Request for Free Sample

Outdoor Power Equipment Market Size:

The Outdoor Power Equipment Market Size was valued at USD 31.88 Billion in 2023 and is expected to reach USD 45.87 Billion by 2032 and grow at a CAGR of 4.2% over the forecast period 2024-2032. Include adoption rates of electric and battery-powered equipment, shifts in consumer preference toward eco-friendly alternatives, increased demand for smart equipment, such as robotic lawnmowers, in the market. Rising metrics of outdoor recreational activities, growth in the landscaping industry, and power efficiency innovations are some of the important insights. Moreover, noise reduction technologies and emission-free devices data can highlight trends in sustainability and convenience in the market.

Outdoor Power Equipment Market Revenue Analysis

Get More Information on Outdoor Power Equipment Market - Request Sample Report

Market Dynamics

Driver

  • Increasing Adoption of Electric and Battery-Powered Equipment Drives Growth in the Outdoor Power Equipment Market

As consumers and businesses become more environmentally conscious, the demand for eco-friendly, low-emission alternatives to traditional gasoline-powered machines has surged. These types of equipment are being preferred as they have lesser environmental impact, low maintenance cost, and very silent operations. Governments of different countries are also enforcing stricter emission standards that urge the manufacturers to keep channelling their efforts into creating more environmentally friendly products. In this light, electric and battery-powered devices including lawn mowers, chainsaws, and blowers are gaining increased penetration in the residential as well as commercial sectors, which in turn is propelling the outdoor power equipment market.

Restraint

  • High Initial Costs of Electric and Battery-Powered Outdoor Power Equipment Limit Market Expansion

Despite the growing demand for electric and battery-powered outdoor power equipment, the high initial costs associated with these products remain a significant restraint. The result of such advanced battery technologies and electric motors is increased production and development cost, which makes the machines expensive compared to the traditional gasoline-powered equipment. This may limit the machine's appeal to price-sensitive consumers in developing regions. The high upfront financial investment could retard the large-scale acceptance of such technologies, where long-term saving on fuel and maintenance could partly or wholly recoup the capital expenditure.

Opportunity

  • Growing Popularity of Landscaping and DIY Projects Fuels Demand for Outdoor Power Equipment

The increasing interest in DIY landscaping and home improvement projects, particularly during the post-pandemic period, presents a unique opportunity for the Outdoor Power Equipment Market. With more people wanting to beautify their outdoor environments, the demand for lawnmowers, chainsaws, and edgers has increased. An increase in homeownership, especially among the younger generation, has led to more attention to the aesthetic appeal of the outdoors.

Landscaping services for commercial properties are growing, and professional-grade equipment will continue to see increasing demand because of this trend toward DIY and professional landscaping.

Challenge

  • Lack of Skilled Workforce and Technological Expertise Hinders Market Growth in Advanced Outdoor Equipment Sectors

The lack of skilled labor to operate and maintain advanced machinery, especially in the more technologically advanced sectors such as robotic lawnmowers and smart outdoor tools. These advanced machines require specialized knowledge in both hardware and software to function optimally. With the pace at which technology advances, most firms are experiencing difficulties in identifying and retaining people who have the relevant skills to work on and maintain these technologically advanced machines. This might reduce the adoption rate of the new equipment in the market and will generally lower the growth of the industry in the regions where technical education is less accessible.

Segments Analysis

By Source

In 2023, the Gasoline segment dominated the Outdoor Power Equipment Market, holding a substantial revenue share of 62%. The major reason for its dominance is its continued use because of the higher power output and longer operational time as compared to gasoline-powered equipment. This segment continues to be dominant in professional landscaping and large-scale agricultural operations due to proven performance in challenging conditions, although eco-friendly alternatives like electric and battery-powered tools are gaining momentum.

The Battery segment is projected to experience the highest CAGR of 5.38% within the forecast period, driven by increasing demand for eco-friendly solutions and technological advancements. Innovations in lithium-ion batteries lasting longer and recharging rapidly while requiring low maintenance have enhanced the appeal of battery-powered equipment among residential as well as commercial consumers. When sustainability becomes an even greater imperative, the segment will grow steadily while expanding further in the Residential as well as the Commercial Segment of the Outdoor Power Equipment Market.

By End-Use

In 2023, the Residential segment led the Outdoor Power Equipment Market with a 64% revenue share. The increasing demand for do-it-yourself lawn care and landscaping in houses has driven this segment to quite dominance. Innovation in this sector, driven by growing interests in sustainability and ease of use, has found more and more consumers using cordless and electric-powered solutions for home maintenance, thereby boosting the overall growth of the market.

The Commercial/Government segment is projected to grow at a CAGR of 5.0% during the forecasted period. This growth will be fueled by the necessity of efficient outdoor maintenance on large-scale facilities, sports fields, and government-owned landscapes. As both municipalities and commercial sectors continue to find ways to move ahead cost-efficiently with sustainable solutions, the demand for high-performing outdoor equipment in this segment is likely to grow and expand the market.

By Sales Channel

In 2023, the Direct Purchase segment dominated the Outdoor Power Equipment Market, holding 66% of the revenue share. Incorporating that the businesses prefer to buy goods directly from manufactures or dealers' authorized places directly, ensuring true products and all after-sales guarantees, this way of purchasing a product makes loyalty to the same brand more strongly, hence increased long-term hold on customers while increasing market shares in the line of business.

The E-commerce segment is expected to grow at the highest CAGR of 5.15% during the forecast period. This growth is being driven by the convenience and accessibility of online platforms, allowing consumers to browse a wide range of outdoor power equipment from various brands. With more consumers opting for online shopping for convenience and competitive pricing, e-commerce is emerging as an important sales channel, thereby expanding the market reach for outdoor power tools.

By Type

In 2023, the Lawn Mower segment captured the largest share of revenue at 42%, driven by technological innovations and increasing demand for efficient lawn maintenance. Companies such as Honda, Deere & Company, and Husqvarna have launched electric and robotic lawn mowers that are more energy-efficient and convenient for users. This increase in demand for lawn mowers is in line with the overall growth of the Outdoor Power Equipment (OPE) market, where consumers are looking for both environmentally friendly and high-performance products for residential and commercial outdoor spaces.

The Blowers segment is experiencing the highest CAGR of 5.96% in the forecasted period, fueled by increasing demand for lightweight, ergonomic, and powerful equipment. This growth indicates a larger trend in the Outdoor Power Equipment market toward more efficient, user-friendly, and environmentally conscious products, as demand for lawn care tools expands. The increasing prominence of blowers in the OPE market underscores consumer's interest in versatile and sustainable outdoor tools.

Regional Analysis

In 2023, North America dominated the Outdoor Power Equipment (OPE) market, holding a significant market share of approximately 45%. Demand for residential and commercial segments has increased, as customers want lawn care, landscaping, and effective tools to be utilized in outdoor applications. Smart home technology is the reason behind high penetration of smart outdoor equipment, leading to an important market share for this region.

Asia Pacific is the fastest-growing region in the OPE market in 2023, with an estimated CAGR of around 6.2%. This growth can be primarily attributed to the increase in urbanization, rising disposable incomes, and growing adoption of advanced landscaping and outdoor tools in countries like China, India, and Japan. Companies such as Honda and STIHL are extending their market presence by launching energy-efficient and low-maintenance equipment, resulting in their new access to the rising demand for both residential and commercial outdoor solutions. Consequence As a consequence, Asia Pacific's rapid growth reflects a bourgeoning middle class and more emphasis on the aesthetic of outdoors.
Outdoor-Power-Equipment-Market--Regional-Analysis--2023

Need any Customization as Per Your Business Requirement on Outdoor Power Equipment Market - Enquiry Now

Key Players

Some of the major players in the Outdoor Power Equipment Market are:

  • Kaercher (High-Pressure Cleaners, Surface Cleaners)

  • Yamabiko Corporation (Chainsaws, Trimmers & Brush Cutters)

  • Husqvarna Group (Lawn Mowers, Chainsaws)

  •  Andreas Stihl AG & Company KG (Chainsaws, Hedge Trimmers)

  • Techtronic Industries (Lawn Mowers, Cordless Trimmers)

  • Maruyama U.S., Inc. (Backpack Blowers, Brush Cutters)

  • Stanley Black & Decker (Chainsaws, Hedge Trimmers)

  • MTD Products (Lawn Mowers, Snow Throwers)

  • Makita Group (Cordless Blowers, Chainsaws)

  • VB Emak (Lawn Mowers, Hedge Trimmers)

  • Toro Company (Lawn Mowers, Snow Throwers)

  • Hikoki (Cordless Trimmers, Chainsaws)

  • Deere (Lawn Mowers, Snow Throwers)

  • Jonsered (Lawn Mowers, Chainsaws)

  • Bosch (Hedge Trimmers, Cordless Leaf Blowers)

  • Honda (Lawn Mowers, Snow Throwers)

  • Cub Cadet (Lawn Mowers, Snow Throwers)

  • Troy-Bilt LLC (Lawn Mowers, Tillers & Cultivators)

Recent Trends

  • January 2025: Toro introduced three new electric machines for indoor construction and demolition work. These machines are built on the concept of improving performance even in hostile environments with control over reduced emissions and noise generation. The innovation deals with operators looking at eco-friendly alternatives that are powerful within the indoor construction sector and captures Toro's commitment to eco-friendly solutions.

  • October 2024: The company launched four new robotic lawnmowers for professional turf management, which were aimed at sports fields, golf courses, and facilities. They came with advanced GPS and AI capabilities, without a boundary wire for mowing. The models will be able to increase efficiency while reducing the costs of operation; they also include solar panel compatibility and AI-driven upgrades to be released later on, increasing their commercial viability.

Outdoor Power Equipment Market Report Scope:
Report Attributes Details
Market Size in 2023 US$ 31.88 Billion
Market Size by 2032 US$ 45.87 Billion
CAGR CAGR of 4.2 % From 2024 to 2032
Base Year 2023
Forecast Period 2024-2032
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Source (Gasoline, Battery, Electric Corded)
• By End-Use (Residential, Commercial/Government)
• By Type (Lawn Mower [Walk-Behind Lawn Mowers, Ride-on Lawn Mowers, Robotic Lawn Mowers, Zero-Turn Mowers], Chainsaw, Trimmer & Edger [Trimmers & Brush Cutter, Hedge Trimmers, Walk-Behind Edgers & Trimmers], Blowers [Snow, Leaf], Tillers & Cultivators, Snow Throwers, Others)
• By Sales Channel (E-commerce, Direct Purchase)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Kaercher, Yamabiko Manufactures, Husqvarna Group, Andreas Stihl Ag Company Kg, Techtronic Industries, Maruyama U.S., Inc., Stanley Black & Decker, MTD Products, Makita Group, Vb Emak, Toro Company, Hikoki, Deere, Jonsered, Bosch, Honda, Cub Cadet, Troy Blit LLC.