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The App Analytics Market size was USD 6.20 billion in 2023 and is expected to Reach USD 32.96 billion by 2032 and grow at a CAGR of 20.4% over the forecast period of 2024-2032.
The app analytics market is a dynamic landscape driven by the exponential growth of mobile applications across various industries. It encompasses tools and services outlined to track, measure, and analyze client behavior, performance, and engagement within mobile apps. As businesses depend on mobile apps to engage with customers and drive revenue, the demand for robust analytics solutions has surged. The market scope expands over assorted divisions, including e-commerce, gaming, social media, healthcare, and more. With mobile app utilization proceeding to rise globally, businesses of all sizes are recognizing the significance of app analytics in understanding client behavior, identifying trends, and maximizing the ROI of their mobile investments. The app analytics market is anticipated to witness sustained growth, fueled by the increasing adoption of mobile technology and the relentless pursuit of optimizing app performance and user experience.
MARKET DYNAMICS
KEY DRIVERS
Growing Mobile App Usage, the increasing popularity of smartphones and tablets has led to a surge in mobile app usage. Businesses across industries are leveraging apps to reach customers, necessitating app analytics for optimization.
Demand for App Performance Optimization to improve user satisfaction and retention, businesses require app analytics to monitor performance metrics like crashes, loading speeds, and identify areas for improvement.
RESTRAIN
Collecting, storing, and analyzing user data raises concerns about data security and privacy. Stringent regulations and user awareness can hinder market growth.
The collection, storage, and analysis of user data within the app analytics market raise significant concerns regarding data security and privacy. With increasing awareness among users about the importance of safeguarding their personal information, coupled with stringent data protection regulations such as GDPR and CCPA, businesses face mounting pressure to ensure compliance and earn user trust. Failure to adequately address these concerns can result in reputational damage, legal repercussions, and loss of customer confidence. Moreover, heightened awareness and regulatory scrutiny may pose challenges for market growth, as businesses navigate the complexities of balancing data-driven with ethical data practices. However, proactive measures such as implementing robust encryption, anonymization techniques, and transparent data policies can help mitigate these concerns, fostering a climate of trust and enabling sustainable growth within the app analytics market.
OPPORTUNITY
The increasing smartphone penetration in developing economies presents a significant growth opportunity for app analytics solutions.
Combining app analytics with marketing automation platforms can create a more holistic view of user journeys and improve marketing effectiveness.
Advanced analytics with AI and ML can provide deeper user insights and unlock new growth opportunities.
CHALLENGES
The app analytics market is becoming increasingly competitive, with new players emerging regularly. Standing out with unique features and competitive pricing is crucial.
Data Fragmentation With diverse app analytics solutions, data fragmentation can be a challenge. Integrating data from various sources is essential for a comprehensive view.
IMPACT OF RUSSIAN-UKRAINE WAR
The ongoing Russian-Ukraine conflict has had a significant impact on the global market for app analytics. Businesses worldwide are grappling with various challenges stemming from the conflict, including price hikes, supply chain disruptions, and threats to their reputation. Consequently, there's a likelihood of decreased utilization of app analytics tools in regions like India and others. However, despite these challenges, the market for app analytics has witnessed growth, particularly among companies offering solutions to help businesses comply with data privacy regulations. Given the heightened concerns over data security due to the conflict, businesses are actively seeking analytics solutions that prioritize customer data protection. This increased focus on data privacy is driving the demand for app analytics solutions equipped with advanced features tailored to safeguard sensitive information.
IMPACT OF ECONOMIC SLOWDOWN
During an economic slowdown, businesses often face budget constraints and prioritize cost-saving measures. This impacts the app analytics market as companies reduce spending on analytics tools and services. Demand for advanced analytics solutions may decline, leading to slower market growth. App analytics providers may experience decreased revenue due to reduced subscription renewals and new sales. However, the economic downturn also creates opportunities for cost-effective analytics solutions. Businesses seek tools that provide essential insights at a lower cost, leading to increased demand for budget-friendly options. Overall, while the economic slowdown poses challenges for the app analytics market, it also encourages innovation in affordable solutions tailored to the needs of financially constrained businesses.
KEY MARKET SEGMENTS
By Offering
Software
Android
iOS
Windows
Services
By Type
Mobile Apps
Web Apps
In 2023, The web apps segment is anticipated to experience the most substantial compound annual growth rate (CAGR) throughout the forecast period. Web applications provide a versatile and easily accessible means of delivering services and features to users across diverse devices and platforms. They are well-suited for content-driven applications, service-oriented functionalities, and situations where frequent updates or compatibility across platforms are vital. Web analytics aids businesses in assessing the efficacy of marketing initiatives, gauging user involvement, and pinpointing areas for enhancement. This data is invaluable for optimizing eCommerce endeavors, enabling businesses to monitor user pathways, identify points of abandonment, and refine the purchasing process.
By Application
Advertising and Marketing Analytics
App performance and Operations management
Conversion tracking
User Analytics
Revenue management
Other Applications
By Vertical
BFSI
Retail and E-commerce
Telecom & IT
Healthcare and Life Sciences
Media & Entertainment
Transportations, and Logistics
Gaming
Others
In 2023, The Banking, Financial Services, and Insurance (BFSI) sector holds the largest market share by vertical. App analytics within the BFSI domain involves employing tailored analytics solutions to meet the distinctive demands of the financial industry. This encompasses monitoring and analyzing user engagement, behavior, and transactions across various financial applications such as mobile banking, investment, and insurance. Such analytics offer valuable insights into customer interactions, journey paths, and app performance metrics, empowering financial institutions to refine their mobile app experiences and enhance customer satisfaction.
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REGIONAL ANALYSIS
North America dominates the app analytics market due to increasing deeper smartphone penetration, rising number of mobile and web apps, increase in the usage of smartphones and mobile application, increased penetration of smartphones, and growing number of mobile and web applications in this region.
In 2023, the Asia-Pacific region emerged as the second-largest market for App Analytics. Nonetheless, by the end of the forecast period, it is projected to exhibit the most rapid growth rate. Within this region, countries like Vietnam, China, Malaysia, India, and Indonesia are forecasted to fuel the demand for App Analytics.
Europe is the expected region in terms of growth in the app analytics market due to the increasing adoption of analytics by various players operating in this region.
Region Coverage:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
KEY PLAYERS
The major key players in the App Analytics Market are Localytics, App Annie, Mixpanel, Countly, AppDynamics (Cisco), Appsee, AppsFlyer, CleverTap, Adobe, International Business Machines Corporation, and other players.
RECENT DEVELOPMENTS
In June 2023: Cisco completed the acquisition of Smart Look, a company specializing in user behavior analytics solutions. The acquisition was intended to bolster Cisco's capabilities in the application performance monitoring sector, specifically for Cisco AppDynamics and Cisco Full Stack Observability.
In April 2023: Amplitude introduced new features geared towards improving team collaboration, enhancing insights into user conversion, and monitoring the effectiveness of marketing campaigns. These features encompassed Space edit access, revamped funnel charts, and Campaign Reporting.
| Report Attributes | Details |
| Market Size in 2023 | US$ 6.20 Bn |
| Market Size by 2032 | US$ 32.96 Bn |
| CAGR | CAGR of 20.4% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Type (Mobile App Analytics, Web App Analytics) • By Application (Marketing Analytics, Performance Analytics, In-app Analytics, Revenue Analytics, Others) • By Deployment Mode (On-Premise and Cloud) • By Industry Vertical (Gaming, Entertainment, Social Media, IT, Telecom, Health, Fitness, Hospitality, Retail, E-Commerce, Education, BFSI, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Localytics, App Annie, Mixpanel, Countly, AppDynamics (Cisco), Appsee, AppsFlyer, CleverTap, Adobe, International Business Machines Corporation |
| Key Drivers |
• Growing Mobile App Usage, the increasing popularity of smartphones and tablets has led to a surge in mobile app usage. Businesses across industries are leveraging apps to reach customers, necessitating app analytics for optimization. • Demand for App Performance Optimization to improve user satisfaction and retention, businesses require app analytics to monitor performance metrics like crashes, and loading speeds, and identify areas for improvement. |
| Market Restraints |
• Collecting, storing, and analyzing user data raises concerns about data security and privacy. Stringent regulations and user awareness can hinder market growth. |
North America is expected to hold the largest market share during the forecast period.
The Web Apps segment is leading in the market revenue share in 2023.
The Europe region is anticipated to record the Fastest Growing in the App Analytics Market.
App Analytics Market size was USD 6.20 billion in 2023 and is expected to Reach USD 32.96 billion by 2032.
The App Analytics Market is expected to grow at a CAGR of 20.4%.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India
6. Value Chain Analysis
7. Porter’s 5 Forces Model
8. Pest Analysis
9. App Analytics Market Segmentation, By Offering
9.1 Introduction
9.2 Trend Analysis
9.3 Software
9.3.1Android
9.3.2 iOS
9.3.3 Windows
9.4 Services
10. App Analytics Market Segmentation, By Type
10.1 Introduction
10.2 Trend Analysis
10.3 Mobile Apps
10.4 Web Apps
11. App Analytics Market Segmentation, By Application
11.1 Introduction
11.2 Trend Analysis
11.3 Advertising and Marketing Analytics
11.4 App performance and Operations management
11.5 Conversion tracking
11.6 User Analytics
11.7 Revenue management
11.8 Other Applications
12. App Analytics Market Segmentation, By Vertical
12.1 Introduction
12.2 Trend Analysis
12.3 BFSI
12.4 Retail and E-commerce
12.5 Telecom & IT
12.6 Healthcare and Life Sciences
12.7 Media & Entertainment
12.8 Transportations, and Logistics
12.9 Gaming
12.10 Others
13. Regional Analysis
13.1 Introduction
13.2 North America
13.2.1 Trend Analysis
13.2.2 North America App Analytics Market by Country
13.2.3 North America App Analytics Market Segmentation, By Offering
13.2.4 North America App Analytics Market Segmentation, By Type
13.2.5 North America App Analytics Market Segmentation, By Application
13.2.6 North America App Analytics Market Segmentation, By Vertical
13.2.7 USA
13.2.7.1 USA App Analytics Market Segmentation, By Offering
13.2.7.2 USA App Analytics Market Segmentation, By Type
13.2.7.3 USA App Analytics Market Segmentation, By Application
13.2.7.4 USA App Analytics Market Segmentation, By Vertical
13.2.8 Canada
13.2.8.1 Canada App Analytics Market Segmentation, By Offering
13.2.8.2 Canada App Analytics Market Segmentation, By Type
13.2.8.3 Canada App Analytics Market Segmentation, By Application
13.2.8.4 Canada App Analytics Market Segmentation, By Vertical
13.2.9 Mexico
13.2.9.1 Mexico App Analytics Market Segmentation, By Offering
13.2.9.2 Mexico App Analytics Market Segmentation, By Type
13.2.9.3 Mexico App Analytics Market Segmentation, By Application
13.2.9.4 Mexico App Analytics Market Segmentation, By Vertical
13.3 Europe
13.3.1 Trend Analysis
13.3.2 Eastern Europe
13.3.2.1 Eastern Europe App Analytics Market by Country
13.3.2.2 Eastern Europe App Analytics Market Segmentation, By Offering
13.3.2.3 Eastern Europe App Analytics Market Segmentation, By Type
13.3.2.4 Eastern Europe App Analytics Market Segmentation, By Application
13.3.2.5 Eastern Europe App Analytics Market Segmentation, By Vertical
13.3.2.6 Poland
13.3.2.6.1 Poland App Analytics Market Segmentation, By Offering
13.3.2.6.2 Poland App Analytics Market Segmentation, By Type
13.3.2.6.3 Poland App Analytics Market Segmentation, By Application
13.3.2.6.4 Poland App Analytics Market Segmentation, By Vertical
13.3.2.7 Romania
13.3.2.7.1 Romania App Analytics Market Segmentation, By Offering
13.3.2.7.2 Romania App Analytics Market Segmentation, By Type
13.3.2.7.3 Romania App Analytics Market Segmentation, By Application
13.3.2.7.4 Romania App Analytics Market Segmentation, By Vertical
13.3.2.8 Hungary
13.3.2.8.1 Hungary App Analytics Market Segmentation, By Offering
13.3.2.8.2 Hungary App Analytics Market Segmentation, By Type
13.3.2.8.3 Hungary App Analytics Market Segmentation, By Application
13.3.2.8.4 Hungary App Analytics Market Segmentation, By Vertical
13.3.2.9 Turkey
13.3.2.9.1 Turkey App Analytics Market Segmentation, By Offering
13.3.2.9.2 Turkey App Analytics Market Segmentation, By Type
13.3.2.9.3 Turkey App Analytics Market Segmentation, By Application
13.3.2.9.4 Turkey App Analytics Market Segmentation, By Vertical
13.3.2.10 Rest of Eastern Europe
13.3.2.10.1 Rest of Eastern Europe App Analytics Market Segmentation, By Offering
13.3.2.10.2 Rest of Eastern Europe App Analytics Market Segmentation, By Type
13.3.2.10.3 Rest of Eastern Europe App Analytics Market Segmentation, By Application
13.3.2.10.4 Rest of Eastern Europe App Analytics Market Segmentation, By Vertical
13.3.3 Western Europe
13.3.3.1 Western Europe App Analytics Market by Country
13.3.3.2 Western Europe App Analytics Market Segmentation, By Offering
13.3.3.3 Western Europe App Analytics Market Segmentation, By Type
13.3.3.4 Western Europe App Analytics Market Segmentation, By Application
13.3.3.5 Western Europe App Analytics Market Segmentation, By Vertical
13.3.3.6 Germany
13.3.3.6.1 Germany App Analytics Market Segmentation, By Offering
13.3.3.6.2 Germany App Analytics Market Segmentation, By Type
13.3.3.6.3 Germany App Analytics Market Segmentation, By Application
13.3.3.6.4 Germany App Analytics Market Segmentation, By Vertical
13.3.3.7 France
13.3.3.7.1 France App Analytics Market Segmentation, By Offering
13.3.3.7.2 France App Analytics Market Segmentation, By Type
13.3.3.7.3 France App Analytics Market Segmentation, By Application
13.3.3.7.4 France App Analytics Market Segmentation, By Vertical
13.3.3.8 UK
13.3.3.8.1 UK App Analytics Market Segmentation, By Offering
13.3.3.8.2 UK App Analytics Market Segmentation, By Type
13.3.3.8.3 UK App Analytics Market Segmentation, By Application
13.3.3.8.4 UK App Analytics Market Segmentation, By Vertical
13.3.3.9 Italy
13.3.3.9.1 Italy App Analytics Market Segmentation, By Offering
13.3.3.9.2 Italy App Analytics Market Segmentation, By Type
13.3.3.9.3 Italy App Analytics Market Segmentation, By Application
13.3.3.9.4 Italy App Analytics Market Segmentation, By Vertical
13.3.3.10 Spain
13.3.3.10.1 Spain App Analytics Market Segmentation, By Offering
13.3.3.10.2 Spain App Analytics Market Segmentation, By Type
13.3.3.10.3 Spain App Analytics Market Segmentation, By Application
13.3.3.10.4 Spain App Analytics Market Segmentation, By Vertical
13.3.3.11 Netherlands
13.3.3.11.1 Netherlands App Analytics Market Segmentation, By Offering
13.3.3.11.2 Netherlands App Analytics Market Segmentation, By Type
13.3.3.11.3 Netherlands App Analytics Market Segmentation, By Application
13.3.3.11.4 Netherlands App Analytics Market Segmentation, By Vertical
13.3.3.12 Switzerland
13.3.3.12.1 Switzerland App Analytics Market Segmentation, By Offering
13.3.3.12.2 Switzerland App Analytics Market Segmentation, By Type
13.3.3.12.3 Switzerland App Analytics Market Segmentation, By Application
13.3.3.12.4 Switzerland App Analytics Market Segmentation, By Vertical
13.3.3.13 Austria
13.3.3.13.1 Austria App Analytics Market Segmentation, By Offering
13.3.3.13.2 Austria App Analytics Market Segmentation, By Type
13.3.3.13.3 Austria App Analytics Market Segmentation, By Application
13.3.3.13.4 Austria App Analytics Market Segmentation, By Vertical
13.3.3.14 Rest of Western Europe
13.3.3.14.1 Rest of Western Europe App Analytics Market Segmentation, By Offering
13.3.3.14.2 Rest of Western Europe App Analytics Market Segmentation, By Type
13.3.3.14.3 Rest of Western Europe App Analytics Market Segmentation, By Application
13.3.3.14.4 Rest of Western Europe App Analytics Market Segmentation, By Vertical
13.4 Asia-Pacific
13.4.1 Trend Analysis
13.4.2 Asia-Pacific App Analytics Market by Country
13.4.3 Asia-Pacific App Analytics Market Segmentation, By Offering
13.4.4 Asia-Pacific App Analytics Market Segmentation, By Type
13.4.5 Asia-Pacific App Analytics Market Segmentation, By Application
13.4.6 Asia-Pacific App Analytics Market Segmentation, By Vertical
13.4.7 China
13.4.7.1 China App Analytics Market Segmentation, By Offering
13.4.7.2 China App Analytics Market Segmentation, By Type
13.4.7.3 China App Analytics Market Segmentation, By Application
13.4.7.4 China App Analytics Market Segmentation, By Vertical
13.4.8 India
13.4.8.1 India App Analytics Market Segmentation, By Offering
13.4.8.2 India App Analytics Market Segmentation, By Type
13.4.8.3 India App Analytics Market Segmentation, By Application
13.4.8.4 India App Analytics Market Segmentation, By Vertical
13.4.9 Japan
13.4.9.1 Japan App Analytics Market Segmentation, By Offering
13.4.9.2 Japan App Analytics Market Segmentation, By Type
13.4.9.3 Japan App Analytics Market Segmentation, By Application
13.4.9.4 Japan App Analytics Market Segmentation, By Vertical
13.4.10 South Korea
13.4.10.1 South Korea App Analytics Market Segmentation, By Offering
13.4.10.2 South Korea App Analytics Market Segmentation, By Type
13.4.10.3 South Korea App Analytics Market Segmentation, By Application
13.4.10.4 South Korea App Analytics Market Segmentation, By Vertical
13.4.11 Vietnam
13.4.11.1 Vietnam App Analytics Market Segmentation, By Offering
13.4.11.2 Vietnam App Analytics Market Segmentation, By Type
13.4.11.3 Vietnam App Analytics Market Segmentation, By Application
13.4.11.4 Vietnam App Analytics Market Segmentation, By Vertical
13.4.12 Singapore
13.4.12.1 Singapore App Analytics Market Segmentation, By Offering
13.4.12.2 Singapore App Analytics Market Segmentation, By Type
13.4.12.3 Singapore App Analytics Market Segmentation, By Application
13.4.12.4 Singapore App Analytics Market Segmentation, By Vertical
13.4.13 Australia
13.4.13.1 Australia App Analytics Market Segmentation, By Offering
13.4.13.2 Australia App Analytics Market Segmentation, By Type
13.4.13.3 Australia App Analytics Market Segmentation, By Application
13.4.13.4 Australia App Analytics Market Segmentation, By Vertical
13.4.14 Rest of Asia-Pacific
13.4.14.1 Rest of Asia-Pacific App Analytics Market Segmentation, By Offering
13.4.14.2 Rest of Asia-Pacific App Analytics Market Segmentation, By Type
13.4.14.3 Rest of Asia-Pacific App Analytics Market Segmentation, By Application
13.4.14.4 Rest of Asia-Pacific App Analytics Market Segmentation, By Vertical
13.5 Middle East & Africa
13.5.1 Trend Analysis
13.5.2 Middle East
13.5.2.1 Middle East App Analytics Market by Country
13.5.2.2 Middle East App Analytics Market Segmentation, By Offering
13.5.2.3 Middle East App Analytics Market Segmentation, By Type
13.5.2.4 Middle East App Analytics Market Segmentation, By Application
13.5.2.5 Middle East App Analytics Market Segmentation, By Vertical
13.5.2.6 UAE
13.5.2.6.1 UAE App Analytics Market Segmentation, By Offering
13.5.2.6.2 UAE App Analytics Market Segmentation, By Type
13.5.2.6.3 UAE App Analytics Market Segmentation, By Application
13.5.2.6.4 UAE App Analytics Market Segmentation, By Vertical
13.5.2.7 Egypt
13.5.2.7.1 Egypt App Analytics Market Segmentation, By Offering
13.5.2.7.2 Egypt App Analytics Market Segmentation, By Type
13.5.2.7.3 Egypt App Analytics Market Segmentation, By Application
13.5.2.7.4 Egypt App Analytics Market Segmentation, By Vertical
13.5.2.8 Saudi Arabia
13.5.2.8.1 Saudi Arabia App Analytics Market Segmentation, By Offering
13.5.2.8.2 Saudi Arabia App Analytics Market Segmentation, By Type
13.5.2.8.3 Saudi Arabia App Analytics Market Segmentation, By Application
13.5.2.8.4 Saudi Arabia App Analytics Market Segmentation, By Vertical
13.5.2.9 Qatar
13.5.2.9.1 Qatar App Analytics Market Segmentation, By Offering
13.5.2.9.2 Qatar App Analytics Market Segmentation, By Type
13.5.2.9.3 Qatar App Analytics Market Segmentation, By Application
13.5.2.9.4 Qatar App Analytics Market Segmentation, By Vertical
13.5.2.10 Rest of Middle East
13.5.2.10.1 Rest of Middle East App Analytics Market Segmentation, By Offering
13.5.2.10.2 Rest of Middle East App Analytics Market Segmentation, By Type
13.5.2.10.3 Rest of Middle East App Analytics Market Segmentation, By Application
13.5.2.10.4 Rest of Middle East App Analytics Market Segmentation, By Vertical
13.5.3 Africa
13.5.3.1 Africa App Analytics Market by Country
13.5.3.2 Africa App Analytics Market Segmentation, By Offering
13.5.3.3 Africa App Analytics Market Segmentation, By Type
13.5.3.4 Africa App Analytics Market Segmentation, By Application
13.5.3.5 Africa App Analytics Market Segmentation, By Vertical
13.5.3.6 Nigeria
13.5.3.6.1 Nigeria App Analytics Market Segmentation, By Offering
13.5.3.6.2 Nigeria App Analytics Market Segmentation, By Type
13.5.3.6.3 Nigeria App Analytics Market Segmentation, By Application
13.5.3.6.4 Nigeria App Analytics Market Segmentation, By Vertical
13.5.3.7 South Africa
13.5.3.7.1 South Africa App Analytics Market Segmentation, By Offering
13.5.3.7.2 South Africa App Analytics Market Segmentation, By Type
13.5.3.7.3 South Africa App Analytics Market Segmentation, By Application
13.5.3.7.4 South Africa App Analytics Market Segmentation, By Vertical
13.5.3.8 Rest of Africa
13.5.3.8.1 Rest of Africa App Analytics Market Segmentation, By Offering
13.5.3.8.2 Rest of Africa App Analytics Market Segmentation, By Type
13.5.3.8.3 Rest of Africa App Analytics Market Segmentation, By Application
13.5.3.8.4 Rest of Africa App Analytics Market Segmentation, By Vertical
13.6 Latin America
13.6.1 Trend Analysis
13.6.2 Latin America App Analytics Market by Country
13.6.3 Latin America App Analytics Market Segmentation, By Offering
13.6.4 Latin America App Analytics Market Segmentation, By Type
13.6.5 Latin America App Analytics Market Segmentation, By Application
13.6.6 Latin America App Analytics Market Segmentation, By Vertical
13.6.7 Brazil
13.6.7.1 Brazil App Analytics Market Segmentation, By Offering
13.6.7.2 Brazil App Analytics Market Segmentation, By Type
13.6.7.3 Brazil App Analytics Market Segmentation, By Application
13.6.7.4 Brazil App Analytics Market Segmentation, By Vertical
13.6.8 Argentina
13.6.8.1 Argentina App Analytics Market Segmentation, By Offering
13.6.8.2 Argentina App Analytics Market Segmentation, By Type
13.6.8.3 Argentina App Analytics Market Segmentation, By Application
13.6.8.4 Argentina App Analytics Market Segmentation, By Vertical
13.6.9 Colombia
13.6.9.1 Colombia App Analytics Market Segmentation, By Offering
13.6.9.2 Colombia App Analytics Market Segmentation, By Type
13.6.9.3 Colombia App Analytics Market Segmentation, By Application
13.6.9.4 Colombia App Analytics Market Segmentation, By Vertical
13.6.10 Rest of Latin America
13.6.10.1 Rest of Latin America App Analytics Market Segmentation, By Offering
13.6.10.2 Rest of Latin America App Analytics Market Segmentation, By Type
13.6.10.3 Rest of Latin America App Analytics Market Segmentation, By Application
13.6.10.4 Rest of Latin America App Analytics Market Segmentation, By Vertical
14. Company Profiles
14.1 Localytics
14.1.1 Company Overview
14.1.2 Financial
14.1.3 Products/ Services Offered
14.1.4 SWOT Analysis
14.1.5 The SNS View
14.2 App Annie
14.2.1 Company Overview
14.2.2 Financial
14.2.3 Products/ Services Offered
14.2.4 SWOT Analysis
14.2.5 The SNS View
14.3 Mixpanel
14.3.1 Company Overview
14.3.2 Financial
14.3.3 Products/ Services Offered
14.3.4 SWOT Analysis
14.3.5 The SNS View
14.4 Countly
14.4.1 Company Overview
14.4.2 Financial
14.4.3 Products/ Services Offered
14.4.4 SWOT Analysis
14.4.5 The SNS View
14.5 AppDynamics (Cisco)
14.5.1 Company Overview
14.5.2 Financial
14.5.3 Products/ Services Offered
14.5.4 SWOT Analysis
14.5.5 The SNS View
14.6 Appsee
14.6.1 Company Overview
14.6.2 Financial
14.6.3 Products/ Services Offered
14.6.4 SWOT Analysis
14.6.5 The SNS View
14.7 AppsFlyer
14.7.1 Company Overview
14.7.2 Financial
14.7.3 Products/ Services Offered
14.7.4 SWOT Analysis
14.7.5 The SNS View
14.8 CleverTap
14.8.1 Company Overview
14.8.2 Financial
14.8.3 Products/ Services Offered
14.8.4 SWOT Analysis
14.8.5 The SNS View
14.9 Adobe
14.9.1 Company Overview
14.9.2 Financial
14.9.3 Products/ Services Offered
14.9.4 SWOT Analysis
14.9.5 The SNS View
14.10 International Business Machines Corporation
14.10.1 Company Overview
14.10.2 Financial
14.10.3 Products/ Services Offered
14.10.4 SWOT Analysis
14.10.5 The SNS View
15. Competitive Landscape
15.1 Competitive Benchmarking
15.2 Market Share Analysis
15.3 Recent Developments
15.3.1 Industry News
15.3.2 Company News
15.3.3 Mergers & Acquisitions
16. Use Case and Best Practices
17. Conclusion
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When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
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