Report Scope & Overview:
The Electric Toothbrush Market size was valued at USD 4.06 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2023 to 2030 and it will reach USD 7.47 billion in 2030.
An electric toothbrush is an innovative oral product, used to clean teeth, gums, and tongue through rotation or head movement from side to side. Rotating or joint movement of the head in an electric toothbrush is effective in removing plaque and reducing gingivitis. Electric toothbrushes are combined with advanced features that enhance the feel of brushing and improve brushing habits. Some of the features include a variety of toothpaste options selected for sensitive teeth, the benefits of teeth whitening, and the action of brushing the gums. Additionally, pressure sensors are applied to the toothbrush to apply the required pressure to the teeth and gums during brushing.
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MARKET DYNAMICS:
DRIVERS
One of the most important things in the market for electric toothbrushes is to raise awareness about oral health and hygiene. According to a study, about 93% of Americans consider oral health to be an important part of their overall well-being. Income from people in developing countries will increase dramatically, accelerating the growth of the electric toothbrush industry. The increase in oral diseases and oral health issues will also boost market growth. Increased use of electric toothbrushes for mentally ill patients and the number of adults will improve the Global Market.
OPPORTUNITIES
One of the major market opportunities to increase the market share of electric toothbrush is the increase in oral hygiene awareness among young people. Prolonged use of an electric toothbrush, such as gum massage and tooth whitening, is expected to create significant potential for global market growth. The adoption and integration of advanced technologies will create even greater opportunities for growth and global markets. For example, an electric toothbrush can be converted into a smart device to give patients and dentists information about their brushing process.
RESTRAINTS
According to market analysis of electric toothbrush, one of the key factors that limits the growth of the global market is the high cost of electric brush. Environmental concerns about the disposal of electric toothbrushes are another major factor that could impede the growth and development of the global market. According to a study, about one billion toothbrushes are discarded in the United States each year.
CHALLENGES
The need to change the head of the electric toothbrush every three to five months is a potential challenge that can slow market growth. The cost of replacing the head may reduce the acceptance of the electric toothbrush. On the other hand, global market changes and the development of electric toothbrush will accelerate the growth of the electric toothbrush industry.
IMPACT OF COVID-19:
The nature of the epidemic has had a positive impact on the growth of the electric toothbrush market. The rapid spread of the Covid-19 epidemic raises concerns about human health and hygiene—increased consumer demand for products related to hygiene and personal care. According to a study by the US Department of Commerce, sales of personal and health care stores in the United States increased by 8.9% in2020 compared to June 2019. The demand for various forms of personal care has increased in many countries even before the closure. The main reason for the growth of the Global Market was to prevent the spread of Coronavirus. However, the global market has declined sharply due to the closure and closure of facilities around the world. Leading market players are involved in adopting strategies that will increase the market capitalization of the electric toothbrush.
MARKET ESTIMATION:
BY TYPE
The electric toothbrush is sub-divided into two types: rechargeable toothbrushes and battery toothbrushes. The rechargeable toothbrush has the largest market share in the globe.
BY APPLICATION
Based on end-users, the electric toothbrush market is divided into children and adults. Half of the adult population has a higher position in the global market share. The adult half are predicted to dominate the global market at the time of the forecast.
KEY MARKET SEGMENTATION
BY TYPE
Rotational
Vibrational
Rotation/Oscillation
Sonic/Side-by-side
By Bristle
Soft
Nanometer
By Application
Adult
Children
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REGIONAL ANALYSIS:
The market for Asia-Pacific electric toothbrushes is rapidly growing, as electric toothbrushes have gained popularity due to their high cleaning of the oral cavity. In addition, the increase in income from the region, as well as the increase in the incidence of dental caries, drive market growth.
REGIONAL COVERAGE:
North America
USA
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Rest of Europe
Asia-Pacific
Japan
south Korea
China
India
Australia
Rest of Asia-Pacific
The Middle East & Africa
Israel
UAE
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
KEY PLAYERS:
The Major Players are Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Corporation, Koninklijke Philips N.V, Shenzhen Risun Technology Co. Ltd, Mouth Watchers, Conair Corporation, Quip Inc., Water Pik Inc, Kolibree SAS, Philips Sonicare. FOREO, Church and Dwight, JSB Healthcare, Panasonic, Oral - B and other players
Panasonic Corporation-Company Financial Analysis
Recent Developments
In July 2023, Perfora, India's leading digital native oral care brand presents "the Aluminum Toothbrush Electric Handle" innovation in the field of oral hygiene. The toothbrush is made of 70 % less plastic than any other electric toothbrushes on the market, setting a new standard for sustainability and environmental consciousness.
In November 2022, Quip, a modern oral health provider, announces that it has launched its latest innovation, the first-ever Rechargeable Electric Toothbrush, an industry-disrupting toothbrush which will be charged up to three months.
| Report Attributes | Details |
| Market Size in 2022 | US$ 4.06 Bn |
| Market Size by 2030 | US$ 7.47 Bn |
| CAGR | CAGR of 7.9% From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2020-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Type (Rotational, Vibrational, Rotation/Oscillation, Sonic/Side-By-Side) • By Bristle (Soft, Nanometer) • By Application (Adult, Children) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Corporation, Koninklijke Philips N.V, Shenzhen Risun Technology Co. Ltd, Mouth Watchers, Conair Corporation, Quip Inc., Water Pik Inc, Kolibree SAS, Philips Sonicare. FOREO, Church and Dwight, JSB Healthcare, Panasonic, Oral - B |
| Key Drivers | • The increase in oral diseases and oral health issues will also boost market growth. |
| Market Opportunities | • One of the major market opportunities to increase the market share of electric toothbrushes is the increase in oral hygiene awareness among young people. |
Ans: The Electric Toothbrush market size was estimated to reach USD 7.47 Bn by 2030.
Ans: Electric Toothbrush Market is expected to grow at a compound annual growth rate of 7.9% over the forecast period 2023-2030.
Ans: By end user segment, the adult half are predicted to dominate the global market.
Ans: Rising awareness about oral health and hygiene is driving the global Electric Tooth Brush Market.
Ans: High cost of electric brush is restraining the overall market growth.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ukraine- Russia War
4.3 Impact of Ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 Japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Battery-free Sensors Market Segmentation, by Type
8.1Introduction
8.2 Rotational
8.3 Vibrational
8.4 Rotation/Oscillation
8.5 Sonic/Side-by-side
9. Battery-free Sensors Market Segmentation, by Bristle
9.1Introduction
9.2 Soft
9.3 Nanometer
10. Battery-free Sensors Market Segmentation, by Application
10.1 Introduction
10.2 Adult
10.3 Children
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 USA
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.3.6 The Netherlands
11.3.7 Rest of Europe
11.4 Asia-Pacific
11.4.1 Japan
11.4.2 South Korea
11.4.3 China
11.4.4 India
11.4.5 Australia
11.4.6 Rest of Asia-Pacific
11.5 The Middle East & Africa
11.5.1 Israel
11.5.2 UAE
11.5.3 South Africa
11.5.4 Rest
11.6 Latin America
11.6.1 Brazil
11.6.2 Argentina
11.6.3 Rest of Latin America
12. Company Profiles
12.1 STMicroelectronics
12.1.1 Financial
12.1.2 Products/ Services Offered
12.1.3 SWOT Analysis
12.1.4 The SNS view
12.2 Honeywell International
12.3 Rockwell Automation
12.4 Texas Instruments
12.5 Panasonic Corporation
12.6 TE Connectivity
12.7 Amphenol Corporation
12.8 Bosch Sensortec
12.9 Siemens
12.10 Dwyer Instruments
12.11 Other
13. Competitive Landscape
13.1 Competitive Benchmark
13.2 Market Share Analysis
13.3 Recent Developments
14. Conclusion
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