Sales Intelligence Market

Report Scope & Overview:

Sales Intelligence Market size was valued at USD 2.12 Bn in 2022 and is expected to reach USD 4.59 Bn by 2030, and grow at a CAGR of 10.11% over the forecast period 2023-2030.

Sales intelligence software collects, analyses, integrates, and presents data to assist salespeople in monitoring, finding, and understanding data that gives insights into prospects' and existing clients' everyday operations.

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Sales intelligence software enables salespeople to do targeted searches for businesses based on a collection of real-time data points such as technographic, firmographics, and purchasing signals. On the other hand, sales intelligence software contains more than simply vendors' phone numbers and emails.

Over the last decade, artificial intelligence (AI) has shown a potential influence on the sales business. In the B2C (Business-to-Consumer) market, for example, AI-enabled technologies such as chatbots have enhanced consumer interactions and associated services. Fintech firms also provide end-user businesses with a variety of AI-assisted adviser services for making automated investment decisions. Sales intelligence helps marketers with specific customer information and streamlines the content mapping and development process. Salespeople may improve their lead generation and transaction processes by having access to real-time, expanded corporate data. Organizations are being encouraged to reassess their old business methods due to exponentially rising data quantities, tight laws, and low financing rates.

Intricately, Inc., a marketing and sales intelligence solutions provider, was bought by HG Insights, a corporate technology intelligence platform, to assist deliver real-time visibility into a company's cloud footprint and application tech stack.

To Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams, ZoomInfo will acquire Conversation Intelligence Leader Chorus.ai. Chorus captures and analyses prospect and customer conversations, meetings, and emails using machine learning and artificial intelligence. It uncovers insights that allow revenue teams to listen to prior discussions, learn from them, close transactions, and replicate these activities across all prospects and customers. The purchase of Chorus will help ZoomInfo realize its vision of providing a modern go-to-market platform that combines best-in-class intelligence with comprehensive data management, workflow, and engagement software, enabling businesses to execute their revenue-generating strategies more effectively.

MARKET DYNAMICS:

KEY DRIVERS:

• Sophisticated software is urgently needed to increase consumer targeting and connect rates.

• The growing need for data enrichment tools to boost sales conversions

RESTRAINTS:

• The intricacies of the procedures involved in data integrity

• The market's expansion will be hampered by a lack of understanding of sales intelligence solutions.

• The achievement of 100 percent accuracy in corporate and consumer contact information is a difficult task.

OPPORTUNITY:

• The rate of high-speed internet penetration is increasing.

• Small businesses are increasingly adopting modern technology.

• Opportunities for research and development are expanding.

CHALLENGES:

• a lack of understanding in developing countries, and differences in industry-specific criteria

• Backward economies suffer from a lack of solid infrastructure.

• sophisticated processes as well as a lack of IT infrastructure, legal difficulties, and inefficient data management

IMPACT OF COVID-19:

The sales intelligence sector grew steadily during the COVID-19 epidemic, mainly to increased investments in developing technologies like AI and machine learning, among others, which are projected to expand the market. Furthermore, sales intelligence suppliers have a significant presence in the United States, which helps the market's growth. Furthermore, small and medium-sized businesses are increasingly using sales intelligence to get real-time results, make strategic choices, and answer customer complaints on a priority basis. Furthermore, by collecting analytical results and adding business intelligence technologies for easy-to-understand reports and visualizations, sales intelligence identifies actionable insights. This is having a favorable impact on its use in the media, retail, healthcare, travel and tourism, military and defense, information technology and telecommunications, as well as banking, financial services, and insurance.

MARKET ESTIMATION:

In 2021, software products dominated the sales intelligence industry, accounting for the most revenue share. The ability of sales intelligence software to be integrated into current systems, such as marketing platforms and Customer Relationship Management, accounts for this high percentage (CRM). The market acceptance of lead-generating software products is bolstered by the prevalence of such technologies across enterprises. Sales intelligence software is available from a variety of organizations for a variety of uses, including lead management, data management, risk management, and data analytics. Lead management, risk management, and company expansion capabilities are the main functions of this platform. Over the projected period, the services category is also predicted to grow at a significant rate.

In 2021, the lead management category topped the market and had the biggest revenue share. The strong use of AI platforms for lead generation and company expansion is responsible for this high percentage. For example, some major organizations and SMEs utilize LinkedIn Sales Navigator, a cloud-based sales intelligence tool supplied by LinkedIn Corporation, for lead management. Over the projected period, the analytics and reporting market is expected to increase significantly. This expansion can be ascribed to sales analytics' rapid popularity as a tool for improving decision-making processes and gaining visibility into sales activity.

The big enterprise segment dominated the market in 2021, accounting for the majority of worldwide sales. The rising rates of data deterioration and increased competitiveness among significant players in numerous industrial verticals are to blame for this high share. In addition, large firms have a better level of technical skill than SMEs, which supports the use of sales intelligence products to shorten sales cycles and boost sales productivity. Over the projection period, the SME category is expected to develop significantly. This expansion might be due to the widespread acceptance of digital solutions across all industries.

In 2021, cloud deployment model the market, accounting for more than half of sales. This high percentage is due to the fact that cloud solutions eliminate firewall constraints that might prevent users from accessing on-premise systems. Over the projected period, the on-premises category is expected to develop significantly. This increase can be ascribed to the protection and anonymity afforded by on-premises sales intelligence tools. In addition, on-premise systems employ edge analytics, which decreases bandwidth usage. When these technologies are integrated on-premise, the outcomes are faster and more reliable.

In 2021, the IT and telecom categories dominated the market, accounting for the largest part of worldwide sales. In addition, the BFSI category maintained a considerable stake in 2021, which may be ascribed to the financial services and banking sector's increasing use of sales intelligence solutions. Lead management, risk management, fraud detection, relationship manager augmentation, and algorithmic trading are just a few examples of AI uses in financial services. IT and telecom, retail and e-commerce, healthcare, media and entertainment, and others are some of the industry's other verticals. Lead management is one of the most widely utilized applications across all industries. Other sectors where sales intelligence is utilized for data management and enrichment applications include legal, manufacturing, automotive, and HR/payroll.

KEY MARKET SEGMENTS:

On The Basis of Component:

• Software

• Services

On The Basis of Deployment Model:

• On-Premises

• Cloud

On The Basis of Enterprise Size:

• Large Enterprises

• SMEs

On The Basis of Application:

• Lead Management

• Data Management

• Analytics & Reporting

• Others

On The Basis of Industry Verticals:

• BFSI

• IT & Telecom

• Retail & E-Commerce

• Healthcare

• Media & Entertainment

• Others

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REGIONAL ANALYSIS:

The Global Sales Intelligence Market is divided into four regions based on geographical analysis: North America, Europe, Asia Pacific, and the Rest of the World. During the projection period, North America is predicted to have the biggest market share. The presence of major companies like Microsoft and Google will aid to drive market growth by incorporating technical improvements into product portfolios. Increased research and development expenditures by businesses would boost market growth across the area.

REGIONAL COVERAGE:

• North America

  • USA

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • The Netherlands

  • Rest of Europe

• Asia-Pacific

  • Japan

  • south Korea

  • China

  • India

  • Australia

  • Rest of Asia-Pacific

• The Middle East & Africa

  • Israel

  • UAE

  • South Africa

  • Rest of Middle East & Africa

• Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

KEY PLAYERS:

The major key players are Clearbit, Demanndbase, Inc., Dun & Bradstreet Corporation, Data Axle, HG Insights, Inside View, Oracle Corporation, ZoomInfo Technologies LLC, Zoho Corporation,LinkedIn Corporation & Other Players