The SMS Firewall Market size was USD 2.7 billion in 2022 and is expected to Reach USD 4.77 billion by 2030 and grow at a CAGR of 7.4 % over the forecast period of 2023-2030.
A security tool called an SMS firewall shields mobile networks and the people using them from different SMS-based attacks and vulnerabilities. A part of the larger mobile security business, the SMS firewall market is focused on preventing unwanted or harmful SMS traffic from getting to users' handsets. The A2P messaging segment has the largest market share in the SMS firewall market. This is due to the increasing use of A2P messaging by businesses and organizations to send notifications, marketing messages, and other types of communications to mobile users. The A2P messaging segment is expected to grow at a CAGR of 15.8% from 2023 to 2030. And The banking and financial services sector is the largest end-user of SMS Firewall solutions. with 30% and 11% of market share. This is because banks and financial institutions are a prime target for SMS-based fraud and spam. Mobile network providers are expected to employ SMS firewalls more frequently as a result of the increased need for enhanced customer experience. To enhance user safety, all messages passing through the firewall system are categorized and assessed, creating a rich user experience that boosts adoption and propels market growth.
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KEY DRIVERS
The rising adoption of application-to-person messaging drives the growth of the market.
The increase in security and privacy in SMSs is a major driver of the SMS firewall market
Technological advancements in the SMS firewall market, such as the use of artificial intelligence and machine learning, are driving the growth of the market
Application-to-Person messaging, or one-directional messaging from an application to a person where no reply is expected, has gained growth from Mobile Network Operators various enterprises, within the finance, retail, travel, and healthcare arenas, are using A2P to communicate directly with their customers to send notifications, PIN codes, critical alerts, and two-factor authentication messages.
RESTRAIN
Vulnerabilities in the existing signaling systems are acting as a restrain in the adoption of SMS firewall solutions
Signaling systems are used to control the routing of SMS messages between different networks. They are often outdated and vulnerable to attack. Attackers can exploit vulnerabilities in message routing to redirect SMS messages to unintended destinations. This can be used to send spam or phishing messages, or to launch denial-of-service attacks.
OPPORTUNITY
Adoption of Cloud-Based Solutions
The rising demand for SMS firewall solutions is an opportunity for the market.
The adoption of cloud-based solutions in the SMS firewall market is an opportunity for the market, as it enables companies to store and analyse large amounts of data
CHALLENGES
Operators' Focus on Quick Return on Investment
Environmental issues are a significant challenge in the SMS firewall market, as the industry is under pressure to reduce its carbon footprint & adopt sustainable practices
Operators' focus on quick return on investment is acting as a challenge in the adoption of SMS firewall solutions
The Russian-Ukraine war has had a significant impact on the SMS firewall market, with some companies reporting a decline in sales and others facing increased demand for their products and services. One of the most affected companies is AdaptiveMobile Security. In March 2023, the company reported that its sales had declined by 10% in the previous quarter, due to the war. The company also said that it had seen an increase in demand for its SMS firewall products from businesses in Ukraine and Russia. Another company that has been affected by the war is BICS. In April 2023, the company said that it had seen a 20% increase in demand for its SMS firewall products from businesses in Europe. The company attributed this increase to the war, as businesses are looking for ways to protect themselves from SMS-based threats. In May 2023, the European Union announced new regulations that would require businesses to implement SMS firewall solutions to protect their customers from fraud and spam. This is expected to boost the demand for SMS firewall products and services in the EU.
IMPACT OF ONGOING RECESSION
The ongoing recession is expected to have a negative impact on the SMS firewall market. Businesses are likely to cut costs during a recession, and SMS firewalls are often seen as a luxury item. As a result, demand for SMS firewalls is likely to decline. Cisco is a leading provider of networking equipment, including SMS firewalls. The company is likely to see a decline in sales of SMS firewalls as businesses cut costs. due to the recession SMS-Magic in 2020 layoff of 100 employees. itis the SMS firewall and anti-spam solutions companies. The layoffs were attributed to the decline in demand for SMS firewall products during the recession. Overall, the ongoing recession is expected to have a negative impact on the SMS firewall market. Businesses are likely to cut costs during a recession, and SMS firewalls are often seen as a luxury item. As a result, demand for SMS firewalls is likely to decline.
By Component
Platform
Services
By SMS Type
Application-to-Person messages
Person-to-Application messages
By SMS Traffic
National SMS traffic
International SMS traffic
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North America
USA
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
REGIONAL ANALYSIS
The SMS firewall market was dominated by North America in 2021, and is expected to retain its position during the forecast period, North America is one of the leading regions in terms of technological advancement and mobile communication infrastructure. The SMS firewall market in North America is driven by the high penetration of smartphones, the widespread use of SMS for communication, and the need for robust cybersecurity solutions. The region is home to several major telecom operators and technology companies that provide SMS firewall solutions. Businesses in various sectors, including finance, healthcare, and e-commerce, rely on SMS communications for customer engagement and security, which fuels the demand for SMS firewall solutions. Regulatory requirements for data privacy and security in North America also contribute to the adoption of SMS firewalls by telecom operators and businesses.
Asia Pacific is expected to witness significant growth during the forecast period, owing to its growing internet penetration and the growing number of cyber threats in the region. The Asia-Pacific region is a rapidly growing market for mobile technology and communication. With a large and diverse population, increasing smartphone adoption, and expanding mobile networks, the APAC region presents significant opportunities for SMS firewall providers. The region's mobile-first approach to communication makes SMS an essential tool for personal and business interactions. Developing economies in the APAC region are experiencing significant growth in digital services, creating a need for robust security solutions to protect users from SMS-based threats. Regulatory variations across different countries in the region impact the adoption of SMS firewall solutions, as compliance with local regulations is crucial.
The major players in the SMS Firewall Market are AdaptiveMobile Security, BICS, Cellusys, Comviva, Infobip Ltd., Mobileum, Monty Mobile, Proofpoint, Sinch, and TATA Communications, and other players.
AdaptiveMobile Security: In March 8, 2023, AdaptiveMobile Security announced that it had acquired Message Bird, a provider of SMS and WhatsApp messaging solutions. This acquisition will help AdaptiveMobile Security to expand its SMS firewall capabilities and to offer a more comprehensive suite of messaging solutions to its customers.
BICS: In April 20, 2023, BICS announced that it had launched a new SMS firewall solution, BICS Protect. BICS Protect is designed to protect businesses from a variety of SMS-based threats, including spam, phishing, and fraud.
| Report Attributes | Details |
| Market Size in 2022 | US$ 2.7 Bn |
| Market Size by 2030 | US$ 4.77 Bn |
| CAGR | CAGR of 7.4 % From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2020-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Component (Platform, Services) • By SMS Type (Application-to-Person messages, Person-to-Application messages) • By SMS Traffic (National SMS traffic, International SMS traffic) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | AdaptiveMobile Security, BICS, Cellusys, Comviva, Infobip Ltd., Mobileum, Monty Mobile, Proofpoint, Sinch, and TATA Communications |
| Key Drivers | • The rising adoption of application-to-person messaging drives the growth of the market. • The increase in security and privacy in SMSs is a major driver of the SMS firewall market • Technological advancements in the SMS firewall market, such as the use of artificial intelligence and machine learning, are driving the growth of the market |
| Market Restraints | • Vulnerabilities in the existing signaling systems are acting as a restrain in the adoption of SMS firewall solutions |
Ans. The Compound Annual Growth rate for SMS Firewall Market over the forecast period is 7.4 %.
Ans. USD 4.77 Billion is the projected SMS Firewall Market size of the Company by 2030.
Ans. AdaptiveMobile Security, BICS, Cellusys, Comviva, Infobip Ltd., Mobileum, Monty Mobile, Proofpoint, Sinch, and TATA Communications.
Ans. The rise in the adoption of application-to-person messaging, and the increased privacy and security concerns among users are the major factors driving the short message service firewall market growth
Ans. The key growth strategies include product portfolio expansion, acquisition, partnership, merger, and collaboration.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. SMS Firewall Market, By Component
8.1 Platform
8.2 Service
9. SMS Firewall Market By SMS Type
9.1 Application-to-Person messages
9.2 Person-to-Application messages
10. SMS Firewall Market, By SMS Traffic
10.1 National SMS traffic
10.2 International SMS traffic
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America SMS Firewall Market by country
11.2.2North America SMS Firewall Market by Component
11.2.3 North America SMS Firewall Market by SMS Type
11.2.4 North America SMS Firewall Market by SMS Traffic
11.2.5 USA
11.2.5.1 USA SMS Firewall Market by Component
11.2.5.2 USA SMS Firewall Market by SMS Type
11.2.5.3 USA SMS Firewall Market by SMS Traffic
11.2.6 Canada
11.2.6.1 Canada SMS Firewall Market by Component
11.2.6.2 Canada SMS Firewall Market by SMS Type
11.2.6.3 Canada SMS Firewall Market by SMS Traffic
11.2.7 Mexico
11.2.7.1 Mexico SMS Firewall Market by Component
11.2.7.2 Mexico SMS Firewall Market by SMS Type
11.2.7.3 Mexico SMS Firewall Market by SMS Traffic
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe SMS Firewall Market by country
11.3.1.2 Eastern Europe SMS Firewall Market by Component
11.3.1.3 Eastern Europe SMS Firewall Market by SMS Type
11.3.1.4 Eastern Europe SMS Firewall Market by SMS Traffic
11.3.1.5 Poland
11.3.1.5.1 Poland SMS Firewall Market by Component
11.3.1.5.2 Poland SMS Firewall Market by SMS Type
11.3.1.5.3 Poland SMS Firewall Market by SMS Traffic
11.3.1.6 Romania
11.3.1.6.1 Romania SMS Firewall Market by Component
11.3.1.6.2 Romania SMS Firewall Market by SMS Type
11.3.1.6.4 Romania SMS Firewall Market by SMS Traffic
11.3.1.7 Turkey
11.3.1.7.1 Turkey SMS Firewall Market by Component
11.3.1.7.2 Turkey SMS Firewall Market by SMS Type
11.3.1.7.3 Turkey SMS Firewall Market by SMS Traffic
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe SMS Firewall Market by Component
11.3.1.8.2 Rest of Eastern Europe SMS Firewall Market by SMS Type
11.3.1.8.3 Rest of Eastern Europe SMS Firewall Market by SMS Traffic
11.3.2 Western Europe
11.3.2.1 Western Europe SMS Firewall Market by Component
11.3.2.2 Western Europe SMS Firewall Market by SMS Type
11.3.2.3 Western Europe SMS Firewall Market by SMS Traffic
11.3.2.4 Germany
11.3.2.4.1 Germany SMS Firewall Market by Component
11.3.2.4.2 Germany SMS Firewall Market by SMS Type
11.3.2.4.3 Germany SMS Firewall Market by SMS Traffic
11.3.2.5 France
11.3.2.5.1 France SMS Firewall Market by Component
11.3.2.5.2 France SMS Firewall Market by SMS Type
11.3.2.5.3 France SMS Firewall Market by SMS Traffic
11.3.2.6 UK
11.3.2.6.1 UK SMS Firewall Market by Component
11.3.2.6.2 UK SMS Firewall Market by SMS Type
11.3.2.6.3 UK SMS Firewall Market by SMS Traffic
11.3.2.7 Italy
11.3.2.7.1 Italy SMS Firewall Market by Component
11.3.2.7.2 Italy SMS Firewall Market by SMS Type
11.3.2.7.3 Italy SMS Firewall Market by SMS Traffic
11.3.2.8 Spain
11.3.2.8.1 Spain SMS Firewall Market by Component
11.3.2.8.2 Spain SMS Firewall Market by SMS Type
11.3.2.8.3 Spain SMS Firewall Market by SMS Traffic
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands SMS Firewall Market by Component
11.3.2.9.2 Netherlands SMS Firewall Market by SMS Type
11.3.2.9.3 Netherlands SMS Firewall Market by SMS Traffic
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland SMS Firewall Market by Component
11.3.2.10.2 Switzerland SMS Firewall Market by SMS Type
11.3.2.10.3 Switzerland SMS Firewall Market by SMS Traffic
11.3.2.11.1 Austria
11.3.2.11.2 Austria SMS Firewall Market by Component
11.3.2.11.3 Austria SMS Firewall Market by SMS Type
11.3.2.11.4 Austria SMS Firewall Market by SMS Traffic
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe SMS Firewall Market by Component
11.3.2.12.2 Rest of Western Europe SMS Firewall Market by SMS Type
11.3.2.12.3 Rest of Western Europe SMS Firewall Market by SMS Traffic
11.4 Asia-Pacific
11.4.1 Asia-Pacific SMS Firewall Market by Country
11.4.2 Asia-Pacific SMS Firewall Market by Component
11.4.3 Asia-Pacific SMS Firewall Market by SMS Type
11.4.4 Asia-Pacific SMS Firewall Market by SMS Traffic
11.4.5 China
11.4.5.1 China SMS Firewall Market by Component
11.4.5.2 China SMS Firewall Market by SMS Type
11.4.5.3 China SMS Firewall Market by SMS Traffic
11.4.6 India
11.4.6.1 India SMS Firewall Market by Component
11.4.6.2 India SMS Firewall Market by SMS Type
11.4.6.3 India SMS Firewall Market by SMS Traffic
11.4.7 Japan
11.4.7.1 Japan SMS Firewall Market by Component
11.4.7.2 Japan SMS Firewall Market by SMS Type
11.4.7.3 Japan SMS Firewall Market by SMS Traffic
11.4.8 South Korea
11.4.8.1 South Korea SMS Firewall Market by Component
11.4.8.2 South Korea SMS Firewall Market by SMS Type
11.4.8.3 South Korea SMS Firewall Market by SMS Traffic
11.4.9 Vietnam
11.4.9.1 Vietnam SMS Firewall Market by Component
11.4.9.2 Vietnam SMS Firewall Market by SMS Type
11.4.9.3 Vietnam SMS Firewall Market by SMS Traffic
11.4.10 Singapore
11.4.10.1 Singapore SMS Firewall Market by Component
11.4.10.2 Singapore SMS Firewall Market by SMS Type
11.4.10.3 Singapore SMS Firewall Market by SMS Traffic
11.4.11 Australia
11.4.11.1 Australia SMS Firewall Market by Component
11.4.11.2 Australia SMS Firewall Market by SMS Type
11.4.11.3 Australia SMS Firewall Market by SMS Traffic
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific SMS Firewall Market by Component
11.4.12.2 Rest of Asia-Pacific SMS Firewall Market by SMS Type
11.4.12.3 Rest of Asia-Pacific SMS Firewall Market by SMS Traffic
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East SMS Firewall Market by Country
11.5.1.2 Middle East SMS Firewall Market by Component
11.5.1.3 Middle East SMS Firewall Market by SMS Type
11.5.1.4 Middle East SMS Firewall Market by SMS Traffic
11.5.1.5 UAE
11.5.1.5.1 UAE SMS Firewall Market by Component
11.5.1.5.2 UAE SMS Firewall Market by SMS Type
11.5.1.5.3 UAE SMS Firewall Market by SMS Traffic
11.5.1.6 Egypt
11.5.1.6.1 Egypt SMS Firewall Market by Component
11.5.1.6.2 Egypt SMS Firewall Market by SMS Type
11.5.1.6.3 Egypt SMS Firewall Market by SMS Traffic
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia SMS Firewall Market by Component
11.5.1.7.2 Saudi Arabia SMS Firewall Market by SMS Type
11.5.1.7.3 Saudi Arabia SMS Firewall Market by SMS Traffic
11.5.1.8 Qatar
11.5.1.8.1 Qatar SMS Firewall Market by Component
11.5.1.8.2 Qatar SMS Firewall Market by SMS Type
11.5.1.8.3 Qatar SMS Firewall Market by SMS Traffic
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East SMS Firewall Market by Component
11.5.1.9.2 Rest of Middle East SMS Firewall Market by SMS Type
11.5.1.9.3 Rest of Middle East SMS Firewall Market by SMS Traffic
11.5.2 Africa
11.5.2.1 Africa Transfusion Diagnostics Market by Country
11.5.2.2 Africa SMS Firewall Market by Component
11.5.2.3 Africa SMS Firewall Market by SMS Type
11.5.2.4 Africa SMS Firewall Market by SMS Traffic
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria SMS Firewall Market by Component
11.5.2.5.2 Nigeria SMS Firewall Market by SMS Type
11.5.2.5.3 Nigeria SMS Firewall Market by SMS Traffic
11.5.2.6 South Africa
11.5.2.6.1 South Africa SMS Firewall Market by Component
11.5.2.6.2 South Africa SMS Firewall Market by SMS Type
11.5.2.6.3 South Africa SMS Firewall Market by SMS Traffic
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa SMS Firewall Market by Component
11.5.2.7.2 Rest of Africa SMS Firewall Market by SMS Type
11.5.2.7.3 Rest of Africa SMS Firewall Market by SMS Traffic
11.6 Latin America
11.6.1 Latin America SMS Firewall Market by Country
11.6.2 Latin America SMS Firewall Market by Component
11.6.3 Latin America SMS Firewall Market by SMS Type
11.6.4 Latin America SMS Firewall Market by SMS Traffic
11.6.5 Brazil
11.6.5.1 Brazil SMS Firewall by Component
11.6.5.2 Brazil SMS Firewall by SMS Type
11.6.5.3 Brazil SMS Firewall by SMS Traffic
11.6.6 Argentina
11.6.6.1 Argentina SMS Firewall by Component
11.6.6.2 Argentina SMS Firewall by SMS Type
11.6.6.3 Argentina SMS Firewall by SMS Traffic
11.6.7 Colombia
11.6.7.1 Colombia SMS Firewall by Component
11.6.7.2 Colombia SMS Firewall by SMS Type
11.6.7.3 Colombia SMS Firewall by SMS Traffic
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America SMS Firewall by Component
11.6.8.2 Rest of Latin America SMS Firewall by SMS Type
11.6.8.3 Rest of Latin America SMS Firewall by SMS Traffic
12 Company profile
12.1 AdaptiveMobile Security
12.1.1 Company Overview
12.1.2 Financials
12.1.3Product/Services/Components
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 BICS
12.2.1 Company Overview
12.2.2 Financials
12.2.3Product/Services/Components
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Cellusys
12.3.1 Company Overview
12.3.2 Financials
12.3.3Product/Services/Components
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Comviva
12.4.1 Company Overview
12.4.2 Financials
12.4.3Product/Services/Components
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Infobip Ltd
12.5.1 Company Overview
12.5.2 Financials
12.5.3Product/Services/Components
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Mobileum
12.6.1 Company Overview
12.6.2 Financials
12.6.3Product/Services/Components
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Monty Mobile
12.7.1 Company Overview
12.7.2 Financials
12.7.3Product/Services/Components
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Proofpoint
12.8.1 Company Overview
12.8.2 Financial
12.8.3Product/Services/Components
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Sinch
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Service/Components
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 TATA Communications
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Service/Components
12.10.4 SWOT Analysis
12.10.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. USE Cases and Best Practices
15. Conclusion
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