Matting Agents Market Report Scope & Overview:

The Matting Agents Market Size was valued at USD 576.40 Million in 2023 and is expected to reach USD 898.53 Million by 2032, growing at a CAGR of 5.06% over the forecast period of 2024-2032.

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The Matting Agents Market has transformed because of some major factors propelling its growth. Consumer behavior is trending more towards green and sustainable formulations, a point we emphasize in our report. Raw material price volatility, especially that of silica, plays a critical role in shaping pricing strategy and market dynamics. Environmental policies have emerged as a major driver, pushing manufacturers to respond to tougher regulations, which in turn impact product innovation and market trends. Supply chain disruptions, like material availability and delivery lead times, have also impacted market growth, as emphasized in our analysis. Finally, our report explores how these drivers impact consumer purchasing behavior, gaining insights into preferences and purchasing behavior driving demand for Matting Agents in different industries.

The US Matting Agents Market Size was valued at USD 63.96 Million in 2023 with a market share of around 73% and growing at a significant CAGR over the forecast period of 2024-2032.

The U.S. Matting Agents Market is currently witnessing robust growth, fueled by the increasing demand for low-VOC and environmentally friendly coatings across industries like automotive, construction, and industrial manufacturing. The U.S. matting agents market is also fueled by the increasing emphasis on sustainability, as exemplified by U.S. manufacturers such as PPG Industries and Axalta Coating Systems, who are at the forefront of developing low-impact products to comply with stringent environmental regulations. The increasing awareness among consumers about environmental impact, along with regulatory changes and the support of organizations such as the American Coatings Association (ACA), also contribute to propelling market growth. The increasing application of waterborne coatings also contributes to propelling the demand for effective matting agents in the U.S. market.

Matting Agents Market Dynamics

Drivers

• Surging Demand for Customizable Aesthetic Finishes in High-End Consumer Goods and Luxury Packaging

Consumer preferences are rapidly evolving towards bespoke and luxurious aesthetics in products ranging from electronics to personal care packaging. Matting agents play a crucial role in enabling customized matte finishes that convey a premium, tactile feel. High-end cosmetic brands, tech companies, and luxury packaging designers are increasingly seeking matte finishes that resonate with minimalism, elegance, and sophistication. For instance, Apple’s use of matte coatings in product lines like the iPhone and MacBook exemplifies this demand. Similarly, luxury skincare and fragrance brands are incorporating matte-coated containers to differentiate on shelves. The versatility of matting agents allows for tailored gloss levels, texture control, and visual depth, which align with current trends in luxury branding. As consumer spending on premium goods grows, especially in developed economies, manufacturers are leveraging high-performance matting agents to deliver not just functionality but also brand-driven aesthetics, thereby driving sustained demand in this niche but lucrative market segment.

Restraints

• Complex Compatibility Issues with Emerging Resin Systems in Advanced Coatings Applications

As coatings technology evolves with the introduction of novel resin chemistries and curing systems, compatibility between matting agents and these advanced materials has emerged as a challenge. Matting agents that are highly effective in conventional solventborne or waterborne coatings may not function optimally in radiation-curable or bio-based resin systems. These mismatches can lead to problems such as poor dispersion, reduced matting efficiency, or undesirable surface defects like haze or sedimentation. The increasing push toward sustainable and high-performance coatings driven by environmental mandates and consumer demand means formulators must constantly adapt. However, developing matting agents with broad compatibility requires intensive R&D and customization, which slows down innovation and increases development costs. This restraint is particularly significant in industries such as automotive refinish or industrial OEM, where surface quality and consistency are critical. Manufacturers are thus challenged to bridge the compatibility gap without compromising on performance or regulatory compliance.

Opportunities

• Growing Investment in Bio-Based and Biodegradable Matting Agent Development to Address Sustainability Demands

With global sustainability goals gaining momentum, chemical manufacturers are increasingly investing in the development of bio-based and biodegradable matting agents. These green alternatives, derived from renewable sources like plant-based waxes or natural silica, offer a lower environmental footprint while maintaining functional properties such as gloss control, surface smoothness, and anti-reflective characteristics. Regulatory pressure from agencies like the United States Environmental Protection Agency and consumer-driven demand for eco-label certifications are encouraging companies to explore biodegradable solutions. For example, in the U.S., companies engaged in green chemistry innovations are receiving grants and tax incentives for sustainable product development. This trend opens up lucrative opportunities for matting agent producers to diversify their offerings and penetrate eco-conscious markets. Bio-based matting agents are gaining favor in sectors like food packaging, baby care products, and green building materials, where safety and biodegradability are essential attributes. As these sectors grow, the demand for sustainable matting solutions will accelerate significantly.

Challenge

• Evolving Industry Requirements Outpacing Standardization of Matting Agent Performance Across Diverse Applications

The rapid diversification of end-use applications ranging from smart coatings to 3D printing materials has significantly outpaced the establishment of standardized performance benchmarks for matting agents. This lack of harmonized standards creates variability in how matting agents perform under different conditions, formulations, and substrates. For instance, a matting agent optimized for waterborne automotive coatings may not yield consistent results in UV-curable electronic coatings or in architectural powder coatings. This inconsistency complicates quality assurance and increases the burden on manufacturers to customize solutions for every client and industry. Moreover, small and mid-sized manufacturers often lack the R&D infrastructure to support such tailored development. The challenge is further exacerbated by varying regional standards and environmental compliance requirements, which demand constant product reformulation. This dynamic slows product development cycles, increases cost, and risks client dissatisfaction if expectations aren’t met making standardization and scalability a persistent challenge in the global matting agents market.

Matting Agents Market Segmental Analysis

By Nature

In 2023, inorganic nature dominated the matting agents market with a 69.5% market share, primarily due to their superior performance in terms of thermal stability, chemical resistance, and cost-effectiveness. Inorganic types like silica and talc are extensively used in high-performance coatings such as automotive OEMs, wood finishes, and industrial applications. Major players like Evonik and PPG Industries continue to invest in inorganic matting agent R&D, particularly silica-based products, to meet the stringent demands of gloss control and mechanical durability. Moreover, industry standards issued by associations such as ASTM International often recommend inorganic additives for consistent and stable results. Additionally, government-backed building infrastructure initiatives in countries like China and Germany, which use high-performance protective coatings, have further strengthened the inorganic segment's dominance. Their adaptability across solvent borne, waterborne, and powder-based systems reinforces their widespread applicability and enduring market leadership.

Organic matting agents is the fastest growing segment, driven by escalating demand for eco-friendly and biodegradable coating solutions. These agents, often derived from renewable resources such as natural waxes or polymers, are favored in regions with strict environmental regulations, such as Europe and parts of North America. Companies like Michelman and BYK-Chemie are developing water-dispersible organic matting agents to align with green chemistry principles. Furthermore, the European Chemicals Agency (ECHA) has promoted bio-based alternatives, pushing manufacturers to innovate in the organic matting space. Organic variants are increasingly used in packaging, furniture, and cosmetics due to their non-toxic and low-VOC characteristics. Consumer preference for sustainability and regulatory bodies encouraging non-petrochemical additives are accelerating adoption. The compatibility of organic matting agents with emerging resin technologies in waterborne and radiation-curable coatings ensures strong future potential, especially in premium and sustainable product segments.

By Material

In 2023, silica-based matting agents dominated the material segment with a commanding 58% market share, owing to their consistent matting efficiency, ease of dispersion, and compatibility across various coating technologies. Silica’s microporous structure allows it to scatter light effectively, making it ideal for use in industrial coatings, architectural applications, and wood finishes. Industry leaders like W.R. Grace, Evonik, and Deuteron GmbH dominate this space by supplying highly engineered silica matting agents suited for both solvent and waterborne coatings. Regulatory support for low-VOC coatings like initiatives from the U.S. EPA’s Safer Choice program has further propelled silica use, particularly in water-based systems. Moreover, silica matting agents are increasingly used in automotive interiors and high-end electronics for their anti-glare and anti-scratch benefits. Their availability in customized particle sizes and surface treatments ensures continued preference over alternatives like waxes or thermoplastics.

Thermoplastic matting agents is the fastest growing material segment, as industries seek versatile materials that offer superior scratch resistance and surface uniformity. Thermoplastics, such as polyethylene and polypropylene-based agents, are particularly favored in plastic coatings and 3D printing materials due to their compatibility with synthetic substrates and ability to provide fine, uniform finishes. Recent innovations by players like Lubrizol and Arkema in thermoplastic dispersion systems have unlocked new applications in flexible packaging and additive manufacturing. Additionally, the surge in consumer electronics and wearable devices has intensified demand for matte finishes that are both durable and aesthetically pleasing, where thermoplastics deliver excellent results. With growing investments in 3D printing by governments, including Japan’s METI-funded programs for industrial innovation, the segment is experiencing rapid expansion. Their increasing use in advanced material processing, especially in Asia and North America, ensures this segment’s acceleration.

By Technology

Waterborne coatings dominated the technology segment in 2023, capturing a 54.5% market share, as environmental regulations worldwide are stringent around VOC emissions. Matting agents tailored for waterborne systems are widely preferred in architectural, automotive, and general industrial coatings for their low toxicity, quick drying, and superior dispersion capabilities. Organizations such as the U.S. Environmental Protection Agency and the European Chemicals Agency have promoted waterborne technologies, influencing major formulators to shift from solvent borne to more sustainable alternatives. Major coatings manufacturers like AkzoNobel, Sherwin-Williams, and Axalta have invested heavily in waterborne product lines, increasing the demand for compatible matting agents. Additionally, rapid urbanization in China and India where government mandates increasingly favor eco-friendly construction materials has bolstered adoption. As waterborne systems continue to replace traditional technologies, especially in developing economies, the demand for high-performance matting agents designed for these formulations remains robust.

Powder coating technologies is the fastest growing technology segment, driven by their environmental friendliness and superior film properties. Powder coatings, being solvent-free and low in waste, align perfectly with global sustainability targets set by organizations like the United Nations Environment Programme. Matting agents used in powder coatings are in high demand for applications requiring UV resistance, impact durability, and even gloss reduction in automotive parts, furniture, and appliances. Innovations by companies like DSM and Allnex in developing matting agents compatible with hybrid and polyester-based powder coatings have accelerated adoption. Additionally, government-funded initiatives, such as India’s “Make in India” campaign encouraging localized, low-emission manufacturing, have stimulated the shift toward powder coating. The ease of automation and recyclability of powder systems, combined with lower operational costs, support their growing appeal in both developed and emerging markets.

By Application

In 2023, architectural coatings dominated the application segment with a 30.8% market share, driven by surging residential and commercial construction activities globally. Matting agents are extensively utilized to produce low-sheen, scuff-resistant wall finishes and trims in interior and exterior architectural applications. In countries like China and the U.S., building codes now encourage low-VOC, durable coatings, boosting demand for high-performance matting agents. Manufacturers like Nippon Paint and Asian Paints offer matte interior paints enhanced with silica or wax-based matting agents that provide both aesthetic appeal and functional benefits. Government programs like the U.S. Green Building Council’s LEED certification have further incentivized low-gloss, sustainable coatings. Additionally, urban revitalization and housing schemes in countries such as India and Brazil continue to promote the use of decorative matte coatings, reinforcing the architectural segment’s leadership.

Industrial coatings is the fastest growing application segment, fueled by rising demand in machinery, transportation, and heavy-duty infrastructure applications. Matting agents in this segment help improve wear resistance, reduce glare, and maintain aesthetic consistency under harsh conditions. Rapid industrialization across Asia-Pacific and North America, including manufacturing incentives under the U.S. CHIPS and Science Act, has spurred coatings demand in machinery and electronics sectors. Companies like Jotun and Hempel have launched matte industrial coatings compatible with powder and waterborne technologies, supporting both environmental goals and surface performance. The expanding use of robotics and automation in factories also requires matte finishes to minimize optical interference, enhancing the relevance of matting agents in industrial environments. With global logistics and production hubs seeking resilient yet visually refined coatings, the industrial application segment is set to lead in growth.

Matting Agents Market Regional Outlook

Asia Pacific dominated the matting agents market in 2023 with a 47.5% market share, owing to rapid industrialization, infrastructure expansion, and booming consumer goods sectors. China emerged as the leading contributor due to its massive construction projects, extensive electronics production, and high consumption of decorative and industrial coatings. According to China’s Ministry of Industry and Information Technology, the country led the world in coatings consumption, significantly driving matting agent demand. Additionally, government-led schemes like “New Urbanization” and the Belt and Road Initiative have amplified architectural coatings usage. India, meanwhile, was the fastest-growing country in the region, with surging demand in wood coatings, packaging, and smart devices. The Indian government's push for sustainable housing through the PMAY (Pradhan Mantri Awas Yojana) and Smart Cities Mission has catalyzed matte-finish coatings adoption. Regional demand is further supported by local production of matting agents and regulatory frameworks promoting eco-friendly products, positioning Asia Pacific as the market stronghold.

North America emerged as the fastest-growing region for matting agents, driven by rising demand for smart coatings, luxury packaging, and regulatory push toward sustainability. The United States leads this trend, supported by the Environmental Protection Agency’s ongoing initiatives to reduce VOC emissions and promote safer chemical alternatives. As per the U.S. Census Bureau, increased residential and commercial renovation activity has spurred demand for architectural and industrial coatings incorporating matting agents. Canada also contributes significantly, particularly in automotive and aerospace coatings that require matte finishes for anti-glare and aesthetic performance. Major North American manufacturers like Sherwin-Williams and PPG Industries are heavily investing in waterborne and powder coating technologies tailored for high-end matte finishes. Furthermore, rapid growth in 3D printing and consumer electronics industries enhances regional appetite for advanced matting solutions, positioning North America as the most dynamic and innovation-driven market during the forecast period.

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Key Players

• Akzo Nobel N.V. (Interpon D, Sikkens Cetol, Resicoat)

• Allnex (Additol XW 330, Additol VXW 6208, Additol VXL 4950)

• Arkema S.A. (Orgasol 2002 EXD NAT 1, Orgasol 3502 D NAT 1, Coapur XS 12)

• Axalta Coating Systems (Alesta, Nap-Gard, Plascoat)

• BASF SE (Joncryl 8052, Joncryl 678, Efka 3777)

• BYK-Chemie GmbH (ALTANA Group) (BYK-330, BYK-333, BYK-9076)

• Deuteron GmbH (Deuteron MM 110, Deuteron SO 100, Deuteron SO 300)

• Evonik Industries AG (Acematt TS 100, Acematt OK 412, Acematt 3300)

• Huber Engineered Materials (J.M. Huber Corporation) (Pergopak M4, Pergopak M5, Pergopak M6)

• Huntsman International LLC (Tioxide TR28, Tioxide TR92, Tioxide TR93)

• Imerys S.A. (ImerSilk, ImerCare, ImerMat)

• Lubrizol Corporation (Lanco LiquiMatt 5730, Lanco Matt 1100, Lanco LiquiMatt 6375)

• Michelman, Inc. (Michem Guard 200, Michem Guard 1350, Michem Guard 7140)

• PPG Industries, Inc. (Envirocron, Sigmaglide, Amercoat)

• PQ Corporation (Silcron G-130, Silcron G-300, Silcron G-500)

• Thomas Swan & Co. Ltd. (SwanMat 100, SwanMat 200, SwanMat 300)

• Toyobo Co., Ltd. (Vylon, Esmilon, Toyoboat)

• W. R. Grace & Co.-Conn. (Syloid ED3, Syloid ED5, Syloid ED7)

• CHASM Advanced Materials (Nanotube Hybrid Matting Agent, CNT Matting Agent, CHASM Matting Agent)

• Keim Additec Surface GmbH (Silmat 100, Silmat 200, Silmat 300)