Table Of Contents
1. Introduction
1.1 Market Definition & Scope
1.2 Research Assumptions & Abbreviations
1.3 Research Methodology
2. Executive Summary
2.1 Market Snapshot
2.2 Market Absolute $ Opportunity Assessment & Y-o-Y Analysis, 2022 – 2033
2.3 Market Size & Forecast, By Segmentation, 2022 – 2033
2.3.1 Market Size By Component
2.3.2 Market Size By Channel Type
2.3.3 Market Size By Application
2.3.4 Market Size By End-User Industry
2.4 Market Share & Bps Analysis By Region, 2024
2.5 Industry Growth Scenarios – Conservative, Likely & Optimistic
2.6 Industry CxO’s Perspective
3. Market Overview
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Key Market Trends
3.2 Industry PESTLE Analysis
3.3 Key Industry Forces (Porter’s) Impacting Market Growth
3.4 Industry Supply Chain Analysis
3.4.1 Raw Material Suppliers
3.4.2 Manufacturers
3.4.3 Distributors/Suppliers
3.4.4 Customers/End-Users
3.5 Industry Life Cycle Assessment
3.6 Parent Market Overview
3.7 Market Risk Assessment
4. Statistical Insights & Trends Reporting
4.1 Personalization, AI & Predictive Analytics Insights
4.1.1 % of platforms using AI-driven recommendations
4.1.2 Share of campaigns using dynamic/personalized content
4.1.3 Predictive lead scoring accuracy levels
4.1.4 Conversion uplift due to AI-based segmentation
4.1.5 Percentage of companies using automation for customer journey mapping
4.2 Sales Funnel & Lead Management Metrics
4.2.1 Speed of lead response time before vs. after automation
4.2.2 Increase in volume of marketing-qualified leads (MQLs)
4.2.3 Lead drop-off rates at each funnel stage
4.2.4 % of automated lead nurturing flows
4.2.5 Sales velocity improvements (time taken to convert a lead)
4.3 Customer Retention & Loyalty Analytics
4.3.1 Share of automated retention campaigns vs. manual ones
4.3.2 Churn reduction % attributed to marketing automation
4.3.3 Loyalty program engagement improvements
4.3.4 Average frequency of automated re-engagement campaigns
4.3.5 Renewal and upsell revenue share driven by automation
5. Marketing Automation Market Segmental Analysis & Forecast, By Component, 2022 – 2033, Value (USD Billion)
5.1 Introduction
5.2 Software
5.2.1 Key Trends
5.2.2 Market Size & Forecast, 2022 – 2033
5.3 Services
5.4 Professional Services
5.5 Managed Services
5.6 Consulting Services
5.7 Integration & Implementation Services
6. Marketing Automation Market Segmental Analysis & Forecast, By Channel Type, 2022 – 2033, Value (USD Billion)
6.1 Introduction
6.2 Website
6.2.1 Key Trends
6.2.2 Market Size & Forecast, 2022 – 2033
6.3 Email
6.4 Mobile App
6.5 Social Media
6.6 SMS & Push Notifications
7. Marketing Automation Market Segmental Analysis & Forecast, By Application, 2022 – 2033, Value (USD Billion)
7.1 Introduction
7.2 Email Marketing
7.2.1 Key Trends
7.2.2 Market Size & Forecast, 2022 – 2033
7.3 Lead Nurturing & Lead Scoring
7.4 Campaign Management
7.5 Social Media Marketing
7.6 Mobile Marketing
7.7 Search Engine Marketing
7.8 Type 7
7.9 Type 8
8. Marketing Automation Market Segmental Analysis & Forecast, By End-User Industry, 2022 – 2033, Value (USD Billion)
8.1 Introduction
8.2 BFSI
8.2.1 Key Trends
8.2.2 Market Size & Forecast, 2022 – 2033
8.3 Retail & E-commerce
8.4 IT & Telecom
8.5 Healthcare
8.6 Manufacturing
8.7 Media & Entertainment
9. Marketing Automation Market Segmental Analysis & Forecast By Region, 2021 – 2025, Value (USD Billion)
9.1 Introduction
9.2 North America
9.2.1 Key Trends
9.2.2 Marketing Automation Market Size & Forecast, By Component, 2022 – 2033
9.2.3 Marketing Automation Market Size & Forecast, By Channel Type, 2022 – 2033
9.2.4 Marketing Automation Market Size & Forecast, By Application, 2022 – 2033
9.2.5 Marketing Automation Market Size & Forecast, By End-User Industry, 2022 – 2033
9.2.6 Marketing Automation Market Size & Forecast, By Country, 2022 – 2033
9.2.6.1 USA
9.2.6.2 Canada
9.3 Europe
9.3.1 Key Trends
9.3.2 Marketing Automation Market Size & Forecast, By Component, 2022 – 2033
9.3.3 Marketing Automation Market Size & Forecast, By Channel Type, 2022 – 2033
9.3.4 Marketing Automation Market Size & Forecast, By Application, 2022 – 2033
9.3.5 Marketing Automation Market Size & Forecast, By End-User Industry, 2022 – 2033
9.3.6 Marketing Automation Market Size & Forecast, By Country, 2022 – 2033
9.3.6.1 Germany
9.3.6.2 UK
9.3.6.3 France
9.3.6.4 Italy
9.3.6.5 Spain
9.3.6.6 Russia
9.3.6.7 Poland
9.3.6.8 Rest of Europe
9.4 Asia-Pacific
9.4.1 Key Trends
9.4.2 Marketing Automation Market Size & Forecast, By Component, 2022 – 2033
9.4.3 Marketing Automation Market Size & Forecast, By Channel Type, 2022 – 2033
9.4.4 Marketing Automation Market Size & Forecast, By Application, 2022 – 2033
9.4.5 Marketing Automation Market Size & Forecast, By End-User Industry, 2022 – 2033
9.4.6 Marketing Automation Market Size & Forecast, By Country, 2022 – 2033
9.4.6.1 China
9.4.6.2 India
9.4.6.3 Japan
9.4.6.4 South Korea
9.4.6.5 Australia
9.4.6.6 ASEAN Countries
9.4.6.7 Rest of Asia-Pacific
9.5 Latin America
9.5.1 Key Trends
9.5.2 Marketing Automation Market Size & Forecast, By Component, 2022 – 2033
9.5.3 Marketing Automation Market Size & Forecast, By Channel Type, 2022 – 2033
9.5.4 Marketing Automation Market Size & Forecast, By Application, 2022 – 2033
9.5.5 Marketing Automation Market Size & Forecast, By End-User Industry, 2022 – 2033
9.5.6 Marketing Automation Market Size & Forecast, By Country, 2022 – 2033
9.5.6.1 Brazil
9.5.6.2 Argentina
9.5.6.3 Mexico
9.5.6.4 Colombia
9.5.6.5 Rest of Latin America
9.6 Middle East & Africa
9.6.1 Key Trends
9.6.2 Marketing Automation Market Size & Forecast, By Component, 2022 – 2033
9.6.3 Marketing Automation Market Size & Forecast, By Channel Type, 2022 – 2033
9.6.4 Marketing Automation Market Size & Forecast, By Application, 2022 – 2033
9.6.5 Marketing Automation Market Size & Forecast, By End-User Industry, 2022 – 2033
9.6.6 Marketing Automation Market Size & Forecast, By Country, 2022 – 2033
9.6.6.1 UAE
9.6.6.2 Saudi Arabia
9.6.6.3 Qatar
9.6.6.4 Egypt
9.6.6.5 South Africa
9.6.6.6 Rest of Middle East & Africa
10. Competitive Landscape
10.1 Key Players' Positioning
10.2 Competitive Developments
10.2.1 Key Strategies Adopted (%), By Key Players, 2024
10.2.2 Year-Wise Strategies & Development, 2021 – 2025
10.2.3 Number Of Strategies Adopted By Key Players, 2024
10.3 Market Share Analysis, 2024
10.4 Product/Service & Application Benchmarking
10.4.1 Product/Service Specifications & Features By Key Players
10.4.2 Product/Service Heatmap By Key Players
10.4.3 Application Heatmap By Key Players
10.5 Industry Start-Up & Innovation Landscape
10.6 Key Company Profiles
10.6.1 HubSpot
10.6.1.1 Company Overview & Snapshot
10.6.1.2 Product/Service Portfolio
10.6.1.3 Key Company Financials
10.6.1.4 SWOT Analysis
10.6.2 Salesforce Marketing Cloud
10.6.3 Adobe Marketo Engage
10.6.4 Oracle Eloqua
10.6.5 ActiveCampaign
10.6.6 Mailchimp
10.6.7 Klaviyo
10.6.8 SAP Emarsys
10.6.9 Zoho Marketing Automation
10.6.10 Keap (Infusionsoft)
10.6.11 Act-On Software
10.6.12 Brevo (Sendinblue)
10.6.13 SharpSpring
10.6.14 Braze
10.6.15 Iterable
10.6.16 MoEngage
10.6.17 Insider
10.6.18 SAS Customer Intelligence
10.6.19 Acoustic
10.6.20 Constant Contact
11. Analyst Recommendations
11.1 SNS Insider Opportunity Map
11.2 Industry Low-Hanging Fruit Assessment
11.3 Market Entry & Growth Strategy
11.4 Analyst Viewpoint & Suggestions on Market Growth
12. Assumptions
13. Disclaimer
14. Appendix
14.1 List Of Tables
14.2 List Of Figures
