Automation of industry, development of infrastructure, and increasing demands for energy efficiency have changed the way in which motors work in manufacturing industries, the energy industry, mining, water treatment plants, and others. Soft start systems are becoming increasingly important as they offer control over the acceleration of motors, reduction of inrush currents, low mechanical stress on equipment, and increased service life of the system.
According to SNS Insider, Soft Starters Market is estimated to be USD 2.30 billion in 2025 and will grow up to USD 3.53 billion by 2033, growing with a CAGR of 5.53% from 2026 to 2033. Over 60% of industries have been noted to be adopting energy-efficient motor control systems, thus, making it easy for the acceptance of soft starters. The increasing number of automations in industries, government programs on energy savings, and smart factories investments are going to drive market growth.
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Below are 5 Companies Making Significant Contributions to Innovation in The Global Soft Starter Market.
Schneider Electric SE
Schneider Electric is one of the leading companies providing motor management and industrial automation technology that provides the soft starters aimed at increasing the performance of electric motors. The Altivar product line covers the use of such devices in industries, mines, water purification facilities, infrastructure, and energy production.
It is developed with the purpose of lowering starting current and mechanical loads and enhancing equipment protection. Moreover, the company started developing digital technologies for motor controls that would provide connectivity and industrial operations optimization. In June 2025, Schneider Electric announced the introduction of the Altivar Soft Starter ATS430 and ATS490 product lines to Anglophone Africa.
Rockwell Automation Inc.
Rockwell Automation deals with industrial automation and advanced intelligent motor management technology. The company's soft starters allow manufacturers to make their motors accelerate under controlled conditions and minimize electrical and mechanical loads at the time of startup.
Rockwell Automation integrates motor control and automation along with digital technology, and therefore its products find applications in smart manufacturing settings. The emphasis on small sizes, connectivity and preventive maintenance is assisting industrial customers to improve equipment availability and efficiency. Rockwell Automation introduced the M100 Electronic Motor Starter in March 2025, which is capable of providing small-sized and cost-effective motor control with industrial automation needs in mind.
Siemens AG
Siemens is one of the world’s leading providers of industrial automation, electrification, and motor control systems. Siemens soft starters have been developed in applications where soft acceleration, electrical stress minimization, and high efficiency of motor operations are highly valued.
Industries that are served by Siemens include manufacturing, water/wastewater management, energy, infrastructures, and material handling industries. The company’s focus on digitalization makes it possible for motor control systems to be part of industrial automation systems.
ABB Ltd.
ABB offers highly developed electrical and automation solutions, which include soft starters that are specifically meant for harsh industrial motor applications. ABB technologies ensure that starting currents are controlled, wear is reduced, and the motors and associated equipment are safeguarded.
Soft starter technologies of ABB are applied in various industries, such as oil & gas, mining, water, utilities, and manufacturing. ABB remains committed to enhancing its digital portfolio through the combination of motor controls with monitoring and automation technologies.
Eaton Corporation PLC
Eaton produces electrical and power management systems that ensure efficiency and effectiveness in industrial operations. The soft starters produced by Eaton minimize the stress experienced by the motors during the start-up phase while providing for effective acceleration of the equipment.
The product range is applicable in various sectors, including manufacturing, infrastructure, energy, water management, and commercial establishments. With Eaton’s concentration on energy efficiency and intelligent electrical systems, the company is poised to take advantage of industrial investments in green motor control solutions.
Future of the Soft Starter Market: Smart Motor Control Will Accelerate Industrial Efficiency
The Soft Starter Market is forecasted to register consistent growth owing to the focus on efficiency, reliability, and automation in various industries. Increasing use of pumps, compressors, fans, and heavy-duty machines in different sectors like manufacturing, oil & gas, mining, water treatment, and infrastructure will result in rising need for motor control devices. Intelligent integration of soft starters with the IoT platform and predictive maintenance systems is likely to allow users to detect anomalies in motors to prevent unscheduled machine shutdowns.
In terms of regions, the North American region is likely to maintain its dominance owing to the presence of well-developed industrial infrastructure and industrial automation along with the focus on energy efficiency. The Asia-Pacific region is likely to witness rapid growth driven by developments in the manufacturing sector and infrastructure developments in countries like China, India, Japan and many more. Europe is likely to benefit from its strict norms with regards to energy efficiency along with industrial automation. On the other hand, Latin America and the Middle East & Africa regions have started presenting new opportunities by way of industrial modernization and energy related projects among others.
