The Contact Tracing Application Market size was valued at USD 180.5 million in 2024 and is expected to reach USD 262.3 million by 2032, growing at a CAGR of 4.81% during 2025-2032.
The contact tracing application market growth is significant in countries due to the government, enterprise, and healthcare providers are anticipated to adopt contact tracing applications for disease monitoring and control purposes. They offer features such as GPS or Bluetooth-based tracking, exposure notifications, and data analytics that help improve public health response to the pandemic and help prevent additional resource-intensive manual methods. A growing number of smartphone users, rapid technological advancements in location and Bluetooth technologies, and a growing global focus on health security and preparedness are driving the growth of this market. Other factors such as government initiatives, regulatory support, and integration with wider digital health systems will also drive growth.
Contact tracing application market Analysis suggests the market is anticipated to shift towards more secure and privacy-centric platforms and trend toward the integration of artificial intelligence and cloud-based tools to ensure better efficiency. It anticipates future expansion with broader applications in workplaces, tracking of traveling, and inter-country health collaboration. Contact tracing application market trends, including the Decentralised system, real-time alerting, and seamless integration with electronic health records and wearables, are likely to bolster the contact tracing application market.
The U.S. Contact Tracing Application Market is expected to grow from USD 21.9 million in 2023 to USD 27.7 million by 2033, registering a CAGR of 2.4%. The increasing importance of public health awareness, technological advancements such as artificial intelligence and Bluetooth, as well as flawless compatibility with digital health infrastructure, tend to be key growth levers. The market is expected to remain steady with increasing adoption promoted by the government and continued need for a solution for detecting diseases.
Driver:
Integration with digital health systems increases app utility, leading to higher adoption and effectiveness in public health monitoring.
This is one of the major factors driving the growth of the market for the integration of more comprehensive digital health platforms with contact tracing apps. There is a growing number of connections of these apps with electronic health records, vaccination databases, and public health monitoring systems for data exchange and real-time updates. This integration enables more accurate and efficient exposure notifications, benefiting end-users and health authorities alike. Moreover, also providing users with other features such as symptom tracking and test centre locator spikes the app usage and engagement. As health systems globally transition from paper records to digitization, contact tracing applications are becoming indispensable instruments in holistic health management strategies.
In December 2023, the NHS App had 33.6 million registered users in England, surpassing the March 2024 target. This widespread adoption underscores the positive impact of integrating digital health tools on user engagement and public health outcomes.
Restraint:
Privacy and data security concerns reduce user trust, resulting in lower app downloads and inconsistent usage.
Privacy issues are a major obstacle in the mass rollout of contact tracing apps. The truth is there are huge numbers of users who avoid downloading these apps or using them consistently, due to concerns about data misuse, surveillance, and a lack of transparency around the use of their personal information. Compliance requirements are also the reason limiting the speed and flexibility of app development in places with stricter data protection laws. In addition, breaches of significance and inconsistent privacy guidelines by application suppliers can minimize public confidence. All these problems highlight the importance of what a lot of security protocols need to develop, securing, and implementing clear consent mechanisms and easy privacy controls to promote the adoption and continued usage of these applications.
A 2024 IAPP report found that 62% of consumers deleted mobile apps over privacy concerns, highlighting the impact of data security on user trust and retention.
Opportunity:
Expansion into workplace and travel monitoring needs creates new use cases, driving market diversification and long-term relevance.
Emerging use case for the expansion of contact tracing to workplace and travel safety potential. When businesses and travel authorities are in search of a real-time health compliance management solution, the contact tracing apps can be reused to track occupational exposure risks, automate health declarations, and be used for confirmatory travel scans integrated with health credentials. Employers gain access to real-time dashboards and alerts to help them manage when public health threats arise. Likewise, travel sectors can use such apps as a fast track for the health assessment process and quarantine control. Such diversification will not just create new sources of revenue but will also make the contact tracing applications a public safety product.
Challenge:
Lack of sustained user engagement causes app fatigue, undermining the overall impact and success of contact tracing efforts.
Sustaining user engagement over time is one of the most pressing hurdles in the application contact tracing market. While the number of people downloading the apps went up at the beginning of health emergencies, as users suffer from notification fatigue, see little additional value in the alerts provided, or think the risk is over, many people uninstall or avoid using the app. In addition, infrequent updates, non-intuitive interfaces, and application bugs may also lead to user discomfort. To solve this, developers need to adopt a continuous development approach with features such as tracking wellness, appearing localized health news, and gamification to keep users motivated. Without chronic user retention, even well-crafted apps may not be able to affect meaningful public health outcomes.
A 2024 study of 35 contact tracing apps in 34 countries found that poor features, interface issues, and battery drain led to reduced engagement and app fatigue.
By Connectivity
The Bluetooth-enabled segment dominated the market and accounted for 49% contact tracing application market share, owing to their proximity detection accuracy, energy efficiency, and compatibility with the majority of smartphones. Bluetooth solves this privacy issue, an important aspect of attracting users, by working without necessary accurate location data, which is a significant advantage of Bluetooth. With a privacy-first approach, the technology also supports decentralized data models that comply with global privacy standards.
Both (Bluetooth and GPS) are expected to register the fastest CAGR during 2025-2032, driven by their capacity to provide both proximity and location tracking. This capability provides a greater overview of contact events and movement behaviours, making it suitable for high-density environments and mass gatherings. The hybrid application demand is on the rise, as organizations and governments want ever more accurate and granular combination tracking solutions.
By Operating System
The Android segment led the market and held the revenue share of more than 75% in 2024, as the most widely used smartphone operating system, especially in emerging economies, where Android smartphones also dominate. It is open and flexible, empowering developers to custom-build and implement localized apps more efficiently. Complement the app functionality with the same level of efficiency possible when interacting with transnational services (i.e., Google services, with the Exposure Notifications API).
The iOS segment is expected to register the fastest CAGR during the forecast period, due to Apple giving proper importance to privacy, security, and seamlessly integrated systems. The built-in exposure notification framework built by Apple makes the development of the app easier and provides a standard user experience. Privacy-conscious iOS users are more inclined to adopt contact tracing solutions that are built into the ultra-secure Apple ecosystem. The iOS segment will enjoy fast growth as awareness about data protection grows and iPhones become more popular in developed markets where demand for trustworthy digital health tools grows.
North America dominated the contact tracing application market and accounted for 36% of revenue share in 2024, due to the presence of advanced technological and high smartphone penetration in the region, coupled with proactive government initiatives. Such reliance on data privacy regulations in this region, HIPAA, and the CCPA, among others, has brought much-needed trust to the hearts of users, resulting in the increased adoption of contact tracing applications.
The Asia-Pacific region is expected to register the fastest CAGR during the forecast period owing to the availability of a large population, the growing adoption of smartphones, and digital initiatives by the government. Meanwhile, nations such as China, India, and South Korea have rolled out integrated platforms that combine contact tracing with wider public health management, successfully controlling outbreaks. Government investments in R&D and public outreach campaigns cultivated innovation and accelerated the development of consumer-facing apps.
By January 20, 2025, India will have created over 73 crore Ayushman Bharat Health Accounts and registered over 5 lakh health professionals, aiming to enhance healthcare accessibility and efficiency through digital infrastructure.
European contact tracing application market is primarily due to government-driven digital health initiatives and a strong focus on data privacy, which adopts Bluetooth-based proximity technologies. The market will continue to grow at a significant rate as AI and machine learning progress, and as public-private partnerships work together to track more of the world.
Germany dominated the contact tracing application market with its strong growth. Given the improvement of digital health infrastructure in the country and the gradual increase in user engagement, it appears that Germany will be able to continue to lead the way in contact tracing, thus ultimately motivating more countries in the region to adopt similar solutions.
The major contact tracing application market companies are Apple, Google, Microsoft, Oracle, SAP, IBM, PwC, MTX Group, Clearview AI, Healthvana and others.
In March 2024, PwC India partnered with Axar Digital Services to offer technology-based compliance monitoring services. This alliance aims to automate compliance with SEBI's Prohibition of Insider Trading Regulations, enhancing operational efficiency for clients.
In October 2024, Clearview AI secured a three-year contract with the Albuquerque Police Department to utilize its facial recognition technology. This expansion amid legal challenges highlights the company's growing footprint in law enforcement applications.
|
Report Attributes |
Details |
|
Market Size in 2024 |
US$ 180.5 Million |
|
Market Size by 2032 |
US$ 262.3 Million |
|
CAGR |
CAGR of 4.81 % From 2024 to 2032 |
|
Base Year |
2024 |
|
Forecast Period |
2024-2032 |
|
Historical Data |
2021-2023 |
|
Report Scope & Coverage |
Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
|
Key Segments |
• By Connectivity (Bluetooth, GPS, and Both) |
|
Regional Analysis/Coverage |
North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Poland, Turkey, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
|
Company Profiles |
Apple, Google, Microsoft, Oracle, SAP, IBM, PwC, MTX Group, Clearview AI, Healthvana and others in report |
Ans- Lack of sustained user engagement causes app fatigue, undermining the overall impact and success of contact tracing efforts.
Ans -Integration with digital health systems increases app utility, leading to higher adoption and effectiveness in public health monitoring.
Ans- Asia-Pacific is expected to register the fastest CAGR during the forecast period.
Ans- The CAGR of the Contact Tracing Application Market during the forecast period is 4.81% from 2025-2032.
Ans - The Contact Tracing Application Market size was valued at USD 180.5 million in 2024 and is expected to reach USD 262.3 million by 2032
Table of Content
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.2 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Adoption Rates of Contact Tracing Apps, by Region
5.2 Deployment of Contact Tracing Apps: Government vs. Private Sector
5.3 User Retention and Drop-off Rates Due to Privacy Concerns
5.4 Confirmed Case Detections Triggered by App Alerts
6. Competitive Landscape
6.1 List of Major Companies, By Region
6.2 Market Share Analysis, By Region
6.3 Product Benchmarking
6.3.1 Product specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and supply chain strategies
6.4.3 Expansion plans and new product launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. Contact Tracing Application Market Segmentation, by Connectivity
7.1 Chapter Overview
7.2 Bluetooth
7.2.1 Bluetooth Market Trends Analysis (2021-2032)
7.2.2 Bluetooth Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3 GPS
7.3.1 GPS Market Trends Analysis (2021-2032)
7.3.2 GPS Market Size Estimates and Forecasts to 2032 (USD Billion)
7.4 Both
7.4.1 Both Market Trends Analysis (2021-2032)
7.4.2 Both Market Size Estimates and Forecasts to 2032 (USD Billion)
8. Contact Tracing Application Market Segmentation, by Operating System
8.1 Chapter Overview
8.2 Android
8.2.1 Android Market Trends Analysis (2021-2032)
8.2.2 Android Market Size Estimates and Forecasts to 2032 (USD Billion)
8.3 iOS
8.3.1 iOS Market Trends Analysis (2021-2032)
8.3.2 iOS Market Size Estimates and Forecasts to 2032 (USD Billion)
9. Regional Analysis
9.1 Chapter Overview
9.2 North America
9.2.1 Trends Analysis
9.2.2 North America Contact Tracing Application Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
9.2.3 North America Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.2.4 North America Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.2.5 USA
9.2.5.1 USA Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.2.5.2 USA Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.2.6 Canada
9.2.6.1 Canada Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.2.6.2 Canada Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.2.7 Mexico
9.2.7.1 Mexico Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.2.7.2 Mexico Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.3 Europe
9.3.1 Trends Analysis
9.3.2 Europe Contact Tracing Application Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
9.3.3 Europe Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.3.4 Europe Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.3.5 Germany
9.3.5.1 Germany Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.3.5.2 Germany Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.3.6 France
9.3.6.1 France Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.3.6.2 France Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.3.7 UK
9.3.7.1 UK Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.3.7.2 UK Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.3.8 Italy
9.3.8.1 Italy Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.3.8.2 Italy Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.3.9 Spain
9.3.9.1 Spain Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.3.9.2 Spain Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.3.10 Poland
9.3.10.1 Poland Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.3.10.2 Poland Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.3.11 Turkey
9.3.11.1 France Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.3.11.2 France Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.3.12 Rest of Europe
9.3.12.1 UK Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.3.12.2 UK Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.4 Asia-Pacific
9.4.1 Trends Analysis
9.4.2 Asia-Pacific Contact Tracing Application Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
9.4.3 Asia-Pacific Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.4.4 Asia-Pacific Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.4.5 China
9.4.5.1 China Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.4.5.2 China Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.4.6 India
9.4.5.1 India Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.4.5.2 India Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.4.5 Japan
9.4.5.1 Japan Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.4.5.2 Japan Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.4.6 South Korea
9.4.6.1 South Korea Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.4.6.2 South Korea Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.4.7 Singapore
9.4.7.1 Singapore Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.4.7.2 Singapore Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.4.8 Australia
9.4.8.1 Australia Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.4.8.2 Australia Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.4.9 Taiwan
9.4.9.1 Taiwan Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.4.9.2 Taiwan Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.4.10 Rest of Asia-Pacific
9.4.10.1 Rest of Asia-Pacific Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.4.10.2 Rest of Asia-Pacific Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.5 Middle East and Africa
9.5.1 Trends Analysis
9.5.2 Middle East Contact Tracing Application Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
9.5.3 Middle East Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.5.4 Middle East Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.5.5 UAE
9.5.5.1 UAE Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.5.5.2 UAE Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.5.6 Saudi Arabia
9.5.6.1 Saudi Arabia Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.5.6.2 Saudi Arabia Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.5.7 Qatar
9.5.7.1 Qatar Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.5.7.2 Qatar Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.5.8 South Africa
9.5.8.1 South Africa Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.5.8.2 South Africa Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.5.9 Rest of Middle East
9.5.9.1 Rest of Middle East Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.5.9.2 Rest of Middle East Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.6 Latin America
9.6.1 Trends Analysis
9.6.2 Latin America Contact Tracing Application Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
9.6.3 Latin America Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.6.4 Latin America Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.6.5 Brazil
9.6.5.1 Brazil Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.6.5.2 Brazil Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.6.6 Argentina
9.6.6.1 Argentina Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.6.6.2 Argentina Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
9.6.8 Rest of Latin America
9.6.8.1 Rest of Latin America Contact Tracing Application Market Estimates and Forecasts, by Connectivity (2021-2032) (USD Billion)
9.6.8.2 Rest of Latin America Contact Tracing Application Market Estimates and Forecasts, by Operating System (2021-2032) (USD Billion)
10. Company Profiles
10.1 Apple
10.1.1 Company Overview
10.1.2 Financial
10.1.3 Products/ Services Offered
10.1.4 SWOT Analysis
10.2 Google
10.2.1 Company Overview
10.2.2 Financial
10.2.3 Products/ Services Offered
10.2.4 SWOT Analysis
10.3 Microsoft
10.3.1 Company Overview
10.3.2 Financial
10.3.3 Products/ Services Offered
10.3.4 SWOT Analysis
10.4 Oracle
10.4.1 Company Overview
10.4.2 Financial
10.4.3 Products/ Services Offered
10.4.4 SWOT Analysis
10.5 SAP
10.5.1 Company Overview
10.5.2 Financial
10.5.3 Products/ Services Offered
10.5.4 SWOT Analysis
10.6 IBM
10.6.1 Company Overview
10.6.2 Financial
10.6.3 Products/ Services Offered
10.6.4 SWOT Analysis
10.7 MTX Group
10.7.1 Company Overview
10.7.2 Financial
10.7.3 Products/ Services Offered
10.7.4 SWOT Analysis
10.8 Clearview AI
10.8.1 Company Overview
10.8.2 Financial
10.8.3 Products/ Services Offered
10.8.4 SWOT Analysis
10.9 Healthvana
10.9.1 Company Overview
10.9.2 Financial
10.9.3 Products/ Services Offered
10.9.4 SWOT Analysis
10.10 PwC
10.10.1 Company Overview
10.10.2 Financial
10.10.3 Products/ Services Offered
10.10.4 SWOT Analysis
11. Use Cases and Best Practices
12. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
Key Segments:
By Connectivity
Bluetooth
GPS
Both
By Operating System
Android
iOS
Request for Segment Customization as per your Business Requirement: Segment Customization Request
Regional Coverage:
North America
US
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Poland
Turkey
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
UAE
Saudi Arabia
Qatar
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
Request for Country Level Research Report: Country Level Customization Request
Available Customization
With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:
Detailed Volume Analysis
Criss-Cross segment analysis (e.g. Product X Application)
Competitive Product Benchmarking
Geographic Analysis
Additional countries in any of the regions
Customized Data Representation
Detailed analysis and profiling of additional market players
