Video Conferencing System Market Report Scope & Overview:

The Video Conferencing System Market size was valued at USD 13.51 billion in 2023 and is expected to grow to USD 55.46 billion by 2031 and grow at a CAGR of 19.3% over the forecast period of 2024-2031.

The main drivers of market growth are the growing number of Cloud native Businesses, as well as an increasing appetite for eLearning and remoteness. The growth in business spending on videoconferencing systems has been driven by the need to involve employees in defining strategic objectives, reduced travel time and costs, and growing demand for virtual meeting rooms. The main drivers that influence market growth positively are the increasing demand for videoconferencing, virtual administrative management and cloud technology-based collaboration tools. In order to make decisions more quickly and effectively, companies and organisations are using video collaboration technologies with a view to avoiding the high costs of travel.

Video Conferencing System Market

To get more information on Video conferencing system market - Request Sample Report

Market Dynamics

Key Drivers:  

  • Increasing number of cloud native enterprises

The information received from face to face and directly with several business divisions, clients, distributors, suppliers or customers, organisations can operate their businesses more effectively. Therefore, enterprises invest more money in the use of cloud services. Expenditure on videoconferencing is expected to rise during the forecast period, in terms of Cloud conferencing, Infrastructure as a Service and Business Intelligence Software.

  • Increasing adoption of video banking to support the market expansion


  • Network Infrastructure Problems

In spite of the fact that most advanced countries have extensive communications infrastructures, few developing and underdeveloped nations lack adequate communication infrastructure to allow high quality video transmissions. In these countries, the majority of people are relying on audio communication in order to prevent annoyances from poor video and occasional disconnection. Audio based communication, compared to video communication.

  • High initial cost of hardware solution


  • Growing preference for remote learning and e-learning

The distance learning as opposed to traditional classroom teaching, business, educational institutions and K–12 institutions have introduced conference calling systems. More schools are using video communication technology to increase remote learning as a result of the epidemic.


  • The market for nonagile products is difficult to tap

Video conferencing systems are not as easy to use for some users compared with old technology or audio conference. 23% of respondents said they were not comfortable with videoconferencing, and 75% still preferred audio conferencing according to a survey conducted by West Unified Communications that included more than 230 Full Time American employees. Many businesses are struggling to adopt videoconferencing technology and increase employee utilisation.

Impact of Economic Slowdown:

A number of factors, such as increasing demand for Unified Communication, the transformation of the workforce around the world and a focus on digitalisation in organisations contribute to this growth. In view of the growing importance of conferencing and collaboration by these companies, it is projected that SMEs segment will have a considerable growth with an expected compound annual growth rate of approximately 15.1% over the next few years. Moreover, due to the high demand for conference video endpoints, the enterprise segment continues to be dominated by larger organisations and accounts for a significant share of revenues. On the regional level, North America has been dominant and is expected to continue its dominance. It is due to its advanced telecommunications infrastructure, the presence of large technology companies and a highly innovative culture.

Impact of Russia Ukraine War:

The specific details of this sector are not directly addressed in the information available, the crisis in Russia Ukraine has had a significant impact on various global markets, including the potential impact on the videoconferencing market. As the crisis has led to a sharp rise in Russian government supported cyber-attacks, countries close to Russia and Ukraine are increasing their defence spending with major implications for cyber security. As organisations and governments increasingly prioritise cybersecurity in their communication tools to respond to the threat environment, this climate of increased security concerns could indirectly affect the videoconferencing market by encouraging a higher demand for safe communications channels. In order to avoid waste of precious resources, a confirmatory recce will be carried out after target analysis and determination of the target, which could be a Russian command and control centre or a vehicle, etc.

The impact of the war, including a huge investment requirement to rebuild Ukraine and changes in Europe's energy dependency, could have far reaching effects on market dynamics, as well as technology sectors. As businesses adapt to the new realities of economics and security, changes in business operations and communications needs could be driven by changing energy supply patterns and increased emphasis on safety, which might affect demand for video conferencing services.

Market Segmentation:

By Component

  • Hardware

  • Solution

  • Services

By Deployment Mode

  • On-premises

  • Cloud

In terms of deployment, the on-premise segment accounted for around 59.9% of revenue in 2023 and dominated the market as a whole. In particular, this is due to an increase in the adoption of such a deployment model by major organisations as data security concerns become more serious. Nevertheless, growth in the segment is expected to moderate over the next few years as more and more people embrace cloud technologies.

Video-Conferencing-System-Market-Segmentation deployement mode

Need any customization research on Video conferencing system market - Enquiry Now

By Enterprise:

  • Large Enterprises

  • Small and Medium Enterprises

By Application

  • Corporate Communications

  • Training and Development

  • Marketing and Client Engagement


As a result of broad adoption of advanced communication technologies and the presence of major players on the market, Northern America is leading the video conferencing system market. The US, for instance, has seen a surge in remote working culture and requires robust video conferencing solutions. Market expansion is strongly supported by a growing emphasis on cost effective and efficient communication tools in this region.

In Europe, the growing adoption of unified communication and collaboration tools in businesses is giving rise to a thriving market. The demand for high-definition videoconferencing solutions is also being driven by the EU's focus on digital transformation and increasing flexibility of working conditions. The Asia Pacific region is becoming a promising market for videoconferencing systems, driven by rapidly advancing technologies and the increasing number of businesses that have embraced digital communications.


North America

  • US

  • Canada

  • Mexico


  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America


The key players in the Video Conferencing Systems Market are Microsoft Corporation (Microsoft), Zoom Video Communications, Inc. (Zoom), Cisco Systems, Inc. (Cisco), Adobe Systems Incorporated (Adobe), Huawei Technologies Co. Ltd (Huawei), Avaya, Inc. (Avaya), Amazon Web Services, Inc. (AWS), Google, LLC (Google), Plantronics, Inc. (Poly), LogMeIn, Inc. (LogMeIn)

Microsoft Corporation - Company Financial Analysis

Company Landscape Analysis

Recent Developments:

  • Cisco and Microsoft entered into a partnership in October 2022 that would bring Microsoft Teams to meeting room equipment at Cisco. For Cisco Room and Desk devices, it allows customers to select Microsoft Teams as the default.
  • The acquisition of Solvvy was announced by Zoom in May 2022, with a view to delivering an enhanced customer service experience to a global company base and to rapidly seize new opportunities for contact centers and customer support.
  • In January 2022, Cisco and Lockheed Martin and Amazon worked together to integrate new human machine interface technologies that would allow future astronauts to take advantage of farfield voice, artificial intelligence, and tablet video communication technologies.
Video Conferencing System Market Report Scope:
Report Attributes Details
Market Size in 2023  USD 13.51 Bn
Market Size by 2031  USD 55.46 Bn
CAGR   CAGR of 19.3% From 2024 to 2031
Base Year  2023
Forecast Period  2024-2031
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Component (Hardware and Software)
• by Deployment Mode (Cloud and On-premises)
• by Application (Corporate Communications, Training and Development, Marketing and Client Engagement)
• by Enterprise (Large Enterprises and Small and Medium Enterprises)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Microsoft Corporation, Zoom Video Communications, Inc., Cisco Systems, Inc., Adobe Systems Incorporated, Huawei Technologies Co. Ltd, Avaya, Inc., Amazon Web Services, Inc., Google, LLC, Plantronics, Inc., LogMeIn, Inc.
Key Drivers • Post-pandemic, applications like Microsoft Teams, an in-built Office 365 solution already in use by most organizations for end-to-end productivity with email and storage capabilities, saw tremendous growth.
Market Opportunities • 5G networks give a 1 Gbps and 10ms better internet experience, as well as a platform for cloud and AI-based video applications.

Frequently Asked Questions

Ans: The Video Conferencing System Market was valued at USD 13.51 billion in 2023.

Ans: - Employee productivity is severely hampered by a lack of effective communication tools and background noise or low-quality video might cause misconceptions and waste time for employees.

Ans: - North America is predicted to be the world's largest market for video conferencing solutions. 

Ans: - The key players in the Video Conferencing Systems Market are Microsoft Corporation (Microsoft), Zoom Video Communications, Inc. (Zoom), Cisco Systems, Inc. (Cisco), Adobe Systems Incorporated (Adobe), Huawei Technologies Co. Ltd (Huawei), Avaya, Inc. (Avaya), Amazon Web Services, Inc. (AWS), Google, LLC (Google), Plantronics, Inc. (Poly), LogMeIn, Inc. (LogMeIn)

Ans: - The study includes a comprehensive analysis of Identity and Access Management Market trends, as well as present and future market forecasts. DROC analysis, as well as impact analysis for the projected period. Porter's five forces analysis aids in the study of buyer and supplier potential as well as the competitive landscape etc.


1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Industry Flowchart

3. Research Methodology

4. Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges

5. Impact Analysis

5.1 Impact of Russia-Ukraine Crisis

5.2 Impact of Economic Slowdown on Major Countries

5.2.1 Introduction

5.2.2 United States

5.2.3 Canada

5.2.4 Germany

5.2.5 France

5.2.6 UK

5.2.7 China

5.2.8 Japan

5.2.9 South Korea

5.2.10 India

6. Value Chain Analysis

7. Porter’s 5 Forces Model

8.  Pest Analysis

9. Video Conferencing System Market Segmentation, By Component

9.1 Introduction

9.2 Trend Analysis

9.3 Solution

9.4 Services

10. Video Conferencing System Market Segmentation, By Deployment Mode

10.1 Introduction

10.2 Trend Analysis

10.3 On-premises

10.4 Cloud

11. Video Conferencing System Market Segmentation, By Enterprise

11.1 Introduction

11.2 Trend Analysis

11.3 Large Enterprises

11.4 Small and Medium Enterprises

12. Video Conferencing System Market Segmentation, By Application

12.1 Introduction

12.2 Trend Analysis

12.3 Corporate Communications

12.4 Training and Development

12.5 Marketing and Client Engagement

13. Regional Analysis

13.1 Introduction

13.2 North America

13.2.1 USA

13.2.2 Canada

13.2.3 Mexico

13.3 Europe

13.3.1 Eastern Europe Poland Romania Hungary Turkey Rest of Eastern Europe

13.3.2 Western Europe Germany France UK Italy Spain Netherlands Switzerland Austria Rest of Western Europe

13.4 Asia-Pacific

13.4.1 China

13.4.2 India

13.4.3 Japan

13.4.4 South Korea

13.4.5 Vietnam

13.4.6 Singapore

13.4.7 Australia

13.4.8 Rest of Asia Pacific

13.5 The Middle East & Africa

13.5.1 Middle East UAE Egypt Saudi Arabia Qatar Rest of the Middle East

13.5.2 Africa Nigeria South Africa Rest of Africa

13.6 Latin America

13.6.1 Brazil

12.6.2 Argentina

13.6.3 Colombia

13.6.4 Rest of Latin America

14. Company Profiles

14.1 Cisco Systems

14.1.1 Company Overview

14.1.2 Financial

14.1.3 Products/ Services Offered

14.1.4 SWOT Analysis

14.1.5 The SNS View

14.2 Verizon Communications

14.2.1 Company Overview

14.2.2 Financial

14.2.3 Products/ Services Offered

14.2.4 SWOT Analysis

14.2.5 The SNS View

14.3 Polycom Inc.

14.3.1 Company Overview

14.3.2 Financial

14.3.3 Products/ Services Offered

14.3.4 SWOT Analysis

14.3.5 The SNS View

14.4 Alphabet Inc.

14.4.1 Company Overview

14.4.2 Financial

14.4.3 Products/ Services Offered

14.4.4 SWOT Analysis

14.4.5 The SNS View

14.5 Adobe Systems

14.5.1 Company Overview

14.5.2 Financial

14.5.3 Products/ Services Offered

14.5.4 SWOT Analysis

14.5.5 The SNS View

14.6 Microsoft Corporation

14.6.1 Company Overview

14.6.2 Financial

14.6.3 Products/ Services Offered

14.6.4 SWOT Analysis

14.6.5 The SNS View

14.7 Vidyo Inc.

14.7.1 Company Overview

14.7.2 Financial

14.7.3 Products/ Services Offered

14.7.4 SWOT Analysis

14.7.5 The SNS View

14.8 Zoom Video Communication

14.8.1 Company Overview

14.8.2 Financial

14.8.3 Products/ Services Offered

14.8.4 SWOT Analysis

14.8.5 The SNS View

14.9 Logitech International S.A.

14.9.1 Company Overview

14.9.2 Financial

14.9.3 Products/ Services Offered

14.9.4 SWOT Analysis

14.9.5 The SNS View

14.10 Panasonic Corporation

14.10.1 Company Overview

14.10.2 Financial

14.10.3 Products/ Services Offered

14.10.4 SWOT Analysis

14.10.5 The SNS View

15. Competitive Landscape

15.1 Competitive Benchmarking

15.2 Market Share Analysis

15.3 Recent Developments

15.3.1 Industry News

15.3.2 Company News

15.3.3 Mergers & Acquisitions

16. Use Case and Best Practices

17. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Start a Conversation

Hi! Click one of our member below to chat on Phone