Breastfeeding Accessories Market Report Scope & Overview:

The Breastfeeding Accessories Market size was estimated USD 2.4 billion in 2022 and is expected to reach USD 3.9 billion by 2030 at a CAGR of 6.5% during the forecast period of 2023-2030.

Breastfeeding accessories are devices or tools that can make breastfeeding easier and more effective for both the mother and the child. The adoption of nursing accessories will rise as there are more mothers in the population and single-parent households make up a larger percentage of families. Due to economic independence of women, favorable access to education, a developing service industry, and a high cost of living, the proportion of working women has significantly increased in recent years. Breastfeeding aids make it simple for working mothers to provide their infants the nutrients they need.

Breastfeeding Accessories Market Revenue Analysis



  • Rising women employment and rate of childbirth

A rise in birthing rates and a decline in infant mortality rates may be associated with the expansion of the global market for breastfeeding accessories. The market for breastfeeding accessories is expected to increase in the upcoming years due to a rising percentage of women working, at least in important regions and nations. Opportunities in the global market might be created by increasing the adoption of government and non-profit initiatives and awareness campaigns connected to breastfeeding and pregnancy. On the back of the growing trend of late parenting, sales of high-end breastfeeding accessories are predicted to rise. In the future, demand from working women may rise rapidly. Consumers' rising disposable income and rising living standards in emerging economies are anticipated to contribute to the expansion of the global market.


  • Expensive cost of products

New products must go through a protracted FDA clearance procedure, and there is a significant financial investment needed to launch new equipment to the market for breastfeeding accessories. This can make it difficult for new competitors to enter the market. Growth might be hampered by high product costs and a lack of availability in certain specialized markets. The growing controversy around the unnecessary usage of nursing equipment may serve as a deterrent.


  • Increasing R & D activities from major key players

The major players in the market for nursing accessories are utilizing technological developments to introduce new products and achieve a competitive advantage. To stay abreast of shifting consumer preferences and end-use industry demands, these businesses consistently spend in research and development operations. In order to increase their market share and support the development of the breastfeeding accessory business, efforts are being made.


  • Using alternatives to breastmilk in developed economies



Keeping children healthy and safe is a priority for humanitarian groups and international organizations involved in the response more than 100 days into the devastating war in Ukraine. The survival of infants caught up in and affected by the conflict depends on supporting parents who are breastfeeding and utilizing breastmilk substitutes, such as formula, as the relentless attacks continue to damage hundreds of health supplies and facilities. Malnutrition and sickness, which frequently coexist in emergency conditions, are widespread and can quickly worsen a child's health. In times of crisis, the risk of infection increases, and diarrhea becomes a significant factor in child fatalities. The risk increases with age, especially for infants younger than six months.


Rising operational costs, fierce competition, and patent expirations will all continue to affect the pharmaceutical business. A recession may also have an impact on the supply and manufacturing of pharmaceuticals. Increased breastfeeding accessories price were also mentioned in the survey as a big worry that industry experts believe may impede pharma expansion, but this is a contested topic.


By Product

  • Nipple Care Products

  • Breast Shells

  • Breast Pads

  • Breastmilk Preparation & Cleaning Products

  • Breastmilk Storage and Feeding

    • Coolers

    • Others

  • Perineal Cooling Pads

  • Breast Heating Pads

  • Breast Cooling Pads

  • Baby Weighing Scales

  • Maternity/Nursing Bras

  • Nursing Tank Tops

  • Lactation Massager

  • Breast Pump Carry/Tote Bags

  • Postpartum Recovery Accessories

    • Disposable Gowns

    • Nursing Pillow

    • Others

In 2022, breastmilk storage and feeding segment is accounted the largest market share of over 18.7% during the forecast period. Products for feeding and storing breastmilk are used to appropriately store breastmilk to assure the safety and caliber of expressed milk. The increase in the number of working women is a key factor driving the category. This is because maternity leaves are short-lived and new moms return to work quickly, increasing the demand for breastfeeding supplies. For instance, according to the World Bank and International Labor Organization's most recent statistics, 46% of women worldwide are working, and this number is predicted to increase in the future. Therefore, the breastmilk storage and feeding segment is anticipated to rule the market over the forecast period as the percentage of women working increases.


Asia Pacific held a significant market share of over 42.9% in 2022. This might be attributed to the expansion of awareness efforts in the area and the presence of a sizable target audience. Additionally, a rise in the region's birthrate is anticipated to support market expansion.

Middle East and Africa region is witness to expand fastest market share during the forecast due to the different ailments brought on by our changing lifestyles. For instance, South Africa has a very low prevalence of breastfeeding due to the huge number of moms who are HIV positive and the widespread belief that breastfeeding can pass the disease to the kid.


North America

  • US

  • Canada

  • Mexico


  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

Key Players

The major key players are Medela AG, Ameda, Inc., Willow Innovations, Inc., Koninklijke Philips N.V., Mitera LLC, Elvie (Chiaro Technology), Freemie, Spectra Baby, iAPOY, Lavie Mom, Pigeon. Motif Medical, and Others.

Medela AG-Company Financial Analysis

Company Landscape Analysis


In April 2023, New SofTouch, a third-generation nursing nipple created to improve patients' breastfeeding experiences, has been made available, according to Pigeon. An original latch-on line that shows the correct latch position between the nursing nipple and the baby's lip is a feature of the New SofTouch nursing nipple. The third version of the SofTuch nursing nipple is covered with an ultra-soft silicone substance.

In February 2023, A leading manufacturer of neonatal and newborn products, Neotech Products, has announced the acquisition of the Laally Bridge (the "Bridge"), a ground-breaking breastfeeding assistance devised by Kate Spivak PA-C, IBCLC. Mitera LLC, a woman-owned breastfeeding product start-up, made the announcement.

In September 2022, the first and only spillproof, in-bra breast pump was created by Willow Innovations, Inc., which also today announced the release of a new line of accessories that will transform moms' most desired products. Pump AnywhereTM cases and bags, the first collection from Willow for its well-liked pumps, were released. These stylish and intelligently constructed bags help to ensure a stress-free pumping session.

Breastfeeding Accessories Market Report Scope:
Report Attributes Details

Market Size in 2022

 US$ 2.4 billion       

Market Size by 2030

 US$ 3.9 billion   


 CAGR of 6.5% From 2023 to 2030

Base Year


Forecast Period


Historical Data


Report Scope & Coverage

Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook

Key Segments

By Product (Nipple Care Products, Breast Shells, Breast Pads, Breastmilk Preparation & Cleaning Products, Breastmilk Storage and Feeding, Perineal Cooling Pads, Breast Heating Pads, Breast Cooling Pads, Baby Weighing Scales, Maternity/Nursing Bras, Nursing Tank Tops, Lactation Massager, Breast Pump Carry/Tote Bags, Postpartum Recovery Accessories)

Regional Analysis/Coverage

North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)

Company Profiles

Texas Instruments (US), Skyworks Solutions, Inc. (US), Analog Devices (US), Broadcom Inc. (US), and Infineon Technologies (Germany), ON Semiconductor (U.S.), Murata Manufacturing Company Ltd (Japan), STMicroelectronics N.V. (Switzerland), NXP Semiconductors N.V. (the Netherlands), Vicor Corporation (U.S.) 

Key Drivers

• Rising women employment and rate of childbirth

Market Restrain

•Expensive cost of products


Frequently Asked Questions

Increasing research & development activities from major key players.

Breastfeeding accessories market is anticipated to expand by 6.5% from 2023 to 2030.


Asia Pacific segment is expected to held the highest market share in 2022.

Breastfeeding accessories market size was valued at USD 2.4 billion in 2022.

The growth rate of breastfeeding accessories market is expected to grow USD 3.9 billion by 2030.


1. Introduction

1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of the Ukraine- Russia war
4.2 Impact of ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Breastfeeding Accessories Market Segmentation, By Product
8.1    Nipple Care Products
8.2    Breast Shells
8.3    Breast Pads
8.4    Breastmilk Preparation and Cleaning Products
8.5    Breastmilk Storage and Feeding
8.5.1    Coolers
8.5.2    Others
8.6    Perineal Cooling Pads
8.7    Breast Heating Pads
8.8    Breast Cooling Pads
8.9    Baby Weighing Scales
8.10 Maternity/Nursing Bras
8.11 Nursing Tank Tops
8.12 Lactation Massager
8.13 Breast Pump Carry/Tote Bags
8.14 Postpartum Recovery Accessories
8.14.1 Disposable Gowns
8.14.2 Nursing Pillow
8.14.3 Others

9. Regional Analysis
9.1 Introduction
9.2 North America
9.2.1 North America Breastfeeding Accessories Market by Country
9.2.2 North America Breastfeeding Accessories Market by Product
9.2.3 USA USA Breastfeeding Accessories Market by Product
9.2.4 Canada Canada Breastfeeding Accessories Market by Product
9.2.5 Mexico Mexico Breastfeeding Accessories Market by Product
9.3 Europe
9.3.1 Eastern Europe Eastern Europe Breastfeeding Accessories Market by Country Eastern Europe Breastfeeding Accessories Market by Product Poland Poland Breastfeeding Accessories Market by Product Romania Romania Breastfeeding Accessories Market by Product Hungary Hungary Breastfeeding Accessories Market by Product Turkey Turkey Breastfeeding Accessories Market by Product Rest of Eastern Europe Rest of Eastern Europe Breastfeeding Accessories Market by Product
9.3.2 Western Europe Western Europe Breastfeeding Accessories Market by Country Western Europe Breastfeeding Accessories Market by Product Germany Germany Breastfeeding Accessories Market by Product France France Breastfeeding Accessories Market by Product UK UK Breastfeeding Accessories Market by Product Italy Italy Breastfeeding Accessories Market by Product Spain Spain Breastfeeding Accessories Market by Product Netherlands Netherlands Breastfeeding Accessories Market by Product Switzerland Switzerland Breastfeeding Accessories Market by Product Austria Austria Breastfeeding Accessories Market by Product Rest of Western Europe Rest of Western Europe Breastfeeding Accessories Market by Product
9.4 Asia-Pacific
9.4.1 Asia Pacific Breastfeeding Accessories Market by Country
9.4.2 Asia Pacific Breastfeeding Accessories Market by Product
9.4.3 China China Breastfeeding Accessories Market by Product
9.4.4 India India Breastfeeding Accessories Market by Product
9.4.5 Japan Japan Breastfeeding Accessories Market by Product
9.4.6 South Korea South Korea Breastfeeding Accessories Market by Product
9.4.7 Vietnam Vietnam Breastfeeding Accessories Market by Product
9.4.8 Singapore Singapore Breastfeeding Accessories Market by Product
9.4.9 Australia Australia Breastfeeding Accessories Market by Product
9.4.10 Rest of Asia-Pacific Rest of Asia-Pacific Breastfeeding Accessories Market by Product
9.5 Middle East & Africa
9.5.1 Middle East Middle East Breastfeeding Accessories Market by Country Middle East Breastfeeding Accessories Market by Product UAE UAE Breastfeeding Accessories Market by Product Egypt Egypt Breastfeeding Accessories Market by Product Saudi Arabia Saudi Arabia Breastfeeding Accessories Market by Product Qatar Qatar Breastfeeding Accessories Market by Product Rest of Middle East Rest of Middle East Breastfeeding Accessories Market by Product
9.5.2 Africa Africa Breastfeeding Accessories Market by Country Africa Breastfeeding Accessories Market by Product Nigeria Nigeria Breastfeeding Accessories Market by Product South Africa South Africa Breastfeeding Accessories Market by Product Rest of Africa Rest of Africa Breastfeeding Accessories Market by Product
9.6 Latin America
9.6.1 Latin America Breastfeeding Accessories Market by Country
9.6.2 Latin America Breastfeeding Accessories Market by Product
9.6.3 Brazil Brazil Breastfeeding Accessories Market by Product
9.6.4 Argentina Argentina Breastfeeding Accessories Market by Product
9.6.5 Colombia Colombia Breastfeeding Accessories Market by Product
9.6.6 Rest of Latin America Rest of Latin America Breastfeeding Accessories Market by Product

10 Company Profile
10.1 Medela AG
10.1.1 Company Overview
10.1.2 Financials
10.1.3 Product/Services Offered
10.1.4 SWOT Analysis
10.1.5 The SNS View
10.2 Ameda, Inc.
10.2.1 Company Overview
10.2.2 Financials
10.2.3 Product/Services Offered
10.2.4 SWOT Analysis
10.2.5 The SNS View
10.3 Willow Innovations, Inc.
10.3.1 Company Overview
10.3.2 Financials
10.3.3 Product/Services Offered
10.3.4 SWOT Analysis
10.3.5 The SNS View
10.4 Koninklijke Philips N.V.
10.4 Company Overview
10.4.2 Financials
10.4.3 Product/Services Offered
10.4.4 SWOT Analysis
10.4.5 The SNS View
10.5 Mitera LLC
10.5.1 Company Overview
10.5.2 Financials
10.5.3 Product/Services Offered
10.5.4 SWOT Analysis
10.5.5 The SNS View
10.6 Elvie (Chiaro Technology)
10.6.1 Company Overview
10.6.2 Financials
10.6.3 Product/Services Offered
10.6.4 SWOT Analysis
10.6.5 The SNS View
10.7 Freemie
10.7.1 Company Overview
10.7.2 Financials
10.7.3 Product/Services Offered
10.7.4 SWOT Analysis
10.7.5 The SNS View
10.8 Spectra Baby
10.8.1 Company Overview
10.8.2 Financials
10.8.3 Product/Services Offered
10.8.4 SWOT Analysis
10.8.5 The SNS View
10.9 iAPOY
10.9.1 Company Overview
10.9.2 Financials
10.9.3 Product/Services Offered
10.9.4 SWOT Analysis
10.9.5 The SNS View
10.10 Lavie Mom
10.10.1 Company Overview
10.10.2 Financials
10.10.3 Product/Services Offered
10.10.4 SWOT Analysis
10.10.5 The SNS View
10.11 Pigeon
10.11.1 Company Overview
10.11.2 Financials
10.11.3 Product/Services Offered
10.11.4 SWOT Analysis
10.11.5 The SNS View
10.12 Motif Medical
10.12.1 Company Overview
10.12.2 Financials
10.12.3 Product/Services Offered
10.12.4 SWOT Analysis
10.12.5 The SNS View

11. Competitive Landscape
11.1 Competitive Bench marking
11.2 Market Share Analysis
11.3 Recent Developments
11.3.1 Industry News
11.3.2 Company News
11.3.3 Mergers & Acquisitions

12. USE Cases and Best Practices

13. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Start a Conversation

Hi! Click one of our member below to chat on Phone