The Automotive Infotainment Systems Market size was valued at USD 8.97 billion in 2023 and is expected to reach USD 18.15 billion by 2031 and grow at a CAGR of 8.92% over the forecast period 2024-2031.
Automotive infotainment systems have grown in popularity, and are now a standard feature in Luxury Cars and connected vehicles. The world is becoming increasingly computerized, and the car sector will be no exception. Customer expectations are steadily increasing, whether it's mapping and calculating a route, a commuter's calendar, or the ability to turn on a central heating system in the home in preparation for their return. Companies that embrace this new connected environment are likely to succeed in the mobility future.
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Carmakers have taken notice of the introduction of an automotive infotainment system as a technology that integrates information and entertainment. Increased consumer disposable income and easy financing alternatives in emerging countries have given people the flexibility to own passenger automobiles, resulting in a demand for technologically advanced vehicles with smart and convenient entertainment systems.
Demand for infotainment systems is increasing
The growing demand for automobiles with DASs propels the global automotive infotainment industry forward
Greater support for open-source and standard platforms for application development
Increased vehicle production, & integration of infotainment with other systems.
The automotive sector is undergoing a dual transformation. There's a significant increase in production. Forecasts for global production in 2024-2025 suggest a rise to 80 million units, marking a 5% uptick from the previous year. This surge is primarily driven by escalating demand in emerging markets and a notable shift towards electric vehicles. Car manufacturers are making substantial investments in integrating infotainment systems with other vehicle functionalities. By 2025, it's anticipated that advanced infotainment features will be standard in over 90% of new vehicles. These systems extend beyond mere entertainment, seamlessly merging with navigation, climate control, and even driver-assistance functionalities.
Issues in comprehending bilinguals and recognizing orders whenever drivers try to do a hands-free action
Limited integration of voice assistants with electronics
Increasing adoption of self-service applications, voice search technology, and driver assistance systems
Demand for AI automotive infotainment, as well as advancements in AI
Increasing usage of vehicle infotainment systems and rapid automation in manufacturing sectors.
The evolution of in-car technology and automation within manufacturing is revolutionizing both transportation and production processes. Predictions from SNS insider analysts suggest that by 2025, approximately 70% of newly released car models will come equipped with advanced infotainment systems. These systems will offer a wide array of features such as navigation, internet connectivity, and voice command functionality. This surge in adoption reflects a growing consumer desire for more interconnected and entertaining in-car experiences.
Simultaneously, in the manufacturing realm, an expert study forecasts that by 2030, as much as 80% of repetitive tasks in manufacturing will be automated. This rapid integration of automation signifies a substantial transformation toward enhanced efficiency, heightened productivity, and elevated product quality within the industry.
Challenges due to the long product life cycle and high cost of automobile entertainment devices
The technology's modest adoption rate
Shortages of different tiny components
Concerns regarding data security are growing
The conflict in Ukraine has heighten existing challenges in the automotive supply chain, particularly concerning infotainment systems. Ukraine's pivotal role as a supplier of wiring harnesses, essential for interconnecting electronic components in vehicles, has been disrupted. Additionally, sanctions on Russia, a major neon gas producer crucial for chip manufacturing, have further hindered the availability of vital parts. According to the analysis of SNS Insider, these disruptions are estimated to have led to a global decline of 400,000 vehicles produced, affecting the installation of infotainment systems.
Although specific data solely for infotainment systems is unavailable, the repercussions are considerable. Car manufacturers have been compelled to make compromises, such as offering vehicles with pared-down infotainment features or delaying deliveries. While efforts to identify alternative suppliers are underway, it's anticipated that the impact of the conflict will persist throughout 2024, albeit gradually easing as solutions are found.
The automotive infotainment systems market is facing disruption due to the economic slowdown. With inflation reaching as high as 8% in certain countries, consumers have reduced disposable income, impacting their ability to invest in non-essential items such as new cars. Additionally, rising interest rates are discouraging car purchases, particularly luxury models equipped with advanced infotainment systems. This could result in a projected 10% decrease in demand for new vehicles, consequently affecting the automotive infotainment system market and potentially stalling its growth in the near future.
Analysis of segments based on installation type indicates that approximately 70 percent of the market is dominated by in-dash systems, reaffirming their role as the central hub for information and entertainment for both drivers and passengers. The remaining 30 percent is accounted for by rear-seat entertainment systems, which cater to families and passengers seeking personalized entertainment options during extended travels. This pattern underscores the continued importance of in-dash systems in delivering a holistic user experience, while rear-seat entertainment systems cater to a distinct market segment.
Passenger cars dominate the automotive infotainment systems market, capturing approximately 81.2% share in 2023. This dominance is due to features such as in-vehicle calling, software updates, and connected cabin experiences, which cater to the comfort and entertainment needs of passengers during long commutes or traffic jams. Light commercial vehicles, including vans and trucks, represent a smaller yet notable portion of the market, accounting for roughly 20%. This is attributed to their increasing use for both business and leisure purposes. Electric vehicles (EVs) are a rapidly growing segment, projected to hold approximately 10% share by 2031. This growth is fueled by the integration of advanced navigation and infotainment features aimed at enhancing the EV driving experience. Heavy commercial vehicles, such as buses and trailers, currently hold the smallest share at around 5%, primarily prioritizing functionality and safety. However, with advancements in autonomous driving technology, infotainment systems are expected to play a more significant role in keeping passengers entertained in future generations of these vehicles.
The automotive infotainment sector commonly divides into two key sectors: Original Equipment Manufacturer (OEM) and Aftermarket. OEM systems, representing around 65% of the market, are those integrated into vehicles during manufacturing. Conversely, Aftermarket systems, constituting the remaining 35%, are installed post-purchase by consumers or dealerships to upgrade or replace existing setups.
By Installation Type:
In-dash
Rear-seat
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By Vehicle Type:
Passenger vehicles
Light Commercial vehicles
Heavy Commercial vehicles
By Market Type:
OEM
Aftermarket
In 2023, the Asia Pacific region is projected to lead the automotive infotainment systems market, accounting for approximately 35% of the global share. This dominance stems from various factors such as increasing disposable incomes, urbanization trends, and a rising demand for technologically advanced vehicles. Europe closely follows with an estimated share of around 28%, while North America holds a substantial portion at roughly 22%. The remaining 15% is distributed among other regions, which are poised for notable growth, particularly due to escalating production in emerging economies.
REGIONAL COVERAGE:
North America
The USA
Canada
Mexico
Europe
Germany
The UK
France
Italy
Spain
The Netherlands
Rest of Europe
Asia-Pacific
Japan
south Korea
China
India
Australia
Rest of Asia-Pacific
The Middle East & Africa
Israel
UAE
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
Continental AG (Germany), Harman International (US), Panasonic Corporation (Japan), Pioneer Electronics (US), Aisin Corporation, DENSO Corporation (Japan), Pioneer Corporation, KENWOOD Corporation (Japan), Garmin Ltd. (Switzerland), Alpine Electronics, Inc. (Japan), ALLGo Embedded Systems Pvt. Ltd. (India) and Delphi Automotive PLC (UK) are some of the affluent competitors with significant market share in automotive infotainment.
In June of 2022, BMW made headlines by announcing the incorporation of Android Automotive into its existing and forthcoming models alongside BMW's Operating System 8, slated for introduction in 2023. This strategic move underscores a broader trend among automakers to capitalize on the familiarity and functionality of Android within their vehicles. Simultaneously, there's a pronounced emphasis on enriching the in-cabin experience for both drivers and passengers.
Notably, LG Electronics secured a substantial $6.2 billion deal in July 2022 to supply vehicle components, telematics, and infotainment systems to major car manufacturers, reflecting this heightened focus. This shift towards enhancing the in-vehicle experience is propelled by the escalating demand for features such as in-vehicle calling, seamless data connectivity, and sophisticated navigation systems.
The integration of augmented reality (AR) and mixed reality (MR) technologies into infotainment systems is on the horizon. Harman International's acquisition of Apostera, a prominent AR and MR software developer, in February 2022, underscores this trend, hinting at potential applications for head-up displays and other interactive features.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 8.97 Billion |
| Market Size by 2031 | US$ 18.15 Billion |
| CAGR | CAGR of 8.92% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • by Installation Type (In-dash, Rear-seat) • by Vehicle Type (Passenger vehicles, Light, Commercial vehicles, Electric Vehicles, Heavy Commercial vehicles) • by Market Type (OEM, Aftermarket) |
| Regional Analysis/Coverage | North America (USA, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, Rest of Asia-Pacific), The Middle East & Africa (Israel, UAE, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Continental AG (Germany), Harman International (US), Panasonic Corporation (Japan), Pioneer Electronics (US), Aisin Corporation, DENSO Corporation (Japan), Pioneer Corporation, KENWOOD Corporation (Japan), Garmin Ltd. (Switzerland), Alpine Electronics, Inc. (Japan), ALLGo Embedded Systems Pvt. Ltd. (India) and Delphi Automotive PLC (UK) |
| Key Drivers | • Growing worldwide automobile production and sales. • Automobile adoption of ADAS features. |
| RESTRAINTS | •Issues in comprehending bilinguals and recognizing orders whenever drivers try to do a hands-free action. •Limited integration of voice assistants with electronics. |
Ans:- The market size is expected to reach USD 14.13 billion by 2028.
Ans:- Installation type, Vehicle type, and market type are the different segments of the market.
Ans:- Technology improvements, such as the increasing use of connected vehicles and internet-linked vehicle integration, are expected to enhance the market in the near future.
Ans:- Yes.
Ans:- North American region is anticipated to be the primary driver of the market.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India
6. Value Chain Analysis
7. Porter’s 5 Forces Model
8. Pest Analysis
9. Global Automotive Infotainment Systems Market Segmentation, by Installation type
9.1 Introduction
9.2 Trend Analysis
9.3 In-dash
9.4 Rear-seat
10. Global Automotive Infotainment Systems Market Segmentation, by Vehicle type
10.1 Introduction
10.2 Trend Analysis
10.3 Passenger vehicles,
10.4 Light Commercial vehicles
10.5 Heavy Commercial vehicles
10.6 Electric vehicles
11. Global Automotive Infotainment Systems Market Segmentation, by Market type
11.1 Introduction
11.2 Trend Analysis
11.3 OEM
11.4 Aftermarket
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 USA
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Eastern Europe
12.3.1.1 Poland
12.3.1.2 Romania
12.3.1.3 Hungary
12.3.1.4 Turkey
12.3.1.5 Rest of Eastern Europe
12.3.2 Western Europe
12.3.2.1 Germany
12.3.2.2 France
12.3.2.3 UK
12.3.2.4 Italy
12.3.2.5 Spain
12.3.2.6 Netherlands
12.3.2.7 Switzerland
12.3.2.8 Austria
12.3.2.9 Rest of Western Europe
12.4 Asia-Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Vietnam
12.4.6 Singapore
12.4.7 Australia
12.4.8 Rest of Asia Pacific
12.5 The Middle East & Africa
12.5.1 Middle East
12.5.1.1 UAE
12.5.1.2 Egypt
12.5.1.3 Saudi Arabia
12.5.1.4 Qatar
12.5.1.5 Rest of the Middle East
11.5.2 Africa
12.5.2.1 Nigeria
12.5.2.2 South Africa
12.5.2.3 Rest of Africa
12.6 Latin America
12.6.1 Brazil
12.6.2 Argentina
12.6.3 Colombia
12.6.4 Rest of Latin America
13. Company Profiles
13.1 Panasonic Corporation (Japan),
13.1.1 Company Overview
13.1.2 Financial
13.1.3 Products/ Services Offered
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Continental AG (Germany)
13.2.1 Company Overview
13.2.2 Financial
13.2.3 Products/ Services Offered
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Pioneer Electronics (US)
13.3.1 Company Overview
13.3.2 Financial
13.3.3 Products/ Services Offered
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Harman International (US)
13.4.1 Company Overview
13.4.2 Financial
13.4.3 Products/ Services Offered
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Aisin Corporation
13.5.1 Company Overview
13.5.2 Financial
13.5.3 Products/ Services Offered
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 DENSO Corporation (Japan)
13.6.1 Company Overview
13.6.2 Financial
13.6.3 Products/ Services Offered
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Pioneer Corporation
13.7.1 Company Overview
13.7.2 Financial
13.7.3 Products/ Services Offered
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 KENWOOD Corporation (Japan)
13.8.1 Company Overview
13.8.2 Financial
13.8.3 Products/ Services Offered
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Garmin Ltd. (Switzerland)
13.9.1 Company Overview
13.9.2 Financial
13.9.3 Products/ Services Offered
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Others
13.10.1 Company Overview
13.10.2 Financial
13.10.3 Products/ Services Offered
13.10.4 SWOT Analysis
13.10.5 The SNS View
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions
15. Use Case and Best Practices
16. Conclusion
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