Pet Noise Anxiety Market Report Scope & Overview:

The Pet Noise Anxiety Market size was valued at USD 1.71 Billion in 2025E and is projected to reach USD 2.85 Billion by 2033, growing at a CAGR of 6.58% during 2026–2033. 

The Pet Noise Anxiety market is experiencing robust growth, driven by rising pet ownership, growing awareness of pet mental health, and increased demand for preventive and calming solutions. Medications remain the dominant product type, while wearables are the fastest-growing segment. Dogs represent the largest animal segment, with cats showing rapid growth. Veterinary clinics are the primary distribution channel, although online retail is expanding quickly. Households account for the largest and fastest-growing end-user group. Seasonal campaigns and awareness initiatives further drive market adoption, encouraging pet owners to invest in effective anxiety management solutions for dogs and cats.

In Dec 2024,  Laredo Pet Vet and LAPS advise pet owners on keeping dogs and cats safe during New Year’s fireworks recommending creating calming environments, using Thunder Shirts, and consulting veterinarians for pets with severe anxiety.

The U.S. Pet Noise Anxiety Market size was valued at USD 0.51 Billion in 2025E and is projected to reach USD 0.74 Billion by 2033, growing at a CAGR of 4.96% during 2026–2033. Market growth is driven by rising pet ownership, increasing awareness of pet mental health, and demand for effective anxiety management solutions. Medications dominate, while wearables and calming devices grow fastest. Veterinary clinics lead distribution, with online retail expanding, and households remain the largest end-user segment.

Pet Noise Anxiety Market Size and Forecast:

• Market Size in 2025: USD 1.71 Billion

• Market Size by 2033: USD 2.85 Billion

• CAGR: 6.58% from 2026 to 2033

• Base Year: 2025E

• Forecast Period: 2026–2033

• Historical Data: 2022–2024

Pet Noise Anxiety Market Highlights:

• Rising firework-related anxiety and loud celebrations are increasing stress among pets, driving demand for noise anxiety solutions.

• Growing consumer awareness encourages proactive pet care through medications, wearables, calming devices, and veterinary consultations.

• Limited awareness, seasonal demand fluctuations, and inconsistent access to veterinary services constrain market growth.

• Concerns over product safety, effectiveness, cost, and regulatory restrictions hinder widespread adoption.

• Expanding pet ownership and mental health awareness create opportunities for innovative, technology-driven anxiety management solutions.

• Manufacturers and retailers can leverage educational initiatives and broaden distribution channels to capture sustained market growth.

Pet Noise Anxiety Market Drivers:

• Rising Firework-Related Anxiety Drives Growth in the Pet Noise Anxiety Market

The increasing prevalence of fireworks and loud celebrations has heightened stress and anxiety among pets, driving demand for effective noise anxiety solutions. Pet owners are proactively seeking calming products such as treats, ThunderShirts, and anxiety management devices, while consulting veterinarians for safe interventions. Shelters and veterinary organizations emphasize preventive measures, including microchipping and safe spaces, to mitigate risks. This growing awareness and proactive care culture is fueling the adoption of medications, wearables, and calming devices, positioning the Pet Noise Anxiety market for steady growth as consumers prioritize the mental well-being of their companion animals.

In July 2024, Waco experts advise pet owners to protect pets from fireworks, recommending safe spaces, calming treats, ThunderShirts, consulting veterinarians, and ensuring microchips are updated, while shelters may waive reclaim fees to support pet safety.

Pet Noise Anxiety Market Restraints:

• Limited Awareness and Product Accessibility Restrict Pet Noise Anxiety Market Growth

Despite growing concern for pet mental health, limited awareness among some pet owners about anxiety management solutions constrains market expansion. Inconsistent access to veterinary services, especially in rural areas, reduces adoption of medications, wearables, and calming devices. Concerns about product safety, effectiveness, and cost further hinder widespread use. Seasonal demand fluctuations, such as spikes during fireworks or thunderstorms, create inconsistent sales cycles. Additionally, regulatory restrictions on certain medications and regional differences in product availability affect market penetration. These factors collectively slow the growth of the Pet Noise Anxiety market, limiting its potential despite increasing pet ownership.

Pet Noise Anxiety Market Opportunities:

• Rising Pet Care Awareness Fuels Growth in the Pet Noise Anxiety Market

Increasing pet ownership and growing awareness of pet mental health are fueling demand for effective anxiety management solutions. Consumers are seeking innovative products such as calming devices, wearables, and medications to ensure pet well-being. Expanding veterinary support, coupled with proactive care practices, encourages adoption of preventive measures. Manufacturers and retailers can capitalize on these trends by introducing technology-driven solutions, enhancing consumer education, and expanding distribution channels. The combination of rising demand, product innovation, and supportive care practices positions the Pet Noise Anxiety market for sustained expansion globally.

In Aug 2025, Zoetis raises its annual forecast on strong pet product demand , driven by increased medicine and vaccine sales, growing veterinary visits, and rising pet ownership, boosting investor confidence and market optimism.

Pet Noise Anxiety Market Segment Highlights:

• By Product Type: Dominant – Medications: 44.38% in 2025E, declining to 40.63% in 2033; Fastest-Growing – Wearables: 10.60% CAGR

• By Animal Type: Dominant – Dogs: 69.38% in 2025E, declining to 65.63% in 2033; Fastest-Growing – Cats: 8.40% CAGR

• By Distribution Channel: Dominant – Veterinary Clinics: 38.75% in 2025E, declining to 31.25% in 2033; Fastest-Growing – Online Retail: 13.35% CAGR

• By End User: Dominant – Households: 60.63% in 2025E, rising to 64.38% in 2033; Fastest-Growing – Households: 7.38% CAGR

Pet Noise Anxiety Market Segment Analysis:

By Product Type, Medications Dominates; Wearables Fastest-Growing

Medications remain the dominant product type due to widespread adoption and effectiveness in managing pet anxiety. Meanwhile, wearables are emerging as the fastest-growing segment, driven by increasing consumer interest in innovative, non-invasive solutions that monitor and alleviate stress in pets, reflecting a shift toward technology-based care.

By Animal Type, Dogs Dominates; Cats Fastest-Growing

Dogs are the dominant animal type, representing the largest share due to high pet ownership and widespread awareness of canine anxiety. Cats are the fastest-growing segment, driven by increasing adoption of feline pets and rising consumer focus on managing stress and anxiety in cats.

By Distribution Channel – Dominant: Veterinary Clinics; Fastest-Growing: Online Retail

In the Pet Noise Anxiety market, veterinary clinics remain the dominant distribution channel, serving as the primary point of access for anxiety management products. Online retail is the fastest-growing channel, driven by increasing e-commerce adoption, convenience, and rising consumer preference for purchasing pet care solutions digitally.

By End User – Dominant & Fastest-Growing: Households

Households are both the dominant and fastest-growing end-user segment in the Pet Noise Anxiety market, reflecting rising pet ownership and growing awareness among owners about managing anxiety in dogs and cats. Consumers are increasingly investing in preventive and calming solutions to ensure the well-being of their pets.

Pet Noise Anxiety Market Regional Highlights:

• North America – Dominant market, starting at 44.63% in 2025E and moderating to 42.37% by 2033

• Asia-Pacific – Fastest-growing, CAGR 8.05%, rising from 25.91% to 28.94%

• Europe – Stable and steadily expanding, CAGR 7.00%, increasing from 19.17% to 19.79%

• South America – Moderate growth, CAGR 5.92%, moving from 5.46% to 5.19%, showing slight share decline

• Middle East & Africa – Smallest market with slower CAGR 3.06%, share declining from 4.83% to 3.70%

Pet Noise Anxiety Market Regional Analysis:

North America Pet Noise Anxiety Market Insights:

North America dominates the Pet Noise Anxiety market, accounting for the largest share due to high pet ownership, growing awareness of pet mental health, and widespread availability of veterinary services and calming solutions. The region benefits from advanced pet care infrastructure, strong consumer spending, and increasing adoption of innovative products to manage anxiety in dogs and cats.

• U.S. Pet Noise Anxiety Market Insights:

The United States is the dominant country in the Pet Noise Anxiety market, driven by high pet ownership, strong consumer spending on pet wellness, and widespread adoption of anxiety management products and veterinary services.

Asia-Pacific Pet Noise Anxiety Market Insights:

Asia-Pacific leads as the fastest-growing region in the Pet Noise Anxiety market, fueled by rising pet ownership, increasing awareness of pet mental health, and expanding veterinary infrastructure. Rapid urbanization, higher disposable incomes, and growing availability of calming products contribute to strong market adoption, making the region a key area for future growth and investment in pet anxiety solutions.

• China Pet Noise Anxiety Market Insights:

China is the dominant country in the Pet Noise Anxiety market, driven by a rapidly growing pet population, increasing pet ownership in urban areas, rising awareness of pet mental health, and expanding access to veterinary services and anxiety management products.

Europe Pet Noise Anxiety Market Insights:

The Europe Pet Noise Anxiety market is experiencing steady growth, supported by high pet ownership, growing awareness of pet mental health, and increasing availability of veterinary and calming solutions. Countries like the United Kingdom, Germany, and France lead adoption, while consumers increasingly invest in preventive care and innovative products to manage anxiety in dogs and cats, driving consistent market expansion.

• United Kingdom Pet Noise Anxiety Market Insights:

United Kingdom is the dominant country in the Pet Noise Anxiety market, supported by high pet ownership, strong consumer awareness of pet mental health, and widespread adoption of veterinary services and anxiety management products.

Latin America Pet Noise Anxiety Market Insights:

The Latin America Pet Noise Anxiety market is steadily expanding, driven by increasing pet ownership, rising awareness of pet mental health, and growing availability of veterinary services and anxiety management solutions. Countries like Brazil and Mexico lead the market, with consumers increasingly adopting preventive care measures and calming products to ensure the well-being of their dogs and cats.

• Brazil Pet Noise Anxiety Market Insights:

Brazil is the dominant country in the Pet Noise Anxiety market, supported by the largest pet population in the region, growing awareness of pet mental health, and increasing adoption of veterinary services and anxiety management products.

Middle East & Africa Pet Noise Anxiety Market Insights:

The Middle East and Africa Pet Noise Anxiety market is witnessing moderate growth, driven by rising pet ownership, increasing awareness of pet mental health, and gradual expansion of veterinary services. The region is seeing growing adoption of calming products and preventive care solutions to help manage anxiety in dogs and cats.

• UAE Pet Noise Anxiety Market Insights:

the United Arab Emirates (UAE) is the dominant country in the Pet Noise Anxiety market, supported by high pet ownership in urban areas, growing awareness of pet mental health, and increasing availability of veterinary services and anxiety management products.

Pet Noise Anxiety Market Competitive Landscape:

Ceva Santé Animale, established in 1999, is a global animal health company dedicated to advancing the well-being of pets and livestock. The company emphasizes innovation, research, and education while building partnerships with organizations to promote animal health and welfare worldwide.

• March 2025, Ceva Animal Health launched its nationwide Pet Anxiety Month 2025, educating owners on signs of pet anxiety and partnering with Battersea Dogs and Cats Home. TV personality Kate Lawler fronts the campaign, with £1 donated per ADAPTIL product sold.

Nutravet, established in 2006, is a leading pet wellness company focused on improving the health and well-being of companion animals through natural and scientifically backed solutions. The company emphasizes preventive care, education, and practical strategies to manage pet anxiety and stress, collaborating with veterinary professionals and pet owners worldwide.

• In Sept 2025, Nutravet urges pet owners to prepare early for fireworks season highlighting that 40% of UK pets show fear. Clinical Lead Lianne O’Boyle advises creating safe spaces, maintaining routines, and consulting vets to reduce stress and anxiety in dogs and cats.

Pet Noise Anxiety Market Key Players:

• Ceva Sante Animale

• Feliway

• Nestle Purina PetCare

• Nutramax Laboratories Veterinary Sciences

• Nutravet

• Orion Oyj

• Pet Acoustics

• Thunderworks

• Vetoquinol

• VetriScience

• Virbac

• West Paw

• Zesty Paws

• Zoetis

• Bayer Animal Health

• Hill’s Pet Nutrition

• Mars Petcare

• Bayer Vetmedica

• Frontline (Merial)

• Elanco Animal Health