Location-Based Services Market size was valued at USD 23.12 billion in 2022 and is expected to grow to USD 81.85 billion By 2030 and grow at a CAGR of 17.12 % over the forecast period of 2023-2030.
Location-based services (LBS) are cutting-edge technology that offers a range of benefits to users. These services provide real-time geodata from a smartphone, which can be used to provide information, entertainment, or security. By granting permission, users can allow LBS to utilize GPS technology on their smartphones to monitor their whereabouts. It's worth noting that location-based technology isn't limited to mobile devices. In fact, it can be used on any device that's capable of providing a location, including desktop PCs. Additionally, numerous technologies within a typical mobile device can offer location data. GPS, RFID, Wi-Fi, and cellular technology are the most common technologies used. The potential applications of LBS are vast and varied. For example, businesses can use LBS to offer targeted advertising to customers based on their location. Emergency services can use LBS to quickly locate people in need of assistance. And individuals can use LBS to find nearby restaurants, shops, or other points of interest. location-based services are a powerful tool that can enhance our daily lives in countless ways. By harnessing the power of geodata, we can unlock a world of possibilities and make our lives more convenient, efficient, and secure.
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Drivers
The increasing usage of social media, smartphones, and the ease of access to GPS technology is expected to drive market growth.
The Emergence of Location-Based Technology is Likely to Increase Demand for Location-Based Services in a Variety of Industries.
One of the key reasons driving the worldwide location-based services market growth is the increased usage of smartphones and other wireless devices. Furthermore, the rise in demand for location-based check-in applications, developments in communication technology's analytical capabilities, and the ease of availability of low-cost GPS-mounted devices are likely to raise the size of the LBS market. Furthermore, rising social media prevalence, mobile-based networking, and expanding Internet of Things (IoT) penetration are some of the important drivers driving location-based services (LBS) market expansion. Communications improvements and ongoing innovations in 4G and 5G technologies in economically expanding countries are projected to boost the worldwide location-based services market.
Restrains
High installation and maintenance costs limit Location-Based Services Market expansion.
The expansion of the Location-Based Services Market is limited by the high costs associated with installation and maintenance. These expenses can be a significant barrier to entry for businesses looking to implement location-based services. As a result, many companies may be hesitant to invest in these technologies, which can ultimately hinder the growth of the market. It is important for industry leaders to find ways to reduce these costs and make location-based services more accessible to a wider range of businesses. By doing so, they can help to drive innovation and growth in this exciting and rapidly evolving field.
Opportunities
Growing digitization in emerging countries provides considerable market development potential.
Challenges
Safety privacy, and accuracy concerns with location-based services have created significant barriers to expansion.
The Russia-Ukraine war has the potential to impact the Location-Based Services (LBS) market in several ways. LBS relies heavily on stable and accurate geolocation data, and any disruption or instability in the affected regions can have both direct and indirect consequences for the market. In times of war, there is a high possibility of damage to critical infrastructure such as communication networks, data centers, and GPS satellites. If these infrastructures are affected in the conflict zone, it could lead to interruptions or inaccuracies in the LBS data, impacting the overall service quality. The war between Russia and Ukraine has created geopolitical tensions, which can result in regulatory and policy changes. Governments may impose restrictions on data sharing, access, or usage within their territories. These restrictions could impact LBS providers, who may face challenges in collecting or utilizing location data in the affected regions. During times of conflict, businesses and consumers often prioritize their immediate safety and security over other services. The war can lead to economic downturns, decreased consumer spending, and a slowdown in business activities. As a result, the demand for certain LBS applications such as location-based advertising, retail analytics, or fleet management might decline, leading to a contraction in the market. In regions affected by the war, people may alter their daily routines and habits due to safety concerns or displacement. This change in behavior can affect the accuracy of location-based data and impact the performance of LBS applications that rely on user-generated information. Additionally, the migration of people from conflict zones can lead to a shift in user demographics for location-based services, requiring providers to adapt their strategies accordingly.
On the other hand, certain LBS applications might experience increased demand during times of conflict. For example, emergency response and crisis management services that utilize location data can become more critical. Similarly, mapping and navigation services could be in higher demand as people seek alternative routes or safer areas. LBS providers with offerings in these areas might see a surge in usage.
Impact of the Recession
During an economic downturn, consumers tend to reduce their discretionary spending and prioritize essential goods and services. This can lead to a decline in the usage of location-based services that are considered non-essential or luxury items. For example, people may cut back on ride-hailing services and instead opt for public transportation or limit their dining out, affecting food delivery services.
Many location-based services rely on partnerships with businesses and advertising revenue to sustain their operations. In a recession, businesses may face financial constraints and cut back on their advertising and marketing budgets, impacting location-based advertising services. This can result in a decrease in the number of ads being served and a decline in revenue for location-based service providers. During an economic downturn, consumer behavior tends to shift. People may be more inclined to seek cost-saving measures, look for discounts, or prioritize convenience. This can lead to changes in the types of location-based services that are in demand. Economic recessions can lead to market consolidation as weaker players struggle to survive and may be acquired or go out of business. This can result in a smaller number of dominant players in the location-based services market, leading to increased competition among the remaining companies. Recessions can also spur innovation and adaptation in the location-based services market. Companies may be forced to find new ways to attract customers, optimize operations, or develop more cost-effective solutions. This can lead to the emergence of new business models, technologies, or strategic partnerships that enable companies to survive and thrive during challenging economic times.
The Location-Based Services Market is segmented into five types By Component, By Technology, By Location Type, By Application, and By End-user.
By Component
Hardware
Software
Services
By Technology
GPS
Assisted GPS (A-GPS)
Enhanced GPS (E-GPS)
Enhanced Observed Time Difference
Observed Time Difference
Cell ID
Wi-Fi
Others
By Location Type
Indoor
Outdoor
By Application
Emergency Services
Tracking Services
Navigation Services
Social Media Services
Information Services
Gaming/Entertainment Services
Advertising/Promotion Services
Others
By End User
Banking, Financial Services, and Insurance (BFSI)
IT and Telecommunications
Retail
Transportation and Logistics
Government
Healthcare and Life Sciences
Manufacturing
Others
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During the forecast period, North America is expected to have the highest share of the location-based services market. During the projected period, North America will be the prominent region in the worldwide LBS market. This profitable expansion in North America is mostly due to the region's increased smartphone adoption and advancements in communication technologies. For finding new clients and expanding their operations Organizations are used Location-based services (LBS) in the region. Because of the biggest number of smartphone users and rapid infrastructure construction, the United States has emerged as the largest market in North America for location-based services (LBS). In addition, beneficial growth in modern technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and cloud computing will have an influence on the market throughout the projection period.
In terms of CAGR, Asia Pacific is expected to be the fastest-growing area in the worldwide location-based services (LBS) market. The growing need for location-based services (LBS) in the transportation and logistics industries will boost market expansion in the Asia Pacific. Aside from that, the region's rising infrastructure development in business offices, neighborhoods, and retail malls provides significant growth potential for indoor location-based services.
REGIONAL COVERAGE:
North America
USA
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Rest of Europe
Asia-Pacific
Japan
South Korea
China
India
Australia
Rest of Asia-Pacific
The Middle East & Africa
Israel
UAE
South Africa
Rest of the Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
The major players are Microsoft Corporation, Qualcomm Technologies, Inc., Oracle Corporation, Intel Corporation, Cisco Systems, Inc., AT&T Inc., HERE, Eseye Limited, Apple, Inc., Airtel India., ALE International, Google LLC, IBM Corporation, and others in the final report.
AT&T and Intrado announced the deployment of a statewide location-based routing solution in May 2022, with the goal of increasing response time for cellular 911 calls. This innovative technology leverages device location to swiftly route calls to the appropriate first responders, achieving the Federal Communications Commission's (FCC) long-standing aim of improving public safety.
| Report Attributes | Details |
| Market Size in 2022 | US$ 23.12 Bn |
| Market Size by 2030 | US$ 81.85 Bn |
| CAGR | CAGR of 17.12 % From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2020-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Component (Hardware, Software, Services) • By Technology (GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced Observed Time Difference, Observed Time Difference, Cell ID, Wi-Fi, Others) • By Location Type (Indoor, Outdoor) • By Application (Emergency Services, Tracking Services, Navigation Services, Social Media Services, Information Services, Gaming/Entertainment Services, Advertising/Promotion Services, Others) • By End User (Banking, Financial Services, and Insurance (BFSI), IT and Telecommunications, Retail, Transportation and Logistics, Government, Healthcare and Life Sciences, Manufacturing, Others) |
| Regional Analysis/Coverage | North America (USA, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, Rest of Asia-Pacific), The Middle East & Africa (Israel, UAE, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Microsoft Corporation, Qualcomm Technologies, Inc., Oracle Corporation, Intel Corporation, Cisco Systems, Inc., AT&T Inc., HERE, Eseye Limited, Apple, Inc., Airtel India., ALE International, Google LLC, IBM Corporation |
| Key Drivers | • The increasing usage of social media, smartphones, and the ease of access to GPS technology is expected to drive market growth. • The Emergence of Location-Based Technology is Likely to Increase Demand for Location-Based Services in a Variety of Industries. |
| Market Opportunities | • Growing digitization in emerging countries provides considerable market development potential. |
Ans: 17.12% is the CAGR of the Location-Based Services Market in the forecast period of 2023-2030.
Ans: USD 23.12 billion in 2022 is the market share of the Location-Based Services Market.
Ans. The major players are Microsoft Corporation, Qualcomm Technologies, Inc., Oracle Corporation, Intel Corporation, Cisco Systems, Inc., AT&T Inc., HERE, Eseye Limited, Apple, Inc., Airtel India., ALE International, Google LLC, IBM Corporation, and others in the final report.
Ans: North American region is dominating the Location-Based Services Market.
Ans. The forecast period for the Location-Based Services Market is 2023-2030.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Location-Based Services Market Segmentation, By Component
8.1 Hardware
8.2 Software
8.3 Services
9. Location-Based Services Market Segmentation, By Technology
9.1 GPS
9.2 Assisted GPS (A-GPS)
9.3 Enhanced GPS (E-GPS)
9.4 Enhanced Observed Time Difference
9.5 Observed Time Difference
9.6 Cell ID
9.7 Wi-Fi
9.8 Others
10. Location-Based Services Market Segmentation, By Location Type
10.1 Indoor
10.2 Outdoor
11. Location-Based Services Market Segmentation, By Application
11.1 Emergency Services
11.2 Tracking Services
11.3 Navigation Services
11.4 Social Media Services
11.5 Information Services
11.6 Gaming/Entertainment Services
11.7 Advertising/Promotion Services
11.8 Others
12. Location-Based Services Market Segmentation, By End User
12.1 Banking, Financial Services, and Insurance (BFSI)
12.2 IT and Telecommunications
12.3 Retail
12.4 Transportation and Logistics
12.5 Government
12.6 Healthcare and Life Sciences
12.7 Manufacturing
12.8 Others
13.Regional Analysis
13.1 Introduction
13.2 North America
13.2.1 North America Location-Based Services Market By Country
13.2.2North America Location-Based Services Market By Component
13.2.3 North America Location-Based Services Market By Technology
13.2.4 North America Location-Based Services Market By Location Type
13.2.5 North America Location-Based Services Market By Application
13.2.6 North America Location-Based Services Market By End User
13.2.7 USA
13.2.7.1 USA Location-Based Services Market By Component
13.2.7.2 USA Location-Based Services Market By Technology
13.2.7.3 USA Location-Based Services Market By Location Type
13.2.7.4 USA Location-Based Services Market By Application
13.2.7.5 USA Location-Based Services Market By End User
13.2.8 Canada
13.2.8.1 Canada Location-Based Services Market By Component
13.2.8.2 Canada Location-Based Services Market By Technology
13.2.8.3 Canada Location-Based Services Market By Location Type
13.2.8.4 Canada Location-Based Services Market By Application
13.2.8.5 Canada Location-Based Services Market By End User
13.2.9 Mexico
13.2.9.1 Mexico Location-Based Services Market By Component
13.2.9.2 Mexico Location-Based Services Market By Technology
13.2.9.3 Mexico Location-Based Services Market By Location Type
13.2.9.4 Mexico Location-Based Services Market By Application
13.2.9.5 Mexico Location-Based Services Market By End User
13.3 Europe
13.3.1 Europe Location-Based Services Market By country
13.3.2 Europe Location-Based Services Market By Component
13.3.3 Europe Location-Based Services Market By Technology
13.3.4 Europe Location-Based Services Market By Location Type
13.3.5 Europe Location-Based Services Market By Application
13.3.6 Europe Location-Based Services Market By End User
13.3.7 Germany
13.3.7.1 Germany Location-Based Services Market By Component
13.3.7.2 Germany Location-Based Services Market By Technology
13.3.7.3 Germany Location-Based Services Market By Location Type
13.3.7.4 Germany Location-Based Services Market By Application
13.3.7.5 Germany Location-Based Services Market By End User
13.3.8 UK
13.3.8.1 UK Location-Based Services Market By Component
13.3.8.2 UK Location-Based Services Market By Technology
13.3.8.3 UK Location-Based Services Market By Location Type
13.3.8.4 UK Location-Based Services Market By Application
13.3.8.5 UK Location-Based Services Market By End User
13.3.9 France
13.3.9.1 France Location-Based Services Market By Component
13.3.9.2 France Location-Based Services Market By Technology
13.3.9.3 France Location-Based Services Market By Location Type
13.3.9.4 France Location-Based Services Market By Application
13.3.9.5 France Location-Based Services Market By End User
13.3.10 Italy
13.3.10.1 Italy Location-Based Services Market By Component
13.3.10.2 Italy Location-Based Services Market By Technology
13.3.10.3 Italy Location-Based Services Market By Location Type
13.3.10.4 Italy Location-Based Services Market By Application
13.3.10.5 Italy Location-Based Services Market By End User
13.3.11 Spain
13.3.11.1 Spain Location-Based Services Market By Component
13.3.11.2 Spain Location-Based Services Market By Technology
13.3.11.3 Spain Location-Based Services Market By Location Type
13.3.11.4 Spain Location-Based Services Market By Application
13.3.11.5 Spain Location-Based Services Market By End User
13.3.12 The Netherlands
13.3.12.1 Netherlands Location-Based Services Market By Component
13.3.12.2 Netherlands Location-Based Services Market By Technology
13.3.12.3 Netherlands Location-Based Services Market By Location Type
13.3.12.4 Netherlands Location-Based Services Market By Application
13.3.12.5 Netherlands Location-Based Services Market By End User
13.3.13 Rest of Europe
13.3.13.1 Rest of Europe Location-Based Services Market By Component
13.3.13.2 Rest of Europe Location-Based Services Market By Technology
13.3.13.3 Rest of Europe Location-Based Services Market By Location Type
13.3.13.4 Rest of Europe Location-Based Services Market By Application
13.3.13.5 Rest of Europe Location-Based Services Market By End User
13.4 Asia-Pacific
13.4.1 Asia Pacific Location-Based Services Market By country
13.4.2 Asia Pacific Location-Based Services Market By Component
13.4.3 Asia Pacific Location-Based Services Market By Technology
13.4.4Asia Pacific Location-Based Services Market By Location Type
13.4.5Asia Pacific Location-Based Services Market By Application
13.4.6 Asia Pacific Location-Based Services Market By End User
13.4.7 Japan
13.4.7.1 Japan Location-Based Services Market By Component
13.4.7.2 Japan Location-Based Services Market By Technology
13.4.7.3 Japan Location-Based Services Market By Location Type
13.4.7.4 Japan Location-Based Services Market By Application
13.4.7. 5Japan Location-Based Services Market By End User
13.4.8South Korea
13.4.8.1 South Korea Location-Based Services Market By Component
13.4.8.2 South Korea Location-Based Services Market By Technology
13.4.8.3 South Korea Location-Based Services Market By Location Type
13.4.8.4 South Korea Location-Based Services Market By Application
13.4.8.5 South Korea Location-Based Services Market By End User
13.4.9 China
13.4.9.1 China Location-Based Services Market By Component
13.4.9.2 China Location-Based Services Market By Technology
13.4.9.3 China Location-Based Services Market By Location Type
13.4.9.4 China Location-Based Services Market By Application
13.4.9.5 China Location-Based Services Market By End User
13.4.10 India
13.4.10.1 India Location-Based Services Market By Component
13.4.10.2 India Location-Based Services Market By Technology
13.4.10.3 India Location-Based Services Market By Location Type
13.4.10.4 India Location-Based Services Market By Application
13.4.10.5 India Location-Based Services Market By End User
13.4.11 Australia
13.4.11.1 Australia Location-Based Services Market By Component
13.4.11.2 Australia Location-Based Services Market By Technology
13.4.11.3 Australia Location-Based Services Market By Location Type
13.4.11.4 Australia Location-Based Services Market By Application
13.4.11.5 Australia Location-Based Services Market By End User
13.4.12 Rest of Asia-Pacific
13.4.12.1 APAC Location-Based Services Market By Component
13.4.12.2 APAC Location-Based Services Market By Technology
13.4.12.3 APAC Location-Based Services Market By Location Type
13.4.12.4 APAC Location-Based Services Market By Application
13.4.12.5 APAC Location-Based Services Market By End User
13.5 The Middle East & Africa
13.5.1 The Middle East & Africa Location-Based Services Market By country
13.5.2 The Middle East & Africa Location-Based Services Market By Component
13.5.3 The Middle East & Africa Location-Based Services Market By Technology
13.5.4The Middle East & Africa Location-Based Services Market By Location Type
13.5.5 The Middle East & Africa Location-Based Services Market By Application
13.5.6The Middle East & Africa Location-Based Services Market By End User
13.5.7 Israel
13.5.7.1 Israel Location-Based Services Market By Component
13.5.7.2 Israel Location-Based Services Market By Technology
13.5.7.3 Israel Location-Based Services Market By Location Type
13.5.7.4 Israel Location-Based Services Market By Application
13.5.7.5 Israel Location-Based Services Market By End User
13.5.8 UAE
13.5.8.1 UAE Location-Based Services Market By Component
13.5.8.2 UAE Location-Based Services Market By Technology
13.5.8.3 UAE Location-Based Services Market By Location Type
13.5.8.4 UAE Location-Based Services Market By Application
13.5.8.5 UAE Location-Based Services Market By End User
13.5.9South Africa
13.5.9.1 South Africa Location-Based Services Market By Component
13.5.9.2 South Africa Location-Based Services Market By Technology
13.5.9.3 South Africa Location-Based Services Market By Location Type
13.5.9.4 South Africa Location-Based Services Market By Application
13.5.9.5 South Africa Location-Based Services Market By End User
13.5.10 Rest of Middle East & Africa
13.5.10.1 Rest of Middle East & Asia Location-Based Services Market By Component
13.5.10.2 Rest of Middle East & Asia Location-Based Services Market By Technology
13.5.10.3 Rest of Middle East & Asia Location-Based Services Market By Location Type
13.5.10.4 Rest of Middle East & Asia Location-Based Services Market By Application
13.5.10.5 Rest of Middle East & Asia Location-Based Services Market By End User
13.6 Latin America
13.6.1 Latin America Location-Based Services Market By Country
13.6.2 Latin America Location-Based Services Market By Component
13.6.3 Latin America Location-Based Services Market By Technology
13.6.4 Latin America Location-Based Services Market By Location Type
13.6.5Latin America Location-Based Services Market By Application
13.6.6 Latin America Location-Based Services Market By End User
13.6.7 Brazil
13.6.7.1 Brazil Location-Based Services Market By Component
13.6.7.2 Brazil Africa Location-Based Services Market By Technology
13.6.7.3Brazil Location-Based Services Market By Location Type
13.6.7.4 Brazil Location-Based Services Market By Application
13.6.7.5 Brazil Location-Based Services Market By End User
13.6.8 Argentina
13.6.8.1 Argentina Location-Based Services Market By Component
13.6.8.2 Argentina Location-Based Services Market By Technology
13.6.8.3 Argentina Location-Based Services Market By Location Type
13.6.8.4 Argentina Location-Based Services Market By Application
13.6.8.5 Argentina Location-Based Services Market By End User
13.6.9 Rest of Latin America
13.6.9.1 Rest of Latin America Location-Based Services Market By Component
13.6.9.2 Rest of Latin America Location-Based Services Market By Technology
13.6.9.3 Rest of Latin America Location-Based Services Market By Location Type
13.6.9.4 Rest of Latin America Location-Based Services Market By Application
13.6.9.5 Rest of Latin America Location-Based Services Market By End User
14 Company Profile
14.1 Microsoft Corporation.
14.1.1 Market Overview
14.1.2 Financials
14.1.3 Product/Services/Offerings
14.1.4 SWOT Analysis
14.1.5 The SNS View
14.2 Qualcomm Technologies, Inc.
14.2.1 Market Overview
14.2.2 Financials
14.2.3 Product/Services/Offerings
14.2.4 SWOT Analysis
14.2.5 The SNS View
14.3 Oracle Corporation.
14.3.1 Market Overview
14.3.2 Financials
14.3.3 Product/Services/Offerings
14.3.4 SWOT Analysis
14.3.5 The SNS View
14.4 Intel Corporation.
14.4.1 Market Overview
14.4.2 Financials
14.4.3 Product/Services/Offerings
14.4.4 SWOT Analysis
14.4.5 The SNS View
14.5 Cisco Systems, Inc.
14.5.1 Market Overview
14.5.2 Financials
14.5.3 Product/Services/Offerings
14.5.4 SWOT Analysis
14.5.5 The SNS View
14.6 AT&T Inc.
14.6.1 Market Overview
14.6.2 Financials
14.6.3 Product/Services/Offerings
14.6.4 SWOT Analysis
14.6.5 The SNS View
14.7 Google LLC.
14.7.1 Market Overview
14.7.2 Financials
14.7.3 Product/Services/Offerings
14.7.4 SWOT Analysis
14.7.5 The SNS View
14.8 Apple, Inc.
14.8.1 Market Overview
14.8.2 Financials
14.8.3 Product/Services/Offerings
14.8.4 SWOT Analysis
14.8.5 The SNS View
14.9 Airtel India.
14.9.1 Market Overview
14.9.2 Financials
14.9.3 Product/Services/Offerings
14.9.4 SWOT Analysis
14.9.5 The SNS View
14.10 ALE International.
14.10.1 Market Overview
14.10.2 Financials
14.10.3 Product/Services/Offerings
14.10.4 SWOT Analysis
14.10.5 The SNS View
15. Competitive Landscape
15.1 Competitive Benchmarking
15.2 Market Share Analysis
15.3 Recent Developments
16. USE Cases and Best Practices
17. Conclusion
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The AI Video Generator Market was valued at USD 478.2 million in 2022 and is expected to increase to USD 1970.06 million by 2030, expanding at a CAGR of 19.36% between 2023 and 2030.
Wireless Microphone Market size was valued at USD 1.82 billion in 2022 and is expected to grow to USD 3.76 billion by 2030 and grow at a CAGR of 9.52 % over the forecast period of 2023-2030.
The Edge Computing Market size was valued at USD 8.51 Bn in 2022 and is expected to reach USD 103.84 Bn by 2030, and grow at a CAGR of 36.7% over the forecast period 2023-2030.
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