Stevia Market Report Scope & Overview:

The Stevia Market Size was esteemed at USD 529.7 million out of 2022 and is supposed to arrive at USD 923.96 million by 2030, and develop at a CAGR of 7.2% over the forecast period 2023-2030.

Stevia alludes to a characteristic plant extricate, which has been used as sugar for a long time. Stevia is utilized as a substitute for fake sugars. It is gotten from the leaves of the Stevia rebaudiana plant and has been comprehensively utilized in Japan and South America for quite a long time. Ground stevia can be sprinkled daintily on overcooked servings of mixed greens, oats, meat, and vegetables. Aside from adding a sweet taste, it considerably works on the dietary benefit and kind of food, hence causing its expanded interest on the lookout. The worldwide stevia market has encountered a significant spike in the development rate in a couple of years. The market's development is licensed by the beginning of the Covid emergency, with the developing flood popular for less sweet and invulnerability helping items.

Stevia Market Revenue Analysis

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Moreover, the developing attention to the medical advantages of low-calorie consumable items is likewise liable to catalyze the market's development throughout the next few years. Besides, the appeal for sugar-diminishing arrangements and natural food sources, innovative headways, and the rising ubiquity of low-calorie, low-carb, no-calorie refreshments are additionally projected to help the interest in the stevia market over the determined period. In any case, the development of the stevia market is expected to be blocked by the trouble of staying aware of the popularity and low stock across the worldwide market.

The assessment, which follows a thorough cycle that started more than a long time back, likewise perceives there really depend on 60 particles from the stevia leaf which are ok for utilization.

Upon definite endorsement from the European Commission, as would be considered normal to be distributed later in the year, the scope of stevia arrangements from PureCircle - presently working as PureCircle by Ingredion - will be financially accessible to European food and beverages producers.

PureCircle claims its restrictive advances and broad stevia experience empower it to boost the result of every stevia leaf. These outcomes in more supportable, effective stevia plants yield more upgraded amounts of stevia fixings and are diminished by large waste contrasted with customary stevia leaf assortments. It keeps up with.

Market Dynamics:

Driving Factors:

  • Expanding wellbeing mindfulness.

  • Innovative headways.

Restraining Factors:

  • Thought about disputable in the United States and Europe, prompting restricted use in these areas.

  • Stevia of a choice to sugar.


  • There is a major ascent in the utilization of Stevia as a solid dietary enhancement.

  • Store network issue of stevia and different secondary effects.


  • Tracking down new wellsprings of natural substances.

  • Makers find it challenging to stay aware of the popularity and low stock.

Impact of COVID-19:

A COVID-19 pandemic has raised a ruckus around the town industry. Drinks organizations that depend on sugarcane for their items are struggling with getting their necessities, making them track down other options. The food and refreshment industry is the greatest purchaser of Stevia which is impacted by different countries' closures on producers. Because of the COVID-19 episode, stores are zeroing in on different items. These lockdown measures are affecting exporters. They can't offer their items to areas they ordinarily product to, which is upsetting stock chains. Pandemic has prompted significant changes in purchaser inclinations as well as expanded attention to sound. Customers are beginning to consume more natural fixings, which is expanding the interest for Stevia. Stevia has lower calories than sugar, so it's likewise better for individuals who need to remain fit and lean. The expansion sought after for Stevia Market has prompted an expansion in supply.

Market Estimations:

By Type:

In light of type, the stevia market is portioned into Reb A, Reb M, and Reb D. Reb-A fragment represented the biggest income share in 2021. Reb-A, otherwise called rebaudioside A, will be a part present in stevia separate alongside stevioside which tastes 150-400 times better than saccharose. The presence of serious pleasantness even in normal sugars is found for rebaudioside A. Reb M portion is supposed to enroll a moderate-income development rate during the estimated time frame. Endorsement from the European Union expanded utilization of Reb M, known as rebaudioside M, in the food business. Reb D, known as rebaudioside D, is one more part removed from stevia leaves with non-caloric, organoleptic properties and prevalent pleasantness which is very nearly multiple times higher than sucrose is and utilized in assembling of food items.

Form Type:

In light of structure, the stevia market is portioned into separate powder, fluid concentrate, and leaves. The concentrate powder portion represented the biggest income share in 2021. The use of stevia extricate as a non-nutritive and sugar elective makes refreshments, sweets, and other food items well known in the center and major league salary nations. The fluid concentrate section is supposed to enlist a moderate-income development rate during the gauge time frame. People are tending to polish off less handled food sources and the fluid concentrate is generally well known for being less handled to those buyers. Rising consciousness of a sound way of life and the decision of devouring low-calorie, less handled, quality food items is driving income development of the leaves portion. The utilization of stevia leaves in food handling, and decorating of food items, for example, frozen yogurt, sauces, sweets, yogurts, soda pops, squeeze, and bread has expanded the interest for stevia leaves.

By application:

Given utilization, the stevia market is portioned into drinks, pastry kitchen items, dessert shop items, dairy items, oat-based items, tabletop sugars, drugs, beauty care products, and different applications. The drinks section represented the biggest income share in 2021. Natural enhancements and non-nutritive sugar properties of stevia alongside expanding wellbeing mindfulness among purchasers have made stevia refreshments famous. The bread kitchen portion is supposed to enlist a moderate-income development rate during the conjectured time frame. Broad utilization of stevia powder separate in baking is projected all around the world to drive interest for stevia. The usage of stevia isn't restricted to food items; it is being utilized in beauty care products widely for skincare, and dental considerations. The avoidance property of stevia for eliminating and controlling kinks, maturing signs, skin inflammation, dermatitis, and skin renewal is supposed to essentially affect interest for stevia. Utilizing stevia can stop glycation, and collagen breaking, and the presence of cancer prevention agents shields cells from revolutionaries.

Key Market Segmentation:

By Type:

  • Reb-A A

  • Reb M

  • Reb D

  • Others

By Form:

  • Extract Powder

  • Liquid Extract

  • Leaves

By Application:

  • Beverages

  • Bakery Products

  • Confectionery Products

  • Dairy Products

  • Cereal-Based Products

  • Tabletop Sweeteners

  • Pharmaceuticals

  • Cosmetics

  • Other Applications

Stevia Market Segmentation Analysis

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Regional Analysis:

  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

In light of local examination, the stevia market in North America represented the biggest income share in 2021. North America has seen expanded income development in the stevia market because of an ascent in the degree of mindfulness among people explicitly for controlling heftiness, diabetes, and over-weight issues. Endorsement from the FDA alongside the capacity of stevia concentrates to control and direct circulatory strain, loosen up veins, diminish cardiovascular problems, and wipe out the abundance of sodium from blood is projected to drive income development of the stevia market. The market in Asia-Pacific is supposed to enlist a consistent income development rate during the conjecture time frame. Rising mindfulness among shoppers about controlling sugar consumption and controlling medical issues has turned into a critical figure driving income development in nations around here. Europe is supposed to enlist a moderate-income development rate during the conjectured time frame. In the wake of getting an endorsement from the EU, stevia has become famous among buyers and request has moved vertically for stevia-based items.

Key Players:

Evolva Holding S.A., Cargill, Inc., Stevia Corporation, PureCircle Ltd., Ingredion Inc., Tate & Lyle Plc, The Coca-Cola Company, GLG Life Tech Corp., and PepsiCo Inc.

Cargill, Inc-Company Financial Analysis


Stevia Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 529.7 Million
Market Size by 2030 US$ 923.97 Million
CAGR CAGR 7.2% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments •by Type (Reb A, Reb M, Reb D)
•by Form (Leaves, Extract Powder, Liquid Extract)
•by Application (Beverages, Pharmaceuticals, Cosmetics, Other Applications)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, +D11UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Evolva Holding S.A., Cargill, Inc., Stevia Corporation, PureCircle Ltd., Ingredion Inc., Tate & Lyle Plc, The Coca-Cola Company, GLG Life Tech Corp., and PepsiCo Inc.
Drivers •Expanding wellbeing mindfulness.
•Innovative headways.
Market Opportunities •There is a major ascent in the utilization of Stevia as a solid dietary enhancement.
•Store network issue of stevia and different secondary effects.

Frequently Asked Questions

Ans: Type, Form, and Application segments are covered in the Stevia Market.

Ans: Manufacturers, Research Institutes, university libraries, suppliers, and distributors of the product.

Ans: North America has the biggest offer in the Stevia market.

Ans: Thought about disputable in the United States and Europe, prompting restricted use in these areas and Tracking down new wellsprings of natural substances are the restraining factors and challenges faced by the Stevia market.

Ans: The Global Stevia Market Size is supposed to arrive at USD 804.1 million by 2028, and develop at a CAGR of 7.2% over the forecast period 2022-2028.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers           

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value chain analysis

6. Porter’s 5 forces model

7. PEST analysis

8. Global Stevia Market segmentation, By Type:

8.1 Reb-A A

8.2 Reb M

8.3 Reb D

8.4 Others

9. Global Stevia Market segmentation, By Form:

9.1 Extract Powder

9.2 Liquid Extract

9.3 Leaves

10. Global Stevia Market segmentation, By Application:

10.1 Beverages

10.2 Bakery Products

10.3 Confectionery Products

10.4 Dairy Products

10.5 Cereal-Based Products

10.6 Tabletop Sweeteners

10.7 Pharmaceuticals

10.8 Cosmetics

10.9 Other Applications

11. Global Stevia Market, by region/ country

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.3.1 Germany

11.3.2 UK

11.3.3 France

11.3.4 Italy

11.3.5 Spain

11.3.6 The Netherlands

11.3.7 Rest of Europe

11.4 Asia-Pacific

11.4.1 Japan

11.4.2 South Korea

11.4.3 China

11.4.4 India

11.4.5 Australia

11.4.6 Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1 Israel

11.5.2 UAE

11.5.3 South Africa

11.5.4 Rest

11.6 Latin America

11.6.1 Brazil

11.6.2 Argentina

11.6.3 Rest of Latin America

12. Company profiles

12.1 Evolva Holding S.A.

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 Swot Analysis

12.1.4 The SNS View

12.2 Cargill, Inc.

12.3 Stevia Corporation

12.4 PureCircle Ltd.

12.5 Ingredion Inc.

12.6 Tate & Lyle Plc

12.7 The Coca-Cola Company

12.8 GLG Life Tech Corp.

12.9 PepsiCo Inc.

13. Competitive Landscape

13.1 Competitive Bench Marking

13.2 Market Share Analysis

13.3 Recent Developments

14. Conclusion

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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