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Partner Relationship Management Market Report Scope & Overview:

The Partner Relationship Management Market size was USD 3.09 Billion in 2023 and is expected to Reach USD  4.63 Billion by 2031 and grow at a CAGR of 5.2% over the forecast period of 2024-2031.

Channel partners, distributors, resellers, vendors, and other sorts of partners can all be managed and optimized by a company using a partner relationship management (PRM) strategy and software. PRM systems are intended to increase sales, marketing, and overall business results by streamlining communication, cooperation, and information sharing between a firm and its partners. The PRM market was booming as businesses realized the value of solid partner connections in extending their market reach and improving revenues. Onboarding partners, training and certification, lead distribution, transaction registration, performance tracking, incentive management, reporting, and analytics are just a few of the functions that PRM software systems often offer. 

Partner-Relationship-Management-Market Revenue Analysis

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The IT and telecom sector dominates the partner relationship management solution market, accounting for 35% of the market in 2022. This is followed by the healthcare and life sciences sector, which accounts for 25% of the market. The other major sectors that are driving the growth of the PRM market include the manufacturing sector, the financial services sector, and the retail sector. PRM solutions can help BFSI businesses to manage their partner relationships more effectively, which can lead to increased revenue and profitability. The IT and telecom sector is a rapidly growing sector, which is creating new opportunities for businesses to partner with other organizations. This is driving the demand for PRM solutions in this sector. AI and ML are being increasingly adopted by PRM solutions to automate tasks, improve decision-making, and provide insights into partner relationships. PRM solutions with AI and ML capabilities can help businesses to save time and money, improve the accuracy of their decisions, and get a better understanding of their partners. PRM and CRM are increasingly converging, as businesses are looking for solutions that can help them to manage both their customers and their partners. PRM solutions that are integrated with CRM solutions can help businesses to provide a seamless experience for their customers and partners, and to better understand the entire customer journey.

MARKET DYNAMICS

KEY DRIVERS

  • The growing prominence of connected devices and the Internet of Things.

  • Focus on the enhancement of partner communication and reduction in channel management costs.

The proliferation of connected devices and the IoT is creating new opportunities for businesses to partner with other organizations to deliver new products and services. PRM solutions can help businesses manage these partnerships effectively and ensure that they are getting the most out of them.

RESTRAIN

  • PRM solutions can be expensive, which can be a barrier for some businesses.

PRM solutions often handle sensitive data about partners, such as contact information, financial data, and intellectual property. It is important for businesses to choose a PRM solution that has strong security and privacy features to protect this data.

OPPORTUNITY

  • Business intelligence for better channel performance.

  • PRM solutions can be customized to meet the specific needs of different businesses.

PRM solutions can provide businesses with insights into their partner relationships, such as which partners are performing well, which partners are not, and where there are opportunities for improvement. This information can be used to improve the performance of partner channels and drive more revenue.

CHALLENGES

  • Lack of awareness.

  • The partner landscape is constantly changing, which can make it difficult for businesses to keep up

Many businesses are still not aware of the benefits of PRM solutions. This can be a challenge for PRM vendors, as they need to educate businesses about the value of PRM and how it can help them to improve their partner relationships.

IMPACT OF RUSSIA-UKRAINE WAR

The Russia-Ukraine war has had a significant impact on the partner relationship management market. The war has caused economic uncertainty and disruption, which has led to businesses rethinking their partner strategies. As a result, there has been a decline in demand for PRM solutions, and some PRM vendors have reported financial losses. A study by Forrester found that the war has caused a financial loss of $100 million for PRM vendors. The study found that the war has caused a decline in revenue for PRM vendors, as well as an increase in costs. A study by IDC found that the war has caused a decline in demand for PRM solutions in Europe. The study found that demand for PRM solutions in Europe is expected to decline by 5% in 2023. In April 2022, PRM vendor AppDirect laid off 20% of its employees. The company said that it was taking this action in response to the war in Ukraine and the economic uncertainty that it has caused.

IMPACT OF ONGOING RECESSION

As businesses have become more cautious about spending money, there has been a decrease in demand for PRM solutions. This is particularly true for businesses that are struggling financially, or that are in industries that are being adversely affected by the recession. A study by IDC found that the recession has caused a decline in demand for PRM solutions in the United States. The study found that demand for PRM solutions in the United States is expected to decline by 3% in 2023. some changes due to the recession in the PRM market, Increased focus on open source solutions, Increased focus on self-service solutions, and Increased focus on cloud-based solutions Cloud-based solutions are also a good option for businesses that are looking to reduce their IT costs.

KEY MARKET SEGMENTATION

By Component  

  • Solution

  • Services

 By Services  

  • Managed Service

  • Training

  • Consultation

 By Organization Size

  • Large Enterprise

  • Small and Medium Size Enterprise

By Deployment Type

  • On-premises

  • Cloud

REGIONAL ANALYSIS

North America dominated the PRM market with a 45.80% market share in 2022. This is followed by Europe with a market share of 29.40%, The presence of a large number of technology companies in North America, such as Salesforce, Oracle, and SAP. These companies are major users of PRM solutions to manage their partner relationships. The high level of internet penetration and technological adoption in North America. This makes it easier for businesses to implement and use PRM solutions. The strong demand for PRM solutions from businesses in North America. Businesses in this region are increasingly looking to PRM solutions to help them manage their partner relationships more effectively.

The Asia Pacific market for partner relationship management is anticipated to register the highest CAGR of 19.8% from 2022 to 2030. Cloud-based PRM solutions are becoming increasingly popular in the Asia Pacific region as they offer a number of advantages over traditional on-premises solutions. Cloud-based PRM solutions are more scalable, flexible, and cost-effective than on-premises solutions. They also offer a number of features that are essential for businesses in the Asia Pacific region, such as multi-currency support and localization. The Asia Pacific region is home to a large number of startups and SMEs. These businesses are often looking for ways to improve their partner relationships and grow their businesses. PRM solutions can help these businesses to achieve their goals.

Partner-Relationship-Management-Market-By-Region

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Region Coverage:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America 

KEY PLAYERS

The major players in the Partner Relationship Management Market are Salesforce, Oracle, SAP, IBM, Microsoft, Infor, Cvent, Channeltivity, PartnerPath, Incentive Solutions, and other players.

Salesforce-Company Financial Analysis

Company Landscape Analysis

RECENT DEVELOPMENTS

Salesforce: In June 2022, Salesforce expanded its PRM portfolio with the acquisition of Datorama. Datorama is a leading provider of data intelligence and analytics solutions. The acquisition is expected to help Salesforce to provide its customers with a more comprehensive set of solutions for managing their partner relationships.

Oracle: In April 2022, Oracle launched a new PRM solution called Oracle Partner Cloud. The solution is designed to help businesses manage their partner relationships more effectively and to accelerate their growth.

Partner Relationship Management Market Report Scope:

Report Attributes Details
Market Size in 2022  US$ 3.09 Bn
Market Size by 2030  US$ 4.63 Bn
CAGR   CAGR of 5.2% From 2024 to 2031
Base Year  2023
Forecast Period  2024-2031
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Component (Solution, Services)
• By Service (Managed Service, Training, Consultation)
• By Organization Size (Large Enterprise, Small and Medium Size Enterprise)
• By Deployment Type (On-premises, Cloud)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Salesforce, Oracle, SAP, IBM, Microsoft, Infor, Cvent, Channeltivity, PartnerPath, Incentive Solutions
Key Drivers • The growing prominence of connected devices and the Internet of Things.
• Focus on the enhancement of partner communication and reduction in channel management costs.
Market Restraints • Data security and privacy aspects.
• PRM solutions can be expensive, which can be a barrier for some businesses.

 

Frequently Asked Questions

Ans. The Compound Annual Growth rate for Partner Relationship Management Market over the forecast period is 16.4 %.

Ans. USD 246.3 Billion is the Company's projected Partner Relationship Management Market size by 2030.

Ans. Key players operating in the PRM market include Oracle Corporation, Salesforce.com Inc., Allbound Inc., Zinfi Technologies Inc., and Mindmatrix Inc.

Ans. North America dominated the PRM market with a 45.80% market share in 2022. This is attributable to the presence of various prominent players such as Salesforce.com, Inc., Imparter, Inc., and Oracle Corporation in the region

Ans. The need to control the functional relationship between external partner channels and organizations and focus on improving partner communications and reducing channel management costs will support the growth of the PRM market.

TABLE OF CONTENTS

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces Type

7. PEST Analysis

8. Partner Relationship Management Market Segmentation, by Component
8.1 Solution
8.2 Services

9. Partner Relationship Management Market Segmentation, by Services
9.1 Managed Service
9.2 Training
9.3 Consultation

10. Partner Relationship Management Market Segmentation, by Organization Size
10.1 Large Enterprise
10.2 Small and Medium Size Enterprise

11. Partner Relationship Management Market Segmentation, by Deployment Type
11.1 On-premises
11.2 Cloud

12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America Partner Relationship Management Market by Country
12.2.2North America Partner Relationship Management Market by Component
12.2.3 North America Partner Relationship Management Market by Services
12.2.4 North America Partner Relationship Management Market by Organization Size
12.2.5 North America Partner Relationship Management Market by Deployment Type
12.2.6 USA
12.2.6.1 USA Partner Relationship Management Market by Component
12.2.6.2 USA Partner Relationship Management Market by Services
12.2.6.3 USA Partner Relationship Management Market by Organization Size
12.2.6.4 USA Partner Relationship Management Market by Deployment Type
12.2.7 Canada
12.2.7.1 Canada Partner Relationship Management Market by Component
12.2.7.2 Canada Partner Relationship Management Market by Services
12.2.7.3 Canada Partner Relationship Management Market by Organization Size
12.2.7.4 Canada Partner Relationship Management Market by Deployment Type
12.2.8 Mexico
12.2.8.1 Mexico Partner Relationship Management Market by Component
12.2.8.2 Mexico Partner Relationship Management Market by Services
12.2.8.3 Mexico Partner Relationship Management Market by Organization Size
12.2.8.4 Mexico Partner Relationship Management Market by Deployment Type
12.3 Europe
12.3.1 Eastern Europe
12.3.1.1 Eastern Europe Partner Relationship Management Market by Country
12.3.1.2 Eastern Europe Partner Relationship Management Market by Component
12.3.1.3 Eastern Europe Partner Relationship Management Market by Services
12.3.1.4 Eastern Europe Partner Relationship Management Market by Organization Size
12.3.1.5 Eastern Europe Partner Relationship Management Market by Deployment Type
12.3.1.6 Poland
12.3.1.6.1 Poland Partner Relationship Management Market by Component
12.3.1.6.2 Poland Partner Relationship Management Market by Services
12.3.1.6.3 Poland Partner Relationship Management Market by Organization Size
12.3.1.6.4 Poland Partner Relationship Management Market by Deployment Type
12.3.1.7 Romania
12.3.1.7.1 Romania Partner Relationship Management Market by Component
12.3.1.7.2 Romania Partner Relationship Management Market by Services
12.3.1.7.3 Romania Partner Relationship Management Market by Organization Size
12.3.1.7.4 Romania Partner Relationship Management Market by Deployment Type
12.3.1.8 Hungary
12.3.1.8.1 Hungary Partner Relationship Management Market by Component
12.3.1.8.2 Hungary Partner Relationship Management Market by Services
12.3.1.8.3 Hungary Partner Relationship Management Market by Organization Size
12.3.1.8.4 Hungary Partner Relationship Management Market by Deployment Type
12.3.1.9 Turkey
12.3.1.9.1 Turkey Partner Relationship Management Market by Component
12.3.1.9.2 Turkey Partner Relationship Management Market by Services
12.3.1.9.3 Turkey Partner Relationship Management Market by Organization Size
12.3.1.9.4 Turkey Partner Relationship Management Market by Deployment Type
12.3.1.10 Rest of Eastern Europe
12.3.1.10.1 Rest of Eastern Europe Partner Relationship Management Market by Component
12.3.1.10.2 Rest of Eastern Europe Partner Relationship Management Market by Services
12.3.1.10.3 Rest of Eastern Europe Partner Relationship Management Market by Organization Size
12.3.1.10.4 Rest of Eastern Europe Partner Relationship Management Market by Deployment Type
12.3.2 Western Europe
12.3.2.1 Western Europe Partner Relationship Management Market by Country
12.3.2.2 Western Europe Partner Relationship Management Market by Component
12.3.2.3 Western Europe Partner Relationship Management Market by Services
12.3.2.4 Western Europe Partner Relationship Management Market by Organization Size
12.3.2.5 Western Europe Partner Relationship Management Market by Deployment Type
12.3.2.6 Germany
12.3.2.6.1 Germany Partner Relationship Management Market by Component
12.3.2.6.2 Germany Partner Relationship Management Market by Services
12.3.2.6.3 Germany Partner Relationship Management Market by Organization Size
12.3.2.6.4 Germany Partner Relationship Management Market by Deployment Type
12.3.2.7 France
12.3.2.7.1 France Partner Relationship Management Market by Component
12.3.2.7.2 France Partner Relationship Management Market by Services
12.3.2.7.3 France Partner Relationship Management Market by Organization Size
12.3.2.7.4 France Partner Relationship Management Market by Deployment Type
12.3.2.8 UK
12.3.2.8.1 UK Partner Relationship Management Market by Component
12.3.2.8.2 UK Partner Relationship Management Market by Services
12.3.2.8.3 UK Partner Relationship Management Market by Organization Size
12.3.2.8.4 UK Partner Relationship Management Market by Deployment Type
12.3.2.9 Italy
12.3.2.9.1 Italy Partner Relationship Management Market by Component
12.3.2.9.2 Italy Partner Relationship Management Market by Services
12.3.2.9.3 Italy Partner Relationship Management Market by Organization Size
12.3.2.9.4 Italy Partner Relationship Management Market by Deployment Type
12.3.2.10 Spain
12.3.2.10.1 Spain Partner Relationship Management Market by Component
12.3.2.10.2 Spain Partner Relationship Management Market by Services
12.3.2.10.3 Spain Partner Relationship Management Market by Organization Size
12.3.2.10.4 Spain Partner Relationship Management Market by Deployment Type
12.3.2.11 Netherlands
12.3.2.11.1 Netherlands Partner Relationship Management Market by Component
12.3.2.11.2 Netherlands Partner Relationship Management Market by Services
12.3.2.11.3 Netherlands Partner Relationship Management Market by Organization Size
12.3.2.11.4 Netherlands Partner Relationship Management Market by Deployment Type
12.3.2.12 Switzerland
12.3.2.12.1 Switzerland Partner Relationship Management Market by Component
12.3.2.12.2 Switzerland Partner Relationship Management Market by Services
12.3.2.12.3 Switzerland Partner Relationship Management Market by Organization Size
12.3.2.12.4 Switzerland Partner Relationship Management Market by Deployment Type
12.3.2.13 Austria
12.3.2.13.1 Austria Partner Relationship Management Market by Component
12.3.2.13.2 Austria Partner Relationship Management Market by Services
12.3.2.13.3 Austria Partner Relationship Management Market by Organization Size
12.3.2.13.4 Austria Partner Relationship Management Market by Deployment Type
12.3.2.14 Rest of Western Europe
12.3.2.14.1 Rest of Western Europe Partner Relationship Management Market by Component
12.3.2.14.2 Rest of Western Europe Partner Relationship Management Market by Services
12.3.2.14.3 Rest of Western Europe Partner Relationship Management Market by Organization Size
12.3.2.14.4 Rest of Western Europe Partner Relationship Management Market by Deployment Type
12.4 Asia-Pacific
12.4.1 Asia Pacific Partner Relationship Management Market by Country
12.4.2 Asia Pacific Partner Relationship Management Market by Component
12.4.3 Asia Pacific Partner Relationship Management Market by Services
12.4.4 Asia Pacific Partner Relationship Management Market by Organization Size
12.4.5 Asia Pacific Partner Relationship Management Market by Deployment Type
12.4.6 China
12.4.6.1 China Partner Relationship Management Market by Component
12.4.6.2 China Partner Relationship Management Market by Services
12.4.6.3 China Partner Relationship Management Market by Organization Size
12.4.6.4 China Partner Relationship Management Market by Deployment Type
12.4.7 India
12.4.7.1 India Partner Relationship Management Market by Component
12.4.7.2 India Partner Relationship Management Market by Services
12.4.7.3 India Partner Relationship Management Market by Organization Size
12.4.7.4 India Partner Relationship Management Market by Deployment Type
12.4.8 Japan
12.4.8.1 Japan Partner Relationship Management Market by Component
12.4.8.2 Japan Partner Relationship Management Market by Services
12.4.8.3 Japan Partner Relationship Management Market by Organization Size
12.4.8.4 Japan Partner Relationship Management Market by Deployment Type
12.4.9 South Korea
12.4.9.1 South Korea Partner Relationship Management Market by Component
12.4.9.2 South Korea Partner Relationship Management Market by Services
12.4.9.3 South Korea Partner Relationship Management Market by Organization Size
12.4.9.4 South Korea Partner Relationship Management Market by Deployment Type
12.4.10 Vietnam
12.4.10.1 Vietnam Partner Relationship Management Market by Component
12.4.10.2 Vietnam Partner Relationship Management Market by Services
12.4.10.3 Vietnam Partner Relationship Management Market by Organization Size
12.4.10.4 Vietnam Partner Relationship Management Market by Deployment Type
12.4.11 Singapore
12.4.11.1 Singapore Partner Relationship Management Market by Component
12.4.11.2 Singapore Partner Relationship Management Market by Services
12.4.11.3 Singapore Partner Relationship Management Market by Organization Size
12.4.11.4 Singapore Partner Relationship Management Market by Deployment Type
12.4.12 Australia
12.4.12.1 Australia Partner Relationship Management Market by Component
12.4.12.2 Australia Partner Relationship Management Market by Services
12.4.12.3 Australia Partner Relationship Management Market by Organization Size
12.4.12.4 Australia Partner Relationship Management Market by Deployment Type
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific Partner Relationship Management Market by Component
12.4.13.2 Rest of Asia-Pacific APAC Partner Relationship Management Market by Services
12.4.13.3 Rest of Asia-Pacific Partner Relationship Management Market by Organization Size
12.4.13.4 Rest of Asia-Pacific Partner Relationship Management Market by Deployment Type
12.5 Middle East & Africa
12.5.1 Middle East
12.5.1.1 Middle East Partner Relationship Management Market by Country
12.5.1.2 Middle East Partner Relationship Management Market by Component
12.5.1.3 Middle East Partner Relationship Management Market by Services
12.5.1.4 Middle East Partner Relationship Management Market by Organization Size
12.5.1.5 Middle East Partner Relationship Management Market by Deployment Type
12.5.1.6 UAE
12.5.1.6.1 UAE Partner Relationship Management Market by Component
12.5.1.6.2 UAE Partner Relationship Management Market by Services
12.5.1.6.3 UAE Partner Relationship Management Market by Organization Size
12.5.1.6.4 UAE Partner Relationship Management Market by Deployment Type
12.5.1.7 Egypt
12.5.1.7.1 Egypt Partner Relationship Management Market by Component
12.5.1.7.2 Egypt Partner Relationship Management Market by Services
12.5.1.7.3 Egypt Partner Relationship Management Market by Organization Size
12.5.1.7.4 Egypt Partner Relationship Management Market by Deployment Type
12.5.1.8 Saudi Arabia
12.5.1.8.1 Saudi Arabia Partner Relationship Management Market by Component
12.5.1.8.2 Saudi Arabia Partner Relationship Management Market by Services
12.5.1.8.3 Saudi Arabia Partner Relationship Management Market by Organization Size
12.5.1.8.4 Saudi Arabia Partner Relationship Management Market by Deployment Type
12.5.1.9 Qatar
12.5.1.9.1 Qatar Partner Relationship Management Market by Component
12.5.1.9.2 Qatar Partner Relationship Management Market by Services
12.5.1.9.3 Qatar Partner Relationship Management Market by Organization Size
12.5.1.9.4 Qatar Partner Relationship Management Market by Deployment Type
12.5.1.10 Rest of Middle East
12.5.1.10.1 Rest of Middle East Partner Relationship Management Market by Component
12.5.1.10.2 Rest of Middle East Partner Relationship Management Market by Services
12.5.1.10.3 Rest of Middle East Partner Relationship Management Market by Organization Size
12.5.1.10.4 Rest of Middle East Partner Relationship Management Market by Deployment Type
12.5.2. Africa
12.5.2.1 Africa Partner Relationship Management Market by Country
12.5.2.2 Africa Partner Relationship Management Market by Component
12.5.2.3 Africa Partner Relationship Management Market by Services
12.5.2.4 Africa Partner Relationship Management Market by Organization Size
12.5.2.5 Africa Partner Relationship Management Market by Deployment Type
12.5.2.6 Nigeria
12.5.2.6.1 Nigeria Partner Relationship Management Market by Component
12.5.2.6.2 Nigeria Partner Relationship Management Market by Services
12.5.2.6.3 Nigeria Partner Relationship Management Market by Organization Size
12.5.2.6.4 Nigeria Partner Relationship Management Market by Deployment Type
12.5.2.7 South Africa
12.5.2.7.1 South Africa Partner Relationship Management Market by Component
12.5.2.7.2 South Africa Partner Relationship Management Market by Services
12.5.2.7.3 South Africa Partner Relationship Management Market by Organization Size
12.5.2.7.4 South Africa Partner Relationship Management Market by Deployment Type
12.5.2.8 Rest of Africa
12.5.2.8.1 Rest of Africa Partner Relationship Management Market by Component
12.5.2.8.2 Rest of Africa Partner Relationship Management Market by Services
12.5.2.8.3 Rest of Africa Partner Relationship Management Market by Organization Size
12.5.2.8.4 Rest of Africa Partner Relationship Management Market by Deployment Type
12.6. Latin America
12.6.1 Latin America Partner Relationship Management Market by Country
12.6.2 Latin America Partner Relationship Management Market by Component
12.6.3 Latin America Partner Relationship Management Market by Services
12.6.4 Latin America Partner Relationship Management Market by Organization Size
12.6.5 Latin America Partner Relationship Management Market by Deployment Type
12.6.6 Brazil
12.6.6.1 Brazil Partner Relationship Management Market by Component
12.6.6.2 Brazil Africa Partner Relationship Management Market by Services
12.6.6.3 Brazil Partner Relationship Management Market by Organization Size
12.6.6.4 Brazil Partner Relationship Management Market by Deployment Type
12.6.7 Argentina
12.6.7.1 Argentina Partner Relationship Management Market by Component
12.6.7.2 Argentina Partner Relationship Management Market by Services
12.6.7.3 Argentina Partner Relationship Management Market by Organization Size
12.6.7.4 Argentina Partner Relationship Management Market by Deployment Type
12.6.8 Colombia
12.6.8.1 Colombia Partner Relationship Management Market by Component
12.6.8.2 Colombia Partner Relationship Management Market by Services
12.6.8.3 Colombia Partner Relationship Management Market by Organization Size
12.6.8.4 Colombia Partner Relationship Management Market by Deployment Type
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America Partner Relationship Management Market by Component
12.6.9.2 Rest of Latin America Partner Relationship Management Market by Services
12.6.9.3 Rest of Latin America Partner Relationship Management Market by Organization Size
12.6.9.4 Rest of Latin America Partner Relationship Management Market by Deployment Type

13 Company profile
13.1 Salesforce
13.1.1 Company Overview
13.1.2 Financials
13.1.3Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Oracle
13.2.1 Company Overview
13.2.2 Financials
13.2.3Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 SAP
13.3.1 Company Overview
13.3.2 Financials
13.3.3Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 IBM
13.4.1 Company Overview
13.4.2 Financials
13.4.3Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Microsoft
13.5.1 Company Overview
13.5.2 Financials
13.5.3Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Infor
13.6.1 Company Overview
13.6.2 Financials
13.6.3Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Cvent
13.7.1 Company Overview
13.7.2 Financials
13.7.3Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 Channeltivity
13.8.1 Company Overview
13.8.2 Financial
13.8.3Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 PartnerPath
13.9.1 Company Overview
13.9.2 Financials
13.9.3 Product/Service/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Incentive Solutions
13.10.1 Company Overview
13.10.2 Financials
13.10.3 Product/Service/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View

14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Company Share Analysis
14.3 Recent Developments
14.3.1 Deployment Type News
14.3.2 Company News
14.3.3 Mergers & Acquisitions

15. USE Cases and Best Practices

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

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