The Antiperspirants and Deodorants Market Size was valued at USD 62,889 million in 2023 and is expected to reach USD 81,920.89 million by 2031, and grow at a CAGR of 3.36% over the forecast period 2024-2031.
The market is expanding as a result of increased interest in personal hygiene among young people is a major factor. As they become more aware of body odor and sweat, the demand for these products rises. As people have more money to spend on discretionary items, they're more likely to invest in personal care products. Furthermore, urbanization is one of the major factors means that with a growing population in cities, the demand for deodorant and antiperspirant increases due to factors like hotter temperatures and active lifestyles. People are becoming more active and health-conscious, leading to a greater need for sweat and odor control. Overall, the antiperspirant and deodorant market seems to have a bright future, driven by a combination of social trends, product innovation, and economic factors.
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As the use of sanitary goods rises, so do market trends for antiperspirants and deodorants. People are becoming more conscious of their skin and personal hygiene, as well as the unexpected shift in people's lifestyles that drives the industry. The value of the antiperspirant and deodorant market tends to rise as a result.
Younger generations with increased interest in personal hygiene
Increased interest in personal hygiene among young people is a major factor. As they become more aware of body odor and sweat, the demand for these products rises. Teenagers and young adults are highly social creatures. The desire to feel confident and avoid social awkwardness due to body odor can be a significant factor in driving deodorant use.
Affordability, inexpensive deodorants and antiperspirants
Innovation with new and improved formulas
Consumer shift towards natural ingredients aware of health risks
People are becoming more aware of the potential health risks associated with some chemical ingredients in deodorants and antiperspirants. This is leading to a rise in demand for natural alternatives, even if they might be less effective.
Stricter regulations could stifle innovation in the deodorant industry
Clean beauty trend and transparency in product formulations
The "clean beauty" movement emphasizes natural ingredients and transparency in product formulations. This presents an opportunity for companies to develop effective and safe deodorants that appeal to health-conscious consumers.
Innovation in natural ingredients that compete with traditional formulas
Reduced demand for conventional products
If consumers perceive conventional deodorants with harsh chemicals as risky, they might switch to natural alternatives or avoid the category altogether. Natural deodorants can be more expensive than conventional ones, potentially limiting their accessibility for some consumers.
Increased production costs of natural alternatives
Russia and Ukraine are major exporters of raw materials like wheat, sunflower oil, and aluminum, which are also used in deodorant production. Disruptions in supplies from these regions can lead to shortages and price hikes for these materials. Both the economy of the two countries and the lives of thousands of individuals have been impacted by the situation. Many businesses have stopped operating in Russia as a form of protest against the events that have occurred there. Additionally, the cosmetics industry was affected by the organizations' cease-action. Despite the intervention of local players, the Russian retail environment will be significantly impacted by the economic and financial sanctions imposed on Ukraine, which will remain in place for some time as the theater of Russian aggression. Fluctuations in exchange rates due to the war can impact the affordability of imported deodorants in certain regions.
The aforementioned supply chain disruptions and rising energy prices can lead to increased production costs for deodorants and antiperspirants. The war might lead to a global economic slowdown, impacting consumer spending power. People might cut back on non-essential items like deodorants and antiperspirants. The net effect of a recession on e-pharmacies is likely to be a mixed bag. While cost-conscious consumers seeking medication refills or affordable alternatives might turn to e-pharmacies, a general decrease in spending and potential insurance limitations could also dampen growth. The recession might affect different demographics unevenly. Low-income individuals or those relying on multiple medications might be more likely to seek out the cost-saving benefits of e-pharmacies. s people cut back on spending, they're more likely to seek deals on beauty products, potentially driving traffic and sales for discount stores. The impact of a recession is less clear-cut. It will likely depend on several factors, including the severity of the recession, consumer behaviour changes, and how e-pharmacies adapt their strategies to the economic climate.
Spray
Roll-On
Sticks
Others
Deodorants and antiperspirants come in various forms like roll-on, stick, and spray. Stick deodorants are expected to see the fastest growth due to a high compound annual growth rate (CAGR). However, sprays will generate the most sales volume by 2031, impacting the overall market size.
Store-based
Non-store based
Antiperspirants and deodorants are sold through physical stores (supermarkets, convenience stores) and online retailers. Traditionally, physical stores dominated sales however, the rise of online shopping, especially during the pandemic, has boosted online sales. Distribution channels significantly impact the market share of these products.
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Asia Pacific is dominating the market and currently the largest and is expected to be the fastest growing market for antiperspirants and deodorants. Factors like rising disposable income, increasing urbanization, and growing awareness about personal hygiene are driving this growth.
North America is a mature market with a significant presence of established players like Procter & Gamble, Unilever, and Henkel. Focuses on innovation in product formulations and marketing strategies is crucial for brands to stand out in this competitive landscape.
Europe is another major market with a strong presence of global brands alongside regional players like Beiersdorf and L'Oréal. Stringent regulations on cosmetic ingredients can influence product development and marketing strategies in this region. Consumers in Europe are increasingly seeking sustainable and eco-friendly deodorant options.
REGIONAL COVEREGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
The Key Players are Benetton Group S.r.l., Unilever Company, Procter & Gamble, L’Oreal Company, Avon Product Inc, Nike, Inc. , CavinKare Pvt. Ltd, Kao Corporation, Henkel AG & Company KGaA, Coty Inc., Beiersdorf AG, Godrej Consumer Products Ltd. , Church & Dwight Co., Inc. Colgate-Palmolive Company, L'Occitane International S.A. Other players.
In June 2022: Proctor and gamble secret brand introduced the weightless dry spray collection which consists of aluminum free as well as antiperspirant deodorant options, which helps as a protection from sweat and odor.
In February 2021: Henkel extended its partnership with Quad Industries for accelerating printed electronics solutions and their strategic partnership development will deliver support and capacities for prototyping with printed electronics solutions and technological value creation across many players.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 62,889 million |
| Market Size by 2031 | US$ 81,920.89 million |
| CAGR | CAGR of 3.36% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments |
|
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Benetton Group S.r.l., Unilever Company, Procter & Gamble, L’Oreal Company, Avon Product Inc, Nike, Inc. , CavinKare Pvt. Ltd, Kao Corporation, Henkel AG & Company KGaA, Coty Inc., Beiersdorf AG, Godrej Consumer Products Ltd. , Church & Dwight Co., Inc. Colgate-Palmolive Company, L'Occitane International S.A. |
| KEY DRIVERS |
|
| Restraints |
|
The antiperspirants and deodorants market be worth USD 81,920.89 Million by 2031.
The main drivers of the antiperspirant and deodorant market is growing concern for better odor and hygiene and consumers choose to utilize natural products.
Antiperspirants and Deodorants Market is divided into two segments and these segments are by Product Foam, and by Distribution channel.
The sub-segment of the Foam type of Antiperspirants and Deodorants Market are Spray, Roll-On, Sticks, and others
Manufacturer and service provider, research institutes, universities, private libraries, suppliers, and distributors.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ukraine- Russia war
4.3 Impact of ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 Japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Antiperspirants and Deodorants Market Segmentation, by Foam type
8.1 Spray
8.2 Roll-On
8.3 Sticks and others
8.4 others
9. Antiperspirants and Deodorants Market, by ingredient type
9.1 Alcohol
9.2 Aluminum Salts
9.3 Antimicrobials
9.4 Fragrance
9.5 Skin Conditioners
9.6 Others
10. Antiperspirants and Deodorants Market Segmentation, By Function type
10.1 Aerosol Sprays
10.2 CreamsRoll-on
10.3 Gel
10.4 others
11. Antiperspirants and Deodorants Market Segmentation, By distribution
11.1 Household
11.2 Online Retail
11.3 Pharmacy
11.4 Cosmetic Discounters
11.5 Department and Discount Stores
11.6 Others
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 USA
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 The Netherlands
12.3.7 Rest of Europe
12.4 Asia-Pacific
12.4.1 Japan
12.4.2 South Korea
12.4.3 China
12.4.4 India
12.4.5 Australia
12.4.6 Rest of Asia-Pacific
12.5 The Middle East & Africa
12.5.1 Israel
12.5.2 UAE
12.5.3 South Africa
12.5.4 Rest
12.6 Latin America
12.6.1 Brazil
12.6.2 Argentina
12.6.3 Rest of Latin America
13. Company Profiles
13.1Unilever Company
13.1.1 Financial
13.1.2 Products/ Services Offered
13.1.3 SWOT Analysis
13.1.4 The SNS view
13.2 Procter & Gamble
13.3 L’Oreal Company
13.4 Avon Product Inc
13.5 Shiseido, CavinKare Pvt. Ltd
13.6 Henkel AG & Company KGaA
13.7 Beiersdorf AG
13.8 Godrej Consumer Products Ltd.
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
15. Conclusion
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