In-Vehicle Infotainment Market Report Scope & Overview:

The In-Vehicle Infotainment Market Size was valued at USD 22.97 billion in 2022 and is expected to reach USD 45.44 billion by 2030, and grow at a CAGR of 8.9% over the forecast period 2023-2030.

The vehicle's in-vehicle entertainment system combines all of the vehicle's infotainment capabilities, including tuner reception, media connectivity, audio playback, navigation, and HMI. It provides audio/video entertainment and information material, such as radio, media player, TV, and video, as well as telephone, navigation, speech control, apps, and connectivity functions, bringing digital life to the road.

In-vehicle Infotainment Market Revenue Analysis

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Furthermore, the screen size of infotainment systems is increasing with each new model launch, as it adds a premium element to the car and becomes an important factor to consider when acquiring a new vehicle. Furthermore, premium vehicle manufacturers are taking infotainment systems to the next level. Furthermore, premium and luxury vehicles are more likely to have screens larger than 8 inches.



  • Growing smartphone integration with in-vehicle infotainment systems provides cost-effective options.

  • Rapid expansion in the manufacturing of high-resolution touch screen infotainment to improve user experience.

  • OEM software has been built to provide customers with a smooth experience across the cloud, vehicle, and smartphone.

  • The infotainment sector is moving toward cloud technologies & key contributors in in-vehicle infotainment innovations.


  • Added expense of annual service subscriptions paired with software and subscription model upgrades.

  • The touch screen infotainment causes a distraction while driving and may raise the chance of an accident.


  • The implementation of govt. rules for passenger cars is likely to give growth prospects in the in-vehicle infotainment market.

  • Automobile manufacturers are developing technology that will allow smartphones to be integrated at a reasonable cost.

  • Manufacturers are attempting to combine processing power with system competitiveness.


  • Cybersecurity threats are projected to be an issue for in-vehicle infotainment systems around the world.

  • Drivers' distraction while using auto infotainment systems, which results in a drop in vehicle sales.


The COVID-16 epidemic has had a significant impact on the automotive industry's overall supply chain. Raw material providers were impacted by the production and logistics stop. The pandemic hampered the industry's overall growth in 1717 and early 1721. Because the expansion of the in-car infotainment system industry is strongly tied to vehicle manufacturing, this scenario influenced the market, particularly in European and North American countries.

During a pandemic, industry leaders are attempting to develop new ways to incorporate critical information such as contact information, a list of nearby hospitals and medical centres, and quick reference information for primary symptoms, as well as official local governmental guidance and improved user experience. The adoption of such methods is expected to boost demand for in-car entertainment in the near future.

To achieve traction in the in-vehicle infotainment industry, these companies used new product introductions, collaborations, and joint ventures.


By form:

  • Embedded

  • Tethered

  • Integrated

By location:

  • Front Row

  • Rear Row

By Vehicle Type:

  • Passengers cars

  • LCV

  • HCV

By Component:

  • Display Unit/ Infotainment Unit

  • Control Panel

  • Telematics Control Unit

  • Head-Up Display

By Operating System:

  • Linux

  • QNX

  • Microsoft

  • Others

By Connectivity:

  • 3G

  • 4G

  • 5G

By Installation type:

  • OEM

  • Aftermarket

In-vehicle Infotainment Market Segmentation Analysis

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Due to its largest car sales over the last decade, China occupied a significant share of the Asia-Pacific automotive sector among Asia-Pacific countries. Due to automakers' increasing focus on new energy vehicles (NEV), the country is expected to continue to have favourable vehicle sales during the projection period.

Vehicle production is mostly driven by countries like China, South Korea, India, and Japan, which account for 88 percent of overall vehicle production and 55 percent of global vehicle production in 1721. As a result, rising vehicle production, combined with changing customer preferences and rising middle-class per capita income, is boosting vehicle demand.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The market for in-vehicle entertainment has consolidated. The leading players in the in-vehicle entertainment industry are Harman International (US), Denso Corporation, Samsung Electronics, Pioneer Corporation, Apyiv PLC, Panasonic Corporation (Japan), Alps Alpine Co Ltd (Japan), Garmin ltd, Fujitsu ten ltd, Robert Bosch GmbH (Germany), and Continental AG (Germany).

Panasonic Corporation (Japan)-Company Financial Analysis

In-vehicle Infotainment Market Report Scope:
Report Attributes Details
 Market Size in 2022  US$ 22.97 Bn
 Market Size by 2030  US$ 45.44 Bn
 CAGR   CAGR of 8.9% From 2023 to 2030
 Base Year  2022
 Forecast Period  2023-2030
 Historical Data  2020-2021
 Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
 Key Segments • By form (Embedded, Tethered, Integrated)
• By location (Front Row, Rear Row)
• By Vehicle Type (Passengers cars, LCV, HCV)
• By Component (Display Unit, Infotainment Unit, Control Panel, Telematics Control Unit, Head-Up Display)
• By Operating System (Linux, QNX, Microsoft, Others)
• By Connectivity (3G, 4G, 5G)
• By Installation type (OEM, Aftermarket)
 Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
 Company Profiles Harman International, Denso Corporation, Samsung Electronics, Pioneer Corporation, Apyiv PLC, Panasonic Corporation, Alps Alpine Co Ltd, Garmin ltd, Fujitsu ten ltd, Robert Bosch GmbH, and Continental AG
 Key Drivers • Growing smartphone integration with in-vehicle infotainment systems provides cost-effective options.
• Rapid expansion in the manufacturing of high-resolution touch screen infotainment to improve user experience.
 Restraints • Added expense of annual service subscriptions paired with software and subscription model upgrades.
• The touch screen infotainment causes a distraction while driving and may raise the chance of an accident.


Frequently Asked Questions

The CAGR of the In-Vehicle Infotainment Market is 8.9%.

USD 22.97 billion is the market value in 2022.

The forecast period of the In-Vehicle Infotainment Market is 2023-2030.

  • The implementation of govt. rules for passenger cars are likely to give growth prospects in the in-vehicle infotainment market.
  • Automobile manufacturers are developing technology that will allow smartphones to be integrated at a reasonable cost.

The Asia Pacific region high share of the In-Vehicle Infotainment Market

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis

8.  Global In-vehicle Infotainment Market Segmentation, by form

8.1 Embedded

8.2 Tethered

8.3 Integrated

9.  Global In-vehicle Infotainment Market Segmentation, by Location

9.1 Front Row

9.2 Rear Row

10. Global In-vehicle Infotainment Market Segmentation, by Vehicle type

10.1 Passengers cars

10.2 LCV

10.3 HCV

11. Global In-vehicle Infotainment Market Segmentation, by Component

11.1 Display Unit/ Infotainment Unit

11.2 Control Panel

11.3 Telematics Control Unit

11.4 Head-Up Display

12. Global In-vehicle Infotainment Market Segmentation, by operating System

12.1 Linux

12.2 QNX

12.3 Microsoft

12.4 Others

13. Global In-vehicle Infotainment Market Segmentation, by Connectivity

13.1 3G

13.2 4G

13.3 5G

14.  Global In-vehicle Infotainment Market Segmentation, by Installation type

14.1 OEM

14.2 Replacement/Aftermarket

15. Regional Analysis

15.1 Introduction

15.2 North America

15.2.1 USA

15.2.2  Canada

15.2.3  Mexico

15.3 Europe

16.3.1  Germany

16.3.2  UK

16.3.3  France

16.3.4  Italy

16.3.5  Spain

16.3.6  The Netherlands

16.3.7  Rest of Europe

16.4 Asia-Pacific

16.4.1  Japan

16.4.2  South Korea

16.4.3  China

16.4.4  India

16.4.5  Australia

16.4.6  Rest of Asia-Pacific

16.5 The Middle East & Africa

16.5.1  Israel

16.5.2  UAE

16.5.3  South Africa

16.5.4  Rest

16.6 Latin America

16.6.1  Brazil

16.6.2  Argentina

16.6.3  Rest of Latin America

17. Company Profiles

17.1 Robert Bosch

17.1.1 Financial

17.1.2 Products/ Services Offered

17.1.3 SWOT Analysis

17.1.4 The SNS view

17.2 Continental AG

17.3 Qualcomm technologies

17.4 Verizon

17.5 Intel Corporation

17.6 Delphi Automotive Plc

17.7 LG Electronics

17.8 Harman International

17.8 DENSO Corporation

17.9 Ficosa International SA

17.10 Magnetic Marelli SpA

17.11 Trimble Inc. (U.S.)

17.16 TomTom International B.V. (Netherlands)

17.17 Telogis (U.S.)

17.14 Visteon Corporation (U.S.)

17.15 AT&T Inc. (U.S.)

17.16 Harman International Industries, Inc. (U.S.)

18. Competitive Landscape

18.1 Competitive Benchmarking

18.2 Market Share analysis

18.3 Recent Developments

19. Conclusion

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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