The Wearable Breast Pumps Market Size was valued at USD 550.50 million in 2023 and is expected to reach USD 1065.11 million by 2031, and grow at a CAGR of 8.6% over the forecast period 2024-2031.
The wearable breast pump market is thriving, driven by a number of factors favoring working mothers and breastfeeding practices. The rising number of employed women globally creates a strong demand for pumps that allow them to express milk while balancing their careers. This demand is further fueled by growing awareness of the pumps' benefits, alongside healthcare infrastructure development in emerging economies. Government campaigns promoting expressed milk feeding, particularly during COVID-19, significantly boosted this awareness.
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Furthermore, governments and international agencies actively encourage breastfeeding through campaigns and support initiatives. Universities and private companies are also joining the effort by educating women about the advantages of breastfeeding. Financial accessibility is another key driver. Insurance coverage in some countries, like the US mandate, and private company options like Medela's rentals, make pumps more attainable for mothers. The rise of milk banks also creates a need for wearable pumps to facilitate milk donation.
Finally, the growth of e-commerce platforms like Amazon and Bodily plays a significant role. These platforms offer competitive prices, easy product comparisons, and convenient customer service, which drives sales and increases product penetration in the market. With this number of factors supporting working mothers, promoting breastfeeding, and increasing accessibility, the wearable breast pump market is poised for continued expansion in the coming years.
Rise of Working Mothers
A growing number of women are employed worldwide, creating a strong demand for wearable breast pumps that enable them to express milk while maintaining their careers.
The rising number of milk banks creates a demand for wearable pumps to facilitate milk donation
The high price of the product
The high price of wearable breast pumps can be a significant barrier for some mothers, limiting market penetration.
Improvement in the technology of the device
Improvements in technology can lead to more comfortable, efficient, and quieter pumps, making them even more appealing to mothers. This includes features like smart connectivity and data tracking.
Increased insurance coverage for wearable breast pumps in more countries would make them more accessible to mothers
Lack of awareness
Despite growing awareness, there's still a need to educate mothers, particularly in some regions, about the benefits and proper use of wearable breast pumps.
In some cultures, there may be a stigma around breastfeeding or using breast pumps in public, which can discourage mothers from using these devices
The Russia Ukraine war disrupts the balance of the wearable breast pump market, bringing both potential challenges and opportunities. On the one hand, economic strain might push mothers towards budget-friendly manual pumps, creating a possible growth spurt in that segment. Conversely, battery-operated pumps could face supply chain disruptions due to the war, leading to shortages, price hikes, or production delays. While manufacturers scramble for alternative suppliers, this solution might come at a cost and time lag. Smart wearable pumps, boasting advanced technology and intricate supply chains, are likely to bear the brunt of the war's impact. The conflict could significantly hinder production and inflate prices due to potential chip shortages. This paints a rather gloomy picture for this segment. The overall market's future remains clouded in uncertainty, hinging on the war's duration and severity. Short-term disruptions are a surefire consequence, but the long-term effects are anyone's guess. Additionally, the impact won't be uniformly distributed across regions. Areas closer to the conflict zone or with stronger economic ties to Russia and Ukraine are likely to experience more significant issues.
However, there might be a few rays of hope as humanitarian aid efforts supporting displaced mothers could create a temporary demand for wearable pumps, potentially benefiting the manual and battery-operated segments.
An economic slowdown can disrupt the wearable breast pump market, creating a cost-conscious consumer. Manual pumps, the most budget-friendly option, might see a rise in popularity as affordability becomes a top priority. Battery-operated pumps, while offering convenience, may face pressure due to price sensitivity. Manufacturers might need to adapt with competitive pricing or promotions to stay afloat. The economic climate could also spark interest in refurbished battery-operated pumps. Smart pumps, boasting advanced features but carrying the highest price tag, are likely to be hit the hardest. Consumers may be hesitant to purchase them during tough times.
Overall, the market might experience a short-term slowdown as affordability takes center stage. Highlighting the value proposition of pumps, especially for battery-operated and smart models, will be crucial for manufacturers. The underlying need for breastfeeding support is unlikely to vanish, so a rebound in sales is possible when the economy recovers.
Accessories
Wearable Pumps
Wearable pumps itself, accounting for over half the market share. This dominance is driven by a rising global population and increasing numbers of working mothers who need to express milk. Government encouragement of breastfeeding and rising online sales accessibility further fuel this segment's growth. Expect the highest growth rate here due to these factors and favorable insurance coverage policies.
Manual Wearable Breast Pumps
Battery Operated Wearable Breast Pumps
Smart Wearable Breast Pumps
The battery-powered segment currently dominating. This is due to factors like rising working mothers, growing awareness of these pumps, and improved healthcare infrastructure. Their portability, ease of use, and suitability for occasional pumping make them ideal. However, the smart wearable breast pump segment is poised for the fastest growth. Packed with features like mobile app connectivity and pumping data, these high-tech pumps are perfect for busy moms who need flexibility and information. New product launches and increasing acceptance are fueling this segment's rise.
North America currently leads the wearable breast pump market, holding over half the share in 2023. This dominance is likely due to a combination of factors such as, government initiatives in the US, like awareness campaigns by CDC and WHO, promote breastfeeding with breast pumps. Secondly, the high number of employed women in the US, coupled with their disposable income, fuels the demand for these pumps.
However, the fastest growth is expected in the Asia Pacific region, with a growing number of working women, like those in Australia, along with government support and improving healthcare infrastructure, are driving the market. China, in particular, is expected to see significant growth due to a decreasing infant mortality rate and increasing government support for breastfeeding practices.
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REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
There are major key players are Ameda, Inc., BabyBuddha Products, LLC, Elvie (Chiaro Component Ltd), Freemie, Koninklijke Philips N.V., iAPOY, Lavie Mom, Medela AG, Spectra, Willow Innovations, Inc., Pigeon Corporation and Other Players.
Madela focused on convenience for moms on-the-go with the launch of their Freestyle Hands-free Breast Pump and partnered with Sarah Wells to create a compatible sling bag (Allie).
Willow Innovations introduced the first-ever companion app specifically designed for wearable breast pumps, allowing moms to manage their pumping sessions from their Apple Watch with Willow 3.0 pumps.
Lansinoh joined the market in August 2023 with the Lansinoh Wearable Pump, demonstrating their commitment to supporting mothers.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 550.50 Million |
| Market Size by 2031 | US$ 1065.11 Million |
| CAGR | CAGR of 8.6% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments |
|
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Ameda, Inc., BabyBuddha Products, LLC, Elvie (Chiaro Component Ltd), Freemie, Koninklijke Philips N.V., iAPOY, Lavie Mom, Medela AG, Spectra, Willow Innovations, Inc., Pigeon Corporation |
| DRIVERS |
|
| RESTRAINTS |
|
Ans: The Wearable Breast Pumps Market size was valued at US$ 550.50 million in 2023.
Ans:- The Wearable Breast Pumps Market is to grow at a CAGR of 8.6% over the forecast period 2024-2031.
An increase in population and the increase in preference for wearable devices are the key drivers of the Wearable Breast Pumps market.
Accessories, and Wearable Pumps are the sub-segments of component type.
High prices of products are the restraint of Wearable Breast Pumps.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Impact Analysis
5.1 Impact Of Russia Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India
6. Value Chain Analysis
7. Porter’s 5 Forces Model
8. Pest Analysis
9. Wearable Breast Pumps Market Segmentation, By Component
9.1 Introduction
9.2 Trend Analysis
9.3 Accessories
9.4 Wearable Pumps
10. Wearable Breast Pumps Market Segmentation, By Technology
10.1 Introduction
10.2 Trend Analysis
10.3 Manual Wearable Breast Pumps
10.4 Battery Operated Wearable Breast Pumps
10.5 Smart Wearable Breast Pumps
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 Trend Analysis
11.2.2 North America Wearable Breast Pumps Market by Country
11.2.3 North America Wearable Breast Pumps Market By Component
11.2.4 North America Wearable Breast Pumps Market By Technology
11.2.5 USA
11.2.5.1 USA Wearable Breast Pumps Market By Component
11.2.5.2 USA Wearable Breast Pumps Market By Technology
11.2.6 Canada
11.2.6.1 Canada Wearable Breast Pumps Market By Component
11.2.6.2 Canada Wearable Breast Pumps Market By Technology
11.2.7 Mexico
11.2.7.1 Mexico Wearable Breast Pumps Market By Component
11.2.7.2 Mexico Wearable Breast Pumps Market By Technology
11.3 Europe
11.3.1 Trend Analysis
11.3.2 Eastern Europe
11.3.2.1 Eastern Europe Wearable Breast Pumps Market by Country
11.3.2.2 Eastern Europe Wearable Breast Pumps Market By Component
11.3.2.3 Eastern Europe Wearable Breast Pumps Market By Technology
11.3.2.4 Poland
11.3.2.4.1 Poland Wearable Breast Pumps Market By Component
11.3.2.4.2 Poland Wearable Breast Pumps Market By Technology
11.3.2.5 Romania
11.3.2.5.1 Romania Wearable Breast Pumps Market By Component
11.3.2.5.2 Romania Wearable Breast Pumps Market By Technology
11.3.2.6 Hungary
11.3.2.6.1 Hungary Wearable Breast Pumps Market By Component
11.3.2.6.2 Hungary Wearable Breast Pumps Market By Technology
11.3.2.7 Turkey
11.3.2.7.1 Turkey Wearable Breast Pumps Market By Component
11.3.2.7.2 Turkey Wearable Breast Pumps Market By Technology
11.3.2.8 Rest of Eastern Europe
11.3.2.8.1 Rest of Eastern Europe Wearable Breast Pumps Market By Component
11.3.2.8.2 Rest of Eastern Europe Wearable Breast Pumps Market By Technology
11.3.3 Western Europe
11.3.3.1 Western Europe Wearable Breast Pumps Market by Country
11.3.3.2 Western Europe Wearable Breast Pumps Market By Component
11.3.3.3 Western Europe Wearable Breast Pumps Market By Technology
11.3.3.4 Germany
11.3.3.4.1 Germany Wearable Breast Pumps Market By Component
11.3.3.4.2 Germany Wearable Breast Pumps Market By Technology
11.3.3.5 France
11.3.3.5.1 France Wearable Breast Pumps Market By Component
11.3.3.5.2 France Wearable Breast Pumps Market By Technology
11.3.3.6 UK
11.3.3.6.1 UK Wearable Breast Pumps Market By Component
11.3.3.6.2 UK Wearable Breast Pumps Market By Technology
11.3.3.7 Italy
11.3.3.7.1 Italy Wearable Breast Pumps Market By Component
11.3.3.7.2 Italy Wearable Breast Pumps Market By Technology
11.3.3.8 Spain
11.3.3.8.1 Spain Wearable Breast Pumps Market By Component
11.3.3.8.2 Spain Wearable Breast Pumps Market By Technology
11.3.3.9 Netherlands
11.3.3.9.1 Netherlands Wearable Breast Pumps Market By Component
11.3.3.9.2 Netherlands Wearable Breast Pumps Market By Technology
11.3.3.10 Switzerland
11.3.3.10.1 Switzerland Wearable Breast Pumps Market By Component
11.3.3.10.2 Switzerland Wearable Breast Pumps Market By Technology
11.3.3.11 Austria
11.3.3.11.1 Austria Wearable Breast Pumps Market By Component
11.3.3.11.2 Austria Wearable Breast Pumps Market By Technology
11.3.3.12 Rest of Western Europe
11.3.3.12.1 Rest of Western Europe Wearable Breast Pumps Market By Component
11.3.2.12.2 Rest of Western Europe Wearable Breast Pumps Market By Technology
11.4 Asia-Pacific
11.4.1 Trend Analysis
11.4.2 Asia Pacific Wearable Breast Pumps Market by Country
11.4.3 Asia Pacific Wearable Breast Pumps Market By Component
11.4.4 Asia Pacific Wearable Breast Pumps Market By Technology
11.4.5 China
11.4.5.1 China Wearable Breast Pumps Market By Component
11.4.5.2 China Wearable Breast Pumps Market By Technology
11.4.6 India
11.4.6.1 India Wearable Breast Pumps Market By Component
11.4.6.2 India Wearable Breast Pumps Market By Technology
11.4.7 Japan
11.4.7.1 Japan Wearable Breast Pumps Market By Component
11.4.7.2 Japan Wearable Breast Pumps Market By Technology
11.4.8 South Korea
11.4.8.1 South Korea Wearable Breast Pumps Market By Component
11.4.8.2 South Korea Wearable Breast Pumps Market By Technology
11.4.9 Vietnam
11.4.9.1 Vietnam Wearable Breast Pumps Market By Component
11.4.9.2 Vietnam Wearable Breast Pumps Market By Technology
11.4.10 Singapore
11.4.10.1 Singapore Wearable Breast Pumps Market By Component
11.4.10.2 Singapore Wearable Breast Pumps Market By Technology
11.4.11 Australia
11.4.11.1 Australia Wearable Breast Pumps Market By Component
11.4.11.2 Australia Wearable Breast Pumps Market By Technology
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Wearable Breast Pumps Market By Component
11.4.12.2 Rest of Asia-Pacific Wearable Breast Pumps Market By Technology
11.5 Middle East & Africa
11.5.1 Trend Analysis
11.5.2 Middle East
11.5.2.1 Middle East Wearable Breast Pumps Market by Country
11.5.2.2 Middle East Wearable Breast Pumps Market By Component
11.5.2.3 Middle East Wearable Breast Pumps Market By Technology
11.5.2.4 UAE
11.5.2.4.1 UAE Wearable Breast Pumps Market By Component
11.5.2.4.2 UAE Wearable Breast Pumps Market By Technology
11.5.2.5 Egypt
11.5.2.5.1 Egypt Wearable Breast Pumps Market By Component
11.5.2.5.2 Egypt Wearable Breast Pumps Market By Technology
11.5.2.6 Saudi Arabia
11.5.2.6.1 Saudi Arabia Wearable Breast Pumps Market By Component
11.5.2.6.2 Saudi Arabia Wearable Breast Pumps Market By Technology
11.5.2.7 Qatar
11.5.2.7.1 Qatar Wearable Breast Pumps Market By Component
11.5.2.7.2 Qatar Wearable Breast Pumps Market By Technology
11.5.2.8 Rest of Middle East
11.5.2.8.1 Rest of Middle East Wearable Breast Pumps Market By Component
11.5.2.8.2 Rest of Middle East Wearable Breast Pumps Market By Technology
11.5.3 Africa
11.5.3.1 Africa Wearable Breast Pumps Market by Country
11.5.3.2 Africa Wearable Breast Pumps Market By Component
11.5.3.3 Africa Wearable Breast Pumps Market By Technology
11.5.2.4 Nigeria
11.5.2.4.1 Nigeria Wearable Breast Pumps Market By Component
11.5.2.4.2 Nigeria Wearable Breast Pumps Market By Technology
11.5.2.5 South Africa
11.5.2.5.1 South Africa Wearable Breast Pumps Market By Component
11.5.2.5.2 South Africa Wearable Breast Pumps Market By Technology
11.5.2.6 Rest of Africa
11.5.2.6.1 Rest of Africa Wearable Breast Pumps Market By Component
11.5.2.6.2 Rest of Africa Wearable Breast Pumps Market By Technology
11.6 Latin America
11.6.1 Trend Analysis
11.6.2 Latin America Wearable Breast Pumps Market by Country
11.6.3 Latin America Wearable Breast Pumps Market By Component
11.6.4 Latin America Wearable Breast Pumps Market By Technology
11.6.5 Brazil
11.6.5.1 Brazil Wearable Breast Pumps Market By Component
11.6.5.2 Brazil Wearable Breast Pumps Market By Technology
11.6.6 Argentina
11.6.6.1 Argentina Wearable Breast Pumps Market By Component
11.6.6.2 Argentina Wearable Breast Pumps Market By Technology
11.6.7 Colombia
11.6.7.1 Colombia Wearable Breast Pumps Market By Component
11.6.7.2 Colombia Wearable Breast Pumps Market By Technology
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Wearable Breast Pumps Market By Component
11.6.8.2 Rest of Latin America Wearable Breast Pumps Market By Technology
12. Company Profiles
12.1 Ameda, Inc.
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 BabyBuddha Products, LLC
12.2.1 Company Overview
12.2.2 Financial
12.2.3 Products/ Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Elvie (Chiaro Component Ltd)
12.3.1 Company Overview
12.3.2 Financial
12.3.3 Products/ Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Freemie
12.4.1 Company Overview
12.4.2 Financial
12.4.3 Products/ Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Koninklijke Philips N.V.
12.5.1 Company Overview
12.5.2 Financial
12.5.3 Products/ Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 iAPOY
12.6.1 Company Overview
12.6.2 Financial
12.6.3 Products/ Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Lavie Mom
12.7.1 Company Overview
12.7.2 Financial
12.7.3 Products/ Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Medela AG
12.8.1 Company Overview
12.8.2 Financial
12.8.3 Products/ Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Spectra
12.9.1 Company Overview
12.9.2 Financial
12.9.3 Products/ Services Offered
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Willow Innovations, Inc.
12.10.1 Company Overview
12.10.2 Financial
12.10.3 Products/ Services Offered
12.10.4 SWOT Analysis
12.10.5 The SNS View
12.11 Pigeon Corporation
12.11.1 Company Overview
12.11.2 Financial
12.11.3 Products/ Services Offered
12.11.4 SWOT Analysis
12.11.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. USE Cases And Best Practices
15. Conclusion
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