Electric Toothbrush Market Report Scope and Overview:

The Electric Toothbrush Market was valued at USD 5.10 billion in 2025E and is projected to reach USD 9.37 billion by 2033, growing at a robust CAGR of 7.90% during the forecast period of 2026-2033.

The electric toothbrush market is expected to grow substantially. This is driven by increasing dental awareness, dental practice development, and the benefits of preventative oral care, both in terms of health and finances. Dental problems such as cavities and gum disease affect many Americans, causing pain, dysfunction, and massive financial losses. The increase in the demand for the electric toothbrush is driven by the massive costs of dental care, which reaches USD 136 billion per year in the U.S., and USD 46 billion in yearly productivity losses due to oral diseases that remained untreated.

Electric Toothbrush Market Size and Forecast:

• Market Size in 2025E: USD 5.10 Billion

• Market Size by 2033: USD 9.37 Billion

• CAGR: 7.90% from 2026 to 2033

• Base Year: 2025E

• Forecast Period: 2026–2033

• Historical Data: 2022–2024

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Electric Toothbrush Market Highlights:

• Rising demand for health products is driving growth in the electric toothbrush market as dental problems like cavities and gum disease increase, with products like Oral-B iO Series 3 targeting markets such as China

• Technological advancements such as smart features, real-time feedback, and AI-enabled brushing modes attract tech-savvy consumers and improve oral hygiene compared to manual brushing

• Design-focused innovations including character-based and visually appealing brushes like the Ordo × Squishmallows collaboration make brushing enjoyable for children and teenagers, promoting consistent use and market expansion

• Key product features include multiple brushing modes, two-minute timers with audiovisual feedback, antimicrobial travel caps, USB-C rechargeable batteries, and long-lasting Lithium-ion performance

• Market growth is limited by insufficient consumer awareness of electric toothbrush benefits, product complexity, and lack of educational campaigns, leading many to prefer manual brushes

• Low adoption in developing regions due to cost, limited infrastructure, cultural preferences, and healthcare spending priorities slows growth, with targeted education, collaborations, and affordability initiatives needed

The U.S. Electric Toothbrush market size was valued at an estimated USD 1.95 billion in 2025 and is projected to reach USD 3.60 billion by 2033, growing at a CAGR of 6.6% over the forecast period 2026–2033. Market growth is driven by increasing consumer awareness of oral hygiene, rising prevalence of dental diseases, and growing adoption of advanced oral care technologies. Innovations in brush head design, smart sensors, and app connectivity, along with expanding e-commerce channels and product accessibility, further support market expansion. Additionally, rising disposable income, strong marketing campaigns by leading oral care brands, and increasing recommendations from dental professionals contribute to the steady growth outlook of the U.S. electric toothbrush market during the forecast period.

Electric Toothbrush Market Drivers:

• Increase in the need for health products is driving growth in the electric toothbrush Market.

Increasing consumer awareness and demand for advanced oral hygiene solutions are fueling substantial growth in the global electric toothbrush market. The increasing frequency of dental problems like cavities and gum disease is a significant driver pushing the market forward. Recent data shows that around 2.5 billion people globally have dental issues, with a worrying 89% of the Chinese population facing the same problems. Around 79% of children in China suffer from cavities at a young age. The increased prevalence of oral health problems is creating a greater need for efficient preventive dental products, like electric toothbrushes. Multinational companies are meeting this need by launching advanced dental products into the market. One example is when Procter & Gamble (P&G), a major competitor in the consumer goods sector, presented its Oral-B iO Series 3 electric toothbrush at the China International Import Expo (CIIE) in Shanghai. This product launch shows how dedicated the company is to meeting the increasing oral health demands of Chinese customers. P&G's participation in the expo shows a larger pattern of global brands turning their attention to the Chinese market, acknowledging its significant growth potential and the growing importance of health and wellness to Chinese buyers. 

• The Influence of Design Focused on Characters on Market Expansion

This trend emphasizes the increasing demand for fun and interactive oral care products that make brushing enjoyable, ultimately promoting consistent usage among younger age groups. This strategy reflects the overall direction of the electric toothbrush industry, which is placing more emphasis on engaging consumers with creative features and attractive designs. The introduction of this product line in key markets like the UK, Europe, and the USA is ready to spur considerable expansion, fulfilling the increasing need for both efficient and appealing oral hygiene products. The collaboration highlights the necessity of combining functionality with attractive design in order to attract and keep consumer attention in the evolving electric toothbrush market. The creative partnership between Ordo and Squishmallows is changing the electric toothbrush industry by incorporating captivating character-based designs to promote better oral health in kids and teenagers. This collaboration shows how combining well-known brands with cutting-edge dental technology can greatly boost consumer interest and market growth. 

Electric Toothbrush Market Restraints:

• Insufficient understanding of the benefits of using the product leads to a limitation in market growth.

Many consumers are not informed about how electric toothbrushes can improve oral hygiene compared to manual toothbrushes, which is a major obstacle to market growth. Even with their advanced technology, such as oscillating brush heads, pressure sensors, and built-in timers to enhance brushing efficiency and effectiveness, electric toothbrushes are frequently not used enough because of inadequate consumer education. The lack of information leads to a delay in people choosing electric toothbrushes because they may not fully understand the better plaque removal, gum health benefits, and user-friendly features they provide. Regarding the intricacy and upkeep of electric toothbrushes can also discourage potential users, who may view these tools as too difficult or costly for the advantages they offer. Moreover, the success of marketing and educational initiatives varies, with certain areas facing increased levels of misinformation or insufficient promotional activities. Consumers in different markets are unable to fully comprehend the long-term value and health benefits of electric toothbrushes due to the absence of focused outreach and education. Consequently, there is limited demand in the electric toothbrush market as many people prefer manual options because they are not aware of the benefits of advanced oral care technologies. Providing thorough education and successful marketing tactics is vital in overcoming these knowledge gaps and boosting market growth.

• Electric toothbrush market growth is restricted by low adoption rates in developing regions.

The electric toothbrush industry is currently encountering major obstacles in developing areas because manual toothbrushes are still the preferred option because they are inexpensive and easy to find. Basic healthcare needs receive more funding in developing countries than dental care, hindering market entry due to economic constraints. Furthermore, the limited understanding of the advantages of electric toothbrushes, such as better plaque removal and gum health, adds to their lack of popularity. In numerous underdeveloped regions, the lack of proper infrastructure hinders the availability of cutting-edge dental products, making it hard for interested individuals to obtain electric toothbrushes. Traditional brushing techniques and healthcare spending priorities differ greatly due to cultural influences. In developing countries, healthcare funds are typically prioritized for urgent needs like controlling infectious diseases and providing basic medical services instead of dental products for consumers. As a result, the electric toothbrush market in these areas lags behind due to low penetration and slow growth, in contrast to wealthier markets with higher awareness and purchasing power stimulating demand. To tackle these challenges, specific educational programs, strategic collaborations for dispersal, and endeavors to increase affordability and availability of electric toothbrushes in developing areas are needed.

Electric Toothbrush Market Segment Analysis:

By Product Type

Based on Product Type, Battery Powered is capturing the largest share revenue for Electric Tooth Brush market with 62% of share in 2025. Battery-operated toothbrushes are more appealing to budget-conscious shoppers because they are cheaper than rechargeable ones. Furthermore, easy-to-replace batteries add to their attractiveness, particularly in circumstances with limited power sources, like when traveling or engaging in outdoor activities. Recent advancements in electric toothbrushes powered by batteries have continued to drive the expansion of the market. Improvements in battery technology have resulted in batteries that last longer and perform better, addressing past worries about having to replace batteries often.  Numerous companies have launched creative electric toothbrushes powered by batteries to meet the increasing needs of consumers. For instance, companies such as Colgate and Oral-B have introduced toothbrush models that blend cutting-edge brushing technology with the convenience of battery operation. The Battery-Powered Smart Electronic Toothbrush from Colgate includes a timer and a soft but efficient brushing motion, made to enhance oral health and ensure convenience. Similarly, Oral-B's electric toothbrushes with batteries provide various brushing modes and comfortable designs to improve user experience, eliminating the necessity of recharging.

By End user

Female is capturing the largest share in Electric tooth brush market with 61% of share in 2025. This trend is mostly influenced by the increasing number of women working and having more money to spend on high-end skincare products. In 2021, the World Bank reported that women made up 50% of the global labor force, demonstrating a substantial economic impact and affecting consumer behavior. Women, who juggle work and personal obligations, place importance on practical and high-performing items such as electric toothbrushes for maintaining their oral health. Businesses have addressed this need by creating customized innovations. For example, Philips Sonicare and Oral-B have released electric toothbrushes tailored for women, including stylish designs, customizable brushing modes, and sensitivity settings. The "HealthyWhite+" toothbrush from Philips Sonicare provides women with a sensitive mode and advanced whitening features to meet their desire for effective cleaning and cosmetic advantages. Oral-B's "Genius X" incorporates artificial intelligence coaching to boost brushing skills, attracting female consumers who are tech-savvy. Moreover, items like the "Fairywill Electric Toothbrush" combine both visual appeal and top-notch performance at a more economical price, making them appealing to budget-conscious women who still value quality. 

Electric Toothbrush Market Regional Analysis:

North America Electric Toothbrush Market Trends:

North America dominate the electric tooth brush market with largest share revenue of 34% of share in 2025. This strong position is driven by a notable surge in personal spending in the area, as reported by the Bureau of Economic Analysis, resulting in a USD 42.2 billion increase, or 0.3%, by August 2023. This economic trend shows the increasing disposable income and purchasing ability of North American consumers, leading to a rise in demand for high-tech personal care items such as electric toothbrushes. The widening of retail outlets, such as grocery stores and drugstores in cities and countryside in the United States, has also helped boost market expansion by enhancing the availability of products. Top companies are leveraging this trend by using technological advancements and strategic growth. An example is the "Sonicare Diamond Clean Smart" by Philips Sonicare, which combines smart sensor technology to offer instant feedback and tailored guidance to improve users' brushing routines. The "iO Series" by Oral-B utilizes AI-powered brushing modes and instant feedback to enhance oral care routines. Furthermore, American corporations are dedicating resources to extend their distribution channels and incorporating their goods into different retail outlets, such as online and physical stores, in order to meet the varied demands of consumers in North America. 

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Asia-Pacific Electric Toothbrush Market Trends:

Asia Pacific is expected to have a substantial influence on the electric toothbrush market in 2025, with an estimated compound annual growth rate (CAGR) of 7.90%. The rapid expansion is mainly caused by the increasing popularity of online shopping platforms in the area, allowing for a more convenient way to purchase a variety of dental products, such as electric toothbrushes. With the rise of online shopping, customers are coming across and buying more sophisticated oral care products, driving up market demand. Moreover, local competitors are prioritizing innovation and improving their products in order to attract the increasing consumer demand. Panasonic and Colgate-Palmolive are at the forefront in developing innovative products designed to meet the specific preferences and requirements of local markets. An example of this is Panasonic's release of the "EW-DL83," a sophisticated model with high-frequency brushing technology and ergonomic design, specifically designed for the various dental care needs of Asian customers. 

Europe Electric Toothbrush Market Trends:

Europe holds a significant share of the electric toothbrush market, supported by strong awareness of oral hygiene, preventive healthcare practices, and widespread adoption of premium personal care products. Countries such as Germany, the UK, and France lead demand due to high disposable incomes and strong recommendations from dental professionals. Consumers in Europe show a growing preference for smart and sustainable oral care solutions, encouraging companies like Philips Sonicare and Oral-B to introduce advanced models with pressure sensors, multiple brushing modes, and eco-friendly packaging. The expansion of pharmacy chains, supermarkets, and online retail platforms further supports market growth. Continuous innovation, coupled with a focus on gum health and plaque control, is expected to sustain steady market expansion across the region.

Latin America Electric Toothbrush Market Trends:

The Latin America electric toothbrush market is witnessing gradual growth, driven by rising urbanization, improving healthcare awareness, and increasing middle-class income levels. Countries such as Brazil and Mexico dominate regional demand due to better retail infrastructure and growing exposure to global oral care brands. Manufacturers are focusing on affordable electric toothbrush models to attract price-sensitive consumers while expanding their presence through online platforms and pharmacy networks. Increased promotional activities and dentist-led awareness campaigns are also contributing to market penetration. Although adoption rates remain lower than in developed regions, improving access and education are expected to drive consistent growth.

Middle East & Africa Electric Toothbrush Market Trends:

The Middle East and Africa electric toothbrush market is experiencing moderate growth, supported by rising health consciousness, urban population growth, and increasing availability of advanced oral care products in Gulf countries. Nations such as the UAE and Saudi Arabia are leading adoption due to higher disposable incomes and expanding modern retail channels. Premium electric toothbrushes with smart features are gaining traction among urban consumers, while multinational brands are strengthening their regional distribution networks. However, limited awareness and affordability challenges in parts of Africa continue to restrict market penetration. Targeted education initiatives and improved product accessibility are expected to gradually support market expansion.

Electric Toothbrush Market Competitive Landscape:

Oral-B, a leading oral care brand owned by Procter & Gamble (established 1837), specializes in innovative dental hygiene products including manual and electric toothbrushes, floss, and oral care accessories. Renowned for its iO technology, Oral-B combines advanced research, smart features, and professional endorsements to enhance global oral health.

• In Jan 2025, Oral-B launched the iO Series 2 (iO2) electric toothbrush, offering an affordable, user-friendly entry into iO technology with advanced plaque removal and gum protection. The iO2 features a 2-minute timer, pressure sensor, smart bristles, and three intensity levels, making the switch from manual to electric brushing easy and effective.

Royal Philips (established 1891) is a global health technology leader, specializing in medical devices, personal health, and connected care solutions. Philips Sonicare, its flagship oral care brand, offers innovative electric toothbrushes and smart oral health products that combine advanced technology, AI-driven guidance, and professional endorsements to improve global dental hygiene.

• In Sep 2025 – Philips Sonicare launched its 6000 and 6400 series electric toothbrushes, featuring Next-Generation Sonicare technology for deep cleaning, gentle gum care, and personalized brushing via the Sonicare app. Exclusive at Walmart, these models include pressure sensors, multiple modes, and long battery life for an easy switch from manual brushing.

Electric Toothbrush Market Key Players:

• Procter & Gamble Company

• Colgate-Palmolive Company

• Panasonic Corporation

• Koninklijke Philips N.V.

• Shenzhen Risun Technology Co. Ltd

• Mouth Watchers

• Conair Corporation

• Quip Inc.

• Water Pik Inc.

• Kolibree SAS

• Philips Sonicare

• FOREO

• Church and Dwight

• JSB Healthcare

• Oral-B

• Panasonic (duplicate, already listed)

• Braun GmbH

• GlaxoSmithKline (GSK)

• Sunstar Group

• Lion Corporation

• Shenzhen Risun Technology Co. Ltd