Blanket Market Report Scope & Overview:

The Blanket Market Size was valued at USD 13.61 Billion in 2025E and is expected to reach USD 23.88 Billion by 2033 and grow at a CAGR of 7.31% over the forecast period 2026-2033.

The Blanket Market analysis growth, owing to the increasing consumer awareness of home comfort and wellness. Increasing disposal income and lifestyle has surged the requirement for blankets like weighted, electric and thermal blanket. The growth of the market is also aided significantly by urbanization, increasing trends towards housing and hospitality expansion wherein hotels, resorts and hospitals are continuously in the need to purchase blankets to ensure that their customers get a higher level of service and experience. According to study, around 30% of consumers report purchasing therapeutic blankets specifically for stress reduction or improved sleep quality.

Market Size and Forecast:

• Market Size in 2025: USD 13.61 Billion

• Market Size by 2033: USD 23.88 Billion

• CAGR: 7.31% from 2026 to 2033

• Base Year: 2025

• Forecast Period: 2026–2033

• Historical Data: 2022–2024

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Blanket Market Trends

• Rising consumer focus on wellness drives demand for weighted and therapeutic blankets.

• Increasing urbanization boosts adoption of premium blankets in metropolitan households.

• E-commerce expansion accelerates accessibility of smart and personalized blankets globally.

• Hospitality sector growth fuels demand for high-quality blankets in hotels and resorts.

• Healthcare industry adoption rises, emphasizing hypoallergenic and therapeutic blankets for patients.

• Premium blanket innovations, including heating and cooling features, attract tech-savvy consumers.

The U.S. Blanket Market size was USD 2.95 Billion in 2025E and is expected to reach USD 5.56 Billion by 2033, growing at a CAGR of 8.28% over the forecast period of 2026-2033, driven by rising wellness awareness, demand for premium and therapeutic blankets, technological innovations, and increasing adoption in households, hospitality, and healthcare sectors, supported by expanding e-commerce and retail distribution channels.

Blanket Market Growth Drivers:

• Rising Wellness Awareness Boosts Demand for Premium Comfort Blankets Globally

The Blanket Market growth driven by, rising trend of individual wellness & comfort and high demand for home aesthetics. People are turning a new leaf on all products associated with sleep or, their deeper purpose of contributing to well–being. So, this has resulted in escalated demand of niche blankets like weighted blankets, which are preferred for reducing stress & anxiety and that of electric or thermal blankets, preferred for personalized comfort. Centre areas and health-considered users are pouring coins into these high-stop alternatives, and the market has been increasing significantly. Increased availability of such wellness-oriented products via e-commerce platforms further drives the adoption of such products.

Approximately 30% of blanket buyers cite stress relief, anxiety reduction, or sleep improvement as their main reason for purchase.

Blanket Market Restraints:

• High Premium Blanket Prices Limit Adoption in Emerging Markets

The high price of premium blankets is one of the key restraints in the blanket market. Weighted blankets, electric blankets and good quality wool or organic cotton blankets come at a price, which prevents accessibility and affordability for a large slice of consumers, especially in emerging markets. This pricing hurdle limits market penetration in the price-sensitive areas. Moreover, regular replacements of high-end blankets have emerged may prevent repeat purchases and thus further hinder overall growth.

Blanket Market Opportunities:

• Hospitality And Healthcare Expansion Creates Huge Market Growth Potential

The hospitality and healthcare sectors’ augmented operation is a significant opportunity for the blanket market. Nowadays, the hotel, resorts, and spa owners, hospital and health center administrations, are opting for high-grade and lasting blankets in order to provide the best possible comfort and customer experience. This has translated into a high demand for custom product that could accommodate palette and application requirements, such as hypoallergenic or therapy blankets. Manufacturers can make the most of this opportunity by allowing for bulk shipment, partnering through corporate contracts, and producing high-quality product lines specifically for institutions. As a result, it is possible to expand revenue base for a company or enter a transformation to a more stable institutional market.

Hotels, resorts, and hospitals contribute approximately 20–25% of total blanket demand in metropolitan markets.

Blanket Market Segmentation Analysis:

• By Type: In 2025, Weighted Blankets led the market with a share of 35.20%, while Electric Blankets is the fastest-growing segment with a CAGR of 7.70%.

• By Material Type: In 2025, Polyester led the market with a share of 40.80%, while Wool is the fastest-growing segment with a CAGR of 5.80%.

• By Application: In 2025, Household led the market with a share of 65.40%, while Commercial is the fastest-growing segment with a CAGR of 6.12%.

• By Distribution Channel: In 2025, Offline led the market with a share of 70.08%, while online is the fastest-growing segment with a CAGR of 7.50%.

By Type, Weighted Blankets Lead Market and Electric Blankets Fastest Growth

The Weighted Blankets lead the market in 2025, Due to gaining in popularity for their use to relieve stress, anxiety and fatigue and for their better quality of sleep. Urban households and health-conscious demographics are adopting weighted blankets now that consumers are putting more emphasis on wellness and comfort. Meanwhile, Electric Blankets stand as the fastest-growing segment, bolstered by technological progress, coupled with increasing consumer interest in customizable thermal comfort. The boom of smart home devices and sales of electric blankets on the e-commerce platform provides the environment for convenient buying for the consumers. Collectively, they point toward a robust market demand for functional, health-forward blankets that embody comfort, modernity and practicality.

By Material Type, Polyester Lead Market and Wool Fastest Growth

The Polyester lead the market in 2025, due to its affordability, durability, and ease of maintenance, making it a popular blanket among households and commercial establishments. Polyester blankets provide a good compromise between comfort and affordability, which results in their frequent use in urban and semi-urban areas. Meanwhile, the Wool segment is expected to cross significant growth during the forecast period due to their applications in various end user industries as consumers are moving toward relatively natural fibers that are favorably eco-friendly and widely preferred due to luxurious options owing to warmth and breathability. Increasing awareness about sustainable and high-quality products among consumers, paired with the growth in the disposable income of people, is prompting the consumers to spend on woolen blankets.

By Application, Household Lead Market and Commercial Fastest Growth

The Household leads the market in 2025, driven by continuous demand for comfort and home decoration as well as wellness-oriented products. To improve sleep quality and quality of life, households in urban and suburban areas are investing in high-end blankets, like weighted, electric, and thermal. Concurrently, the Commercial segment is the fastest-growing, driven by an increasing number of hotels, resorts, hospitals, and wellness centers, demanding high-quality, high-durable, and customized blankets. Therapeutic, hypo-allergenic, and aesthetically-sound options have gained traction among the business buyers, generating significant bulk purchase. The increased presence of households, along with business growth, indicates a deeper market buoyed by changing consumer and corporate tastes.

By Distribution Channel, Offline Lead Market and Online Fastest Growth

The Offline leads the market in 2025, due to the consumer need to physically see the product before making the purchase, especially for premium and high-quality blankets. Whether a household or a commercial buyer, retail shops, supermarkets, and even niche bedding stores are still places to go to, especially for those who want instant availability for modern nice looking, and trusted shopping places. Meanwhile, The online channel unfolds as the fastest-growing industry with more than anticipated e-commerce acceptance, cell phone infiltration, and ease of doorstep delivery. As a result, online platforms provide consumers with a greater choice of blankets, price, and unique varieties, which militates sales growth. The combined impact of offline sales dominance, and its rapid online expansion, signal an emerging balanced distribution strategy that will shape the future of the blanket market

Blanket Market Regional Analysis:

Asia Pacific Blanket Market Insights:

The Asia-Pacific dominated the Blanket Market in 2025E, with over 42.60% revenue share, due to rising income, quick urbanization, and large consumer population focused on comfort and wellness seen in the home. Market growth is supported by increased demand for premium blankets such as blankets, electric blankets, and thermal blankets. Modern retail channels and e-commerce platforms, expanding reach to a wider audience; and seasonal demand fluctuations, are supporting steady sales of blankets. This unique blend of changing lifestyles, increasing demands from the hospitality industry, and the influx of creative blanket products sequel to a high shifting concentrate for the Asia Pacific region, rendering it the biggest and apex market in the global blanket landscape.

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• China and India Blanket Market Insights

China and India lead the blanket market due to rising disposable incomes, rapid urbanization, growing wellness awareness, increasing demand for premium blankets, and expanding e-commerce platforms enhancing product accessibility.

North America Blanket Market Insights:

The North America is expected to have the fastest-growing with a CAGR 8.39%, driven by wellness, home comfort and desire for personalized living spaces. Demand across urban households is driven by increasing per capita consumption of premium blankets including weighted blankets, electric blankets & thermal blankets. E-commerce platforms and modern retail channels have increased the availability of blankets, discovering diversification, and enhanced details. In addition, the growing commercial demand for quality, durable blankets from hospitality and health care sectors is further bolstering the market growth. The North America market is anticipated to grow over the near future owing to technological innovations in conjunction with changing lifestyles.

• U.S. Blanket Market Insights

The U.S. and Canada growing the Blanket Market due to rising wellness awareness, demand for premium and therapeutic blankets, technological innovations, e-commerce expansion, and increasing adoption in households, hospitality, and healthcare sectors.

Europe Blanket Market Insights

The Europe blanket market holds a significant share globally, driven by high awareness of home comfort, wellness, and premium bedding solutions, among consumers. As people make sleep and relaxation their primary goals, even the specialist blankets weighted, electric, and thermal are in greater demand. Availability of products is being improved by modern retail channels and e-commerce platforms whereas rapid urbanization which boosts the hospitality industry as well as the healthcare sector creates commercial opportunities for variety of thick and customized blankets made from both natural and synthetic. Furthermore, the demand for wool and other sustainable-based blanket is also being supported by increasing preference towards eco-friendly and premium quality materials.

• Germany and U.K. Blanket Market Insights

The Germany and U.K. Blanket Market is significant, driven by high consumer preference for premium, eco-friendly, and therapeutic blankets, strong retail and e-commerce presence, and growing demand from households, hospitality, and healthcare sectors.

Latin America (LATAM) and Middle East & Africa (MEA) Blanket Market Insights

The Latin America and Middle East & Africa blanket markets are witnessing steady growth, driven by rising awareness of home comfort, increasing disposable incomes, and growing demand for premium blankets such as weighted, electric, and thermal varieties. Urbanization and lifestyle changes in key regions are contributing to higher household adoption, while expanding retail networks and e-commerce platforms are improving product accessibility. Seasonal variations and climate conditions further stimulate blanket demand across these regions. Additionally, the hospitality and healthcare sectors are increasingly investing in high-quality, durable blankets to enhance customer and patient experiences. Together, these factors position LATAM and MEA as emerging markets with considerable growth potential in the global blanket industry.

Blanket Market Competitive Landscape

Medline Industries Inc. is a leading manufacturer and distributor of medical supplies, including healthcare-grade blankets. Their products are designed to meet the needs of healthcare facilities, ensuring patient comfort and hygiene. Medline's extensive distribution network and commitment to quality have made them a trusted supplier in the healthcare industry.

• In July 2025, Medline launched the ComfortTemp® Patient Warming System, a new line of medical blankets designed to regulate body temperature and decrease the risk of hypothermia during surgery.

Silentnight Group Limited is a prominent UK-based manufacturer of bedding products, including blankets. They offer a diverse range of blankets designed for comfort and warmth. The company's products are available through multiple retail outlets, ensuring accessibility for consumers. Silentnight's commitment to quality and customer satisfaction has solidified its position in the market.

• In May 2025, Silentnight Group Limited introduced a new range of hypoallergenic and therapeutic blankets designed to improve sleep quality and cater to consumers with specific health needs.

Beurer GmbH specializes in health and wellness products, including electric blankets. Their offerings feature advanced safety features, energy efficiency, and user-friendly controls. The company emphasizes quality and innovation, catering to consumers seeking comfort and therapeutic benefits. Beurer's products are widely available through various retail channels, contributing to their strong market presence.

• In June 2025, Beurer GmbH launched a new series of electric heated blankets featuring advanced safety features and energy-efficient technology, aligning with the increasing demand for smart home comfort solutions.

Blanket Market Key Players:

Some of the Blanket Market Companies are:

• Pendleton Woolen Mills

• Faribault Woolen Mill Co.

• American Blanket Company

• Boll & Branch LLC

• Biddeford Blankets LLC

• Medline Industries Inc.

• Hudson’s Bay Company

• URBANARA GmbH

• Beurer GmbH

• Silentnight Group Limited

• Jarden Corporation

• Kanata Blanket Company

• Chellco Industries Limited

• Shanghai Easun Group

• BUDDEMEYER S/A

• Morphy Richards Ltd.

• Beurer India Pvt. Ltd.

• Faribault Mill

• Brooklinen

• Casper Sleep Inc.