Antiperspirants and Deodorants Market Reports Scope & Overview:

The Antiperspirants and Deodorants Market Size was valued at USD 29.83 billion in 2023 and is expected to reach USD 44.95 billion by 2031 and grow at a CAGR of 5.31% over the forecast period 2024-2031.

The market is expanding as a result of people's increasing desire to keep themselves clean and hygienic. The use of sanitary goods by people is driving the growth of the antiperspirants and deodorants market. Everyone is becoming more conscious of cleanliness and a clean atmosphere each day. Deodorants and antiperspirants are used to get rid of body odor. But sweat has no odor and doesn't smell until bacteria start to ferment it. Our bodies naturally contain a variety of germs, and they also continually produce bacteria that react with sweat to produce an offensive stench that can be very potent. It could make the body stinky and dirty. People use this to protect themselves against it for hygiene reasons. The industry offers a wide variety of scented sticks and sprays, but these are distinct from them; the antiperspirants and deodorants market addresses odor and cleanliness.

Antiperspirants and Deodorants Market Revenue Analysis

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In the modern world, deodorants and antiperspirants are essential due of the increasing crowds in buses, trains, and other public spaces. Maintaining personal hygiene and controlling body odor are essential. They make the skin dry and sanitary by removing moisture from it.

As the use of sanitary goods rises, so do market trends for antiperspirants and deodorants. People are becoming more conscious of their skin and personal hygiene, as well as the unexpected shift in people's lifestyles that drives the industry. The value of the antiperspirant and deodorant market tends to rise as a result.



  • More attention on maintaining hygiene and improving odor

  • Products that promote sustainability have a significant impact.

  • More people are choosing to use natural goods.


  • High-cost product

  • Certain natural and organic goods' chemical components may also have an impact.


  • Increasing use of environmentally friendly goods

  • Avoids harming the skin in any way


  • Areas and locales where hygiene and personal care are less prevalent

  • Recently, people become more aware of skincare products.


Almost every industry in the world has suffered a setback in the last 18 months. This is due to various precautionary lockdowns and other restrictions imposed by governments around the world, which have caused huge delays in their manufacturing and supply-chain activities. The global antiperspirant and deodorant market is similar. Furthermore, consumer demand has reduced as people are now more focused on cutting non-essential expenses from their budgets as the outbreak has severely damaged the general economic condition of most people.

The aforementioned variables are predicted to have an impact on the global Antiperspirant and Deodorant market's revenue trajectory over the forecast period. As individual government authorities continue to ease these enforced lockdowns, the worldwide antiperspirant and deodorant market is projected to revive.


By Product Form: Roll-ons, sprays, sticks, and a variety of additional antiperspirants and deodorants are all segmented in the antiperspirants and deodorants market. The market's growth is predicted to be boosted by the segment stick, which also has the highest CAGR. Between 2022 and 2030, the spray sector will develop at the quickest rate, expanding the Antiperspirants and Deodorants Market.

By ingredient: Alcohol, antimicrobials, conditioners and moisturizers, perfumes, paraben and propellants, and others make up the market.

By function: Aerosol sprays, creams, roll-on, and gel make up the global antiperspirant and deodorant market.

By Distribution Channel: The market is divided into two categories: store-based and non-store-based. The store-based section is divided into supermarkets and hypermarkets, convenience stores, and others; the store-based segment has a higher growth rate due to many in-store brand production and many different kinds of brands available in the region. However, because the spread of the epidemic has forced individuals to stay at home and work from home, they choose to rely on the online store, which has been expanding in popularity in recent years. Antiperspirants and Deodorants Market share is heavily influenced by distribution channels.


By Foam type

  • Spray

  • Roll-On

  • Sticks and others

  • others

By ingredient type

  • Alcohol

  • Aluminum Salts

  • Antimicrobials

  • Fragrance

  • Skin Conditioners

  • Others

By Function type 

  • Aerosol Sprays

  • Creams Roll-on and

  • Gel

  • others

By distribution

  • Household

  • Online Retail

  • Pharmacy

  • Cosmetic Discounters

  • Department and Discount Stores

  • Others

Antiperspirants and Deodorants Market Segmentation Analysis

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 Asia Pacific, Europe, and North America make up the Antiperspirants and Deodorants Market. Canada, the United States of America, and Mexico make up the North American region once more. Germany, France, the United Kingdom, Italy, Spain, and other European countries make up the European region. Japan, India, China, New Zealand, Australia, and other Asian countries are divided into the Asia Pacific area South America, Africa, and the Middle East are likewise fragmented markets. Every region promotes market expansion based on usage; Asia Pacific is predicted to accelerate market growth due to a rise in the use of skincare products in that region. Furthermore, as the need for hygiene grows throughout all age groups, the market's growth rate tends to accelerate in different regions. The Antiperspirants and Deodorants Market is expected to develop due to the growing youth population and adoption of a new lifestyle.


  • North America
    • USA
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • The Netherlands
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • south Korea
    • China
    • India
    • Australia
    • Rest of Asia-Pacific
  • The Middle East & Africa
    • Israel
    • UAE
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America

Key Players:

The Key Players are Unilever Company, Procter & Gamble, L’Oreal Company, Avon Product Inc, Shiseido, CavinKare Pvt. Ltd, Henkel AG & Company KGaA, Beiersdorf AG, Godrej Consumer Products Ltd. and Other Players

Procter & Gamble-Company Financial Analysis

Company Landscape Analysis

Antiperspirants and Deodorants Market Report Scope:
Report Attributes Details
Market Size in 2023  US$ 29.83 Billion
Market Size by 2031  US$ 44.95 Billion
CAGR  CAGR of 5.31% From 2024 to 2031
Base Year  2023
Forecast Period  2024-2031
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By foam type (Spray , Roll-On, Sticks and others, others)
• By Ingredient Type (Alcohol, Aluminum Salts, Antimicrobials, Fragrance, Skin Conditioners)
• By Function Type (Aerosol Sprays, CreamsRoll-on , Gel, others)
• By Distribution (Household, Online Retail, Pharmacy, Cosmetic)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Unilever Company, Procter & Gamble, L’Oreal Company, Avon Product Inc, Shiseido, CavinKare Pvt. Ltd, Henkel AG & Company KGaA, Beiersdorf AG, Godrej Consumer Products Ltd.
KEY DRIVERS • More attention on maintaining hygiene and improving odor
• Products that promote sustainability have a significant impact.
• More people are choosing to use natural goods.
Restraints • High-cost product
• Certain natural and organic goods' chemical components may also have an impact.

Frequently Asked Questions

The antiperspirants and deodorants market be worth USD 43.55 billion by 2030.

The main drivers of the antiperspirant and deodorant market is growing concern for better odor and hygiene and consumers choose to utilize natural products.

Antiperspirants and Deodorants Market is divided into four segments and these segments are by Foam type, by ingredient type, by Function type, and by distribution.

The sub-segment of the Foam type of Antiperspirants and Deodorants Market are Spray, Roll-On, Sticks, and others

Manufacturer and service provider, research institutes, universities, private libraries, suppliers, and distributors.

Table of Contents


1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis


8. Antiperspirants and Deodorants Market Segmentation, by Foam type

8.1 Spray

8.2 Roll-On

8.3 Sticks and others

8.4 others

9. Antiperspirants and Deodorants Market, by ingredient type

9.1 Alcohol

9.2 Aluminum Salts

9.3 Antimicrobials

9.4 Fragrance

9.5 Skin Conditioners

9.6 Others

10. Antiperspirants and Deodorants Market Segmentation, By Function type

10.1 Aerosol Sprays

10.2 CreamsRoll-on

10.3 Gel

10.4 others

11. Antiperspirants and Deodorants Market Segmentation, By distribution

11.1 Household

11.2 Online Retail

11.3 Pharmacy

11.4 Cosmetic Discounters

11.5 Department and Discount Stores

11.6 Others

12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2  Canada

12.2.3  Mexico

12.3     Europe

12.3.1  Germany

12.3.2  UK

12.3.3  France

12.3.4  Italy

12.3.5  Spain

12.3.6  The Netherlands

12.3.7  Rest of Europe

12.4     Asia-Pacific

12.4.1  Japan

12.4.2  South Korea

12.4.3  China

12.4.4  India

12.4.5  Australia

12.4.6  Rest of Asia-Pacific

12.5     The Middle East & Africa

12.5.1  Israel

12.5.2  UAE

12.5.3  South Africa

12.5.4  Rest

12.6     Latin America

12.6.1  Brazil

12.6.2  Argentina

12.6.3  Rest of Latin America

13. Company Profiles

13.1Unilever Company

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2 Procter & Gamble

13.3 L’Oreal Company

13.4 Avon Product Inc

13.5 Shiseido, CavinKare Pvt. Ltd

13.6 Henkel AG & Company KGaA

13.7 Beiersdorf AG

13.8 Godrej Consumer Products Ltd.

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments

15. Conclusion

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Secondary Research

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Primary Research

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Data Bank Validation

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