The Location Based Advertising Market size was USD 81.6 billion in 2022 and is expected to Reach USD 290.7 billion by 2030 and grow at a CAGR of 17.2 % over the forecast period of 2023-2030.
Using information about a user's recent or present location, location-based advertising (LBA) targets users with appropriate ads and marketing materials. In order to deliver more individualized and contextually relevant adverts, this advertising strategy makes advantage of the geographic information collected from consumers' mobile devices or other location-tracking technologies. Users must first give permission for applications or services to access their location data in order for location-based advertising to function. This is normally done either through particular location permissions settings on the user's device or during the app installation process. Once the user has given permission, the program may locate the user accurately or roughly by using a variety of location technologies, including GPS, Wi-Fi, Bluetooth, or cell tower triangulation. Additionally, the use of LBA has increased across industries as a result of consumer usage of social media growing and marketers switching from traditional banner advertising to digital platforms. Additionally, the development of new data sources, regulatory measures to guarantee consumer safety, and altering marketing methodology are anticipated to encourage market expansion. Location data has emerged as one of the most significant data sources since more than two-thirds of the world's population are now connected via GPS-enabled mobile devices. According to the GSMA, there are currently 5.16 billion mobile subscribers worldwide. there are 4.57 billion internet users. The industry insights suggest that three out of four people who search for products or services nearby using their phone generally visit the location the same day and about 25% of those searches lead to confirm purchases. A compelling opportunity for advertisers to post marketing and advertising content on various social media platforms has also arisen as a result of changing consumer behaviour toward the usage of mobile applications for social interaction and purchasing. In addition, the growing number of mobile applications that businesses and advertisers are creating thanks to LBS are probably going to attract more customers and accelerate market expansion.
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KEY DRIVERS
The rapidly rising digitalization across industry verticals, growing penetration of internet & GPS-enabled mobile devices, and growing use of consumer data by marketers.
Users can have a positive and enduring brand experience by being engaged with tailored and location-based content.
The efficiency and accuracy of LBA have been enhanced by ongoing developments in location tracking technology, including better GPS accuracy, beacon technology, and Wi-Fi positioning systems.
RESTRAIN
Ad-blockers and privacy tools are being used by users more and more to prevent tracking.
Data Accuracy and Reliability
Ad-blockers and privacy tools are being used more frequently by users to prevent tracking and ad targeting, which can reduce the efficiency of location-based advertising.
OPPORTUNITY
It is projected that increased use of Cell ID positioning in the wake of growing IoT devices and 5G adoption will support the expansion of location-based services.
Location-based advertising is provide Opportunity for local businesses, as it helps drive foot traffic and attract nearby customers.
Marketers, researchers, regulatory organizations, and network providers will have several opportunities to enter the location-based advertising industry as a result of these advancements.
CHALLENGES
Obtaining clear and informed consent from users for location tracking can be challenging
It can be difficult to get consumers' clear, informed consent for location tracking. For users who do not want to engage in location-based advertising, app developers and advertisers must offer clear information about data collecting procedures and simple opt-out options.
The location-based advertising (LBA) sector in India and other nations has been significantly impacted by the Russia-Ukraine conflict. the expansion of the Indian location-based advertising market in 2023 is predicted to be negatively impacted by the Russia-Ukraine conflict. It is anticipated that the conflict will result in lower advertising expenditures, a move to internet advertising, and an increase in demand for advertising that respects consumer privacy. These elements are anticipated to counteract the increase that would have been fuelled by the rising popularity of location-based services and the desire for mobile advertising. The Indian location-based advertising market expanded by 10% year over year in the first quarter of 2023. The need for mobile advertising has grown, and location-based services are becoming more and more well-liked, which has contributed to this expansion. Conflict has led to decreased spending on advertising, as businesses have cut back on marketing and promotional activities. This is likely to have a negative impact on the LBA market, as businesses may reduce or eliminate their use of location-based advertising. In the United States, the location-based advertising market grew by 5% year-over-year in the 2023. This growth was driven by the increased demand for mobile advertising and the growing popularity of location-based services.
IMPACT OF ONGOING RECESSION
As a result of firms' reductions in marketing and promotional efforts, the ongoing recession is predicted to result in lower spending on advertising. As a result, firms may employ location-based advertising less frequently or not at all, which would be detrimental to the LBA industry. Several instances of businesses impacted by the ongoing recession in the LBA market, including Foursquare Users can check into places and share their locations with friends using the location-based social networking tool Foursquare. Due to businesses cutting back on spending on advertising, Google Maps, Facebook, and Twitter, Foursquare's revenue has decreased in recent quarters. Due to the crisis and businesses' cuts, these advertising revenues have decreased in recent quarters as well. on their spending on advertising. The ongoing recession is also expected to have a negative impact on the growth of the location-based advertising market in the United States and Europe in 2023.
By Type
Push
Pull
By Application
Retail Outlets
Public Spaces
Airports
Others
By Content
Text
Multimedia
By End-User
Automobiles
Logistics
BFSI
Real Estate
Hospitality
Transportation
Retail
Others
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North America
USA
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
REGIONAL ANALYSIS
North America accounted for the largest revenue share of over 33% in 2019. to the early adoption of location-based services and advertising solutions, the main factors driving the expansion of the regional LBA market include the presence of well-known vendors in the area, including Google LLP and Facebook Inc. Additionally, in 2018, Google LLP and Facebook Inc. accounted for roughly 56.8% of all digital ad income in the United States. Additionally, as of 2019, almost 84% of all Americans used the internet, and about 60% of them used social media. Therefore, it is projected that a high rate of digitalization across industries, an increase in social media users, and an increase in LBS providers will support the expansion of the LBA market in the area. The North American market emphasized data-driven advertising, and LBA provided valuable insights into consumer behaviour and preferences, enabling advertisers to create more targeted and effective campaigns. Also, the region was at the forefront of mobile technology innovations, driving the adoption of location-based technologies and applications.
The Asia Pacific area will be expected to experience the fastest growth during the anticipated timeframe. One of the main drivers of market growth is the rise in smartphone usage, as well as rising e-commerce platform spending on products and services and low-cost advertising models. The APAC region has a vast mobile-first population, and mobile devices are the primary means of internet access for many users. This trend contributed to the effectiveness and reach of LBA campaigns. More than 57% of the firms in the region studied are expected to boost their investment in digital advertising for 2020, according to the 2020 Digital Trends in Asia Pacific. Furthermore, the expansion of significant LBS providers like Near Pte Ltd, a location-based mobile advertising platform in Singapore, has been crucial in reaching out to countries like Malaysia and Indonesia.
The major players in the Location Based Advertising Market are AdMoove, Emodo (Placecast), Facebook Inc., Foursquare, Google Inc., Ground Truth, IBM Corporation, Near Pte Ltd., Proximus, Mobility, LLC., and other players.
Foursquare: On March 8, 2023, Foursquare, a location-based social networking service, announced a new location-based advertising platform. The new platform, called Swarm, allows businesses to target their ads to users based on their location, interests, and behaviour.
Google Maps: On May 20, 2023, Google Maps, a location-based service, integrated with Waze, a navigation app, the integration allows businesses to target their ads to users who are using either Google Maps or Waze.
| Report Attributes | Details |
| Market Size in 2022 | US$ 81.6 Bn |
| Market Size by 2030 | US$ 290.7 Bn |
| CAGR | CAGR of 17.2% From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2020-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Type (Push, Pull) • By Application (Retail Outlets, Public Spaces, Airports, Others) • By Content (Text, Multimedia) • By End-User (Automobiles, Logistics, BFSI, Real Estate, Hospitality, Transportation, Retail, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | AdMoove, Emodo (Placecast), Facebook Inc., Foursquare, Google Inc., Ground Truth, IBM Corporation, Near Pte Ltd., Proximus, Mobility, LLC. |
| Key Drivers | • The rapidly rising digitalization across industry verticals, growing penetration of internet & GPS-enabled mobile devices, and growing use of consumer data by marketers. • Users can have a positive and enduring brand experience by being engaged with tailored and location-based content. |
| Market Opportunities | • It is projected that increased use of Cell ID positioning in the wake of growing IoT devices and 5G adoption will support the expansion of location-based services. • Location-based advertising is provide Opportunity for local businesses, as it helps drive foot traffic and attract nearby customers. |
Ans. The Compound Annual Growth rate for Location Based Advertising Market over the forecast period is 17.2 %.
Ans. USD 290.7 Billion is the projected Location Based Advertising Market size of the Company by 2030.
Ans. In 2019, the market was led by the public places segment, which held a share of almost 40%. During the projection period, brands, businesses, and institutions with locations in public areas are projected to employ location-based services more frequently, fueling category growth.
Ans. Location-based services offer several benefits to businesses it improves the customer experience, enhance their marketing efforts, publicize their business location, and prevent fraud.
Ans. Privacy concerns associated with using location-based services for businesses include, businesses should prioritize data protection, transparency, and user control. Implementing measures such as anonymization techniques, secure data storage, clear privacy policies, and obtaining explicit consent can help mitigate privacy risks associated with location-based services.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Location Based Advertising Market Segmentation, by Type
8.1 Push
8.2 Pull
9. Location Based Advertising Market Segmentation, by Application
9.1 Retail Outlets
9.2 Public Spaces
9.3 Airports
9.4 Others
10. Location Based Advertising Market Segmentation, by Content
10.1 Text
10.2 Multimedia
11. Location Based Advertising Market Segmentation, by End-User
11.1 Automobile
11.2 Logistics
11.3 BFSI
11.4 Real Estate
11.5 Hospitality
11.6 Transportation
11.7 Retail
11.8 Others
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America Location Based Advertising Market by Country
12.2.2 North America Location Based Advertising Market by Type
12.2.3 North America Location Based Advertising Market by Application
12.2.4 North America Location Based Advertising Market by Content
12.2.5 North America Location Based Advertising Market by End-User
12.2.6 USA
12.2.6.1 USA Location Based Advertising Market by Type
12.2.6.2 USA Location Based Advertising Market by Application
12.2.6.3 USA Location Based Advertising Market by Content
12.2.6.4 USA Location Based Advertising Market by End-User
12.2.7 Canada
12.2.7.1 Canada Location Based Advertising Market by Type
12.2.7.2 Canada Location Based Advertising Market by Application
12.2.7.3 Canada Location Based Advertising Market by Content
12.2.7.4 Canada Location Based Advertising Market by End-User
12.2.8 Mexico
12.2.8.1 Mexico Location Based Advertising Market by Type
12.2.8.2 Mexico Location Based Advertising Market by Application
12.2.8.3 Mexico Location Based Advertising Market by Content
12.2.8.4 Mexico Location Based Advertising Market by End-User
12.3 Europe
12.3.1 Eastern Europe
12.3.1.1 Eastern Europe Location Based Advertising Market by Country
12.3.1.2 Eastern Europe Location Based Advertising Market by Type
12.3.1.3 Eastern Europe Location Based Advertising Market by Application
12.3.1.4 Eastern Europe Location Based Advertising Market by Content
12.3.1.5 Eastern Europe Location Based Advertising Market by End-User
12.3.1.6 Poland
12.3.1.6.1 Poland Location Based Advertising Market by Type
12.3.1.6.2 Poland Location Based Advertising Market by Application
12.3.1.6.3 Poland Location Based Advertising Market by Content
12.3.1.6.4 Poland Location Based Advertising Market by End-User
12.3.1.7 Romania
12.3.1.7.1 Romania Location Based Advertising Market by Type
12.3.1.7.2 Romania Location Based Advertising Market by Application
12.3.1.7.3 Romania Location Based Advertising Market by Content
12.3.1.7.4 Romania Location Based Advertising Market by End-User
12.3.1.8 Hungary
12.3.1.8.1 Hungary Location Based Advertising Market by Type
12.3.1.8.2 Hungary Location Based Advertising Market by Application
12.3.1.8.3 Hungary Location Based Advertising Market by Content
12.3.1.8.4 Hungary Location Based Advertising Market by End-User
12.3.1.9 Turkey
12.3.1.9.1 Turkey Location Based Advertising Market by Type
12.3.1.9.2 Turkey Location Based Advertising Market by Application
12.3.1.9.3 Turkey Location Based Advertising Market by Content
12.3.1.9.4 Turkey Location Based Advertising Market by End-User
12.3.1.10 Rest of Eastern Europe
12.3.1.10.1 Rest of Eastern Europe Location Based Advertising Market by Type
12.3.1.10.2 Rest of Eastern Europe Location Based Advertising Market by Application
12.3.1.10.3 Rest of Eastern Europe Location Based Advertising Market by Content
12.3.1.10.4 Rest of Eastern Europe Location Based Advertising Market by End-User
12.3.2 Western Europe
12.3.2.1 Western Europe Location Based Advertising Market by Country
12.3.2.2 Western Europe Location Based Advertising Market by Type
12.3.2.3 Western Europe Location Based Advertising Market by Application
12.3.2.4 Western Europe Location Based Advertising Market by Content
12.3.2.5 Western Europe Location Based Advertising Market by End-User
12.3.2.6 Germany
12.3.2.6.1 Germany Location Based Advertising Market by Type
12.3.2.6.2 Germany Location Based Advertising Market by Application
12.3.2.6.3 Germany Location Based Advertising Market by Content
12.3.2.6.4 Germany Location Based Advertising Market by End-User
12.3.2.7 France
12.3.2.7.1 France Location Based Advertising Market by Type
12.3.2.7.2 France Location Based Advertising Market by Application
12.3.2.7.3 France Location Based Advertising Market by Content
12.3.2.7.4 France Location Based Advertising Market by End-User
12.3.2.8 UK
12.3.2.8.1 UK Location Based Advertising Market by Type
12.3.2.8.2 UK Location Based Advertising Market by Application
12.3.2.8.3 UK Location Based Advertising Market by Content
12.3.2.8.4 UK Location Based Advertising Market by End-User
12.3.2.9 Italy
12.3.2.9.1 Italy Location Based Advertising Market by Type
12.3.2.9.2 Italy Location Based Advertising Market by Application
12.3.2.9.3 Italy Location Based Advertising Market by Content
12.3.2.9.4 Italy Location Based Advertising Market by End-User
12.3.2.10 Spain
12.3.2.10.1 Spain Location Based Advertising Market by Type
12.3.2.10.2 Spain Location Based Advertising Market by Application
12.3.2.10.3 Spain Location Based Advertising Market by Content
12.3.2.10.4 Spain Location Based Advertising Market by End-User
12.3.2.11 Netherlands
12.3.2.11.1 Netherlands Location Based Advertising Market by Type
12.3.2.11.2 Netherlands Location Based Advertising Market by Application
12.3.2.11.3 Netherlands Location Based Advertising Market by Content
12.3.2.11.4 Netherlands Location Based Advertising Market by End-User
12.3.2.12 Switzerland
12.3.2.12.1 Switzerland Location Based Advertising Market by Type
12.3.2.12.2 Switzerland Location Based Advertising Market by Application
12.3.2.12.3 Switzerland Location Based Advertising Market by Content
12.3.2.12.4 Switzerland Location Based Advertising Market by End-User
12.3.2.13 Austria
12.3.2.13.1 Austria Location Based Advertising Market by Type
12.3.2.13.2 Austria Location Based Advertising Market by Application
12.3.2.13.3 Austria Location Based Advertising Market by Content
12.3.2.13.4 Austria Location Based Advertising Market by End-User
12.3.2.14 Rest of Western Europe
12.3.2.14.1 Rest of Western Europe Location Based Advertising Market by Type
12.3.2.14.2 Rest of Western Europe Location Based Advertising Market by Application
12.3.2.14.3 Rest of Western Europe Location Based Advertising Market by Content
12.3.2.14.4 Rest of Western Europe Location Based Advertising Market by End-User
12.4 Asia-Pacific
12.4.1 Asia Pacific Location Based Advertising Market by Country
12.4.2 Asia Pacific Location Based Advertising Market by Type
12.4.3 Asia Pacific Location Based Advertising Market by Application
12.4.4 Asia Pacific Location Based Advertising Market by Content
12.4.5 Asia Pacific Location Based Advertising Market by End-User
12.4.6 China
12.4.6.1 China Location Based Advertising Market by Type
12.4.6.2 China Location Based Advertising Market by Application
12.4.6.3 China Location Based Advertising Market by Content
12.4.6.4 China Location Based Advertising Market by End-User
12.4.7 India
12.4.7.1 India Location Based Advertising Market by Type
12.4.7.2 India Location Based Advertising Market by Application
12.4.7.3 India Location Based Advertising Market by Content
12.4.7.4 India Location Based Advertising Market by End-User
12.4.8 Japan
12.4.8.1 Japan Location Based Advertising Market by Type
12.4.8.2 Japan Location Based Advertising Market by Application
12.4.8.3 Japan Location Based Advertising Market by Content
12.4.8.4 Japan Location Based Advertising Market by End-User
12.4.9 South Korea
12.4.9.1 South Korea Location Based Advertising Market by Type
12.4.9.2 South Korea Location Based Advertising Market by Application
12.4.9.3 South Korea Location Based Advertising Market by Content
12.4.9.4 South Korea Location Based Advertising Market by End-User
12.4.10 Vietnam
12.4.10.1 Vietnam Location Based Advertising Market by Type
12.4.10.2 Vietnam Location Based Advertising Market by Application
12.4.10.3 Vietnam Location Based Advertising Market by Content
12.4.10.4 Vietnam Location Based Advertising Market by End-User
12.4.11 Singapore
12.4.11.1 Singapore Location Based Advertising Market by Type
12.4.11.2 Singapore Location Based Advertising Market by Application
12.4.11.3 Singapore Location Based Advertising Market by Content
12.4.11.4 Singapore Location Based Advertising Market by End-User
12.4.12 Australia
12.4.12.1 Australia Location Based Advertising Market by Type
12.4.12.2 Australia Location Based Advertising Market by Application
12.4.12.3 Australia Location Based Advertising Market by Content
12.4.12.4 Australia Location Based Advertising Market by End-User
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific Location Based Advertising Market by Type
12.4.13.2 Rest of Asia-Pacific Location Based Advertising Market by Application
12.4.13.3 Rest of Asia-Pacific Location Based Advertising Market by Content
12.4.13.4 Rest of Asia-Pacific Location Based Advertising Market by End-User
12.5 Middle East & Africa
12.5.1 Middle East
12.5.1.1 Middle East Location Based Advertising Market by Country
12.5.1.2 Middle East Location Based Advertising Market by Type
12.5.1.3 Middle East Location Based Advertising Market by Application
12.5.1.4 Middle East Location Based Advertising Market by Content
12.5.1.5 Middle East Location Based Advertising Market by End-User
12.5.1.6 UAE
12.5.1.6.1 UAE Location Based Advertising Market by Type
12.5.1.6.2 UAE Location Based Advertising Market by Application
12.5.1.6.3 UAE Location Based Advertising Market by Content
12.5.1.6.4 UAE Location Based Advertising Market by End-User
12.5.1.7 Egypt
12.5.1.7.1 Egypt Location Based Advertising Market by Type
12.5.1.7.2 Egypt Location Based Advertising Market by Application
12.5.1.7.3 Egypt Location Based Advertising Market by Content
12.5.1.7.4 Egypt Location Based Advertising Market by End-User
12.5.1.8 Saudi Arabia
12.5.1.8.1 Saudi Arabia Location Based Advertising Market by Type
12.5.1.8.2 Saudi Arabia Location Based Advertising Market by Application
12.5.1.8.3 Saudi Arabia Location Based Advertising Market by Content
12.5.1.8.4 Saudi Arabia Location Based Advertising Market by End-User
12.5.1.9 Qatar
12.5.1.9.1 Qatar Location Based Advertising Market by Type
12.5.1.9.2 Qatar Location Based Advertising Market by Application
12.5.1.9.3 Qatar Location Based Advertising Market by Content
12.5.1.9.4 Qatar Location Based Advertising Market by End-User
12.5.1.10 Rest of Middle East
12.5.1.10.1 Rest of Middle East Location Based Advertising Market by Type
12.5.1.10.2 Rest of Middle East Location Based Advertising Market by Application
12.5.1.10.3 Rest of Middle East Location Based Advertising Market by Content
12.5.1.10.4 Rest of Middle East Location Based Advertising Market by End-User
12.5.2. Africa
12.5.2.1 Africa Location Based Advertising Market by Country
12.5.2.2 Africa Location Based Advertising Market by Type
12.5.2.3 Africa Location Based Advertising Market by Application
12.5.2.4 Africa Location Based Advertising Market by Content
12.5.2.5 Africa Location Based Advertising Market by End-User
12.5.2.6 Nigeria
12.5.2.6.1 Nigeria Location Based Advertising Market by Type
12.5.2.6.2 Nigeria Location Based Advertising Market by Application
12.5.2.6.3 Nigeria Location Based Advertising Market by Content
12.5.2.6.4 Nigeria Location Based Advertising Market by End-User
12.5.2.7 South Africa
12.5.2.7.1 South Africa Location Based Advertising Market by Type
12.5.2.7.2 South Africa Location Based Advertising Market by Application
12.5.2.7.3 South Africa Location Based Advertising Market by Content
12.5.2.7.4 South Africa Location Based Advertising Market by End-User
12.5.2.8 Rest of Africa
12.5.2.8.1 Rest of Africa Location Based Advertising Market by Type
12.5.2.8.2 Rest of Africa Location Based Advertising Market by Application
12.5.2.8.3 Rest of Africa Location Based Advertising Market by Content
12.5.2.8.4 Rest of Africa Location Based Advertising Market by End-User
12.6. Latin America
12.6.1 Latin America Location Based Advertising Market by Country
12.6.2 Latin America Location Based Advertising Market by Type
12.6.3 Latin America Location Based Advertising Market by Application
12.6.4 Latin America Location Based Advertising Market by Content
12.6.5 Latin America Location Based Advertising Market by End-User
12.6.6 Brazil
12.6.6.1 Brazil Location Based Advertising Market by Type
12.6.6.2 Brazil Africa Location Based Advertising Market by Application
12.6.6.3 Brazil Location Based Advertising Market by Content
12.6.6.4 Brazil Location Based Advertising Market by End-User
12.6.7 Argentina
12.6.7.1 Argentina Location Based Advertising Market by Type
12.6.7.2 Argentina Location Based Advertising Market by Application
12.6.7.3 Argentina Location Based Advertising Market by Content
12.6.7.4 Argentina Location Based Advertising Market by End-User
12.6.8 Colombia
12.6.8.1 Colombia Location Based Advertising Market by Type
12.6.8.2 Colombia Location Based Advertising Market by Application
12.6.8.3 Colombia Location Based Advertising Market by Content
12.6.8.4 Colombia Location Based Advertising Market by End-User
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America Location Based Advertising Market by Type
12.6.9.2 Rest of Latin America Location Based Advertising Market by Application
12.6.9.3 Rest of Latin America Location Based Advertising Market by Content
12.6.9.4 Rest of Latin America Location Based Advertising Market by End-User
13 Company profile
13.1 AdMoove
13.1.1 Company Overview
13.1.2 Financials
13.1.3Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Emodo (Placecast)
13.2.1 Company Overview
13.2.2 Financials
13.2.3Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Facebook Inc.
13.3.1 Company Overview
13.3.2 Financials
13.3.3Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Foursquare
13.4.1 Company Overview
13.4.2 Financials
13.4.3Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Google Inc.
13.5.1 Company Overview
13.5.2 Financials
13.5.3Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Ground Truth
13.6.1 Company Overview
13.6.2 Financials
13.6.3Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 IBM Corporation
13.7.1 Company Overview
13.7.2 Financials
13.7.3Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 Near Pte Ltd
13.8.1 Company Overview
13.8.2 Financial
13.8.3Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Proximus
13.9.1 Company Overview
13.9.2 Financials
13.9.3 Product/Service/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Mobility, LLC.
13.10.1 Company Overview
13.10.2 Financials
13.10.3 Product/Service/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Company Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions
15. USE Cases and Best Practices
16. Conclusion
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Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
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