The Online Language Learning Market was valued at USD 7.4 billion in 2022 and is predicted to increase at a CAGR of 19.85% from 2023 to 2030, to reach USD 31.50 billion.
The growing scope of trends in the travel and tourism industry, as well as increased demand for online courses, may boost the global Online Language Learning Market. Additionally, rising job opportunities and a focus on bilingual and multilingual education are driving market growth. The Global Online Language Learning Market report provides a thorough examination of the market. The study examines main market segments, trends, drivers, limitations, the competitive landscape, and other key market factors in depth.
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Globalization and the rising demand for cross-border communication, the growing E-learning industry, the influence of COVID-19, and the penetration of artificial intelligence in e-learning are all driving this market forward. Furthermore, increased education spending, a growing internet and mobile phone user base, and multinational firms' demand for multilingual staff create development prospects for participants in the online language learning industry.
KEY DRIVERS:
Increasing need for cross-border communication
Increasing online learning market
RESTRAINTS:
The target audience is made up of people of all ages and socioeconomic backgrounds.
One of the key problems limiting demand for online education services is income difference.
OPPORTUNITIES:
Flexible pricing structure
A growing number of individuals have access to internet services
CHALLENGES:
Identifying the appropriate persons to target
In order for a class session to be productive and seamless, teachers and instructors must be competent to use gadgets and software.
The COVID-19 epidemic forced the closure of all institutes and schools, resulting in significant changes in the education industry, including the advent of e-learning, in which teaching is done remotely utilising digital platforms. According to the World Economic Forum, different areas or nations are at varying stages of COVID-19 infection, and the pandemic has caused school cancellations in over 1.3 billion children in 186 countries. Furthermore, the United Nations Educational, Scientific, and Cultural Organization (UNESCO) estimates that countrywide closures affect over 66 percent of the world's student population, with 1.82 billion students affected as of June 2020. Therefore, the online language learning market is now seeing several innovations and free subscription-based apps by companies to broaden their user base.
Market, By Language Type:
In 2020, the English language is expected to have the highest proportion of the global online language learning industry. Growing globalization, awareness of the need of improving English language abilities, preference for English over other languages, and adoption of English as a global language are only a few of the primary reasons driving English language adoption and demand.
Market, By Product Type:
The software as a service sector is expected to hold the biggest proportion of the entire online language learning market in 2020, based on product type. Reduced capital expenditures, quick deployment, and widespread acceptance of SaaS-based management systems are some of the primary drivers driving this segment's growth.
By Product:
Apps
Tutoring
SaaS
By Language type:
English
French
Spanish
Mandarin Chinese
German
Italian
Arabic
Japanese
Korean
Other languages
By Mode:
Consumer
K12
Government
Corporate
Non-profit
Higher education department (HED)
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In 2020, Asia-Pacific is expected to have the greatest share of the global online language learning market, followed by Europe, the Middle East and Africa, and Latin America. Owing to circumstances like rising admissions in online higher education, upsurge of multinational corporations, significant growing youth searching for good job opportunities, increasing smartphone penetration, ramping up digitization of content, government initiatives for national online education networks, and teacher shortages in rapidly developing countries, the Asia-Pacific region will be the fastest-growing regional market.
REGIONAL COVERAGE:
North America
The USA
Canada
Mexico
Europe
Germany
The UK
France
Italy
Spain
The Netherlands
Rest of Europe
Asia-Pacific
Japan
South Korea
China
India
Australia
Rest of Asia-Pacific
The Middle East & Africa
Israel
UAE
South Africa
Rest of the Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
The key players profiled in the global online language learning market are Berlitz Corporation (U.S.), Rosetta Stone Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babbel (Germany), Busuu Ltd (U.K.), iTutor Group (Taiwan), Open Education LLC (U.S.), and Linguistica 360, Inc. (U.S.) & Other Players
| Report Attributes | Details |
| Market Size in 2022 | USD 7.4 Bn |
| Market Size by 2030 | USD 31.50 Bn |
| CAGR | CAGR of 19.85% From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2020-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • by Product (SaaS, Apps, Tutoring) • by Mode (Consumer, Government, K-12, Corporate) • by Language (English, German, Japanese, Korean, Mandarin Chinese) |
| Regional Analysis/Coverage | North America (USA, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, Rest of Asia-Pacific), The Middle East & Africa (Israel, UAE, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Berlitz Corporation, Rosetta Stone Inc., Memrise Inc, Inlingua International Ltd., Sanako Corporation, Duolingo Inc., Babbel, Busuu Ltd, iTutor Group, Open Education LLC, and Linguistica 360, Inc. |
| Key Drivers | • Increasing need for cross-border communication • Increasing online learning market |
| Market Opportunities | • Flexible pricing structure • A growing number of individuals have access to internet services |
Ans: The market size of the Online Language Learning Market was valued at USD 17.47 billion in 2022.
Ans: The growth rate of the Online Language Learning Market is 11.3% over the forecast period 2023-2030.
Ans: Flexible pricing structure and growing number of individuals have access to internet services are the opportunities of the Online Language Learning Market.
Ans: The key players of the Online Language Learning Market are Berlitz Corporation, Rosetta Stone Inc., Memrise Inc, Inlingua International Ltd., Sanako Corporation, Duolingo Inc., Babbel, Busuu Ltd, iTutor Group, Open Education LLC, and Linguistica 360, Inc.
Ans: Asia-Pacific is expected to have the greatest share of the global online language learning market during the forecast period.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ukraine- Russia war
4.3 Impact of ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 Japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Online Language Learning Market, by Product
8.1 Apps
8.2 Tutoring
8.3 SaaS
9. Online Language Learning Market, by Language type
9.1 English
9.2 French
9.3 Spanish
9.4 Mandarin Chinese
9.5 German
9.6 Italian
9.7 Arabic
9.8 Japanese
9.9 Korean
9.10 Other languages
10. Online Language Learning Market, by Mode
10.1 Consumer
10.2 K12
10.3 Government
10.4 Corporate
10.5 Non-profit
10.6 Higher education department (HED)
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 the USA
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 the UK
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.3.6 The Netherlands
11.3.7 Rest of Europe
11.4 Asia-Pacific
11.4.1 Japan
11.4.2 South Korea
11.4.3 China
11.4.4 India
11.4.5 Australia
11.4.6 Rest of Asia-Pacific
11.5 The Middle East & Africa
11.5.1 Israel
11.5.2 UAE
11.5.3 South Africa
11.5.4 Rest
11.6 Latin America
11.6.1 Brazil
11.6.2 Argentina
11.6.3 Rest of Latin America
12. Company Profiles
12.1 Berlitz Corporation (U.S.)
12.1.1 Financial
12.1.2 Products/ Services Offered
12.1.3 SWOT Analysis
12.1.4 The SNS view
12.2 Rosetta Stone Inc. (U.S.)
12.3 Memrise Inc. (U.K.)
12.4 Inlingua International Ltd. (Switzerland)
12.5 Sanako Corporation (Finland)
12.6 Duolingo Inc. (U.S.)
12.7 Babbel (Germany)
12.8 Busuu Ltd (U.K.)
12.9 iTutor Group (Taiwan)
12.10 Open Education LLC (U.S.)
12.11 Linguistica 360, Inc. (U.S.)
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
14. Conclusion
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