The Mobile Engagement Market size was valued at USD 18.55 billion in 2024 and is expected to reach USD 284.09 billion by 2032, expanding at a CAGR of 40.9% over the forecast period of 2025-2032.
As businesses strive to deliver personalized, real-time communication with customers to provide the best experience, it is gaining traction in the mobile engagement industry. It includes push notifications, SMS, in-app messaging, emails, and app content as solutions to support multi-channel user engagement. BFSI, retail, and telecoms are leveraging these tools to drive retention and conversions. The market is dominated by large enterprises, while SMEs are the fastest-growing segment as they are undergoing digital transformation. Geography-wise, North America is leading while Asia-Pacific is fast catching up. Some of the prominent mobile engagement market companies are Urban Airship, Braze, IBM, and Salesforce, among others. Innovation in new AI-Powered, Data-Driven Solutions for deeper Customer Connection is majorly fueling the demand for the market.
According to research, mobile engagement platforms reduce customer churn by up to 25%, with 59% of enterprises using them across 3+ digital channels, and 5G regions seeing 37% higher mobile campaign interaction.
The U.S. Mobile Engagement Market reached USD 3.46 billion in 2024 and is projected to grow to USD 46.35 billion by 2032, with a CAGR of 38.57% over 2025-2032
The U.S. is the most dominant due to its technological infrastructure, high penetration of smartphones, and adoption of mobile apps across verticals, such as retail, BFSI, and telecom. Large investments in digital marketing and customer experience technologies further propel growth. Factors driving the market are the growing demand for individualized communication, such as via push notifications, SMS, in-app messaging, and emails, facilitating customer engagement and customer loyalty. In addition, e-commerce is on the rise, and the improved merger of artificial intelligence and machine learning allows for hyper-personalized, real-time interactions. The U.S. digital ecosystem is well-matured, and possessing some very innovative vendors has made the country a leader for mobile engagement solutions globally.
Drivers:
Increasing Adoption of Personalized and Real-Time Mobile Communication Channels Drives Customer Engagement Growth
High adoption of custom-made and immediate ways of communication is the major factor accelerating the mobile engagement market growth. Businesses use push notifications, SMS, in-app messaging, and email campaigns to send targeted content based on what the customer likes, thus creating more customer satisfaction and loyalty. Now, AI and machine learning are being used to provide better predictive analytics to hyper-personalize experiences. Furthermore, omnichannel strategies are emerging to facilitate smooth experiences on various devices. In today’s fast-paced digital era, enterprises invest heavily in mobile engagement technologies to meet consumer demand for instant, relevant brand interactions, driving widespread adoption.
Restraints:
Data Privacy Concerns and Regulatory Compliance Limit the Expansion of Mobile Communication Platforms
A major restraint is privacy and data protection regulations. Demand for data privacy is rising among users, while legislation including GDPR and CCPA calls for stringent data collection and usage standards. This forces companies to invest in compliance mechanisms, which not only increases the cost of operations but also causes some delay in deployment. In addition, the fast-changing privacy policies breed uncertainty, limiting the scope of actionable insights. Such restraint, however, will also serve to delay the growth of mobile engagement, especially among smaller organizations that may not have the disposable resources to ensure full compliance while still engaging on a one-to-one basis.
Opportunities:
Rising Demand for AI-Driven Automation and Predictive Analytics Opens New Growth Opportunities
AI and mobile communication can benefit a lot and expand together. Tools infused with AI improve the accuracy of targeting, performance of campaign placement, and timely delivery of custom messages through automation, directly increasing engagement rates and return on adverts. Innovations, such as sophisticated chatbots and machine learning algorithms that facilitate live evaluation of customer behavior have made it easy for businesses to anticipate customer needs and act accordingly. This will be complemented by increasing investments in AI technologies in various sectors, making way for the mobile engagement solutions innovations that provide the best customer experience or operational efficiency.
Challenges:
Managing Multi-Channel Coordination and Avoiding Customer Overload Remain Key Operational Challenges
The biggest challenge is managing engagement using various channels without bombarding customers. On the contrary, over-communication can make people experience message fatigue, unsubscribe, and lose interest in your brand. This necessitates a high level of orchestration, and orchestration would require integration with real-time data sources on the other end of the spectrum to ensure consistency of messaging while respecting user preferences. In recent mobile engagement market trends, work on frequency capping and sentiment analysis using AI has been witnessed to mitigate customer overloading.
By Solution
The SMS and MMS segment held the highest revenue share of 22.40% during 2024. Due to the wide availability and high open rates of SMS and MMS, even in parts of the globe with limited internet access. This category is extremely useful for transaction alerts, messages, and promotional messages in the BFSI and retail sectors. To boost user engagement, some of the companies like Twilio and Sinch are introducing new SMS APIs, MMS with rich multimedia features. The section is further accelerated by the increase in mobile banking due to its real-time communication requirements.
The push notifications segment will grow at the highest CAGR of 41.83%, due to the increasing need for real-time personalized communication. Push notifications are especially useful for businesses as they can help with re-engagement, updates, and offers, especially in apps. One of the main drivers is that app usage is on the rise and consumer expectations is demanding on time content. The effectiveness of push notifications in boosting app stickiness and causing user actions makes it inevitable that they emerge as a crucial constituent of mobile engagement, particularly for the retail, media, and e-commerce platforms.
Recently, Braze debuted automation and segmentation capabilities, while OneSignal unveiled predictive notification delivery.
By Organization Size
The large enterprises segment contributed a 56.19% revenue share in 2024. They prioritize personalization grounded in data to be ahead of the curve on competition. Salesforce and Oracle have added AI-driven automation and customer journey mapping features to their respective mobile engagement suites over the past few weeks. Phone engagement tools are not just needed but are fundamental in mobile engagement for large enterprises as their scale and levels of complexity are higher, and it becomes impractical to reach such a huge customer base spanning many regions and platforms without one.
SMEs are projected to grow at the highest CAGR of 41.73%, as digital transformation becomes critical to business sustainability and competitiveness. SaaS-based mobile engagement platforms, such as MoEngage and CleverTap have made personalized communication strategies more affordable to smaller firms. These tools enable SMEs to level the playing field with bigger competitors by providing targeted messaging, behavioral analytics, and automated workflows. This initiative aims to enhance customer retention while maximizing ROI and ensuring greater visibility and efficiency for our marketing investments across various strategic projects.
By End-User Industry
The BFSI segment holds the largest mobile engagement market share of 24.49% in 2024, due to the sector's requirement for secure delivery of timely and tailored customer communication. Banks and insurers use mobile engagement to offer alerts or promotions and provide immediate support via SMS, push, and in-app messages. Vibes and Upland Software have offered solutions for the financial services segment with an emphasis on data privacy and compliance. As mobile banking usage increases and customers expect 24/7 access to their money, the demand for powerful mobile engagement tools is rising
According to research, BFSI users show the highest opt-in rate for mobile alerts, with 72% in North America enabling app notifications.
The retail segment is expected to witness the fastest CAGR of 43.21%, propelling the growth owing to increasing focus on omnichannel customer experience and personalized promotions. Mobile engagement is used by retailers for flash sales, loyalty programs, and cart abandonment reminders. Just over the past few months, Braze and Urban Airship have announced launches of features for retailers, including dynamic product recommendations and location-based notifications. A big reason is consumer behavior towards mobile shopping and digital touchpoints. Increasing competition has led retailers across verticals to invest in mobile engagement platforms for customer loyalty & repeat purchases, which is a significant segment contributing to the market growth.
North America is a market leader with a 23.42% share, an advanced digital infrastructure, higher smartphone penetration, and the adoption of emerging technologies like AI and ML. The presence of a large number of tech giants in the region is the reason why the U.S. dominates the mobile marketing market globally, while the rising demand for personalized mobile marketing among customers to strengthen engagement with users is largely driving the growth of the market in Europe.
The U.S. dominates the region due to its robust digital ecosystem, large mobile user base, and significant investments by enterprises in data-driven mobile marketing technologies.
Europe is continuing to experience steady growth in mobile engagement due to rising mobile commerce, GDPR-based data strategies, and increased consumer expectations for personalized experiences. While BFSI and the retail industry have channeled their investments for omnichannel engagement to enhance customer loyalty and interaction on mobile platforms.
The U.K. is the leader in Europe based on high mobile penetration and a relatively mature e-commerce landscape and strong enterprise adoption of customer engagement technologies.
Asia Pacific is the fastest-growing region with a CAGR of 41.54%, due to the area's huge mobile user bases, increased available internet, and rapid adoption of digitalization among developing economies in the region. The need for mobile engagement solutions in the region is further fueled by rapid urbanization and mobile-first consumer behavior.
China rules due to the size of its smartphone user population, the app economy, and government actions to drive both digital infrastructure and business transformation.
The Middle East & Africa and Latin America are witnessing the increasing adoption of mobile engagement because of growing smartphone penetration, digital transformation trends, and mobile-first strategies, with the UAE and Brazil taking the lead to having well-established infrastructure and robust digital ecosystems.
The major key players of the Mobile Engagement Market are Urban Airship, BRAZE (Appboy), IBM Corporation, Vibes, Upland Software, Salesforce, Marketo Engage, Selligent, Oracle, and MoEngage.
In May 2024, Braze introduced new channel integrations and feature enhancements at Forge 2024, advancing its platform's capabilities to drive customer engagement and deliver greater personalization.
In May 2024, IBM introduced new AI assistant functionality and feature innovations at Think 2024, hoping to improve enterprise productivity, simplify automation, and reinforce its position in AI-powered enterprise solutions.
| Report Attributes | Details |
|---|---|
| Market Size in 2024 | USD 18.55 Billion |
| Market Size by 2032 | USD 284.09 Billion |
| CAGR | CAGR of 40.9% From 2025 to 2032 |
| Base Year | 2024 |
| Forecast Period | 2025-2032 |
| Historical Data | 2021-2023 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | •By Solution (SMS and MMS, Push Notifications, In-App Messaging, E-mails, App/Web Content, Others) •By Organization Size (Large Enterprises, Small and Medium Enterprises (SMEs) •By End-User Industry (BFSI, Media and Entertainment, Retail, Travel and Hospitality, IT and Telecom, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Poland, Turkey, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Urban Airship, BRAZE (Appboy), IBM Corporation, Vibes, Upland Software, Salesforce, Marketo Engage, Selligent, Oracle, MoEngage |
Ans: The Mobile Engagement Market is expected to expand at a CAGR of 40.9% over the forecast period from 2025 to 2032.
Ans: The Mobile Engagement Market size was valued at USD 18.55 billion in 2024.
Ans: The major growth factor driving the Mobile Engagement Market is the increasing adoption of personalized and real-time mobile communication channels, such as push notifications, SMS, in-app messaging, and emails, which help enhance customer engagement and loyalty.
Ans: The SMS and MMS segment dominated the Mobile Engagement Market by type in 2024, holding the highest revenue share of 22.40%, owing to its broad reach and high open rates, even in areas with limited internet access.
Ans: North America dominated the Mobile Engagement Market in 2024, with a market share of 23.73%, driven by its advanced digital infrastructure, high smartphone penetration, and early adoption of emerging technologies like AI and ML.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Time-to-Engage (TTE) Metrics
5.2 Micro-Moment Conversion Rate
5.3 AI/ML Adoption Rate in Engagement Tools
5.4 Multi-Device Continuity Rate
6. Competitive Landscape
6.1 List of Major Companies, By Region
6.2 Market Share Analysis, By Region
6.3 Product Benchmarking
6.3.1 Product specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and Supply Chain Strategies
6.4.3 Expansion plans and new Product launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. Mobile Engagement Market Segmentation By Solution
7.1 Chapter Overview
7.2 SMS AND MMS
7.2.1 SMS AND MMS Market Trends Analysis (2021-2032)
7.2.2 SMS AND MMS Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3 Push Notifications
7.3.1 Push Notifications Market Trends Analysis (2021-2032)
7.3.2 Push Notifications Market Size Estimates and Forecasts to 2032 (USD Billion)
7.4 In-App Messaging
7.4.1 In-App Messaging Market Trends Analysis (2021-2032)
7.4.2 In-App Messaging Market Size Estimates and Forecasts to 2032 (USD Billion)
7.5 E-mails
7.5.1 E-mails Market Trends Analysis (2021-2032)
7.5.2 E-mails Market Size Estimates and Forecasts to 2032 (USD Billion)
7.6 App/Web Content
7.6.1 App/Web Content Market Trends Analysis (2021-2032)
7.6.2 App/Web Content Market Size Estimates and Forecasts to 2032 (USD Billion)
7.7 Others
7.7.1 Others Market Trends Analysis (2021-2032)
7.7.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
8. Mobile Engagement Market Segmentation By Organization Size
8.1 Chapter Overview
8.2 Large Enterprises
8.2.1 Large Enterprises Market Trend Analysis (2021-2032)
8.2.2 Large Enterprises Market Size Estimates and Forecasts to 2032 (USD Billion)
8.3 Small and Medium Enterprises (SMEs)
8.3.1 Small and Medium Enterprises (SMEs) Market Trends Analysis (2021-2032)
8.3.2 Small and Medium Enterprises (SMEs) Market Size Estimates and Forecasts to 2032 (USD Billion)
9. Mobile Engagement Market Segmentation By End-User Industry
9.1 Chapter Overview
9.2 BFSI
9.2.1 BFSI Market Trends Analysis (2021-2032)
9.2.2 BFSI Market Size Estimates and Forecasts to 2032 (USD Billion)
9.3 Media and Entertainment
9.3.1 Media and Entertainment Market Trends Analysis (2021-2032)
9.3.2 Media and Entertainment Market Size Estimates and Forecasts to 2032 (USD Billion)
9.4 Retail
9.4.1 Retail Market Trends Analysis (2021-2032)
9.4.2 Retail Market Size Estimates and Forecasts to 2032 (USD Billion)
9.5 Travel and Hospitality
9.5.1 Travel and Hospitality Market Trends Analysis (2021-2032)
9.5.2 Travel and Hospitality Market Size Estimates and Forecasts to 2032 (USD Billion)
9.5 IT and Telecom
9.5.1 IT and Telecom Market Trends Analysis (2021-2032)
9.5.2 IT and Telecom Market Size Estimates and Forecasts to 2032 (USD Billion)
9.5 Others
9.5.1 Others Market Trends Analysis (2021-2032)
9.5.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
10. Regional Analysis
10.1 Chapter Overview
10.2 North America
10.2.1 Trends Analysis
10.2.2 North America Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.2.3 North America Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.2.4 North America Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.2.5 North America Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.2.6 USA
10.2.6.1 USA Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.2.6.2 USA Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.2.6.3 USA Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.2.7 Canada
10.2.7.1 Canada Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.2.7.2 Canada Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.2.7.3 Canada Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.2.8 Mexico
10.2.8.1 Mexico Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.2.8.2 Mexico Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.2.8.3 Mexico Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.3 Europe
10.3.1 Trends Analysis
10.3.2 Europe Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.3.3 Europe Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.3.4 Europe Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.3.5 Europe Mobile Engagement Market Estimates and Forecasts, By End-User Industry(2021-2032) (USD Billion)
10.3.6 Germany
10.3.1.6.1 Germany Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.3.1.6.2 Germany Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.3.1.6.3 Germany Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.3.7 France
10.3.7.1 France Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.3.7.2 France a Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.3.7.3 France Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.3.8 UK
10.3.8.1 UK Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.3.8.2 UK Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.3.8.3 UK Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.3.9 Italy
10.3.9.1 Italy Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.3.9.2 Italy Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.3.9.3 Italy Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.3.10 Spain
10.3.10.1 Spain Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.3.10.2 Spain Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.3.10.3 Spain Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.3.12 Poland
10.3.12.1 Poland Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.3.12.1 Poland Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.3.12.3 Poland Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.3.12.3 Poland Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.3.13 Turkey
10.3.13.1 Turkey Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.3.13.2 Turkey Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.3.13.3 Turkey Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.3.14 Rest of Europe
10.3.14.1 Rest of Europe Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.3.14.2 Rest of Europe Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.3.14.3 Rest of Europe Mobile Engagement Market Estimates and Forecasts, By End-User Industry(2021-2032) (USD Billion)
10.4 Asia-Pacific
10.4.1 Trends Analysis
10.4.2 Asia-Pacific Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.4.3 Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.4.4 Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.4.5 Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.4.6 China
10.4.6.1 China Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.4.6.2 China Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.4.6.3 China Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.4.7 India
10.4.7.1 India Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.4.7.2 India Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.4.7.3 India Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.4.8 Japan
10.4.8.1 Japan Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.4.8.2 Japan Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.4.8.3 Japan Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.4.9 South Korea
10.4.9.1 South Korea Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.4.9.2 South Korea Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.4.9.3 South Korea Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.4.10 Singapore
10.4.10.1 Singapore Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.4.10.2 Singapore Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.4.10.3 Singapore Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.4.11 Australia
10.4.11.1 Australia Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.4.11.2 Australia Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.4.11.3 Australia Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.4.12 Rest of Asia-Pacific
10.4.12.1 Rest of Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.4.12.2 Rest of Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.4.12.3 Rest of Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.5 Middle East and Africa
10.5.1 Trends Analysis
10.5.2 Middle East and Africa East Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.5.3Middle East and Africa Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.5.4 Middle East and Africa Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.5.5 Middle East and Africa Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.5.6 UAE
10.5.6.1 UAE Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.5.6.2 UAE Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.5.6.3 UAE Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.5.7 Saudi Arabia
10.5.7.1 Saudi Arabia Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.5.7.2 Saudi Arabia Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.5.7.3 Saudi Arabia Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.5.8 Qatar
10.5.8.1 Qatar Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.5.8.2 Qatar Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.5.8.3 Qatar Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.5.9 South Africa
10.5.9 1 South Africa Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.5.9 2 South Africa Mobile Engagement Market Estimates and Forecasts By Organization Size (2021-2032) (USD Billion)
10.5.9 3 South Africa Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.5.10 Rest of Middle East & Africa
10.5.10.1 Rest of Middle East & Africa Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.5.10.2 Rest of Middle East & Africa Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.5.10.3 Rest of Middle East & Africa Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.6 Latin America
10.6.1 Trends Analysis
10.6.2 Latin America Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.6.3 Latin America Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.6.4 Latin America Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.6.5 Latin America Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.6.6 Brazil
10.6.6.1 Brazil Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.6.6.2 Brazil Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.6.6.3 Brazil Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.6.7 Argentina
10.6.7.1 Argentina Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.6.7.2 Argentina Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.6.7.3 Argentina Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
10.6.8 Rest of Latin America
10.6.8.1 Rest of Latin America Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)
10.6.8.2 Rest of Latin America Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)
10.6.8.3 Rest of Latin America Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)
12. Company Profiles
12.1 Urban Airship
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.2 BRAZE (Appboy)
12.2.1 Company Overview
12.2.2 Financial
12.2.3 Products/ Services Offered
12.2.4 SWOT Analysis
12.3 IBM Corporation
12.3.1 Company Overview
12.3.2 Financial
12.3.3 Products/ Services Offered
12.3.4 SWOT Analysis
12.4 Vibes
12.4.1 Company Overview
12.4.2 Financial
12.4.3 Products/ Services Offered
12.4.4 SWOT Analysis
12.5 Upland Software
12.5.1 Company Overview
12.5.2 Financial
12.5.3 Products/ Services Offered
12.5.4 SWOT Analysis
12.6 Salesforce
12.6.1 Company Overview
12.6.2 Financial
12.6.3 Products/ Services Offered
12.6.4 SWOT Analysis
12.7 Marketo Engage
12.7.1 Company Overview
12.7.2 Financial
12.7.3 Products/ Services Offered
12.7.4 SWOT Analysis
12.8 Selligent
12.8.1 Company Overview
12.8.2 Financial
12.8.3 Products/ Services Offered
12.8.4 SWOT Analysis
12.9 Oracle
12.9.1 Company Overview
12.9.2 Financial
12.9.3 Products/ Services Offered
12.9.4 SWOT Analysis
12.10 MoEngage
12.10.1 Company Overview
12.10.2 Financial
12.10.3 Products/ Services Offered
12.10.4 SWOT Analysi
12. Use Cases and Best Practices
13. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
Key Segments:
By Solution
SMS and MMS
Push Notifications
In-App Messaging
E-mails
App/Web Content
Others
By Organization Size
Large Enterprises
Small and Medium Enterprises (SMEs)
By End-User Industry
Banking, Financial Services & Insurance (BFSI)
Media and Entertainment
Retail
Travel and Hospitality
IT and Telecom
Others
Request for Segment Customization as per your Business Requirement: Segment Customization Request
Regional Coverage:
North America
US
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Poland
Turkey
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
UAE
Saudi Arabia
Qatar
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
Request for Country Level Research Report: Country Level Customization Request
Available Customization
With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:
Detailed Volume Analysis
Criss-Cross segment analysis (e.g. Product X Application)
Competitive Product Benchmarking
Geographic Analysis
Additional countries in any of the regions
Customized Data Representation
Detailed analysis and profiling of additional market players
