Report Scope & Overview:

The Vitamin D Testing Market Size was valued at USD 6.70 billion in 2022 and expected to reach USD 9.98 billion by 2030, and grow at a CAGR of  5.1% over the forecast period 2023-2030.

Vitamin D is a fat-soluble vitamin that occurs naturally and is structurally related to steroids. It aids in the absorption of nutrients, phosphate, zinc, magnesium, and other minerals. Vitamin D maintains bone and tooth mineralization by regulating calcium phosphate equilibrium in the circulation. It maintains the cell cycle, minimises the likelihood of bone deformation, and helps relieve joint surfaces in terms of boosting immune function. Vitamin D testing is used to diagnose and track bone problems. It has been used to test vitamin D levels in people with chronic conditions such asthma, psoriasis, and some autoimmune diseases.

Vitamin D Testing Market Revenue Analysis

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A vitamin D test is performed using a blood sample. A tiny needle is used by the doctor to collect a blood sample during a blood test. A blood sample is maintained in a test tube. This examination is normally completed in less than five minutes. Vitamin D is an essential ingredient for bone development and production. A lack of it causes osteoporosis, bone disease, osteomalacia, and other chronic disorders. Some laboratory tests and healthcare facilities utilise vitamin D assays to determine the level of vitamin D compounds in the blood. Vitamin D is divided into two types: vitamin D2 and vitamin D3. Plants and yeast create vitamin D2, whereas animals produce vitamin D3.



  • The number of clinical trials is increasing.

  • Vitamin D insufficiency is extremely common.


  • Unfavorable reimbursement scenario discouraging testing compliance

  • A substantial number of patients worldwide are afflicted with disorders related to metabolism, bone health, and chronic renal disease.


  • Collaboration with government agencies for deficiency diagnosis

  • The supply of reagents, kits, and equipment required for vitamin D testing at a reasonable price in developing nations might be a beneficial strategy for players looking to expand geographically.


Vitamin D does not protect against COVID-19 infection, although it helps increase immunity. The increased prevalence of COVID-19 is expected to have an impact on market growth over the forecast period. Pharmaceutical companies are presently investigating the relationship between vitamin D levels in blood and the severity of COVID-19 results. Furthermore, growing knowledge of the importance of immunity in fighting illnesses has increased the frequency of testing. Work-from-home restrictions in several nations are likely to increase the number of people who are unable to get enough sunlight.

According to a recent Ipsos survey conducted in partnership with the World Economic Forum and published in July 2021, 23 percent of employed persons work from home. More than one-third of employees polled in Peru, Singapore, India, and Argentina preferred working from home versus travelling to workplaces. As a result of the COVID-19 pandemic, more employees are likely to work from home, resulting in decreased sunlight exposure and thereby increasing the risk of vitamin D insufficiency.

The market is divided into three categories: vitamin D2, vitamin D3, and others. During the forecast period, Vitamin D2 will drive the most growth in the Global Vitamin D Testing Market. Physicians and hospital personnel use 25-hydroxy vitamin D assays to check calciferol or 25OH vitamin D levels in the human body. A low or high percentage of 25-hydroxy vitamin D can cause a variety of chronic diseases, including osteoporosis.

The market is divided into four applications: pharmaceuticals, personal care, animal feed and pet food, and functional food and beverages. Over the anticipated period, Animal Feed and Pet Food would have the largest market growth. Eggs, fortified milk, and fish fortified milk all contain vitamin D. When exposed to direct sunshine, it is also created in the skin. Vitamin D is stored in fat during periods of sunlight and released when sunlight is not available.

The limitations of the tests, such as false detection, as well as the lack of knowledge prevalent in developing countries, are projected to impede the growth of the Vitamin D Testing Market over the forecast period. The market is expected to be driven by the development of new advanced technologies with a focus on improved patient comfort. Technological ideas and employment in global market premises are resulting in product performance, which leads to better and more precise testing results for patients located in numerous locations across the world. The frequency of vitamin D tests performed on persons suffering from serious to chronic illnesses and attempting to demonstrate vitamin deficiency has increased considerably.


The vitamin D testing market is continuously expanding due to an increase in the number of research studies and increased awareness of vitamin D deficiency. The value chain analysis of the vitamin D testing market consists of four primary components: R&D and design, product production, distribution and sales, and post-sales services.

R&D and design begin with conceptualization, then move on to design, development, and testing. After the product designs are finalised, the production process begins.

The sourcing of raw materials is the first step in the manufacturing of the products. Outsourcing eliminates some manufacturing process operations and aids in process efficiency. Then comes distribution and sales, which are critical in any industry. In this case, product awareness is spread throughout the market in order to attract interested clients. Customer input is used to improve their existing product portfolio in post-sales services.


by Vitamin Type

  • Vitamin D2

  • Vitamin D3

  • Others

by Application

  • Pharmaceuticals

  • Personal Care

  • Animal Feed and Pet Food

  • Functional Food & Beverages

by End-User

  • Adults

  • Pregnant Women

  • Pediatrics

  • Geriatrics

  • Others

Vitamin D Testing Market Segmentation Analysis

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Because of its well-established healthcare system, high acceptance rate of medical screening, and high level of testing awareness, the North American market accounted for the highest share in 2021. Furthermore, the presence of significant market players in this region, as well as their contributions through mergers, acquisitions, and product launches, fuels market expansion.

The European vitamin D testing market is being driven by rising R&D expenditure by government institutes and an increasing number of vitamin D testing clinical studies. The presence of important industry competitors also contributes significantly to market growth. Furthermore, the region's growing senior population suffering from orthopaedic disorders promotes the growth of the vitamin D testing market.

The North American market accounted for the largest share in 2021 due to its well-established healthcare system, high acceptance rate of medical screening, and high level of testing awareness. Furthermore, the presence of major market players in this region, as well as their contributions through mergers, acquisitions, and product launches, drives market growth.

Rising R&D spending by government institutes and an increasing number of vitamin D testing clinical studies are driving the European vitamin D testing market. The presence of large industry competitors also greatly contributes to market expansion. Furthermore, the region's rising senior population, which is prone to orthopaedic disorders, encourages the expansion of the vitamin D testing market.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


Major players are DiaSys Diagnostic Systems GmbH, Siemens Healthineers, Abbott Laboratories, Thermo Fisher Scientific Inc., BioMerieux SA, Danaher Corporation, F. Hoffmann-La Roche Ltd, Bio-Rad Laboratories, DiaSorin S.p.A., Quest Diagnostics Incorporated. and other players.

Abbott Laboratories-Company Financial Analysis

Vitamin D Testing Market Report Scope:

Report Attributes Details
Market Size in 2022 US$ 6.70 Billion
Market Size by 2030 US$ 9.98 Billion
CAGR CAGR of 5.1% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by End-User (Adults, Pregnant Women, Pediatrics)
• by Vitamin Type (Vitamin D2, Vitamin D3)
• by Application (Pharmaceuticals, Personal Care, Animal Feed and Pet Food)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles DiaSys Diagnostic Systems GmbH, Siemens Healthineers, Abbott Laboratories, Thermo Fisher Scientific Inc., BioMerieux SA, Danaher Corporation, F. Hoffmann-La Roche Ltd, Bio-Rad Laboratories, DiaSorin S.p.A., Quest Diagnostics Incorporated.
Key Drivers • The number of clinical trials is increasing.
• Vitamin D insufficiency is extremely common.
RESTRAINTS • Unfavorable reimbursement scenario discouraging testing compliance

Frequently Asked Questions

Ans: Vitamin D Testing Market Expected to Reach USD 9.98 Billion by 2030.

Ans: The vitamin D Testing Market grow at a CAGR of 5.1% over the forecast period 2023-2030.

Ans: The forecast period of the Vitamin D Testing Market is 2022-2030.

  • The number of clinical trials is increasing.

  • Vitamin D insufficiency is extremely common.

Ans: The major players are DiaSys Diagnostic Systems GmbH, Siemens Healthineers, Abbott Laboratories, Thermo Fisher Scientific Inc., BioMerieux SA, Danaher Corporation, F. Hoffmann-La Roche Ltd, Bio-Rad Laboratories, DiaSorin S.p.A., Quest Diagnostics Incorporated., and others in the final report.

Table of Contents


1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions


2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges


4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World


5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis


8. Vitamin D Testing Market, by Vitamin Type

8.1 Vitamin D2

8.2 Vitamin D3

8.3 Others


9. Vitamin D Testing Market, by Application

9.1 Pharmaceuticals

9.2 Personal Care

9.3 Animal Feed and Pet Food

9.4 Functional Food & Beverages


10. Vitamin D Testing Market, by End-User

10.1 Adults

10.2 Pregnant Women

10.3 Pediatrics

10.4 Geriatrics

10.5 Others


11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.3.1 Germany

11.3.2 UK

11.3.3 France

11.3.4 Italy

11.3.5 Spain

11.3.6 The Netherlands

11.3.7 Rest of Europe

11.4 Asia-Pacific

11.4.1 Japan

11.4.2 South Korea

11.4.3 China

11.4.4 India

11.4.5 Australia

11.4.6 Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1 Israel

11.5.2 UAE

11.5.3 South Africa

11.5.4 Rest

11.6 Latin America

11.6.1 Brazil

11.6.2 Argentina

11.6.3 Rest of Latin America


12. Company Profiles

12.1 DiaSys Diagnostic Systems GmbH

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2 Siemens Healthineers

12.3 Abbott Laboratories

12.4 Thermo Fisher Scientific Inc.

12.5 BioMerieux SA

12.6 Danaher Corporation

12.7 F. Hoffmann-La Roche Ltd

12.8 Bio-Rad Laboratories

12.9 DiaSorin S.p.A.

12.10 Quest Diagnostics Incorporated


13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share Analysis

13.3 Recent Developments


14. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

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Data Bank Validation

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