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Over-the-top Market

Over-the-top (OTT) Market Size, Share and Segmentation by Component (Solution and Services), by Device Type (Smartphones; Smart TVs; Laptops, Desktops, and Tablets; Gaming Consoles; Set-top Box; and Others), by Content Type (Video, Audio/VoIP, Games, Communication, and Others), by Revenue Model (Subscription, Advertisement, Hybrid, and Others), by User Type (Personal and Commercial), by End User (Media & Entertainment, Education & Training, Health & Fitness, IT & Telecom, E-commerce, BFSI, Government, and Others), by Regions and Global Market Forecast 2022-2028

Report Id: SNS/ICT/1235 | May 2022 | Region: Global | 130 Pages

Report Scope & Overview:

The Over-the-top (OTT) Market Size was valued at USD 201.43 billion in 2021 and is expected to reach USD 1178.08 billion by 2028, and grow at a CAGR of 28.7% over the forecast period 2022-2028.

Movies and TV shows offered directly to digital viewers without the need for a broadband or satellite television subscription are referred to as over-the-top services. OTT material may be downloaded and viewed directly by the user. Movies and TV shows are examples of this form of material, which is supplied straight to connected devices such as PCs, tablets, smartphones, and consoles over the internet. Over-the-top services are still in their infancy, but they are quickly becoming a popular technology throughout the world. The over-the-top market is expected to undergo creative and complex transformations, allowing users to obtain whatever they need from a single location.

Over-the-Top Market

Through-the-top (OTT) is a movie and television content platform that is delivered over a high-speed internet connection rather than through a cable or satellite provider. OTT adoption has considerably assisted the video, music, podcast, and audio streaming categories. The restricted genre selections, packaging flexibility, broader device availability, internet penetration, and overall cheaper prices are all contributing to increased acceptance.

MARKET DYNAMICS:

KEY DRIVERS:

  • OTT carriers are anticipated to offer more live streaming in the future.

  • OTT content will undergo a significant transition as short news reaches Periscope, Facebook Live, and possibly YouTube.

  • OTT media services provide more easier access, connectivity, convenience, and usefulness than traditional cable and satellite systems.

RESTRAINTS:

  • In the foreseeable years, slow internet speeds and inadequate coverage are expected to stymie industry expansion.

  •  The internet has yet to reach every corner of the globe, making it difficult for individuals to use it and the services it provides.

OPPORTUNITIES:

  • In the future, OTT providers are projected to provide additional live streaming channels.

  • Viewers are live streaming Twitch concerts, zoom lectures, business meetings, and virtual book launches, which is likely to generate significant revenue for the sector.

CHALLENGES:

  • The removal of existing carriers will arise from the adoption of over-the-top content services.

  • The inability to shop around for reasonable rates is a big drawback for the over-the-top content (OTT) sector.

IMPACT OF COVID-19:

Because of the ongoing rise in demand for OTT services, the COVID-19 epidemic has had a beneficial influence on the worldwide OTT market's growth. This demand is mostly due to the continued rise in online messaging services as a result of the imposed lockdown, since a growing number of viewers communicate through various online platforms. Furthermore, consumption of online video platforms is rapidly expanding in developing economies such as India and China, favorably boosting market development. According to a poll conducted by InMobi, a mobile marketing platform, 46% of consumers are viewing increased web content, whereas another customer survey found that OTT consumption primetime has shifted from 10 pm to 12 am.

MARKET ESTIMATION:

Component, device type, content type, revenue model, user type, end user, and region are all segments of the global over-the-top market. Smart devices, laptops, desktops & tablets, gaming consoles, set-top boxes, and others are different types of gadgets. It is divided into video, audio, gaming, communication, and other content types. Subscription, advertising, hybrid, and other revenue models are the several types of revenue models. The over-the-top sector is made up of industry verticals such as media & entertainment, education & training, health & fitness, sports & live events, IT & telecom, e-commerce, BFSI, government, and others.

KEY PLAYERS:

The key market players include AMAZON WEB SERVICE, Netflix, Hulu, Google LLC, Apple Inc.

KEY MARKET SEGMENTS:

By component type:

  • Solution

  • Services

By device type:

  • Smartphones

  • Smart TVs

  • Laptops, Desktops, Tablets

  • Gaming Consoles

  • Set-top box

  • Others

By content type:

  • Video

  • Audio

  • Games

  • Communication

  • Others

By Revenue Model:

  • Subscription

  • Advertisement

  • Hybrid

  • Others

By User Type:

  • Personal

  • Commercial

By End User:

  • Media and Entertainment

  • Education and Training

  • Health and Fitness

  • IT & Telecom

  • E-commerce

  • BFSI

  • Government

  • Others

Over-the-Top Market

REGIONAL ANALYSIS:

North America dominated the overall OTT market share in 2021, as the region is equipped with high broadband access as well as a number of services, which have already moved on to providing several videos in HD and 4K. Moreover, new services such as AT&T, ESPN, Turner Sports, and Crown Family Media Networks experienced strong traction in the U.S., which fuels the growth of the market. However, Asia-Pacific is expected to grow at the highest CAGR, as telecommunication providers offer OTT services with their data plans, which fuels the over-the-top market growth. In addition, the increase in penetration of mobile devices and government policies regarding regulating the content on video streaming platforms are enabling the exponential rise of adoption of OTT services.

REGIONAL COVERAGE:

  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • South Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

Over-the-top (OTT) Market Report Scope:
Report Attributes Details
Market Size in 2021  US$ 201.43 Bn
Market Size by 2028  US$ 1178.08 Bn
CAGR   CAGR of 28.7% From 2022 to 2028
Base Year  2021
Forecast Period  2022-2028
Historical Data  2017-2020
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Component (Solution and Services)
• by Device Type (Smartphones; Smart TVs; Laptops, Desktops, and Tablets; Gaming Consoles; Set-top Box; and Others)
• by Content Type (Video, Audio/VoIP, Games, Communication, and Others)
• by Revenue Model (Subscription, Advertisement, Hybrid, and Others)
• by User Type (Personal and Commercial)
• by End User (Media & Entertainment, Education & Training, Health & Fitness, IT & Telecom, E-commerce, BFSI, Government, and Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Amazon Web Service, Netflix, Hulu, Google LLC, Apple Inc.
Key Drivers • OTT carriers are anticipated to offer more live streaming in the future.
• OTT content will undergo a significant transition as short news reaches Periscope, Facebook Live, and possibly YouTube.
Market Opportunities • Viewers are live streaming Twitch concerts, zoom lectures, business meetings, and virtual book launches, which is likely to generate significant revenue for the sector.

 


Frequently Asked Questions (FAQ) :


Table of Contents

 

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

 

2. Research Methodology

 

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

 

4. Impact Analysis

4.1 COVID 19 Impact Analysis

4.2 Impact of Ukraine-Russia War

 

5. Value Chain Analysis

 

6. Porter’s 5 forces model

 

7.  PEST Analysis

 

8. Over-the-top Market Segmentation, by Component

8.1 Solution

8.2Services

 

9. Over-the-top Market Segmentation, by Device Type

9.1 Smartphones

9.2 Smart TVs

9.3 Laptops

9.4 Desktops

9.5 Tablets

9.6 Gaming Consoles

9.7 Set-top Box

9.8 Others

 

10. Over-the-top Market Segmentation, By Content Type

10.1 Video

10.2 Audio /VoIP

10.3 Games

10.4 Communication

10.5 Others

 

11. Over-the-top Market Segmentation, By Revenue Model

11.1 Subscription

11.2 Advertisement

11.3 Hybrid

11.4 Others

 

12. Over-the-top Market Segmentation, By User Type

12.1 Personal

12.2 Commercial

 

13. Over-the-top Market Segmentation, By End User

13.1 Media & Entertainment

13.2 Education & Training

13.3 Health & Fitness

13.4 IT & Telecom

13.5 E-commerce

13.6 BFSI

13.7 Government

13.8 Others
 

14. Regional Analysis

14.1 Introduction

14.2 North America

14.2.1 USA

14.2.2  Canada

14.2.3  Mexico

14.3 Europe

14.3.1  Germany

14.3.2  UK

14.3.3  France

14.3.4  Italy

14.3.5  Spain

14.3.6  The Netherlands

14.3.7  Rest of Europe

14.4 Asia-Pacific

14.4.1  Japan

14.4.2  South Korea

14.4.3  China

14.4.4  India

14.4.5  Australia

14.4.6  Rest of Asia-Pacific

14.5 The Middle East & Africa

14.5.1  Israel

14.5.2  UAE

14.5.3  South Africa

14.5.4  Rest

14.6 Latin America

14.6.1  Brazil

14.6.2  Argentina

14.6.3  Rest of Latin America

 

15. Company Profiles

15.1 Amazon Web Services (AWS)

15.1.1 Financial

15.1.2 Products/ Services Offered

15.1.3 SWOT Analysis

15.1.4 The SNS view

15.2 Netflix

15.3 Hulu

15.4 Google LLC

15.5 Apple Inc

 

16. Competitive Landscape

16.1 Competitive Benchmarking

16.2 Market Share Analysis

16.3 Recent Developments

 

17. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

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Step 4: QA/QC Process

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