Report scope & Overview:
The Android STB and TV Market Size was valued at USD 132.21 billion in 2022, and expected to reach USD 396.08 billion by 2030, and grow at a CAGR of 14.7% over the forecast period 2023-2030.
An Android STB is essentially a device that allows a television set to serve as a user interface for content delivered via the Internet, satellites, or television channels. A TV set equipped with an Android STB can also receive and decode digital television (DTV) broadcasts. The STB comes with an Android version pre-installed, allowing you to convert your regular TV into a smart TV. Aside from the growing availability of Android and Smart TVs, the prevalence of HD channels, and the increasing demand for over-the-top (OTT) services, a number of other factors may contribute to the increased adoption of Android STBs.
The rising demand for high-resolution television and the increasing prevalence of television in developing countries are key factors driving market growth. Users can use Android TV as their use of online content and high-speed internet increases. The changing lifestyle trend and rising disposable income are two factors driving market growth. Another driving factor in the market is the rising demand for IPTV and HD videos. Furthermore, technological advancements and rising consumer purchasing power are expected to drive the use of Android TV during the forecast period. However, concerns about privacy and security are impeding market growth. Over the forecast period, rising consumer awareness and demand from emerging economies are expected to provide numerous opportunities for growth.
MARKET DYNAMICS:
KEY DRIVERS:
RESTRAINTS:
OPPORTUNITIES:
CHALLENGES:
IMPACT OF COVID-19:
COVID-19 has had a severe impact on the global economy as well as all industries. To stop the plague from spreading, governments in several countries have established borders. The initial phase of the epidemic's global shutdown in many countries has had a significant influence on people's lives and quality of life. As a direct result of lockdowns imposed in many countries around the world to limit the spread of the deadly coronavirus, media demand is expected to skyrocket. Consumers are turning to popular over-the-top (OTT) service providers such as Netflix, Amazon Prime, and others, as well as renewing or upgrading their current pay-TV packages, purchasing IPTV subscriptions, and other means of meeting their desired needs, as they are forced to stay at home. As a result, online video streaming providers have benefited, and Android set-top box manufacturers have capitalised on the situation.
Based on type, the android STB and TV market is segmented into Android STB and Android TV. An Android set-top box is a streaming device that can be plugged into a television to watch streaming services such as Netflix, Amazon Prime, and others that are typically only available on portable devices such as laptops, mobile phones, or smart TVs (STB). Android TV allows users to personalise their TV entertainment experience by utilising software installed on mobile phones. Android TV is an android operating system that runs on televisions and associated devices, such as video panels and media players. It can be used in standalone applications like digital video recorders (DVRs) and game consoles, as well as in products like smart TVs. Android TV is capable of streaming videos, playing games, and running other applications. There is a high demand of both android STBs and TVs in the market.
Based on distribution channel, the android STB and TV market is segmented into Online and Offline.
Based on application, the android STB and TV market is segmented into Commercial, Residential and Enterprises. Commercial segment will grow at very high CAGR in the forecasted timeframe.
COMPETITIVE LANDSCAPE:
The key players in the android STB and TV market are Arris International, Evolution Digital, Sony Corporation, Panasonic Corporation, TCL Corporation, Haier, Hitachi, Coship, Xiaomi and Toshiba Corporation.
MARKET SEGMENT:
BY TYPE
BY DISTRIBUTION CHANNEL
BY APPLICATION
REGIONAL ANALYSIS:
The global android STB and TV market, according to reports, is divided into North America, Asia Pacific, Europe, and the rest of the world. The North American Android STBs and TVs market share is expected to grow at a rapid pace during the forecasted timeframe. Aside from the growing popularity of Ultra-High Definition (UHD) devices, the expansion of UHD content and increasing customer preferences for information searches via premium service OTT platforms such as Netflix and HBO Now are some of the major factors influencing regional market growth. Because of the growing interest in over-the-top (OTT) and IPTV platforms, particularly among younger populations, the United States is expected to dominate the North American region. In the United States, media consumption has also increased significantly, accompanied by a shift away from traditional forms and toward new-age digital media.
REGIONAL COVERAGE:
Report Attributes | Details |
---|---|
Market Size in 2022 | US$ 132.21 Billion |
Market Size by 2030 | US$ 396.08 Billion |
CAGR | CAGR of 14.7% From 2023 to 2030 |
Base Year | 2022 |
Forecast Period | 2023-2030 |
Historical Data | 2020-2021 |
Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
Key Segments | • By Type (Android STB, Android TV) • By Distribution Channel (Online, Offline) • By Application (Commercial, Residential, Enterprises) |
Regional Analysis/Coverage | North America (USA, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, Rest of Asia-Pacific), The Middle East & Africa (Israel, UAE, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
Company Profiles | Arris International, Evolution Digital, Sony Corporation, Panasonic Corporation, TCL Corporation, Haier, Hitachi, Coship, Xiaomi and Toshiba Corporation. |
Key Drivers | • Cloud video streaming is becoming more popular. • HD channel proliferation. |
RESTRAINTS | • Customer preferences and content regulations are changing. • Concerns about data privacy and security. |
Frequently Asked Questions (FAQ) :
The market value is expected to reach USD 301 billion by 2028.
The key players in the android STB and TV market are Arris International, Evolution Digital, Sony Corporation, Panasonic Corporation, TCL Corporation, Haier, Hitachi, Coship, Xiaomi and Toshiba Corporation.
Cloud video streaming is becoming more popular, HD channel proliferation and Viewers increasing interest in OTT services.
Yes, and they are Raw material vendors, Distributors/traders/wholesalers/suppliers, Regulatory authorities, including government agencies and NGO, Commercial research & development (R&D) institutions, Importers and exporters, Government organizations, research organizations, and consulting firms, Trade/Industrial associations, End-use industries.
Manufacturers, Consultants, Association, Research Institutes, private and university libraries, suppliers, and distributors of the product.
Table of Content:
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ukraine- Russia war
4.3 Impact of ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 Japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Android STB and TV Market Segmentation, by solution type
8.1Introduction
8.2 Android STB
8.3 Android TV
9. Android STB and TV Market Segmentation, by distribution channel
9.1Introduction
9.2 Online
9.3 Offline
10. Android STB and TV Market Segmentation, by type
10.1 Introduction
10.2 Commercial
10.3 Residential
10.4 Enterprises
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 USA
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.3.6 The Netherlands
11.3.7 Rest of Europe
11.4 Asia-Pacific
11.4.1 Japan
11.4.2 South Korea
11.4.3 China
11.4.4 India
11.4.5 Australia
11.4.6 Rest of Asia-Pacific
11.5 The Middle East & Africa
11.5.1 Israel
11.5.2 UAE
11.5.3 South Africa
11.5.4 Rest
11.6 Latin America
11.6.1 Brazil
11.6.2 Argentina
11.6.3 Rest of Latin America
12.Company Profiles
12.1 Toshiba Corporation
12.1.1 Financial
12.1.2 Products/ Services Offered
12.1.3 SWOT Analysis
12.1.4 The SNS view
12.2 Arris International
12.3 Evolution Digital
12.4 Sony Corporation
12.5 Panasonic Corporation
12.6 TCL Corporation
12.7 Haier
12.8 Hitachi
12.9 Coship
12.10 Xiaomi
13.Competitive Landscape
13.1 Competitive Benchmark
13.2 Market Share analysis
13.3 Recent Developments
14.Conclusion
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The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
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We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
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