The Cloud Advertising Market Size was valued at USD 3.22 billion in 2022 and is estimated to reach USD 13.93 billion by 2030 with a growing CAGR of 20.1% Over the Forecast Period 2023-2030.
The Increasing demand for consumer analytics and targeted marketing is driving the growth of the cloud advertising market. The rise in digitization and the growing popularity of e-commerce are key factors contributing to the expansion of the cloud advertising market. In fact, nearly 79% of U.S. companies that utilize cloud services have two or more major cloud providers. Additionally, a majority of North American brands are projected to increase their cloud marketing and advertising budgets by approximately 26 % during the forecast period. Moreover, consumers now prefer to shop for everything online. E-commerce giants like Flipkart, Amazon, and Snapdeal have built their entire business models around online marketing. These platforms have integrated cloud services into their operations and rely on online advertising to connect with customers. This integration of cloud services and online advertising is crucial in driving the growth of the cloud advertising market. the demand for consumer analytics and targeted marketing, coupled with the digitization of businesses and the popularity of e-commerce, is propelling the growth of the cloud advertising market.
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Drivers
Increasing demand for consumer analytics and targeted marketing
The need for targeted marketing and consumer analytics is growing rapidly
Over the past decade, marketing has undergone significant changes, with new and improved tools constantly emerging. Marketers now have the ability to pinpoint their desired customers from the comfort of their own homes, eliminating the need for traditional outdoor marketing methods. This shift has allowed marketers to tailor their products and services to specific target audiences, resulting in more effective marketing campaigns. Various forms of marketing, such as social media marketing and email marketing, have emerged as valuable tools for analyzing target audiences. By utilizing these different marketing techniques, marketers can gain valuable insights into their desired customer base. Additionally, data analytics provide marketers with accurate and detailed information about their target audience, enabling them to optimize their advertising strategies and achieve more efficient results. As a result of this increasing demand for targeted marketing and consumer analytics, the cloud advertising market is experiencing significant growth.
Restrains
Data security concerns and stringent cloud regulations have become increasingly prominent in today's digital landscape.
Opportunities
Major players in the industry are continuously Investing in R&D activities.
The influence of internet users and the consumption of digital media is rapidly expanding.
With the rising number of smartphone users and the increasing penetration of the internet, there has been a significant surge in online users. This phenomenon opens up a new avenue for dynamic advertising, presenting abundant opportunities for the cloud advertising market in the coming years. According to Statista, the number of smartphone users is projected to reach a staggering 8.2 billion by 2027. As these smartphone users gain access to the internet, their consumption of digital content is expected to soar. This surge in digital content consumption will undoubtedly create a wealth of opportunities for the cloud advertising market in the foreseeable future.
Challenges
Inaccurate targeting and poorer conversion rates brought on by poor data quality might result in time and money lost.
The conflict could lead to heightened concerns about data privacy and security. Advertisers may scrutinize where their data is stored and processed, potentially favoring cloud providers from regions not directly affected by the conflict. This could benefit cloud providers with strong data privacy and security measures.
the conflict disrupts supply chains for hardware or components used in cloud infrastructure, it could affect the availability and cost of cloud services. This might indirectly impact the cloud advertising market by influencing the cost and reliability of the underlying infrastructure. Digital advertising professionals surveyed in Russia anticipate a significant contraction of the market in 2022, ranging from 25 to 49 percent. This projection is attributed to the far-reaching consequences of the Russia-Ukraine conflict, subsequent international sanctions, and the imposition of social media bans within Russia. In a notable development, both Facebook and Instagram, which fall under the Meta umbrella, were blocked in the country towards the end of February and the beginning of March 2022. This restriction has had a direct impact on the interactive advertising industry, as any form of advertising on these platforms is now deemed unlawful.
Economic sanctions or trade disruptions related to the conflict could affect the overall economy, potentially leading to reduced advertising budgets. Advertisers might cut back on spending, impacting the demand for cloud advertising services. If the conflict escalates and becomes a major global concern, it could divert attention and resources away from technology and advertising initiatives.
Impact of Recession
During a recession, many businesses tend to cut down on their advertising budgets approx. 12% as a cost-saving measure. This can directly affect the cloud advertising market, as advertisers may reduce their spending on digital advertising platforms. Advertisers may become more cost-conscious and shift their focus to advertising platforms that offer more cost-effective solutions. Cloud-based advertising platforms can be appealing in this context because they often allow for more precise targeting and can be more cost-efficient compared to traditional advertising channels. Advertisers are likely to demand greater accountability and better return on investment (ROI) for their advertising spend during a recession. Cloud advertising platforms typically offer analytics and tracking capabilities that can help advertisers measure the effectiveness of their campaigns, which can become more crucial in a recession. Advertising agencies and businesses may adapt their advertising strategies to align with the changing economic landscape. This could involve shifting resources to more targeted and performance-driven campaigns, which are often facilitated by cloud advertising platforms. As advertising budgets shrink, competition among advertisers for ad space can increase, which can affect pricing dynamics on cloud advertising platforms. Advertisers may have the advantage of negotiating better rates during a recession. Recessions can spur innovation as businesses look for ways to do more with less. In the cloud advertising market, this could lead to the development of new technologies and approaches to advertising that are more cost-effective and efficient.
By Component
Platforms
Services
By Model
Public Cloud
Private Cloud
By Service Type
Infrastructure as a Service (IaaS)
Platform as a Service (PaaS)
By Organization Size
Large Enterprises
SMEs
By Application
Campaign Management
Customer Management
Experience Management
Analytics and Insights
Real-Time Engagement
By verticals
Retail and Consumer Goods
Media and Entertainment
Travel and Hospitality
BFSI
Telecommunications
Manufacturing
Education
Others
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On the basis of vertical During the forecast period, the retail segment is projected to hold a significant share of the Cloud Advertising Market. The retail vertical is increasingly focusing on harnessing internet technologies, making it more customer-centric. This shift is driven by the growing purchasing power of consumers, positioning the retail sector as one of the fastest-growing verticals. The retail and eCommerce industry has evolved beyond traditional store displays, now offering goods accessible through mobile devices via the internet. Prior to making purchases, buyers engage in activities such as price comparison, reading product reviews, and exploring competitor websites. Before making a physical purchase, approximately 81% of marketers start their customers' shopping journeys online. Retailers employ a number of marketing techniques to get people to the physical store rather than the online eCommerce platform in order to stay competitive in the market.
The greatest 32.1% market share in the global industry is anticipated to belong to North America. The demand for cloud advertising in this region is expected to increase due to the growing need for an improved platform. the existence of significant market participants like Oracle Corporation, Salesforce, and IBM Corporation. These companies collaborate, make acquisitions, create new goods, and improve existing ones, which promotes market expansion in this area.
The APAC region is poised for substantial growth in the coming years, presenting a plethora of opportunities. Cloud advertising, which is driven and supported by cloud technology, is experiencing a surge in demand in the APAC region. This surge has led to increased investments and technological advancements across various industries. As a result, the region is expected to offer significant growth prospects in the foreseeable future. The APAC cloud advertising market is expected to be driven by untapped potential markets, widespread adoption of advanced technologies, and the development of applications in various sectors. Furthermore, the increasing adoption of cloud computing by enterprises, combined with fierce competition, will further propel the market in the APAC region. Enterprises in APAC are shifting their strategies from customer acquisition to customer experience, which will contribute to the region's growth at the highest compound annual growth rate (CAGR) during the forecast period.
REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
The major players are IBM, Acquia, Oracle, Imagine Communications, Salesforce, FICO, Google, Adobe, SAP, Demandbase, Sailthru, Experian, Kubient, Nielsen, InMobi, HubSpot, Marin Software, MediaMath, PEGA, Sitecore, others in the final report.
Salesforce unveiled new AI-powered advancements for Marketing Cloud in September 2021 that enable businesses to humanize every engagement, lay the groundwork for their digital strategy with first-party data they can trust, and maximize the effectiveness of their marketing efforts through unified analytics.
In order to improve its Digital Experience Platform (DXP) and offer more unique consumer experiences, Acquia, Inc. purchased Widen, a provider of product information management software and digital asset management services, in September 2021.
The debut of new AI and automation features in IBM Watson Assistant was announced by the company in September 2021 with the goal of making it simpler for companies to develop improved customer support experiences across all channels, including phone, web, SMS, and any messaging platform.
| Report Attributes | Details |
| Market Size in 2022 | US$ 3.22 Bn |
| Market Size by 2030 | US$ 13.93 Bn |
| CAGR | CAGR of 20.1 % From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2019-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Component (Platforms, Services) • By Model (Public Cloud, Private Cloud) • By Service Type (Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS)) • By Organization Size (Large Enterprises, SMEs) • By Application (Campaign Management, Customer Management, Experience Management, Analytics and Insights, Real-Time Engagement) • By verticals (Retail and Consumer Goods, Media and Entertainment, Travel and Hospitality, BFSI, Telecommunications, Manufacturing, Education, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | IBM, Acquia, Oracle, Imagine Communications, Salesforce, FICO, Google, Adobe, SAP, Demandbase, Sailthru, Experian, Kubient, Nielsen, InMobi, HubSpot, Marin Software, MediaMath, PEGA, Sitecore |
| Key Drivers | • Increasing demand for consumer analytics and targeted marketing • The need for targeted marketing and consumer analytics is growing rapidly. |
| Market Restraints | • Data security concerns and stringent cloud regulations have become increasingly prominent in today's digital landscape. |
Ans: The market is expected to grow to USD 13.93 billion by the forecast period of 2030.
Ans. The CAGR of the Cloud Advertising Market for the forecast period 2022-2030 is 20.1%.
ANS: Yes, you can ask for the customization as pas per your business requirement.
Ans. North America region is dominating the Cloud Advertising Market
Ans:
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Cloud Advertising Market Segmentation, By Component
8.1 Platforms
8.2 Services
9. Cloud Advertising Market Segmentation, By Model
9.1 Public Cloud
9.2 Private Cloud
10. Cloud Advertising Market Segmentation, By Service Type
10.1 Infrastructure as a Service (IaaS)
10.2 Software as a Service (SaaS)
10.3 Platform as a Service (PaaS)
11. Cloud Advertising Market Segmentation, By Organization Size
11.1 Large Enterprises
11.2 SMEs
12. Cloud Advertising Market Segmentation, By Application
12.1 Campaign Management
12.2 Customer Management
12.3 Experience Management
12.4 Analytics and Insights
12.5 Real-Time Engagement
13. Cloud Advertising Market Segmentation, By Verticals
13.1 Retail and Consumer Goods
13.2 Media and Entertainment
13.3 Travel and Hospitality
13.4 BFSI
13.5 Telecommunications
13.6 Manufacturing
13.7 Education
13.8 Others
14. Regional Analysis
14.1 Introduction
14.2 North America
14.2.1 North America Cloud Advertising Market By Country
14.2.2 North America Cloud Advertising Market By Component
14.2.3 North America Cloud Advertising Market By Model
14.2.4 North America Cloud Advertising Market By Service Type
14.2.5 North America Cloud Advertising Market By Organization Size
14.2.6 North America Cloud Advertising Market By Application
14.2.7 North America Cloud Advertising Market By Verticals
14.2.8 USA
14.2.8.1 USA Cloud Advertising Market By Component
14.2.8.2 USA Cloud Advertising Market By Model
14.2.8.3 USA Cloud Advertising Market By Service Type
14.2.8.4 USA Cloud Advertising Market By Organization Size
14.2.8.5 USA Cloud Advertising Market By Application
14.2.8.6 USA Cloud Advertising Market By Verticals
14.2.9 Canada
14.2.9.1 Canada Cloud Advertising Market By Component
14.2.9.2 Canada Cloud Advertising Market By Model
14.2.9.3 Canada Cloud Advertising Market By Service Type
14.2.9.4 Canada Cloud Advertising Market By Organization Size
14.2.9.5 Canada Cloud Advertising Market By Application
14.2.9.6 Canada Cloud Advertising Market By Verticals
14.2.10 Mexico
14.2.10.1 Mexico Cloud Advertising Market By Component
14.2.10.2 Mexico Cloud Advertising Market By Model
14.2.10.3 Mexico Cloud Advertising Market By Service Type
14.2.10.4 Mexico Cloud Advertising Market By Organization Size
14.2.10.5 Mexico Cloud Advertising Market By Application
14.2.10.6 Mexico Cloud Advertising Market By Verticals
14.3 Europe
14.3.1 Eastern Europe
14.3.1.1 Eastern Europe Cloud Advertising Market By Country
14.3.1.2 Eastern Europe Cloud Advertising Market By Component
14.3.1.3 Eastern Europe Cloud Advertising Market By Model
14.3.1.4 Eastern Europe Cloud Advertising Market By Service Type
14.3.1.5 Eastern Europe Cloud Advertising Market By Organization Size
14.3.1.6 Eastern Europe Cloud Advertising Market By Application
14.3.1.7 Eastern Europe Cloud Advertising Market By Verticals
13.3.1.8 Poland
14.3.1.8.1 Poland Cloud Advertising Market By Component
14.3.1.8.2 Poland Cloud Advertising Market By Model
14.3.1.8.3 Poland Cloud Advertising Market By Service Type
14.3.1.8.4 Poland Cloud Advertising Market By Organization Size
14.3.1.8.5 Poland Cloud Advertising Market By Application
14.3.1.8.6 Poland Cloud Advertising Market By Verticals
14.3.1.9 Romania
14.3.1.9.1 Romania Cloud Advertising Market By Component
14.3.1.9.2 Romania Cloud Advertising Market By Model
14.3.1.9.3 Romania Cloud Advertising Market By Service Type
14.3.1.9.4 Romania Cloud Advertising Market By Organization Size
14.3.1.9.5 Romania Cloud Advertising Market By Application
14.3.1.9.6 Romania Cloud Advertising Market By Verticals
14.3.1.10 Hungary
14.3.1.10.1 Hungary Cloud Advertising Market By Component
14.3.1.10.2 Hungary Cloud Advertising Market By Model
14.3.1.10.3 Hungary Cloud Advertising Market By Service Type
14.3.1.10.4 Hungary Cloud Advertising Market By Organization Size
14.3.1.10.5 Hungary Cloud Advertising Market By Application
14.3.1.10.6 Hungary Cloud Advertising Market By Verticals
14.3.1.11 Turkey
14.3.1.11.1 Turkey Cloud Advertising Market By Component
14.3.1.11.2 Turkey Cloud Advertising Market By Model
14.3.1.11.3 Turkey Cloud Advertising Market By Service Type
14.3.1.11.4 Turkey Cloud Advertising Market By Organization Size
14.3.1.11.5 Turkey Cloud Advertising Market By Application
14.3.1.11.6 Turkey Cloud Advertising Market By Verticals
14.3.1.12 Rest of Eastern Europe
14.3.1.12.1 Rest of Eastern Europe Cloud Advertising Market By Component
14.3.1.12.2 Rest of Eastern Europe Cloud Advertising Market By Model
14.3.1.12.3 Rest of Eastern Europe Cloud Advertising Market By Service Type
14.3.1.12.4 Rest of Eastern Europe Cloud Advertising Market By Organization Size
14.3.1.12.5 Rest of Eastern Europe Cloud Advertising Market By Application
14.3.1.12.6 Rest of Eastern Europe Cloud Advertising Market By Verticals
14.3.2 Western Europe
14.3.2.1 Western Europe Cloud Advertising Market By Country
14.3.2.2 Western Europe Cloud Advertising Market By Component
14.3.2.3 Western Europe Cloud Advertising Market By Model
14.3.2.4 Western Europe Cloud Advertising Market By Service Type
14.3.2.5 Western Europe Cloud Advertising Market By Organization Size
14.3.2.6 Western Europe Cloud Advertising Market By Application
14.3.2.7 Western Europe Cloud Advertising Market By Verticals
14.3.2.8 Germany
14.3.2.8.1 Germany Cloud Advertising Market By Component
14.3.2.8.2 Germany Cloud Advertising Market By Model
14.3.2.8.3 Germany Cloud Advertising Market By Service Type
14.3.2.8.4 Germany Cloud Advertising Market By Organization Size
14.3.2.8.5 Germany Cloud Advertising Market By Application
14.3.2.8.6 Germany Cloud Advertising Market By Verticals
14.3.2.9 France
14.3.2.9.1 France Cloud Advertising Market By Component
14.3.2.9.2 France Cloud Advertising Market By Model
14.3.2.9.3 France Cloud Advertising Market By Service Type
14.3.2.9.4 France Cloud Advertising Market By Organization Size
14.3.2.9.5 France Cloud Advertising Market By Application
14.3.2.9.6 France Cloud Advertising Market By Verticals
14.3.2.10 UK
14.3.2.10.1 UK Cloud Advertising Market By Component
14.3.2.10.2 UK Cloud Advertising Market By Model
14.3.2.10.3 UK Cloud Advertising Market By Service Type
14.3.2.10.4 UK Cloud Advertising Market By Organization Size
14.3.2.10.5 UK Cloud Advertising Market By Application
14.3.2.10.6 UK Cloud Advertising Market By Verticals
14.3.2.11 Italy
14.3.2.11.1 Italy Cloud Advertising Market By Component
14.3.2.11.2 Italy Cloud Advertising Market By Model
14.3.2.11.3 Italy Cloud Advertising Market By Service Type
14.3.2.11.4 Italy Cloud Advertising Market By Organization Size
14.3.2.11.5 Italy Cloud Advertising Market By Application
14.3.2.11.6 Italy Cloud Advertising Market By Verticals
14.3.2.12 Spain
14.3.2.12.1 Spain Cloud Advertising Market By Component
14.3.2.12.2 Spain Cloud Advertising Market By Model
14.3.2.12.3 Spain Cloud Advertising Market By Service Type
14.3.2.12.4 Spain Cloud Advertising Market By Organization Size
14.3.2.12.5 Spain Cloud Advertising Market By Application
14.3.2.12.6 Spain Cloud Advertising Market By Verticals
14.3.2.13 The Netherlands
14.3.2.13.1 Netherlands Cloud Advertising Market By Component
14.3.2.13.2 Netherlands Cloud Advertising Market By Model
14.3.2.13.3 Netherlands Cloud Advertising Market By Service Type
14.3.2.13.4 Netherlands Cloud Advertising Market By Organization Size
14.3.2.13.5 Netherlands Cloud Advertising Market By Application
14.3.2.13.6 Netherlands Cloud Advertising Market By Verticals
14.3.2.14 Switzerland
14.3.2.14.1 Switzerland Cloud Advertising Market By Component
14.3.2.14.2 Switzerland Cloud Advertising Market By Model
14.3.2.14.3 Switzerland Cloud Advertising Market By Service Type
14.3.2.14.4 Switzerland Cloud Advertising Market By Organization Size
14.3.2.14.5 Switzerland Cloud Advertising Market By Application
14.3.2.14.6 Switzerland Cloud Advertising Market By Verticals
14.3.2.15 Austria
14.3.2.15.1 Austria Cloud Advertising Market By Component
14.3.2.15.2 Austria Cloud Advertising Market By Model
14.3.2.15.3 Austria Cloud Advertising Market By Service Type
14.3.2.15.4 Austria Cloud Advertising Market By Organization Size
14.3.2.15.5 Austria Cloud Advertising Market By Application
14.3.2.15.6 Austria Cloud Advertising Market By Verticals
14.3.2.16 Rest of Western Europe
14.3.2.16.1 Rest of Western Europe Cloud Advertising Market By Component
14.3.2.16.2 Rest of Western Europe Cloud Advertising Market By Model
14.3.2.16.3 Rest of Western Europe Cloud Advertising Market By Service Type
14.3.2.16.4 Rest of Western Europe Cloud Advertising Market By Organization Size
14.3.2.16.5 Rest of Western Europe Cloud Advertising Market By Application
14.3.2.16.5 Rest of Western Europe Cloud Advertising Market By Verticals
14.4 Asia-Pacific
14.4.1 Asia Pacific Cloud Advertising Market By Country
14.4.2 Asia Pacific Cloud Advertising Market By Component
14.4.3 Asia Pacific Cloud Advertising Market By Model
14.4.4 Asia Pacific Cloud Advertising Market By Service Type
14.4.5 Asia Pacific Cloud Advertising Market By Organization Size
14.4.6 Asia Pacific Cloud Advertising Market By Application
14.4.7 Asia Pacific Cloud Advertising Market By Verticals
14.4.8 China
14.4.8.1 China Cloud Advertising Market By Component
14.4.8.2 China Cloud Advertising Market By Model
14.4.8.3 China Cloud Advertising Market By Service Type
14.4.8.4 China Cloud Advertising Market By Organization Size
14.4.8.5 China Cloud Advertising Market By Application
14.4.8.6 China Cloud Advertising Market By Verticals
14.4.9 India
14.4.9.1 India Cloud Advertising Market By Component
14.4.9.2 India Cloud Advertising Market By Model
14.4.9.3 India Cloud Advertising Market By Service Type
14.4.9.4 India Cloud Advertising Market By Organization Size
14.4.9.5 India Cloud Advertising Market By Application
14.4.9.6 India Cloud Advertising Market By Verticals
14.4.10 Japan
14.4.10.1 Japan Cloud Advertising Market By Component
14.4.10.2 Japan Cloud Advertising Market By Model
14.4.10.3 Japan Cloud Advertising Market By Service Type
14.4.10.4 Japan Cloud Advertising Market By Organization Size
14.4.10.5 Japan Cloud Advertising Market By Application
14.4.10.6 Japan Cloud Advertising Market By Verticals
14.4.11 South Korea
14.4.11.1 South Korea Cloud Advertising Market By Component
14.4.11.2 South Korea Cloud Advertising Market By Model
14.4.11.3 South Korea Cloud Advertising Market By Service Type
14.4.11.4 South Korea Cloud Advertising Market By Organization Size
14.4.11.5 South Korea Cloud Advertising Market By Application
14.4.11.6 South Korea Digital Experience Platform By Verticals
14.4.12 Vietnam
14.4.12.1 Vietnam Cloud Advertising Market By Component
14.4.12.2 Vietnam Cloud Advertising Market By Model
14.4.12.3 Vietnam Cloud Advertising Market By Service Type
14.4.12.4 Vietnam Cloud Advertising Market By Organization Size
14.4.12.5 Vietnam Cloud Advertising Market By Application
14.4.12.6 Vietnam Cloud Advertising Market By Verticals
14.4.13 Singapore
14.4.13.1 Singapore Cloud Advertising Market By Component
14.4.13.2 Singapore Cloud Advertising Market By Model
14.4.13.3 Singapore Cloud Advertising Market By Service Type
14.4.13.4 Singapore Cloud Advertising Market By Organization Size
14.4.13.5 Singapore Cloud Advertising Market By Application
14.4.13.6 Singapore Cloud Advertising Market By Verticals
14.4.14 Australia
14.4.14.1 Australia Cloud Advertising Market By Component
14.4.14.2 Australia Cloud Advertising Market By Model
14.4.14.3 Australia Cloud Advertising Market By Service Type
14.4.14.4 Australia Cloud Advertising Market By Organization Size
14.4.14.5 Australia Cloud Advertising Market By Application
14.4.14.6 Australia Cloud Advertising Market By Verticals
14.4.15 Rest of Asia-Pacific
14.4.15.1 APAC Cloud Advertising Market By Component
14.4.15.2 APAC Cloud Advertising Market By Model
14.4.15.3 APAC Cloud Advertising Market By Service Type
14.4.15.4 APAC Cloud Advertising Market By Organization Size
14.4.15.5 APAC Cloud Advertising Market By Application
14.4.15.6 APAC Cloud Advertising Market By Verticals
14.5 The Middle East & Africa
14.5.1 Middle East
14.5.1.1 Middle East Cloud Advertising Market By country
14.5.1.2 Middle East Cloud Advertising Market By Component
14.5.1.3 Middle East Cloud Advertising Market By Model
14.5.1.4 Middle East Cloud Advertising Market By Service Type
14.5.1.5 Middle East Cloud Advertising Market By Organization Size
14.5.1.6 Middle East Cloud Advertising Market By Application
14.5.1.7 Middle East Cloud Advertising Market By Verticals
14.5.1.8 UAE
14.5.1.8.1 UAE Cloud Advertising Market By Component
14.5.1.8.2 UAE Cloud Advertising Market By Model
14.5.1.8.3 UAE Cloud Advertising Market By Service Type
14.5.1.8.4 UAE Cloud Advertising Market By Organization Size
14.5.1.8.5 UAE Cloud Advertising Market By Application
14.5.1.8.6 UAE Cloud Advertising Market By Verticals
14.5.1.9 Egypt
14.5.1.9.1 Egypt Cloud Advertising Market By Component
14.5.1.9.2 Egypt Cloud Advertising Market By Model
14.5.1.9.3 Egypt Cloud Advertising Market By Service Type
14.5.1.9.4 Egypt Cloud Advertising Market By Organization Size
14.5.1.9.5 Egypt Cloud Advertising Market By Application
14.5.1.9.6 Egypt Cloud Advertising Market By Verticals
14.5.1.10 Saudi Arabia
14.5.1.10.1 Saudi Arabia Cloud Advertising Market By Component
14.5.1.10.2 Saudi Arabia Cloud Advertising Market By Model
14.5.1.10.3 Saudi Arabia Cloud Advertising Market By Service Type
14.5.10.4 Saudi Arabia Cloud Advertising Market By Organization Size
14.5.10.5 Saudi Arabia Cloud Advertising Market By Application
14.5.10.6 Saudi Arabia Cloud Advertising Market By Verticals
14.5.1.11 Qatar
14.5.1.11.1 Qatar Cloud Advertising Market By Component
14.5.1.11.2 Qatar Cloud Advertising Market By Model
14.5.1.11.3 Qatar Cloud Advertising Market By Service Type
14.5.1.11.4 Qatar Cloud Advertising Market By Organization Size
14.5.1.11.5 Qatar Cloud Advertising Market By Application
14.5.1.11.6 Qatar Cloud Advertising Market By Verticals
14.5.1.12 Rest of Middle East
14.5.1.12.1 Rest of Middle East Cloud Advertising Market By Component
14.5.1.12.2 Rest of Middle East Cloud Advertising Market By Model
14.5.1.12.3 Rest of Middle East Cloud Advertising Market By Service Type
14.5.1.12.4 Rest of Middle East Cloud Advertising Market By Organization Size
14.5.1.12.5 Rest of Middle East Cloud Advertising Market By Application
14.5.1.12.6 Rest of Middle East Cloud Advertising Market By Verticals
14.5.2 Africa
14.5.2.1 Africa Cloud Advertising Market By Country
14.5.2.2 Africa Cloud Advertising Market By Component
14.5.2.3 Africa Cloud Advertising Market By Model
14.5.2.4 Africa Cloud Advertising Market By Service Type
14.5.2.5 Africa Cloud Advertising Market By Organization Size
14.5.2.6 Africa Cloud Advertising Market By Application
14.5.2.7 Africa Cloud Advertising Market By Verticals
14.5.2.8 Nigeria
14.5.2.8.1 Nigeria Cloud Advertising Market By Component
14.5.2.8.2 Nigeria Cloud Advertising Market By Model
14.5.2.8.3 Nigeria Cloud Advertising Market By Service Type
14.5.2.8.4 Nigeria Cloud Advertising Market By Organization Size
14.5.2.8.5 Nigeria Cloud Advertising Market By Application
14.5.2.8.6 Nigeria Cloud Advertising Market By Verticals
14.5.2.9 South Africa
14.5.2.9.1 South Africa Cloud Advertising Market By Component
14.5.2.9.2 South Africa Cloud Advertising Market By Model
14.5.2.9.3 South Africa Cloud Advertising Market By Service Type
14.5.2.9.4 South Africa Cloud Advertising Market By Organization Size
14.5.2.9.5 South Africa Cloud Advertising Market By Application
14.5.2.9.6 South Africa Cloud Advertising Market By Verticals
14.5.2.10 Rest of Africa
14.5.2.10.1 Rest of Africa Cloud Advertising Market By Component
14.5.2.10.2 Rest of Africa Cloud Advertising Market By Model
14.5.2.10.3 Rest of Africa Cloud Advertising Market By Service Type
14.5.2.10.4 Rest of Africa Cloud Advertising Market By Organization Size
14.5.2.10.5 Rest of Africa Cloud Advertising Market By Application
14.5.2.10.6 Rest of Africa Cloud Advertising Market By Verticals
14.6 Latin America
14.6.1 Latin America Cloud Advertising Market By Country
14.6.2 Latin America Cloud Advertising Market By Component
14.6.3 Latin America Cloud Advertising Market By Model
14.6.4 Latin America Cloud Advertising Market By Service Type
14.6.5 Latin America Cloud Advertising Market By Organization Size
14.6.6 Latin America Cloud Advertising Market By Application
14.6.7 Latin America Cloud Advertising Market By Verticals
14.6.8 Brazil
14.6.8.1 Brazil Cloud Advertising Market By Component
14.6.8.2 Brazil Africa Cloud Advertising Market By Model
14.6.8.3Brazil Cloud Advertising Market By Service Type
14.6.8.4 Brazil Cloud Advertising Market By Organization Size
14.6.8.5 Brazil Cloud Advertising Market By Application
14.6.8.5 Brazil Cloud Advertising Market By Verticals
14.6.9 Argentina
14.6.9.1 Argentina Cloud Advertising Market By Component
14.6.9.2 Argentina Cloud Advertising Market By Model
14.6.9.3 Argentina Cloud Advertising Market By Service Type
14.6.9.4 Argentina Cloud Advertising Market By Organization Size
14.6.9.5 Argentina Cloud Advertising Market By Application
14.6.9.6 Argentina Cloud Advertising Market By Verticals
14.6.10 Colombia
14.6.10.1 Colombia Cloud Advertising Market By Component
14.6.10.2 Colombia Cloud Advertising Market By Model
14.6.10.3 Colombia Cloud Advertising Market By Service Type
14.6.10.4 Colombia Cloud Advertising Market By Organization Size
14.6.10.5 Colombia Cloud Advertising Market By Application
14.6.10.6 Colombia Cloud Advertising Market By Verticals
14.6.11 Rest of Latin America
14.6.11.1 Rest of Latin America Cloud Advertising Market By Component
14.6.11.2 Rest of Latin America Cloud Advertising Market By Model
14.6.11.3 Rest of Latin America Cloud Advertising Market By Service Type
14.6.11.4 Rest of Latin America Cloud Advertising Market By Organization Size
14.6.11.5 Rest of Latin America Cloud Advertising Market By Application
14.6.11.6 Rest of Latin America Cloud Advertising Market By Verticals
15 Company Profile
15.1 IBM
15.1.1 Company Overview
15.1.2 Financials
15.1.3 Product/ Services Offered
15.1.4 SWOT Analysis
15.1.5 The SNS View
15.2 Acquia.
15.2.1 Company Overview
15.2.2 Financials
15.2.3 Product/ Services Offered
15.2.4 SWOT Analysis
15.2.5 The SNS View
15.3 Oracle.
15.3.1 Company Overview
15.3.2 Financials
15.3.3 Product/ Services Offered
15.3.4 SWOT Analysis
15.3.5 The SNS View
15.4 Imagine Communications.
15.4.1 Company Overview
15.4.2 Financials
15.4.3 Product/ Services Offered
15.4.4 SWOT Analysis
15.4.5 The SNS View
15.5 Salesforce
15.5.1 Company Overview
15.5.2 Financials
15.5.3 Product/ Services Offered
15.5.4 SWOT Analysis
15.5.5 The SNS View
15.6 Google.
15.6.1 Company Overview
15.6.2 Financials
15.6.3 Product/ Services Offered
15.6.4 SWOT Analysis
15.6.5 The SNS View
15.7 Adobe
15.7.1 Company Overview
15.7.2 Financials
15.7.3 Product/ Services Offered
15.7.4 SWOT Analysis
15.7.5 The SNS View
15.8 SAP.
15.8.1 Company Overview
15.8.2 Financials
15.8.3 Product/ Services Offered
15.8.4 SWOT Analysis
15.8.5 The SNS View
15.9 FICO.
15.9.1 Company Overview
15.9.2 Financials
15.9.3 Product/ Services Offered
15.9.4 SWOT Analysis
15.9.5 The SNS View
15.10 HubSpot.
15.10.1 Company Overview
15.10.2 Financials
15.10.3 Product/ Services Offered
15.10.4 SWOT Analysis
15.10.5 The SNS View
16. Competitive Landscape
16.1 Competitive Benchmarking
16.2 Market Share Analysis
16.3 Recent Developments
16.3.1 Industry News
16.3.2 Company News
16.3.3 Mergers & Acquisitions
17. USE Cases and Best Practices
18. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
The Human Resources Management Software market size was valued at USD 17.78 Bn in 2022 and is expected to reach USD 43.41 Bn by 2030, and grow at a CAGR of 11.8% over the forecast period 2023-2030.
The Project Portfolio Management Market size was valued at USD 4.08 Bn in 2022 and is expected to reach USD 7.22 Bn by 2030, growing at a CAGR of 7.4% over the forecast period 2023-2030.
The AI in Fintech Market Size was valued at USD 11.89 Billion in 2023 and is expected to reach USD 41.5 Billion by 2031 and grow at a CAGR of 17.05 % over the forecast period 2024-2031.
The Industry 4.0 Market Size was valued at USD 52.17 billion in 2023 and is expected to reach USD 383.03 billion by 2031 and grow at a CAGR of 28.3% over the forecast period 2024-2031.
The Business Process Automation Market size was USD 12.3 billion in 2022 and is expected to Reach USD 31.5 billion by 2030 and grow at a CAGR of 12.5 % over the forecast period of 2023-2030.
The Audio Communication Monitoring System Market size was USD 2.6 billion in 2022 and is expected to Reach USD 10.6 billion by 2030 and grow at a CAGR of 19.3 % over the forecast period of 2023-2030.
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