Breastfeeding Accessories Market Report Scope & Overview:

The Breastfeeding Accessories Market size was estimated at USD 2.55 billion in 2023 and is expected to reach USD 4.50 billion by 2032 with a growing CAGR of 6.5% during the forecast period of 2024-2032.

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Breastfeeding accessories are devices or tools that can make breastfeeding easier and more effective for both the mother and the child. The adoption of nursing accessories will rise as there are more mothers in the population and single-parent households make up a larger percentage of families. Due to economic independence of women, favorable access to education, a developing service industry, and a high cost of living, the proportion of working women has significantly increased in recent years. Breastfeeding aids make it simple for working mothers to provide their infants the nutrients they need.

MARKET DYNAMICS

DRIVERS

• Rising women employment and rate of childbirth

A rise in birthing rates and a decline in infant mortality rates may be associated with the expansion of the global market for breastfeeding accessories. The market for breastfeeding accessories is expected to increase in the upcoming years due to a rising percentage of women working, at least in important regions and nations. Opportunities in the global market might be created by increasing the adoption of government and non-profit initiatives and awareness campaigns connected to breastfeeding and pregnancy. On the back of the growing trend of late parenting, sales of high-end breastfeeding accessories are predicted to rise. In the future, demand from working women may rise rapidly. Consumers' rising disposable income and rising living standards in emerging economies are anticipated to contribute to the expansion of the global market.

RESTRAIN

• Expensive cost of products

New products must go through a protracted FDA clearance procedure, and there is a significant financial investment needed to launch new equipment to the market for breastfeeding accessories. This can make it difficult for new competitors to enter the market. Growth might be hampered by high product costs and a lack of availability in certain specialized markets. The growing controversy around the unnecessary usage of nursing equipment may serve as a deterrent.

OPPORTUNITY

• Increasing R&D activities from major key players

The major players in the market for nursing accessories are utilizing technological developments to introduce new products and achieve a competitive advantage. To stay abreast of shifting consumer preferences and end-use industry demands, these businesses consistently spend in research and development operations. In order to increase their market share and support the development of the breastfeeding accessory business, efforts are being made.

CHALLENGES

• Using alternatives to breastmilk in developed economies

IMPACT ANALYSIS

IMPACT OF RUSSIA-UKRAINE WAR

Keeping children healthy and safe is a priority for humanitarian groups and international organizations involved in the response more than 100 days into the devastating war in Ukraine. The survival of infants caught up in and affected by the conflict depends on supporting parents who are breastfeeding and utilizing breastmilk substitutes, such as formula, as the relentless attacks continue to damage hundreds of health supplies and facilities. Malnutrition and sickness, which frequently coexist in emergency conditions, are widespread and can quickly worsen a child's health. In times of crisis, the risk of infection increases, and diarrhea becomes a significant factor in child fatalities. The risk increases with age, especially for infants younger than six months.

IMPACT OF ONGOING RECESSION

Rising operational costs, fierce competition, and patent expirations will all continue to affect the pharmaceutical business. A recession may also have an impact on the supply and manufacturing of pharmaceuticals. Increased breastfeeding accessories price were also mentioned in the survey as a big worry that industry experts believe may impede pharma expansion, but this is a contested topic.

KEY MARKET SEGMENTATION

By Product

• Nipple Care Products

• Breast Shells

• Breast Pads

• Breastmilk Preparation & Cleaning Products

• Breastmilk Storage and Feeding

  • Coolers

  • Others

• Perineal Cooling Pads

• Breast Heating Pads

• Breast Cooling Pads

• Baby Weighing Scales

• Maternity/Nursing Bras

• Nursing Tank Tops

• Lactation Massager

• Breast Pump Carry/Tote Bags

• Postpartum Recovery Accessories

  • Disposable Gowns

  • Nursing Pillow

  • Others

In 2022, breastmilk storage and feeding segment is accounted the largest market share of over 18.7% during the forecast period. Products for feeding and storing breastmilk are used to appropriately store breastmilk to assure the safety and caliber of expressed milk. The increase in the number of working women is a key factor driving the category. This is because maternity leaves are short-lived and new moms return to work quickly, increasing the demand for breastfeeding supplies. For instance, according to the World Bank and International Labor Organization's most recent statistics, 46% of women worldwide are working, and this number is predicted to increase in the future. Therefore, the breastmilk storage and feeding segment is anticipated to rule the market over the forecast period as the percentage of women working increases.

REGIONAL ANALYSIS

Asia Pacific held a significant market share of over 42.9% in 2022. This might be attributed to the expansion of awareness efforts in the area and the presence of a sizable target audience. Additionally, a rise in the region's birthrate is anticipated to support market expansion.

Middle East and Africa region is witness to expand fastest market share during the forecast due to the different ailments brought on by our changing lifestyles. For instance, South Africa has a very low prevalence of breastfeeding due to the huge number of moms who are HIV positive and the widespread belief that breastfeeding can pass the disease to the kid.

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REGIONAL COVERAGE

North America

• US

• Canada

• Mexico

Europe

• Eastern Europe

  • Poland

  • Romania

  • Hungary

  • Turkey

  • Rest of Eastern Europe

• Western Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Netherlands

  • Switzerland

  • Austria

  • Rest of Western Europe

Asia Pacific

• China

• India

• Japan

• South Korea

• Vietnam

• Singapore

• Australia

• Rest of Asia Pacific

Middle East & Africa

• Middle East

  • UAE

  • Egypt

  • Saudi Arabia

  • Qatar

  • Rest of Middle East

• Africa

  • Nigeria

  • South Africa

  • Rest of Africa

Latin America

• Brazil

• Argentina

• Colombia

• Rest of Latin America

Key Players

The major players are Medela AG, Ameda, Inc., Willow Innovations, Inc., Koninklijke Philips N.V., Mitera LLC, Elvie (Chiaro Technology), Freemie, Spectra Baby, iAPOY, Lavie Mom, Pigeon. Motif Medical, and Others.

RECENT DEVELOPMENTS

In April 2023, New SofTouch, a third-generation nursing nipple created to improve patients' breastfeeding experiences, has been made available, according to Pigeon. An original latch-on line that shows the correct latch position between the nursing nipple and the baby's lip is a feature of the New SofTouch nursing nipple. The third version of the SofTuch nursing nipple is covered with an ultra-soft silicone substance.

In February 2023, A leading manufacturer of neonatal and newborn products, Neotech Products, has announced the acquisition of the Laally Bridge (the "Bridge"), a ground-breaking breastfeeding assistance devised by Kate Spivak PA-C, IBCLC. Mitera LLC, a woman-owned breastfeeding product start-up, made the announcement.

In September 2022, the first and only spillproof, in-bra breast pump was created by Willow Innovations, Inc., which also today announced the release of a new line of accessories that will transform moms' most desired products. Pump AnywhereTM cases and bags, the first collection from Willow for its well-liked pumps, were released. These stylish and intelligently constructed bags help to ensure a stress-free pumping session.