The Ventilated Seats Market Size was valued at USD 9 billion in 2023 and is expected to reach USD 13.81 billion by 2031 and grow at a CAGR of 5.5% over the forecast period 2024-2031.
Automotive seat ventilation is a sophisticated technology built into the car seat that directs air to the occupant through the seat for improved comfort, especially during hot weather and lengthy rides. Ventilated seats introduce fresh air into the chambers, whilst cooled seats direct incoming air to first pass over a cooled surface before entering the chambers. Air can reach the occupant of the seat thanks to the perforations in the seat. The main advantages of automobile ventilated seats are that they reduce seat temperature while the car is parked in the sun and that they dry any moisture or perspiration between the seat and the occupant.
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Several fans linked to the backrest and seat cushion power these seats. In the luxury and premium segments, ventilated seating systems are a popular feature. However, for the time being, manufacturers are concentrating on supplying these technologies to vehicles in the mid-segment and even entry-level segments. Many vehicles have multiple fan speeds for seat ventilation. Other sorts of car seat comforts, such as massage seats, chilled seats, and powered seats, can coexist and function alongside ventilated seats.
Ford received a patent in October 2021 for a moisture-sensing seat system that uses liquid-permeable seat covers to detect moisture in the seat and adjusts the temperature control system accordingly.
MARKET DYNAMICS:
KEY DRIVERS:
The increase in consumer desire for luxury and comfy seating
An increase in the no. of automobiles in the mid-segment vehicles that include ventilated seats
The dramatic increase in the number of sales of passenger vehicles
An increase in money generated per individual will drive the market for automobile ventilated seats
The use of low-VOC TDI in automobile seats is becoming more common
Demand for chairs and covers is on the rise
RESTRAINTS:
The market is predicted to grow at a slower pace because of the high costs of sophisticated seats
Variations in local climate limit its expansion
OPPORTUNITIES:
Inventions in technology have progressed
Urbanization has increased in recent decades and affordable financing options are readily available
The global market is likely to benefit from new developments in the seat design
CHALLENGES:
Uncertainty over the demand and supply network for makers of automobile ventilated seats
Vehicle obsolescence and its accompanying rising depreciation rates are major challenges in the market
IMPACT OF COVID-19:
The sudden onset of problems in people's life can be attributed to the ongoing global epidemic caused by COVID 19. Now, as a result of the breakout of COVID 19, one is required to cope with both the health difficulties and the financial crises simultaneously. Because of this pandemic epidemic, economies all around the world have been thrown into a forced recession. The manufacturing units and production units in the ventilated seat market along with their distribution channels were shut down all across the globe during the lockdown crisis and during the post-lockdown era. This resulted in a decline in the revenues and profit margins in the global market.
The government has made measures to help the market for ventilated seats deal with the losses that have been incurred as a result of the pandemic. It is anticipated that by the conclusion of the second quarter of the future year during the forecasted period, the market in the worldwide market would have recovered from the current situation involving the global pandemic loss situation.
Market, By Propulsion:
Based on the propulsion segment, the global market has been divided into the internal combustion engine (ICE), and electric vehicle (EV) propulsion. Plug-in electric vehicles, battery electric vehicles, and hybrid electric vehicles are the three primary sub-categories that make up the electric vehicle propulsion system.
Market, By Vehicle Type:
The global market has been divided into Passenger cars and commercial vehicles based on the vehicle type segment. The market for ventilated seats is dominated by the passenger automobile sector, which accounts for a large share of total sales. The growing market for luxury and premium automobiles has been beneficial to the need for ventilated seats. This is because many luxury vehicles already come standard with ventilated seating options.
Market, By Sales Channel:
The global market has been divided into OEM, and aftermarket based on the sales channel segment. When it comes to providing passenger vehicles with ventilated seating systems of higher quality, original equipment manufacturers (OEMs) are also providing stiff competition. Automobile manufacturers are making substantial investments in the development of advanced technologies in order to produce the most practical and pleasant seating arrangements for their products.
MARKET SEGMENTATION:
By Propulsion:
Internal Combustion Engine (ICE)
Electric Vehicle (EV) Propulsion
By Vehicle Type:
Passenger cars
Commercial vehicles
By Sales Channel:
OEM
Aftermarket
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REGIONAL ANALYSIS:
As a result, the global ventilated seat market has been segmented into four main regions: Asia-Pacific, North America, Europe, and the rest of the world. Asian countries including Japan, Thailand, India, China, and Indonesia have the greatest market share in the global market for ventilated seats because of the increasing demand for automobile ventilated seats in these countries. There has also been a growth in the manufacturing and sales of ventilated seats in the Asia-Pacific area as a result of a rising per-capita income in countries like India, Australia, and China. With a higher-than-average growth rate predicted for North America in the coming years, this area is expected to hold the second-highest market share worldwide. In addition, compared to other locations, the United States and Canada have a far higher demand for semi-autonomous and driverless vehicles. As a result of this, the global market for ventilated seats is expected to grow at a faster rate than other commercial vehicle segments such as tractors, buses, and heavy-duty trucks.
REGIONAL COVERAGE:
North America
The USA
Canada
Mexico
Europe
Germany
The UK
France
Italy
Spain
The Netherlands
Rest of Europe
Asia-Pacific
Japan
south Korea
China
India
Australia
Rest of Asia-Pacific
The Middle East & Africa
Israel
UAE
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
KEY PLAYERS:
Continental AG (Germany), Ford, Lear Corporation (US), Adient plc (US), Toyota Boshoku Corporation (Japan), Magna International Inc. (Canada), Gentherm (US), Dura Automotive Systems (US), Ebm Papst Group (Germany), NHK Spring CO. Ltd (Japan), Faurecia SA (France), Brose Fahrzeugteile GmbH &Co., (Germany), Dura Automotive Systems (US), and TS Tech Co., Ltd (Japan), are some of the affluent competitors with significant market share in the Ventilated Seats Market.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 9 Billion |
| Market Size by 2031 | US$ 13.81 Billion |
| CAGR | CAGR of 5.5% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • by Propulsion (Internal Combustion Engine (ICE), Electric Vehicle (EV) Propulsion) • by Vehicle Type (Passenger cars, Commercial vehicles) • by Sales Channel (OEM, Aftermarket) |
| Regional Analysis/Coverage | North America (USA, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, Rest of Asia-Pacific), The Middle East & Africa (Israel, UAE, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | • by Propulsion (Internal Combustion Engine (ICE), Electric Vehicle (EV) Propulsion) • by Vehicle Type (Passenger cars, Commercial vehicles) • by Sales Channel (OEM, Aftermarket) |
| Key Drivers | •The increase in consumer desire for luxury and comfy seating. •An increase in the no. of automobiles in the mid-segment vehicles that include ventilated seats. |
| RESTRAINTS | •The market is predicted to grow at a slower pace because of the high costs of sophisticated seats. •Variations in local climate limit its expansion. |
The Ventilated Seats Market Size was valued at USD 9 billion in 2023.
The growth rate of the Ventilated Seats Market is a CAGR of 5.5% over the forecast period 2024-2031.
The forecast period for the Ventilated Seats Market is 2022-2030
Asia-Pacific region is dominating the Ventilated Seats Market.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ukraine- Russia war
4.3 Impact of ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 Japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Global Ventilated Seats Market Segmentation, By Propulsion
8.1 Internal Combustion Engine (ICE)
8.2 Electric Vehicle (EV) Propulsion
9. Global Ventilated Seats Market Segmentation, By Vehicle Type
9.1 Passenger car
9.2 Commercial vehicles
10. Global Ventilated Seats Market Segmentation, by Sales Channel
10.1 OEM
10.2 Aftermarket
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 the USA
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 the UK
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.3.6 The Netherlands
11.3.7 Rest of Europe
11.4 Asia-Pacific
11.4.1 Japan
11.4.2 South Korea
11.4.3 China
11.4.4 India
11.4.5 Australia
11.4.6 Rest of Asia-Pacific
11.5 The Middle East & Africa
11.5.1 Israel
11.5.2 UAE
11.5.3 South Africa
11.5.4 Rest
11.6 Latin America
11.6.1 Brazil
11.6.2 Argentina
11.6.3 Rest of Latin America
12. Company Profiles
12.1 Continental AG (Germany),
12.1.1 Financial
12.1.2 Products/ Services Offered
12.1.3 SWOT Analysis
12.1.4 The SNS view
12.2 Lear Corporation (US)
12.3 Ford
12.4 Toyota Boshoku Corporation (Japan)
12.5 Magna International Inc. (Canada)
12.6 Gentherm (US)
12.7 Dura Automotive Systems (US)
12.8 Ebm Papst Group (Germany)
12.9 NHK Spring CO. Ltd (Japan)
12.10 Faurecia SA (France)
12.11 Brose Fahrzeugteile GmbH &Co., (Germany)
12.12 Dura Automotive Systems (US)
12.13 TS Tech Co., Ltd (Japan)
12.14 Adient plc (US)
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share analysis
13.3 Recent Developments
14. Conclusion
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