Cloud-native Application Protection Platform Market Report Scope & Overview:

The Cloud-native Application Protection Platform Market was valued at USD 9.4 billion in 2023 and is expected to reach USD 59.1 billion by 2032, growing at a CAGR of 22.75% from 2024-2032.

The adoption of Cloud-native Application Protection Platform solutions is gaining significant traction, particularly in BFSI, healthcare, and retail sectors, driven by the rapid growth of cloud-native workloads and strict compliance requirements. Public cloud environments continue to witness the highest number of cloud workload security incidents, followed by hybrid and private clouds. Regional investment remains strongest in North America and Europe, with Asia-Pacific emerging as the fastest-growing market. Meanwhile, multi-cloud adoption rates have surpassed 70% among large enterprises, intensifying demand for scalable, integrated protection platforms. The latest report also reveals a growing shift toward AI-driven threat detection, posture management, and deeper integration of CNAPP with CI/CD pipelines and DevSecOps workflows. Vendors are increasingly focusing on unified dashboards that offer real-time, multi-cloud risk visibility, while sectors like manufacturing and energy are rapidly adopting CNAPP solutions to secure their expanding industrial cloud environments.

The U.S. CNAPP market accounted for over 77% of global revenue in 2023, driven by rapid multi-cloud adoption, stringent cybersecurity regulations, and a surge in containerized and serverless workloads. The market is projected to reach USD 18.0 billion by 2032, growing at a CAGR of  22.56% from 2024 to 2032. Key growth factors include the integration of CNAPP into DevSecOps pipelines, rising cloud workload security incidents, and increased investments in AI-driven threat detection.

Cloud-native Application Protection Platform Market Dynamics

 Driver

• Rapid multi-cloud adoption and the surge in containerized, serverless workloads are driving strong demand for unified CNAPP solutions.

The growing shift toward multi-cloud strategies and the rapid adoption of containerized, serverless, and microservices-based architectures are fueling demand for CNAPP solutions. Enterprises are increasingly operating across public, private, and hybrid cloud platforms, resulting in complex, distributed environments with diverse security requirements. Traditional security tools struggle to manage these dynamic infrastructures, pushing organizations to adopt CNAPP platforms that provide comprehensive workload protection, runtime security, and continuous compliance across cloud-native environments. Additionally, regulatory mandates for data privacy, workload isolation, and threat detection in cloud environments further strengthen market growth. As cloud-native transformations accelerate, CNAPP adoption is becoming a strategic priority for enterprises.

Restraint

• Operational complexity, integration challenges with legacy systems, and a shortage of skilled cloud security professionals hinder CNAPP adoption.

Despite growing demand, the implementation of CNAPP solutions poses operational complexities for enterprises, particularly those with legacy systems and fragmented cloud infrastructures. Integrating CNAPP tools into existing DevOps and CI/CD workflows requires significant adjustments in security policies, workload management processes, and governance frameworks. Additionally, the shortage of skilled cybersecurity professionals with expertise in cloud-native security architecture hampers seamless deployment and ongoing management. Compatibility issues between CNAPP tools and heterogeneous cloud platforms, coupled with operational costs and learning curves, further discourage smaller enterprises from immediate adoption. These factors collectively hinder the smooth deployment of CNAPP solutions in varied business environments, restraining market scalability.

Opportunity

• The integration of AI/ML-powered threat detection and risk analytics within CNAPP platforms is creating significant growth opportunities.

The incorporation of artificial intelligence  and machine learning technologies into CNAPP platforms presents a substantial growth opportunity. AI/ML-powered CNAPP solutions offer predictive threat detection, anomaly detection, and real-time risk assessment in complex cloud-native environments. These technologies can autonomously identify zero-day vulnerabilities, detect misconfigurations, and prioritize remediation actions, significantly improving security posture. With enterprises adopting multi-cloud and hybrid cloud strategies, AI-driven analytics help security teams gain deeper visibility across cloud workloads, containers, APIs, and serverless functions. This enhances decision-making and reduces incident response times. As cloud-native infrastructures scale, demand for intelligent, automated CNAPP solutions integrating AI/ML will surge.

Challenge

• The continuously evolving and sophisticated cloud-native threat landscape demands constant innovation in CNAPP solutions to stay effective.

The rapidly evolving nature of cyber threats targeting cloud-native environments presents a major challenge for CNAPP vendors and enterprises alike. As organizations transition to containerized applications, serverless functions, and multi-cloud platforms, attackers exploit vulnerabilities unique to these architectures, such as misconfigured APIs, identity and access management gaps, and runtime security flaws. The proliferation of zero-day vulnerabilities, lateral movement attacks within cloud infrastructures, and malicious code injections adds complexity to cloud-native security operations. CNAPP platforms must constantly evolve to address these advanced threats while ensuring performance and scalability. Balancing security, compliance, and operational efficiency remains a persistent challenge for the market.

Cloud-native Application Protection Platform Market Segmentation Analysis

By Component

In 2023, the platform segment dominated the market and held the highest market share. Cloud-native application protection platforms are an integrated security, compliance, and risk management framework built with cloud-native in mind. These solutions combine different security instruments and approaches to guarantee comprehensive coverage across the development lifecycle from development to deployment and afterward. Workload protection, vulnerability management, compliance monitoring, and runtime defense are at the core of CNAPPs. An integrated, platform-centric approach offers consistent visibility and control with seamless integrations into existing cloud infrastructure.

The service segment is expected to register the fastest CAGR during the forecast period. Cloud-native application protection services provide optimal functionality, but they can also work in conjunction with the platforms by offering enhanced security capabilities on an as-needed basis. Such offerings include managed detection and response, threat intelligence, incident response, and continuous compliance auditing.

By Deployment

The public cloud segment dominated the market in 2023 and held the largest market share of over 66% in 2023. Public cloud environments are commonly used to host business-critical applications and sensitive data, making them appealing targets for cyberattacks. As a result, organizations are spending on sophisticated security solutions that provide real-time threat detection, automated response capabilities, and compliance management. For instance, innovation in this area could be seen through the use of artificial intelligence and machine learning to predict and circumvent threats, the adoption of zero-trust security architecture, and cloud-based security platforms that have an easier,  seamless integration with the infrastructure they are built.

The hybrid cloud segment is expected to register the fastest growth rate during the forecast period. Market growth is due to a requirement for consistent security policies across heterogeneous environments, seamless data integration, and flexibility in resource allocation.

By Enterprise Size

The large enterprise segment dominated the market and held the largest market share of over 60% in 2023. Full enterprise-grade solutions, with an emphasis on protecting complex infrastructures and applications across multi-cloud environments. Their choices are driven by factors such as scalability across global operations, advanced threat intelligence capabilities, and regulatory compliance requirements. Moreover, centralized visibility and control capabilities over cloud environments and providing seamless support for hybrid and multi-cloud deployments are strongly desired by large business organizations to hold more integrated security platforms.

The SMEs segment is expected to register the fastest CAGR during the forecast period. Cloud-native application protection platforms are becoming vital for small and medium enterprises that implement cloud technologies to improve operational efficiency and scalability. SMEs lack resources when compared to large enterprises, so implementing robust security solutions can become a challenge.

By End-Use

In 2023, the BFSI segment dominated the market and accounted for a significant revenue share. As institutions migrate critical workloads to the cloud to take advantage of scalability, flexibility, and cost-effectiveness, cloud-native application protection platforms are becoming crucial in the BFSI sector. The main reasons pushing the growth include the necessity for strong data security protocols, adherence to strict regulatory requirements, and safeguarding sensitive financial data from advanced cybersecurity attacks.

The telecom segment is projected to expand at a considerable rate throughout the forecast period. The shift towards 5G networks, proliferation of IoT devices, and increasing edge computing is a key driver of cloud-native application protection. These factors are the exponential growth of data and connections that must be secured, the protection against newly emerging cyber threats exploiting weaknesses in the network, and the need to ensure the integrity and availability of services.

Regional Landscape

North America dominated the Cloud-Native Application Protection Platform market with over 40% market share in 2023. Enterprises from various industry verticals are vigorously adopting cloud technologies in North American countries, which is driving the cloud native application protection platform market. The region's high penetration of IT infrastructure and a large number of heavy digital transformation projects take place, which contributes to the need for strong cloud security solutions.

The Asia Pacific Cloud-native application protection market is also projected to grow significantly at a CAGR of 23.8% during the forecast period. The cloud native application protection platform market in the Asia Pacific region is expected to grow rapidly as emerging economies are increasingly adopting digitalization and cloud services. China, India, and Japan are among the leaders of this growth, which is driven by growing IT industries and heavy investments in cloud infrastructure.

Key Players

The major key players along with their products are

• Palo Alto Networks — Prisma Cloud

• Microsoft — Microsoft Defender for Cloud

• Check Point Software Technologies — CloudGuard

• Trend Micro — Trend Micro Cloud One

• CrowdStrike — CrowdStrike Falcon Cloud Security

• Lacework — Lacework Polygraph Data Platform

• Sysdig — Sysdig Secure

• Aqua Security — Aqua Platform

• Cisco — Cisco Secure Cloud Analytics

• Fortinet — FortiCNP

• Snyk — Snyk Cloud

• Orca Security — Orca Security CNAPP

• Tenable — Tenable Cloud Security

• Wiz — Wiz CNAPP Platform

• Radware — Radware Cloud Workload Protection

Recent Developments

• February 2025: CrowdStrike announced support for Falcon Cloud Security on Oracle Cloud Infrastructure (OCI), offering unified code-to-cloud protection across multi-cloud environments. 

• September 2024: At Fal.Con 2024, CrowdStrike introduced Unified Security Posture Management (USPM) in Falcon Cloud Security, integrating Data Security Posture Management (DSPM), Application Security Posture Management (ASPM), and AI Security Posture Management (AI-SPM) for comprehensive protection.

• August 2024: Launched integration of Trend Vision One Sovereign Private Cloud with NVIDIA AI Enterprise, enhancing AI deployments for enterprises and governments while maintaining business resilience.