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Edge Analytics Market Report Scope & Overview:

The Edge Analytics Market size was valued at USD 7.23 billion in 2022 and is expected to grow to USD 39.61 billion By 2030 and grow at a CAGR of 23.69 % over the forecast period of 2023-2030.

Edge analytics is a cutting-edge process that involves the collection, monitoring, and analysis of data at the edge of network devices, including sensors, routers, gateways, switches, and more. Instead of waiting for data to be transmitted to a centralized storage system for analysis, analytical computations are performed at the edge of devices. This approach has revolutionized scalability and reduced latency in connected device decision-making. The demand for edge analytics has grown exponentially in recent years, driven by the proliferation of the Internet of Things (IoT) and the need for efficient edge analytical solutions. By leveraging the power of edge analytics, businesses can gain real-time insights into their operations, optimize their processes, and make data-driven decisions that drive growth and profitability. edge analytics is a game-changing technology that is transforming the way businesses operate in the digital age. With its ability to deliver real-time insights and improve decision-making, it is no wonder that it has become a critical component of modern data analytics strategies.

Edge Analytics Market Revenue Analysis

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Market Dynamics

Drivers

  • The Internet of Things (IoT) and the growth of large amounts of data via linked gadgets

  • Edge analytics is being propelled forward by predictive and real-time intelligence on network devices.

  • Edge analytics use improves scalability and cost optimization.

The utilization of edge analytics has proven to enhance scalability and optimize costs, thereby driving the growth of the edge analytics market. As businesses increasingly rely on real-time data insights to make informed decisions, the demand for edge analytics solutions has grown significantly. By leveraging edge analytics, organizations can improve their operational efficiency, enhance customer experiences, and gain a competitive advantage. the cost savings associated with edge analytics are a significant driver of market growth. By reducing the need for expensive data storage and processing infrastructure, edge analytics solutions can help organizations save on operational costs while still achieving their data analysis goals. the adoption of edge analytics is a key trend in the data analytics industry, driven by its ability to improve scalability, optimize costs, and provide real-time insights. As businesses continue to prioritize data-driven decision-making, the demand for edge analytics solutions is expected to continue to grow.

Restrains

  • Concerns about safety and security

  • There are no globally acknowledged standards.

Opportunities

•    Adoption of supporting technologies (such as IoT, machine learning, natural language processing, visualization, fog computing, cloudlet, and so on) is increasing.
•    Edge analytics are becoming more popular in business-to-business (B2B) applications than in consumer applications. 
•    Increasing industry need for cutting-edge analytical solutions

The demand for advanced analytical solutions in various industries is on the rise. This trend is driven by the need to stay ahead of the competition and make informed decisions based on accurate data. As technology continues to evolve, businesses are seeking cutting-edge tools that can provide them with valuable insights into their operations, customers, and markets. To meet this growing demand, companies are investing in innovative analytical solutions that can help them analyze large volumes of data quickly and efficiently. These solutions are designed to provide real-time insights that can inform critical business decisions and valuable opportunities for the market.

Challenges

  • Restructuring an organization's data strategy to prevent silos in the environment

  • Companies' reluctance to invest in innovative technology

  • Infrastructure limitations

Impact of the Russia-Ukraine War

War and geopolitical tensions can lead to economic instability, which may affect investment patterns and business confidence. Uncertainty and financial constraints can cause organizations to postpone or reduce their spending on emerging technologies like edge analytics, impacting market growth. The war can create regional variations in the edge analytics market. For instance, businesses located in areas directly affected by the conflict may experience a slowdown or temporary halt in their operations, impacting their adoption of edge analytics solutions. On the other hand, organizations outside the conflict zone may see increased demand for edge analytics solutions as they seek to enhance their operational efficiency and security. The Russia-Ukraine war can raise awareness about the importance of security and risk management in various industries. Edge analytics can play a crucial role in mitigating security risks by enabling real-time monitoring, threat detection, and proactive response. As a result, the war may drive increased interest and investment in edge analytics solutions from organizations seeking to enhance their security posture. Geopolitical conflicts can lead to changes in government policies and regulations, including those related to data privacy, security, and technology. These changes can have implications for the development and adoption of edge analytics solutions, as organizations may need to adapt to new compliance requirements or navigate evolving legal frameworks.

Impact of the Ongoing Recession

The impact of a recession on the Edge Analytics market, During a recession, businesses and organizations often tighten their budgets and reduce spending on non-essential technologies and services. This can lead to a decline in investments in edge analytics solutions, as organizations prioritize cost-cutting measures and focus on maintaining core operations. Recessions often result in a cautious approach to new projects and initiatives. Organizations may delay or cancel edge analytics projects due to uncertainty and a desire to conserve resources. This can slow down the adoption of edge analytics solutions and hinder market growth. Recessions typically result in limited capital availability, as investors become more risk-averse. This can make it challenging for edge analytics solution providers to secure the necessary funding for research and development, infrastructure expansion, and innovation. Consequently, the pace of technological advancements and market innovation may slow down. Recessions often force businesses to prioritize efficiency and cost savings. Edge analytics solutions that can demonstrate tangible benefits such as improved operational efficiency, reduced downtime, or cost optimization are more likely to weather the economic downturn. Companies that offer value-added solutions with a clear return on investment (ROI) may still find opportunities in the market. The impact of a recession on the Edge Analytics market can vary across different industries. Some sectors, such as retail, hospitality, and travel, may experience more severe declines in demand and tighter budgets, resulting in reduced investments in edge analytics. Conversely, industries that are less affected by the recession, such as healthcare or cybersecurity, may continue to invest in edge analytics to enhance their operations and address specific industry challenges.

Key Market Segmentation

By Component

  • Solution

  • Services

By Deployment Model

  • On-premises

  • On-cloud

By Type

By Business Application

  • Marketing

  • Sales

  • Operations

  • Finance

  • Human Resources

By Industry

  • Healthcare

  • Energy

  • Automation

  • Agriculture

  • Manufacturing

  • Transportation

  • Others

Edge Analytics Market Segmentation Analysis

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Regional Analysis

North America is a crucial market for Edge Analytics, thanks to the growing acceptance of this technology among small and medium-sized organizations, as well as government regulations and compliance. Additionally, the edge analytics market has seen significant growth due to the high concentration of industrial and telecommunications businesses that rely heavily on edge analytics services.

The Asia Pacific region is expected to experience the fastest growth in the edge analytics market. This is due in part to government initiatives aimed at driving the adoption of IoT and cloud technology. For example, the Indian government is fully behind the Digital India Program, which aims to transform the country into a digitally empowered society and knowledge economy. As the demand for edge analytics continues to rise, businesses must stay ahead of the curve to remain competitive. By leveraging the power of edge analytics, organizations can gain valuable insights into their operations, improve efficiency, and drive growth.

REGIONAL COVERAGE:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • The Netherlands

  • Rest of Europe

Asia-Pacific

  • Japan

  • South Korea

  • China

  • India

  • Australia

  • Rest of Asia-Pacific

The Middle East & Africa

  • Israel

  • UAE

  • South Africa

  • Rest of the Middle East & Africa

Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

Key Players:

The major players are Oracle Corporation, Cisco Systems Inc., Amazon Web Service Inc, PTC, Dell Statistica, EdgeConneX, Hewlett Packard Enterprise Development LP, Databricks, IBM Corporation, Intel Corporation, Microsoft, Analytic Edge, SAP HANA, AGT International Inc., CGI Group Inc., and others in the final report.

Cisco Systems Inc-Company Financial Analysis

Company Landscape Analysis

Recent Development

Microsoft Corporation bought Orions Digital Systems, Inc. in July 2020. This is done to assist the organization in evaluating personalized retail environments and adding functionality.

Intel purchased Moovit, a mobility-as-a-service solution, in May 2020. This will assist the corporation in achieving its robotaxi facility goal.

Edge Analytics Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 7.23 Bn
Market Size by 2030  US$ 39.61 Bn
CAGR   CAGR of 23.69  % From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Component (Solution, Services)
• By Deployment Model (On-premises, On-cloud)
• By Type (Descriptive analytics, Predictive analytics, Prescriptive analytics, Diagnostic analytics)
• By Business Application (Marketing, Sales, Operations, Finance, Human Resources)
• By Industry (Healthcare, Energy, Automation, Agriculture, Manufacturing, Transportation, Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Oracle Corporation, Cisco Systems Inc., Amazon Web Service Inc, PTC, Dell Statistica, EdgeConneX, Hewlett Packard Enterprise Development LP, Databricks, IBM Corporation, Intel Corporation, Microsoft, Analytic Edge, SAP HANA, AGT International Inc., CGI Group Inc.
Key Drivers • The Internet of Things (IoT) and the growth of large amounts of data via linked gadgets
• Edge analytics is being propelled forward by predictive and real-time intelligence on network devices.
Market Opportunities • Edge analytics are becoming more popular in business-to-business (B2B) applications than in consumer applications.
• Increasing industry need for cutting-edge analytical solutions

 

Frequently Asked Questions

Ans: The Edge Analytics Market is to grow at a CAGR of 23.69% Over the forecast period of 2023-2030.

Ans: The Edge Analytics Market Size was valued at USD 7.23 Bn in 2022.

Ans. The major players are Oracle Corporation, Cisco Systems Inc., Amazon Web Service Inc, PTC, Dell Statistica, EdgeConneX, Hewlett Packard Enterprise Development LP, Databricks, IBM Corporation, Intel Corporation, Microsoft, Analytic Edge, SAP HANA, AGT International Inc., CGI Group Inc., and others in the final report.

Ans: The North American region is dominating the Edge Analytics Market.

Ans. The forecast period for the Edge Analytics Market is 2023-2030.

Table of Contents

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Edge Analytics Market Segmentation, By Component
8.1 Solution
8.2 Services

9. Edge Analytics Market Segmentation, By Deployment Model
9.1 Cloud
9.2 On-Premises

10. Edge Analytics Market Segmentation, By Type
10.1 Descriptive analytics
10.2 Predictive analytics
10.3 Prescriptive analytics
10.4 Diagnostic analytics

11. Edge Analytics Market Segmentation, By Business Application
11.1 Marketing
11.2 Sales
11.3 Operations
11.4 Finance
11.5 Human Resources

12. Edge Analytics Market Segmentation, By Industry
12.1 Healthcare
12.2 Energy
12.3 Automation
12.4 Agriculture
12.5 Manufacturing
12.6 Transportation
12.7 Others

13. Regional Analysis
13.1 Introduction
13.2 North America
13.2.1 North America Edge Analytics Market By Country
13.2.2North America Edge Analytics Market By Component
13.2.3 North America Edge Analytics Market By Deployment Model
13.2.4 North America Edge Analytics Market By Type
13.2.5 North America Edge Analytics Market By Business Application
13.2.6 North America Edge Analytics Market By End User
13.2.7 USA
13.2.7.1 USA Edge Analytics Market By Component
13.2.7.2 USA Edge Analytics Market By Deployment Model
13.2.7.3 USA Edge Analytics Market By Type
13.2.7.4 USA Edge Analytics Market By Business Application
13.2.7.5 USA Edge Analytics Market By End User
13.2.8 Canada
13.2.8.1 Canada Edge Analytics Market By Component
13.2.8.2 Canada Edge Analytics Market By Deployment Model
13.2.8.3 Canada Edge Analytics Market By Type
13.2.8.4 Canada Edge Analytics Market By Business Application
13.2.8.5 Canada Edge Analytics Market By End User
13.2.9 Mexico
13.2.9.1 Mexico Edge Analytics Market By Component
13.2.9.2 Mexico Edge Analytics Market By Deployment Model
13.2.9.3 Mexico Edge Analytics Market By Type
13.2.9.4 Mexico Edge Analytics Market By Business Application
13.2.9.5 Mexico Edge Analytics Market By End User
13.3 Europe
13.3.1 Europe Edge Analytics Market By country
13.3.2 Europe Edge Analytics Market By Component
13.3.3 Europe Edge Analytics Market By Deployment Model
13.3.4 Europe Edge Analytics Market By Type
13.3.5 Europe Edge Analytics Market By Business Application
13.3.6 Europe Edge Analytics Market By End User
13.3.7 Germany
13.3.7.1 Germany Edge Analytics Market By Component
13.3.7.2 Germany Edge Analytics Market By Deployment Model
13.3.7.3 Germany Edge Analytics Market By Type
13.3.7.4 Germany Edge Analytics Market By Business Application
13.3.7.5 Germany Edge Analytics Market By End User
13.3.8 UK
13.3.8.1 UK Edge Analytics Market By Component
13.3.8.2 UK Edge Analytics Market By Deployment Model
13.3.8.3 UK Edge Analytics Market By Type
13.3.8.4 UK Edge Analytics Market By Business Application
13.3.8.5 UK Edge Analytics Market By End User
13.3.9 France
13.3.9.1 France Edge Analytics Market By Component
13.3.9.2 France Edge Analytics Market By Deployment Model
13.3.9.3 France Edge Analytics Market By Type
13.3.9.4 France Edge Analytics Market By Business Application
13.3.9.5 France Edge Analytics Market By End User
13.3.10 Italy
13.3.10.1 Italy Edge Analytics Market By Component
13.3.10.2 Italy Edge Analytics Market By Deployment Model
13.3.10.3 Italy Edge Analytics Market By Type
13.3.10.4 Italy Edge Analytics Market By Business Application
13.3.10.5 Italy Edge Analytics Market By End User
13.3.11 Spain
13.3.11.1 Spain Edge Analytics Market By Component
13.3.11.2 Spain Edge Analytics Market By Deployment Model
13.3.11.3 Spain Edge Analytics Market By Type
13.3.11.4 Spain Edge Analytics Market By Business Application
13.3.11.5 Spain Edge Analytics Market By End User
13.3.12 The Netherlands
13.3.12.1 Netherlands Edge Analytics Market By Component
13.3.12.2 Netherlands Edge Analytics Market By Deployment Model
13.3.12.3 Netherlands Edge Analytics Market By Type
13.3.12.4 Netherlands Edge Analytics Market By Business Application
13.3.12.5 Netherlands Edge Analytics Market By End User
13.3.13 Rest of Europe
13.3.13.1 Rest of Europe Edge Analytics Market By Component
13.3.13.2 Rest of Europe Edge Analytics Market By Deployment Model
13.3.13.3 Rest of Europe Edge Analytics Market By Type
13.3.13.4 Rest of Europe Edge Analytics Market By Business Application
13.3.13.5 Rest of Europe Edge Analytics Market By End User
13.4 Asia-Pacific
13.4.1 Asia Pacific Edge Analytics Market By country
13.4.2 Asia Pacific Edge Analytics Market By Component
13.4.3 Asia Pacific Edge Analytics Market By Deployment Model
13.4.4Asia Pacific Edge Analytics Market By Type
13.4.5Asia Pacific Edge Analytics Market By Business Application
13.4.6 Asia Pacific Edge Analytics Market By End User
13.4.7 Japan
13.4.7.1 Japan Edge Analytics Market By Component
13.4.7.2 Japan Edge Analytics Market By Deployment Model
13.4.7.3 Japan Edge Analytics Market By Type
13.4.7.4 Japan Edge Analytics Market By Business Application
13.4.7. 5Japan Edge Analytics Market By End User
13.4.8South Korea
13.4.8.1 South Korea Edge Analytics Market By Component
13.4.8.2 South Korea Edge Analytics Market By Deployment Model
13.4.8.3 South Korea Edge Analytics Market By Type
13.4.8.4 South Korea Edge Analytics Market By Business Application
13.4.8.5 South Korea Edge Analytics Market By End User
13.4.9 China
13.4.9.1 China Edge Analytics Market By Component
13.4.9.2 China Edge Analytics Market By Deployment Model
13.4.9.3 China Edge Analytics Market By Type
13.4.9.4 China Edge Analytics Market By Business Application
13.4.9.5 China Edge Analytics Market By End User
13.4.10 India
13.4.10.1 India Edge Analytics Market By Component
13.4.10.2 India Edge Analytics Market By Deployment Model
13.4.10.3 India Edge Analytics Market By Type
13.4.10.4 India Edge Analytics Market By Business Application
13.4.10.5 India Edge Analytics Market By End User
13.4.11 Australia
13.4.11.1 Australia Edge Analytics Market By Component
13.4.11.2 Australia Edge Analytics Market By Deployment Model
13.4.11.3 Australia Edge Analytics Market By Type
13.4.11.4 Australia Edge Analytics Market By Business Application
13.4.11.5 Australia Edge Analytics Market By End User
13.4.12 Rest of Asia-Pacific
13.4.12.1 APAC Edge Analytics Market By Component
13.4.12.2 APAC Edge Analytics Market By Deployment Model
13.4.12.3 APAC Edge Analytics Market By Type
13.4.12.4 APAC Edge Analytics Market By Business Application
13.4.12.5 APAC Edge Analytics Market By End User
13.5 The Middle East & Africa
13.5.1 The Middle East & Africa Edge Analytics Market By country
13.5.2 The Middle East & Africa Edge Analytics Market By Component
13.5.3 The Middle East & Africa Edge Analytics Market By Deployment Model
13.5.4The Middle East & Africa Edge Analytics Market By Type
13.5.5 The Middle East & Africa Edge Analytics Market By Business Application
13.5.6The Middle East & Africa Edge Analytics Market By End User
13.5.7 Israel
13.5.7.1 Israel Edge Analytics Market By Component
13.5.7.2 Israel Edge Analytics Market By Deployment Model
13.5.7.3 Israel Edge Analytics Market By Type
13.5.7.4 Israel Edge Analytics Market By Business Application
13.5.7.5 Israel Edge Analytics Market By End User
13.5.8 UAE
13.5.8.1 UAE Edge Analytics Market By Component
13.5.8.2 UAE Edge Analytics Market By Deployment Model
13.5.8.3 UAE Edge Analytics Market By Type
13.5.8.4 UAE Edge Analytics Market By Business Application
13.5.8.5 UAE Edge Analytics Market By End User
13.5.9South Africa
13.5.9.1 South Africa Edge Analytics Market By Component
13.5.9.2 South Africa Edge Analytics Market By Deployment Model
13.5.9.3 South Africa Edge Analytics Market By Type
13.5.9.4 South Africa Edge Analytics Market By Business Application
13.5.9.5 South Africa Edge Analytics Market By End User
13.5.10 Rest of Middle East & Africa
13.5.10.1 Rest of Middle East & Asia Edge Analytics Market By Component
13.5.10.2 Rest of Middle East & Asia Edge Analytics Market By Deployment Model
13.5.10.3 Rest of Middle East & Asia Edge Analytics Market By Type
13.5.10.4 Rest of Middle East & Asia Edge Analytics Market By Business Application
13.5.10.5 Rest of Middle East & Asia Edge Analytics Market By End User
13.6 Latin America
13.6.1 Latin America Edge Analytics Market By Country
13.6.2 Latin America Edge Analytics Market By Component
13.6.3 Latin America Edge Analytics Market By Deployment Model
13.6.4 Latin America Edge Analytics Market By Type
13.6.5Latin America Edge Analytics Market By Business Application
13.6.6 Latin America Edge Analytics Market By End User
13.6.7 Brazil
13.6.7.1 Brazil Edge Analytics Market By Component
13.6.7.2 Brazil Africa Edge Analytics Market By Deployment Model
13.6.7.3Brazil Edge Analytics Market By Type
13.6.7.4 Brazil Edge Analytics Market By Business Application
13.6.7.5 Brazil Edge Analytics Market By End User
13.6.8 Argentina
13.6.8.1 Argentina Edge Analytics Market By Component
13.6.8.2 Argentina Edge Analytics Market By Deployment Model
13.6.8.3 Argentina Edge Analytics Market By Type
13.6.8.4 Argentina Edge Analytics Market By Business Application
13.6.8.5 Argentina Edge Analytics Market By End User
13.6.9 Rest of Latin America
13.6.9.1 Rest of Latin America Edge Analytics Market By Component
13.6.9.2 Rest of Latin America Edge Analytics Market By Deployment Model
13.6.9.3 Rest of Latin America Edge Analytics Market By Type
13.6.9.4 Rest of Latin America Edge Analytics Market By Business Application
13.6.9.5 Rest of Latin America Edge Analytics Market By End User

14. Company Profile
14.1 Oracle Corporation
14.1.1 Market Overview
14.1.2 Financials
14.1.3 Product/Services/Offerings
14.1.4 SWOT Analysis
14.1.5 The SNS View
14.2 Cisco Systems Inc.
14.2.1 Market Overview
14.2.2 Financials
14.2.3 Product/Services/Offerings
14.2.4 SWOT Analysis
14.2.5 The SNS View
14.3 Amazon Web Service Inc.
14.3.1 Market Overview
14.3.2 Financials
14.3.3 Product/Services/Offerings
14.3.4 SWOT Analysis
14.3.5 The SNS View
14.4 Dell Statistica.
14.4.1 Market Overview
14.4.2 Financials
14.4.3 Product/Services/Offerings
14.4.4 SWOT Analysis
14.4.5 The SNS View
14.5 Hewlett Packard Enterprise Development LP
14.5.1 Market Overview
14.5.2 Financials
14.5.3 Product/Services/Offerings
14.5.4 SWOT Analysis
14.5.5 The SNS View
14.6 Databricks.
14.6.1 Market Overview
14.6.2 Financials
14.6.3 Product/Services/Offerings
14.6.4 SWOT Analysis
14.6.5 The SNS View
14.7 IBM Corporation
14.7.1 Market Overview
14.7.2 Financials
14.7.3 Product/Services/Offerings
14.7.4 SWOT Analysis
14.7.5 The SNS View
14.8 Intel Corporation.
14.8.1 Market Overview
14.8.2 Financials
14.8.3 Product/Services/Offerings
14.8.4 SWOT Analysis
14.8.5 The SNS View
14.9 Microsoft.
14.9.1 Market Overview
14.9.2 Financials
14.9.3 Product/Services/Offerings
14.9.4 SWOT Analysis
14.9.5 The SNS View
14.10 Analytic Edge.
14.10.1 Market Overview
14.10.2 Financials
14.10.3 Product/Services/Offerings
14.10.4 SWOT Analysis
14.10.5 The SNS View

15. Competitive Landscape
15.1 Competitive Benchmarking
15.2 Market Share Analysis
15.3 Recent Developments

16. USE Cases and Best Practices

17. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

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Data Bank Validation

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