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Global Android STB and TV Market

Android STB And TV Market Size, Share & Segmentation By Type (Android STB, Android TV) By Distribution Channel (Online, Offline) By Application (Commercial, Residential, Enterprises), By Regions And Global Forecast 2023-2030

Report Id: SNS/SEMI/2425 | July 2022 | Region: Global | 131 Pages

Report scope & Overview:

The Android STB and TV Market Size was valued at USD 132.21 billion in 2022, and expected to reach USD 396.08 billion by 2030, and grow at a CAGR of 14.7% over the forecast period 2023-2030.

An Android STB is essentially a device that allows a television set to serve as a user interface for content delivered via the Internet, satellites, or television channels. A TV set equipped with an Android STB can also receive and decode digital television (DTV) broadcasts. The STB comes with an Android version pre-installed, allowing you to convert your regular TV into a smart TV. Aside from the growing availability of Android and Smart TVs, the prevalence of HD channels, and the increasing demand for over-the-top (OTT) services, a number of other factors may contribute to the increased adoption of Android STBs.

The rising demand for high-resolution television and the increasing prevalence of television in developing countries are key factors driving market growth. Users can use Android TV as their use of online content and high-speed internet increases. The changing lifestyle trend and rising disposable income are two factors driving market growth. Another driving factor in the market is the rising demand for IPTV and HD videos. Furthermore, technological advancements and rising consumer purchasing power are expected to drive the use of Android TV during the forecast period. However, concerns about privacy and security are impeding market growth. Over the forecast period, rising consumer awareness and demand from emerging economies are expected to provide numerous opportunities for growth.

Android STB and TV Market



  • Cloud video streaming is becoming more popular.
  • HD channel proliferation.
  • Viewers increasing interest in OTT services.


  • Customer preferences and content regulations are changing.
  • Concerns about data privacy and security.


  • Integrated STB development.
  • Increased the number of viewers for high-definition channels.
  • Rising consumer demand for hybrid content will drive growth in the android set-top box (STB) and television (TV) markets.


  • Confusion, anxiety, and scepticism about the product among customers.


COVID-19 has had a severe impact on the global economy as well as all industries. To stop the plague from spreading, governments in several countries have established borders. The initial phase of the epidemic's global shutdown in many countries has had a significant influence on people's lives and quality of life. As a direct result of lockdowns imposed in many countries around the world to limit the spread of the deadly coronavirus, media demand is expected to skyrocket. Consumers are turning to popular over-the-top (OTT) service providers such as Netflix, Amazon Prime, and others, as well as renewing or upgrading their current pay-TV packages, purchasing IPTV subscriptions, and other means of meeting their desired needs, as they are forced to stay at home. As a result, online video streaming providers have benefited, and Android set-top box manufacturers have capitalised on the situation.

Based on type, the android STB and TV market is segmented into Android STB and Android TV. An Android set-top box is a streaming device that can be plugged into a television to watch streaming services such as Netflix, Amazon Prime, and others that are typically only available on portable devices such as laptops, mobile phones, or smart TVs (STB). Android TV allows users to personalise their TV entertainment experience by utilising software installed on mobile phones. Android TV is an android operating system that runs on televisions and associated devices, such as video panels and media players. It can be used in standalone applications like digital video recorders (DVRs) and game consoles, as well as in products like smart TVs. Android TV is capable of streaming videos, playing games, and running other applications. There is a high demand of both android STBs and TVs in the market.

Based on distribution channel, the android STB and TV market is segmented into Online and Offline.

Based on application, the android STB and TV market is segmented into Commercial, Residential and Enterprises. Commercial segment will grow at very high CAGR in the forecasted timeframe.


The key players in the android STB and TV market are Arris International, Evolution Digital, Sony Corporation, Panasonic Corporation, TCL Corporation, Haier, Hitachi, Coship, Xiaomi and Toshiba Corporation.



  • Android STB
  • Android TV


  • Online
  • Offline


  • Commercial
  • Residential
  • Enterprises

Android STB and TV Market


The global android STB and TV market, according to reports, is divided into North America, Asia Pacific, Europe, and the rest of the world. The North American Android STBs and TVs market share is expected to grow at a rapid pace during the forecasted timeframe. Aside from the growing popularity of Ultra-High Definition (UHD) devices, the expansion of UHD content and increasing customer preferences for information searches via premium service OTT platforms such as Netflix and HBO Now are some of the major factors influencing regional market growth. Because of the growing interest in over-the-top (OTT) and IPTV platforms, particularly among younger populations, the United States is expected to dominate the North American region. In the United States, media consumption has also increased significantly, accompanied by a shift away from traditional forms and toward new-age digital media.


  • North America
    • USA
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • The Netherlands
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • south Korea
    • China
    • India
    • Australia
    • Rest of Asia-Pacific
  • The Middle East & Africa
    • Israel
    • UAE
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America


Android STB And TV Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 132.21 Billion
Market Size by 2030 US$ 396.08 Billion
CAGR CAGR of 14.7% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Android STB, Android TV)
• By Distribution Channel (Online, Offline)
• By Application (Commercial, Residential, Enterprises)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Arris International, Evolution Digital, Sony Corporation, Panasonic Corporation, TCL Corporation, Haier, Hitachi, Coship, Xiaomi and Toshiba Corporation.
Key Drivers • Cloud video streaming is becoming more popular.
• HD channel proliferation.
RESTRAINTS • Customer preferences and content regulations are changing.
• Concerns about data privacy and security.

Frequently Asked Questions (FAQ) :

The market value is expected to reach USD 301 billion by 2028.

The key players in the android STB and TV market are Arris International, Evolution Digital, Sony Corporation, Panasonic Corporation, TCL Corporation, Haier, Hitachi, Coship, Xiaomi and Toshiba Corporation.

Cloud video streaming is becoming more popular, HD channel proliferation and Viewers increasing interest in OTT services.

Yes, and they are Raw material vendors, Distributors/traders/wholesalers/suppliers, Regulatory authorities, including government agencies and NGO, Commercial research & development (R&D) institutions, Importers and exporters, Government organizations, research organizations, and consulting firms, Trade/Industrial associations, End-use industries.

Manufacturers, Consultants, Association, Research Institutes, private and university libraries, suppliers, and distributors of the product.

Table of Content:

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions


2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges


4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World


5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis


8. Android STB and TV Market Segmentation, by solution type


8.2 Android STB

8.3 Android TV


9. Android STB and TV Market Segmentation, by distribution channel


9.2 Online

9.3 Offline


10. Android STB and TV Market Segmentation, by type

10.1 Introduction

10.2 Commercial

10.3 Residential

10.4 Enterprises


11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.3.1 Germany

11.3.2 UK

11.3.3 France

11.3.4 Italy

11.3.5 Spain

11.3.6 The Netherlands

11.3.7 Rest of Europe

11.4 Asia-Pacific

11.4.1 Japan

11.4.2 South Korea

11.4.3 China

11.4.4 India

11.4.5 Australia

11.4.6 Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1 Israel

11.5.2 UAE

11.5.3 South Africa

11.5.4 Rest

11.6 Latin America

11.6.1 Brazil

11.6.2 Argentina

11.6.3 Rest of Latin America


12.Company Profiles

12.1 Toshiba Corporation

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2 Arris International

12.3 Evolution Digital

12.4 Sony Corporation

12.5 Panasonic Corporation

12.6 TCL Corporation

12.7 Haier

12.8 Hitachi

12.9 Coship

12.10 Xiaomi


13.Competitive Landscape

13.1 Competitive Benchmark

13.2 Market Share analysis

13.3 Recent Developments




An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

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