Report Scope & Overview:

The Sales Intelligence Market size was valued at USD 2.12 Bn in 2022 and is expected to reach USD 4.59 Bn by 2030, and grow at a CAGR of 10.11% over the forecast period 2023-2030.

Sales intelligence software collects, analyses, integrates, and presents data to assist salespeople in monitoring, finding, and understanding data that gives insights into prospects' and existing clients' everyday operations.

Sales Intelligence Market Revenue 2030

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Sales intelligence software enables salespeople to do targeted searches for businesses based on a collection of real-time data points such as technographic, firmographics, and purchasing signals. On the other hand, sales intelligence software contains more than simply vendors' phone numbers and emails.

Over the last decade, artificial intelligence (AI) has shown a potential influence on the sales business. In the B2C (Business-to-Consumer) market, for example, AI-enabled technologies such as chatbots have enhanced consumer interactions and associated services. Fintech firms also provide end-user businesses with a variety of AI-assisted adviser services for making automated investment decisions. Sales intelligence helps marketers with specific customer information and streamlines the content mapping and development process. Salespeople may improve their lead generation and transaction processes by having access to real-time, expanded corporate data. Organizations are being encouraged to reassess their old business methods due to exponentially rising data quantities, tight laws, and low financing rates.

Intricately, Inc., a marketing and sales intelligence solutions provider, was bought by HG Insights, a corporate technology intelligence platform, to assist deliver real-time visibility into a company's cloud footprint and application tech stack.

To Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams, ZoomInfo will acquire Conversation Intelligence Leader Chorus captures and analyses prospect and customer conversations, meetings, and emails using machine learning and artificial intelligence. It uncovers insights that allow revenue teams to listen to prior discussions, learn from them, close transactions, and replicate these activities across all prospects and customers. The purchase of Chorus will help ZoomInfo realize its vision of providing a modern go-to-market platform that combines best-in-class intelligence with comprehensive data management, workflow, and engagement software, enabling businesses to execute their revenue-generating strategies more effectively.



  • Sophisticated software is urgently needed to increase consumer targeting and connect rates.

  • The growing need for data enrichment tools to boost sales conversions


  • The intricacies of the procedures involved in data integrity

  • The market's expansion will be hampered by a lack of understanding of sales intelligence solutions.

  • The achievement of 100 percent accuracy in corporate and consumer contact information is a difficult task.


  • The rate of high-speed internet penetration is increasing.

  • Small businesses are increasingly adopting modern technology.

  • Opportunities for research and development are expanding.


  • a lack of understanding in developing countries, and differences in industry-specific criteria

  • Backward economies suffer from a lack of solid infrastructure.

  • sophisticated processes as well as a lack of IT infrastructure, legal difficulties, and inefficient data management


The sales intelligence sector grew steadily during the COVID-19 epidemic, mainly to increased investments in developing technologies like AI and machine learning, among others, which are projected to expand the market. Furthermore, sales intelligence suppliers have a significant presence in the United States, which helps the market's growth. Furthermore, small and medium-sized businesses are increasingly using sales intelligence to get real-time results, make strategic choices, and answer customer complaints on a priority basis. Furthermore, by collecting analytical results and adding business intelligence technologies for easy-to-understand reports and visualizations, sales intelligence identifies actionable insights. This is having a favorable impact on its use in the media, retail, healthcare, travel and tourism, military and defense, information technology and telecommunications, as well as banking, financial services, and insurance.


In 2021, software products dominated the sales intelligence industry, accounting for the most revenue share. The ability of sales intelligence software to be integrated into current systems, such as marketing platforms and Customer Relationship Management, accounts for this high percentage (CRM). The market acceptance of lead-generating software products is bolstered by the prevalence of such technologies across enterprises. Sales intelligence software is available from a variety of organizations for a variety of uses, including lead management, data management, risk management, and data analytics. Lead management, risk management, and company expansion capabilities are the main functions of this platform. Over the projected period, the services category is also predicted to grow at a significant rate.

In 2021, the lead management category topped the market and had the biggest revenue share. The strong use of AI platforms for lead generation and company expansion is responsible for this high percentage. For example, some major organizations and SMEs utilize LinkedIn Sales Navigator, a cloud-based sales intelligence tool supplied by LinkedIn Corporation, for lead management. Over the projected period, the analytics and reporting market is expected to increase significantly. This expansion can be ascribed to sales analytics' rapid popularity as a tool for improving decision-making processes and gaining visibility into sales activity.

The big enterprise segment dominated the market in 2021, accounting for the majority of worldwide sales. The rising rates of data deterioration and increased competitiveness among significant players in numerous industrial verticals are to blame for this high share. In addition, large firms have a better level of technical skill than SMEs, which supports the use of sales intelligence products to shorten sales cycles and boost sales productivity. Over the projection period, the SME category is expected to develop significantly. This expansion might be due to the widespread acceptance of digital solutions across all industries.

In 2021, cloud deployment model the market, accounting for more than half of sales. This high percentage is due to the fact that cloud solutions eliminate firewall constraints that might prevent users from accessing on-premise systems. Over the projected period, the on-premises category is expected to develop significantly. This increase can be ascribed to the protection and anonymity afforded by on-premises sales intelligence tools. In addition, on-premise systems employ edge analytics, which decreases bandwidth usage. When these technologies are integrated on-premise, the outcomes are faster and more reliable.

In 2021, the IT and telecom categories dominated the market, accounting for the largest part of worldwide sales. In addition, the BFSI category maintained a considerable stake in 2021, which may be ascribed to the financial services and banking sector's increasing use of sales intelligence solutions. Lead management, risk management, fraud detection, relationship manager augmentation, and algorithmic trading are just a few examples of AI uses in financial services. IT and telecom, retail and e-commerce, healthcare, media and entertainment, and others are some of the industry's other verticals. Lead management is one of the most widely utilized applications across all industries. Other sectors where sales intelligence is utilized for data management and enrichment applications include legal, manufacturing, automotive, and HR/payroll.


On The Basis of Component:

  • Software

  • Services

On The Basis of Deployment Model:

  • On-Premises

  • Cloud

On The Basis of Enterprise Size:

  • Large Enterprises

  • SMEs

On The Basis of Application:

  • Lead Management

  • Data Management

  • Analytics & Reporting

  • Others

On The Basis of Industry Verticals:

  • BFSI

  • IT & Telecom

  • Retail & E-Commerce

  • Healthcare

  • Media & Entertainment

  • Others

Sales Intelligence Market Segment Pie Chart

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The Global Sales Intelligence Market is divided into four regions based on geographical analysis: North America, Europe, Asia Pacific, and the Rest of the World. During the projection period, North America is predicted to have the biggest market share. The presence of major companies like Microsoft and Google will aid to drive market growth by incorporating technical improvements into product portfolios. Increased research and development expenditures by businesses would boost market growth across the area.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The major key players are Clearbit, Demanndbase, Inc., Dun & Bradstreet Corporation, Data Axle, HG Insights, Inside View, Oracle Corporation, ZoomInfo Technologies LLC, Zoho Corporation, LinkedIn Corporation & Other Players

Oracle Corporation- Company Financial Analysis

Sales Intelligence Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 2.12 Bn
Market Size by 2030  US$ 4.59 Bn
CAGR   CAGR of 10.11% From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Component (Software and Services)
• by Deployment Model (On-Premises and Cloud)
• by Enterprise Size (Large Enterprises and SMEs)
• by Application (Lead Management, Data Management, Analytics & Reporting, Others)
• by Industry Verticals (BFSI, IT & Telecom, Retail & E-Commerce, Healthcare Media & Entertainment, Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Clearbit, Demanndbase, Inc., Dun & Bradstreet Corporation, Data Axle, HG Insights, Inside View, Oracle Corporation, ZoomInfo Technologies LLC, Zoho Corporation, LinkedIn Corporation.
Key Drivers • Sophisticated software is urgently needed to increase consumer targeting and connect rates.
• The growing need for data enrichment tools to boost sales conversions
Market Opportunities • The rate of high-speed internet penetration is increasing.
• Small businesses are increasingly adopting modern technology.

Frequently Asked Questions

Ans:- The Sales Intelligence market is estimated to reach US$ 4.59 Bn by 2030.

Ans:- Lack of understanding in developing countries, and differences in industry-specific criteria and Backward economies suffer from a lack of solid infrastructure.

Ans:- North America is predicted to have the biggest market share.

Ans:- The Sales Intelligence market is to grow at a CAGR of 10.11% during the forecast period 2023-2030.

Ans :- The primary growth tactics of Artificial Intelligence in Accounting market participants include merger and acquisition, business expansion, and product launch.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis

8. Sales Intelligence Market Segmentation, by Component

8.1 Software

8.2 Services

9. Sales Intelligence Market Segmentation, by Deployment Type

9.1 On-Premises

9.2 Cloud

10. Sales Intelligence Market Segmentation, by Organization Size

10.1 Large Enterprises

10.2 SMEs

11. Sales Intelligence Market Segmentation, by Application

11.1 Lead Management

11.2 Data Management

11.3 Analytics & Reporting

11.4 Others

12. Sales Intelligence Market Segmentation, by Industry Vertical

12.1 BFSI

12.2 IT & Telecom

12.3 Retail & E-Commerce

12.4 Healthcare

12.5 Media & Entertainment

12.6 Others

13. Regional Analysis

13.1 Introduction

13.2 North America

13.2.1 USA

13.2.2 Canada

13.2.3 Mexico

13.3 Europe

13.3.1 Germany

13.3.2 UK

13.3.3 France

13.3.4 Italy

13.3.5 Spain

13.3.6 The Netherlands

13.3.7 Rest of Europe

13.4 Asia-Pacific

13.4.1 Japan

13.4.2 South Korea

13.4.3 China

13.4.4 India

13.4.5 Australia

13.4.6 Rest of Asia-Pacific

13.5 The Middle East & Africa

13.5.1 Israel

13.5.2 UAE

13.5.3 South Africa

13.5.4 Rest

13.6 Latin America

13.6.1 Brazil

13.6.2 Argentina

13.6.3 Rest of Latin America

14. Company Profiles

14.1 Clearbit

14.1.1 Financial

14.1.2 Products/ Services Offered

14.1.3 SWOT Analysis

14.1.4 The SNS view

14.2 Demanndbase, Inc.

14.3 Dun & Bradstreet Corporation

14.4 Data Axle

14.5 HG Insights

14.6 Inside View

14.7 Oracle Corporation

14.8 LinkedIn Corporation

14.9 ZoomInfo Technologies LLC

14.10 Zoho Corporation

15. Competitive Landscape

15.1 Competitive Benchmarking

15.2 Market Share Analysis

15.3 Recent Developments

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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