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Cloud Applications Market Report Scope & Overview:

The Cloud Applications Market size was USD 232 billion in 2022 and is expected to Reach USD 755.3 billion by 2030 with a growing CAGR of 15.9 % over the forecast period of 2023-2030.

A software program that combines local and cloud-based components is called a cloud application. Businesses use cloud computing solutions in conjunction with local devices and mobile applications or web browsers for data processing services. Cloud applications execute a local device on the browser while controlling the logic, output formatting, and data. It manages some processing functions and calls the cloud server via the application programming interface for additional data and processing. Businesses are utilizing cloud-based applications to automate their operations, which is boosting market expansion. The Software as a Service segment dominated the cloud applications market in 2022, with a market share of 56%. SaaS applications are delivered over the internet and are typically subscription-based. They are easy to use and manage, and they offer a number of advantages over traditional on-premises applications, such as scalability, flexibility, and cost-effectiveness. SaaS applications are typically easy to use and manage, even for non-technical users. This makes them a good option for businesses of all sizes. SaaS applications are flexible and can be accessed from anywhere with an internet connection. This gives businesses the freedom to work from anywhere.

Cloud Applications Market Revenue Analysis

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MARKET DYNAMICS

KEY DRIVERS

  • Growing demand for mobile applications

  • The development of 5G networks

  • Need for real-time data processing

The increasing use of mobile devices is also driving the demand for cloud applications. Mobile applications require a lot of computing power and storage space, which can be expensive to host on-premises. Cloud computing provides a cost-effective way to host and manage mobile applications.

RESTRAIN

  • High cost of cloud computing

  • There are some security concerns associated with cloud computing, such as the risk of data breaches. 

The cost of cloud computing can be a barrier for some businesses, especially small and medium-sized businesses.

OPPORTUNITY

  • The rise of artificial intelligence and machine learning

  • The IoT is connecting billions of devices to the internet. This is creating new opportunities for cloud applications to collect and analyse data from these devices.

AI and ML are being used to develop new and innovative cloud applications. For example, AI can be used to automate tasks, improve customer service, and personalize experiences. ML can be used to analyse data and make predictions.

CHALLENGES

  • Challenges related to Data sovereignty

  • Cloud applications can be complex to develop and manage. Businesses need to have the right skills and expertise to manage their cloud applications effectively.

Businesses need to ensure that their data is stored in a location that complies with their data sovereignty requirements. This means that the data may not be able to be stored in the cloud, or it may need to be encrypted.

IMPACT OF RUSSIAN UKRAINE WAR

The war has increased the demand for cloud-based security solutions, as businesses and organizations seek to protect their data and applications from cyberattacks. The war has also caused disruptions to cloud services, as cloud providers have had to suspend services in Russia and Ukraine. The war has also increased the risks of data breaches, as cyberattacks against businesses and organizations have increased. Microsoft announced that it would suspend new sales of its products and services in Russia. The company also said that it would donate $10 million to humanitarian relief efforts in Ukraine. SAP announced that it would suspend all business activities in Russia. The company said that it would take this step in response to the war in Ukraine. However, it is clear that the war has had a significant impact on the cloud application market, and it is likely to continue to do so in the coming months and years.

IMPACT OF ONGOING RECESSION

Businesses may be less likely to invest in new cloud applications during a recession. This is because they may be focused on cutting costs and conserving cash. Businesses may also switch to less expensive cloud services during a recession. This is because they may be looking for ways to save money. Businesses may also increase their focus on security during a recession. This is because they may be more concerned about cyberattacks during a time of economic uncertainty. Small and medium-sized businesses are more likely to be affected by the recession than large enterprises. This is because SMBs have less financial resources to weather a recession. Microsoft announced that it would cut 10,000 jobs, or about 4% of its workforce. The company said that the cuts were necessary to ensure that we are best positioned for long-term growth and success. and SAP announced that it would cut costs by €2 billion. The company said that the cuts would be made through a combination of layoffs and other measures. it is important to note that the cloud application market is still growing overall. This is because cloud applications offer a number of advantages over traditional on-premises applications, such as scalability, flexibility, and cost-effectiveness. As a result, businesses are still investing in cloud applications, even during a recession.

KEY MARKET SEGMENTATION

By Organization Size

  • Large Enterprise

  • Small and Medium Size Enterprise

By Application

By Industry Vertical

  • Retail

  • Government & Public Sector

  • Telecommunications

  • BFSI

  • Travel & Hospitality

  • Manufacturing

  • Energy & Utilities

  • Healthcare

  • Transportation & Logistics

  • Others

Cloud Applications Market Segmentation Analysis

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Region Coverage:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

REGIONAL ANALYSIS

North America is the largest market for cloud applications, accounting for 34% of the global market in 2022. The United States is the largest market in North America, followed by Canada. There is a growing need for real-time data processing in order to make quick and informed decisions. Cloud computing can help businesses to process data in real time, which can give them a competitive advantage. I and ML are being used to develop new and innovative cloud applications. For example, AI can be used to automate tasks, improve customer service, and personalize experiences. ML can be used to analyze data and make predictions. The cloud applications market in North America is expected to continue to grow in the coming years. The growth of the market is being driven by the increasing adoption of cloud computing, the growing demand for mobile applications, and the need for real-time data processing.

The Asia Pacific region is one of the fastest-growing regions in the cloud application market. The market is expected to grow at a CAGR of 25.6% from 2023 to 2030.  India is the second largest market for cloud applications in the Asia Pacific region.  The growth of the cloud application market in the Asia Pacific region is being driven by a number of factors, including, The increasing adoption of hybrid cloud, The growing number of start-ups.  The Asia Pacific region is home to a growing number of start-ups. These start-ups are using cloud applications to develop and deploy their products and services. AWS is the leading cloud computing platform, with a market share of over 33%. AWS offers a wide range of cloud services, including compute, storage, networking, databases, analytics, machine learning, and artificial intelligence.

KEY PLAYERS

The major key players in the Cloud Applications Market are Workday, Inc., Intuit Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Salesforce, Inc., SAP SE, Google LLC, Adobe, Infor, and other players.

Workday Inc-Company Financial Analysis

Company Landscape Analysis

Cloud Applications Market Report Scope:

Report Attributes Details
Market Size in 2022  US$ 232 Bn
Market Size by 2030  US$ 755.3 Bn
CAGR   CAGR of 15.9 % From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2019-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Offering (Solution, Services)
• By Application (Customer Relationship Management, Enterprise Resource Management, Human Capital Management, Content Management, Collaboration, Collective Suites, Supply Chain Management, Business Intelligence and Analytics, Other)
• By Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises)
• By Industry Vertical (Retail, Hospitality, Entertainment, Healthcare, Transportation, Others)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Workday, Inc., Intuit Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Salesforce, Inc., SAP SE, Google LLC, Adobe, Infor
Key Drivers • Growing demand for mobile applications
• The development of 5G networks
• Need for real-time data processing
Market Challenges • Challenges related to Data sovereignty
• Cloud applications can be complex to develop and manage. Businesses need to have the right skills and expertise to manage their cloud applications effectively.

 

Frequently Asked Questions

Ans. The Cloud Applications Market is growing at a CAGR of 15.9% From 2023 to 2030.

Ans. The Cloud Applications Market size is to reach USD 755.3 Billion by 2030.

Ans. The major key players in the Cloud Applications Market are Workday, Inc., Intuit Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Salesforce, Inc., SAP SE, Google LLC, Adobe, Infor.

Ans. Data security Ensure that appropriate security measures are in place to protect sensitive data. Compliance Understand and comply with relevant data protection and privacy regulations. Vendor selection Choose a reputable and reliable cloud service provider.

 Ans. Cloud computing allows businesses to easily scale up or down their computing resources based on demand, without the need for on-premises infrastructure. This can help businesses save money and avoid the need to invest in expensive hardware upfront.

TABLE OF CONTENTS

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Cloud Applications Market Segmentation, by Organization Size
8.1 Large Enterprise
8.2 Small and Medium Size Enterprise

9. Cloud Applications Market Segmentation, by Application
9.1 Customer Relationship Management
9.2 Enterprise Resource Management
9.3 Human Capital Management
9.4 Content Management
9.5 Collaboration & Productive Suites
9.6 Supply Chain Management
9.8 Business Intelligence & Analytics
9.9 Others

10. Cloud Applications Market Segmentation, by Industry Vertical
10.1 Retail
10.2 Government & Public Sector
10.3 Telecommunications
10.4 BFSI
10.5 Travel & Hospitality
10.6 Manufacturing
10.7 Energy & Utilities
10.8 Healthcare
10.9 Transportation & Logistics
10.10 Others

11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Cloud Applications Market By Country
11.2.2North America Cloud Applications Market By Organization Size
11.2.3 North America Cloud Applications Market By Application
11.2.4 North America Cloud Applications Market By Industry Vertical
11.2.5 USA
11.2.5.1 USA Cloud Applications Market By Organization Size
11.2.5.2 USA Cloud Applications Market By Application
11.2.5.3 USA Cloud Applications Market By Industry Vertical
11.2.6 Canada
11.2.6.1 Canada Cloud Applications Market By Organization Size
11.2.6.2 Canada Cloud Applications Market By Application
11.2.6.3 Canada Cloud Applications Market By Industry Vertical
11.2.7 Mexico
11.2.7.1 Mexico Cloud Applications Market By Organization Size
11.2.7.2 Mexico Cloud Applications Market By Application
11.2.7.3 Mexico Cloud Applications Market By Industry Vertical
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Cloud Applications Market By country
11.3.1.2 Eastern Europe Cloud Applications Market By Organization Size
11.3.1.3 Eastern Europe Cloud Applications Market By Application
11.3.1.4 Eastern Europe Cloud Applications Market By Industry Vertical
11.3.1.5 Poland
11.3.1.5.1 Poland Cloud Applications Market By Organization Size
11.3.1.5.2 Poland Cloud Applications Market By Application
11.3.1.5.3 Poland Cloud Applications Market By Industry Vertical
11.3.1.6 Romania
11.3.1.6.1 Romania Cloud Applications Market By Organization Size
11.3.1.6.2 Romania Cloud Applications Market By Application
11.3.1.6.4 Romania Cloud Applications Market By Industry Vertical
11.3.1.7 Turkey
11.3.1.7.1 Turkey Cloud Applications Market By Organization Size
11.3.1.7.2 Turkey Cloud Applications Market By Application
11.3.1.7.3 Turkey Cloud Applications Market By Industry Vertical
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Cloud Applications Market By Organization Size
11.3.1.8.2 Rest of Eastern Europe Cloud Applications Market By Application
11.3.1.8.3 Rest of Eastern Europe Cloud Applications Market By Industry Vertical
11.3.2 Western Europe
11.3.2.1 Western Europe Cloud Applications Market By Organization Size
11.3.2.2 Western Europe Cloud Applications Market By Application
11.3.2.3 Western Europe Cloud Applications Market By Industry Vertical
11.3.2.4 Germany
11.3.2.4.1 Germany Cloud Applications Market By Organization Size
11.3.2.4.2 Germany Cloud Applications Market By Application
11.3.2.4.3 Germany Cloud Applications Market By Industry Vertical
11.3.2.5 France
11.3.2.5.1 France Cloud Applications Market By Organization Size
11.3.2.5.2 France Cloud Applications Market By Application
11.3.2.5.3 France Cloud Applications Market By Industry Vertical
11.3.2.6 UK
11.3.2.6.1 UK Cloud Applications Market By Organization Size
11.3.2.6.2 UK Cloud Applications Market By Application
11.3.2.6.3 UK Cloud Applications Market By Industry Vertical
11.3.2.7 Italy
11.3.2.7.1 Italy Cloud Applications Market By Organization Size
11.3.2.7.2 Italy Cloud Applications Market By Application
11.3.2.7.3 Italy Cloud Applications Market By Industry Vertical
11.3.2.8 Spain
11.3.2.8.1 Spain Cloud Applications Market By Organization Size
11.3.2.8.2 Spain Cloud Applications Market By Application
11.3.2.8.3 Spain Cloud Applications Market By Industry Vertical
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Cloud Applications Market By Organization Size
11.3.2.9.2 Netherlands Cloud Applications Market By Application
11.3.2.9.3 Netherlands Cloud Applications Market By Industry Vertical
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Cloud Applications Market By Organization Size
11.3.2.10.2 Switzerland Cloud Applications Market By Application
11.3.2.10.3 Switzerland Cloud Applications Market By Industry Vertical
11.3.2.11.1 Austria
11.3.2.11.2 Austria Cloud Applications Market By Organization Size
11.3.2.11.3 Austria Cloud Applications Market By Application
11.3.2.11.4 Austria Cloud Applications Market By Industry Vertical
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Cloud Applications Market By Organization Size
11.3.2.12.2 Rest of Western Europe Cloud Applications Market By Application
11.3.2.12.3 Rest of Western Europe Cloud Applications Market By Industry Vertical
11.4 Asia-Pacific
11.4.1 Asia-Pacific Cloud Applications Market By country
11.4.2 Asia-Pacific Cloud Applications Market By Organization Size
11.4.3 Asia-Pacific Cloud Applications Market By Application
11.4.4 Asia-Pacific Cloud Applications Market By Industry Vertical
11.4.5 China
11.4.5.1 China Cloud Applications Market By Organization Size
11.4.5.2 China Cloud Applications Market By Industry Vertical
11.4.5.3 China Cloud Applications Market By Application
11.4.6 India
11.4.6.1 India Cloud Applications Market By Organization Size
11.4.6.2 India Cloud Applications Market By Application
11.4.6.3 India Cloud Applications Market By Industry Vertical
11.4.7 Japan
11.4.7.1 Japan Cloud Applications Market By Organization Size
11.4.7.2 Japan Cloud Applications Market By Application
11.4.7.3 Japan Cloud Applications Market By Industry Vertical
11.4.8 South Korea
11.4.8.1 South Korea Cloud Applications Market By Organization Size
11.4.8.2 South Korea Cloud Applications Market By Application
11.4.8.3 South Korea Cloud Applications Market By Industry Vertical
11.4.9 Vietnam
11.4.9.1 Vietnam Cloud Applications Market By Organization Size
11.4.9.2 Vietnam Cloud Applications Market By Application
11.4.9.3 Vietnam Cloud Applications Market By Industry Vertical
11.4.10 Singapore
11.4.10.1 Singapore Cloud Applications Market By Organization Size
11.4.10.2 Singapore Cloud Applications Market By Application
11.4.10.3 Singapore Cloud Applications Market By Industry Vertical
11.4.11 Australia
11.4.11.1 Australia Cloud Applications Market By Organization Size
11.4.11.2 Australia Cloud Applications Market By Application
11.4.11.3 Australia Cloud Applications Market By Industry Vertical
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Cloud Applications Market By Organization Size
11.4.12.2 Rest of Asia-Pacific Cloud Applications Market By Application
11.4.12.3 Rest of Asia-Pacific Cloud Applications Market By Industry Vertical
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Cloud Applications Market By Country
11.5.1.2 Middle East Cloud Applications Market By Organization Size
11.5.1.3 Middle East Cloud Applications Market By Application
11.5.1.4 Middle East Cloud Applications Market By Industry Vertical
11.5.1.5 UAE
11.5.1.5.1 UAE Cloud Applications Market By Organization Size
11.5.1.5.2 UAE Cloud Applications Market By Application
11.5.1.5.3 UAE Cloud Applications Market By Industry Vertical
11.5.1.6 Egypt
11.5.1.6.1 Egypt Cloud Applications Market By Organization Size
11.5.1.6.2 Egypt Cloud Applications Market By Application
11.5.1.6.3 Egypt Cloud Applications Market By Industry Vertical
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Cloud Applications Market By Organization Size
11.5.1.7.2 Saudi Arabia Cloud Applications Market By Application
11.5.1.7.3 Saudi Arabia Cloud Applications Market By Industry Vertical
11.5.1.8 Qatar
11.5.1.8.1 Qatar Cloud Applications Market By Organization Size
11.5.1.8.2 Qatar Cloud Applications Market By Application
11.5.1.8.3 Qatar Cloud Applications Market By Industry Vertical
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Cloud Applications Market By Organization Size
11.5.1.9.2 Rest of Middle East Cloud Applications Market By Application
11.5.1.9.3 Rest of Middle East Cloud Applications Market By Industry Vertical
11.5.2 Africa
11.5.2.1 Africa Cloud Applications Market By Country
11.5.2.2 Africa Cloud Applications Market By Organization Size
11.5.2.3 Africa Cloud Applications Market By Application
11.5.2.4 Africa Cloud Applications Market By Industry Vertical
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Cloud Applications Market By Organization Size
11.5.2.5.2 Nigeria Cloud Applications Market By Application
11.5.2.5.3 Nigeria Cloud Applications Market By Industry Vertical
11.5.2.6 South Africa
11.5.2.6.1 South Africa Cloud Applications Market By Organization Size
11.5.2.6.2 South Africa Cloud Applications Market By Application
11.5.2.6.3 South Africa Cloud Applications Market By Industry Vertical
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Cloud Applications Market By Organization Size
11.5.2.7.2 Rest of Africa Cloud Applications Market By Application
11.5.2.7.3 Rest of Africa Cloud Applications Market By Industry Vertical
11.6 Latin America
11.6.1 Latin America Cloud Applications Market By country
11.6.2 Latin America Cloud Applications Market By Organization Size
11.6.3 Latin America Cloud Applications Market By Application
11.6.4 Latin America Cloud Applications Market By Industry Vertical
11.6.5 Brazil
11.6.5.1 Brazil Cloud Applications Market By Organization Size
11.6.5.2 Brazil Cloud Applications Market By Application
11.6.5.3 Brazil Cloud Applications Market By Industry Vertical
11.6.6 Argentina
11.6.6.1 Argentina Cloud Applications Market By Organization Size
11.6.6.2 Argentina Cloud Applications Market By Application
11.6.6.3 Argentina Cloud Applications Market By Industry Vertical
11.6.7 Colombia
11.6.7.1 Colombia Cloud Applications Market By Organization Size
11.6.7.2 Colombia Cloud Applications Market By Application
11.6.7.3 Colombia Cloud Applications Market By Industry Vertical
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Cloud Applications Market By Organization Size
11.6.8.2 Rest of Latin America Cloud Applications Market By Application
11.6.8.3 Rest of Latin America Cloud Applications Market By Industry Vertical

12. Company profile
12.1 Workday, Inc.
12.1.1 Company Overview
12.1.2 Financials
12.1.3Product/Services/Offerings
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Intuit Inc.
12.2.1 Company Overview
12.2.2 Financials
12.2.3Product/Services/Offerings
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Microsoft Corporation
12.3.1 Company Overview
12.3.2 Financials
12.3.3Product/Services/Offerings
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Oracle Corporation
12.4.1 Company Overview
12.4.2 Financials
12.4.3Product/Services/Offerings
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 IBM Corporation
12.5.1 Company Overview
12.5.2 Financials
12.5.3Product/Services/Offerings
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Salesforce, Inc.
12.6.1 Company Overview
12.6.2 Financials
12.6.3Product/Services/Offerings
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 SAP SE
12.7.1 Company Overview
12.7.2 Financials
12.7.3Product/Services/Offerings
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Google LLC
12.8.1 Company Overview
12.8.2 Financial
12.8.3Product/Services/Offerings
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Adobe
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Service/Offerings
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Infor
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Service/Offerings
12.10.4 SWOT Analysis
12.10.5 The SNS View

13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Company Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions

14. USE Cases and Best Practices

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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