Online Survey Software Market Report Scope & Overview:

Online Survey Software Market was valued at USD 5.57 billion in 2023 and is expected to reach USD 17.03 billion by 2032, growing at a CAGR of 13.27% from 2024-2032 

This report includes key insights into data security and compliance statistics, the adoption rate of AI-powered surveys, and the average time to insight. It also explores trends in voice and video survey adoption and the growing importance of data monetization. The market is driven by the increasing demand for advanced survey tools that enhance data collection, analytics, and security. With the rise of AI and automation, businesses are leveraging these technologies to gain faster, more accurate insights, while ensuring compliance with data protection regulations.

U.S. Online Survey Software Market was valued at USD 1.32 billion in 2023 and is expected to reach USD 4.05 billion by 2032, growing at a CAGR of 13.23% from 2024-2032 

The growth of the U.S. Online Survey Software Market can be attributed to the increasing demand for data-driven decision-making across industries. As businesses prioritize customer insights, market research, and employee feedback, online survey tools provide an efficient way to gather valuable data. The adoption of AI-powered survey solutions is enhancing the speed and accuracy of insights, driving market growth. Additionally, rising data security concerns and compliance regulations have pushed organizations to invest in secure, scalable survey platforms. The growing emphasis on automation and personalized experiences is further boosting the market's expansion, with industries seeking innovative ways to optimize data collection.

Online Survey Software Market Dynamics

Drivers

• Increasing Adoption of Online Survey Software for Real-Time Customer Feedback and Employee Engagement to Drive Business Growth

Businesses are prioritizing real-time feedback collection to improve customer satisfaction and employee engagement. With competition intensifying across industries, organizations recognize that understanding customer preferences and workforce sentiments is crucial for growth. Online survey software enables companies to gather structured feedback efficiently, helping them refine products, services, and workplace culture. The advent of digitalization has further spurred the use of survey platforms, enabling easy integration with analytics software for actionable insights. Additionally, as remote and hybrid work environments grow, companies increasingly look to surveys to gauge employee productivity and satisfaction. AI-powered and customized survey solutions improve response rates and accuracy in data, making them essential for decision-making. The need for ongoing feedback loops is driving the growth of online survey software across businesses, education, healthcare, and government institutions.

Restraints

• Cybersecurity Risks and Strict Data Regulations Challenge the Adoption of Online Survey Software Across Sensitive Industries and Regulated Markets

With cyber threats ongoing, organizations are increasingly struggling to ensure survey data security. As companies and organizations harvest enormous amounts of sensitive data from online surveys, fears of data breaches, unauthorized access, and abuse have become more acute. Tough data protection regulations like GDPR and CCPA place severe compliance burdens, leaving it hard for organizations to deal with survey data without running afoul of the law. Numerous sectors, including healthcare and finance, are wary of embracing online survey platforms owing to possible security weaknesses and regulatory intricacies. Moreover, respondents are becoming increasingly reluctant to provide personal details, affecting response rates. To alleviate these challenges, survey software solutions companies need to invest in strong encryption, secure storage, and compliance-based solutions in order to establish trust and preserve data integrity.

Opportunities

• AI and Machine Learning Enhance Online Survey Software with Advanced Analytics, Sentiment Analysis, and Predictive Insights for Better Decision-Making

The convergence of machine learning and AI is revolutionizing online survey software by making it possible to analyze data more deeply and gain predictive insights. Companies are utilizing AI-based sentiment analysis to realize customer emotions, likes, and behaviors in real time. Machine learning-based algorithms improve response accuracy by identifying bias, trends, and actionable recommendations. Automation facilitates survey creation, adapting questions dynamically based on user responses to enhance engagement and completion rates. AI-powered chatbots and voice-based surveys further improve user experience, rendering feedback collection easier and more intuitive. With more organizations focusing on data-driven decision-making, the need for smart survey solutions is growing. By integrating AI capabilities, survey software vendors can provide more precise, personalized, and effective tools, opening up new growth prospects across industries such as retail, healthcare, and finance.

Challenges

• Strict Data Privacy Regulations Like GDPR and CCPA Increase Compliance Complexity and Adoption Barriers for Online Survey Software Providers

As data privacy laws are becoming increasingly stringent globally, companies that employ online survey software need to deal with enhanced compliance complexities like GDPR, CCPA, and other local regulations. Businesses dealing with sensitive customer or employee information risk major legal and financial repercussions if they do not comply with these standards. Providing secure storage of data, gaining the consent of users, and cross-border data transfers increase operational complexity. Legal advice and technology upgrades are additional costs of compliance that weigh on businesses, especially small and mid-sized businesses. Higher consumer sensitivity to data privacy translates into respondents being more reluctant to give out personal information, affecting participation in surveys. To respond to these issues, survey software providers need to spend in strong encryption, open data handling policies, and compliance automation solutions to create user trust and guarantee regulatory compliance.

Online Survey Software Market Segment Analysis

By Product

The Enterprise Grade segment led the Online Survey Software Market with the largest revenue share of around 62% in 2023 because of the growing demand for large-scale and complex surveys from industries. Advanced features such as customizable surveys, detailed analytics, CRM system integration, and added security are necessary for enterprises to collect valuable information from large sets of data. The requirement of employee feedback, customer satisfaction, and market research on a worldwide scale supports the strong market position of this segment.

The Individual Grade segment is expected to grow at the fastest CAGR of approximately 14.61% during 2024-2032, led by the rising use of cost-effective, easy-to-use survey tools among small enterprises, freelancers, and educational institutions. As people look for easy-to-use platforms to collect opinions, feedback, and data for personal or small-scale projects, the segment is growing. The growth of online entrepreneurship and the increasing focus on customer and user experience also drive this rapid growth.

By Deployment

The Cloud segment dominated the Online Survey Software Market with the highest revenue share of about 73% in 2023, primarily due to its scalability, cost-effectiveness, and ease of integration. Cloud-based solutions offer businesses the ability to access real-time data from anywhere, making them ideal for global operations. The growing shift toward remote work, coupled with the increasing need for secure and accessible platforms, further drives the preference for cloud-based survey tools, offering flexibility without infrastructure investment.

The On-Premise segment is expected to grow at the fastest CAGR of about 15.07% from 2024-2032, driven by organizations' increasing demand for complete control over their data. Many industries, especially in healthcare, finance, and government, require high security and compliance with internal policies, making on-premise solutions more appealing. As data privacy concerns intensify, companies are investing in on-premise solutions to maintain stricter control over sensitive information and avoid reliance on third-party cloud services.

By Enterprise Size

The SMEs segment dominated the Online Survey Software Market with the highest revenue share of about 55% in 2023 due to the increasing adoption of cost-effective, user-friendly survey tools. Small and medium-sized enterprises are leveraging online survey platforms to gain valuable insights into customer satisfaction, market trends, and employee engagement without heavy investments. The affordability, ease of use, and scalability of these tools make them ideal for SMEs looking to improve decision-making and enhance business operations with limited resources.

The Large Enterprises segment is expected to grow at the fastest CAGR of about 14.16% from 2024-2032, driven by the need for advanced, customizable survey solutions capable of handling large volumes of data. Large enterprises require robust, scalable platforms with integration capabilities to support complex market research, customer feedback, and employee performance surveys. The increasing emphasis on data-driven decision-making and global operations contributes to the strong growth in this segment.

By Application

The Retail segment dominated the Online Survey Software Market with the highest revenue share of about 23% in 2023 due to the increasing need for customer feedback to enhance the shopping experience. Retailers rely on surveys to gather insights into customer preferences, satisfaction, and buying behavior, which helps optimize products, services, and marketing strategies. The rapid digitalization of retail businesses, along with the growing focus on personalized experiences, drives demand for survey software solutions in this sector.

The Airline & Travel segment is expected to grow at the fastest CAGR of about 15.72% from 2024-2032, driven by the increasing emphasis on customer satisfaction and service quality in the highly competitive industry. Airlines and travel agencies are leveraging surveys to gather real-time feedback on services, flight experiences, and customer expectations. With the growing focus on personalized travel experiences and improving customer loyalty, survey tools are becoming essential for data-driven decision-making in the sector.

Regional Analysis

North America dominated the Online Survey Software Market with the highest revenue share of about 33% in 2023, driven by the strong presence of advanced technological infrastructure and widespread adoption of data-driven decision-making across industries. Businesses in North America, particularly in sectors like retail, healthcare, and education, rely heavily on online survey tools for customer feedback, employee engagement, and market research. The region’s focus on innovation, digital transformation, and high adoption of cloud-based solutions further boosts market growth.

Asia Pacific is expected to grow at the fastest CAGR of about 15.02% from 2024-2032, primarily due to the rapid digitalization and increasing demand for online survey tools across emerging economies like India and China. The region's expanding small and medium-sized enterprises, coupled with growing industries such as e-commerce, education, and technology, contribute to the demand for cost-effective and scalable survey solutions. Additionally, increasing internet penetration and mobile device usage in Asia Pacific fuel the adoption of online surveys.

Key Players

• Alchemer LLC: [Alchemer Survey Platform, Alchemer Workflow]

• Checkbox Technology Pty Ltd: [Checkbox Survey Software, Checkbox Mobile]

• IdWeb Srl: [IdSurvey, IdSurvey CATI]

• LimeSurvey GmbH: [LimeSurvey, LimeSurvey Cloud]

• Medallia Inc.: [Medallia Experience Cloud, Medallia Digital]

• Nicereply: [Nicereply CSAT, Nicereply NPS]

• Outside Software Inc.: [SurveyGizmo, FormAssembly]

• Qualtrics: [Qualtrics CoreXM, Qualtrics CustomerXM]

• QuestionPro Inc.: [QuestionPro Survey Software, QuestionPro Communities]

• SurveyMonkey Inc.: [SurveyMonkey, SurveyMonkey Enterprise]

• WorkTango: [WorkTango Employee Voice, WorkTango Recognition & Rewards]

• Zoho Corporation Pvt. Ltd.: [Zoho Survey, Zoho Forms]

• Google LLC: [Google Forms, Google Surveys]

• Typeform: [Typeform, VideoAsk]

• Sogolytics LLC: [SoGoSurvey, SoGoCX]

• Formstack LLC: [Formstack Forms, Formstack Documents]

Recent Developments:

• WorkTango launched its Generative AI Comment Themes and Summaries features in December 2024 to streamline survey analysis. These tools automatically identify comment themes and summarize feedback, saving weeks of analysis time for HR professionals.