, by Component
8.1Solution
8.2Services

9.Sales Performance Management Market Segmentation, by Solution
9.1Incentive Compensation Management
9.2Territory Management
9.3Sales Planning
9.4Monitoring
9.5Sales Performance Analytics
9.6Others

10.Sales Performance Management Market Segmentation, by Deployment
10.1On-Premise
10.2Cloud

11.Sales Performance Management Market Segmentation, by Industry Vertical
11.1Retail
11.2Entertainment
11.3IT
11.4Telecom
11.5Health
11.6Fitness
11.7Hospitality
11.8Retail
11.9E-Commerce
11.10BFSI
11.11Others

12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America Sales Performance Management Market by Country
12.2.2North America Sales Performance Management Market by Component
12.2.3 North America Sales Performance Management Market by Solution
12.2.4 North America Sales Performance Management Market by Deployment
12.2.5 North America Sales Performance Management Market by Industry Vertical
12.2.6 USA
12.2.6.1 USA Sales Performance Management Market by Component
12.2.6.2 USA Sales Performance Management Market by Solution
12.2.6.3 USA Sales Performance Management Market by Deployment
12.2.6.4 USA Sales Performance Management Market by Industry Vertical
12.2.7 Canada
12.2.7.1 Canada Sales Performance Management Market by Component
12.2.7.2 Canada Sales Performance Management Market by Solution
12.2.7.3 Canada Sales Performance Management Market by Deployment
12.2.7.4 Canada Sales Performance Management Market by Industry Vertical
12.2.8 Mexico
12.2.8.1 Mexico Sales Performance Management Market by Component
12.2.8.2 Mexico Sales Performance Management Market by Solution
12.2.8.3 Mexico Sales Performance Management Market by Deployment
12.2.8.4 Mexico Sales Performance Management Market by Industry Vertical
12.3 Europe
12.3.1 Eastern Europe
12.3.1.1 Eastern Europe Sales Performance Management Market by Country
12.3.1.2 Eastern Europe Sales Performance Management Market by Component
12.3.1.3 Eastern Europe Sales Performance Management Market by Solution
12.3.1.4 Eastern Europe Sales Performance Management Market by Deployment
12.3.1.5 Eastern Europe Sales Performance Management Market by Industry Vertical
12.3.1.6 Poland
12.3.1.6.1 Poland Sales Performance Management Market by Component
12.3.1.6.2 Poland Sales Performance Management Market by Solution
12.3.1.6.3 Poland Sales Performance Management Market by Deployment
12.3.1.6.4 Poland Sales Performance Management Market by Industry Vertical
12.3.1.7 Romania
12.3.1.7.1 Romania Sales Performance Management Market by Component
12.3.1.7.2 Romania Sales Performance Management Market by Solution
12.3.1.7.3 Romania Sales Performance Management Market by Deployment
12.3.1.7.4 Romania Sales Performance Management Market by Industry Vertical
12.3.1.8 Hungary
12.3.1.8.1 Hungary Sales Performance Management Market by Component
12.3.1.8.2 Hungary Sales Performance Management Market by Solution
12.3.1.8.3 Hungary Sales Performance Management Market by Deployment
12.3.1.8.4 Hungary Sales Performance Management Market by Industry Vertical
12.3.1.9 Turkey
12.3.1.9.1 Turkey Sales Performance Management Market by Component
12.3.1.9.2 Turkey Sales Performance Management Market by Solution
12.3.1.9.3 Turkey Sales Performance Management Market by Deployment
12.3.1.9.4 Turkey Sales Performance Management Market by Industry Vertical
12.3.1.10 Rest of Eastern Europe
12.3.1.10.1 Rest of Eastern Europe Sales Performance Management Market by Component
12.3.1.10.2 Rest of Eastern Europe Sales Performance Management Market by Solution
12.3.1.10.3 Rest of Eastern Europe Sales Performance Management Market by Deployment
12.3.1.10.4 Rest of Eastern Europe Sales Performance Management Market by Industry Vertical
12.3.2 Western Europe
12.3.2.1 Western Europe Sales Performance Management Market by Country
12.3.2.2 Western Europe Sales Performance Management Market by Component
12.3.2.3 Western Europe Sales Performance Management Market by Solution
12.3.2.4 Western Europe Sales Performance Management Market by Deployment
12.3.2.5 Western Europe Sales Performance Management Market by Industry Vertical
12.3.2.6 Germany
12.3.2.6.1 Germany Sales Performance Management Market by Component
12.3.2.6.2 Germany Sales Performance Management Market by Solution
12.3.2.6.3 Germany Sales Performance Management Market by Deployment
12.3.2.6.4 Germany Sales Performance Management Market by Industry Vertical
12.3.2.7 France
12.3.2.7.1 France Sales Performance Management Market by Component
12.3.2.7.2 France Sales Performance Management Market by Solution
12.3.2.7.3 France Sales Performance Management Market by Deployment
12.3.2.7.4 France Sales Performance Management Market by Industry Vertical
12.3.2.8 UK
12.3.2.8.1 UK Sales Performance Management Market by Component
12.3.2.8.2 UK Sales Performance Management Market by Solution
12.3.2.8.3 UK Sales Performance Management Market by Deployment
12.3.2.8.4 UK Sales Performance Management Market by Industry Vertical
12.3.2.9 Italy
12.3.2.9.1 Italy Sales Performance Management Market by Component
12.3.2.9.2 Italy Sales Performance Management Market by Solution
12.3.2.9.3 Italy Sales Performance Management Market by Deployment
12.3.2.9.4 Italy Sales Performance Management Market by Industry Vertical
12.3.2.10 Spain
12.3.2.10.1 Spain Sales Performance Management Market by Component
12.3.2.10.2 Spain Sales Performance Management Market by Solution
12.3.2.10.3 Spain Sales Performance Management Market by Deployment
12.3.2.10.4 Spain Sales Performance Management Market by Industry Vertical
12.3.2.11 Netherlands
12.3.2.11.1 Netherlands Sales Performance Management Market by Component
12.3.2.11.2 Netherlands Sales Performance Management Market by Solution
12.3.2.11.3 Netherlands Sales Performance Management Market by Deployment
12.3.2.11.4 Netherlands Sales Performance Management Market by Industry Vertical
12.3.2.12 Switzerland
12.3.2.12.1 Switzerland Sales Performance Management Market by Component
12.3.2.12.2 Switzerland Sales Performance Management Market by Solution
12.3.2.12.3 Switzerland Sales Performance Management Market by Deployment
12.3.2.12.4 Switzerland Sales Performance Management Market by Industry Vertical
12.3.2.13 Austria
12.3.2.13.1 Austria Sales Performance Management Market by Component
12.3.2.13.2 Austria Sales Performance Management Market by Solution
12.3.2.13.3 Austria Sales Performance Management Market by Deployment
12.3.2.13.4 Austria Sales Performance Management Market by Industry Vertical
12.3.2.14 Rest of Western Europe
12.3.2.14.1 Rest of Western Europe Sales Performance Management Market by Component
12.3.2.14.2 Rest of Western Europe Sales Performance Management Market by Solution
12.3.2.14.3 Rest of Western Europe Sales Performance Management Market by Deployment
12.3.2.14.4 Rest of Western Europe Sales Performance Management Market by Industry Vertical
12.4 Asia-Pacific
12.4.1 Asia Pacific Sales Performance Management Market by Country
12.4.2 Asia Pacific Sales Performance Management Market by Component
12.4.3 Asia Pacific Sales Performance Management Market by Solution
12.4.4 Asia Pacific Sales Performance Management Market by Deployment
12.4.5 Asia Pacific Sales Performance Management Market by Industry Vertical
12.4.6 China
12.4.6.1 China Sales Performance Management Market by Component
12.4.6.2 China Sales Performance Management Market by Solution
12.4.6.3 China Sales Performance Management Market by Deployment
12.4.6.4 China Sales Performance Management Market by Industry Vertical
12.4.7 India
12.4.7.1 India Sales Performance Management Market by Component
12.4.7.2 India Sales Performance Management Market by Solution
12.4.7.3 India Sales Performance Management Market by Deployment
12.4.7.4 India Sales Performance Management Market by Industry Vertical
12.4.8 Japan
12.4.8.1 Japan Sales Performance Management Market by Component
12.4.8.2 Japan Sales Performance Management Market by Solution
12.4.8.3 Japan Sales Performance Management Market by Deployment
12.4.8.4 Japan Sales Performance Management Market by Industry Vertical
12.4.9 South Korea
12.4.9.1 South Korea Sales Performance Management Market by Component
12.4.9.2 South Korea Sales Performance Management Market by Solution
12.4.9.3 South Korea Sales Performance Management Market by Deployment
12.4.9.4 South Korea Sales Performance Management Market by Industry Vertical
12.4.10 Vietnam
12.4.10.1 Vietnam Sales Performance Management Market by Component
12.4.10.2 Vietnam Sales Performance Management Market by Solution
12.4.10.3 Vietnam Sales Performance Management Market by Deployment
12.4.10.4 Vietnam Sales Performance Management Market by Industry Vertical
12.4.11 Singapore
12.4.11.1 Singapore Sales Performance Management Market by Component
12.4.11.2 Singapore Sales Performance Management Market by Solution
12.4.11.3 Singapore Sales Performance Management Market by Deployment
12.4.11.4 Singapore Sales Performance Management Market by Industry Vertical
12.4.12 Australia
12.4.12.1 Australia Sales Performance Management Market by Component
12.4.12.2 Australia Sales Performance Management Market by Solution
12.4.12.3 Australia Sales Performance Management Market by Deployment
12.4.12.4 Australia Sales Performance Management Market by Industry Vertical
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific Sales Performance Management Market by Component
12.4.13.2 Rest of Asia-Pacific APAC Sales Performance Management Market by Solution
12.4.13.3 Rest of Asia-Pacific Sales Performance Management Market by Deployment
12.4.13.4 Rest of Asia-Pacific Sales Performance Management Market by Industry Vertical
12.5 Middle East & Africa
12.5.1 Middle East
12.5.1.1 Middle East Sales Performance Management Market by Country
12.5.1.2 Middle East Sales Performance Management Market by Component
12.5.1.3 Middle East Sales Performance Management Market by Solution
12.5.1.4 Middle East Sales Performance Management Market by Deployment
12.5.1.5 Middle East Sales Performance Management Market by Industry Vertical
12.5.1.6 UAE
12.5.1.6.1 UAE Sales Performance Management Market by Component
12.5.1.6.2 UAE Sales Performance Management Market by Solution
12.5.1.6.3 UAE Sales Performance Management Market by Deployment
12.5.1.6.4 UAE Sales Performance Management Market by Industry Vertical
12.5.1.7 Egypt
12.5.1.7.1 Egypt Sales Performance Management Market by Component
12.5.1.7.2 Egypt Sales Performance Management Market by Solution
12.5.1.7.3 Egypt Sales Performance Management Market by Deployment
12.5.1.7.4 Egypt Sales Performance Management Market by Industry Vertical
12.5.1.8 Saudi Arabia
12.5.1.8.1 Saudi Arabia Sales Performance Management Market by Component
12.5.1.8.2 Saudi Arabia Sales Performance Management Market by Solution
12.5.1.8.3 Saudi Arabia Sales Performance Management Market by Deployment
12.5.1.8.4 Saudi Arabia Sales Performance Management Market by Industry Vertical
12.5.1.9 Qatar
12.5.1.9.1 Qatar Sales Performance Management Market by Component
12.5.1.9.2 Qatar Sales Performance Management Market by Solution
12.5.1.9.3 Qatar Sales Performance Management Market by Deployment
12.5.1.9.4 Qatar Sales Performance Management Market by Industry Vertical
12.5.1.10 Rest of Middle East
12.5.1.10.1 Rest of Middle East Sales Performance Management Market by Component
12.5.1.10.2 Rest of Middle East Sales Performance Management Market by Solution
12.5.1.10.3 Rest of Middle East Sales Performance Management Market by Deployment
12.5.1.10.4 Rest of Middle East Sales Performance Management Market by Industry Vertical
12.5.2. Africa
12.5.2.1 Africa Sales Performance Management Market by Country
12.5.2.2 Africa Sales Performance Management Market by Component
12.5.2.3 Africa Sales Performance Management Market by Solution
12.5.2.4 Africa Sales Performance Management Market by Deployment
12.5.2.5 Africa Sales Performance Management Market by Industry Vertical
12.5.2.6 Nigeria
12.5.2.6.1 Nigeria Sales Performance Management Market by Component
12.5.2.6.2 Nigeria Sales Performance Management Market by Solution
12.5.2.6.3 Nigeria Sales Performance Management Market by Deployment
12.5.2.6.4 Nigeria Sales Performance Management Market by Industry Vertical
12.5.2.7 South Africa
12.5.2.7.1 South Africa Sales Performance Management Market by Component
12.5.2.7.2 South Africa Sales Performance Management Market by Solution
12.5.2.7.3 South Africa Sales Performance Management Market by Deployment
12.5.2.7.4 South Africa Sales Performance Management Market by Industry Vertical
12.5.2.8 Rest of Africa
12.5.2.8.1 Rest of Africa Sales Performance Management Market by Component
12.5.2.8.2 Rest of Africa Sales Performance Management Market by Solution
12.5.2.8.3 Rest of Africa Sales Performance Management Market by Deployment
12.5.2.8.4 Rest of Africa Sales Performance Management Market by Industry Vertical
12.6. Latin America
12.6.1 Latin America Sales Performance Management Market by Country
12.6.2 Latin America Sales Performance Management Market by Component
12.6.3 Latin America Sales Performance Management Market by Solution
12.6.4 Latin America Sales Performance Management Market by Deployment
12.6.5 Latin America Sales Performance Management Market by Industry Vertical
12.6.6 Brazil
12.6.6.1 Brazil Sales Performance Management Market by Component
12.6.6.2 Brazil Africa Sales Performance Management Market by Solution
12.6.6.3 Brazil Sales Performance Management Market by Deployment
12.6.6.4 Brazil Sales Performance Management Market by Industry Vertical
12.6.7 Argentina
12.6.7.1 Argentina Sales Performance Management Market by Component
12.6.7.2 Argentina Sales Performance Management Market by Solution
12.6.7.3 Argentina Sales Performance Management Market by Deployment
12.6.7.4 Argentina Sales Performance Management Market by Industry Vertical
12.6.8 Colombia
12.6.8.1 Colombia Sales Performance Management Market by Component
12.6.8.2 Colombia Sales Performance Management Market by Solution
12.6.8.3 Colombia Sales Performance Management Market by Deployment
12.6.8.4 Colombia Sales Performance Management Market by Industry Vertical
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America Sales Performance Management Market by Component
12.6.9.2 Rest of Latin America Sales Performance Management Market by Solution
12.6.9.3 Rest of Latin America Sales Performance Management Market by Deployment
12.6.9.4 Rest of Latin America Sales Performance Management Market by Industry Vertical

13 Company profile
13.1 Anaplan Inc.
13.1.1 Company Overview
13.1.2 Financials
13.1.3Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 beqom
13.2.1 Company Overview
13.2.2 Financials
13.2.3Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Callidus Software Inc
13.3.1 Company Overview
13.3.2 Financials
13.3.3Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Confidex
13.4.1 Company Overview
13.4.2 Financials
13.4.3Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Gryphon Networks Corp
13.5.1 Company Overview
13.5.2 Financials
13.5.3Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Iconixx
13.6.1 Company Overview
13.6.2 Financials
13.6.3Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 NICE Ltd
13.7.1 Company Overview
13.7.2 Financials
13.7.3Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 Obero Inc.
13.8.1 Company Overview
13.8.2 Financial
13.8.3Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Optymyze
13.9.1 Company Overview
13.9.2 Financials
13.9.3 Product/Service/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 SAP SE
13.10.1 Company Overview
13.10.2 Financials
13.10.3 Product/Service/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View

14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Company Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions

15. USE Cases and Best Practices

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

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