Women’s Health and Beauty Supplements Market Report Scope & Overview:

The women’s health and beauty supplements market was valued at USD 60.00 billion in 2024 and is expected to reach USD 89.25 billion by 2032, growing at a CAGR of 5.12% over the forecast period of 2025-2032. 

The global women's health and beauty supplements market is experiencing rising growth due to increased demand for natural, clean-label, and organic products by health-conscious consumers who are seeking safe plant-based solutions. AI-driven recommendations and DNA-based insights are driving tailored supplementation, trending the market toward personalized and functional nutrition. These growing women's health and beauty supplements market trends are reflective of an imminent shift from reactive to preventive, personalized, and holistic self-care as well.

To Get more information on Women’s Health and Beauty Supplements Market - Request Free Sample Report

For instance, in March 2025, Innova Market Insights reported that 65% of new women’s supplements launched in 2024 featured clean-label claims, highlighting strong demand for natural formulations.

For instance, in February 2025, NielsenIQ reported that 70% of the U.S. women aged 18–45 regularly use beauty-from-within supplements, highlighting strong national demand for ingestible skincare solutions.

Key Women’s Health and Beauty Supplements Market Trends

• Incorporation of cutting-edge nutrient delivery systems enhances absorption and efficacy of vitamins, minerals, and botanicals for female wellness.

• Formulation of environmentally conscious and stable ingredients addresses consumer preference for sustainable, high-quality health products.

• Expansion of automated manufacturing and quality control platforms improves production consistency, reduces errors, and ensures product reliability.

• Integration of AI-driven personalization and health analytics allows tailored supplement regimens for optimal hormonal, skin, and overall well-being.

• Development of temperature- and light-stable formulations maintains potency and shelf-life, supporting complex beauty and health maintenance routines.

Women’s Health and Beauty Supplements Market Growth Drivers:

• Increasing Health and Wellness Awareness is Driving the Women’s Health and Beauty Supplements Market Growth

Shift of trend toward health and wellness consciousness is expected to raise the standards, impacting the women's health and beauty supplements market. Since the pandemic, women have been taking care of themselves more and regarding supplements that can help them with immunity, stress relief, and hormonal balance. The shift in behaviour is likely to have a cascading positive effect on the trend of increased supplement usage across generations, and is forecasted to be a major contributor globally.

For instance, in March 2025, Mintel reported that 72% of women globally increased supplement use in 2024 for preventive health, boosting the Women's Health & Beauty Supplements Market share.

Women’s Health and Beauty Supplements Market Restraints:

• Side Effects and Allergic Reactions are Hampering the Women’s Health and Beauty Supplements Market Growth

Side effects and allergic reactions of such products are one of the major factors limiting the Women's Health and Beauty Supplements Market growth. A little bit of it may be problematic if not supervised by a healthcare professional, since some supplements can interact with medications or cause allergies. Worries over safety dissuade consumers, particularly those who are new to these kinds of products and technology but are increasingly aware and interested in taking a more proactive approach to health and beauty care.

For instance, in April 2025, a CRN survey revealed 23% of the U.S. women experienced mild side effects from supplements, slightly restraining women's health & beauty supplements market growth.

Women’s Health and Beauty Supplements Market Segment Analysis

• By Group 

General Women’s Health held a dominant women’s health and beauty supplements market share of 33.07% in 2024, owing to the rising prevalence of preventive healthcare, hormones balancing, and nutrient deficiency awareness growing trend toward the consumption of multivitamins, calcium, and iron supplements for menstrual health, bone strength, and immunity is fueling the market growth.

Postnatal is emerging as the fastest-growing segment in the global women’s health and beauty supplements market, registering a CAGR of 6.18% over the forecast period, fueled by increased postpartum recovery, lactation support, and maternal nutrition awareness. Rising childbirth rates, expanding healthcare access, and a focus on recovery of mental and physical health post-pregnancy support supplement uptake. The shifting trend toward the consumption of targeted postnatal formulations as recommended by healthcare professionals has been amplifying the women's health and beauty supplements industry.

• By Product 

Vitamins are the dominant segment in the global women’s health and beauty supplements market, with a 32.94% share in 2024, as they played a key role in helping to combat malnutrition, strengthen immunity, and support skin, hair, and bone health. Growing focus on preventive healthcare and increasing demand for multivitamins among women of all age groups, to lead a healthier lifestyle, are the two most important reasons that have propelled this segment over the past couple of years, with strong market penetration.

The botanicals segment is emerging as the fastest growing, with a CAGR of 6.91% in the global women’s health and beauty supplements market, fueled by the growing consumer inclination toward natural, plant-derived ingredients with minimal side effects. Herbal remediation, clean-label formulations, and long-standing wellness traditions including Ayurveda and Traditional Chinese Medicine in the backdrop of greater demand amongst the health-conscious millennial population for holistic beauty and wellness solutions will continue to drive the growth of botanical extracts.

• By Application 

In 2024, women's health dominated the women’s health and beauty supplements industry, as a result of an increase in awareness related to reproductive health, hormonal balance, and menopause management. Rising prevalence of PCOS, iron deficiency, and postnatal care demand are some of the key driving factors. Furthermore, focused products and an increase in healthcare penetration have also contributed to the leading share of this segment in developed and emerging regions.

Beauty is emerging as the fastest-growing segment in the women’s health and beauty supplements market, registering a CAGR of 5.52 % over the forecast period, driven by the demand for skin, hair, and nail health products. Greater traction of social media, emergence of clean-label beauty trends, and rising preference for anti-aging supplements among consumers contribute to the growth. Growth is being driven by urbanization and increasing consumer interest in ingestible beauty solutions, with this trend reflecting positive results across all age groups.

• By Sales Channel

Direct Sales is the largest segment of the women’s health and beauty supplements industry, owing to its customized tactics regarding a supportive relationship, brand loyalty, and more. Social selling, influencer marketing, and subscription models enable companies to access customers directly. This increases the trust and retention also, and hence happens to be a major driving factor for the global growth of the women's health and beauty supplements market.

The Online segment is witnessing the highest growth in the global women’s health and beauty supplements industry, driven by increasing e-commerce usage, proliferation of smartphones, and a rise in awareness around digital health, choice, and, in particular, reviews of a product. Influencer-driven marketing and personalized product recommendations are fueling the growth of online sales, greatly supporting the potential expansion of the women's health and beauty supplements market.

Women’s Health and Beauty Supplements Market Regional Analysis

North America Women’s Health and Beauty Supplements Market Insights

In 2024, the North American region holds a significant market share of 27.60% of the global Women’s Health and Beauty Supplements Market, owing to greater consumer knowledge, developed healthcare infrastructure, and the presence of major supplement players on the continent. Market growth is stimulated by the aging population of the region, increased attention to preventive healthcare, and growing demand for clean-label, organic, and personalized products. Furthermore, the high disposable income coupled with a fragmented online and retail distribution network and extensive promotional campaigns for product awareness are fuelling product accessibility and taking control of the North American market.

Get Customized Report as per Your Business Requirement - Enquiry Now

U.S. Women’s Health and Beauty Supplements Market Insights

The U.S. women’s health and beauty supplements market was valued at USD 12.95 billion in 2024 and is expected to reach USD 18.97 billion by 2032, growing at a CAGR of 4.91% over 2025-2032.  U.S. is leading in the Women's Health and Beauty Supplements Market analysis, attributed to a larger pool of consumers having high product knowledge and purchasing power, requesting labels, customized products, and beauty functionality positioned in the country. The U.S. is a global leader in women-centric supplement consumption, underpinning robust e-commerce infrastructure and celebrity endorsements, in addition to innovation in delivery formats, which continue to stoke market growth.

Europe Women’s Health and Beauty Supplements Market Insights

Europe is the fastest growing market due to increasing health awareness among women, increased demand for natural and organic products by women, aging female population seeking preventive care. Promising regulatory support in the field of nutritional products is driving market expansion for hormonal balance, menopause support, and skincare supplements, exploding the fallout globally. Moreover, upticks in vegan and plant-based dietary supplement consumption along with the burgeoning trend of personalized nutrition and e-commerce penetration are further contributing toward market expansion. Strong uptake in countries, such as Germany, the U.K., and France can be attributed to established healthcare systems coupled with proactive consumer wellness trends.

Asia-Pacific Women’s Health and Beauty Supplements Market Insights

Asia Pacific is the dominating region with a market share of 38.73%, owing to its substantial female population, the development of the middle class, and rising interest in preventive health care. The demand is also further elevated by rising beauty standards and urbanization, along with growing preference for traditional medicine. Robust retail networks, growing e-Commerce platforms, coupled with rising disposable incomes in countries as China, India, and Japan, have led to consistent market growth in both health and beauty supplement segments.

Middle East & Africa Women’s Health and Beauty Supplements Market Insights

The Middle East & Africa is another significant market for women's health and beauty supplements, which is expected to grow at a moderate rate due to higher disposable income, growing awareness about health and hygiene, and rising influence of media. Gulf countries are showing increasing interest in beauty and wellness, backed by rising disposable income, leading demand. But with cultural norms and uneven availability of products in some regions, it further caps growth.

Latin America Women’s Health and Beauty Supplements Market Insights

The women's health and beauty supplements market in Latin America is being driven by the increasing awareness of preventive healthcare, rising middle-class income levels, and strong demand for beauty-from-within products. Evolving retail networks supported by social media influence are primary growth assets in countries including Brazil and Mexico. But market penetration could be restrained due to economic instability and regulatory challenges in a few areas.

Women’s Health and Beauty Supplements Companies are:

Some of the Women’s Health and Beauty Supplements Market Companies

• Amway Corporation

• GNC Holdings

• Herbalife Nutrition Ltd.

• Nature’s Bounty

• Pfizer Inc.

• Bayer AG

• Goli Nutrition

• The Himalaya Drug Company

• Swisse Wellness

• NOW Foods

• Garden of Life

• Vital Proteins

• Nature’s Way

• Nutrafol

• OLLY PBC

• Vitabiotics Ltd

• MegaFood

• Blackmores Limited

• SmartyPants Vitamins

• Thorne HealthTech, Inc.

Competitive Landscape for the Women’s Health and Beauty Supplements Market:

Amway Corporation was founded in 1959 by Rich DeVos and Jay Van Andel. Amway is a global leader in direct selling, offering products in nutrition, beauty, and home care. Headquartered in Ada, Michigan, USA, it operates in over 100 countries through a network of Independent Business Owners (IBOs).

• In April 2025, Amway launched Nutrilite Women’s Hormonal Balance, a phytoestrogen-rich supplement targeting menopausal support, reflecting rising demand for plant-based hormonal care among aging women in North America and Asia.

GNC Holdings was established in 1935 by David Shakarian in Pittsburgh, Pennsylvania, GNC Holdings is a prominent retailer specializing in health and wellness products, including dietary supplements and sports nutrition. It operates globally, with a significant presence in the U.S.

• In June 2025, GNC expanded its Beauty Essentials Gummies line with new collagen-boosting formulas to target skin hydration and elasticity, aligning with consumer demand for convenient and tasty beauty-from-within formats.