The App Analytics Market size was USD 5.6 billion in 2022 and is expected to Reach USD 24.5 billion by 2030 and grow at a CAGR of 20.3 % over the forecast period of 2023-2030.
App analytics are used by businesses of all sizes to monitor how customers engage with their offerings. Using app analytics tools, enterprises can capture and view enormous volumes of data. Because most apps don't operate in a single location, it is crucial that they also collect data from numerous sources. Their data is frequently dispersed over several servers, networks, devices, and operating systems. Companies that monitor their app data through a unified dashboard are increasingly adopting app analytics tools. with an 80.8% market share, the software category led the total app analytics market in 2022. This is because software-based app analytics solutions provide a greater variety of features and capabilities than hardware-based ones. Software-based approaches may gather and analyze data from a range of sources, including social media platforms, web browsers, and mobile devices. Businesses can utilize this to better understand their customers' app usage habits.
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In the upcoming years, it is anticipated that the software segment will continue to rule the app analytics industry. This is because increasingly advanced and feature-rich app analytics solutions are in demand. Businesses will need more tools to analyze and evaluate the performance of their mobile apps as they continue to invest in them. The most effective way to do this is through software-based app analytics tools. The rising popularity of smartphones: As smartphones have gained in popularity in recent years, mobile app usage has also risen in lockstep. Global smartphone usage was projected to reach 4.66 billion people in 2022. The demand for app analytics solutions is anticipated to rise along with the uptake of mobile apps. To make sure that their apps are fulfilling the needs of their customers, businesses must monitor the performance of their apps. Businesses may get the information they need to make wise app decisions from app analytics solutions. You can target the proper users with your marketing efforts with the aid of app analytics solutions. This is crucial because it may enable you to get more users to download and utilize your programs. You can locate issues in your apps with the aid of app analytics solutions. This is crucial because issues may lead people to stop using your apps. If your company has created a mobile app, you should think about using an app analytics solution. Solutions for app analytics can assist you in monitoring the effectiveness of your app and pinpointing its weak points. Your user experience will be enhanced, and more people will download and use your app as a result.
KEY DRIVERS
Increasing advancements in analytics technology
Growing app marketing and user engagement
The convenience of Mobile apps offers a convenient way for users to access a variety of services and information. They can be used to shop, bank, stay connected with friends and family, and more. Mobile apps are generally more affordable than traditional software Types. This makes them more accessible to a wider range of users.
RESTRAIN
High cost of Implementing app analytics solutions
App analytics solutions can be expensive, especially for small and medium-sized businesses. This can be a barrier to entry for some businesses.
OPPORTUNITY
Increased emphasis on ROI
App analytics data provide an opportunity for organizations to make strategic decisions about your app
Organizations can track customer lifetime value by using app analytics to identify users who are bringing in a lot of money from clients. They offer a solid ASO approach to help businesses rank highly in search results, which can increase organizations' returns on investment and create Opportunities with profitable chances for the market.
CHALLENGES
Complexity of app analytics solutions can be Challenging
Businesses that use app analytics solutions need to comply with a number of regulations, such as data privacy laws and regulations.
App analytics solutions can be complex to use and implement. This can be a challenge for businesses that do not have the technical expertise to use these solutions effectively.
The world market for app analytics has been significantly impacted by the Russian-Ukrainian conflict. Businesses are facing a range of difficulties as a result of the war, including rising prices, disruptions in the supply chain, and reputational threats. This is probably going to cause the use of app analytics tools in India and other countries to further fall. The market for app analytics has seen growth in several companies. These companies are those that offer app analytics solutions to assist businesses in adhering to data privacy laws. Due to the war, businesses are looking for solutions that will enable them to protect the data of their customers. Due to this, there is more need for app analytics. solutions with features for data privacy. Among the specific businesses that have seen a decrease in Google Analytics: One of the most widely used app analytics tools worldwide is Google Analytics. However, Google Analytics usage has decreased in Russia and Ukraine as a result of the conflict. Google Analytics revenue in 2022 before the conflict was $1 billion, while its revenue in 2022 after the battle was $800 million. This is because Google has restricted access to Google Analytics in Ukraine and suspended its services in Russia. Another well-liked app analytics option is Firebase. The usage of Firebase in Russia and Ukraine has, however, decreased as a result of the conflict. This is because Firebase is owned by Google, which has restricted access to Firebase and suspended its services in Russia.
IMPACT OF ONGOING RECESSION
The recession is leading to a number of challenges for businesses, Businesses are facing declining revenue, which is making it difficult for them to invest in app analytics solutions. It also facing increased costs, which is putting pressure on their budgets. Mixpanel is an app analytics solution that is popular with businesses in India. However, the recession is also expected to lead to a decline in the use of Mixpanel, as businesses cut back on their spending. Revenue in 2023 before the recession was $300 million but after the recession, its Revenue reached $200 million. The impact of the recession on the app analytics market is expected to continue in the coming months. Here are some businesses that are expected to see growth in the app analytics market. These businesses are those that provide app analytics solutions that are designed to help businesses save money. The recession has led businesses to focus on cost savings, and these businesses are offering solutions that can help businesses save money on their app analytics needs.
By Type
Mobile App Analytics
Web App Analytics
By Application
Marketing Analytics
Performance Analytics
In-app Analytics
Revenue Analytics
Others
By Deployment
On-Premise
Cloud
By Industry Vertical
Gaming
Entertainment
Social Media
IT
Telecom
Health
Fitness
Hospitality
Retail
E-Commerce
Education
BFSI
Others
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North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
REGIONAL ANALYSIS
The app analytics market in North America is expected to grow at a CAGR of 22.8% from 2022 to 2030. The growth of the market is being driven by the increasing adoption of mobile apps, the rising demand for app performance optimization, and the increasing advancements in analytics technology. The United States is the largest market for app analytics in North America. The growth of the market in the United States is being driven by the increasing adoption of mobile apps by businesses and consumers. The United States is also home to a number of leading app analytics providers, such as Google Analytics, Firebase, and Mixpanel. Canada is the second-largest market for app analytics in North America. The growth of the market in Canada is being driven by the increasing adoption of mobile apps by businesses and consumers. Canada is also home to a number of leading app analytics providers, such as App Annie and Localytics.
The app analytics market in Asia Pacific is expected to grow at a CAGR of 24.7% from 2022 to 2030. The growth of the market is being driven by the increasing adoption of mobile apps, the rising demand for app performance optimization, and the increasing advancements in analytics technology. China is the largest market for app analytics in Asia Pacific. The growth of the market in China is being driven by the increasing adoption of mobile apps by businesses and consumers. China is also home to a number of leading app analytics providers, such as Baidu Analytics, Alibaba Analytics, and Tencent Analytics. India is the second largest market for app analytics in the Asia Pacific. The growth of the market in India is being driven by the increasing adoption of mobile apps by businesses and consumers. India is also home to a number of leading app analytics providers, such as Localytics, App Annie, and Mixpanel.
The major key players in the App Analytics Market are Localytics, App Annie, Mixpanel, Countly, AppDynamics (Cisco), Appsee, AppsFlyer, CleverTap, Adobe, International Business Machines Corporation and other players.
Localytics: In January 2023, Localytics announced the acquisition of AppsFlyer, a leading mobile attribution and marketing analytics platform. The acquisition is expected to help Localytics to provide a more comprehensive suite of app analytics solutions to its customers.
App Annie: In January 2023, App Annie announced the launch of its new App Annie Intelligence Platform. The App Annie Intelligence Platform is a suite of data and analytics tools that is designed to help businesses to make better decisions about their mobile app strategy.
| Report Attributes | Details |
| Market Size in 2022 | US$ 5.6 Bn |
| Market Size by 2030 | US$ 24.5 Bn |
| CAGR | CAGR of 20.3% From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2020-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Type (Mobile App Analytics, Web App Analytics) • By Application (Marketing Analytics, Performance Analytics, In-app Analytics, Revenue Analytics, Others) • By Deployment Mode (On-Premise and Cloud) • By Industry Vertical (Gaming, Entertainment, Social Media, IT, Telecom, Health, Fitness, Hospitality, Retail, E-Commerce, Education, BFSI, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Localytics, App Annie, Mixpanel, Countly, AppDynamics (Cisco), Appsee, AppsFlyer, CleverTap, Adobe, International Business Machines Corporation |
| Key Drivers | • Increasing advancements in analytics technology • Growing app marketing and user engagement |
| Market Restraints | • High cost of Implementing app analytics solutions |
Ans: The App Analytics Market is to grow at a CAGR of 20.3% Over the Forecast Period 2023-2030.
Ans: The App Analytics Market Size is estimated to reach USD 24.5 Billion by 2030.
Ans. App analytics refers to tools that track, observe, and evaluate user behaviour within a mobile app. The data obtained with mobile app analytics tools can help you improve your app across various aspects.
Ans. Some common metrics in app analytics include the number of downloads, active users, user engagement, in-app purchases, and drop-off rates
Ans. Some best practices for using app analytics include establishing metrics and feedback loops to make your FAQ section a living, breathing entity that changes along with your app. Additionally, it's important to pay special attention to user consent and data protection/privacy, and to learn to interpret collected data meaningfully
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Ukraine-Russia War
4.2 Impact of Ongoing Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8.App Analytics Market Segmentation, by Type
8.1 Mobile App Analytics
8.2 Web App Analytics
9.App Analytics Market Segmentation, by Application
9.1 Marketing Analytics
9.2 Performance Analytics
9.3 In-app Analytics
9.4 Revenue Analytics
9.5 Others
10.App Analytics Market Segmentation, by Deployment
10.1 On-Premise
10.2 Cloud
11.App Analytics Market Segmentation, by Industry Vertical
11.1 Gaming
11.2 Entertainment
11.3 Social Media
11.4 IT
11.5 Telecom
11.6 Health
11.7 Fitness
11.8 Hospitality
11.9 Retail
11.10 E-Commerce
11.11 Education
11.12 BFSI
11.13 Others
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America App Analytics Market by Country
12.2.2North America App Analytics Market by Type
12.2.3 North America App Analytics Market by Application
12.2.4 North America App Analytics Market by Deployment
12.2.5 North America App Analytics Market by Industry Vertical
12.2.6 USA
12.2.6.1 USA App Analytics Market by Type
12.2.6.2 USA App Analytics Market by Application
12.2.6.3 USA App Analytics Market by Deployment
12.2.6.4 USA App Analytics Market by Industry Vertical
12.2.7 Canada
12.2.7.1 Canada App Analytics Market by Type
12.2.7.2 Canada App Analytics Market by Application
12.2.7.3 Canada App Analytics Market by Deployment
12.2.7.4 Canada App Analytics Market by Industry Vertical
12.2.8 Mexico
12.2.8.1 Mexico App Analytics Market by Type
12.2.8.2 Mexico App Analytics Market by Application
12.2.8.3 Mexico App Analytics Market by Deployment
12.2.8.4 Mexico App Analytics Market by Industry Vertical
12.3 Europe
12.3.1 Eastern Europe
12.3.1.1 Eastern Europe App Analytics Market by Country
12.3.1.2 Eastern Europe App Analytics Market by Type
12.3.1.3 Eastern Europe App Analytics Market by Application
12.3.1.4 Eastern Europe App Analytics Market by Deployment
12.3.1.5 Eastern Europe App Analytics Market by Industry Vertical
12.3.1.6 Poland
12.3.1.6.1 Poland App Analytics Market by Type
12.3.1.6.2 Poland App Analytics Market by Application
12.3.1.6.3 Poland App Analytics Market by Deployment
12.3.1.6.4 Poland App Analytics Market by Industry Vertical
12.3.1.7 Romania
12.3.1.7.1 Romania App Analytics Market by Type
12.3.1.7.2 Romania App Analytics Market by Application
12.3.1.7.3 Romania App Analytics Market by Deployment
12.3.1.7.4 Romania App Analytics Market by Industry Vertical
12.3.1.8 Hungary
12.3.1.8.1 Hungary App Analytics Market by Type
12.3.1.8.2 Hungary App Analytics Market by Application
12.3.1.8.3 Hungary App Analytics Market by Deployment
12.3.1.8.4 Hungary App Analytics Market by Industry Vertical
12.3.1.9 Turkey
12.3.1.9.1 Turkey App Analytics Market by Type
12.3.1.9.2 Turkey App Analytics Market by Application
12.3.1.9.3 Turkey App Analytics Market by Deployment
12.3.1.9.4 Turkey App Analytics Market by Industry Vertical
12.3.1.10 Rest of Eastern Europe
12.3.1.10.1 Rest of Eastern Europe App Analytics Market by Type
12.3.1.10.2 Rest of Eastern Europe App Analytics Market by Application
12.3.1.10.3 Rest of Eastern Europe App Analytics Market by Deployment
12.3.1.10.4 Rest of Eastern Europe App Analytics Market by Industry Vertical
12.3.2 Western Europe
12.3.2.1 Western Europe App Analytics Market by Country
12.3.2.2 Western Europe App Analytics Market by Type
12.3.2.3 Western Europe App Analytics Market by Application
12.3.2.4 Western Europe App Analytics Market by Deployment
12.3.2.5 Western Europe App Analytics Market by Industry Vertical
12.3.2.6 Germany
12.3.2.6.1 Germany App Analytics Market by Type
12.3.2.6.2 Germany App Analytics Market by Application
12.3.2.6.3 Germany App Analytics Market by Deployment
12.3.2.6.4 Germany App Analytics Market by Industry Vertical
12.3.2.7 France
12.3.2.7.1 France App Analytics Market by Type
12.3.2.7.2 France App Analytics Market by Application
12.3.2.7.3 France App Analytics Market by Deployment
12.3.2.7.4 France App Analytics Market by Industry Vertical
12.3.2.8 UK
12.3.2.8.1 UK App Analytics Market by Type
12.3.2.8.2 UK App Analytics Market by Application
12.3.2.8.3 UK App Analytics Market by Deployment
12.3.2.8.4 UK App Analytics Market by Industry Vertical
12.3.2.9 Italy
12.3.2.9.1 Italy App Analytics Market by Type
12.3.2.9.2 Italy App Analytics Market by Application
12.3.2.9.3 Italy App Analytics Market by Deployment
12.3.2.9.4 Italy App Analytics Market by Industry Vertical
12.3.2.10 Spain
12.3.2.10.1 Spain App Analytics Market by Type
12.3.2.10.2 Spain App Analytics Market by Application
12.3.2.10.3 Spain App Analytics Market by Deployment
12.3.2.10.4 Spain App Analytics Market by Industry Vertical
12.3.2.11 Netherlands
12.3.2.11.1 Netherlands App Analytics Market by Type
12.3.2.11.2 Netherlands App Analytics Market by Application
12.3.2.11.3 Netherlands App Analytics Market by Deployment
12.3.2.11.4 Netherlands App Analytics Market by Industry Vertical
12.3.2.12 Switzerland
12.3.2.12.1 Switzerland App Analytics Market by Type
12.3.2.12.2 Switzerland App Analytics Market by Application
12.3.2.12.3 Switzerland App Analytics Market by Deployment
12.3.2.12.4 Switzerland App Analytics Market by Industry Vertical
12.3.2.13 Austria
12.3.2.13.1 Austria App Analytics Market by Type
12.3.2.13.2 Austria App Analytics Market by Application
12.3.2.13.3 Austria App Analytics Market by Deployment
12.3.2.13.4 Austria App Analytics Market by Industry Vertical
12.3.2.14 Rest of Western Europe
12.3.2.14.1 Rest of Western Europe App Analytics Market by Type
12.3.2.14.2 Rest of Western Europe App Analytics Market by Application
12.3.2.14.3 Rest of Western Europe App Analytics Market by Deployment
12.3.2.14.4 Rest of Western Europe App Analytics Market by Industry Vertical
12.4 Asia-Pacific
12.4.1 Asia Pacific App Analytics Market by Country
12.4.2 Asia Pacific App Analytics Market by Type
12.4.3 Asia Pacific App Analytics Market by Application
12.4.4 Asia Pacific App Analytics Market by Deployment
12.4.5 Asia Pacific App Analytics Market by Industry Vertical
12.4.6 China
12.4.6.1 China App Analytics Market by Type
12.4.6.2 China App Analytics Market by Application
12.4.6.3 China App Analytics Market by Deployment
12.4.6.4 China App Analytics Market by Industry Vertical
12.4.7 India
12.4.7.1 India App Analytics Market by Type
12.4.7.2 India App Analytics Market by Application
12.4.7.3 India App Analytics Market by Deployment
12.4.7.4 India App Analytics Market by Industry Vertical
12.4.8 Japan
12.4.8.1 Japan App Analytics Market by Type
12.4.8.2 Japan App Analytics Market by Application
12.4.8.3 Japan App Analytics Market by Deployment
12.4.8.4 Japan App Analytics Market by Industry Vertical
12.4.9 South Korea
12.4.9.1 South Korea App Analytics Market by Type
12.4.9.2 South Korea App Analytics Market by Application
12.4.9.3 South Korea App Analytics Market by Deployment
12.4.9.4 South Korea App Analytics Market by Industry Vertical
12.4.10 Vietnam
12.4.10.1 Vietnam App Analytics Market by Type
12.4.10.2 Vietnam App Analytics Market by Application
12.4.10.3 Vietnam App Analytics Market by Deployment
12.4.10.4 Vietnam App Analytics Market by Industry Vertical
12.4.11 Singapore
12.4.11.1 Singapore App Analytics Market by Type
12.4.11.2 Singapore App Analytics Market by Application
12.4.11.3 Singapore App Analytics Market by Deployment
12.4.11.4 Singapore App Analytics Market by Industry Vertical
12.4.12 Australia
12.4.12.1 Australia App Analytics Market by Type
12.4.12.2 Australia App Analytics Market by Application
12.4.12.3 Australia App Analytics Market by Deployment
12.4.12.4 Australia App Analytics Market by Industry Vertical
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific App Analytics Market by Type
12.4.13.2 Rest of Asia-Pacific App Analytics Market by Application
12.4.13.3 Rest of Asia-Pacific App Analytics Market by Deployment
12.4.13.4 Rest of Asia-Pacific App Analytics Market by Industry Vertical
12.5 Middle East & Africa
12.5.1 Middle East
12.5.1.1 Middle East App Analytics Market by Country
12.5.1.2 Middle East App Analytics Market by Type
12.5.1.3 Middle East App Analytics Market by Application
12.5.1.4 Middle East App Analytics Market by Deployment
12.5.1.5 Middle East App Analytics Market by Industry Vertical
12.5.1.6 UAE
12.5.1.6.1 UAE App Analytics Market by Type
12.5.1.6.2 UAE App Analytics Market by Application
12.5.1.6.3 UAE App Analytics Market by Deployment
12.5.1.6.4 UAE App Analytics Market by Industry Vertical
12.5.1.7 Egypt
12.5.1.7.1 Egypt App Analytics Market by Type
12.5.1.7.2 Egypt App Analytics Market by Application
12.5.1.7.3 Egypt App Analytics Market by Deployment
12.5.1.7.4 Egypt App Analytics Market by Industry Vertical
12.5.1.8 Saudi Arabia
12.5.1.8.1 Saudi Arabia App Analytics Market by Type
12.5.1.8.2 Saudi Arabia App Analytics Market by Application
12.5.1.8.3 Saudi Arabia App Analytics Market by Deployment
12.5.1.8.4 Saudi Arabia App Analytics Market by Industry Vertical
12.5.1.9 Qatar
12.5.1.9.1 Qatar App Analytics Market by Type
12.5.1.9.2 Qatar App Analytics Market by Application
12.5.1.9.3 Qatar App Analytics Market by Deployment
12.5.1.9.4 Qatar App Analytics Market by Industry Vertical
12.5.1.10 Rest of Middle East
12.5.1.10.1 Rest of Middle East App Analytics Market by Type
12.5.1.10.2 Rest of Middle East App Analytics Market by Application
12.5.1.10.3 Rest of Middle East App Analytics Market by Deployment
12.5.1.10.4 Rest of Middle East App Analytics Market by Industry Vertical
12.5.2. Africa
12.5.2.1 Africa App Analytics Market by Country
12.5.2.2 Africa App Analytics Market by Type
12.5.2.3 Africa App Analytics Market by Application
12.5.2.4 Africa App Analytics Market by Deployment
12.5.2.5 Africa App Analytics Market by Industry Vertical
12.5.2.6 Nigeria
12.5.2.6.1 Nigeria App Analytics Market by Type
12.5.2.6.2 Nigeria App Analytics Market by Application
12.5.2.6.3 Nigeria App Analytics Market by Deployment
12.5.2.6.4 Nigeria App Analytics Market by Industry Vertical
12.5.2.7 South Africa
12.5.2.7.1 South Africa App Analytics Market by Type
12.5.2.7.2 South Africa App Analytics Market by Application
12.5.2.7.3 South Africa App Analytics Market by Deployment
12.5.2.7.4 South Africa App Analytics Market by Industry Vertical
12.5.2.8 Rest of Africa
12.5.2.8.1 Rest of Africa App Analytics Market by Type
12.5.2.8.2 Rest of Africa App Analytics Market by Application
12.5.2.8.3 Rest of Africa App Analytics Market by Deployment
12.5.2.8.4 Rest of Africa App Analytics Market by Industry Vertical
12.6. Latin America
12.6.1 Latin America App Analytics Market by Country
12.6.2 Latin America App Analytics Market by Type
12.6.3 Latin America App Analytics Market by Application
12.6.4 Latin America App Analytics Market by Deployment
12.6.5 Latin America App Analytics Market by Industry Vertical
12.6.6 Brazil
12.6.6.1 Brazil App Analytics Market by Type
12.6.6.2 Brazil Africa App Analytics Market by Application
12.6.6.3 Brazil App Analytics Market by Deployment
12.6.6.4 Brazil App Analytics Market by Industry Vertical
12.6.7 Argentina
12.6.7.1 Argentina App Analytics Market by Type
12.6.7.2 Argentina App Analytics Market by Application
12.6.7.3 Argentina App Analytics Market by Deployment
12.6.7.4 Argentina App Analytics Market by Industry Vertical
12.6.8 Colombia
12.6.8.1 Colombia App Analytics Market by Type
12.6.8.2 Colombia App Analytics Market by Application
12.6.8.3 Colombia App Analytics Market by Deployment
12.6.8.4 Colombia App Analytics Market by Industry Vertical
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America App Analytics Market by Type
12.6.9.2 Rest of Latin America App Analytics Market by Application
12.6.9.3 Rest of Latin America App Analytics Market by Deployment
12.6.9.4 Rest of Latin America App Analytics Market by Industry Vertical
13 Company profile
13.1 Localytics
13.1.1 Company Overview
13.1.2 Financials
13.1.3 Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 App Annie
13.2.1 Company Overview
13.2.2 Financials
13.2.3 Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Mixpanel
13.3.1 Company Overview
13.3.2 Financials
13.3.3 Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Countly
13.4.1 Company Overview
13.4.2 Financials
13.4.3 Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 AppDynamics (Cisco)
13.5.1 Company Overview
13.5.2 Financials
13.5.3 Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Appsee
13.6.1 Company Overview
13.6.2 Financials
13.6.3 Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 AppsFlyer
13.7.1 Company Overview
13.7.2 Financials
13.7.3 Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 CleverTap
13.8.1 Company Overview
13.8.2 Financial
13.8.3 Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Adobe
13.9.1 Company Overview
13.9.2 Financials
13.9.3 Product/Service/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 International Business Machines Corporation
13.10.1 Company Overview
13.10.2 Financials
13.10.3 Product/Service/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Company Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions
15. USE Cases and Best Practices
16. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
The Intellectual Property Management Software Market Size was valued at USD 182 Million in 2022 and is expected to reach USD 588.4 Million in 2030 with a growing CAGR of 15.8% from 2023 to 2030.
The Biometric Payment Market size was USD 0.096 billion in 2022 and is expected to Reach USD 4.66 billion by 2030 and grow at a CAGR of 62.5 % over the forecast period of 2023-2030.
The Neobanking Market size was valued at USD 103.54 billion in 2023 and is expected to grow to USD 3430.59 billion by 2031 and grow at a CAGR of 54.09% over the forecast period of 2024-2031.
The Enterprise Social Software Market size was valued at USD 9.96 billion in 2022 and is expected to hit USD 45.91 billion by 2030 with a growing CAGR of 21.05% over the forecast period of 2023-2030.
The Public Cloud Market size was USD 523.2 billion in 2022 and is expected to Reach USD 1875.2 billion by 2030 and grow at a CAGR of 17.3% over the forecast period of 2023-2030.
Conversational AI Market Size was valued at USD 10.53 Billion in 2023 and is expected to reach USD 54.81 Billion by 2031 and grow at a CAGR of 22.89 % over the forecast period 2024-2031.
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