image

Concrete Floor Coating Market Report Scope & Overview:

The Concrete Floor Coating Market size was valued at USD 4.75 billion in 2023. It is expected to grow to USD 7.21 billion by 2031 and grow at a CAGR of 5.5% over the forecast period of 2024-2031.

With the increasing demand for durable and visually appealing flooring solutions, the market for concrete floor coatings has experienced a surge in popularity. Concrete floor coatings are applied to protect and enhance the surface of concrete floors. These coatings provide a protective layer that safeguards the concrete from wear and tear, chemical spills, and other potential damages.

Concrete Floor Coating Market Revenue Analysis

Get E-PDF Sample Report on Concrete Floor Coating Market - Request Sample Report

The market for concrete floor coatings is driven by the growing construction industry, particularly in developing economies, which has led to an increased demand for durable and aesthetically pleasing flooring solutions. Additionally, the rising awareness about the benefits of concrete floor coatings, such as their ability to improve safety, hygiene, and ease of maintenance, has further fueled market growth. In terms of product types, the concrete floor coating market offers a wide array of options to cater to diverse customer needs. Epoxy coatings, polyurethane coatings, and acrylic coatings are among the most commonly used products in this industry. Each type of coating possesses unique characteristics and benefits, allowing customers to choose the most suitable option based on their specific requirements.

The epoxy coating segment dominated the concrete floor coating market with the highest revenue share of about 61.5% in 2022. Epoxy coatings have established themselves as the preferred choice for concrete floor protection and enhancement due to their exceptional qualities. These coatings are renowned for their durability, resistance to chemicals, and ability to withstand heavy foot traffic and machinery. Moreover, epoxy coatings offer a glossy finish that enhances the aesthetic appeal of concrete floors, making them an attractive option for various industries and applications. Furthermore, epoxy coatings provide a protective barrier that safeguards concrete floors against wear and tear, moisture, stains, and other forms of damage.

Market Dynamics

Drivers

  • Increasing popularity of aesthetically appealing and durable flooring solutions

  • Increasing demand for protective coatings

  • Rising construction activities worldwide

The surge in construction activities, ranging from residential buildings to commercial complexes and industrial facilities, necessitates the use of durable and aesthetically appealing flooring solutions. Concrete floor coatings provide an ideal solution, as they offer enhanced durability, resistance to wear and tear, and an attractive finish. Moreover, the increasing urbanization and population growth in many countries have led to a higher demand for housing and commercial spaces. As a result, construction companies are actively engaged in constructing new buildings and renovating existing structures to meet these demands. Concrete floor coatings play a crucial role in enhancing the longevity and visual appeal of these spaces, making them more appealing to potential buyers or tenants.

Restrain

  • High cost associated with the concrete floor coatings

  • Fluctuating prices of raw materials

Opportunities

  • Development of advanced coating technologies and the introduction of innovative product

  • Rising demand for decorative and customized flooring options

In recent years, there has been a noticeable shift in consumer preferences towards decorative and customized flooring solutions. Traditional flooring materials such as tiles, carpets, and hardwood are gradually being replaced by concrete floor coatings. This transition can be attributed to several factors, including the durability, versatility, and cost-effectiveness offered by concrete coatings. One of the primary drivers behind this rising demand is the desire for personalized spaces. Homeowners and businesses alike are seeking unique and visually appealing flooring options that reflect their individual styles and tastes. Concrete floor coatings provide an ideal canvas for customization, allowing for a wide range of colors, patterns, and textures to be applied. This versatility enables customers to create truly one-of-a-kind flooring designs that enhance the overall aesthetics of their spaces.

Challenges

  • Limited availability of skilled labor for the installation of concrete floor coating

  • Presence of alternative flooring solutions, such as tiles, carpets, and vinyl

Impact of Russia-Ukraine War:

Construction projects from Bangladesh to the European Union have faced significant disruptions, shortages, and even complete halts. The surge in energy costs, which began with the invasion, affected construction activities. As a result, the prices of energy-intensive materials like bricks and cement are expected to remain high in the short term due to supply shortages. In fact, the German Statistics Office has reported a 5% increase in cement prices in February 2022, while the Spanish Cement Association has noted a 14% surge in cement demand compared to the previous year. Many of the construction projects heavily rely on Russian financing and labor, as well as Ukrainian construction materials. For example, the construction and financing of the Ruppur Nuclear Power Plant in Bangladesh are being carried out by Russian companies, which has consequently affected the concrete floor coating market. Prior to the invasion, construction sites across Ukraine were thriving under the Big Construction program, a much-needed initiative aimed at revamping the country's aging infrastructure. This program generated over 200,000 jobs and received a total investment of $4.5 billion, partially funded by the European Bank for Reconstruction and Development. However, instead of witnessing progress, Ukraine's infrastructure has become a prime target for Russian attacks, resulting in severe damage and the complete destruction of numerous assets. The United Nations Development Program revealed that Ukraine has suffered a staggering $100 billion worth of destruction in its infrastructure, including buildings, roads, bridges, hospitals, schools, and other physical assets. But this war also created opportunities for the concrete floor coating market in the damaged regions to cover the destruction caused by this war.

Impact of Recession:

The construction industry is always adversely affected during recessionary periods in the U.S. economy. When a recession hits, construction is typically the first industry to suffer as companies halt investments in infrastructure and development. According to the PCA, concrete consumption in the private sector is projected to decline by 3.5% by the end of 2023. Similarly, the construction market in Germany is facing the looming threat of a recession, with contractors and developers grappling with a combination of challenges that are putting downward pressure on activity. In the January-May 2023 period, turnover among construction companies with 20 employees or more experienced a decline of 7.3% compared to the previous year. Additionally, the number of building permits for new residential projects saw an overall decline of 30.5% during the same period. Furthermore, German construction companies witnessed a decline of 10.1% in turnover for road construction projects between January and May 2023, which largely contributed to the 4.5% overall decline in the civils segment. As a result, the concrete floor coating market has been adversely affected during this period.

Market Segmentation

By Product

By Application

  • Indoor

  • Outdoor

Regional Analysis

Asia Pacific dominated the concrete floor coating market with the highest revenue share of about 39.2% in 2023. This regional growth can be primarily attributed to the booming construction industry in Asia Pacific. The region is currently experiencing significant growth in construction, driven by factors such as rapid urbanization, population growth, and infrastructure development. According to our research, Asia-Pacific is expected to account for USD 7.5 trillion of global construction output by 2030. Furthermore, the Asia Pacific region is also witnessing substantial industrialization, fueled by the rising demand for consumer goods, increased investments in manufacturing industries, and favorable government policies. This industrialization trend is directly contributing to the growth of the concrete floor coatings market, as industrial floors require coatings to enhance durability and safety. Moreover, there is a growing demand for decorative concrete floor coatings in the Asia Pacific region, driven by the expanding middle-class population and rising disposable incomes. Additionally, there is a strong emphasis on green building practices in the region, motivated by increasing environmental concerns, government regulations, and cost savings. As a result, the adoption of eco-friendly coatings is on the rise, further driving the growth of the market.

North America is the second-largest market for the concrete floor coating market and is expected to grow with a CAGR of about 5.7% during the forecast period. The growth of the market in this region is mainly owing to the thriving construction industry. The construction sector in North America is experiencing remarkable expansion with more than 30% market share, fueled by factors such as population growth, infrastructure development, and increased investments in real estate. Moreover, the region is witnessing a surge in demand for eco-friendly coatings due to environmental concerns, government regulations, and heightened awareness among consumers. Additionally, industrialization is on the rise in North America, driven by the growing demand for consumer goods and substantial investments in the manufacturing industry. Furthermore, there is an increasing demand for decorative concrete floor coatings in the region, as disposable incomes rise, the desire for aesthetically pleasing interiors grows, and awareness about the benefits of decorative coatings spreads.

Concrete-Floor-Coating-Market-By-Region

Get Customized Report as Per Your Business Requirement - Request For Customized Report

REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

Key Players

The major key players are Tennant Coatings, Vanguard Concrete Coating, BASF SE, Trucrete Surfacing Systems, PPG Pittsburgh Paints, North American Coating Solution, The Sherwin-Williams Company, Elite Crete Systems, Pratt & Lambert, Florock, Axalta Coating Systems, and other key players mentioned in the final report.

Tennant Coatings-Company Financial Analysis

Company Landscape Analysis

Recent Development:

  • In June 2023, PPG, a leading manufacturer of paints and coatings, made an exciting announcement regarding the expansion of its PPG FLOORING concrete coatings offering. This expansion includes a comprehensive range of integrated systems consisting of primers, base coats, and topcoats. These systems are specifically designed for environments that require electrostatic protection, ensuring the utmost durability and reliability.

  • In Jan 2020, Florock® Polymer Flooring, a renowned manufacturer of commercial, industrial, and institutional concrete floor coatings, introduced the FloroStone™ Decorative Flooring System. This system revolutionizes decorative epoxy flooring by combining a sanitary, high-performance traffic surface with modern and upscale aesthetics. Not only does it provide an attractive appearance, but it also offers an economical and quick-turnaround solution.

Concrete Floor Coating Market Report Scope
Report Attributes Details
Market Size in 2023  US$ 4.75 Bn
Market Size by 2031  US$ 7.21 Bn
CAGR   CAGR of 5.5% From 2024 to 2031
Base Year 2023
Forecast Period  2024-2031
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Product (Epoxy, Acrylic, Polyurethanes, Polyaspartic, and Others)
• By Application (Indoor and Outdoor)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Tennant Coatings, Vanguard Concrete Coating, BASF SE, Trucrete Surfacing Systems, PPG Pittsburgh Paints, North American Coating Solution, The Sherwin-Williams Company, Elite Crete Systems, Pratt & Lambert, Florock, Axalta Coating Systems, 
Key Drivers • Increasing popularity of aesthetically appealing and durable flooring solutions
• Increasing demand for protective coatings
• Rising construction activities worldwide
Market Restraints • High cost associated with the concrete floor coatings
• Fluctuating prices of raw materials 

 

Frequently Asked Questions

Ans. The Compound Annual Growth rate for the Concrete Floor Coating Market over the forecast period is 5.5%.

Ans. The projected market size for the Concrete Floor Coating Market is USD 7.21 billion by 2031.

Ans: The indoor application segment dominated the Concrete Floor Coating Market with the highest revenue share of about 60.5% in 2023.

Ans: Yes, you can ask for the customization as per your business requirement.

Ans: The United States holds the largest revenue share in the North America region.

TABLE OF CONTENT
1. Introduction

1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4 Impact of Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Concrete Floor Coating Market Segmentation, By Product
8.1 Epoxy
8.2 Acrylic
8.3 Polyurethanes
8.4 Polyaspartic
8.5 Others

9. Concrete Floor Coating Market Segmentation, By Application
9.1 Indoor
9.2 Outdoor
 

10. Regional Analysis
10.1 Introduction10.2 North America
10.2.1 North America Concrete Floor Coating Market by Country
10.2.2North America Concrete Floor Coating Market by Product
10.2.3 North America Concrete Floor Coating Market by Application
10.2.4 USA
10.2.4.1 USA Concrete Floor Coating Market by Product
10.2.4.2 USA Concrete Floor Coating Market by Application
10.2.5 Canada
10.2.5.1 Canada Concrete Floor Coating Market by Product
10.2.5.2 Canada Concrete Floor Coating Market by Application
10.2.6 Mexico
10.2.6.1 Mexico Concrete Floor Coating Market by Product
10.2.6.2 Mexico Concrete Floor Coating Market by Application
10.3 Europe
10.3.1 Eastern Europe
10.3.1.1 Eastern Europe Concrete Floor Coating Market by Country
10.3.1.2 Eastern Europe Concrete Floor Coating Market by Product
10.3.1.3 Eastern Europe Concrete Floor Coating Market by Application
10.3.1.4 Poland
10.3.1.4.1 Poland Concrete Floor Coating Market by Product
10.3.1.4.2 Poland Concrete Floor Coating Market by Application
10.3.1.5 Romania
10.3.1.5.1 Romania Concrete Floor Coating Market by Product
10.3.1.5.2 Romania Concrete Floor Coating Market by Application
10.3.1.6 Hungary
10.3.1.6.1 Hungary Concrete Floor Coating Market by Product
10.3.1.6.2 Hungary Concrete Floor Coating Market by Application
10.3.1.7 Turkey
10.3.1.7.1 Turkey Concrete Floor Coating Market by Product
10.3.1.7.2 Turkey Concrete Floor Coating Market by Application
10.3.1.8 Rest of Eastern Europe
10.3.1.8.1 Rest of Eastern Europe Concrete Floor Coating Market by Product
10.3.1.8.2 Rest of Eastern Europe Concrete Floor Coating Market by Application
10.3.2 Western Europe
10.3.2.1 Western Europe Concrete Floor Coating Market by Country
10.3.2.2 Western Europe Concrete Floor Coating Market by Product
10.3.2.3 Western Europe Concrete Floor Coating Market by Application
10.3.2.4 Germany
10.3.2.4.1 Germany Concrete Floor Coating Market by Product
10.3.2.4.2 Germany Concrete Floor Coating Market by Application
10.3.2.5 France
10.3.2.5.1 France Concrete Floor Coating Market by Product
10.3.2.5.2 France Concrete Floor Coating Market by Application
10.3.2.6 UK
10.3.2.6.1 UK Concrete Floor Coating Market by Product
10.3.2.6.2 UK Concrete Floor Coating Market by Application
10.3.2.7 Italy
10.3.2.7.1 Italy Concrete Floor Coating Market by Product
10.3.2.7.2 Italy Concrete Floor Coating Market by Application
10.3.2.8 Spain
10.3.2.8.1 Spain Concrete Floor Coating Market by Product
10.3.2.8.2 Spain Concrete Floor Coating Market by Application
10.3.2.9 Netherlands
10.3.2.9.1 Netherlands Concrete Floor Coating Market by Product
10.3.2.9.2 Netherlands Concrete Floor Coating Market by Application
10.3.2.10 Switzerland
10.3.2.10.1 Switzerland Concrete Floor Coating Market by Product
10.3.2.10.2 Switzerland Concrete Floor Coating Market by Application
10.3.2.11 Austria
10.3.2.11.1 Austria Concrete Floor Coating Market by Product
10.3.2.11.2 Austria Concrete Floor Coating Market by Application
10.3.2.12 Rest of Western Europe
10.3.2.12.1 Rest of Western Europe Concrete Floor Coating Market by Product
10.3.2.12.2 Rest of Western Europe Concrete Floor Coating Market by Application
10.4 Asia-Pacific
10.4.1 Asia Pacific Concrete Floor Coating Market by Country
10.4.2 Asia Pacific Concrete Floor Coating Market by Product
10.4.3 Asia Pacific Concrete Floor Coating Market by Application
10.4.4 China
10.4.4.1 China Concrete Floor Coating Market by Product
10.4.4.2 China Concrete Floor Coating Market by Application
10.4.5 India
10.4.5.1 India Concrete Floor Coating Market by Product
10.4.5.2 India Concrete Floor Coating Market by Application
10.4.6 Japan
10.4.6.1 Japan Concrete Floor Coating Market by Product
10.4.6.2 Japan Concrete Floor Coating Market by Application
10.4.7 South Korea
10.4.7.1 South Korea Concrete Floor Coating Market by Product
10.4.7.2 South Korea Concrete Floor Coating Market by Application
10.4.8 Vietnam
10.4.8.1 Vietnam Concrete Floor Coating Market by Product
10.4.8.2 Vietnam Concrete Floor Coating Market by Application
10.4.9 Singapore
10.4.9.1 Singapore Concrete Floor Coating Market by Product
10.4.9.2 Singapore Concrete Floor Coating Market by Application
10.4.10 Australia
10.4.10.1 Australia Concrete Floor Coating Market by Product
10.4.10.2 Australia Concrete Floor Coating Market by Application
10.4.11 Rest of Asia-Pacific
10.4.11.1 Rest of Asia-Pacific Concrete Floor Coating Market by Product
10.4.11.2 Rest of Asia-Pacific Concrete Floor Coating Market by Application
10.5 Middle East & Africa
10.5.1 Middle East
10.5.1.1 Middle East Concrete Floor Coating Market by Country
10.5.1.2 Middle East Concrete Floor Coating Market by Product
10.5.1.3 Middle East Concrete Floor Coating Market by Application
10.5.1.4 UAE
10.5.1.4.1 UAE Concrete Floor Coating Market by Product
10.5.1.4.2 UAE Concrete Floor Coating Market by Application
10.5.1.5 Egypt
10.5.1.5.1 Egypt Concrete Floor Coating Market by Product
10.5.1.5.2 Egypt Concrete Floor Coating Market by Application
10.5.1.6 Saudi Arabia
10.5.1.6.1 Saudi Arabia Concrete Floor Coating Market by Product
10.5.1.6.2 Saudi Arabia Concrete Floor Coating Market by Application
10.5.1.7 Qatar
10.5.1.7.1 Qatar Concrete Floor Coating Market by Product
10.5.1.7.2 Qatar Concrete Floor Coating Market by Application
10.5.1.8 Rest of Middle East
10.5.1.8.1 Rest of Middle East Concrete Floor Coating Market by Product
10.5.1.8.2 Rest of Middle East Concrete Floor Coating Market by Application
10.5.2 Africa
10.5.2.1 Africa Concrete Floor Coating Market by Country
10.5.2.2 Africa Concrete Floor Coating Market by Product
10.5.2.3 Africa Concrete Floor Coating Market by Application
10.5.2.4 Nigeria
10.5.2.4.1 Nigeria Concrete Floor Coating Market by Product
10.5.2.4.2 Nigeria Concrete Floor Coating Market by Application
10.5.2.5 South Africa
10.5.2.5.1 South Africa Concrete Floor Coating Market by Product
10.5.2.5.2 South Africa Concrete Floor Coating Market by Application
10.5.2.6 Rest of Africa
10.5.2.6.1 Rest of Africa Concrete Floor Coating Market by Product
10.5.2.6.2 Rest of Africa Concrete Floor Coating Market by Application
10.6 Latin America
10.6.1 Latin America Concrete Floor Coating Market by Country
10.6.2 Latin America Concrete Floor Coating Market by Product
10.6.3 Latin America Concrete Floor Coating Market by Application
10.6.4 Brazil
10.6.4.1 Brazil Concrete Floor Coating Market by Product
10.6.4.2 Brazil Africa Concrete Floor Coating Market by Application
10.6.5 Argentina
10.6.5.1 Argentina Concrete Floor Coating Market by Product
10.6.5.2 Argentina Concrete Floor Coating Market by Application
10.6.6 Colombia
10.6.6.1 Colombia Concrete Floor Coating Market by Product
10.6.6.2 Colombia Concrete Floor Coating Market by Application
10.6.7 Rest of Latin America
10.6.7.1 Rest of Latin America Concrete Floor Coating Market by Product
10.6.7.2 Rest of Latin America Concrete Floor Coating Market by Application

11 Company Profile
11.1 Tennant Coatings
11.1.1 Company Overview
11.1.2 Financials
11.1.3 Product/ Services Offered
11.1.4 SWOT Analysis
11.1.5 The SNS View
11.2 Vanguard Concrete Coating
11.2.1 Company Overview
11.2.2 Financials
11.2.3 Product/ Services Offered
11.2.4 SWOT Analysis
11.2.5 The SNS View
11.3 BASF SE
11.3.1 Company Overview
11.3.2 Financials
11.3.3 Product/ Services Offered
11.3.4 SWOT Analysis
11.3.5 The SNS View
11.4 Trucrete Surfacing Systems
11.4 Company Overview
11.4.2 Financials
11.4.3 Product/ Services Offered
11.4.4 SWOT Analysis
11.4.5 The SNS View
11.5 PPG Pittsburgh Paints
11.5.1 Company Overview
11.5.2 Financials
11.5.3 Product/ Services Offered
11.5.4 SWOT Analysis
11.5.5 The SNS View
11.6 North American Coating Solution
11.6.1 Company Overview
11.6.2 Financials
11.6.3 Product/ Services Offered
11.6.4 SWOT Analysis
11.6.5 The SNS View
11.7 The Sherwin-Williams Company
11.7.1 Company Overview
11.7.2 Financials
11.7.3 Product/ Services Offered
11.7.4 SWOT Analysis
11.7.5 The SNS View
11.8 Elite Crete Systems
11.8.1 Company Overview
11.8.2 Financials
11.8.3 Product/ Services Offered
11.8.4 SWOT Analysis
11.8.5 The SNS View
11.9 Pratt & Lambert
11.9.1 Company Overview
11.9.2 Financials
11.9.3 Product/ Services Offered
11.9.4 SWOT Analysis
11.9.5 The SNS View
11.10 Florock
11.10.1 Company Overview
11.10.2 Financials
11.10.3 Product/ Services Offered
11.10.4 SWOT Analysis
11.10.5 The SNS View
11.11 Axalta Coating Systems
11.11.1 Company Overview
11.11.2 Financials
11.11.3 Product/ Services Offered
11.11.4 SWOT Analysis
11.11.5 The SNS View

12. Competitive Landscape
12.1 Competitive Benchmarking
12.2 Market Share Analysis
12.3 Recent Developments
12.3.1 Industry News
12.3.2 Company News
12.3.3 Mergers & Acquisitions

13. USE Cases and Best Practices

14. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Start a Conversation

Hi! Click one of our member below to chat on Phone