Rice Bran Oil Market Report Scope & Overview:

The Rice Bran Oil Market Size is valued at USD 9.49 Billion in 2025E and is projected to reach USD 19.77 Billion by 2033, growing at a CAGR of 9.64% during the forecast period 2026–2033.

The Rice Bran Oil Market analysis report provides detailed insights into market dynamics and key growth factors. Rising health consciousness along with growing demand for nutritious edible oils will accelerate industry growth owing to its multifunctional utility in food, cosmetics and pharmaceutical industries.

Rice bran oil demand reached 4.2 million tons in 2025, driven by rising health awareness and expanding food industry applications.

Market Size and Forecast:

• Market Size in 2025: USD 9.49 Billion

• Market Size by 2033: USD 19.77 Billion

• CAGR: 9.64% from 2026 to 2033

• Base Year: 2025

• Forecast Period: 2026–2033

• Historical Data: 2022–2024

Rice Bran Oil Market Trends:

• Increasing consumer preference for heart-healthy and low-cholesterol edible oil is driving rice bran oil uptake.

• The increasing application of natural and chemical-free cooking oil is creating a new market in almost every region.

• Growing demand for rice bran oil in cosmetics and skin care products, due to its antioxidant properties.

• The explosion of online grocery platforms is increasing the availability of and sales for products.

• Rice bran oil is being used more by food processors and as an ingredient in functional foods as a nutritional supplement.

• Growing promotion regarding health benefits of γ-oryzanol and vitamin E in rice bran oil is likely to affect consumer taste.

U.S. Rice Bran Oil Market Insights:

The U.S. Rice Bran Oil Market is projected to grow from USD 1.49 Billion in 2025E to USD 3.33 Billion by 2033, at a CAGR of 10.61%. Growing health consciousness, preference for cholesterol-free edible oils and increasing applications in food, cosmetics and nutraceutical industries are fuelling the growth.

Rice Bran Oil Market Growth Drivers:

• Growing health consciousness and preference for heart-friendly oils are driving demand for nutrient-rich rice bran oil.

Growing health consciousness and the preference for heart-friendly oils are key drivers of the Rice Bran Oil Market growth. The health hazards of saturated fats have caused consumers to change their preference for useful dietary fats rich in linoleic acid such as rice bran oil. It’s high in cholesterol-busting phytosterols, antioxidants, and is suitable for all types of cooking. This demand is a driver for market expansion, in both developed and developing countries.

Rice bran oil sales grew 9.4% in 2025, fueled by rising health awareness and increasing adoption in food and personal care applications.

Rice Bran Oil Market Restraints:

• High production costs, limited raw material availability, and lack of consumer awareness are restraining consistent growth of the rice bran oil market.

High production costs, limited raw material availability, and lack of consumer awareness are major restraints for the Rice Bran Oil Market. The separation process of the separation takes high technical force and expensive investment, which raises the production cost in total. The limited availability of quality rice bran also acts as a constraint in supply, as does insufficient consumer knowledge on its benefits in promoting its use. All of these factors contribute to market suppression in cost-conscious countries, which retards development despite the product’s excellent health and nutritional benefits.

Rice Bran Oil Market Opportunities:

• Rising demand for functional and fortified edible oils offers opportunities for innovation in product formulation and health-focused marketing.

Rising demand for functional and fortified edible oils presents a major opportunity for Rice Bran Oil Market expansion. Consumers are looking for products containing additional health benefits, including cholesterol reduction and antioxidants. This transition fosters opportunities for manufacturers to introduce Vitamin-fortified rice bran oil variants. Moreover, health-oriented marketing campaigns and an expanding product line targeted at health-conscious and aging consumer segments open lucrative growth opportunities, driving the market's presence and competitiveness.

Functional and fortified rice bran oil accounted for 22% of new product launches in 2025, driven by growing consumer demand for health-enhancing and nutrient-rich edible oils.

Rice Bran Oil Market Segmentation Analysis:

• By Type, Refined oil held the largest market share of 64.27% in 2025, while the Filtered segment is expected to grow at the fastest CAGR of 9.68% during 2026–2033.

• By Category, the Conventional segment dominated with a 71.54% share in 2025, while Organic rice bran oil is projected to expand at the fastest CAGR of 10.12% during the forecast period.

• By Application, Food & Beverages accounted for the highest market share of 59.83% in 2025, while the Cosmetics segment is anticipated to record the fastest CAGR of 9.91% through 2026–2033.

• By Distribution Channel, Supermarkets & Hypermarkets held the largest share of 46.78% in 2025, while Online Retail is expected to grow at the fastest CAGR of 10.27% during 2026–2033.

By Type, Refined Oil Dominates While Filtered Oil Expands Rapidly:

Refined Oil segment dominated the market, owing to its high demand for household and industrial cooking following its stability, mild flavor and longer shelf life. It is a popular ingredient among food manufacturers and restaurants due to its convenience and ease of reconstitution. Filtered Oil is the fastest growing segment, as consumer interest in all things natural will support demand for less processed oils that maintain nutritional content and authenticity. Over 3.1 million tons of refined oil were consumed globally in 2025.

By Category, Conventional Dominates While Organic Expands Rapidly:

Conventional segment dominated the market owing to its cost effectiveness, convenient accessibility and mass production suitable for consumption by masses. It continues to do well in developing markets where price is a main factor determining purchases. Organic is the fastest growing segment as today’s health-conscious consumer increasingly detests chemical free and environment friendly oils. In 2025, 2.6 million tons of conventional rice bran oil were used globally, underpinning its strong market position.

By Application, Food & Beverages Dominates While Cosmetics Expands Rapidly:

Food & Beverages segment dominated the market on account of its utilization in cooking, frying and food processing for its heart health and cholesterol reducing characteristics. Even today it is still the cornerstone in all private households and commercial kitchens. Cosmetics is the fastest growing segment, as demand for natural, antioxidant-rich ingredients rises in skincare and haircare products. In 2025, nearly 2.4 million tons of rice bran oil were utilized in food applications globally.

By Distribution Channel, Supermarkets & Hypermarkets Dominate While Online Retail Expands Rapidly:

Supermarkets & Hypermarkets segment dominated the market and offered an extensive range of products, branded goods and competitive pricing at one place to appeal to both urban and suburban consumer. Strong sales are supported by the high profile and promotional nature of their operation. Online Retail is the fastest growing segment due to increasing e-commerce penetration, digital payment options and home delivery convenience. In 2025, more than 1.8 million units of rice bran oil were sold through supermarket chains.

Rice Bran Oil Market Regional Analysis:

Asia-Pacific Rice Bran Oil Market Insights:

The Asia-Pacific Rice Bran Oil Market dominated the landscape with a 43.25% market share in 2025, driven by large-scale rice production and growing consumer awareness of health benefits. Key contributing countries include India, China, Japan, Thailand and others. Prospects of rice bran oil in several Asian countries have been favorable due to growing processing industry, higher disposable incomes and increasing preference for heart-friendly oils; such factors contribute to the dominance of Asia-Pacific as world’s largest market for rice bran oil region-wise.

China Rice Bran Oil Market Insights:

China Rice Bran Oil Market is required to be driven by growing health awareness, expanding food processing industries and changing dietary habits of consumers. Increasing domestic production and government attention on healthy diets, along with robust e-commerce distribution will make China a vital constituent in the growth of Asia-Pacific rice bran oil industry.

North America Rice Bran Oil Market Insights:

The North America Rice Bran Oil Market is the fastest growing region, projected to expand at a CAGR of 10.86% during 2026–2033. Market growth in the region is being propelled by growing consumer knowledge about heart-healthy oils, the changing taste and preferences for plant-based product offerings and expanding applications in food, cosmetics and nutraceuticals. Robust retail presence combined with changing consumer lifestyles all serve as growth inducing factors for the North America, making it the fastest rising market in the world rice bran oil industry.

U.S. Rice Bran Oil Market Insights:

The U.S. Rice Bran Oil Market is driven by growing awareness of heart-healthy cooking oils and clean label food trends with rising functional food trends. Market visibility is further increasing due to food processing, cosmetics and dietary supplements are also leveraging its increasing adoption and continued innovation in fortified formulations, combined with strong online retail presence drives the national demand.

Europe Rice Bran Oil Market Insights:

The Europe Rice Bran Oil Market is growing with significant momentum, primarily due to the increasing attention of consumers toward healthy and sustainable food. High cholesterol-lowering and antioxidant content in edible oils is increasing adoption among households and food processing plants. Countries such as Germany, France and the UK have been at the vanguard of developing natural and plant-based oil alternatives - driven incentives by an expanding retail landscape and emerging health benefits amongst European consumers.

Germany Rice Bran Oil Market Insights:

Germany is a key market in the Rice Bran Oil industry, driven by increasing health consciousness and demand for healthy edible oils. Growth is fostered by the formidable food processing industry, demand for clean label solutions, and growing footprint in retail advocacy of heart-healthy plant-based oil alternatives to natural products markets.

Latin America Rice Bran Oil Market Insights:

The Latin America Rice Bran Oil Market gets strong support from incrementing urban population and increasing count of health-conscious consumers. Demand is being driven by rising domestic production and expanding retailers in Brazil, Mexico and Argentina. Rise of e-commerce, wellness initiatives and inclination toward healthy edible oils are propelling regional market growth.

Middle East and Africa Rice Bran Oil Market Insights:

The Middle East & Africa Rice Bran Oil Market is expanding due to rising disposable incomes, growing health awareness, and increasing adoption of nutritious cooking oils. Strong retail investments, modern trade channels, and food industry growth in Saudi Arabia, the UAE, and South Africa are driving market development across the region.

Rice Bran Oil Market Competitive Landscape:

Ricela Health Foods Ltd., headquartered in Punjab, India, is one of the largest producers and exporters of rice bran oil globally. The company is the undisputed leader in the market as a result of its cutting-edge physical refining technology, and production of premium quality non-transgenic rice bran oil that represents great nutritional value. Ricela’s emphasis on research and innovation in health beneficial edible oil, sound distribution networks within national & international markets and dedication toward sustainability & quality control has made it one of the leading companies in rice bran oil industry.

• In August 2025, Ricela Health Foods Ltd. introduced its organic rice bran oil range focused on health-conscious consumers. The launch leverages its patented refining technology that preserves oryzanol and nutrients, strengthening its presence and leadership in sustainable, premium edible oils.

Wilmar International, based in Singapore, is an agribusiness giant and one of the most dominant players in the rice bran oil market. Wilmar has strongly positioned itself, relying on its entire supply-chain financing from raw material collection to oil production and trade, standardized quality and scale economy. The success of the company is a result of its strategically located assets in Asia-Pacific, state-of-the-art refining capabilities, strong brand portfolio and emphasis on sustainable and health-oriented edible oils which are aligned with evolving consumer needs.

• In March 2025, Wilmar International launched its new FortiRice rice bran oil brand, enriched with natural antioxidants and omega-3 blends. The product targets health-conscious consumers seeking functional and heart-friendly cooking oils, reinforcing Wilmar’s innovation-driven strategy in the premium edible oil segment.

King Rice Oil Group, headquartered in Thailand, is a key leader in the rice bran oil market known for its premium-quality, nutrient-rich edible oils. The unique feature of the company is its exclusive extraction process that keeps natural antioxidants and oryzanol in rice bran oil. The company has a strong export network and is known for its strong brand alliances with leading food & wellness brands in India and in the international marketplace. The tradition of purity, innovation and health-conscious product development is Clips’ continuing commitment to leading the world.

• In July 2025, King Rice Oil Group launched premium rice bran oil grades with higher oryzanol concentration, enhancing product quality and health benefits. The initiative reinforces its dominance in Thailand’s market while expanding export reach and diversifying its wellness-oriented product portfolio.

Rice Bran Oil Market Key Players:

Some of the Rice Bran Oil Market Companies are: 

• Ricela Health Foods Ltd.

• Wilmar International

• King Rice Oil Group

• BCL Industries Ltd.

• Agrotech Foods Ltd.

• 3F Industries Ltd.

• Sethia Oils Ltd.

• Vaighai Agro Products Ltd.

• Tsuno Rice Fine Chemicals Co., Ltd.

• Cargill Inc.

• Marico Ltd.

• Modi Naturals Ltd.

• Ruchi Soya Industries Ltd.

• Wanyuan Food & Oil Co., Ltd.

• SVR Oil (Sri Venkatrama Oil)

• Gustav Heess GmbH

• Gemini Edibles & Fats India Ltd.

• California Rice Oil Company

• Emami Agrotech Ltd.

• Bunge Limited.