image

Report Scope & Overview:

The Digital Badges Market size was valued at USD 196.3 billion in 2022 and is expected to grow to USD 684.59 billion by 2030 and grow at a CAGR of 16.9 % over the forecast period of 2023-2030.

A digital badge is a digital representation of an individual's accomplishments or skills, which can be showcased, accessed, and verified online. These badges can be granted in various contexts, including online platforms, where their prevalence is steadily increasing. Digital badges are a specific type of digital credentials that not only acknowledge one's learning or achievements but also provide digital evidence of those accomplishments. The rising popularity of digital learning and social learning through various online platforms is a key driver behind the growth of this market. However, a major obstacle to the widespread adoption of digital badges is the absence of an equivalent system. The Global Digital Badges Market report presents a comprehensive assessment of the market, offering an in-depth analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that significantly influence the market.

Digital Badges Market Revenue Analysis

Market Dynamics

Drivers

  • There is a rising trend in the adoption of online courses and training programs.

  • Shift towards digital learning has created a demand for digital badges.

  • The incorporation of blockchain technology with digital badges has further fueled their popularity.

  • Enhanced Emphasis on Employees' Professional Growth

Businesses allocate significant resources toward fostering the professional development of their employees. Numerous large corporations, such as IBM, SAP, SAS, and Oracle, have implemented comprehensive professional development programs to cultivate a culture of continuous learning and advancement. A notable aspect of these initiatives is the implementation of a digital badge system, which serves as a visible testament to the skills possessed by staff members, thereby promoting their professional growth. Employees are actively encouraged to participate in these programs, and their successful completion of various learning modules is duly recognized. In line with this approach, IBM has introduced a diverse range of courses, affording its workforce the opportunity to further their education and showcase their expertise by earning digital badges. 

Restrains

  • The lack of universal acceptance among institutions and countries will also hinder the growth rate of the digital badges market.

Opportunities

  • In the Education Industry Rapid Increasing the use of Gamification

  • The widespread adoption across different verticals has contributed significantly to the growth of the digital badge market.

Gamification refers to the use of gaming principles in educational settings. It involves the creation of course materials that mimic the structure and mechanics of a game, which has gained significant popularity among students. By incorporating game-design concepts, gamification aims to actively engage students in problem-solving activities. This approach encompasses three key elements: mechanical components, personal aspects, and emotional components, all of which contribute to a more immersive learning experience.  One of the major advantages of gamification is its ability to motivate and involve reluctant and unmotivated students. By transforming the learning process into a game-like environment, students are encouraged to actively participate and overcome obstacles. This not only enhances their problem-solving skills but also provides a safe space for them to practice and apply their knowledge in practical settings. The core idea behind gamification is to provide learners with interactive experiences that foster motivation and engagement. Recognizing the potential of this approach, many digital badge vendors are now entering the market. These vendors offer badging application programming interfaces (APIs) that can be integrated with gamification tools in various learning programs. 

Challenges

  • The limited presence of a strong IT infrastructure in developing and underdeveloped economies poses a formidable challenge to the flourishing digital badges market.

  • Sluggish adoption rate observed in these economies exacerbates the obstacles faced by the digital badges market.

Impact of Russia Ukraine war

Companies might prioritize different initiatives or regions due to geopolitical concerns. This could result in a temporary slowdown or redirection of resources away from developing or implementing digital badge programs. The conflict might disrupt technology supply chains or access to skilled talent. Digital badge platforms often rely on technological advancements and skilled professionals, so any disruptions in these areas could impact the market. Geopolitical events often lead to changes in regulations or policies. This might affect data privacy laws, security measures, or international trade agreements, thereby influencing the digital badge market dynamics. Economic instability can affect the demand for various services and training programs, which are often tied to the adoption of digital badges. If businesses reduce spending on training or upskilling due to uncertainty, it could affect the demand for digital badges. On the flip side, if geopolitical tensions lead to increased remote work or a shift towards online learning due to disruptions in traditional setups, there could be an increased demand for digital badges as companies and educational institutions seek more digital credentialing options.

Impact of recession

During a recession, companies tend to tighten their budgets, which might result in reduced spending on non-essential items. Training and development budgets, which could include investments in digital badges for employee skill recognition, might face cuts. Organizations might prioritize spending on immediate needs rather than long-term investments. Digital badges, while beneficial for skill recognition and employee development, might take a backseat to more urgent operational expenses. recessions often prompt individuals to upskill or reskill to stay competitive in the job market. This could potentially increase the demand for digital badges as people seek certifications and credentials to enhance their employability. Smaller players in the digital badges market might face challenges during a recession, leading to market consolidation as larger, more established providers gain prominence or acquire struggling competitors. Recessions can also spur innovation and adaptation. Providers in the digital badges market may explore more cost-effective solutions or tailor their offerings to align with the evolving needs of businesses and individuals affected by the economic downturn. In the education sector, institutions facing budget constraints might reduce investments in badge-based credentialing systems, affecting the adoption of digital badges for student achievements. With the potential for remote work and learning to become more prevalent during economic downturns, digital badges could gain traction as a means to validate skills acquired through online courses and remote training programs.

Key Market Segmentation

By Type

  • Certification Badges

  • Recognition Badges

  • Participation Badges

  • Achievement Badges

  • Contribution Badges

By Offering

  • Platform

  • Services

By End User

  • Academic

  • Corporate

  • Government

  • Non-profit Organizations

  • Others

Digital Badges Market Segmentation Analysis

By offering, During the forecast period, the services segment is poised to achieve remarkable growth. Market vendors play a crucial role in offering digital badge services, which facilitate a seamless issuance process for badge issuers. These platform providers boast an array of professional services, including designing, development and support, training, and advising. When it comes to designing services, both graphic and program design are involved. Moreover, service providers can lend their expertise in designing the badge issuance process, encompassing tasks such as defining appropriate proof, establishing learner criteria, and outlining the awarding process, among others. Visual design services cover not only the platform interface but also brand selection, ensuring a visually appealing and cohesive experience. Development and support services are available to address any development or maintenance challenges, with round-the-clock end-user support. Lastly, training services are offered to equip program managers with the necessary knowledge and skills to effectively implement a company's digital credential program.

Regional Analysis 

The adoption of digital badges in North America is experiencing rapid growth. As a region known for its quick adoption of technology, North America is expected to have the largest market share in the digital badges market. It holds the highest degree of competitiveness and is home to over 39.2% of the total digital badge providers. The United States and Canada are the major contributors to this growth in the North American region. These countries boast a large number of well-established educational institutes that provide quality education.

Technological advancements have played a significant role in the increased adoption of digital badges in both the educational and corporate sectors. Digital badges allow entities in these settings to document and verify specific skills, placing a strong emphasis on an individual's credentials. Several factors are driving this growth, including the widespread adoption of online learning, the growing recognition of the value of digital badges by employers, and the development of open badge standards.

The United States stands out as a leading country in terms of digital badge adoption within the region. It is expected that North America will continue to dominate the Digital Badges market, maintaining this trend throughout the forecast period. Additionally, the presence of firms utilizing digital badge technology has contributed to the overall growth of the market.

In the Asia Pacific region, there is an escalating demand for digital badges as a means to acknowledge and authenticate the skills and knowledge possessed by workers and students. This surge in demand can be attributed to several factors, including the heightened emphasis on employee development and the growing recognition of the significance of lifelong learning. Furthermore, the rapid advancements in technology and the education sectors within the Asia Pacific region are also playing a pivotal role in propelling the growth of the digital badge market.

REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

Key Players:

The Major players in the market are Accreditrust Technologies, Pearson, Open Badge Factory, Instructure, CertifyMe, SkillSoft Corporation, ConvergenceTech, LearningTimes, PeopleCert, Accredible, Parchment, Knowledge Catalyst, EbizON, Badgecraft, Sertifier, Badge List, Learning Vault, Hyperstack, and others in final Report.

Accreditrust Technologies-Company Financial Analysis

Recent development

In April 2023, Accredible formed a partnership with Cengage Partners to provide Digital Badging and Micro-credentials, seamlessly integrating them with Cengage Partners' learning platform.

In November 2022, Credly by Pearson joined forces with NovoEd to enhance the learning journey for professionals in the field of learning and development. Through this collaboration, Credly integrated its services with NovoEd, enabling professionals to issue digital badges that allow learners to easily track their progress and celebrate their achievements.

In April 2022, Instructure made a strategic acquisition by acquiring Concentric Sky, the innovative creator of Badgr, a cutting-edge micro-credentialing platform. This acquisition further expands Instructure's offerings in the credential space, solidifying their position as a leader in the industry.

Digital Badges Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 196.3 Billion
Market Size by 2030  US$ 684.59 Billion
CAGR   CAGR of 16.9 % From 2023 to 2030
Base Year 2022
Forecast Period  2023-2030
Historical Data  2019-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Certification Badges, Recognition Badges, Participation Badges, Achievement Badges, Contribution Badges)
• By Offering (Platform, Services)
• By End User (Academic, Corporate, Government, Non-profit Organizations, Others)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Accreditrust Technologies, Pearson, Open Badge Factory, Instructure, CertifyMe, SkillSoft Corporation, ConvergenceTech, LearningTimes, PeopleCert, Accredible, Parchment, Knowledge Catalyst, EbizON, Badgecraft, Sertifier, Badge List, Learning Vault, Hyperstack
Key Drivers • There is a rising trend in the adoption of online courses and training programs.
• Shift towards digital learning has created a demand for digital badges.
• The incorporation of blockchain technology with digital badges has further fueled their popularity.
• Enhanced Emphasis on Employees' Professional Growth
Market Opportunity • In the Education Industry Rapid Increasing the use of Gamification
• The widespread adoption across different verticals has contributed significantly to the growth of the digital badge market.

 

Frequently Asked Questions

Ans: The CAGR of the Digital Badges Market for the forecast period 2022-2030 is 16.9%.

Ans:  USD 196.3 billion in 2022 is the market share of the Digital Badges Market.

Ans: The forecast period for the Digital Badges Market is 2022-2030.

 

Ans: There are three options available to purchase this report,A. Single User License USD 4650Features: A non-printable PDF to be accessed by just one user at a time 1. No Excel would be delivered along with the PDF 2. 1 complimentary analyst briefing session of 30 minutes to be provided post-purchase and delivery of the study 3. 1 complimentary update to be provided after 6 months of purchase 4. Additional 80 analyst hours of free customization to add extra slices of information that might be missing from the study B. Enterprise User License: USD 6,450 Features: 1. A printable/ sharable and downloadable PDF 2. No limit over the number of users 3. An Excel spreadsheet would be delivered along with the PDF 4. 2 complimentary analyst briefing sessions of 30 minutes each to be provided post-purchase and delivery of the study 5. 2 complimentary updates to be provided within 1 year of purchase 6. Additional 100 analyst hours of free customization to add extra slices of information that might be missing from the study.C: Excel Datasheet: USD 2,3251.  ME sheet is provided in Excel format.2. 1 complimentary analyst briefing session of 30 minutes to be provided post-purchase and delivery of the study

Ans: The North America Region is dominating the Digital Badges Market.

Table of Contents

1.Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.3 Impact of Ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Digital Badges Market, By Type
8.1 Certification Badges
8.2 Recognition Badges
8.3 Participation Badges
8.4 Achievement Badges
8.5 Contribution Badges

9. Digital Badges Market By Offering
9.1 Platform
9.2 Services

10. Digital Badges Market, By End User
10.1 Academic
10.2 Corporate
10.3 Government
10.4 Non-profit Organizations
10.5 Others

11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Digital Badges Market By Country
11.2.2 North America Digital Badges Market By Type
11.2.3 North America Digital Badges Market By Offering
11.2.4 North America Digital Badges Market By End User
11.2.5 USA
11.2.5.1 USA Digital Badges Market By Type
11.2.5.2 USA Digital Badges Market By Offering
11.2.5.3 USA Digital Badges Market By End User
11.2.6 Canada
11.2.6.1 Canada Digital Badges Market By Type
11.2.6.2 Canada Digital Badges Market By Offering
11.2.6.3 Canada Digital Badges Market By End User
11.2.7 Mexico
11.2.7.1 Mexico Digital Badges Market By Type
11.2.7.2 Mexico Digital Badges Market By Offering
11.2.7.3 Mexico Digital Badges Market By End User
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Digital Badges Market by Country
11.3.1.2 Eastern Europe Digital Badges Market By Type
11.3.1.3 Eastern Europe Digital Badges Market By Offering
11.3.1.4 Eastern Europe Digital Badges Market By End User
11.3.1.5 Poland
11.3.1.5.1 Poland Digital Badges Market By Type
11.3.1.5.2 Poland Digital Badges Market By Offering
11.3.1.5.3 Poland Digital Badges Market By End User
11.3.1.6 Romania
11.3.1.6.1 Romania Digital Badges Market By Type
11.3.1.6.2 Romania Digital Badges Market By Offering
11.3.1.6.4 Romania Digital Badges Market By End User
11.3.1.7 Turkey
11.3.1.7.1 Turkey Digital Badges Market By Type
11.3.1.7.2 Turkey Digital Badges Market By Offering
11.3.1.7.3 Turkey Digital Badges Market By End User
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Digital Badges Market By Type
11.3.1.8.2 Rest of Eastern Europe Digital Badges Market By Offering
11.3.1.8.3 Rest of Eastern Europe Digital Badges Market By End User
11.3.2 Western Europe
11.3.2.1 Western Europe Digital Badges Market By Type
11.3.2.2 Western Europe Digital Badges Market By Offering
11.3.2.3 Western Europe Digital Badges Market By End User
11.3.2.4 Germany
11.3.2.4.1 Germany Digital Badges Market By Type
11.3.2.4.2 Germany Digital Badges Market By Offering
11.3.2.4.3 Germany Digital Badges Market By End User
11.3.2.5 France
11.3.2.5.1 France Digital Badges Market By Type
11.3.2.5.2 France Digital Badges Market By Offering
11.3.2.5.3 France Digital Badges Market By End User
11.3.2.6 UK
11.3.2.6.1 UK Digital Badges Market By Type
11.3.2.6.2 UK Digital Badges Market By Offering
11.3.2.6.3 UK Digital Badges Market By End User
11.3.2.7 Italy
11.3.2.7.1 Italy Digital Badges Market By Type
11.3.2.7.2 Italy Digital Badges Market By Offering
11.3.2.7.3 Italy Digital Badges Market By End User
11.3.2.8 Spain
11.3.2.8.1 Spain Digital Badges Market By Type
11.3.2.8.2 Spain Digital Badges Market By Offering
11.3.2.8.3 Spain Digital Badges Market By End User
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Digital Badges Market By Type
11.3.2.9.2 Netherlands Digital Badges Market By Offering
11.3.2.9.3 Netherlands Digital Badges Market By End User
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Digital Badges Market By Type
11.3.2.10.2 Switzerland Digital Badges Market By Offering
11.3.2.10.3 Switzerland Digital Badges Market By End User
11.3.2.11.1 Austria
11.3.2.11.2 Austria Digital Badges Market By Type
11.3.2.11.3 Austria Digital Badges Market By Offering
11.3.2.11.4 Austria Digital Badges Market By End User
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Digital Badges Market By Type
11.3.2.12.2 Rest of Western Europe Digital Badges Market By Offering
11.3.2.12.3 Rest of Western Europe Digital Badges Market By End User
11.4 Asia-Pacific
11.4.1 Asia-Pacific Digital Badges Market by Country
11.4.2 Asia-Pacific Digital Badges Market By Type
11.4.3 Asia-Pacific Digital Badges Market By Offering
11.4.4 Asia-Pacific Digital Badges Market By End User
11.4.5 China
11.4.5.1 China Digital Badges Market By Type
11.4.5.2 China Digital Badges Market By Offering
11.4.5.3 China Digital Badges Market By End User
11.4.6 India
11.4.6.1 India Digital Badges Market By Type
11.4.6.2 India Digital Badges Market By Offering
11.4.6.3 India Digital Badges Market By End User
11.4.7 Japan
11.4.7.1 Japan Digital Badges Market By Type
11.4.7.2 Japan Digital Badges Market By Offering
11.4.7.3 Japan Digital Badges Market By End User
11.4.8 South Korea
11.4.8.1 South Korea Digital Badges Market By Type
11.4.8.2 South Korea Digital Badges Market By Offering
11.4.8.3 South Korea Digital Badges Market By End User
11.4.9 Vietnam
11.4.9.1 Vietnam Digital Badges Market By Type
11.4.9.2 Vietnam Digital Badges Market By Offering
11.4.9.3 Vietnam Digital Badges Market By End User
11.4.10 Singapore
11.4.10.1 Singapore Digital Badges Market By Type
11.4.10.2 Singapore Digital Badges Market By Offering
11.4.10.3 Singapore Digital Badges Market By End User
11.4.11 Australia
11.4.11.1 Australia Digital Badges Market By Type
11.4.11.2 Australia Digital Badges Market By Offering
11.4.11.3 Australia Digital Badges Market By End User
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Digital Badges Market By Type
11.4.12.2 Rest of Asia-Pacific Digital Badges Market By Offering
11.4.12.3 Rest of Asia-Pacific Digital Badges Market By End User
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Digital Badges Market by country
11.5.1.2 Middle East Digital Badges Market By Type
11.5.1.3 Middle East Digital Badges Market By Offering
11.5.1.4 Middle East Digital Badges Market By End User
11.5.1.5 UAE
11.5.1.5.1 UAE Digital Badges Market By Type
11.5.1.5.2 UAE Digital Badges Market By Offering
11.5.1.5.3 UAE Digital Badges Market By End User
11.5.1.6 Egypt
11.5.1.6.1 Egypt Digital Badges Market By Type
11.5.1.6.2 Egypt Digital Badges Market By Offering
11.5.1.6.3 Egypt Digital Badges Market By End User
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Digital Badges Market By Type
11.5.1.7.2 Saudi Arabia Digital Badges Market By Offering
11.5.1.7.3 Saudi Arabia Digital Badges Market By End User
11.5.1.8 Qatar
11.5.1.8.1 Qatar Digital Badges Market By Type
11.5.1.8.2 Qatar Digital Badges Market By Offering
11.5.1.8.3 Qatar Digital Badges Market By End User
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Digital Badges Market By Type
11.5.1.9.2 Rest of Middle East Digital Badges Market By Offering
11.5.1.9.3 Rest of Middle East Digital Badges Market By End User
11.5.2 Africa
11.5.2.1 Africa Digital Badges Market by country
11.5.2.2 Africa Digital Badges Market By Type
11.5.2.3 Africa Digital Badges Market By Offering
11.5.2.4 Africa Digital Badges Market By End User
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Digital Badges Market By Type
11.5.2.5.2 Nigeria Digital Badges Market By Offering
11.5.2.5.3 Nigeria Digital Badges Market By End User
11.5.2.6 South Africa
11.5.2.6.1 South Africa Digital Badges Market By Type
11.5.2.6.2 South Africa Digital Badges Market By Offering
11.5.2.6.3 South Africa Digital Badges Market By End User
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Digital Badges Market By Type
11.5.2.7.2 Rest of Africa Digital Badges Market By Offering
11.5.2.7.3 Rest of Africa Digital Badges Market By End User
11.6 Latin America
11.6.1 Latin America Digital Badges Market by Country
11.6.2 Latin America Digital Badges Market By Type
11.6.3 Latin America Digital Badges Market By Offering
11.6.4 Latin America Digital Badges Market By End User
11.6.5 Brazil
11.6.5.1 Brazil Digital Badges Market By Type
11.6.5.2 Brazil Digital Badges Market By Offering
11.6.5.3 Brazil Digital Badges Market By End User
11.6.6 Argentina
11.6.6.1 Argentina Digital Badges Market By Type
11.6.6.2 Argentina Digital Badges Market By Offering
11.6.6.3 Argentina Digital Badges Market By End User
11.6.7 Colombia
11.6.7.1 Colombia Digital Badges Market By Type
11.6.7.2 Colombia Digital Badges Market By Offering
11.6.7.3 Colombia Digital Badges Market By End User
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Digital Badges Market By Type
11.6.8.2 Rest of Latin America Digital Badges Market By Offering
11.6.8.3 Rest of Latin America Digital Badges Market By End User

12. Company profile
12.1 Accreditrust Technologies
12.1.1 Company Overview
12.1.2 Financials
12.1.3 Product/Services/Offerings
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Pearson.
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Product/Services/Offerings
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Open Badge Factory.
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Product/Services/Offerings
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Instructure.
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Product/Services/Offerings
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 CertifyMe.
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Product/Services/Offerings
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 SkillSoft Corporation.
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Product/Services/Offerings
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 ConvergenceTech
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Product/Services/Offerings
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 LearningTimes.
12.8.1 Company overview
12.8.2 Financials
12.8.3 Product/Services/Offerings
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 PeopleCert.
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Services/Offerings
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Accredible.
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Services/Offerings
12.10.4 SWOT Analysis
12.10.5 The SNS View

13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions

14. Use Case and Best Practices

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Start a Conversation

Hi! Click one of our member below to chat on Phone