Vitamins Market Overview:

The Vitamins Market Size was valued at USD 6.89 billion in 2022, and is expected to reach USD 12.28 billion by 2030, and grow at a CAGR of 7.5% over the forecast period 2023-2030.

Vitamins are a collection of compounds necessary for appropriate cell growth, function, and development. They are insufficient amounts of critical nutrients and chemical substances that an organism Need. As a result, vitamins are commonly employed as ingredients and supplements in a range of industries.

Vitamins Market Revenue Analysis

To get more information on Vitamins Market - Request Sample Report

Vitamins are chemical molecules that are required in minute amounts by every organism for optimal growth and development. Night blindness, xerophthalmia, and keratomalacia are some of the diseases and conditions caused by a lack of these vitamins. The world market for vitamins is predicted to rise as consumer awareness of various vitamin deficient disorders grows around the world. These vitamins are divided into two categories: water-based and fat-based. Malnutrition is a challenge for public health clinical medicine and social policies around the world due to a lack of food security, monitoring, and education in developing and undeveloped regions.

Vitamin A and D deficiency, iodine and iron deficiency, clinical anaemia, and rickets are the main causes of these deficiencies in children. In addition, insufficiency of vitamin D and iodine is connected to a variety of chronic disorders in adults, including osteoporosis, osteomalacia, colorectal cancer, thyroid shortage, and cardiovascular disease. According to the World Health Organization (WHO), around 250 million preschool children were vitamin A deficient in 2012, and it is likely that a significant number of pregnant women in vitamin A deficient areas are vitamin A deficient as well.

Vitamins are also used extensively in a variety of end-use industries, including food and beverage, pharmaceuticals, animal feed, and selfcare product. Vitamins have the biggest market share in the pharmaceuticals business, however animal feed is the fastest expanding area over the forecast period.



  • Increased demand for processed foods that are both functional and nutritionally enriched

  • Vitamin deficiency is becoming more common.


  • Raw material costs fluctuate.

  • Vitamin overabundance


  • Natural and clean-label items are becoming increasingly popular among consumers.


  • Vitamin overconsumption is causing health problems.


The World Health Organization (WHO) recommends that people around the world eat immune-boosting foods and get enough vitamins, minerals, proteins, dietary fibre, and antioxidants to help the body battle the outbreak. As a result, the population's consumption of vitamin supplements rises, increasing demand for the vitamin industry. Vitamins come in two varieties: natural and synthetic, and both are necessary for normal metabolism. Natural vitamins are in great demand in this COVID condition and are likely to continue to increase in the coming years.

COVID-19 has had a significant impact on people's lives all across the world. As a result of the increasing number of occurrences, strict government laws such as lockdowns, industries and commercial sectors being shut down, and so on are being implemented in nearly every country. In the current scenario, it is critical to strengthen immunity to combat viruses, maintain hygiene, and adhere to all medical advises.


By Type

The worldwide vitamin market is segmented into vitamin B, vitamin C, vitamin E, and others, based on the kind of vitamin. Vitamin B, a water-soluble vitamin that plays an important function in cell metabolism, has the biggest market share among them. Eggs, liver and meat, yeast, and vegetables are all good sources of vitamin B.

By Application Type

Food & beverage, pharmaceutical & nutraceutical, animal feed, and personal care are the four application segments in the worldwide vitamins market. For the steep rise in healthcare costs, the pharmaceutical and nutraceutical segment maintains the biggest market share among these applications. The introduction of new technology and treatments, the overuse of procedures and tests, the quality of medical services, and the lack of openness and information on prices are all factors that drive up healthcare costs.

By Source Type

The worldwide vitamin market is divided into two categories: synthetic and natural vitamins. Among these two, the natural source category is predicted to grow at a fast rate of 7.5% throughout the forecast period. These natural vitamins are found in substances made from plant or animal basic materials by physical, microbiological, or enzymatic processes. Natural vitamins are in higher demand as the desire for clean-label products grows.


By Type

  • Vitamin A

  • Vitamin B

  • Vitamin C

  • Vitamin D

  • Vitamin E

  • Vitamin K

By Application type

By Source type

  • Synthetic

  • Natural

Vitamins Market Segmentation Analysis

Need any customization research on Vitamins Market - Enquiry Now


North America, Europe, South America, Asia Pacific, the Middle East, and Africa are among the regions studied for this market. In 2020, the APAC region will have the largest marketing share.

In 2021, the APAC region will hold the largest share of the market. This is owing to rising per capita incomes in the region's developing countries, such as India and China, which has resulted in a shift in people's lifestyles and poor eating habits, leading to an increase in vitamin deficiency instances. In addition, as people become more mindful of their health, the supplement industry will grow, driving the vitamin market in the region.

In 2021, North America was second in terms of market share. This is attributed to an increase in the demand for nutritional supplements in order to improve muscular growth and durability. Some of the factors propelling this market in the region include increased health awareness and a desire to live a healthy lifestyle.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


Some of the major key players are as follows: ADM, Adisseo, BASF SE, BTSA Biotechnologias Aplicadas S.L., DSM, Farbest Brands, Glanbia Plc, Lonza Group, Rabar Pty Ltd, SternVitamin GmbH & Co. KG (Schleswig-Holstein) and Other Players.

Glanbia Plc-Company Financial Analysis

Vitamins Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 6.89 Billion
Market Size by 2030 US$ 12.28 Billion
CAGR CAGR of 7.5% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K)
• By Application type (Healthcare products, Personal care, Food & beverages (Infant food, Beverages, Dairy products, Bakery & confectionery products, Others), Feed
• By Source type (Synthetic, Natural)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles ADM, Adisseo, BASF SE, BTSA Biotechnologias Aplicadas S.L., DSM, Farbest Brands, Glanbia Plc, Lonza Group, Rabar Pty Ltd, SternVitamin GmbH & Co. KG (Schleswig-Holstein).
DRIVERS • Increased demand for processed foods that are both functional and nutritionally enriched
• Vitamin deficiency is becoming more common.
RESTRAINTS • Raw material costs fluctuate.
• Vitamin overabundance

Frequently Asked Questions

Ans: The Vitamins Market Size is estimated to reach USD 12.28 billion by 2030.

Increased demand for processed foods that are both functional and nutritionally enriched, Vitamin deficiency is becoming more common are all propelling Vitamins market forward.

APAC region will hold the largest share of the market.

ADM, Adisseo, BASF SE, BTSA Biotechnologias Aplicadas S.L., DSM, Farbest Brands, Glanbia Plc are the key players of the Vitamins Market.

Ans: The Vitamins Market is growing at a CAGR of 7.5% over the forecast period 2023-2030.

Table of Contents

 1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia War

4.3 Impact of Ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7.  PEST Analysis


8. Vitamins Market Segmentation by Type

8.1 Vitamin A

8.2 Vitamin B

8.3 Vitamin C

8.4 Vitamin D

8.5 Vitamin E

8.6 Vitamin K

9. Vitamins Market Segmentation, by Application Type

9.1 Healthcare products

9.2 Personal care

9.3 Food & beverages

9.3.1 Infant food

9.3.2 Beverages

9.3.3 Dairy products

9.3.4 Bakery & confectionery products


9.4 Feed

10. Vitamins Market Segmentation by Source Type

10.1 Synthetic

10.2 Natural

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.3.1 Germany

11.3.2 UK

11.3.3 France

11.3.4 Italy

11.3.5 Spain

11.3.6 The Netherlands

11.3.7 Rest of Europe

11.4 Asia-Pacific

11.4.1 Japan

11.4.2 South Korea

11.4.3 China

11.4.4 India

11.4.5 Australia

11.4.6 Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1 Israel

11.5.2 UAE

11.5.3 South Africa

11.5.4 Rest

11.6 Latin America

11.6.1 Brazil

11.6.2 Argentina

11.6.3 Rest of Latin America

12. Company Profiles

12.1 ADM

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2 Adisseo

12.3 BASF SE

12.4 BTSA Biotechnologias Aplicadas S.L.

12.5 DSM

12.6 Farbest Brands

12.7 Glanbia Plc

12.8 Lonza Group

12.9 Rabar Pty Ltd

12.10SternVitamin GmbH & Co. KG (Schleswig-Holstein).

13. Competitive Landscape

13.1 Competitive Benchmark

13.2 Market Share Analysis

13.3 Recent Developments

14. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Start a Conversation

Hi! Click one of our member below to chat on Phone