Report Scope & Overview:

The Electric Toothbrush Market size was valued at USD 4.06 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2023 to 2030 and it will reach USD 7.47 billion in 2030.

An electric toothbrush is an innovative oral product, used to clean teeth, gums, and tongue through rotation or head movement from side to side. Rotating or joint movement of the head in an electric toothbrush is effective in removing plaque and reducing gingivitis. Electric toothbrushes are combined with advanced features that enhance the feel of brushing and improve brushing habits. Some of the features include a variety of toothpaste options selected for sensitive teeth, the benefits of teeth whitening, and the action of brushing the gums. Additionally, pressure sensors are applied to the toothbrush to apply the required pressure to the teeth and gums during brushing.

Electric Toothbrush Market Revenue Analysis

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One of the most important things in the market for electric toothbrushes is to raise awareness about oral health and hygiene. According to a study, about 93% of Americans consider oral health to be an important part of their overall well-being. Income from people in developing countries will increase dramatically, accelerating the growth of the electric toothbrush industry. The increase in oral diseases and oral health issues will also boost market growth. Increased use of electric toothbrushes for mentally ill patients and the number of adults will improve the Global Market.


One of the major market opportunities to increase the market share of electric toothbrush is the increase in oral hygiene awareness among young people. Prolonged use of an electric toothbrush, such as gum massage and tooth whitening, is expected to create significant potential for global market growth. The adoption and integration of advanced technologies will create even greater opportunities for growth and global markets. For example, an electric toothbrush can be converted into a smart device to give patients and dentists information about their brushing process.


According to market analysis of electric toothbrush, one of the key factors that limits the growth of the global market is the high cost of electric brush. Environmental concerns about the disposal of electric toothbrushes are another major factor that could impede the growth and development of the global market. According to a study, about one billion toothbrushes are discarded in the United States each year.


The need to change the head of the electric toothbrush every three to five months is a potential challenge that can slow market growth. The cost of replacing the head may reduce the acceptance of the electric toothbrush. On the other hand, global market changes and the development of electric toothbrush will accelerate the growth of the electric toothbrush industry.


The nature of the epidemic has had a positive impact on the growth of the electric toothbrush market. The rapid spread of the Covid-19 epidemic raises concerns about human health and hygiene—increased consumer demand for products related to hygiene and personal care. According to a study by the US Department of Commerce, sales of personal and health care stores in the United States increased by 8.9% in2020 compared to June 2019. The demand for various forms of personal care has increased in many countries even before the closure. The main reason for the growth of the Global Market was to prevent the spread of Coronavirus. However, the global market has declined sharply due to the closure and closure of facilities around the world. Leading market players are involved in adopting strategies that will increase the market capitalization of the electric toothbrush.



The electric toothbrush is sub-divided into two types: rechargeable toothbrushes and battery toothbrushes. The rechargeable toothbrush has the largest market share in the globe.


Based on end-users, the electric toothbrush market is divided into children and adults. Half of the adult population has a higher position in the global market share. The adult half are predicted to dominate the global market at the time of the forecast.



  • Rotational

  • Vibrational

  • Rotation/Oscillation

  • Sonic/Side-by-side

By Bristle

  • Soft

  • Nanometer

By Application

  • Adult

  • Children

Electric Toothbrush Market Segmentation Analysis

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The market for Asia-Pacific electric toothbrushes is rapidly growing, as electric toothbrushes have gained popularity due to their high cleaning of the oral cavity. In addition, the increase in income from the region, as well as the increase in the incidence of dental caries, drive market growth.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The Major Players are Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Corporation, Koninklijke Philips N.V, Shenzhen Risun Technology Co. Ltd, Mouth Watchers, Conair Corporation, Quip Inc., Water Pik Inc, Kolibree SAS, Philips Sonicare. FOREO, Church and Dwight, JSB Healthcare, Panasonic, Oral - B and other players

Panasonic Corporation-Company Financial Analysis

Company Landscape Analysis

Recent Developments

  • In July 2023, Perfora, India's leading digital native oral care brand presents "the Aluminum Toothbrush Electric Handle" innovation in the field of oral hygiene. The toothbrush is made of 70 % less plastic than any other electric toothbrushes on the market, setting a new standard for sustainability and environmental consciousness.

  • In November 2022, Quip, a modern oral health provider, announces that it has launched its latest innovation, the first-ever Rechargeable Electric Toothbrush, an industry-disrupting toothbrush which will be charged up to three months.

Electric Toothbrush Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 4.06 Bn
Market Size by 2030  US$ 7.47 Bn
CAGR   CAGR of 7.9% From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Rotational, Vibrational, Rotation/Oscillation, Sonic/Side-By-Side)
• By Bristle (Soft, Nanometer)
• By Application (Adult, Children)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Corporation, Koninklijke Philips N.V, Shenzhen Risun Technology Co. Ltd, Mouth Watchers, Conair Corporation, Quip Inc., Water Pik Inc, Kolibree SAS, Philips Sonicare. FOREO, Church and Dwight, JSB Healthcare, Panasonic, Oral - B
Key Drivers • The increase in oral diseases and oral health issues will also boost market growth.
Market Opportunities • One of the major market opportunities to increase the market share of electric toothbrushes is the increase in oral hygiene awareness among young people.


Frequently Asked Questions

Ans: The Electric Toothbrush market size was estimated to reach USD 7.47 Bn by 2030.

Ans: Electric Toothbrush Market is expected to grow at a compound annual growth rate of 7.9% over the forecast period 2023-2030.

Ans: By end user segment, the adult half are predicted to dominate the global market.

Ans: Rising awareness about oral health and hygiene is driving the global Electric Tooth Brush Market.

Ans: High cost of electric brush is restraining the overall market growth.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia War

4.3 Impact of Ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis


8. Battery-free Sensors Market Segmentation, by Type


8.2 Rotational

8.3 Vibrational

8.4 Rotation/Oscillation

8.5 Sonic/Side-by-side

9. Battery-free Sensors Market Segmentation, by Bristle


9.2 Soft

9.3 Nanometer

10. Battery-free Sensors Market Segmentation, by Application

10.1 Introduction

10.2 Adult

10.3 Children

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2  Canada

11.2.3  Mexico

11.3     Europe

11.3.1  Germany

11.3.2  UK

11.3.3  France

11.3.4  Italy

11.3.5  Spain

11.3.6  The Netherlands

11.3.7  Rest of Europe

11.4     Asia-Pacific

11.4.1  Japan

11.4.2  South Korea

11.4.3  China

11.4.4  India

11.4.5  Australia

11.4.6  Rest of Asia-Pacific

11.5     The Middle East & Africa

11.5.1  Israel

11.5.2  UAE

11.5.3  South Africa

11.5.4  Rest

11.6     Latin America

11.6.1  Brazil

11.6.2  Argentina

11.6.3  Rest of Latin America

12. Company Profiles

12.1 STMicroelectronics

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2 Honeywell International

12.3 Rockwell Automation

12.4 Texas Instruments

12.5 Panasonic Corporation

12.6 TE Connectivity

12.7 Amphenol Corporation

12.8 Bosch Sensortec

12.9 Siemens

12.10 Dwyer Instruments

12.11 Other

13. Competitive Landscape

13.1 Competitive Benchmark

13.2 Market Share Analysis

13.3 Recent Developments

14. Conclusion

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Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

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Primary Research

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Data Bank Validation

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