The Super Hi-Vision Market size was valued at USD 61.2 Bn in 2023 and is expected to reach USD 331.8 Bn by 2031 and grow at a CAGR of 23.53% over the forecast period 2024-2031.
Super hi-vision is a digital display format that can display about sixteen times the original pixels accessible with High-Definition (HD) display technology. It enhances the sharpness of images and adds 3D sound to make films more lifelike. Cameras, TVs, smartphones, laptops, and projectors all have super high-vision technology.
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Super hi-vision televisions, often known as Ultra HD television or UHDTV, have recently become the most popular format. UHDTVs are available in two digital video formats: 4K UHDTV (2160-pixel resolution) and 8K UHDTV (4320-pixel resolution). UHDTVs offer frame rates ranging from 50 to 120 frames per second, delivering blur-free and flicker-free video. With the introduction of ultra-high-definition technology came the introduction of new video and audio codec formats such as VP9 and High-Efficiency Video Coding (HVEC) enabling quicker data transfer rates.
KEY DRIVERS:
Increasing Demand for High-Resolution Display Screens.
Display Technology Advances in Consumer Electronics.
Consumers are increasingly seeking high-resolution displays due to a perfect storm of factors. Sharper visuals and a more immersive experience are driving demand, fueled by the explosion of high-quality content like 4K streaming and VR. Fortunately, production advancements are making these displays more affordable, coinciding with the trend towards larger screens where high resolution is even more crucial for maintaining clarity. In essence, the desire for a better viewing experience, readily available high-res content, and dropping prices are creating a strong market pull for high-resolution display screens.
RESTRAINTS:
The 8K product has a high price and a prime cost.
OPPORTUNITY:
In the advertising and media industries, applications like as digital signs and banners provide several prospects for growth.
The rise of digital signs and banners is a game-changer for advertisers and media companies. Unlike static billboards and posters, digital displays captivate viewers with dynamic content like videos and animations, making them far more engaging. Digital signage allows for laser-focused advertising. For Example, showing gym ads only during peak workout hours, or promoting ice cream when the temperature soars. This targeted approach increases the impact of campaigns. Plus, digital platforms provide valuable data on how viewers interact with the ads, allowing advertisers to refine their strategies for better results.
CHALLENGES:
The availability of high-speed internet is presently a big concern.
The COVID-19 epidemic has had a massive influence on people's lives all around the world. Every firm must fight on two fronts—health and economic—and must weather this period of forced recession. With the global economic crisis costing trillions of dollars, there is widespread concern that the recovery phase may last far into early next year. Manufacturers are figuring out how to recover from the current circumstances by reconfiguring their sales channels and product innovation. The length of the viral spread remains an important aspect in determining the pandemic's overall impact. The worldwide Super Hi-Vision sector, on the other hand, is predicted to stabilize beyond 2022. The epidemic did not affect the booze sector.
IMPACT OF RUSSIAN-UKRAINE WAR
The Russia-Ukraine crisis could potentially affect the Super Hi-Vision market in various ways. Firstly, disruptions in the supply chain due to the conflict could lead to shortages of raw materials or components required for Super Hi-Vision displays or broadcasting equipment, possibly resulting in price increases. Secondly, consumer spending might decrease as global economic uncertainty prompts individuals to postpone purchases of high-end TVs or Super Hi-Vision compatible devices. Additionally, sanctions imposed on Russia could restrict collaboration on technology development and trade in Super Hi-Vision-related products. Furthermore, priorities might shift as governments and businesses allocate resources towards defense or humanitarian aid, potentially diverting attention and funding away from non-essential sectors like consumer electronics. However, considering that the Super Hi-Vision market is still emerging and primarily driven by Japanese companies, it may be less susceptible to short-term fluctuations than more established markets.
IMPACT OF ECONOMIC SLOWDOWN
During economic downturns, consumer spending tends to decline, impacting the demand for high-end products like Super Hi-Vision TVs and related equipment. As individuals prioritize essential purchases over discretionary expenses, the demand for luxury items diminishes. Moreover, businesses may reduce capital expenditures, including investments in innovative technologies such as Super Hi-Vision displays for advertising or entertainment purposes. Economic slowdowns also tighten access to credit, making it challenging for both businesses and consumers to finance Super Hi-Vision technology investments or purchases. Additionally, waning confidence among consumers and businesses further exacerbates the decrease in spending on non-essential items like Super Hi-Vision products. Furthermore, the trend towards spending more time at home during economic downturns might bolster demand for high-quality home entertainment experiences, potentially benefiting the Super Hi-Vision market. However, the overall growth of the Super Hi-Vision market is likely to be hindered by the economic slowdown, with the severity of the impact contingent upon the depth and duration of the downturn. Factors such as the market's relative newness and regional variations in economic impact also play a significant role in shaping the market's resilience during such periods.
By Type
8K
4K
The 8K is predicted to increase at the fastest CAGR. Because of its high pixel count of around 8000 pixels and 60 frames per second, the 8K resolution provides two times the quality of photos, films, and other media than the existing HD and 4K resolutions. However, as compared to HDTV, UHDTV allows the viewer to be considerably closer to the display, providing a superior viewing experience at a 100-degree wide-angle view. Aside from video, it also has improved audio quality, which is projected to drive the 8K SHV industry.
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By Application
Television broadcasting and commercial electronics
Camera lenses
Medical science
Space science and defense sectors
The Asia-Pacific region leads the charge of the Super High Vision (SHV) market. Japan, in particular, has been a major driver of growth. They've heavily invested in developing 8K technology and infrastructure, giving them a strong lead in areas like 8K video licensing and transmission.
However, China is poised to take the crown. With its massive consumer base and established manufacturing capabilities, China is perfectly positioned to become the global leader in 8K devices. As the technology matures and adoption grows, Chinese manufacturers are expected to drive down prices, further accelerating market penetration. Additionally, this could lead to a surge of new Chinese brands entering the 8K device space.
REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
The major key players are Dell, RED.com, LLC, BOE Japan, Ikegami Tsushinki Co., Ltd., Sharp Corporation, Hisense, Canon Inc., Panasonic Corporation TCL Corporation, LG Electronics, Samsung & Other Players.
BOE Japan-Company Financial Analysis
RECENT DEVELOPMENT
January 2023: Sharp announced to introduction of Roku's OLED TV in the U.S. market in the year 2023. It would open up the first opportunity for consumers to purchase an OLED panel Roku-enabled 4K TV. The firm also plans to launch its latest, the Aquos XLED, QLED TV mini-LED-powered.
June 2022: Samsung collaborated with Microsoft Corporation to introduce the gaming platform Xbox on the Samsung gaming applications, which is on Smart Monitor Series, QLEDs and Neo QLED 4K/8K. With this collaboration, Samsung Gaming Hub consumers can stream over 100 better-quality games over the Xbox application containing blockbuster titles, such as Forza Horizon 5 and Halo Infinite.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 61.2 Billion |
| Market Size by 2031 | US$ 331.8 Billion |
| CAGR | CAGR of 23.53% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • by Type (8K, and 4K) • by Application (Television broadcasting and commercial electronics, Camera lenses, medical science, and Space science and defense sectors) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Dell, RED.com, LLC, BOE Japan, Ikegami Tsushinki Co., Ltd., Sharp Corporation, Hisense, Canon Inc., Panasonic Corporation TCL Corporation, LG Electronics, Samsung |
| Key Drivers | • Increasing Demand for High-Resolution Display Screens. • Display Technology Advances in Consumer Electronics |
| RESTRAINTS | • The 8K product has a high price and a prime cost. |
The Super Hi-Vision Market was valued at USD 61.2 Bn in 2023.
The expected CAGR of the global Super Hi-Vision Market during the forecast period is 23.53%.
The 8K segment is leading in the market revenue share in 2023.
The primary growth tactics of Super Hi-Vision market participants include merger and acquisition, business expansion, and product launch.
The Asia-Pacific lead the region with Highest Revenue share in 2023.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India
6. Value Chain Analysis
7. Porter’s 5 Forces Model
8. Pest Analysis
9. Super Hi-Vision Market, By Type
9.1 Introduction
9.2 Trend Analysis
9.3 8K
9.4 4K
10. Super Hi-Vision Market, By Application
10.1 Introduction
10.2 Trend Analysis
10.3 Television broadcasting and commercial electronics
10.4 Camera lenses
10.5 Medical science
10.6 Space science and defense sectors
11. Regional Analysis
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 USA
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Poland
11.3.1.2 Romania
11.3.1.3 Hungary
11.3.1.4 Turkey
11.3.1.5 Rest of Eastern Europe
11.3.2 Western Europe
11.3.2.1 Germany
11.3.2.2 France
11.3.2.3 UK
11.3.2.4 Italy
11.3.2.5 Spain
11.3.2.6 Netherlands
11.3.2.7 Switzerland
11.3.2.8 Austria
11.3.2.9 Rest of Western Europe
11.4 Asia-Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 South Korea
11.4.5 Vietnam
11.4.6 Singapore
11.4.7 Australia
11.4.8 Rest of Asia Pacific
11.5 The Middle East & Africa
11.5.1 Middle East
11.5.1.1 UAE
11.5.1.2 Egypt
11.5.1.3 Saudi Arabia
11.5.1.4 Qatar
11.5.1.5 Rest of the Middle East
11.5.2 Africa
11.5.2.1 Nigeria
11.5.2.2 South Africa
11.5.2.3 Rest of Africa
11.6 Latin America
11.6.1 Brazil
11.6.2 Argentina
11.6.3 Colombia
11.6.4 Rest of Latin America
12. Company Profiles
12.1 Dell
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 RED.com
12.2.1 Company Overview
12.2.2 Financial
12.2.3 Products/ Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 LLC
12.3.1 Company Overview
12.3.2 Financial
12.3.3 Products/ Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 BOE Japan
12.4.1 Company Overview
12.4.2 Financial
12.4.3 Products/ Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Ikegami Tsushinki Co., Ltd.
12.5.1 Company Overview
12.5.2 Financial
12.5.3 Products/ Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Sharp Corporation
12.6.1 Company Overview
12.6.2 Financial
12.6.3 Products/ Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Hisense
12.7.1 Company Overview
12.7.2 Financial
12.7.3 Products/ Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Canon Inc.
12.8.1 Company Overview
12.8.2 Financial
12.8.3 Products/ Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Panasonic Corporation TCL Corporation
12.9.1 Company Overview
12.9.2 Financial
12.9.3 Products/ Services Offered
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 LG Electronics
12.10.1 Company Overview
12.10.2 Financial
12.10.3 Products/ Services Offered
12.10.4 SWOT Analysis
12.10.5 The SNS View
12.11 Samsung
12.11.1 Company Overview
12.11.2 Financial
12.11.3 Products/ Services Offered
12.11.4 SWOT Analysis
12.11.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. Use Case and Best Practices
15. Conclusion
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