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Partner Relationship Management Market Report Scope & Overview:

Partner Relationship Management Market Revenue Analysis

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The Partner Relationship Management Market is projected to grow to USD 4.87 billion by 2032 as it was valued at USD 3.09 billion in 2023 and is anticipated to grow at a CAGR of 5.2% over the period of 2024-2032.

The companies have stated that their sales productivity has increased as a result of using partner relationship management platforms that make communication and data sharing easier within their teams and partner networks. This results in quicker lead nurturing, effective sales funnels, and ultimately, higher revenue for both the company and its partners. Platforms for managing partnerships are assisting companies in gaining control over their intricate channel networks. Also, many companies use partner relationship management to simplify partner onboarding and training procedures. This saves both time and resources, while also ensuring all partners are prepared to effectively represent the brand. Business executives are placing a growing emphasis on making decisions based on data. Partner relationship management solutions offer valuable information on partner performance, with maximum number of companies stating enhanced visibility into channel activities thanks to partner relationship management tools. This gives them the ability to recognize top partners, customize marketing efforts, and enhance channel strategies for the greatest effect. The U.S. companies are extending their influence more extensively than ever. Partner relationship management platforms are essential in overseeing these global partnerships.

Rising geopolitical tensions, and its effect on the Partner Relationship Management Market.

Disputes in trade between countries has affected the adoption of partner relationship management by obstructing cooperation between multinational companies. According to International Data Corporation (IDC) in 2023, 68% of companies in the Asia-Pacific area experienced difficulties in choosing partners because of geopolitical uncertainties. This is especially the case for sectors depending on intricate supply networks, where political conflicts can delay collaborative projects and require a move towards partners located closer geographically. Conversely, political partnerships can positively impact the growth of partner relationship management market. Also, North American organizations are currently looking for partners within trade bloc agreements such as USMCA.

MARKET DYNAMICS

DRIVERS

  • The increasing importance of interconnected devices and the Internet of Things (IoT).

  • Improving partner communication and reducing channel management costs.  

Because partner relationship management can reduce expenses associated with channel management and facilitate communication, its adoption in the U.S. marketplace is booming. SNS Insider research shows that a sizable percentage of companies utilizing partner relationship management solutions presuming 79% report better partner communication, which strengthens partnerships and collaboration. Improved partner satisfaction and loyalty result from this, which eventually boosts sales performance. Moreover, partner relationship management makes it easier to automate processes such as training, onboarding, and co-marketing campaigns, which could save channel management costs by as much as 58%. These financial savings can be put back into joint ventures or new product development, promoting expansion and competitive advantage.  

RESTRAIN

  • The protection of data security and privacy is critical to the success of the partner relationship management market.

  • The partner landscape is constantly changing, which can make it difficult for businesses to keep up.  

The success of the business ecosystem relies on the important network of partners. These partnerships, including distributors, resellers, influencers, and technology suppliers, play a crucial role in expanding reach and maximizing impact. Despite this, the constantly evolving environment presents a unique challenge staying abreast of partner’s ever-changing demands and expectations. As per industry experts, 72% of U.S. companies struggle to maintain consistent communication with their partners throughout their business relationship. This could lead to unutilized opportunities, decreased partner commitment, and ultimately negatively impacted progress. In this instance, partner relationship management systems serve as a strategic tool. Partner relationship management allows companies to cultivate strong, mutually advantageous relationships by providing a centralized system for welcoming, educating, communicating, and monitoring results.      

KEY MARKET SEGMENTATION

By Component  

  • Solution

  • Services

By Services  

  • Managed Service

  • Training

  • Consultation

The highest share, accounting for 40%, is held by managed services which include continuous maintenance and support for partner relationship management platforms. This reflects vendors wanting to unload operational responsibilities and concentrate on key strengths. Emphasizing user enablement is crucial for maximizing partner relationship management adoption and value, with Training capturing 30% of the market. 30% of the total is divided into two parts 15% is captured by consulting services that help with strategic partner relationship management implementation, while the other 15% is allocated to ongoing optimization consultations. This even distribution implies a dual strategy starting with strategic advice and following up with ongoing enhancements via discussions. Partner relationship management vendors can customize their offerings to meet the varying demands of their customers by knowing the service segmentations and market shares. This approach based on data encourages better partner connections, ultimately resulting in a more prosperous partner relationship management system.

By Organization Size

  • Large Enterprise

  • Small and Medium Size Enterprise

Large Enterprise, with a majority share of approximately 65%, give priority to inclusive partner relationship management solutions. Their intricate partner networks require strong characteristics such as multi-level program oversight, sophisticated performance analysis, and ample customization choices. On the other hand, around 35% of the market is made up of Small and Medium-sized Enterprises (SMEs), which prefer affordable and easy-to-use solutions. Scalability and seamless integration with current technology are essential for SMEs, who usually handle smaller partner networks and have restricted IT resources. Cloud-based PRM solutions are especially appealing to small and medium-sized enterprises because they are cost-effective and require little initial investment. This particular section is projected to experience accelerated growth because more ambitious, high-growth startups are embracing partner relationship management. As the market grows more advanced, vendors will probably create hybrid solutions that meet the changing requirements of both big companies and small businesses.    

Partner-Relationship-Market-By-Organization-Size

By Deployment Type

  • On-premises

  • Cloud

With a roughly 65% market share, on-premises solutions remained dominant in 2023, but cloud-based PRM is rapidly expanding. Small and medium-sized businesses (SMEs) find cloud solutions especially attractive because of their scalability and agility. A move toward cloud-based PRM is also being driven by the falling prices of cloud computing and the growing emphasis on remote work. Experts in the market predict that this trend will continue, with the cloud sector expected to account for a substantial 40% of the market by 2032. Locally adopted solutions won't be entirely eclipsed by this increase. Large organizations that have made significant investments in antiquated systems are expected to continue employing internal partner relationship management market for some time to come.

REGIONAL ANALYSIS

North America region held the highest share of 48% in 2023, and will be dominating the market over the forecast period. Several key factors drive North America's dominant position in the Partner Relationship Management Market. The area is home to numerous tech giants such as Salesforce and Oracle, which are consistently innovating and impacting partner relationship management solutions. Additionally, the growing presence of the internet drives the demand for more efficient partner collaborations. This is especially clear in the U.S., where a 90% of companies utilize some type of PRM software, as per industry experts. Government efforts to encourage digital advancement in various sectors are also driving market expansion. For instance, SMEs are actively assisted by the U.S. Department of Commerce in utilizing digital tools like partner relationship management solutions to improve their competitiveness. Noticing this pattern, companies are adjusting their partner relationship management strategies to focus on the U.S. market. This involves providing easy-to-use, cloud-based options that can smoothly blend with current systems.

Moreover, sellers are concentrating on creating strong partner networks to promote teamwork and information exchange, ultimately leading to mutual achievement. Data security and privacy, a significant priority in the US, is also a notable aspect of partner relationship management solutions available in the area. By meeting these particular needs and taking advantage of the current digital environment, North America is in a strong position to continue being a top player in the partner relationship management market in the future.

Partner-Relationship-Market-Regional-Share

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Region Coverage:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America 

KEY PLAYERS

The major players in the Partner Relationship Management Market are Salesforce, Oracle, SAP, IBM, Microsoft, Infor, Cvent, Channeltivity, PartnerPath, Incentive Solutions, and other players.

Salesforce-Company Financial Analysis

Company Landscape Analysis

RECENT DEVELOPMENTS

Salesforce: In June 2022, Salesforce expanded its PRM portfolio with the acquisition of Datorama. Datorama is a leading provider of data intelligence and analytics solutions. The acquisition is expected to help Salesforce to provide its customers with a more comprehensive set of solutions for managing their partner relationships.

Oracle: In April 2022, Oracle launched a new PRM solution called Oracle Partner Cloud. The solution is designed to help businesses manage their partner relationships more effectively and to accelerate their growth.

Partner Relationship Management Market Report Scope:

Report Attributes Details
Market Size in 2023  US$ 3.09 Bn
Market Size by 2032  US$ 4.87 Bn
CAGR   CAGR of 5.2% From 2024 to 2032
Base Year  2023
Forecast Period  2024-2032
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Component (Solution, Services)
• By Service (Managed Service, Training, Consultation)
• By Organization Size (Large Enterprise, Small and Medium Size Enterprise)
• By Deployment Type (On-premises, Cloud)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Salesforce, Oracle, SAP, IBM, Microsoft, Infor, Cvent, Channeltivity, PartnerPath, Incentive Solutions
Key Drivers

• The increasing importance of interconnected devices and the Internet of Things (IoT).

• Improving partner communication and reducing channel management costs.
Market Restraints

• The protection of data security and privacy is critical to the success of the partner relationship management market.

• The partner landscape is constantly changing, which can make it difficult for businesses to keep up.

 

Frequently Asked Questions

Ans. The Compound Annual Growth rate for Partner Relationship Management Market over the forecast period is 5.2%.

Ans. USD 4.87 Billion is the projected market size of Partner Relationship Management Market by 2032.

Ans. Key players operating in the PRM market include Oracle Corporation, Salesforce.com Inc., Allbound Inc., Zinfi Technologies Inc., and Mindmatrix Inc.

Ans. North America dominated the PRM market with a 45.80% market share in 2022. This is attributable to the presence of various prominent players such as Salesforce.com, Inc., Imparter, Inc., and Oracle Corporation in the region

Ans. The need to control the functional relationship between external partner channels and organizations and focus on improving partner communications and reducing channel management costs will support the growth of the PRM market.

TABLE OF CONTENTS

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Industry Flowchart

3. Research Methodology

4. Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges

5. Porter’s 5 Forces Model

6. Pest Analysis

7. Partner Relationship Management Market Segmentation, By Component

7.1 Introduction

7.2 Solution

7.3 Services

8. Partner Relationship Management Market Segmentation, By Services

8.1 Introduction

8.2 Managed Service

8.3 Training

8.4 Consultation

9. Partner Relationship Management Market Segmentation, By Organization Size

9.1 Introduction

9.2 Large Enterprise

9.3 Small and Medium Size Enterprise

10. Partner Relationship Management Market Segmentation, By Deployment Type

10.1 Introduction

10.2 On-Premises

10.3 Cloud

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 Trend Analysis

11.2.2 North America Partner Relationship Management Market By Country

11.2.3 North America Partner Relationship Management Market By Component

11.2.4 North America Partner Relationship Management Market By Services

11.2.5 North America Partner Relationship Management Market By Organization Size 

11.2.6 North America Partner Relationship Management Market By Deployment Type

11.2.7 USA

11.2.7.1 USA Partner Relationship Management Market By Component

11.2.7.2 USA Partner Relationship Management Market By Services

11.2.7.3 USA Partner Relationship Management Market By Organization Size

11.2.7.4 USA Partner Relationship Management Market By Deployment Type

11.2.8 Canada

11.2.8.1 Canada Partner Relationship Management Market By Component

11.2.8.2 Canada Partner Relationship Management Market By Services

11.2.8.3 Canada Partner Relationship Management Market By Organization Size

11.2.8.4 Canada Partner Relationship Management Market By Deployment Type

11.2.9 Mexico

11.2.9.1 Mexico Partner Relationship Management Market By Component

11.2.9.2 Mexico Partner Relationship Management Market By Services

11.2.9.3 Mexico Partner Relationship Management Market By Organization Size

11.2.9.4 Mexico Partner Relationship Management Market By Deployment Type

11.3 Europe

11.3.1 Trend Analysis

11.3.2 Eastern Europe

11.3.2.1 Eastern Europe Partner Relationship Management Market by Country

11.3.2.2 Eastern Europe Partner Relationship Management Market By Component

11.3.2.3 Eastern Europe Partner Relationship Management Market By Services

11.3.2.4 Eastern Europe Partner Relationship Management Market By Organization Size

11.3.2.5 Eastern Europe Partner Relationship Management Market By Deployment Type

11.3.2.6 Poland

11.3.2.6.1 Poland Partner Relationship Management Market By Component

11.3.2.6.2 Poland Partner Relationship Management Market By Services

11.3.2.6.3 Poland Partner Relationship Management Market By Organization Size

11.3.2.6.4 Poland Partner Relationship Management Market By Deployment Type

11.3.2.7 Romania

11.3.2.7.1 Romania Partner Relationship Management Market By Component

11.3.2.7.2 Romania Partner Relationship Management Market By Services

11.3.2.7.3 Romania Partner Relationship Management Market By Organization Size

11.3.2.7.4 Romania Partner Relationship Management Market By Deployment Type

11.3.2.8 Hungary

11.3.2.8.1 Hungary Partner Relationship Management Market By Component

11.3.2.8.2 Hungary Partner Relationship Management Market By Services

11.3.2.8.3 Hungary Partner Relationship Management Market By Organization Size

11.3.2.8.4 Hungary Partner Relationship Management Market By Deployment Type

11.3.2.9 Turkey

11.3.2.9.1 Turkey Partner Relationship Management Market By Component

11.3.2.9.2 Turkey Partner Relationship Management Market By Services

11.3.2.9.3 Turkey Partner Relationship Management Market By Organization Size

11.3.2.9.4 Turkey Partner Relationship Management Market By Deployment Type

11.3.2.10 Rest of Eastern Europe

11.3.2.10.1 Rest of Eastern Europe Partner Relationship Management Market By Component

11.3.2.10.2 Rest of Eastern Europe Partner Relationship Management Market By Services

11.3.2.10.3 Rest of Eastern Europe Partner Relationship Management Market By Organization Size

11.3.2.10.4 Rest of Eastern Europe Partner Relationship Management Market By Deployment Type

11.3.3 Western Europe

11.3.3.1 Western Europe Partner Relationship Management Market by Country

11.3.3.2 Western Europe Partner Relationship Management Market By Component

11.3.3.3 Western Europe Partner Relationship Management Market By Services

11.3.3.4 Western Europe Partner Relationship Management Market By Organization Size

11.3.3.5 Western Europe Partner Relationship Management Market By Deployment Type

11.3.3.6 Germany

11.3.3.6.1 Germany Partner Relationship Management Market By Component

11.3.3.6.2 Germany Partner Relationship Management Market By Services

11.3.3.6.3 Germany Partner Relationship Management Market By Organization Size

11.3.3.6.4 Germany Partner Relationship Management Market By Deployment Type

11.3.3.7 France

11.3.3.7.1 France Partner Relationship Management Market By Component

11.3.3.7.2 France Partner Relationship Management Market By Services

11.3.3.7.3 France Partner Relationship Management Market By Organization Size

11.3.3.7.4 France Partner Relationship Management Market By Deployment Type

11.3.3.8 UK

11.3.3.8.1 UK Partner Relationship Management Market By Component

11.3.3.8.2 UK Partner Relationship Management Market By Services

11.3.3.8.3 UK Partner Relationship Management Market By Organization Size

11.3.3.8.4 UK Partner Relationship Management Market By Deployment Type

11.3.3.9 Italy

11.3.3.9.1 Italy Partner Relationship Management Market By Component

11.3.3.9.2 Italy Partner Relationship Management Market By Services

11.3.3.9.3 Italy Partner Relationship Management Market By Organization Size

11.3.3.9.4 Italy Partner Relationship Management Market By Deployment Type

11.3.3.10 Spain

11.3.3.10.1 Spain Partner Relationship Management Market By Component

11.3.3.10.2 Spain Partner Relationship Management Market By Services

11.3.3.10.3 Spain Partner Relationship Management Market By Organization Size

11.3.3.10.4 Spain Partner Relationship Management Market By Deployment Type

11.3.3.11 Netherlands

11.3.3.11.1 Netherlands Partner Relationship Management Market By Component

11.3.3.11.2 Netherlands Partner Relationship Management Market By Services

11.3.3.11.3 Netherlands Partner Relationship Management Market By Organization Size

11.3.3.11.4 Netherlands Partner Relationship Management Market By Deployment Type

11.3.3.12 Switzerland

11.3.3.12.1 Switzerland Partner Relationship Management Market By Component

11.3.3.12.2 Switzerland Partner Relationship Management Market By Services

11.3.3.12.3 Switzerland Partner Relationship Management Market By Organization Size

11.3.3.12.4 Switzerland Partner Relationship Management Market By Deployment Type

11.3.3.13 Austria

11.3.3.13.1 Austria Partner Relationship Management Market By Component

11.3.3.13.2 Austria Partner Relationship Management Market By Services

11.3.3.13.3 Austria Partner Relationship Management Market By Organization Size

11.3.3.13.4 Austria Partner Relationship Management Market By Deployment Type

11.3.3.14 Rest of Western Europe

11.3.3.14.1 Rest of Western Europe Partner Relationship Management Market By Component

11.3.3.14.2 Rest of Western Europe Partner Relationship Management Market By Services

11.3.3.14.3 Rest of Western Europe Partner Relationship Management Market By Organization Size

11.3.3.14.4 Rest of Western Europe Partner Relationship Management Market By Deployment Type

11.4 Asia-Pacific

11.4.1 Trend Analysis

11.4.2 Asia-Pacific Partner Relationship Management Market by Country

11.4.3 Asia-Pacific Partner Relationship Management Market By Component

11.4.4 Asia-Pacific Partner Relationship Management Market By Services

11.4.5 Asia-Pacific Partner Relationship Management Market By Organization Size

11.4.6 Asia-Pacific Partner Relationship Management Market By Deployment Type

11.4.7 China

11.4.7.1 China Partner Relationship Management Market By Component

11.4.7.2 China Partner Relationship Management Market By Services

11.4.7.3 China Partner Relationship Management Market By Organization Size

11.4.7.4 China Partner Relationship Management Market By Deployment Type

11.4.8 India

11.4.8.1 India Partner Relationship Management Market By Component

11.4.8.2 India Partner Relationship Management Market By Services

11.4.8.3 India Partner Relationship Management Market By Organization Size

11.4.8.4 India Partner Relationship Management Market By Deployment Type

11.4.9 Japan

11.4.9.1 Japan Partner Relationship Management Market By Component

11.4.9.2 Japan Partner Relationship Management Market By Services

11.4.9.3 Japan Partner Relationship Management Market By Organization Size

11.4.9.4 Japan Partner Relationship Management Market By Deployment Type

11.4.10 South Korea

11.4.10.1 South Korea Partner Relationship Management Market By Component

11.4.10.2 South Korea Partner Relationship Management Market By Services

11.4.10.3 South Korea Partner Relationship Management Market By Organization Size

11.4.10.4 South Korea Partner Relationship Management Market By Deployment Type

11.4.11 Vietnam

11.4.11.1 Vietnam Partner Relationship Management Market By Component

11.4.11.2 Vietnam Partner Relationship Management Market By Services

11.4.11.3 Vietnam Partner Relationship Management Market By Organization Size

11.4.11.4 Vietnam Partner Relationship Management Market By Deployment Type

11.4.12 Singapore

11.4.12.1 Singapore Partner Relationship Management Market By Component

11.4.12.2 Singapore Partner Relationship Management Market By Services

11.4.12.3 Singapore Partner Relationship Management Market By Organization Size

11.4.12.4 Singapore Partner Relationship Management Market By Deployment Type

11.4.13 Australia

11.4.13.1 Australia Partner Relationship Management Market By Component

11.4.13.2 Australia Partner Relationship Management Market By Services

11.4.13.3 Australia Partner Relationship Management Market By Organization Size

11.4.13.4 Australia Partner Relationship Management Market By Deployment Type

11.4.14 Rest of Asia-Pacific

11.4.14.1 Rest of Asia-Pacific Partner Relationship Management Market By Component

11.4.14.2 Rest of Asia-Pacific Partner Relationship Management Market By Services

11.4.14.3 Rest of Asia-Pacific Partner Relationship Management Market By Organization Size

11.4.14.4 Rest of Asia-Pacific Partner Relationship Management Market By Deployment Type

11.5 Middle East & Africa

11.5.1 Trend Analysis

11.5.2 Middle East

11.5.2.1 Middle East Partner Relationship Management Market by Country

11.5.2.2 Middle East Partner Relationship Management Market By Component

11.5.2.3 Middle East Partner Relationship Management Market By Services

11.5.2.4 Middle East Partner Relationship Management Market By Organization Size

11.5.2.5 Middle East Partner Relationship Management Market By Deployment Type

11.5.2.6 UAE

11.5.2.6.1 UAE Partner Relationship Management Market By Component

11.5.2.6.2 UAE Partner Relationship Management Market By Services

11.5.2.6.3 UAE Partner Relationship Management Market By Organization Size

11.5.2.6.4 UAE Partner Relationship Management Market By Deployment Type

11.5.2.7 Egypt

11.5.2.7.1 Egypt Partner Relationship Management Market By Component

11.5.2.7.2 Egypt Partner Relationship Management Market By Services

11.5.2.7.3 Egypt Partner Relationship Management Market By Organization Size

11.5.2.7.4 Egypt Partner Relationship Management Market By Deployment Type

11.5.2.8 Saudi Arabia

11.5.2.8.1 Saudi Arabia Partner Relationship Management Market By Component

11.5.2.8.2 Saudi Arabia Partner Relationship Management Market By Services

11.5.2.8.3 Saudi Arabia Partner Relationship Management Market By Organization Size

11.5.2.8.4 Saudi Arabia Partner Relationship Management Market By Deployment Type

11.5.2.9 Qatar

11.5.2.9.1 Qatar Partner Relationship Management Market By Component

11.5.2.9.2 Qatar Partner Relationship Management Market By Services

11.5.2.9.3 Qatar Partner Relationship Management Market By Organization Size

11.5.2.9.4 Qatar Partner Relationship Management Market By Deployment Type

11.5.2.10 Rest of Middle East

11.5.2.10.1 Rest of Middle East Partner Relationship Management Market By Component

11.5.2.10.2 Rest of Middle East Partner Relationship Management Market By Services

11.5.2.10.3 Rest of Middle East Partner Relationship Management Market By Organization Size

11.5.2.10.4 Rest of Middle East Partner Relationship Management Market By Deployment Type

11.5.3 Africa

11.5.3.1 Africa Partner Relationship Management Market by Country

11.5.3.2 Africa Partner Relationship Management Market By Component

11.5.3.3 Africa Partner Relationship Management Market By Services

11.5.3.4 Africa Partner Relationship Management Market By Organization Size

11.5.3.5 Africa Partner Relationship Management Market By Deployment Type

11.5.3.6 Nigeria

11.5.3.6.1 Nigeria Partner Relationship Management Market By Component

11.5.3.6.2 Nigeria Partner Relationship Management Market By Services

11.5.3.6.3 Nigeria Partner Relationship Management Market By Organization Size

11.5.3.6.4 Nigeria Partner Relationship Management Market By Deployment Type

11.5.3.7 South Africa

11.5.3.7.1 South Africa Partner Relationship Management Market By Component

11.5.3.7.2 South Africa Partner Relationship Management Market By Services

11.5.3.7.3 South Africa Partner Relationship Management Market By Organization Size

11.5.3.7.4 South Africa Partner Relationship Management Market By Deployment Type

11.5.3.8 Rest of Africa

11.5.3.8.1 Rest of Africa Partner Relationship Management Market By Component

11.5.3.8.2 Rest of Africa Partner Relationship Management Market By Services

11.5.3.8.3 Rest of Africa Partner Relationship Management Market By Organization Size

11.5.3.8.4 Rest of Africa Partner Relationship Management Market By Deployment Type

11.6 Latin America

11.6.1 Trend Analysis

11.6.2 Latin America Partner Relationship Management Market by Country

11.6.3 Latin America Partner Relationship Management Market By Component

11.6.4 Latin America Partner Relationship Management Market By Services

11.6.5 Latin America Partner Relationship Management Market By Organization Size

11.6.6 Latin America Partner Relationship Management Market By Deployment Type

11.6.7 Brazil

11.6.7.1 Brazil Partner Relationship Management Market By Component

11.6.7.2 Brazil Partner Relationship Management Market By Services

11.6.7.3 Brazil Partner Relationship Management Market By Organization Size

11.6.7.4 Brazil Partner Relationship Management Market By Deployment Type

11.6.8 Argentina

11.6.8.1 Argentina Partner Relationship Management Market By Component

11.6.8.2 Argentina Partner Relationship Management Market By Services

11.6.8.3 Argentina Partner Relationship Management Market By Organization Size

11.6.8.4 Argentina Partner Relationship Management Market By Deployment Type

11.6.9 Colombia

11.6.9.1 Colombia Partner Relationship Management Market By Component

11.6.9.2 Colombia Partner Relationship Management Market By Services

11.6.9.3 Colombia Partner Relationship Management Market By Organization Size

11.6.9.4 Colombia Partner Relationship Management Market By Deployment Type

11.6.10 Rest of Latin America

11.6.10.1 Rest of Latin America Partner Relationship Management Market By Component

11.6.10.2 Rest of Latin America Partner Relationship Management Market By Services

11.6.10.3 Rest of Latin America Partner Relationship Management Market By Organization Size

11.6.10.4 Rest of Latin America Partner Relationship Management Market By Deployment Type

12. Company Profiles

12.1 Salesforce

12.1.1 Company Overview

12.1.2 Financial

12.1.3 Products/ Services Offered

12.1.4 The SNS View

12.2 Oracle

12.2.1 Company Overview

12.2.2 Financial

12.2.3 Products/ Services Offered

12.2.4 The SNS View

12.3 SAP

12.3.1 Company Overview

12.3.2 Financial

12.3.3 Products/ Services Offered

12.3.4 The SNS View

12.4 IBM

12.4.1 Company Overview

12.4.2 Financial

12.4.3 Products/ Services Offered

12.4.4 The SNS View

12.5 Microsoft

12.5.1 Company Overview

12.5.2 Financial

12.5.3 Products/ Services Offered

12.5.4 The SNS View

12.6 Infor

12.6.1 Company Overview

12.6.2 Financial

12.6.3 Products/ Services Offered

12.6.4 The SNS View

12.7 Cvent

12.7.1 Company Overview

12.7.2 Financial

12.7.3 Products/ Services Offered

12.7.4 The SNS View

12.8 Channeltivity

12.8.1 Company Overview

12.8.2 Financial

12.8.3 Products/ Services Offered

12.8.4 The SNS View

12.9 Partnerpath

12.9.1 Company Overview

12.9.2 Financial

12.9.3 Products/ Services Offered

12.9.4 The SNS View

12.10 Incentive Solutions

12.10.1 Company Overview

12.10.2 Financial

12.10.3 Products/ Services Offered

12.10.4 The SNS View

13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share Analysis

13.3 Recent Developments

13.3.1 Industry News

13.3.2 Company News

13.3.3 Mergers & Acquisitions

14. Use Case and Best Practices

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.


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