Online Language Learning Market Report Scope & Overview:

The Online Language Learning Market was valued at USD 11.11 billion in 2023 and is predicted to increase at a CAGR of 17.0% from 2024 to 2031, to reach USD 39.0 billion.

The growing scope of trends in the travel and tourism industry, as well as increased demand for online courses, may boost the global Online Language Learning Market. Additionally, rising job opportunities and a focus on bilingual and multilingual education are driving market growth. The Global Online Language Learning Market report provides a thorough examination of the market. The study examines main market segments, trends, drivers, limitations, the competitive landscape, and other key market factors in depth.

Online Language Learning Market Revenue Analysis

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Globalization and the rising demand for cross-border communication, the growing E-learning industry, the influence of COVID-19, and the penetration of artificial intelligence in e-learning are all driving this market forward. Furthermore, increased education spending, a growing internet and mobile phone user base, and multinational firms' demand for multilingual staff create development prospects for participants in the online language learning industry.



  • Increasing need for cross-border communication

  • Increasing online learning market


  • The target audience is made up of people of all ages and socioeconomic backgrounds.

  • One of the key problems limiting demand for online education services is income difference.


  • Flexible pricing structure

  • A growing number of individuals have access to internet services


  • Identifying the appropriate persons to target

  • In order for a class session to be productive and seamless, teachers and instructors must be competent to use gadgets and software.


The COVID-19 epidemic forced the closure of all institutes and schools, resulting in significant changes in the education industry, including the advent of e-learning, in which teaching is done remotely utilising digital platforms. According to the World Economic Forum, different areas or nations are at varying stages of COVID-19 infection, and the pandemic has caused school cancellations in over 1.3 billion children in 186 countries. Furthermore, the United Nations Educational, Scientific, and Cultural Organization (UNESCO) estimates that countrywide closures affect over 66 percent of the world's student population, with 1.82 billion students affected as of June 2020. Therefore, the online language learning market is now seeing several innovations and free subscription-based apps by companies to broaden their user base.


Market, By Language Type:

In 2020, the English language is expected to have the highest proportion of the global online language learning industry. Growing globalization, awareness of the need of improving English language abilities, preference for English over other languages, and adoption of English as a global language are only a few of the primary reasons driving English language adoption and demand.

Market, By Product Type:

The software as a service sector is expected to hold the biggest proportion of the entire online language learning market in 2020, based on product type. Reduced capital expenditures, quick deployment, and widespread acceptance of SaaS-based management systems are some of the primary drivers driving this segment's growth.


By Product:

  • Apps

  • Tutoring

  • SaaS

By Language type:

  • English

  • French

  • Spanish

  • Mandarin Chinese

  • German

  • Italian

  • Arabic

  • Japanese

  • Korean

  • Other languages

By Mode:

  • Consumer

  • K12

  • Government

  • Corporate

  • Non-profit

  • Higher education department (HED)


In 2020, Asia-Pacific is expected to have the greatest share of the global online language learning market, followed by Europe, the Middle East and Africa, and Latin America. Owing to circumstances like rising admissions in online higher education, upsurge of multinational corporations, significant growing youth searching for good job opportunities, increasing smartphone penetration, ramping up digitization of content, government initiatives for national online education networks, and teacher shortages in rapidly developing countries, the Asia-Pacific region will be the fastest-growing regional market.

Online Language Learning Market By Region

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  • North America

    • The USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • The UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • South Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of the Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The key players profiled in the global online language learning market are Berlitz Corporation (U.S.), Rosetta Stone Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babbel (Germany), Busuu Ltd (U.K.), iTutor Group (Taiwan), Open Education LLC (U.S.), and Linguistica 360, Inc. (U.S.) & Other Players

Sanako Corporation - Company Financial Analysis

Company Landscape Analysis

Online Language Learning Market Report Scope:
Report Attributes Details
Market Size in 2023  USD 11.11 Bn
Market Size by 2031  USD 39.0 Bn
CAGR   CAGR of 17.0% From 2024 to 2031
Base Year  2023
Forecast Period  2024-2031
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Product (SaaS, Apps, Tutoring)
• by Mode (Consumer, Government, K-12, Corporate)
• by Language (English, German, Japanese, Korean, Mandarin Chinese)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Berlitz Corporation, Rosetta Stone Inc., Memrise Inc, Inlingua International Ltd., Sanako Corporation, Duolingo Inc., Babbel, Busuu Ltd, iTutor Group, Open Education LLC, and Linguistica 360, Inc.
Key Drivers • Increasing need for cross-border communication
• Increasing online learning market
Market Opportunities • Flexible pricing structure
• A growing number of individuals have access to internet services

Frequently Asked Questions

Ans: The market size of the Online Language Learning Market was valued at USD 11.11 billion in 2023.

Ans: The growth rate of the Online Language Learning Market is 17.0% over the forecast period 2024-2031.

Ans: Flexible pricing structure and growing number of individuals have access to internet services are the opportunities of the Online Language Learning Market.

Ans: The key players of the Online Language Learning Market are Berlitz Corporation, Rosetta Stone Inc., Memrise Inc, Inlingua International Ltd., Sanako Corporation, Duolingo Inc., Babbel, Busuu Ltd, iTutor Group, Open Education LLC, and Linguistica 360, Inc.

Ans: Asia-Pacific is expected to have the greatest share of the global online language learning market during the forecast period.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7. PEST Analysis


8. Online Language Learning Market, by Product

8.1 Apps

8.2 Tutoring

8.3 SaaS

9. Online Language Learning Market, by Language type

9.1 English

9.2 French

9.3 Spanish

9.4 Mandarin Chinese

9.5 German

9.6 Italian

9.7 Arabic

9.8 Japanese

9.9 Korean

9.10 Other languages

10. Online Language Learning Market, by Mode

10.1 Consumer

10.2 K12

10.3 Government

10.4 Corporate

10.5 Non-profit

10.6 Higher education department (HED)

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 the USA

11.2.2  Canada

11.2.3  Mexico

11.3 Europe

11.3.1  Germany

11.3.2  the UK

11.3.3  France

11.3.4  Italy

11.3.5  Spain

11.3.6  The Netherlands

11.3.7  Rest of Europe

11.4 Asia-Pacific

11.4.1  Japan

11.4.2  South Korea

11.4.3  China

11.4.4  India

11.4.5  Australia

11.4.6  Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1  Israel

11.5.2  UAE

11.5.3  South Africa

11.5.4  Rest

11.6 Latin America

11.6.1  Brazil

11.6.2  Argentina

11.6.3  Rest of Latin America

12. Company Profiles   

12.1 Berlitz Corporation (U.S.)

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2 Rosetta Stone Inc. (U.S.)

12.3 Memrise Inc. (U.K.)

12.4 Inlingua International Ltd. (Switzerland)

12.5 Sanako Corporation (Finland)

12.6 Duolingo Inc. (U.S.)

12.7 Babbel (Germany)

12.8 Busuu Ltd (U.K.)

12.9 iTutor Group (Taiwan)

12.10 Open Education LLC (U.S.)

12.11 Linguistica 360, Inc. (U.S.)

13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share Analysis

13.3 Recent Developments

14. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

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Data Bank Validation

Step 4: QA/QC Process

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