Table Of Contents
1. Introduction
1.1 Market Definition & Scope
1.2 Research Assumptions & Abbreviations
1.3 Research Methodology
2. Executive Summary
2.1 Market Snapshot
2.2 Market Absolute $ Opportunity Assessment & Y-o-Y Analysis, 2021–2032
2.3 Market Size & Forecast, By Segmentation, 2021–2032
2.3.1 Market Size By Type
2.3.2 Market Size By Sample Type
2.3.2 Market Size By Test Type
2.3.2 Market Size By End Use
2.4 Market Share & Bps Analysis By Region, 2024
2.5 Industry Growth Scenarios – Conservative, Likely & Optimistic
2.6 Industry CxO’s Perspective
3. Market Overview
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Key Market Trends
3.2 Industry PESTLE Analysis
3.3 Key Industry Forces (Porter’s) Impacting Market Growth
3.4 Industry Life Cycle Assessment
3.5 Parent Market Overview
3.6 Market Risk Assessment
4. Statistical Insights & Trends Reporting
4.1 Global and Regional HSV Incidence & Prevalence Trends (2020–2024)
4.1.1 HSV-1 and HSV-2 seroprevalence by region and age group
4.1.2 Annual new infection rates globally and regionally
4.1.3 Gender- and population-specific HSV prevalence (e.g., pregnant women, immunocompromised)
4.2 Diagnostic Testing Volume Trends by Region (2020–2032)
4.2.1 Volume of HSV tests conducted annually across major regions
4.2.2 Growth in demand for point-of-care HSV testing
4.2.3 Test volume shift from culture methods to PCR and serological assays
4.3 Prescription and Clinical Practice Patterns (2024)
4.3.1 Prescription trends of antivirals (e.g., acyclovir, valacyclovir) by country
4.3.2 Regional differences in test-to-treat workflows
4.3.3 Adoption rates of reflex testing and confirmatory diagnostics
4.4 Public and Private Healthcare Spending on HSV Testing (2024)
4.4.1 Government and insurance reimbursement trends for HSV diagnostics
4.4.2 Out-of-pocket spending analysis across income groups
4.4.3 Public health program budgets dedicated to STI/HSV testing (e.g., CDC, WHO)
4.5 Laboratory and Point-of-Care Infrastructure Expansion (2020–2032)
4.5.1 Number of certified labs offering HSV testing
4.5.2 Penetration of self-testing and home-based sample collection kits
4.5.3 Integration of HSV testing into multiplex STI panels
5. HSV Testing Market Segmental Analysis & Forecast, By Type, 2021 – 2032, Value (USD Billion)
5.1 Introduction
5.2 HSV-1/HSV-2 Combines
5.2.1 Key Trends
5.2.2 Market Size & Forecast, 2021 – 2032
5.3 HSV-1
5.3.1 Key Trends
5.3.2 Market Size & Forecast, 2021 – 2032
5.4 HSV-2
5.4.1 Key Trends
5.4.2 Market Size & Forecast, 2021 – 2032
6. HSV Testing Market Segmental Analysis & Forecast, By Sample Type, 2021 – 2032, Value (USD Billion)
6.1 Introduction
6.2 Blood
6.2.1 Key Trends
6.2.2 Market Size & Forecast, 2021 – 2032
6.3 Swabs
6.3.1 Key Trends
6.3.2 Market Size & Forecast, 2021 – 2032
6.4 Cerebrospinal fluid
6.4.1 Key Trends
6.4.2 Market Size & Forecast, 2021 – 2032
7. HSV Testing Market Segmental Analysis & Forecast, By Test Type, 2021 – 2032, Value (USD Billion)
7.1 Introduction
7.2 Serological tests
7.2.1 Key Trends
7.2.2 Market Size & Forecast, 2021 – 2032
7.3 Direct detection tests
7.3.1 Key Trends
7.3.2 Market Size & Forecast, 2021 – 2032
7.4 Point-of-care tests
7.4.1 Key Trends
7.4.2 Market Size & Forecast, 2021 – 2032
8. HSV Testing Market Segmental Analysis & Forecast, By End Use, 2021 – 2032, Value (USD Billion)
8.1 Introduction
8.2 Hospitals
8.2.1 Key Trends
8.2.2 Market Size & Forecast, 2021 – 2032
8.3 Diagnostic Laboratories
8.3.1 Key Trends
8.3.2 Market Size & Forecast, 2021 – 2032
8.4 Clinics and sexual health centers
8.4.1 Key Trends
8.4.2 Market Size & Forecast, 2021 – 2032
8.5 Home care / self-testing
8.5.1 Key Trends
8.5.2 Market Size & Forecast, 2021 – 2032
9. HSV Testing Market Segmental Analysis & Forecast By Region, 2021 – 2025, Value (USD Billion)
9.1 Introduction
9.2 North America
9.2.1 Key Trends
9.2.2 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.2.3 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.2.4 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.2.5 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.2.6 HSV Testing Market Size & Forecast, By Country, 2021 – 2032
9.2.6.1 USA
9.2.6.1.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.2.6.1.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.2.6.1.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.2.6.1.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.2.6.2 Canada
9.2.6.2.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.2.6.2.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.2.6.2.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.2.6.2.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.3 Europe
9.3.1 Key Trends
9.3.2 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.3.3 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.3.4 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.3.5 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.3.6 HSV Testing Market Size & Forecast, By Country, 2021 – 2032
9.3.6.1 Germany
9.3.6.1.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.3.6.1.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.3.6.1.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.3.6.1.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.3.6.2 UK
9.3.6.2.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.3.6.2.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.3.6.2.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.3.6.2.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.3.6.3 France
9.3.6.3.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.3.6.3.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.3.6.3.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.3.6.3.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.3.6.4 Italy
9.3.6.4.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.3.6.4.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.3.6.4.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.3.6.4.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.3.6.5 Spain
9.3.6.5.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.3.6.5.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.3.6.5.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.3.6.5.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.3.6.6 Russia
9.3.6.6.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.3.6.6.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.3.6.6.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.3.6.6.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.3.6.7 Poland
9.3.6.7.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.3.6.7.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.3.6.7.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.3.6.7.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.3.6.8 Rest of Europe
9.3.6.8.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.3.6.8.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.3.6.8.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.3.6.8.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.4 Asia-Pacific
9.4.1 Key Trends
9.4.2 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.4.3 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.4.4 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.4.5 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.4.6 HSV Testing Market Size & Forecast, By Country, 2021 – 2032
9.4.6.1 China
9.4.6.1.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.4.6.1.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.4.6.1.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.4.6.1.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.4.6.2 India
9.4.6.2.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.4.6.2.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.4.6.2.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.4.6.2.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.4.6.3 Japan
9.4.6.3.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.4.6.3.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.4.6.3.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.4.6.3.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.4.6.4 South Korea
9.4.6.4.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.4.6.4.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.4.6.4.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.4.6.4.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.4.6.5 Australia
9.4.6.5.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.4.6.5.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.4.6.5.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.4.6.5.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.4.6.6 ASEAN Countries
9.4.6.6.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.4.6.6.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.4.6.6.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.4.6.6.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.4.6.7 Rest of Asia-Pacific
9.4.6.7.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.4.6.7.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.4.6.7.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.4.6.7.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.5 Latin America
9.5.1 Key Trends
9.5.2 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.5.3 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.5.4 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.5.5 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.5.6 HSV Testing Market Size & Forecast, By Country, 2021 – 2032
9.5.6.1 Brazil
9.5.6.1.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.5.6.1.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.5.6.1.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.5.6.1.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.5.6.2 Argentina
9.5.6.2.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.5.6.2.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.5.6.2.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.5.6.2.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.5.6.3 Mexico
9.5.6.3.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.5.6.3.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.5.6.3.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.5.6.3.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.5.6.4 Colombia
9.5.6.4.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.5.6.4.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.5.6.4.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.5.6.4.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.5.6.5 Rest of Latin America
9.5.6.5.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.5.6.5.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.5.6.5.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.5.6.5.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.6 Middle East & Africa
9.6.1 Key Trends
9.6.2 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.6.3 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.6.4 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.6.5 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.6.6 HSV Testing Market Size & Forecast, By Country, 2021 – 2032
9.6.6.1 UAE
9.6.6.1.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.6.6.1.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.6.6.1.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.6.6.1.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.6.6.2 Saudi Arabia
9.6.6.2.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.6.6.2.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.6.6.2.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.6.6.2.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.6.6.3 Qatar
9.6.6.3.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.6.6.3.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.6.6.3.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.6.6.3.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.6.6.4 Egypt
9.6.6.4.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.6.6.4.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.6.6.4.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.6.6.4.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.6.6.5 South Africa
9.6.6.5.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.6.6.5.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.6.6.5.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.6.6.5.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
9.6.6.6 Rest of Middle East & Africa
9.6.6.6.1 HSV Testing Market Size & Forecast, By Type, 2021 – 2032
9.6.6.6.2 HSV Testing Market Size & Forecast, By Sample Type, 2021 – 2032
9.6.6.6.3 HSV Testing Market Size & Forecast, By Test Type, 2021 – 2032
9.6.6.6.4 HSV Testing Market Size & Forecast, By End User, 2021 – 2032
10. Competitive Landscape
10.1 Key Players' Positioning
10.2 Competitive Developments
10.2.1 Key Strategies Adopted (%), By Key Players, 2024
10.2.2 Year-Wise Strategies & Development, 2021 – 2025
10.2.3 Number Of Strategies Adopted By Key Players, 2024
10.3 Market Share Analysis, 2024
10.4 Product/Service & Application Benchmarking
10.4.1 Product/Service Specifications & Features By Key Players
10.4.2 Product/Service Heatmap By Key Players
10.4.3 Application Heatmap By Key Players
10.5 Industry Start-Up & Innovation Landscape
10.6 Key Company Profiles
10.6 Key Company Profiles
10.6.1 Roche
10.6.1.1 Company Overview & Snapshot
10.6.1.2 Product/Service Portfolio
10.6.1.3 Key Company Financials
10.6.1.4 SWOT Analysis
10.6.2 Abbott Laboratories
10.6.2.1 Company Overview & Snapshot
10.6.2.2 Product/Service Portfolio
10.6.2.3 Key Company Financials
10.6.2.4 SWOT Analysis
10.6.3 Becton Dickinson (BD)
10.6.3.1 Company Overview & Snapshot
10.6.3.2 Product/Service Portfolio
10.6.3.3 Key Company Financials
10.6.3.4 SWOT Analysis
10.6.4 Thermo Fisher Scientific
10.6.4.1 Company Overview & Snapshot
10.6.4.2 Product/Service Portfolio
10.6.4.3 Key Company Financials
10.6.4.4 SWOT Analysis
10.6.5 Siemens Healthineers
10.6.5.1 Company Overview & Snapshot
10.6.5.2 Product/Service Portfolio
10.6.5.3 Key Company Financials
10.6.5.4 SWOT Analysis
10.6.6 bioMérieux
10.6.6.1 Company Overview & Snapshot
10.6.6.2 Product/Service Portfolio
10.6.6.3 Key Company Financials
10.6.6.4 SWOT Analysis
10.6.7 Danaher (Cepheid)
10.6.7.1 Company Overview & Snapshot
10.6.7.2 Product/Service Portfolio
10.6.7.3 Key Company Financials
10.6.7.4 SWOT Analysis
10.6.8 Qiagen
10.6.8.1 Company Overview & Snapshot
10.6.8.2 Product/Service Portfolio
10.6.8.3 Key Company Financials
10.6.8.4 SWOT Analysis
10.6.9 Hologic
10.6.9.1 Company Overview & Snapshot
10.6.9.2 Product/Service Portfolio
10.6.9.3 Key Company Financials
10.6.9.4 SWOT Analysis
10.6.10 Bio-Rad Laboratories
10.6.10.1 Company Overview & Snapshot
10.6.10.2 Product/Service Portfolio
10.6.10.3 Key Company Financials
10.6.10.4 SWOT Analysis
10.6.11 Grifols
10.6.11.1 Company Overview & Snapshot
10.6.11.2 Product/Service Portfolio
10.6.11.3 Key Company Financials
10.6.11.4 SWOT Analysis
10.6.12 Meridian Bioscience
10.6.12.1 Company Overview & Snapshot
10.6.12.2 Product/Service Portfolio
10.6.12.3 Key Company Financials
10.6.12.4 SWOT Analysis
10.6.13 Luminex (DiaSorin)
10.6.13.1 Company Overview & Snapshot
10.6.13.2 Product/Service Portfolio
10.6.13.3 Key Company Financials
10.6.13.4 SWOT Analysis
10.6.14 QuidelOrtho
10.6.14.1 Company Overview & Snapshot
10.6.14.2 Product/Service Portfolio
10.6.14.3 Key Company Financials
10.6.14.4 SWOT Analysis
10.6.15 Sekisui Diagnostics
10.6.15.1 Company Overview & Snapshot
10.6.15.2 Product/Service Portfolio
10.6.15.3 Key Company Financials
10.6.15.4 SWOT Analysis
10.6.16 OraSure Technologies
10.6.16.1 Company Overview & Snapshot
10.6.16.2 Product/Service Portfolio
10.6.16.3 Key Company Financials
10.6.16.4 SWOT Analysis
10.6.17 GenMark Diagnostics (Roche)
10.6.17.1 Company Overview & Snapshot
10.6.17.2 Product/Service Portfolio
10.6.17.3 Key Company Financials
10.6.17.4 SWOT Analysis
10.6.18 ELITech Group
10.6.18.1 Company Overview & Snapshot
10.6.18.2 Product/Service Portfolio
10.6.18.3 Key Company Financials
10.6.18.4 SWOT Analysis
10.6.19 Teco Diagnostics
10.6.19.1 Company Overview & Snapshot
10.6.19.2 Product/Service Portfolio
10.6.19.3 Key Company Financials
10.6.19.4 SWOT Analysis
10.6.20 NovaTec Immundiagnostica
10.6.20.1 Company Overview & Snapshot
10.6.20.2 Product/Service Portfolio
10.6.20.3 Key Company Financials
10.6.20.4 SWOT Analysis
11. Analyst Recommendations
11.1 SNS Insider Opportunity Map
11.2 Industry Low-Hanging Fruit Assessment
11.3 Market Entry & Growth Strategy
11.4 Analyst Viewpoint & Suggestions On Market Growth
12. Assumptions
13. Disclaimer
14. Appendix
14.1 List Of Tables
14.2 List Of Figures
