Report Scope & Overview:

Ventilated Seats Market Size was valued at USD 9.79 billion in 2022 and is expected to reach USD 15.02 billion by 2030 and grow at a CAGR of 5.5% over the forecast period 2023-2030.

Automotive seat ventilation is a sophisticated technology built into the car seat that directs air to the occupant through the seat for improved comfort, especially during hot weather and lengthy rides. Ventilated seats introduce fresh air into the chambers, whilst cooled seats direct incoming air to first pass over a cooled surface before entering the chambers. Air can reach the occupant of the seat thanks to the perforations in the seat. The main advantages of automobile ventilated seats are that they reduce seat temperature while the car is parked in the sun and that they dry any moisture or perspiration between the seat and the occupant.

Ventilated Seats Market Revenue Analysis

Several fans linked to the backrest and seat cushion power these seats. In the luxury and premium segments, ventilated seating systems are a popular feature. However, for the time being, manufacturers are concentrating on supplying these technologies to vehicles in the mid-segment and even entry-level segments. Many vehicles have multiple fan speeds for seat ventilation. Other sorts of car seat comforts, such as massage seats, chilled seats, and powered seats, can coexist and function alongside ventilated seats.

Ford received a patent in October 2021 for a moisture-sensing seat system that uses liquid-permeable seat covers to detect moisture in the seat and adjusts the temperature control system accordingly.



  • The increase in consumer desire for luxury and comfy seating.

  • An increase in the no. of automobiles in the mid-segment vehicles that include ventilated seats.

  • The dramatic increase in the number of sales of passenger vehicles.

  • An increase in money generated per individual will drive the market for automobile ventilated seats.

  • The use of low-VOC TDI in automobile seats is becoming more common.

  • Demand for chairs and covers is on the rise.


  • The market is predicted to grow at a slower pace because of the high costs of sophisticated seats.

  • Variations in local climate limit its expansion.


  • Inventions in technology have progressed.

  • Urbanization has increased in recent decades and affordable financing options are readily available.

  • The global market is likely to benefit from new developments in the seat design.


  • Uncertainty over the demand and supply network for makers of automobile ventilated seats.

  • Vehicle obsolescence and its accompanying rising depreciation rates are major challenges in the market.


The sudden onset of problems in people's life can be attributed to the ongoing global epidemic caused by COVID 19. Now, as a result of the breakout of COVID 19, one is required to cope with both the health difficulties and the financial crises simultaneously. Because of this pandemic epidemic, economies all around the world have been thrown into a forced recession. The manufacturing units and production units in the ventilated seat market along with their distribution channels were shut down all across the globe during the lockdown crisis and during the post-lockdown era. This resulted in a decline in the revenues and profit margins in the global market.

The government has made measures to help the market for ventilated seats deal with the losses that have been incurred as a result of the pandemic. It is anticipated that by the conclusion of the second quarter of the future year during the forecasted period, the market in the worldwide market would have recovered from the current situation involving the global pandemic loss situation.


Market, By Propulsion:

Based on the propulsion segment, the global market has been divided into the internal combustion engine (ICE), and electric vehicle (EV) propulsion. Plug-in electric vehicles, battery electric vehicles, and hybrid electric vehicles are the three primary sub-categories that make up the electric vehicle propulsion system.

Market, By Vehicle Type:

The global market has been divided into Passenger cars and commercial vehicles based on the vehicle type segment. The market for ventilated seats is dominated by the passenger automobile sector, which accounts for a large share of total sales. The growing market for luxury and premium automobiles has been beneficial to the need for ventilated seats. This is because many luxury vehicles already come standard with ventilated seating options.

Market, By Sales Channel:

The global market has been divided into OEM, and aftermarket based on the sales channel segment. When it comes to providing passenger vehicles with ventilated seating systems of higher quality, original equipment manufacturers (OEMs) are also providing stiff competition. Automobile manufacturers are making substantial investments in the development of advanced technologies in order to produce the most practical and pleasant seating arrangements for their products.


By Propulsion:

  • Internal Combustion Engine (ICE)

  • Electric Vehicle (EV) Propulsion

By Vehicle Type:

  • Passenger cars

  • Commercial vehicles

By Sales Channel:

  • OEM

  • Aftermarket

Ventilated Seats Market Segmentation Analysis


As a result, the global ventilated seat market has been segmented into four main regions: Asia-Pacific, North America, Europe, and the rest of the world. Asian countries including Japan, Thailand, India, China, and Indonesia have the greatest market share in the global market for ventilated seats because of the increasing demand for automobile ventilated seats in these countries. There has also been a growth in the manufacturing and sales of ventilated seats in the Asia-Pacific area as a result of a rising per-capita income in countries like India, Australia, and China. With a higher-than-average growth rate predicted for North America in the coming years, this area is expected to hold the second-highest market share worldwide. In addition, compared to other locations, the United States and Canada have a far higher demand for semi-autonomous and driverless vehicles. As a result of this, the global market for ventilated seats is expected to grow at a faster rate than other commercial vehicle segments such as tractors, buses, and heavy-duty trucks.


  • North America

    • The USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • The UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


Continental AG (Germany), Ford, Lear Corporation (US), Adient plc (US), Toyota Boshoku Corporation (Japan), Magna International Inc. (Canada), Gentherm (US), Dura Automotive Systems (US), Ebm Papst Group (Germany), NHK Spring CO. Ltd (Japan), Faurecia SA (France), Brose Fahrzeugteile GmbH &Co., (Germany), Dura Automotive Systems (US), and TS Tech Co., Ltd (Japan), are some of the affluent competitors with significant market share in the Ventilated Seats Market.

Ford, Lear Corporation (US)-Company Financial Analysis

Ventilated Seats Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 9.79  Billion
Market Size by 2030 US$ 15.02 Billion
CAGR CAGR of 5.5% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Propulsion (Internal Combustion Engine (ICE), Electric Vehicle (EV) Propulsion)
• by Vehicle Type (Passenger cars, Commercial vehicles)
• by Sales Channel (OEM, Aftermarket)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles • by Propulsion (Internal Combustion Engine (ICE), Electric Vehicle (EV) Propulsion)
• by Vehicle Type (Passenger cars, Commercial vehicles)
• by Sales Channel (OEM, Aftermarket)
Key Drivers •The increase in consumer desire for luxury and comfy seating.

•An increase in the no. of automobiles in the mid-segment vehicles that include ventilated seats.
RESTRAINTS •The market is predicted to grow at a slower pace because of the high costs of sophisticated seats.

•Variations in local climate limit its expansion.

Frequently Asked Questions

The Ventilated Seats Market Size was valued at USD 9.79 billion in 2022.

The growth rate of the Ventilated Seats Market is a CAGR of 5.5% over the forecast period 2023-2030.

  • The increase in consumer desire for luxury and comfy seating.
  • An increase in the no. of automobiles in the mid-segment vehicles that include ventilated seats.
  • The dramatic increase in the number of sales of passenger vehicles.

The forecast period for the Ventilated Seats Market is 2022-2030

Asia-Pacific region is dominating the Ventilated Seats Market.

Table of Contents


1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions


2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges


4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis


8. Global Ventilated Seats Market Segmentation, By Propulsion

8.1 Internal Combustion Engine (ICE)

8.2 Electric Vehicle (EV) Propulsion


9. Global Ventilated Seats Market Segmentation, By Vehicle Type

9.1 Passenger car

9.2 Commercial vehicles


10. Global Ventilated Seats Market Segmentation, by Sales Channel

10.1 OEM

10.2 Aftermarket


11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 the USA

11.2.2  Canada

11.2.3  Mexico

11.3 Europe

11.3.1  Germany

11.3.2  the UK

11.3.3  France

11.3.4  Italy

11.3.5  Spain

11.3.6  The Netherlands

11.3.7  Rest of Europe

11.4 Asia-Pacific

11.4.1  Japan

11.4.2  South Korea

11.4.3  China

11.4.4  India

11.4.5  Australia

11.4.6  Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1  Israel

11.5.2  UAE

11.5.3  South Africa

11.5.4  Rest

11.6 Latin America

11.6.1  Brazil

11.6.2  Argentina

11.6.3  Rest of Latin America


12. Company Profiles

12.1 Continental AG (Germany),

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2 Lear Corporation (US)

12.3 Ford

12.4 Toyota Boshoku Corporation (Japan)

12.5 Magna International Inc. (Canada)

12.6 Gentherm (US)

12.7 Dura Automotive Systems (US)

12.8 Ebm Papst Group (Germany)

12.9 NHK Spring CO. Ltd (Japan)

12.10 Faurecia SA (France)

12.11 Brose Fahrzeugteile GmbH &Co., (Germany)

12.12 Dura Automotive Systems (US)

12.13 TS Tech Co., Ltd (Japan)

12.14 Adient plc (US)


13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share analysis

13.3 Recent Developments


14. Conclusion

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Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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