The Connected Toys Market size was USD 9.1 Billion in 2023 and is expected to Reach USD 41.5 billion by 2031 and grow at a CAGR of 20.9 % over the forecast period of 2024-2031.
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The connected toys market is dynamic and continually evolving with technological advancements and changing consumer preferences. connected toys are becoming increasingly popular in the market, connected toys are designed to provide a more interactive and engaging play experience for children. They incorporate elements that encourage active participation and response from the child. Connected toys are often multifunctional, serving as both toys and learning tools. They may include features like games, storytelling, language learning, and interactive quizzes, expanding their appeal to children and parents alike. Many connected toys are designed with educational content and interactive features, making learning fun and engaging for children. These toys can teach various subjects, enhance problem-solving skills, and promote creativity and critical thinking. Many connected toys come with parental control features, allowing parents to monitor and manage their child's interactions with the toy and restrict access to certain functionalities or content. Some connected toys integrate AR and VR technologies to offer immersive experiences, blurring the line between physical and digital play. It has the ability to process data collected from sensors and provide feedback to the child. They can respond to the child's actions, provide guidance, and offer educational content based on the child's interactions. Connected toys often incorporate audio and visual elements, such as music, lights, and animations, to enhance the play experience and engage the child's senses. It also offers a more personalized experience for children. They can adapt to the child's preferences, learning level, and progress, providing customized content and activities. In 2022, Hasbro announced a partnership with Amazon to develop connected toys that are compatible with Amazon's Alexa voice assistant. The partnership between Hasbro and Amazon is a significant development in the connected toys market. It is a sign that the market is maturing and that major players are starting to take notice. The partnership is also a sign that voice technology is becoming increasingly important in the toy market.
KEY DRIVERS
Innovative and Interactive Toy Products
Rising Demand for Smart Technology-based Interactive Play Kits
The development of innovative and interactive toy products is driving the growth of the connected toys market. Manufacturers are introducing new features and technologies, such as voice recognition, facial recognition, and augmented reality, to enhance the play experience and engage children.
RESTRAIN
Safety and Security Concerns
Compliance with regulations and standards can be complex and time-consuming for toy manufacturers
The market for connected toys is constrained by concerns related to safety and security. As these toys collect data about children's interactions, preferences, and usage patterns, there is a need to ensure the privacy and protection of this data. Issues such as voice recognition privacy and safety need to be addressed to build trust among consumers
OPPORTUNITY
Educational and Learning Opportunities
The integration of connected toys with technology.
Many connected toys are designed to provide educational and learning opportunities. They can teach children various subjects, such as math, science, coding, and language skills, through interactive games and activities
CHALLENGES
Fragmented Market
Educational and Entertainment Balance Striking the right balance between these two aspects can be challenging for manufacturers
The global connected toys market is fairly fragmented, with many large and medium-sized players accounting for the majority of market revenue. This fragmentation can lead to intense competition and challenges in establishing market dominance.
The war has led to a number of challenges for connected toys companies, the war has disrupted the supply chains of many connected toy companies, as they rely on components and materials from Russia and Ukraine. and led to shortages of products and higher prices. and also rising costs for connected toy companies, as they have to pay more for shipping, insurance, and other expenses. This has put pressure on their margins. The geopolitical uncertainty surrounding the war has made it difficult for connected toy companies to plan for the future. This has led to some companies delaying or cancelling new product launches. the connected toys market is expected to decline in 2022. According to a report the market is expected to decline by 2.5% in 2022, after growing by 10.5% in 2021. Mattel, the world's largest toymaker, has said that the war is having a "significant impact" on its business. The company has seen a decline in sales in Russia and Ukraine, and it has also had to raise prices due to rising costs.
IMPACT OF ONGOING RECESSION
The ongoing recession is expected to have a significant impact on the connected toys market. The recession is likely to lead to a decline in sales, as consumers have less disposable income to spend on non-essential items. Additionally, the recession is likely to lead to higher prices for connected toys, as manufacturers pass on the rising costs of materials and labor. Toys "R" Us, the retail chain that sells toys, is also likely to be affected by the recession. In the first quarter of 2023, Toys "R" Us's sales of connected toys fell by 7% year-over-year. Hasbro, another major toymaker, is also likely to be affected by the recession. In the first quarter of 2023, Hasbro's sales of connected toys fell by 5% .In the United States, the toy industry is expected to decline by 2.5% in 2023, according to a report by the NPD Group. Despite the challenges, there are still some opportunities for connected toys companies in the recession. For example, connected toys can be a way for parents to keep their children entertained and engaged during the summer months, when there are fewer activities available. Additionally, connected toys can be a way for children to learn new skills and stay connected with their friends and family.
By Age-Group
1-5 years
6-8 years
9-12 years
13-19 years
By Interfacing Device
Smartphones
Tablet
PCs
Laptop
By Application
Education
Entertainment
By Distribution Channel
Online Stores
Supermarket
Hypermarket
Specialty Toy Shops
Other Shops
REGIONAL ANALYSIS
North America is expected to be the largest market for connected toys in 2022, with a share of 35.4%. The connected toys market in North America is relatively mature, owing to the early adoption of digital technologies and higher consumer awareness of smart toys. North America is home to some of the leading connected toy manufacturers and technology companies, resulting in a competitive market landscape. These companies often introduce innovative products to cater to the demands of tech-savvy consumers. The region has a significant number of tech-savvy parents willing to invest in educational and interactive toys for their children. The United States and Canada have strict data privacy regulations, especially concerning children's data. Toy manufacturers must comply with regulations like the Children's Online Privacy Protection Act (COPPA) in the U.S., ensuring the protection of children's data and privacy.
Asia Pacific is expected to be the second-largest market for connected toys in 2022, with a share of 30.7%. The Asia-Pacific region is one of the fastest-growing markets for connected toys. Rising disposable incomes, increased internet penetration, and a growing tech-savvy population have driven the demand for smart toys in countries like China, Japan, South Korea, and India. In the Asia-Pacific region, there is a strong emphasis on education and learning. Therefore, connected toys with educational features and content are particularly popular among parents who seek interactive and engaging tools to supplement their children's learning. The rise of e-commerce platforms has facilitated access to connected toys for consumers in remote areas and smaller cities, contributing to market growth in the region. Some countries in the Asia-Pacific region have introduced or are considering regulations related to data privacy and child safety. Manufacturers must adhere to these regulations while designing and marketing their connected toys.
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North America
USA
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
The major players in the Connected Toys Market are Sphero Inc., Hasbro, Mattel, DJI, Wonder Workshop, Konami Holdings Corporation, Playmobil, K’NEX Industries Inc., TOSY Robotics, WowWee Group, and other players.
Mattel: In June 2021, Mattel announced a partnership with Google to develop connected toys that use Google's AI and cloud technologies
Lego: In 25 Feb 2020, Lego acquired Digital Bricks, a company that develops augmented reality (AR) and virtual reality (VR) experiences for Lego products. This expertise will help Lego to develop more innovative and engaging AR and VR experiences for its products. This will help Digital Bricks to reach a wider audience with its AR and VR experiences.
| Report Attributes | Details |
| Market Size in 2023 | US$ 9.1 Bn |
| Market Size by 2031 | US$ 41.5 Bn |
| CAGR | CAGR of 20.9% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Age-Group (1-5 years 6-8 years, 9-12 years, 13-19 years) • By Interfacing Device (Smartphones, Tablet, PCs, Laptop) • By Application (Education, Entertainment) • By Distribution Channel (Online Stores, Supermarket, Hypermarket, Specialty Toy Shops, Other Shops) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Sphero Inc., Hasbro, Mattel, DJI, Wonder Workshop, Konami Holdings Corporation, Playmobil, K’NEX Industries Inc., TOSY Robotics, WowWee Group |
| Key Drivers | • Innovative and Interactive Toy Products • Rising Demand for Smart Technology-based Interactive Play Kits |
| Market Restraints | • Safety and Security Concerns • Compliance with regulations and standards can be complex and time-consuming for toy manufacturers |
Ans. The Compound Annual Growth rate for Connected Toys Market over the forecast period is 20.9%.
Ans. USD 36.0 Billion is the Company's projected Connected Toys Market size by 2030.
Ans. Connected toys are toys that are equipped with sensors, processors, and wireless communication technology that allow them to interact with other devices and the internet. They can be controlled by smartphones, tablets, or other devices, and can be used to play games, learn, and interact with other children.
Ans. Cozmo and Vector Robots, Moxie Robot, Lego Boost, Sphero Bolt, Fisher-Price Think & Learn Smart Cycle. These toys range from robots to building kits to educational games, and they all use sensors, processors, and wireless communication technology to interact with other devices and provide a personalized experience for children.
Ans. The features of connected toys that make them different from traditional toys include, Interactive an Engaging, Personalized Experience, and Educational and Learning Opportunities. connected toys offer unique features and benefits, traditional toys also have their own advantages, such as promoting physical activity, imaginative play, and social skills development.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Connected Toys Market Segmentation, by Age-Group
8.1 1-5 years
8.2 6-8 years
8.3 9-12 years
8.4 13-19 years
9. Connected Toys Market Segmentation, by Interfacing Device
9.1 Smartphones
9.2 Tablet
9.3 PCs
9.4 Laptop
10. Connected Toys Market Segmentation, by Application
10.1 Education
10.2 Entertainment
11. Connected Toys Market Segmentation, by Distribution Channel
11.1 Online Stores
11.2 Supermarket
11.3 Hypermarket
11.4 Specialty Toy Shops
11.5 Other Shops
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America Connected Toys Market by Country
12.2.2North America Connected Toys Market by Age-Group
12.2.3 North America Connected Toys Market by Interfacing Device
12.2.4 North America Connected Toys Market by Application
12.2.5 North America Connected Toys Market by Distribution Channel
12.2.6 USA
12.2.6.1 USA Connected Toys Market by Age-Group
12.2.6.2 USA Connected Toys Market by Interfacing Device
12.2.6.3 USA Connected Toys Market by Application
12.2.6.4 USA Connected Toys Market by Distribution Channel
12.2.7 Canada
12.2.7.1 Canada Connected Toys Market by Age-Group
12.2.7.2 Canada Connected Toys Market by Interfacing Device
12.2.7.3 Canada Connected Toys Market by Application
12.2.7.4 Canada Connected Toys Market by Distribution Channel
12.2.8 Mexico
12.2.8.1 Mexico Connected Toys Market by Age-Group
12.2.8.2 Mexico Connected Toys Market by Interfacing Device
12.2.8.3 Mexico Connected Toys Market by Application
12.2.8.4 Mexico Connected Toys Market by Distribution Channel
12.3 Europe
12.3.1 Eastern Europe
12.3.1.1 Eastern Europe Connected Toys Market by Country
12.3.1.2 Eastern Europe Connected Toys Market by Age-Group
12.3.1.3 Eastern Europe Connected Toys Market by Interfacing Device
12.3.1.4 Eastern Europe Connected Toys Market by Application
12.3.1.5 Eastern Europe Connected Toys Market by Distribution Channel
12.3.1.6 Poland
12.3.1.6.1 Poland Connected Toys Market by Age-Group
12.3.1.6.2 Poland Connected Toys Market by Interfacing Device
12.3.1.6.3 Poland Connected Toys Market by Application
12.3.1.6.4 Poland Connected Toys Market by Distribution Channel
12.3.1.7 Romania
12.3.1.7.1 Romania Connected Toys Market by Age-Group
12.3.1.7.2 Romania Connected Toys Market by Interfacing Device
12.3.1.7.3 Romania Connected Toys Market by Application
12.3.1.7.4 Romania Connected Toys Market by Distribution Channel
12.3.1.8 Hungary
12.3.1.8.1 Hungary Connected Toys Market by Age-Group
12.3.1.8.2 Hungary Connected Toys Market by Interfacing Device
12.3.1.8.3 Hungary Connected Toys Market by Application
12.3.1.8.4 Hungary Connected Toys Market by Distribution Channel
12.3.1.9 Turkey
12.3.1.9.1 Turkey Connected Toys Market by Age-Group
12.3.1.9.2 Turkey Connected Toys Market by Interfacing Device
12.3.1.9.3 Turkey Connected Toys Market by Application
12.3.1.9.4 Turkey Connected Toys Market by Distribution Channel
12.3.1.10 Rest of Eastern Europe
12.3.1.10.1 Rest of Eastern Europe Connected Toys Market by Age-Group
12.3.1.10.2 Rest of Eastern Europe Connected Toys Market by Interfacing Device
12.3.1.10.3 Rest of Eastern Europe Connected Toys Market by Application
12.3.1.10.4 Rest of Eastern Europe Connected Toys Market by Distribution Channel
12.3.2 Western Europe
12.3.2.1 Western Europe Connected Toys Market by Country
12.3.2.2 Western Europe Connected Toys Market by Age-Group
12.3.2.3 Western Europe Connected Toys Market by Interfacing Device
12.3.2.4 Western Europe Connected Toys Market by Application
12.3.2.5 Western Europe Connected Toys Market by Distribution Channel
12.3.2.6 Germany
12.3.2.6.1 Germany Connected Toys Market by Age-Group
12.3.2.6.2 Germany Connected Toys Market by Interfacing Device
12.3.2.6.3 Germany Connected Toys Market by Application
12.3.2.6.4 Germany Connected Toys Market by Distribution Channel
12.3.2.7 France
12.3.2.7.1 France Connected Toys Market by Age-Group
12.3.2.7.2 France Connected Toys Market by Interfacing Device
12.3.2.7.3 France Connected Toys Market by Application
12.3.2.7.4 France Connected Toys Market by Distribution Channel
12.3.2.8 UK
12.3.2.8.1 UK Connected Toys Market by Age-Group
12.3.2.8.2 UK Connected Toys Market by Interfacing Device
12.3.2.8.3 UK Connected Toys Market by Application
12.3.2.8.4 UK Connected Toys Market by Distribution Channel
12.3.2.9 Italy
12.3.2.9.1 Italy Connected Toys Market by Age-Group
12.3.2.9.2 Italy Connected Toys Market by Interfacing Device
12.3.2.9.3 Italy Connected Toys Market by Application
12.3.2.9.4 Italy Connected Toys Market by Distribution Channel
12.3.2.10 Spain
12.3.2.10.1 Spain Connected Toys Market by Age-Group
12.3.2.10.2 Spain Connected Toys Market by Interfacing Device
12.3.2.10.3 Spain Connected Toys Market by Application
12.3.2.10.4 Spain Connected Toys Market by Distribution Channel
12.3.2.11 Netherlands
12.3.2.11.1 Netherlands Connected Toys Market by Age-Group
12.3.2.11.2 Netherlands Connected Toys Market by Interfacing Device
12.3.2.11.3 Netherlands Connected Toys Market by Application
12.3.2.11.4 Netherlands Connected Toys Market by Distribution Channel
12.3.2.12 Switzerland
12.3.2.12.1 Switzerland Connected Toys Market by Age-Group
12.3.2.12.2 Switzerland Connected Toys Market by Interfacing Device
12.3.2.12.3 Switzerland Connected Toys Market by Application
12.3.2.12.4 Switzerland Connected Toys Market by Distribution Channel
12.3.2.13 Austria
12.3.2.13.1 Austria Connected Toys Market by Age-Group
12.3.2.13.2 Austria Connected Toys Market by Interfacing Device
12.3.2.13.3 Austria Connected Toys Market by Application
12.3.2.13.4 Austria Connected Toys Market by Distribution Channel
12.3.2.14 Rest of Western Europe
12.3.2.14.1 Rest of Western Europe Connected Toys Market by Age-Group
12.3.2.14.2 Rest of Western Europe Connected Toys Market by Interfacing Device
12.3.2.14.3 Rest of Western Europe Connected Toys Market by Application
12.3.2.14.4 Rest of Western Europe Connected Toys Market by Distribution Channel
12.4 Asia-Pacific
12.4.1 Asia Pacific Connected Toys Market by Country
12.4.2 Asia Pacific Connected Toys Market by Age-Group
12.4.3 Asia Pacific Connected Toys Market by Interfacing Device
12.4.4 Asia Pacific Connected Toys Market by Application
12.4.5 Asia Pacific Connected Toys Market by Distribution Channel
12.4.6 China
12.4.6.1 China Connected Toys Market by Age-Group
12.4.6.2 China Connected Toys Market by Interfacing Device
12.4.6.3 China Connected Toys Market by Application
12.4.6.4 China Connected Toys Market by Distribution Channel
12.4.7 India
12.4.7.1 India Connected Toys Market by Age-Group
12.4.7.2 India Connected Toys Market by Interfacing Device
12.4.7.3 India Connected Toys Market by Application
12.4.7.4 India Connected Toys Market by Distribution Channel
12.4.8 Japan
12.4.8.1 Japan Connected Toys Market by Age-Group
12.4.8.2 Japan Connected Toys Market by Interfacing Device
12.4.8.3 Japan Connected Toys Market by Application
12.4.8.4 Japan Connected Toys Market by Distribution Channel
12.4.9 South Korea
12.4.9.1 South Korea Connected Toys Market by Age-Group
12.4.9.2 South Korea Connected Toys Market by Interfacing Device
12.4.9.3 South Korea Connected Toys Market by Application
12.4.9.4 South Korea Connected Toys Market by Distribution Channel
12.4.10 Vietnam
12.4.10.1 Vietnam Connected Toys Market by Age-Group
12.4.10.2 Vietnam Connected Toys Market by Interfacing Device
12.4.10.3 Vietnam Connected Toys Market by Application
12.4.10.4 Vietnam Connected Toys Market by Distribution Channel
12.4.11 Singapore
12.4.11.1 Singapore Connected Toys Market by Age-Group
12.4.11.2 Singapore Connected Toys Market by Interfacing Device
12.4.11.3 Singapore Connected Toys Market by Application
12.4.11.4 Singapore Connected Toys Market by Distribution Channel
12.4.12 Australia
12.4.12.1 Australia Connected Toys Market by Age-Group
12.4.12.2 Australia Connected Toys Market by Interfacing Device
12.4.12.3 Australia Connected Toys Market by Application
12.4.12.4 Australia Connected Toys Market by Distribution Channel
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific Connected Toys Market by Age-Group
12.4.13.2 Rest of Asia-Pacific APAC Connected Toys Market by Interfacing Device
12.4.13.3 Rest of Asia-Pacific Connected Toys Market by Application
12.4.13.4 Rest of Asia-Pacific Connected Toys Market by Distribution Channel
12.5 Middle East & Africa
12.5.1 Middle East
12.5.1.1 Middle East Connected Toys Market by Country
12.5.1.2 Middle East Connected Toys Market by Age-Group
12.5.1.3 Middle East Connected Toys Market by Interfacing Device
12.5.1.4 Middle East Connected Toys Market by Application
12.5.1.5 Middle East Connected Toys Market by Distribution Channel
12.5.1.6 UAE
12.5.1.6.1 UAE Connected Toys Market by Age-Group
12.5.1.6.2 UAE Connected Toys Market by Interfacing Device
12.5.1.6.3 UAE Connected Toys Market by Application
12.5.1.6.4 UAE Connected Toys Market by Distribution Channel
12.5.1.7 Egypt
12.5.1.7.1 Egypt Connected Toys Market by Age-Group
12.5.1.7.2 Egypt Connected Toys Market by Interfacing Device
12.5.1.7.3 Egypt Connected Toys Market by Application
12.5.1.7.4 Egypt Connected Toys Market by Distribution Channel
12.5.1.8 Saudi Arabia
12.5.1.8.1 Saudi Arabia Connected Toys Market by Age-Group
12.5.1.8.2 Saudi Arabia Connected Toys Market by Interfacing Device
12.5.1.8.3 Saudi Arabia Connected Toys Market by Application
12.5.1.8.4 Saudi Arabia Connected Toys Market by Distribution Channel
12.5.1.9 Qatar
12.5.1.9.1 Qatar Connected Toys Market by Age-Group
12.5.1.9.2 Qatar Connected Toys Market by Interfacing Device
12.5.1.9.3 Qatar Connected Toys Market by Application
12.5.1.9.4 Qatar Connected Toys Market by Distribution Channel
12.5.1.10 Rest of Middle East
12.5.1.10.1 Rest of Middle East Connected Toys Market by Age-Group
12.5.1.10.2 Rest of Middle East Connected Toys Market by Interfacing Device
12.5.1.10.3 Rest of Middle East Connected Toys Market by Application
12.5.1.10.4 Rest of Middle East Connected Toys Market by Distribution Channel
12.5.2. Africa
12.5.2.1 Africa Connected Toys Market by Country
12.5.2.2 Africa Connected Toys Market by Age-Group
12.5.2.3 Africa Connected Toys Market by Interfacing Device
12.5.2.4 Africa Connected Toys Market by Application
12.5.2.5 Africa Connected Toys Market by Distribution Channel
12.5.2.6 Nigeria
12.5.2.6.1 Nigeria Connected Toys Market by Age-Group
12.5.2.6.2 Nigeria Connected Toys Market by Interfacing Device
12.5.2.6.3 Nigeria Connected Toys Market by Application
12.5.2.6.4 Nigeria Connected Toys Market by Distribution Channel
12.5.2.7 South Africa
12.5.2.7.1 South Africa Connected Toys Market by Age-Group
12.5.2.7.2 South Africa Connected Toys Market by Interfacing Device
12.5.2.7.3 South Africa Connected Toys Market by Application
12.5.2.7.4 South Africa Connected Toys Market by Distribution Channel
12.5.2.8 Rest of Africa
12.5.2.8.1 Rest of Africa Connected Toys Market by Age-Group
12.5.2.8.2 Rest of Africa Connected Toys Market by Interfacing Device
12.5.2.8.3 Rest of Africa Connected Toys Market by Application
12.5.2.8.4 Rest of Africa Connected Toys Market by Distribution Channel
12.6. Latin America
12.6.1 Latin America Connected Toys Market by Country
12.6.2 Latin America Connected Toys Market by Age-Group
12.6.3 Latin America Connected Toys Market by Interfacing Device
12.6.4 Latin America Connected Toys Market by Application
12.6.5 Latin America Connected Toys Market by Distribution Channel
12.6.6 Brazil
12.6.6.1 Brazil Connected Toys Market by Age-Group
12.6.6.2 Brazil Africa Connected Toys Market by Interfacing Device
12.6.6.3 Brazil Connected Toys Market by Application
12.6.6.4 Brazil Connected Toys Market by Distribution Channel
12.6.7 Argentina
12.6.7.1 Argentina Connected Toys Market by Age-Group
12.6.7.2 Argentina Connected Toys Market by Interfacing Device
12.6.7.3 Argentina Connected Toys Market by Application
12.6.7.4 Argentina Connected Toys Market by Distribution Channel
12.6.8 Colombia
12.6.8.1 Colombia Connected Toys Market by Age-Group
12.6.8.2 Colombia Connected Toys Market by Interfacing Device
12.6.8.3 Colombia Connected Toys Market by Application
12.6.8.4 Colombia Connected Toys Market by Distribution Channel
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America Connected Toys Market by Age-Group
12.6.9.2 Rest of Latin America Connected Toys Market by Interfacing Device
12.6.9.3 Rest of Latin America Connected Toys Market by Application
12.6.9.4 Rest of Latin America Connected Toys Market by Distribution Channel
13 Company profile
13.1 Sphero Inc., Hasbro, Mattel
13.1.1 Company Overview
13.1.2 Financials
13.1.3Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Hasbro
13.2.1 Company Overview
13.2.2 Financials
13.2.3Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Mattel
13.3.1 Company Overview
13.3.2 Financials
13.3.3Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 DJI
13.4.1 Company Overview
13.4.2 Financials
13.4.3Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Wonder Workshop
13.5.1 Company Overview
13.5.2 Financials
13.5.3Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Konami Holdings Corporation
13.6.1 Company Overview
13.6.2 Financials
13.6.3Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Playmobil
13.7.1 Company Overview
13.7.2 Financials
13.7.3Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 K’NEX Industries Inc.
13.8.1 Company Overview
13.8.2 Financial
13.8.3Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 TOSY Robotics
13.9.1 Company Overview
13.9.2 Financials
13.9.3 Product/Service/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 WowWee Group
13.10.1 Company Overview
13.10.2 Financials
13.10.3 Product/Service/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Company Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions
15. USE Cases and Best Practices
16. Conclusion
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The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
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