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Yacht Market Size & Overview:

Yacht-Market Revenue Analysis

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The Yacht Market Size was valued at USD 9.5 billion in 2023 and is expected to reach USD 14.58 billion by 2031 and grow at a CAGR of 5.5% over the forecast period 2024-2031.

Ultra-high net worth individuals (UHNWI), a category including those with over $30 million in investable assets, are the primary drivers, with 60% expressing a desire for experiences over material possessions. This aligns perfectly with the yachting industry's ability to provide bespoke adventures on the high seas. Moreover, 72% of UHNWI millennials (aged 22-40) prioritize sustainability, which is promoting a rise in demand for electric and hybrid yachts. Governments in coastal regions are also playing a role. 38% of European countries offer tax breaks and streamlined registration processes to attract yacht owners and charter companies, driving the industry's growth in these areas.

Unlike mass-produced cars, yachts are often highly customized vessels, requiring specialized labor with specific skillsets. Estimates suggest only around 10,000 skilled shipyard workers exist globally, making them a vital but limited resource. This tight labor market can lead to project delays, especially when compounded by unforeseen disruptions.

To mitigate these issues, some governments are exploring initiatives to support domestic yacht manufacturing. China, for instance, has set ambitious targets to become a major yacht-building hub, investing in infrastructure and training programs to cultivate a skilled workforce. However, the success of such initiatives remains to be seen, and the yacht market supply chain is likely to continue struggling with skilled labor shortages and the delicate dance of global material sourcing for the predictable future.

MARKET DYNAMICS:

KEY DRIVERS: 

  • The adoption of technologically advanced yachts

  • The growing number of High-Net-Worth Individuals (HNWI) is the key reason driving the expansion of new yachts

  • The Yacht sector is expected to benefit from high-tech interiors and lavish amenities.

High-tech features like voice-controlled lighting and automated sail systems are expected to attract 40% more tech obsessed buyers, according to SNS Insider. Lavish amenities are also on the rise, with 60% of new yachts forcing features like infinity pools and onboard cinemas. Governments in yachting hubs are taking notice, with streamlined registration processes and relaxed chartering regulations anticipated to further entice high-end clientele.

RESTRAINTS: 

  • One of the key reasons anticipated to impede market expansion is the high cost of operations

  • Yachts require a reliable biomass power generation system to run all of the luxuries.

According to SNS Insider secondary analysis 42% of potential yacht owners cite concerns about ongoing maintenance costs as a barrier to entry, highlighting the need for manufacturers to offer more transparent cost breakdowns and flexible ownership models. By addressing these diverse elements, the yacht market can ensure growth into the future.

OPPORTUNITIES: 

  • Improved maritime security systems, communication, and tracking are all moving the sector forward

  • Telematics and IoT platform advances are likely to boost the industry's potential in the next years

  • OEM manufacturers have been noticed investing consistently in R&D operations to provide a unique travel experience.

Original Equipment Manufacturers (OEMs) are investing heavily in R&D. This focus on innovation aims to craft unparalleled travel experiences for yacht owners. A recent industry survey found that 72% of high-net-worth individuals prioritize innovative amenities when considering a yacht purchase. Recognizing this trend, governments are offering tax breaks and subsidies to incentivize R&D in the yacht sector, further driving this race for revolutionary on-water living.

CHALLENGES: 

  • Yachts have high investment and maintenance expenditures

  • One of the key problems threatening the yacht market is the rising frequency of boating accidents and fatalities

IMPACT OF RUSSIA-UKRAINE WAR:

Russians, accounting for 9% of global ownership, faced sanctions that hampered financing and maintenance. This triggered a drop in demand, with some charter companies refusing service to Russian-owned vessels. The uncertainty also caused a shift in location, with a rise of superyachts moving from Europe traditional peak season to the Maldives, though restrictions there limit long-term stays. Shipyards face a dilemma as new builds for sanctioned individuals remain in limbo. While the overall impact on the industry is difficult to quantify, it's clear the war has disrupted both the cost through sanctions and shifting logistics and demand due to ethical considerations and financial restrictions within the yacht market.

IMPACT OF ECONOMIC SLOWDOWN:

Discretionary spending takes a hit, leading to a decrease in demand for new yachts by as much as 30% during past recessions. Existing yacht owners, facing tighter budgets, may opt to hold onto their vessels or prioritize maintenance over upgrades. This can cause a ripple effect, impacting service sectors like yacht repairs and marinas. However, some see opportunity in these slowdowns. Used yacht sales can see a rise of 10-15% as potential buyers seek better deals. Governments may also introduce measures to stimulate the industry, like tax breaks for yacht maintenance or registration fees. These incentives can help soften the blow of an economic downturn for the yacht industry.

MARKET SEGMENTATION:

By Type:

  • Super Yacht

  • Flybridge Yacht

  • Long Range Yacht

  • Sport Yacht

  • Others

The global market is divided into Luxury Yacht, Flybridge Yacht, Long Range Yacht, Sport Yacht, and Others based on the type segment. In 2023, the super yacht segment led the market, accounting for more than 29% of total revenue. The strong popularity of these yachts among end-users explains the significant proportion of this segment. Sport yachts are predicted to become a rapidly rising market sector.

By Yacht Length:

  • Up to 20 Meters

  • 20-50 Meters

  • Above 50 Meters

​​​​​​​A segment analysis of the yacht market by length reveals a clear preference for mid-sized vessels. Yachts ranging from 20 to 50 meters capture the largest market share, accounting for roughly 40%. This segment offers a balance between spacious living areas and manageable operation costs.  Following closely behind are smaller yachts, up to 20 meters in length, which hold around 35% of the market share. These entry-level options make yacht ownership more accessible to a wider range of buyers.  Superyachts, exceeding 50 meters, represent the smallest segment at approximately 25% of the market share. These luxurious vessels cater to ultra-high-net-worth individuals seeking unmatched opulence and amenities.

By Propulsion:

  • Motor Yacht

  • Sailing Yacht

​​​​​​​​​​​​​​The yacht market thrives on two distinct propulsion styles motor yachts and sailing yachts. Motor yachts, dominates with an estimated market share of around 84%, cater to thrill-seekers and luxury enthusiasts. Their powerful engines enable high speeds, effortless operating, and extended cruising ranges, perfect for island hopping or swift getaways. On the other hand, sailing yachts, capturing the remaining 16% share, offer a more serene experience. Reliant on wind power, they provide a connection to nature and boast lower fuel costs. While slower than their motorized counterparts, they hold a special allure for eco-conscious yachters seeking a peaceful journey on the waves.

YACHT-MARKET-BY-PROPULSION.

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REGIONAL ANALYSIS:

According to SNS Insider in 2023 Europe dominates in the yacht market, capturing 35.5% share. This strong presence is driven by a several of key factors. The region forces an expanding population of high-net-worth individuals (HNWIs) with a taste for luxurious experiences. These individuals are increasingly seeking out personalized yachting adventures, promoting demand for new yachts equipped with cutting-edge technology and premium amenities. Secondly, Europe's established yachting infrastructure, featuring renowned marinas and stunning coastlines, supports a thriving tourism industry.

The APAC region presents an excess of massive opportunities. While its current market share is lower, it's projected to grow at a CAGR of significantly higher than Europe's growth rate over the forecast period. This rise is driven by APAC's expanding economies, with a rising middle class and improving living standards. As disposable incomes increase, a growing segment of the population aspires to yachting experiences. Additionally, government initiatives play a role. For instance, China recently introduced guidelines specifically aimed at accelerating the development of the domestic yacht industry, recognizing its potential to boost tourism and economic activity.

YACHT-MARKET-REGIONAL-SHARE

REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America      

KEY PLAYERS:

Azimut Benetti S.p.A.; Heesen Group; The San Lorenzo S.p.a; Damen Shipyards Group; Sunseeker International; Alexander Marine International Co., Ltd. (AMI); Ferretti S.p.A.; Princess Yachts Limited; , Sanlorenzo Spa, and Viking Yacht Company are some of the affluent competitors with significant market share in the Yacht Market.

RECENT DEVELOPMENTS:

  • Benetti, the Italian shipyard, unveiled their latest offering, the White Rose, a luxurious 34.4-meter motor yacht forcing ample interior space.

  • Mazu Yachts introduced their Mazu 92 DS series, a sleek 28.5-meter design representing the first unit in a potentially popular line.  Beyond new models, there's a focus on sustainability.

  • Gulf Craft is exploring hydrogen fuel cell technology for its superyacht fleet, aiming to reduce environmental impact.

Heesen Group-Company Financial Analysis

Company Landscape Analysis

Yacht Market Report Scope:
Report Attributes Details
Market Size in 2023 US$ 9.5  Billion
Market Size by 2031 US$ 14.58 Billion
CAGR CAGR of 5.5% From 2024 to 2031
Base Year 2023
Forecast Period 2024-2031
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Type (Super Yacht, Flybridge Yacht, Long Range Yacht, Sport Yacht, Others)
• by Yacht Length (Up to 20 Meters, 20-50 Meters, above 50 Meters)
• by Propulsion (Motor Yacht, Sailing Yacht)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Azimut Benetti S.p.A.; Heesen Group; The San Lorenzo S.p.a; Damen Shipyards Group; Alexander Marine International Co., Ltd. (AMI); Ferretti S.p.A.; Princess Yachts Limited; , Sanlorenzo Spa, Sunseeker International Limited, and Viking Yacht Company
Key Drivers •The adoption of technologically advanced yachts.

•The growing number of High-Net-Worth Individuals (HNWI) is the key reason driving the expansion of new yachts.
RESTRAINTS •One of the key reasons anticipated to impede market expansion is the high cost of operations.

•Yachts require a reliable power generation system to run all of the luxuries.

Frequently Asked Questions

The Yacht Market Size was valued at USD 9.5 billion in 2023.

Major players in the market are Azimut Benetti S.p.A.; Heesen Group; The San Lorenzo S.p.a; Damen Shipyards Group; Sunseeker International; Alexander Marine International Co., Ltd. (AMI); Ferretti S.p.A.; Princess Yachts Limited; Feadship, Horizon Yacht USA, Sanlorenzo Spa, Sunseeker International Limited, and others in the final report.

Europe region is dominating the Yacht Market.

  • The adoption of technologically advanced yachts.
  • The growing number of High-Net-Worth Individuals (HNWI) is the key reason driving the expansion of new yachts.

Yacht Market is segmented into three segments, by Type, by Yacht Length, and by Propulsion.

TABLE OF CONTENTS

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Industry Flowchart

3. Research Methodology

4. Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges

5. Impact Analysis

5.1 Impact of Russia-Ukraine Crisis

5.2 Impact of Economic Slowdown on Major Countries

5.2.1 Introduction

5.2.2 United States

5.2.3 Canada

5.2.4 Germany

5.2.5 France

5.2.6 UK

5.2.7 China

5.2.8 Japan

5.2.9 South Korea

5.2.10 India

6. Value Chain Analysis

7. Porter’s 5 Forces Model

8. Pest Analysis

9. Yacht Market Segmentation, By Yacht Length

9.1 Introduction

9.2 Trend Analysis

9.3 Up to 20 Meters

9.4 20-50 Meters

9.5 Above 50 Meters

10. Yacht Market Segmentation, By Type

10.1 Introduction

10.2 Trend Analysis

10.3 Super Yacht

10.4 Flybridge Yacht

10.5 Long Range Yacht

10.6 Sport Yacht

10.7 Others

11. Yacht Market Segmentation, By Propulsion

11.1 Introduction

11.2 Trend Analysis

11.3 Motor Yacht

11.4 Sailing Yacht

12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 Trend Analysis

12.2.2 North America Yacht Market by Country

12.2.3 North America Yacht Market By Yacht Length

12.2.4 North America Yacht Market By Type

12.2.5 North America Yacht Market By Propulsion

12.2.6 USA

12.2.6.1 USA Yacht Market By Yacht Length

12.2.6.2 USA Yacht Market By Type

12.2.6.3 USA Yacht Market By Propulsion

12.2.7 Canada

12.2.7.1 Canada Yacht Market By Yacht Length

12.2.7.2 Canada Yacht Market By Type

12.2.7.3 Canada Yacht Market By Propulsion

12.2.8 Mexico

12.2.8.1 Mexico Yacht Market By Yacht Length

12.2.8.2 Mexico Yacht Market By Type

12.2.8.3 Mexico Yacht Market By Propulsion

12.3 Europe

12.3.1 Trend Analysis

12.3.2 Eastern Europe

12.3.2.1 Eastern Europe Yacht Market by Country

12.3.2.2 Eastern Europe Yacht Market By Yacht Length

12.3.2.3 Eastern Europe Yacht Market By Type

12.3.2.4 Eastern Europe Yacht Market By Propulsion

12.3.2.5 Poland

12.3.2.5.1 Poland Yacht Market By Yacht Length

12.3.2.5.2 Poland Yacht Market By Type

12.3.2.5.3 Poland Yacht Market By Propulsion

12.3.2.6 Romania

12.3.2.6.1 Romania Yacht Market By Yacht Length

12.3.2.6.2 Romania Yacht Market By Type

12.3.2.6.4 Romania Yacht Market By Propulsion

12.3.2.7 Hungary

12.3.2.7.1 Hungary Yacht Market By Yacht Length

12.3.2.7.2 Hungary Yacht Market By Type

12.3.2.7.3 Hungary Yacht Market By Propulsion

12.3.2.8 Turkey

12.3.2.8.1 Turkey Yacht Market By Yacht Length

12.3.2.8.2 Turkey Yacht Market By Type

12.3.2.8.3 Turkey Yacht Market By Propulsion

12.3.2.9 Rest of Eastern Europe

12.3.2.9.1 Rest of Eastern Europe Yacht Market By Yacht Length

12.3.2.9.2 Rest of Eastern Europe Yacht Market By Type

12.3.2.9.3 Rest of Eastern Europe Yacht Market By Propulsion

12.3.3 Western Europe

12.3.3.1 Western Europe Yacht Market by Country

12.3.3.2 Western Europe Yacht Market By Yacht Length

12.3.3.3 Western Europe Yacht Market By Type

12.3.3.4 Western Europe Yacht Market By Propulsion

12.3.3.5 Germany

12.3.3.5.1 Germany Yacht Market By Yacht Length

12.3.3.5.2 Germany Yacht Market By Type

12.3.3.5.3 Germany Yacht Market By Propulsion

12.3.3.6 France

12.3.3.6.1 France Yacht Market By Yacht Length

12.3.3.6.2 France Yacht Market By Type

12.3.3.6.3 France Yacht Market By Propulsion

12.3.3.7 UK

12.3.3.7.1 UK Yacht Market By Yacht Length

12.3.3.7.2 UK Yacht Market By Type

12.3.3.7.3 UK Yacht Market By Propulsion

12.3.3.8 Italy

12.3.3.8.1 Italy Yacht Market By Yacht Length

12.3.3.8.2 Italy Yacht Market By Type

12.3.3.8.3 Italy Yacht Market By Propulsion

12.3.3.9 Spain

12.3.3.9.1 Spain Yacht Market By Yacht Length

12.3.3.9.2 Spain Yacht Market By Type

12.3.3.9.3 Spain Yacht Market By Propulsion

12.3.3.10 Netherlands

12.3.3.10.1 Netherlands Yacht Market By Yacht Length

12.3.3.10.2 Netherlands Yacht Market By Type

12.3.3.10.3 Netherlands Yacht Market By Propulsion

12.3.3.11 Switzerland

12.3.3.11.1 Switzerland Yacht Market By Yacht Length

12.3.3.11.2 Switzerland Yacht Market By Type

12.3.3.11.3 Switzerland Yacht Market By Propulsion

12.3.3.1.12 Austria

12.3.3.12.1 Austria Yacht Market By Yacht Length

12.3.3.12.2 Austria Yacht Market By Type

12.3.3.12.3 Austria Yacht Market By Propulsion

12.3.3.13 Rest of Western Europe

12.3.3.13.1 Rest of Western Europe Yacht Market By Yacht Length

12.3.3.13.2 Rest of Western Europe Yacht Market By Type

12.3.3.13.3 Rest of Western Europe Yacht Market By Propulsion

12.4 Asia-Pacific

12.4.1 Trend Analysis

12.4.2 Asia-Pacific Yacht Market by Country

12.4.3 Asia-Pacific Yacht Market By Yacht Length

12.4.4 Asia-Pacific Yacht Market By Type

12.4.5 Asia-Pacific Yacht Market By Propulsion

12.4.6 China

12.4.6.1 China Yacht Market By Yacht Length

12.4.6.2 China Yacht Market By Type

12.4.6.3 China Yacht Market By Propulsion

12.4.7 India

12.4.7.1 India Yacht Market By Yacht Length

12.4.7.2 India Yacht Market By Type

12.4.7.3 India Yacht Market By Propulsion

12.4.8 Japan

12.4.8.1 Japan Yacht Market By Yacht Length

12.4.8.2 Japan Yacht Market By Type

12.4.8.3 Japan Yacht Market By Propulsion

12.4.9 South Korea

12.4.9.1 South Korea Yacht Market By Yacht Length

12.4.9.2 South Korea Yacht Market By Type

12.4.9.3 South Korea Yacht Market By Propulsion

12.4.10 Vietnam

12.4.10.1 Vietnam Yacht Market By Yacht Length

12.4.10.2 Vietnam Yacht Market By Type

12.4.10.3 Vietnam Yacht Market By Propulsion

12.4.11 Singapore

12.4.11.1 Singapore Yacht Market By Yacht Length

12.4.11.2 Singapore Yacht Market By Type

12.4.11.3 Singapore Yacht Market By Propulsion

12.4.12 Australia

12.4.12.1 Australia Yacht Market By Yacht Length

12.4.12.2 Australia Yacht Market By Type

12.4.12.3 Australia Yacht Market By Propulsion

12.4.13 Rest of Asia-Pacific

12.4.13.1 Rest of Asia-Pacific Yacht Market By Yacht Length

12.4.13.2 Rest of Asia-Pacific Yacht Market By Type

12.4.13.3 Rest of Asia-Pacific Yacht Market By Propulsion

12.5 Middle East & Africa

12.5.1 Trend Analysis

12.5.2 Middle East

12.5.2.1 Middle East Yacht Market by Country

12.5.2.2 Middle East Yacht Market By Yacht Length

12.5.2.3 Middle East Yacht Market By Type

12.5.2.4 Middle East Yacht Market By Propulsion

12.5.2.5 UAE

12.5.2.5.1 UAE Yacht Market By Yacht Length

12.5.2.5.2 UAE Yacht Market By Type

12.5.2.5.3 UAE Yacht Market By Propulsion

12.5.2.6 Egypt

12.5.2.6.1 Egypt Yacht Market By Yacht Length

12.5.2.6.2 Egypt Yacht Market By Type

12.5.2.6.3 Egypt Yacht Market By Propulsion

12.5.2.7 Saudi Arabia

12.5.2.7.1 Saudi Arabia Yacht Market By Yacht Length

12.5.2.7.2 Saudi Arabia Yacht Market By Type

12.5.2.7.3 Saudi Arabia Yacht Market By Propulsion

12.5.2.8 Qatar

12.5.2.8.1 Qatar Yacht Market By Yacht Length

12.5.2.8.2 Qatar Yacht Market By Type

12.5.2.8.3 Qatar Yacht Market By Propulsion

12.5.2.9 Rest of Middle East

12.5.2.9.1 Rest of Middle East Yacht Market By Yacht Length

12.5.2.9.2 Rest of Middle East Yacht Market By Type

12.5.2.9.3 Rest of Middle East Yacht Market By Propulsion

12.5.3 Africa

12.5.3.1 Africa Yacht Market by Country

12.5.3.2 Africa Yacht Market By Yacht Length

12.5.3.3 Africa Yacht Market By Type

12.5.3.4 Africa Yacht Market By Propulsion

12.5.3.5 Nigeria

12.5.3.5.1 Nigeria Yacht Market By Yacht Length

12.5.3.5.2 Nigeria Yacht Market By Type

12.5.3.5.3 Nigeria Yacht Market By Propulsion

12.5.3.6 South Africa

12.5.3.6.1 South Africa Yacht Market By Yacht Length

12.5.3.6.2 South Africa Yacht Market By Type

12.5.3.6.3 South Africa Yacht Market By Propulsion

12.5.3.7 Rest of Africa

12.5.3.7.1 Rest of Africa Yacht Market By Yacht Length

12.5.3.7.2 Rest of Africa Yacht Market By Type

12.5.3.7.3 Rest of Africa Yacht Market By Propulsion

12.6 Latin America

12.6.1 Trend Analysis

12.6.2 Latin America Yacht Market by country

12.6.3 Latin America Yacht Market By Yacht Length

12.6.4 Latin America Yacht Market By Type

12.6.5 Latin America Yacht Market By Propulsion

12.6.6 Brazil

12.6.6.1 Brazil Yacht Market By Yacht Length

12.6.6.2 Brazil Yacht Market By Type

12.6.6.3 Brazil Yacht Market By Propulsion

12.6.7 Argentina

12.6.7.1 Argentina Yacht Market By Yacht Length

12.6.7.2 Argentina Yacht Market By Type

12.6.7.3 Argentina Yacht Market By Propulsion

12.6.8 Colombia

12.6.8.1 Colombia Yacht Market By Yacht Length

12.6.8.2 Colombia Yacht Market By Type

12.6.8.3 Colombia Yacht Market By Propulsion

12.6.9 Rest of Latin America

12.6.9.1 Rest of Latin America Yacht Market By Yacht Length

12.6.9.2 Rest of Latin America Yacht Market By Type

12.6.9.3 Rest of Latin America Yacht Market By Propulsion

13. Company Profiles

13.1 Azimut Benetti S.p.A.

13.1.1 Company Overview

13.1.2 Financial

13.1.3 Products/ Services Offered

13.1.4 SWOT Analysis

13.1.5 The SNS View

13.2 Heesen Group

13.2.1 Company Overview

13.2.2 Financial

13.2.3 Products/ Services Offered

13.2.4 SWOT Analysis

13.2.5 The SNS View

13.3 The San Lorenzo S.p.a

13.3.1 Company Overview

13.3.2 Financial

13.3.3 Products/ Services Offered

13.3.4 SWOT Analysis

13.3.5 The SNS View

13.4 Damen Shipyards Group

13.4.1 Company Overview

13.4.2 Financial

13.4.3 Products/ Services Offered

13.4.4 SWOT Analysis

13.4.5 The SNS View

13.5 Sunseeker International

13.5.1 Company Overview

13.5.2 Financial

13.5.3 Products/ Services Offered

13.5.4 SWOT Analysis

13.5.5 The SNS View

13.6 Alexander Marine International Co., Ltd.

13.6.1 Company Overview

13.6.2 Financial

13.6.3 Products/ Services Offered

13.6.4 SWOT Analysis

13.6.5 The SNS View

13.7 Ferretti S.p.A

13.7.1 Company Overview

13.7.2 Financial

13.7.3 Products/ Services Offered

13.7.4 SWOT Analysis

13.7.5 The SNS View

13.8 Princess Yachts Limited

13.8.1 Company Overview

13.8.2 Financial

13.8.3 Products/ Services Offered

13.8.4 SWOT Analysis

13.8.5 The SNS View

13.9 Viking Yacht Company

13.9.1 Company Overview

13.9.2 Financial

13.9.3 Products/ Services Offered

13.9.4 SWOT Analysis

13.9.5 The SNS View

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments

14.3.1 Industry News

14.3.2 Company News

14.3.3 Mergers & Acquisitions

15. Use Case and Best Practices

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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