Android STB and TV Market Report Scope & Overview:

Android STB and TV Market Revenue Analysis

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The Android STB and TV Market Size was valued at USD 73.16 billion in 2023 and is expected to reach USD 208.11 billion by 2031 and grow at a CAGR of 13.96% over the forecast period 2024-2031.

An Android STB is essentially a device that allows a television set to serve as a user interface for content delivered via the Internet, satellites, or television channels. A TV set equipped with an Android STB can also receive and decode digital television (DTV) broadcasts. The STB comes with an Android version pre-installed, allowing you to convert your regular TV into a smart TV. Aside from the growing availability of Android and Smart TVs, the prevalence of HD channels, and the increasing demand for over-the-top (OTT) services, a number of other factors may contribute to the increased adoption of Android STBs.

The rising demand for high-resolution television and the increasing prevalence of television in developing countries are key factors driving market growth. Users can use Android TV as their use of online content and high-speed internet increases. The changing lifestyle trend and rising disposable income are two factors driving market growth. Another driving factor in the market is the rising demand for IPTV and HD videos. Furthermore, technological advancements and rising consumer purchasing power are expected to drive the use of Android TV during the forecast period. However, concerns about privacy and security are impeding market growth. Over the forecast period, rising consumer awareness and demand from emerging economies are expected to provide numerous growth opportunities.



  • Cloud video streaming is becoming more popular.

  • HD channel proliferation.

  • Viewers increasing interest in OTT services.


  • Customer preferences and content regulations are changing.

  • Concerns about data privacy and security.


  • Integrated STB development.

  • Increased the number of viewers for high-definition channels.

  • Rising consumer demand for hybrid content will drive growth in the Android set-top box (STB) and television (TV) markets.


  • Confusion, anxiety, and skepticism about the product among customers.


COVID-19 has had a severe impact on the global economy as well as all industries. To stop the plague from spreading, governments in several countries have established borders. The initial phase of the epidemic's global shutdown in many countries has had a significant influence on people's lives and quality of life. As a direct result of lockdowns imposed in many countries around the world to limit the spread of the deadly coronavirus, media demand is expected to skyrocket. Consumers are turning to popular over-the-top (OTT) service providers such as Netflix, Amazon Prime, and others, as well as renewing or upgrading their current pay-TV packages, purchasing IPTV subscriptions, and other means of meeting their desired needs, as they are forced to stay at home. As a result, online video streaming providers have benefited, and Android set-top box manufacturers have capitalized on the situation.


Supply chain disruptions resulting from the Russia-Ukraine crisis pose significant challenges for the Android STB and TV market. Both countries are vital sources of raw materials and components used in electronics manufacturing, potentially leading to material shortages and increased production costs. Sanctions imposed on Russia may further exacerbate component shortages, particularly semiconductors, while logistical hurdles such as airspace closures could impede product distribution to key regions like Europe and Asia. Economic uncertainty stemming from the crisis may prompt consumers to reduce discretionary spending, dampening demand for Android STBs and TVs. Additionally, currency fluctuations, notably the weakening of the ruble, could raise prices for consumers in Russia, a substantial market for these products. Although the full impact remains uncertain, the combined effects of supply chain disruptions, component shortages, logistical challenges, and economic instability could adversely affect the Android STB and TV industry.


During an economic slowdown, decreased consumer spending habits significantly impacted the Android STB and TV market. Consumers prioritize essential expenditures over discretionary purchases, leading to a decline in demand for these electronics, particularly high-end models. Price sensitivity increases as disposable income diminishes, favoring lower-cost options while dampening sales of premium devices. There's a shift towards subscription-based streaming services, potentially reducing the need for new hardware, especially among cord-cutters seeking cost-effective entertainment solutions. Affordability concerns drive interest in refurbished devices, potentially boosting the market for pre-owned Android STBs and TVs. The low-end market may suffer disproportionately, with budget-conscious consumers delaying or avoiding purchases altogether. To stimulate demand, manufacturers and retailers may introduce promotions, discounts, and bundled deals, while emphasizing the value proposition of their products, including affordability, content access, and integration with streaming services.



  • Android STB

  • Android TV

​​​​​​The Android STB and TV market is segmented into Android STB and Android TV. An Android set-top box is a streaming device that can be plugged into a television to watch streaming services such as Netflix, Amazon Prime, and others that are typically only available on portable devices such as laptops, mobile phones, or smart TVs (STB). Android TV allows users to personalize their TV entertainment experience by utilizing software installed on mobile phones. Android TV is an Android operating system that runs on televisions and associated devices, such as video panels and media players. It can be used in standalone applications like digital video recorders (DVRs) and game consoles, as well as in products like smart TVs. Android TV is capable of streaming videos, playing games, and running other applications. There is a high demand of both Android STBs and TVs in the market. The market encompasses both Android STB and Android TV. Android STBs notably held the majority share of market revenue. These devices are experiencing rapid evolution and are increasingly favored by customers due to their diverse content offerings, immersive user experience, and extensive range of available apps. Compared to traditional STBs, Android STBs offer a more personalized experience, appealing to a broader audience base.


  • Online

  • Offline


  • Commercial

  • Residential

  • Enterprises

The Android STB and TV market is segmented into Commercial, Residential, and Enterprises. Commercial segment will grow at a very high CAGR in the forecasted timeframe. The segmentation of the Android STB and TV Market by Application comprises Residential and Commercial/enterprise segments. The Residential segment notably led the market revenue. This dominance can be attributed to the substantial contribution from residential consumers, driven by increasing penetration rates and rising levels of disposable income across various regions.


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The North American market for Android STB and TV is poised to lead, driven by several factors. Apart from the surging demand for Ultra-High-Definition devices and the expansion of UHD content availability, increasing consumer preferences for accessing data through premium over-the-top (OTT) platforms like Netflix and HBO Now are expected to fuel market growth in the North American region. In the European region, the Android STB and TV market holds the second-largest market share, fueled by a significant surge in television viewing transitioning from traditional formats to advanced digital media. Notably, the German Android STB and TV market leads with the largest market share, while the UK Android STB and TV market is poised for substantial growth within the European region during the projected period.

Meanwhile, in the Asia-Pacific region, the Android STB and TV Market are forecasted to experience rapid growth. This is attributed to the escalating adoption of web and smart television technologies, resulting in increased online data usage. Additionally, heightened consumer awareness regarding content digitalization in emerging markets further contributes to this growth trajectory.

Android STB and TV Market, Regional Share, 2023


North America

  • US

  • Canada

  • Mexico


  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America


The key players in the android STB and TV market are Arris International, Evolution Digital, Sony Corporation, Panasonic Corporation, TCL Corporation, Haier, Hitachi, Coship, Xiaomi, Toshiba Corporation & Other Players.


In June 2020: Evolution Digital introduced the Evolution Device Manager (eDM), an online software-as-a-service solution designed to facilitate the deployment of their eSTREAM 4K devices by operators. This platform provides operators with a hosted environment for efficiently managing, administering, and controlling their eSTREAM 4K equipment remotely, allowing them to focus on additional responsibilities.

Android STB And TV Market Report Scope:

Report Attributes Details
Market Size in 2023 US$ 73.16 Billion
Market Size by 2031 US$ 208.11 Billion
CAGR CAGR of 13.96% From 2024 to 2031
Base Year 2023
Forecast Period 2024-2031
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Android STB, Android TV)
• By Distribution Channel (Online, Offline)
• By Application (Commercial, Residential, Enterprises)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Arris International, Evolution Digital, Sony Corporation, Panasonic Corporation, TCL Corporation, Haier, Hitachi, Coship, Xiaomi and Toshiba Corporation.
Key Drivers • Cloud video streaming is becoming more popular.
• HD channel proliferation.
RESTRAINTS • Customer preferences and content regulations are changing.
• Concerns about data privacy and security.

Frequently Asked Questions

 The North America region with the Highest Revenue share in 2023.

 The Android STB segment is leading in the market revenue share in 2023.

 The Asia-Pacific region is anticipated to record the Fastest Growing in the Android STB and TV Market.

 The expected CAGR of the global Android STB and TV Market during the forecast period is 13.96%.

 The Android STB and TV Market was valued at USD 73.16 billion in 2023.



1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions


2. Industry Flowchart


3. Research Methodology


4. Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges


5. Impact Analysis

5.1 Impact of Russia-Ukraine Crisis

5.2 Impact of Economic Slowdown on Major Countries

5.2.1 Introduction

5.2.2 United States

5.2.3 Canada

5.2.4 Germany

5.2.5 France

5.2.6 UK

5.2.7 China

5.2.8 Japan

5.2.9 South Korea

5.2.10 India


6. Value Chain Analysis


7. Porter’s 5 Forces Model


8.  Pest Analysis


9. Android STB and TV Market, By Type

9.1 Introduction

9.2 Trend Analysis

9.3 Android STB

9.4 Android TV

10. Android STB and TV Market, By Distribution Channel

10.1 Introduction

10.2 Trend Analysis

10.3 Online

10.4 Offline

11. Android STB and TV Market, By Application

11.1 Introduction

11.2 Trend Analysis

11.3 Commercial

11.4 Residential

11.5 Enterprises


12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2 Canada

12.2.3 Mexico

12.3 Europe

12.3.1 Eastern Europe Poland Romania Hungary Turkey Rest of Eastern Europe

12.3.2 Western Europe Germany France UK Italy Spain Netherlands Switzerland Austria Rest of Western Europe

12.4 Asia-Pacific

12.4.1 China

12.4.2 India

12.4.3 Japan

12.4.4 South Korea

12.4.5 Vietnam

12.4.6 Singapore

12.4.7 Australia

12.4.8 Rest of Asia Pacific

12.5 The Middle East & Africa

12.5.1 Middle East UAE Egypt Saudi Arabia Qatar Rest of the Middle East

11.5.2 Africa Nigeria South Africa Rest of Africa

12.6 Latin America

12.6.1 Brazil

12.6.2 Argentina

12.6.3 Colombia

12.6.4 Rest of Latin America


13. Company Profiles

13.1 Arris International

13.1.1 Company Overview

13.1.2 Financial

13.1.3 Products/ Services Offered

13.1.4 SWOT Analysis

13.1.5 The SNS View

13.2 Evolution Digital

13.2.1 Company Overview

13.2.2 Financial

13.2.3 Products/ Services Offered

13.2.4 SWOT Analysis

13.2.5 The SNS View

13.3 Sony Corporation

13.3.1 Company Overview

13.3.2 Financial

13.3.3 Products/ Services Offered

13.3.4 SWOT Analysis

13.3.5 The SNS View

13.4 Panasonic Corporation

13.4.1 Company Overview

13.4.2 Financial

13.4.3 Products/ Services Offered

13.4.4 SWOT Analysis

13.4.5 The SNS View

13.5 TCL Corporation

13.5.1 Company Overview

13.5.2 Financial

13.5.3 Products/ Services Offered

13.5.4 SWOT Analysis

13.5.5 The SNS View

13.6 Haier

13.6.1 Company Overview

13.6.2 Financial

13.6.3 Products/ Services Offered

13.6.4 SWOT Analysis

13.6.5 The SNS View

13.7 Hitachi

13.7.1 Company Overview

13.7.2 Financial

13.7.3 Products/ Services Offered

13.7.4 SWOT Analysis

13.7.5 The SNS View

13.8 Coship

13.8.1 Company Overview

13.8.2 Financial

13.8.3 Products/ Services Offered

13.8.4 SWOT Analysis

13.8.5 The SNS View

13.9 Xiaomi

13.9.1 Company Overview

13.9.2 Financial

13.9.3 Products/ Services Offered

13.9.4 SWOT Analysis

13.9.5 The SNS View

13.10 Toshiba Corporation

13.10.1 Company Overview

13.10.2 Financial

13.10.3 Products/ Services Offered

13.10.4 SWOT Analysis

13.10.5 The SNS View

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments

            14.3.1 Industry News

            14.3.2 Company News

            14.3.3 Mergers & Acquisitions


15. Use Case and Best Practices

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

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