Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope (Inclusion and Exclusions)

1.3 Research Assumptions

2. Executive Summary

2.1 Market Overview

2.2 Regional Synopsis

2.3 Competitive Summary

3. Research Methodology

3.1 Top-Down Approach

3.2 Bottom-up Approach

3.3. Data Validation

3.4 Primary Interviews

4. Market Dynamics Impact Analysis

4.1 Market Driving Factors Analysis

4.1.1 Drivers

4.1.2 Restraints

4.1.3 Opportunities

4.1.4 Challenges

4.2 PESTLE Analysis

4.3 Porter’s Five Forces Model

5. Statistical Insights and Trends Reporting

5.1 Time-to-Engage (TTE) Metrics

5.2 Micro-Moment Conversion Rate

5.3 AI/ML Adoption Rate in Engagement Tools

5.4 Multi-Device Continuity Rate

6. Competitive Landscape

6.1 List of Major Companies, By Region

6.2 Market Share Analysis, By Region

6.3 Product Benchmarking

6.3.1 Product specifications and features

6.3.2 Pricing

6.4 Strategic Initiatives

6.4.1 Marketing and promotional activities

6.4.2 Distribution and Supply Chain Strategies

6.4.3 Expansion plans and new Product launches

6.4.4 Strategic partnerships and collaborations

6.5 Technological Advancements

6.6 Market Positioning and Branding

7. Mobile Engagement Market Segmentation By Solution

7.1 Chapter Overview

7.2 SMS AND MMS

7.2.1 SMS AND MMS Market Trends Analysis (2021-2032)

7.2.2 SMS AND MMS Market Size Estimates and Forecasts to 2032 (USD Billion)

7.3 Push Notifications

     7.3.1 Push Notifications Market Trends Analysis (2021-2032)

           7.3.2 Push Notifications Market Size Estimates and Forecasts to 2032 (USD Billion)

7.4 In-App Messaging

     7.4.1 In-App Messaging Market Trends Analysis (2021-2032)

           7.4.2 In-App Messaging Market Size Estimates and Forecasts to 2032 (USD Billion)

7.5 E-mails

     7.5.1 E-mails Market Trends Analysis (2021-2032)

           7.5.2 E-mails Market Size Estimates and Forecasts to 2032 (USD Billion)

7.6 App/Web Content

     7.6.1 App/Web Content Market Trends Analysis (2021-2032)

           7.6.2 App/Web Content Market Size Estimates and Forecasts to 2032 (USD Billion)

7.7 Others

     7.7.1 Others Market Trends Analysis (2021-2032)

           7.7.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)

8. Mobile Engagement Market Segmentation By Organization Size

8.1 Chapter Overview

8.2 Large Enterprises

     8.2.1 Large Enterprises Market Trend Analysis (2021-2032)

           8.2.2 Large Enterprises Market Size Estimates and Forecasts to 2032 (USD Billion)

8.3 Small and Medium Enterprises (SMEs)

      8.3.1 Small and Medium Enterprises (SMEs) Market Trends Analysis (2021-2032)

           8.3.2 Small and Medium Enterprises (SMEs) Market Size Estimates and Forecasts to 2032 (USD Billion)

9. Mobile Engagement Market Segmentation By End-User Industry

9.1 Chapter Overview

9.2 BFSI

        9.2.1 BFSI Market Trends Analysis (2021-2032)

9.2.2 BFSI Market Size Estimates and Forecasts to 2032 (USD Billion)

9.3 Media and Entertainment

        9.3.1 Media and Entertainment Market Trends Analysis (2021-2032)

9.3.2 Media and Entertainment Market Size Estimates and Forecasts to 2032 (USD Billion)

9.4 Retail

        9.4.1 Retail Market Trends Analysis (2021-2032)

9.4.2 Retail Market Size Estimates and Forecasts to 2032 (USD Billion)

9.5 Travel and Hospitality

        9.5.1 Travel and Hospitality Market Trends Analysis (2021-2032)

9.5.2 Travel and Hospitality Market Size Estimates and Forecasts to 2032 (USD Billion)

9.5 IT and Telecom

        9.5.1 IT and Telecom Market Trends Analysis (2021-2032)

9.5.2 IT and Telecom Market Size Estimates and Forecasts to 2032 (USD Billion)

9.5 Others

        9.5.1 Others Market Trends Analysis (2021-2032)

9.5.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)

10. Regional Analysis

10.1 Chapter Overview

10.2 North America

10.2.1 Trends Analysis

10.2.2 North America Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)

10.2.3 North America Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion) 

10.2.4 North America Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.2.5 North America Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.2.6 USA

10.2.6.1 USA Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.2.6.2 USA Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.2.6.3 USA Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.2.7 Canada

10.2.7.1 Canada Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.2.7.2 Canada Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.2.7.3 Canada Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.2.8 Mexico

10.2.8.1 Mexico Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.2.8.2 Mexico Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.2.8.3 Mexico Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.3 Europe

10.3.1 Trends Analysis

10.3.2 Europe Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)

10.3.3 Europe Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion) 

10.3.4 Europe Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.3.5 Europe Mobile Engagement Market Estimates and Forecasts, By End-User Industry(2021-2032) (USD Billion)

10.3.6 Germany

10.3.1.6.1 Germany Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.3.1.6.2 Germany Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.3.1.6.3 Germany Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.3.7 France

10.3.7.1 France Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.3.7.2 France a Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.3.7.3 France Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.3.8 UK

10.3.8.1 UK Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.3.8.2 UK Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.3.8.3 UK Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.3.9 Italy

10.3.9.1 Italy Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.3.9.2 Italy Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.3.9.3 Italy Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.3.10 Spain

10.3.10.1 Spain Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.3.10.2 Spain Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.3.10.3 Spain Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.3.12 Poland

10.3.12.1 Poland Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)

10.3.12.1 Poland Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion) 

10.3.12.3 Poland Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.3.12.3 Poland Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.3.13 Turkey

10.3.13.1 Turkey Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.3.13.2 Turkey Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.3.13.3 Turkey Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.3.14 Rest of Europe

10.3.14.1 Rest of Europe Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.3.14.2 Rest of Europe Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.3.14.3 Rest of Europe Mobile Engagement Market Estimates and Forecasts, By End-User Industry(2021-2032) (USD Billion)

10.4 Asia-Pacific

10.4.1 Trends Analysis

  10.4.2 Asia-Pacific Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)

 10.4.3 Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion) 

 10.4.4 Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

 10.4.5 Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.4.6 China

10.4.6.1 China Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.4.6.2 China Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.4.6.3 China Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.4.7 India

10.4.7.1 India Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.4.7.2 India Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.4.7.3 India Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.4.8 Japan

10.4.8.1 Japan Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.4.8.2 Japan Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.4.8.3 Japan Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.4.9 South Korea

10.4.9.1 South Korea Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.4.9.2 South Korea Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.4.9.3 South Korea Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.4.10 Singapore

10.4.10.1 Singapore Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.4.10.2 Singapore Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.4.10.3 Singapore Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.4.11 Australia

10.4.11.1 Australia Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.4.11.2 Australia Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.4.11.3 Australia Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.4.12 Rest of Asia-Pacific

10.4.12.1 Rest of Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.4.12.2 Rest of Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.4.12.3 Rest of Asia-Pacific Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.5 Middle East and Africa

10.5.1 Trends Analysis

10.5.2 Middle East and Africa East Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)

10.5.3Middle East and Africa Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion) 

10.5.4 Middle East and Africa Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.5.5 Middle East and Africa Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.5.6 UAE

10.5.6.1 UAE Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.5.6.2 UAE Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.5.6.3 UAE Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.5.7 Saudi Arabia

10.5.7.1 Saudi Arabia Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.5.7.2 Saudi Arabia Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.5.7.3 Saudi Arabia Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.5.8 Qatar

10.5.8.1 Qatar Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.5.8.2 Qatar Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.5.8.3 Qatar Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.5.9 South Africa

10.5.9 1 South Africa Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.5.9 2 South Africa Mobile Engagement Market Estimates and Forecasts By Organization Size (2021-2032) (USD Billion)

10.5.9 3 South Africa Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.5.10 Rest of Middle East & Africa

10.5.10.1 Rest of Middle East & Africa Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.5.10.2 Rest of Middle East & Africa Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.5.10.3 Rest of Middle East & Africa Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.6 Latin America

10.6.1 Trends Analysis

10.6.2 Latin America Mobile Engagement Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)

10.6.3 Latin America Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion) 

10.6.4 Latin America Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.6.5 Latin America Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.6.6 Brazil

10.6.6.1 Brazil Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.6.6.2 Brazil Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.6.6.3 Brazil Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.6.7 Argentina

10.6.7.1 Argentina Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.6.7.2 Argentina Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.6.7.3 Argentina Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

10.6.8 Rest of Latin America

10.6.8.1 Rest of Latin America Mobile Engagement Market Estimates and Forecasts, By Solution (2021-2032) (USD Billion)

10.6.8.2 Rest of Latin America Mobile Engagement Market Estimates and Forecasts, By Organization Size (2021-2032) (USD Billion)

10.6.8.3 Rest of Latin America Mobile Engagement Market Estimates and Forecasts, By End-User Industry (2021-2032) (USD Billion)

12. Company Profiles

12.1 Urban Airship

          12.1.1 Company Overview

12.1.2 Financial

12.1.3 Products/ Services Offered

12.1.4 SWOT Analysis

12.2 BRAZE (Appboy)

           12.2.1 Company Overview

12.2.2 Financial

12.2.3 Products/ Services Offered

12.2.4 SWOT Analysis

12.3 IBM Corporation

          12.3.1 Company Overview

12.3.2 Financial

12.3.3 Products/ Services Offered

12.3.4 SWOT Analysis

12.4 Vibes

          12.4.1 Company Overview

12.4.2 Financial

12.4.3 Products/ Services Offered

12.4.4 SWOT Analysis

12.5 Upland Software

          12.5.1 Company Overview

12.5.2 Financial

12.5.3 Products/ Services Offered

12.5.4 SWOT Analysis

12.6 Salesforce

            12.6.1 Company Overview

12.6.2 Financial

12.6.3 Products/ Services Offered

12.6.4 SWOT Analysis

12.7 Marketo Engage

          12.7.1 Company Overview

12.7.2 Financial

12.7.3 Products/ Services Offered

12.7.4 SWOT Analysis

12.8 Selligent

           12.8.1 Company Overview

12.8.2 Financial

12.8.3 Products/ Services Offered

12.8.4 SWOT Analysis

12.9 Oracle

12.9.1 Company Overview

12.9.2 Financial

12.9.3 Products/ Services Offered

12.9.4 SWOT Analysis

12.10 MoEngage

12.10.1 Company Overview

12.10.2 Financial

12.10.3 Products/ Services Offered

12.10.4 SWOT Analysi

12. Use Cases and Best Practices

13. Conclusion