Super Hi-Vision Market Report Scope & Overview:

The Super Hi-Vision Market size was valued at USD 61.2 Bn in 2023 and is expected to reach USD 331.8 Bn by 2031 and grow at a CAGR of 23.53% over the forecast period 2024-2031. 

Super hi-vision is a digital display format that can display about sixteen times the original pixels accessible with High-Definition (HD) display technology. It enhances the sharpness of images and adds 3D sound to make films more lifelike. Cameras, TVs, smartphones, laptops, and projectors all have super high-vision technology.

Super Hi-Vision Market Revenue Analysis

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Super hi-vision televisions, often known as Ultra HD television or UHDTV, have recently become the most popular format. UHDTVs are available in two digital video formats: 4K UHDTV (2160-pixel resolution) and 8K UHDTV (4320-pixel resolution). UHDTVs offer frame rates ranging from 50 to 120 frames per second, delivering blur-free and flicker-free video. With the introduction of ultra-high-definition technology came the introduction of new video and audio codec formats such as VP9 and High-Efficiency Video Coding (HVEC) enabling quicker data transfer rates.



  • Increasing Demand for High-Resolution Display Screens.

  • Display Technology Advances in Consumer Electronics.

Consumers are increasingly seeking high-resolution displays due to a perfect storm of factors.  Sharper visuals and a more immersive experience are driving demand, fueled by the explosion of high-quality content like 4K streaming and VR.  Fortunately, production advancements are making these displays more affordable, coinciding with the trend towards larger screens where high resolution is even more crucial for maintaining clarity.  In essence, the desire for a better viewing experience, readily available high-res content, and dropping prices are creating a strong market pull for high-resolution display screens.


  • The 8K product has a high price and a prime cost.


  • In the advertising and media industries, applications like as digital signs and banners provide several prospects for growth.

The rise of digital signs and banners is a game-changer for advertisers and media companies. Unlike static billboards and posters, digital displays captivate viewers with dynamic content like videos and animations, making them far more engaging. Digital signage allows for laser-focused advertising. For Example, showing gym ads only during peak workout hours, or promoting ice cream when the temperature soars. This targeted approach increases the impact of campaigns. Plus, digital platforms provide valuable data on how viewers interact with the ads, allowing advertisers to refine their strategies for better results. 


  • The availability of high-speed internet is presently a big concern.


The COVID-19 epidemic has had a massive influence on people's lives all around the world. Every firm must fight on two fronts—health and economic—and must weather this period of forced recession. With the global economic crisis costing trillions of dollars, there is widespread concern that the recovery phase may last far into early next year. Manufacturers are figuring out how to recover from the current circumstances by reconfiguring their sales channels and product innovation. The length of the viral spread remains an important aspect in determining the pandemic's overall impact. The worldwide Super Hi-Vision sector, on the other hand, is predicted to stabilize beyond 2022. The epidemic did not affect the booze sector.


The Russia-Ukraine crisis could potentially affect the Super Hi-Vision market in various ways. Firstly, disruptions in the supply chain due to the conflict could lead to shortages of raw materials or components required for Super Hi-Vision displays or broadcasting equipment, possibly resulting in price increases. Secondly, consumer spending might decrease as global economic uncertainty prompts individuals to postpone purchases of high-end TVs or Super Hi-Vision compatible devices. Additionally, sanctions imposed on Russia could restrict collaboration on technology development and trade in Super Hi-Vision-related products. Furthermore, priorities might shift as governments and businesses allocate resources towards defense or humanitarian aid, potentially diverting attention and funding away from non-essential sectors like consumer electronics. However, considering that the Super Hi-Vision market is still emerging and primarily driven by Japanese companies, it may be less susceptible to short-term fluctuations than more established markets.


During economic downturns, consumer spending tends to decline, impacting the demand for high-end products like Super Hi-Vision TVs and related equipment. As individuals prioritize essential purchases over discretionary expenses, the demand for luxury items diminishes. Moreover, businesses may reduce capital expenditures, including investments in innovative technologies such as Super Hi-Vision displays for advertising or entertainment purposes. Economic slowdowns also tighten access to credit, making it challenging for both businesses and consumers to finance Super Hi-Vision technology investments or purchases. Additionally, waning confidence among consumers and businesses further exacerbates the decrease in spending on non-essential items like Super Hi-Vision products. Furthermore, the trend towards spending more time at home during economic downturns might bolster demand for high-quality home entertainment experiences, potentially benefiting the Super Hi-Vision market. However, the overall growth of the Super Hi-Vision market is likely to be hindered by the economic slowdown, with the severity of the impact contingent upon the depth and duration of the downturn. Factors such as the market's relative newness and regional variations in economic impact also play a significant role in shaping the market's resilience during such periods.


By Type

  • 8K

  • 4K

The 8K is predicted to increase at the fastest CAGR. Because of its high pixel count of around 8000 pixels and 60 frames per second, the 8K resolution provides two times the quality of photos, films, and other media than the existing HD and 4K resolutions. However, as compared to HDTV, UHDTV allows the viewer to be considerably closer to the display, providing a superior viewing experience at a 100-degree wide-angle view. Aside from video, it also has improved audio quality, which is projected to drive the 8K SHV industry.


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By Application

  • Television broadcasting and commercial electronics

  • Camera lenses

  • Medical science

  • Space science and defense sectors


The Asia-Pacific region leads the charge of the Super High Vision (SHV) market. Japan, in particular, has been a major driver of growth. They've heavily invested in developing 8K technology and infrastructure, giving them a strong lead in areas like 8K video licensing and transmission.

However, China is poised to take the crown. With its massive consumer base and established manufacturing capabilities, China is perfectly positioned to become the global leader in 8K devices. As the technology matures and adoption grows, Chinese manufacturers are expected to drive down prices, further accelerating market penetration. Additionally, this could lead to a surge of new Chinese brands entering the 8K device space.



North America

  • US

  • Canada

  • Mexico


  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America


The major key players are Dell,, LLC, BOE Japan, Ikegami Tsushinki Co., Ltd., Sharp Corporation, Hisense, Canon Inc., Panasonic Corporation TCL Corporation, LG Electronics, Samsung & Other Players.

BOE Japan-Company Financial Analysis

Company Landscape Analysis


January 2023: Sharp announced to introduction of Roku's OLED TV in the U.S. market in the year 2023. It would open up the first opportunity for consumers to purchase an OLED panel Roku-enabled 4K TV. The firm also plans to launch its latest, the Aquos XLED, QLED TV mini-LED-powered.

June 2022: Samsung collaborated with Microsoft Corporation to introduce the gaming platform Xbox on the Samsung gaming applications, which is on Smart Monitor Series, QLEDs and Neo QLED 4K/8K. With this collaboration, Samsung Gaming Hub consumers can stream over 100 better-quality games over the Xbox application containing blockbuster titles, such as Forza Horizon 5 and Halo Infinite.

Super Hi-Vision Market Report Scope:

Report Attributes Details
Market Size in 2023 US$ 61.2 Billion
Market Size by 2031 US$ 331.8 Billion
CAGR CAGR of 23.53% From 2024 to 2031
Base Year 2023
Forecast Period 2024-2031
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Type (8K, and 4K)
• by Application (Television broadcasting and commercial electronics, Camera lenses, medical science, and Space science and defense sectors)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Dell,, LLC, BOE Japan, Ikegami Tsushinki Co., Ltd., Sharp Corporation, Hisense, Canon Inc., Panasonic Corporation TCL Corporation, LG Electronics, Samsung
Key Drivers • Increasing Demand for High-Resolution Display Screens.
• Display Technology Advances in Consumer Electronics
RESTRAINTS • The 8K product has a high price and a prime cost.

Frequently Asked Questions

 The Super Hi-Vision Market was valued at USD 61.2 Bn in 2023.

 The expected CAGR of the global Super Hi-Vision Market during the forecast period is 23.53%.

 The 8K segment is leading in the market revenue share in 2023.

The primary growth tactics of Super Hi-Vision market participants include merger and acquisition, business expansion, and product launch.

 The Asia-Pacific lead the region with Highest Revenue share in 2023.



1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions


2. Industry Flowchart


3. Research Methodology


4. Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges


5. Impact Analysis

5.1 Impact of Russia-Ukraine Crisis

5.2 Impact of Economic Slowdown on Major Countries

5.2.1 Introduction

5.2.2 United States

5.2.3 Canada

5.2.4 Germany

5.2.5 France

5.2.6 UK

5.2.7 China

5.2.8 Japan

5.2.9 South Korea

5.2.10 India


6. Value Chain Analysis


7. Porter’s 5 Forces Model


8.  Pest Analysis


9. Super Hi-Vision Market, By Type

9.1 Introduction

9.2 Trend Analysis

9.3 8K

9.4 4K

10. Super Hi-Vision Market, By Application

10.1 Introduction

10.2 Trend Analysis

10.3 Television broadcasting and commercial electronics

10.4 Camera lenses

10.5 Medical science

10.6 Space science and defense sectors


11. Regional Analysis

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.3.1 Eastern Europe Poland Romania Hungary Turkey Rest of Eastern Europe

11.3.2 Western Europe Germany France UK Italy Spain Netherlands Switzerland Austria Rest of Western Europe

11.4 Asia-Pacific

11.4.1 China

11.4.2 India

11.4.3 Japan

11.4.4 South Korea

11.4.5 Vietnam

11.4.6 Singapore

11.4.7 Australia

11.4.8 Rest of Asia Pacific

11.5 The Middle East & Africa

11.5.1 Middle East UAE Egypt Saudi Arabia Qatar Rest of the Middle East

11.5.2 Africa Nigeria South Africa Rest of Africa

11.6 Latin America

11.6.1 Brazil

11.6.2 Argentina

11.6.3 Colombia

11.6.4 Rest of Latin America


12. Company Profiles


12.1 Dell

12.1.1 Company Overview

12.1.2 Financial

12.1.3 Products/ Services Offered

12.1.4 SWOT Analysis

12.1.5 The SNS View


12.2.1 Company Overview

12.2.2 Financial

12.2.3 Products/ Services Offered

12.2.4 SWOT Analysis

12.2.5 The SNS View

12.3 LLC

12.3.1 Company Overview

12.3.2 Financial

12.3.3 Products/ Services Offered

12.3.4 SWOT Analysis

12.3.5 The SNS View

12.4 BOE Japan

12.4.1 Company Overview

12.4.2 Financial

12.4.3 Products/ Services Offered

12.4.4 SWOT Analysis

12.4.5 The SNS View

12.5 Ikegami Tsushinki Co., Ltd.

12.5.1 Company Overview

12.5.2 Financial

12.5.3 Products/ Services Offered

12.5.4 SWOT Analysis

12.5.5 The SNS View

12.6 Sharp Corporation

12.6.1 Company Overview

12.6.2 Financial

12.6.3 Products/ Services Offered

12.6.4 SWOT Analysis

12.6.5 The SNS View

12.7 Hisense

12.7.1 Company Overview

12.7.2 Financial

12.7.3 Products/ Services Offered

12.7.4 SWOT Analysis

12.7.5 The SNS View

12.8 Canon Inc.

12.8.1 Company Overview

12.8.2 Financial

12.8.3 Products/ Services Offered

12.8.4 SWOT Analysis

12.8.5 The SNS View

12.9 Panasonic Corporation TCL Corporation

12.9.1 Company Overview

12.9.2 Financial

12.9.3 Products/ Services Offered

12.9.4 SWOT Analysis

12.9.5 The SNS View

12.10 LG Electronics

12.10.1 Company Overview

12.10.2 Financial

12.10.3 Products/ Services Offered

12.10.4 SWOT Analysis

12.10.5 The SNS View

12.11 Samsung

12.11.1 Company Overview

12.11.2 Financial

12.11.3 Products/ Services Offered

12.11.4 SWOT Analysis

12.11.5 The SNS View

13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share Analysis

13.3 Recent Developments

            13.3.1 Industry News

            13.3.2 Company News

            13.3.3 Mergers & Acquisitions


14. Use Case and Best Practices


15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

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Data Bank Validation

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