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Breakfast Cereal Market

Breakfast Cereal Market Size, Share and Segmentation by Nature (Conventional and Organic), by Product Type (Ready-to-eat and Hot Cereals), by Distribution Channel (Supermarket/Hypermarket, Specialty Store, Online Store, and Others), by Regions and Global Market Forecast 2023-2030

Report Id: SNS/F&B/1548 | June 2022 | Region: Global | 130 Pages

Report Scope & Overview:

Breakfast Cereal Market Size was valued at USD 26.01 billion in 2022 and is expected to reach USD 36.94 billion by 2030, and grow at a CAGR of 4.48% over the forecast period 2023-2030.

Breakfast cereals, frequently known as cereals, are grains, for example, quinoa, cornflakes, and oats. Breakfast oats are an immense and dynamic food industry region, all together in the UK, North America, and Australia. Two sorts of breakfast oats accessible in the market are recognized in light of their planning before their utilization, including hot cereals and prepared to-eat cereals. Cold grains or prepared to-eat oats are viewed as the helpful choice and are polished off straightforwardly subsequent to blending in with yogurt, milk, or natural product.

Breakfast Cereal Market Revenue Graph

Then again, hot breakfast cereals, are initially produced using wheat and oats that require cooking before they are prepared for the utilization reason. The morning meal cereals are effectively accessible in the market through different dispersion channels including stores, hypermarkets, odds and ends shops, and departmental stores. This, thus, contributes to driving the morning meal oats market interest concerning esteem deals. Also, prepared to-have breakfast oats is one of the recent fads getting some decent momentum in the worldwide breakfast grains market.

Alluring advertising and advancement methodologies of organizations have helped in expanding wellbeing and wellness mindfulness among purchasers. Imaginative incentives connected with wellbeing and wellness presented by market players have extensively helped the net deals of their items. The key market players, for example, Unilever and Kellogg Company have vigorously put resources into TV and web-based entertainment promoting to increment mindfulness on working on the wellbeing and wellness of buyers by consuming their morning meal grains like oats and cornflakes. Consequently, these large numbers of elements aggregately contribute toward the worldwide breakfast grains market development.

Market Dynamics:

Driving Factors:

  • Appealing showcasing and advancing techniques of organizations have helped in expanding well-being and wellness mindfulness among buyers.

Restraining Factors:

  • Hardships looked by makers in obtaining or acquisition of unrefined components for breakfast grain and high acquirement costs.


  • The quick expansion in number of individuals experiencing persistent sicknesses is expected to raise the interest for low-calorie and solid breakfast choices.


  • Expanding interest for sans gluten items, combined with rising product costs.

Impact of Covid-19:

With COVID-19 lockdowns provoking an expansion in at-home breakfast eating and a resurgence of grains for breakfast, buyer requests saw a flood. For shoppers', the taste stayed the first concern with regard to breakfast cereals, notwithstanding, with the pandemic, purchasers began putting a more prominent accentuation on health. People have begun getting back to grain because of the episode, as they have been restricted to their homes. It is typical that the penchants made during the pandemic will persevere, with a restored complement on eating suitably at home and be instrumental in market improvement. By late 2019, the worldwide breakfast cereal market had started to recuperate, however, prepared-to-eat has gotten a lift as clients look for natural, encouraging products with a long time span of usability during the COVID-19 flare-up. Kellogg Co. what's more, General Mills, Inc. for instance, has employed extra laborers to assist with satisfying the expanded need.

Impact of Ukraine and Russia war:

While fundamentally a philanthropic emergency, the Ukraine-Russia struggle is supposed to likewise affect food areas seriously before very long. Pre-struggle, the pastry kitchen and oat area ought to have anticipated a sound development in esteem across the gauge period, with yearly year-on-year development of around 4% to 6% and a general increase of $167bn more than 2020 to 2025. In any case, this is probably going to change considering the attack on Ukraine.

Market Estimations:

Product type:

Based on item type, the worldwide breakfast oats are sectioned as hot cereals and RTE cereals (prepared to eat). RTE oats section is expected to hold a significant piece of the pie in the worldwide breakfast cereal market, attributable to expanding interest for prepared suppers and in a hurry dinner across created as well as creating economies. Hot suppers are expected to ascend at a quicker pace during the estimated years, because of expanding customer tendency towards healthful breakfast feast choices.

Nature type:

Contingent upon nature, the regular section overwhelmed the worldwide breakfast grains market in 2020 because of simple accessibility of breakfast cereals in the market through different deals channels, including a general store, specialty store, odds and ends shop, and online stores. Notwithstanding, the natural section is projected to develop at a remarkable rate during the estimated time frame.

Distribution channel:

Based on the conveyance channels, the worldwide breakfast grain market has been divided into specialty retailers, general stores/hypermarkets, online retail, corner shops, and others. General stores/hypermarkets fragment by and holds a significant piece of the pie in the worldwide breakfast grain market and keeping on ruling the market during the gauge period is expected. High purchaser reliance on the previously mentioned conveyance channel for shopping for food, combined with a fast ascent in number of stores and hypermarkets across the globe is projected to impact the morning meal grain industry decidedly during the gauge time frame.

Key Market Segmentation:

By Product Type:

  • Ready-to-eat

  • Hot cereals

By Nature:

  • Conventional

  • Organic

By Distribution Channel:

  • Supermarket/hypermarket

  • Specialty store

  • Online store

  • Others

Breakfast Cereal Market Segment Chart

Regional Analysis:

  • North America

    • The USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • The UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

Created locales, North America have been early adopters of breakfast oats. As purchasers in created districts are bit by bit looking for choices in customary breakfast and current, in a hurry food bundle against cereals, the market in North America is firmly predicted to lose its key market position and income offer to Asia Pacific. Then again, Asian nations like India and China, particularly due to detonating populace, will address the most noteworthy development potential for the market. The market will likewise observe critical development in certain areas of Latin America.

Key Players:

PepsiCo, Nestlé, Marico, Calbee, Bagrry India Pvt. Ltd., General Mills Inc., Kellogg Co., B&G Foods, Inc., Nature's Path Foods., Bob’s Red Mill Natural Foods

Breakfast Cereal Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 26.01 Billion
Market Size by 2030 US$ 36.94 Billion
CAGR CAGR 4.48% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Nature (Conventional and Organic)
• by Product Type (Ready-to-eat and Hot Cereals)
• by Distribution Channel (Supermarket/Hypermarket, Specialty Store, Online Store, and Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, +D11UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles PepsiCo, Nestlé, Marico, Calbee, Bagrry India Pvt. Ltd., General Mills Inc., Kellogg Co., B&G Foods, Inc., Nature's Path Foods., Bob’s Red Mill Natural Foods
Key Drivers •Appealing showcasing and advancing techniques of organizations have helped in expanding well-being and wellness mindfulness among buyers.
Market Restraints •Hardships looked by makers in obtaining or acquisition of unrefined components for breakfast grain and high acquirement costs.

Frequently Asked Questions (FAQ) :

Table of Contents:


1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions


2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges


4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World


5. Value chain analysis


6. Porter’s 5 forces model


7.  PEST analysis


8. Global Breakfast Cereal market segmentation, by Product:

8.1 Ready-to-eat

8.2 Hot cereals


9. Global Breakfast Cereal market segmentation, by Distribution channel:

9.1 Supermarkets & Hypermarkets

9.2 Convenience Stores

9.3 Online

9.4 Others


10. Global Breakfast Cereal market segmentation, by Nature

10.1 Conventional

10.2 Organic


11. Global Breakfast Cereal market, by region/ country

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.3.1 Germany

11.3.2 UK

11.3.3 France

11.3.4 Italy

11.3.5 Spain

11.3.6 The Netherlands

11.3.7 Rest of Europe

11.4 Asia-Pacific

11.4.1 Japan

11.4.2 South Korea

11.4.3 China

11.4.4 India

11.4.5 Australia

11.4.6 Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1 Israel

11.5.2 UAE

11.5.3 South Africa

11.5.4 Rest

11.6 Latin America

11.6.1 Brazil

11.6.2 Argentina

11.6.3 Rest of Latin America


12. Company profiles

12.1 PepsiCo

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 Swot Analysis

12.1.4 The SNS View

12.2 Nestlé

12.3 Marico

12.4 Calbee

12.5 Bagrry India Pvt. Ltd.

12.6 General Mills Inc.

12.7 Kellogg Co.

12.8 B&G Foods, Inc.

12.9 Nature's Path Foods.

12.10 Bob’s Red Mill Natural Foods


13. Competitive Landscape

13.1 Competitive Bench Marking

13.2 Market Share Analysis

13.3 Recent Developments


14. Conclusion

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Secondary Research

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