Vetiver Oil Market Report Scope & Overview

The vetiver oil market size was USD 52.23 million in 2024 and is expected to reach USD 89.17 million by 2032, growing at a CAGR of 6.92% over the forecast period of 2025-2032.

Vetiver oil market analysis highlights the rising utilization of vetiver oil in wellness therapies and aromatherapy applications. The growing demand for vetiver oil for aromatherapy applications and in wellness therapies. Increased consumer preference for natural and holistic approaches to health and relaxation multiplied this growth. Vetiver oil, which has calming, grounding and stress-relieving effects, is becoming increasingly popular with spas, wellness centers, and even personal use. The plant is known to be effective for treating anxiety, increasing mental clarity and sleep, and has made it a widely utilized agent in aromatherapy work. The increasing recognition and awareness of mental health issues around the world, coupled with the ever-growing need for non-invasive therapeutic options that are plant-based, validates the use of vetiver oil in wellness-based treatments.

The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) of the U.S. Department of Agriculture the Harmonized Tariff Schedule (HTS) of the United States (HTSUS) Import classification of vetiver oil in particular, to enforce new import declaration requirements under the Lacey Act regarding an HTS code level covering vetiver essential oil (specifically, HTS code 3301295142). Based on feedback from the industry, however, APHIS ultimately chose not to finalize this code as a part of Phase VII of the Lacey Act provisions, thereby exempting vetiver oil from certain import declaration requirements.

Market Dynamics

Drivers

• Rising use of vetiver oil in the fragrance and perfumery industry drives the market growth.

One of the major factors, which are responsible for driving the growth of the Vetiver Oil Market is the increasing application of vetiver oil in the fragrance and perfumery industry. This oil has a rich, woody, and earthy scent, which is a great base note in many perfumes. It extends the longevity of fragrances, thanks to its natural fixative properties, which is why perfumers and cosmetic producers love taking the benefits of this oil. With increased interest in unique and long-lasting scents, the presence of vetiver oil in high-end and niche perfumes has grown. In addition, the increasing inclination towards plant-based and organic components in the beauty and personal care industry is also expected to aid in its demand. The increasing preference for vetiver oil in perfumery aids the product differentiation, along with naturally enthusing the perfumery market growth globally by appealing to a wide range of fragrance consumers across the globe, which drives the vetiver oil market growth.

The International Fragrance Association IFRA has provided standards for the safe use of vetiver oil in fragrances, allowing for their effective and safe use in the formulation of perfumes and other scented products. All of these regulations bolstered the trend of vetiver oil in the perfume industry.

Restrain

• Seasonal and geographic dependency affecting consistent supply may hamper the market growth.

The market growth of vetiver oil may be impeded due to seasonal and geographic dependency on consistent supply. Due to vetiver needing specific climatic conditions, they can only be grown in specific areas, most notably tropical and subtropical regions. Moreover, vetiver roots from which the oil is distilled are harvested only seasonally and are influenced by rainfall, soil quality and temperature among other things. Such seasonality results in varying levels of supply and quality of vetiver oil around the year, which makes it difficult for manufacturers to secure a continuous supply. The fluctuations in the deals of vetiver oil can lead to a rise in prices and disrupt the supply chain. These factors may discourage the buyers and manufacturers, thus hampering the overall vetiver oil market growth.

Opportunities                                                  

• Rising adoption in pharmaceutical and therapeutic applications create the opportunity in the market.

Vetiver oil market is experiencing an increasing use of vetiver oil in pharma and therapeutic applications. Vetiver essential oil and vetiver root oil is widely recognized for their therapeutic benefits and used for their anti-inflammatory, antiseptic, antioxidant, and calming properties to treat several ailments. Vetiver oil is more commonly added to pharmaceutical products and alternative medicine mixes that target stress levels, anxiety, skin disorders, and/or small wounds. With more consumers moving towards plant-based and holistic products over synthetic drugs, its natural healing properties bode well for the future of its high-margin business. In addition, the therapeutic benefits of vetiver oil keep getting validated with new research and clinical trials making vetiver oil more accepted in industry as well as public healthcare and wellness organizations The increasing usage in pharma and therapy not only expands the market arena but also enriches the oil in terms of value proposition in health-related industries and drive the vetiver oil market trends.

In 2023, Oshea Organic has Vetiver Pure Essential Oil, which is infused with the goodness of natural vetiver extract to solve multiple skin and hair-related issues. This 100% pure essential oil will help you with inflammation and scars on the skin and scalp.

Segmentation Analysis

By Source

Organic held the largest vetiver oil market share, around 68%, in 2024. It is owing to the rising number of consumers switching to naturally sourced and chemical-free products. Since organic vetiver oil is free of the potential dangers associated with these chemicals, it is seen as a safer, purer, and environmentally friendly option than oils produced by conventional means, which may include the use of synthetic pesticides or chemicals during cultivation and extraction. The increasing focus on health and environmental sustainability is resulting in a higher demand for these essential oils, organic skincare ingredients products and most importantly, their commercialization is broadening in the area of personal care, cosmetics, aromatherapy, and therapeutic applications.

Conventional held a significant vetiver oil market share, it is due to its wider accessibility, affordable price, and existing method of production. While organic counterparts, traditional veterinary oil is cultivated through traditional agriculture, with fewer regulations provided at a lower cost. Therefore, it is at a lower cost and more cost-effective for more manufacturers across various industries, including fragrances, cosmetics, pharmaceuticals, and food & beverages. Moreover, conventional vetiver roots possess considerably higher yields and steady availability to channel supply-demand over natural essential oils globally, which is now affected by supply chain efficiencies.

By End-Use Industry

The aromatherapy segment held the largest market share, around 30%, in 2024. It is owing to increasing consumer preference towards natural and holistic wellness practices. Vetiver essential oil is known for its calming, grounding, and stress-relieving properties, and therefore, one of the most popular aromatherapy oils currently used. As more and more mental health awareness is spreading all over the world, people are looking for alternative therapy in case of stress-anxiety sleep disorders, and vetiver oil has taken care of those therapeutic benefits very well. Moreover, vetiver oil companies and the increasing number of wellness centres, spas, and at-home aromatherapy practices have been associated factor in fuelling the demand. This indicates the rising demand for chemical-free and plant-based relaxing solutions, which in turn proves the leading position of aromatherapy in the vetiver oil market.

Cosmetics hold a significant market share in the vetiver oil market. It is owing to the attractiveness of oil as an all-natural skin enhancer and an increasing number of end-users in personal care formulations. Widely known for its anti-inflammation, anti-aging, and skin-regenerating properties, vetiver oil is an excellent addition to skincare products, including creams, lotions, or serums, and facial oils. Growing demand for natural and organic beauty solutions among consumers has led various cosmetic brands to include vetiver oil in insane amounts to accommodate such clean-label and chemical-free preference among consumers. Its sensory element, which is a comforting, earthy scent, helps elevate products, making for a luxurious user experience. This trend is further buoyed in the vetiver oil market by growth in the global beauty industry in emerging markets, as well as the increasing awareness of plant-based cosmetic ingredients.

Regional Analysis

Asia Pacific held the largest market share, around 42.45%, in 2024. It is due to the very conducive climatic conditions for vetiver growing in various parts of the region, majority held by India, Indonesia, and Sri Lanka, owing to high vetiver root production. It received an agricultural base, established cost-effective oil production, and skilled labor, which makes oil secure and lower in volume in terms of cost-effective production. Moreover, the Asia Pacific has a significant population and a traditional consumption of natural and herbal products in wellness, personal care, and traditional medicine practices. This is further substantiated by the increasing demand for natural cosmetics, aromatherapy, and alternative therapies across the region, particularly in China and India, where vetiver oil is extensively used. Additionally, the surge in Asia Pacific exports to global markets to enhance its leading share in the global vetiver oil supply chain.

For instance, in August 2023, Ajmal Biotech announced an investment of INR 50 million to develop new applications of vetiver oil that could be used in the pharmaceutical and nutraceutical industry. The company was engaged in the research and development of novel pain relief, anxiety, and immune health formulations.

North America Vetiver Oil market held a significant market share and is the fastest-growing segment in the forecast period. It is owing to the high demand for as natural and organic commodities in the personal care, aromatherapy, and wellness sector in the region. The growing preference for plant-based and clean-label products among consumers in the U.S. and Canada is directly proportional to the increasing use of essential oils like vetiver for cosmetics, fragrances, and therapeutics. Moreover, increasing interest rate of holistic health practices such as aromatherapy and various alternative medicines has aided the constant growth of vetiver oil consumption. The North America region is further supported by the presence of developed distribution channels, high spending capacity of consumers, and increased awareness regarding the therapeutic properties of vetiver oil.

The U.S Vetiver Oil market size was USD 7.25 million in 2024 and is expected to reach USD 14.15 million by 2032 and grow at a CAGR of 8.72% over the forecast period of 2025-2032. It is owing to the established consumer market, the presence of major industry participants, and high demand for natural and premium wellness and trendy products. High-quality vetiver oil is a key ingredient in essential oils, including aromatherapy and therapeutic products, given the growing preference for clean-label, plant-based ingredients among American consumers for personal care and skin-care products. A long-standing health and wellness economy and increasing penetration of alternative medical and stress relief practices across the country have significantly aided vetiver oil consumption.

In 2023, Givaudan announced the completion of the acquisition of a large cosmetic ingredients portfolio from Amyris, Inc. Further increasing its reach in the fragrance and beauty sectors, Givaudan noted that the acquired items include its portfolio of vetiver-based products.

Europe held a significant market share in the forecast period. It is owing to the high focus on natural and organic personal care products, high regulatory compliance standards, and the eye-catching fragrance and cosmetic industry. Demand for sustainably produced essential oils such as vetiver from developed countries, particularly European nations, which are particularly with the ingredient sourcing, quality, and environmental impact. Vetiver oil has a lot of luxury houses and skin brands around the region that make use of it extensively for its rich, earthy scent as well as skin benefits.

Key Players

Aromatic & Allied Chemicals, Fleurchem Inc., Greenleaf Extractions Pvt. Ltd., Ultra International B.V., Robertet Group, Moellhausen S.p.A., Katyani Exports, Albert Vieille, Givaudan, Bontoux S.A., and other key players.

Recent Development:

•  In August 2023, Ajmal Biotech has spent INR 50 million on the research and development of new uses of vetiver oil in pharmaceutical and nutraceutical applications. The firm is concentrating on inventing new formulations for pain relief, anxiety, and immune support.

• In June 2023, Aromatic Herbals launched "Vetiver Harmony", a range of aromatherapy products made from pure, sustainable vetiver oil. From blends, diffusers, and massage oil, all focused on relaxation and the relief of stress.