Vitamin Supplements Market Report Scope & Overview:

The Vitamin Supplements Market Size was esteemed at USD 44.29 billion out of 2022 and is supposed to arrive at USD 74.58 billion by 2030, and develop at a CAGR of 6.73% over the forecast period 2023-2030.

Vitamins are natural mixtures that individuals need in little amounts. Most vitamins need to come from food on the grounds that the body either doesn't deliver them or creates very little. Vitamins are natural substances present in minute sums in regular staples. Having an excessive bit of a specific vitamin might expand the gamble of fostering specific medical problems.

Vitamin Supplements Market Revenue Analysis

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A vitamin is a natural compound, and that implies that it contains carbon. It is likewise a fundamental supplement that the body might have to get from food.

Vitamin supplements are broadly consumed as healthful supplements across the world as they are helpful in the treatment of different illnesses and backing in general resistance. The producers working in the market have seen an expansion popular because of the COVID-19 pandemic.

Bayer dispatches The Nutrient Gap Initiative to Expand Access to Vitamins and Minerals for 50 million People Annually Worldwide by 2030. The program will likely contact 50 million individuals in underserved networks each year by 2030 through direct activity and in organizations with basic non-legislative associations (NGOs) with an emphasis on mediation, training, and promotion. The Nutrient Gap Initiative is the principal program that will affect Bayer's Consumer Health division’s maintainability obligation to empower admittance to ordinary wellbeing for 100 million underserved individuals, by 2030.

Market Dynamics:

Driving Factors:

  • Mindfulness among purchasers in regards to wellbeing and health is moving the pattern.

  • The change in purchaser inclination because of expansion in the center around wellbeing and anticipation.

Restraining Factors:

  • The significant expense of dietary enhancements.



  • Shopper suspicion and phony enhancements related to nutraceutical items.

Impact of COVID-19:

The COVID-19 pandemic has radically changed the food utilization example of the living being, which is excluded as 8-10 individuals and has significantly altered their approaches to dietary patterns and has consolidated wholesome advanced food items in their everyday life. For example, according to the International Food Information Council's (IFIC) 2020 Food and Health Survey, 85% of Americans caused changes in the food they eat or how they get ready food in light of the fact that in the hour of Covid (COVID-19) pandemic.

The explosion of pandemic frenzy supplements a consistent ascent in the good food utilization and their deals that financial backers have to a great extent disregarded in the midst of the monetary calamities of better-realized food consolidated with nutrients and minerals, fish oil, and probiotics among others.

Market Estimations:

By Type:

Multivitamin supplements involve a blend of vitamins & minerals and on occasion different fixings as well.

The developing mindfulness in regards to wellbeing and well-being has brought about buyers favoring food items imbued with nutrients that proposition added medical advantages and this is probably going to move the customer consideration from clinical therapies to preventive consideration items. The interest for multivitamin supplements is expanding across the globe as a total bunch of nutrients.

By Distribution Channel:

The offline segments overwhelmed the market. In the offline fragment, the hypermarkets/store segments caught the biggest income share. A different segment or rack for wellbeing items in hypermarkets and general stores empowers clients to handily recognize their ideal image, which is a key variable moving the market development. The hypermarkets/stores section is building up some decent momentum on the lookout. The all-around kept up with and organized items, definite client nostalgic examination to comprehend purchaser inclinations relating to items and brands and their eagerness to address premium costs for explicit items are the elements prone to help the development of the hypermarkets/stores segments over the figure period.

By Forms:

The tablet segments ruled the market as the tablet type of nutrients is generally consumed by grown-ups across the world. Albeit the normal covering gives better disintegration, a few different variables decide the ingestion based on viability and quality. Tablet structure is one of the simplest methods of nutrient enhancement utilization. It tends to be consumed in view of remedy and non-solution also. Tablets are not difficult to swallow and come in a wide range of nutrients. Tablets are the most normally utilized sort of nutrient enhancement inferable from their expense adequacy. Makers can pack the most sum in a given space in tablet structure and tablets have a more drawn-out timeframe of realistic usability when contrasted with containers.

Market Segmentation:

By Type:

  • Multivitamin

  • Vitamin A

  • Vitamin B

  • Vitamin C

  • Vitamin D

  • Vitamin E

  • Vitamin K

By Distribution Channel:

  • Offline

    • Hypermarkets/Supermarkets

    • Specialty Stores

    • Others

  • Online

By Form:

  • Powder

  • Tablets

  • Capsules

  • Softgels

  • Gummies

  • Others

Vitamin Supplements Market Segmentation Analysis

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Regional Analysis:

  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

Among North Americans, there is an expansion in stoutness and way of life-related illnesses because of their undeniably unfortunate weight control plans, expanded discretionary cash flow, and admittance to different handled and prepared-to-eat food sources. Likewise, useful food varieties and enhancements have developed in the 'progressing face of food' as they give a wide assortment of medical advantages past fundamental nourishment. Regarding this, the utilization of items, for example, braced, improved, enhanced, and upgraded food varieties and nourishing enhancements as a feature of a fluctuated diet consistently can have great effects on wellbeing. Multivitamins arose as a critical portion in the North American market for nutrient enhancements inferable from the rising mindfulness with respect to their advantages in general wellbeing and substantial upkeep. Because of these variables, nutrient enhancement utilization is supposed to increment in North America.

Key Players:

Glanbia Plc, Pfizer Inc., Good Health New Zealand, Nature's Sunshine Products, Inc., NU SKIN, The Nature's Bounty Co., NOW Foods, Abbott, Herbalife Nutrition, Bayer AG, Amway Corp., GlaxoSmithKline plc., RBK Nutraceuticals Pty Ltd., American Health, Inc., Pharmavite.

Pfizer Inc-Company Financial Analysis

Company Landscape Analysis

Vitamin Supplements Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 44.29 Billion
Market Size by 2030 US$ 74.58 Billion
CAGR CAGR 6.73% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Type (Multivitamin, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K)
• by Form (Powder, Tablets, Capsules, Softgels, Gummies & Others)
• by Distribution Channel (Offline & Online)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, +D11UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Glanbia Plc, Pfizer Inc., Good Health New Zealand, Nature's Sunshine Products, Inc., NU SKIN, The Nature's Bounty Co., NOW Foods, Abbott, Herbalife Nutrition, Bayer AG, Amway Corp., GlaxoSmithKline plc., RBK Nutraceuticals Pty Ltd., American Health, Inc., Pharmavite
Drivers •Mindfulness among purchasers in regards to wellbeing and health is moving the pattern.
Market Challenges •Shopper suspicion and phony enhancements related to nutraceutical items.

Frequently Asked Questions

Ans: The tablet segment is projected to make a foothold in the worldwide Vitamin Supplements market.

Ans: The base year calculated in the Vitamin Supplements market report is 2021.

Ans: Key players in Vitamin Supplements markets are Glanbia Plc, Pfizer Inc., Good Health New Zealand, Nature's Sunshine Products, Inc., NU SKIN, The Nature's Bounty Co., NOW Foods, Abbott, Herbalife Nutrition, Bayer AG, Amway Corp., GlaxoSmithKline plc., RBK Nutraceuticals Pty Ltd., American Health, Inc., Pharmavite

Ans: Mindfulness among purchasers in regards to wellbeing and health is moving the pattern and The shift toward plant-based Supplements are the element driving and resulting in opportunities for the Vitamin Supplements market.

Ans: The Global Vitamin Supplements Market Size is supposed to develop at a CAGR of 6.73% over the forecast period 2022-2028.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value chain analysis

6. Porter’s 5 forces model

7. PEST analysis

8. Global Vitamin Supplements Market segmentation, By Type:

8.1 Multivitamin

8.2 Vitamin A

8.3 Vitamin B

8.4 Vitamin C

8.5 Vitamin D

8.6 Vitamin E

8.7 Vitamin K

9. Global Vitamin Supplements Market segmentation, By Distribution Channel:

9.1 Offline

9.1.1 Hypermarkets/Supermarkets

9.1.2 Specialty Stores

9.1.3 Others

9.2 Online

10. Global Vitamin Supplements Market segmentation, By Form:

10.1 Powder

10.2 Tablets

10.3 Capsules

10.4 Softgels

10.5 Gummies

10.6 Others

11. Global Vitamin Supplements Market, by region/ country

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.3.1 Germany

11.3.2 UK

11.3.3 France

11.3.4 Italy

11.3.5 Spain

11.3.6 The Netherlands

11.3.7 Rest of Europe

11.4 Asia-Pacific

11.4.1 Japan

11.4.2 South Korea

11.4.3 China

11.4.4 India

11.4.5 Australia

11.4.6 Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1 Israel

11.5.2 UAE

11.5.3 South Africa

11.5.4 Rest

11.6 Latin America

11.6.1 Brazil

11.6.2 Argentina

11.6.3 Rest of Latin America

12. Company profiles

12.1 Glanbia Plc

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 Swot Analysis

12.1.4 The SNS View

12.2 Pfizer Inc.

12.3 Good Health New Zealand

12.4 Nature's Sunshine Products, Inc.

12.5 NU SKIN

12.6 The Nature's Bounty Co.

12.7 NOW Foods

12.8 Abbott

12.9 Herbalife Nutrition

12.10 Bayer AG

12.11 Amway Corp.

12.12 GlaxoSmithKline plc.

12.13 RBK Nutraceuticals Pty Ltd.

12.14 American Health, Inc.

12.15 Pharmavite

13. Competitive Landscape

13.1 Competitive Bench Marking

13.2 Market Share Analysis

13.3 Recent Developments

14. Conclusion

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Secondary Research

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Primary Research

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Data Bank Validation

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