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Big Data Market Report Scope & Overview:

The Big Data Market was valued at USD 184.32 billion in 2022 and is projected to expand to USD 419.29 billion by 2030, growing at a CAGR of 10.82% in the forecast period of 2023 to 2030.

Big data refers to vast and complex collections of data, often sourced from new and diverse channels. These datasets are so massive that conventional data processing technologies are unable to handle them. Nevertheless, these colossal amounts of data can be utilized to tackle business problems that were once deemed unsolvable. The potential of big data is immense, as it can provide valuable insights into customer behavior, market trends, and operational inefficiencies. Businesses can obtain a competitive advantage by analyzing this data and making educated decisions. The sheer amount and complexity of big data, on the other hand, may be daunting. To make sense of it all, businesses need to employ advanced analytics tools and techniques, such as machine learning and artificial intelligence. These technologies can help identify patterns, correlations, and anomalies in the data, enabling businesses to extract meaningful insights and make data-driven decisions.

Big Data Market Revenue Analysis

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big data is a game-changer for businesses, offering unprecedented opportunities to gain insights and drive growth. By leveraging this data effectively, businesses can stay ahead of the curve and thrive in today's fast-paced and competitive marketplace.

Market Dynamics

Drivers

  • Data volume has increased dramatically.

  • The use of the internet and smartphones is growing.

The number of data obtained by organizations is continually rising due to the development of social media, the Internet of Things (IoT), and multimedia, which have resulted in an overwhelming flow of data in either structured or unstructured shapes. The growing volume of corporate data, fast technical advances, and falling average selling costs of smart devices all contribute to the production of vast amounts of organized and unstructured data. Over 80% of the data collected by organizations is not stored in a traditional relational database. Instead, it is concealed in unstructured documents, social media posts, machine logs, pictures, and other sources. Many organizations are struggling to manage this flood of unstructured data. Big data solutions play an important role in data management for organizations of all kinds, especially in the cloud computing era. There is an undeniable need for a framework to combine and manage disparate sources of big data and data analytics in order to maximize value.

Restrains

  • Growing concerns about security and privacy

  • Costly installation and a scarcity of data analysts

Opportunities

Challenges

  • Poor quality of data and, data silos

The issue with any data in any organization is that it is constantly maintained in numerous places and forms. When finance is keeping track of supply expenses, payroll, and other financial data, as it should, however information from machines on the factory floor is unintegrated in the production department's database, a basic activity like looking at production costs may be overwhelming for a manager. With big data, the silo problem becomes more severe. This is due to not just the sheer volume of data, but also the variety of its internal and external sources, as well as the many security and privacy standards that must be met. Legacy systems also play a role, making data consolidation difficult, if not impossible.

Impact Of covid 19

The COVID-19 pandemic has expedited the development of big data and corporate analytics. The growing trend of remote work and working from home has been a significant factor in boosting the global big data industry during the pandemic. Additionally, big data analytics technologies have played a crucial role in the healthcare industry. The surge in COVID patients in hospitals has generated a substantial amount of healthcare data, which big data technologies have processed and organized in a well-structured manner. The pandemic has highlighted the importance of big data and its potential to revolutionize various industries. With the help of big data analytics, businesses can gain valuable insights into consumer behavior and market trends, enabling them to make informed decisions. In the healthcare industry, big data has been instrumental in tracking the spread of the virus, predicting outbreaks, and developing effective treatments. As we continue to navigate the pandemic, it is clear that big data will play an increasingly vital role in shaping our future. From improving healthcare outcomes to driving business growth, the possibilities are endless. As such, it is essential for organizations to invest in big data technologies and leverage their potential to stay ahead of the curve.

Impact of the Russia-Ukraine War

The political instability in the region has led to a decrease in foreign investment. Many big data companies have been hesitant to invest in the region due to the uncertainty surrounding the conflict. This has resulted in a slowdown in the growth of the big data market in Ukraine and Russia. However, the conflict has also created opportunities for big data companies. The need for intelligence gathering and analysis has increased as a result of the conflict. Governments and businesses are looking for ways to gather and analyze data to gain insights into the situation in the region. This has led to an increase in demand for big data services and solutions.

As the conflict continues, it will be interesting to see how the big data market adapts and evolves to meet the changing needs of businesses and governments in the region.

Impact of Recession

Due to the recession businesses struggle to stay afloat, many are cutting back on their investments in technology, including big data solutions. This has led to a slowdown in the growth of the big data market, with many companies delaying or canceling their big data projects. despite the challenges posed by the recession, there are still opportunities for the big data market to thrive. As businesses look for ways to cut costs and improve efficiency, big data solutions can provide valuable insights that can help them make better decisions. Additionally, the pandemic has accelerated the adoption of digital technologies, including big data, as companies look for ways to adapt to the new normal.

To succeed in this challenging environment, companies in the big data market need to be agile and adaptable. They need to be able to pivot quickly to meet the changing needs of their customers and to develop solutions that are tailored to the current economic climate. By doing so, they can not only survive the recession but also emerge stronger and more resilient in the long run.

Key Market Segmentation:

The Big Data Market is segmented into five segments By component, By Business function, By Deployment Mode By Organization Size, and By End users.

By Component:

  • Solutions

  • Big Data Analytics

  • Data Discovery

  • Data Visualization

  • Data Management

  • Services

  • Support and maintenance

  • Consulting

  • Deployment and Integration

By Business Function:

  • Finance

  • Marketing and Sales

  • Human Resources

  • Operations

By Deployment Mode:

  • Cloud

  • On-premises

By Organization Size:

  • Small and Medium-Sized Enterprises

  • Large Enterprises

By End users:

  • BFSI

  • Government and Defense

  • Healthcare and Life Sciences

  • Manufacturing

  • Retail and Consumer Goods

  • Media and Entertainment

  • Telecommunications and IT

  • Transportation and Logistics

  • Other Verticals

Big Data Market Segmentation Analysis

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Regional Analysis

North America now leads the market and is likely to continue to lead over the forecast time. Extensive use of big data solutions in industries such as BFSI, Retail & E-Commerce, IT & telecom, and healthcare, among others, is a driving factor in the worldwide North American big data market. Furthermore, the fast use of technologies like AI, machine learning, Hadoop, and IoT is favoring the expansion of the American market.

During the forecasted years, the Asia-Pacific area is likely to expand at a rapid pace. The use of big data technologies like IoT devices and the growth of industries like banking and insurance are both contributing to the APAC big data market's expansion and the implementation of novel technologies like connected devices.

REGIONAL COVERAGE:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • The Netherlands

  • Rest of Europe

Asia-Pacific

  • Japan

  • South Korea

  • China

  • India

  • Australia

  • Rest of Asia-Pacific

The Middle East & Africa

  • Israel

  • UAE

  • South Africa

  • Rest of the Middle East & Africa

Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

Key Players:

The major players are SAP(Germany), Oracle(US), Centerfield(US), Microsoft(US), Sisense(US), SAS(US), TIBCO(US), Cloudera(US), Teradata(US), AWS(US), Informatica(US), Accenture(Ireland), Salesforce(US), Splunk(US), VMware(US), Ataccama(Canada), IBM(US), Google(US), COGITO(US), HPE(US), RIB datapine(Berlin), Fusionex(Malaysia), Bigeye(US), Imply(US), Rivery(US), YugabyteDB (US), Airbyte(US), Cardagraph(US), Firebolt(US), BigPanda(US), Alteryx(US), and others in final report.

Microsoft(US)-Company Financial Analysis

Recent Development

In the month of January 2022,

Oracle's new redwood design experience, with a fresh new style, greater space, and fonts fit for dense data, will help users find, display, and act on critical insights when it refreshes. Cloud Analytics from Oracle

Big Data Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 184.32 Bn
Market Size by 2030  US$ 419.29 Bn
CAGR   CAGR of 10.82 % From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Component (Solutions, Big Data Analytics, Data Discovery, Data Visualization, Data Management, Services, Support and maintenance, Consulting, Deployment, and Integration)
• By Business Function (Finance, Marketing and Sales, Human Resources, Operations)
• By Deployment Mode (Cloud, On-premises)
• By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises)
• By End users (BFSI, Government and Defense, Healthcare and Life Sciences, Manufacturing, Retail and Consumer Goods, Media and Entertainment, Telecommunications and IT, Transportation and Logistics, Other Verticals)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles SAP(Germany), Oracle(US), Centerfield(US), Microsoft(US), Sisense(US), SAS(US), TIBCO(US), Cloudera(US), Teradata(US), AWS(US), Informatica(US), Accenture(Ireland), Salesforce(US), Splunk(US), VMware(US), Ataccama(Canada), IBM(US), Google(US), COGITO(US), HPE(US), RIB datapine(Berlin), Fusionex(Malaysia), Bigeye(US), Imply(US), Rivery(US), YugabyteDB (US), Airbyte(US), Cardagraph(US), Firebolt(US), BigPanda(US), Alteryx(US)
Key Drivers • Data volume has increased dramatically.
• The use of the internet and smartphones is growing.
Market Opportunities • Increased use of technology and big data analytics

 

Frequently Asked Questions

Ans: The market is expected to grow to USD 419.29 billion by the forecast period of 2030.

Ans: CAGR of the Big Data Market is 10.82 % in the forecast period of 2023 to 2030.

Ans: The major players are SAP(Germany), Oracle(US), Centerfield(US), Microsoft(US), Sisense(US), SAS(US), TIBCO(US), Cloudera(US), Teradata(US), AWS(US), Informatica(US), Accenture(Ireland), Salesforce(US), Splunk(US), VMware(US), Ataccama(Canada), IBM(US), Google(US), COGITO(US), HPE(US), RIB datapine(Berlin), Fusionex(Malaysia), Bigeye(US), Imply(US), Rivery(US), YugabyteDB (US), Airbyte(US), Cardagraph(US), Firebolt(US), BigPanda(US), Alteryx(US), and others in final report.

Ans: North America is said to be the highest-growing region.

Ans:

  • Data volume has increased dramatically.
  • The use of the internet and smartphones is growing.

Table of Contents

1.Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Russia-Ukraine War
4.3 Impact of Ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Big Data Market Segmentation, By Component
8.1 Solutions
8.2 Big Data Analytics
8.3 Data Discovery
8.4 Data Visualization
8.5 Data Management
8.6 Services
8.7 Support and maintenance
8.8 Consulting
8.9 Deployment and Integration

9. Big Data Market Segmentation, By Business Function
9.1 Finance
9.2 Marketing and Sales
9.3 Human Resources
9.4 Operations

10. Big Data Market Segmentation, By Deployment Mode
10.1 Cloud
10.2 On-premises

11. Big Data Market Segmentation, By Organization Size
11.1 Small and Medium-Sized Enterprises
11.2 Large Enterprises

12. Big Data Market Segmentation, By End Users
12.1 BFSI
12.2 Government and Defense
12.3 Healthcare and Life Sciences
12.4 Manufacturing
12.5 Retail and Consumer Goods
12.6 Media and Entertainment
12.7 Telecommunications and IT
12.8 Transportation and Logistics
12.9 Other Verticals

13. Regional Analysis
13.1 Introduction
13.2 North America
13.2.1 North America Big Data Market By Country
13.2.2North America Big Data Market By Component
13.2.3 North America Big Data Market By Business Function
13.2.4 North America Big Data Market By Deployment Mode
13.2.5 North America Big Data Market By Organization Size
13.2.6 North America Big Data Market By End Users
13.2.7 USA
13.2.7.1 USA Big Data Market By Component
13.2.7.2 USA Big Data Market By Business Function
13.2.7.3 USA Big Data Market By Deployment Mode
13.2.7.4 USA Big Data Market By Organization Size
13.2.7.5 USA Big Data Market By End Users
13.2.8 Canada
13.2.8.1 Canada Big Data Market By Component
13.2.8.2 Canada Big Data Market By Business Function
13.2.8.3 Canada Big Data Market By Deployment Mode
13.2.8.4 Canada Big Data Market By Organization Size
13.2.8.5 Canada Big Data Market By End Users
13.2.9 Mexico
13.2.9.1 Mexico Big Data Market By Component
13.2.9.2 Mexico Big Data Market By Business Function
13.2.9.3 Mexico Big Data Market By Deployment Mode
13.2.9.4 Mexico Big Data Market By Organization Size
13.2.9.5 Mexico Big Data Market By End Users
13.3 Europe
13.3.1 Europe Big Data Market By country
13.3.2 Europe Big Data Market By Component
13.3.3 Europe Big Data Market By Business Function
13.3.4 Europe Big Data Market By Deployment Mode
13.3.5 Europe Big Data Market By Organization Size
13.3.6 Europe Big Data Market By End Users
13.3.7 Germany
13.3.7.1 Germany Big Data Market By Component
13.3.7.2 Germany Big Data Market By Business Function
13.3.7.3 Germany Big Data Market By Deployment Mode
13.3.7.4 Germany Big Data Market By Organization Size
13.3.7.5 Germany Big Data Market By End Users
13.3.8 UK
13.3.8.1 UK Big Data Market By Component
13.3.8.2 UK Big Data Market By Business Function
13.3.8.3 UK Big Data Market By Deployment Mode
13.3.8.4 UK Big Data Market By Organization Size
13.3.8.5 UK Big Data Market By End Users
13.3.9 France
13.3.9.1 France Big Data Market By Component
13.3.9.2 France Big Data Market By Business Function
13.3.9.3 France Big Data Market By Deployment Mode
13.3.9.4 France Big Data Market By Organization Size
13.3.9.5 France Big Data Market By End Users
13.3.10 Italy
13.3.10.1 Italy Big Data Market By Component
13.3.10.2 Italy Big Data Market By Business Function
13.3.10.3 Italy Big Data Market By Deployment Mode
13.3.10.4 Italy Big Data Market By Organization Size
13.3.10.5 Italy Big Data Market By End Users
13.3.11 Spain
13.3.11.1 Spain Big Data Market By Component
13.3.11.2 Spain Big Data Market By Business Function
13.3.11.3 Spain Big Data Market By Deployment Mode
13.3.11.4 Spain Big Data Market By Organization Size
13.3.11.5 Spain Big Data Market By End Users
13.3.12 The Netherlands
13.3.12.1 Netherlands Big Data Market By Component
13.3.12.2 Netherlands Big Data Market By Business Function
13.3.12.3 Netherlands Big Data Market By Deployment Mode
13.3.12.4 Netherlands Big Data Market By Organization Size
13.3.12.5 Netherlands Big Data Market By End Users
13.3.13 Rest of Europe
13.3.13.1 Rest of Europe Big Data Market By Component
13.3.13.2 Rest of Europe Big Data Market By Business Function
13.3.13.3 Rest of Europe Big Data Market By Deployment Mode
13.3.13.4 Rest of Europe Big Data Market By Organization Size
13.3.13.5 Rest of Europe Big Data Market By End Users
13.4 Asia-Pacific
13.4.1 Asia Pacific Big Data Market By country
13.4.2 Asia Pacific Big Data Market By Component
13.4.3 Asia Pacific Big Data Market By Business Function
13.4.4 Asia Pacific Big Data Market By Deployment Mode
13.4.5 Asia Pacific Big Data Market By Organization Size
13.4.6 Asia Pacific Big Data Market By End Users
13.4.7 Japan
13.4.7.1 Japan Big Data Market By Component
13.4.7.2 Japan Big Data Market By Business Function
13.4.7.3 Japan Big Data Market By Deployment Mode
13.4.7.4 Japan Big Data Market By Organization Size
13.4.7. 5Japan Big Data Market By End Users
13.4.8 South Korea
13.4.8.1 South Korea Big Data Market By Component
13.4.8.2 South Korea Big Data Market By Business Function
13.4.8.3 South Korea Big Data Market By Deployment Mode
13.4.8.4 South Korea Big Data Market By Organization Size
13.4.8.5 South Korea Big Data Market By End Users
13.4.9 China
13.4.9.1 China Big Data Market By Component
13.4.9.2 China Big Data Market By Business Function
13.4.9.3 China Big Data Market By Deployment Mode
13.4.9.4 China Big Data Market By Organization Size
13.4.9.5 China Big Data Market By End Users
13.4.10 India
13.4.10.1 India Big Data Market By Component
13.4.10.2 India Big Data Market By Business Function
13.4.10.3 India Big Data Market By Deployment Mode
13.4.10.4 India Big Data Market By Organization Size
13.4.10.5 India Big Data Market By End Users
13.4.11 Australia
13.4.11.1 Australia Big Data Market By Component
13.4.11.2 Australia Big Data Market By Business Function
13.4.11.3 Australia Big Data Market By Deployment Mode
13.4.11.4 Australia Big Data Market By Organization Size
13.4.11.5 Australia Big Data Market By End Users
13.4.12 Rest of Asia-Pacific
13.4.12.1 APAC Big Data Market By Component
13.4.12.2 APAC Big Data Market By Business Function
13.4.12.3 APAC Big Data Market By Deployment Mode
13.4.12.4 APAC Big Data Market By Organization Size
13.4.12.5 APAC Big Data Market By End Users
13.5 The Middle East & Africa
13.5.1 The Middle East & Africa Big Data Market By country
13.5.2 The Middle East & Africa Big Data Market By Component
13.5.3 The Middle East & Africa Big Data Market By Business Function
13.5.4 The Middle East & Africa Big Data Market By Deployment Mode
13.5.5 The Middle East & Africa Big Data Market By Organization Size
13.5.6 The Middle East & Africa Big Data Market By End Users
13.5.7 Israel
13.5.7.1 Israel Big Data Market By Component
13.5.7.2 Israel Big Data Market By Business Function
13.5.7.3 Israel Big Data Market By Deployment Mode
13.5.7.4 Israel Big Data Market By Organization Size
13.5.7.5 Israel Big Data Market By End Users
13.5.8 UAE
13.5.8.1 UAE Big Data Market By Component
13.5.8.2 UAE Big Data Market By Business Function
13.5.8.3 UAE Big Data Market By Deployment Mode
13.5.8.4 UAE Big Data Market By Organization Size
13.5.8.5 UAE Big Data Market By End Users
13.5.9 South Africa
13.5.9.1 South Africa Big Data Market By Component
13.5.9.2 South Africa Big Data Market By Business Function
13.5.9.3 South Africa Big Data Market By Deployment Mode
13.5.9.4 South Africa Big Data Market By Organization Size
13.5.9.5 South Africa Big Data Market By End Users
13.5.10 Rest of Middle East & Africa
13.5.10.1 Rest of Middle East & Asia Big Data Market By Component
13.5.10.2 Rest of Middle East & Asia Big Data Market By Business Function
13.5.10.3 Rest of Middle East & Asia Big Data Market By Deployment Mode
13.5.10.4 Rest of Middle East & Asia Big Data Market By Organization Size
13.5.10.5 Rest of Middle East & Asia Big Data Market By End Users
13.6 Latin America
13.6.1 Latin America Big Data Market By Country
13.6.2 Latin America Big Data Market By Component
13.6.3 Latin America Big Data Market By Business Function
13.6.4 Latin America Big Data Market By Deployment Mode
13.6.5Latin America Big Data Market By Organization Size
13.6.6 Latin America Big Data Market By End Users
13.6.7 Brazil
13.6.7.1 Brazil Big Data Market By Component
13.6.7.2 Brazil Africa Big Data Market By Business Function
13.6.7.3Brazil Big Data Market By Deployment Mode
13.6.7.4 Brazil Big Data Market By Organization Size
13.6.7.5 Brazil Big Data Market By End Users
13.6.8 Argentina
13.6.8.1 Argentina Big Data Market By Component
13.6.8.2 Argentina Big Data Market By Business Function
13.6.8.3 Argentina Big Data Market By Deployment Mode
13.6.8.4 Argentina Big Data Market By Organization Size
13.6.8.5 Argentina Big Data Market By End Users
13.6.9 Rest of Latin America
13.6.9.1 Rest of Latin America Big Data Market By Component
13.6.9.2 Rest of Latin America Big Data Market By Business Function
13.6.9.3 Rest of Latin America Big Data Market By Deployment Mode
13.6.9.4 Rest of Latin America Big Data Market By Organization Size
13.6.9.5 Rest of Latin America Big Data Market By End Users

14 Company Profile
14.1 SAP.
14.1.1 Market Overview
14.1.2 Financials
14.1.3 Product/Services/Offerings
14.1.4 SWOT Analysis
14.1.5 The SNS View
14.2 Oracle.
14.2.1 Market Overview
14.2.2 Financials
14.2.3 Product/Services/Offerings
14.2.4 SWOT Analysis
14.2.5 The SNS View
14.3 Centerfield.
14.3.1 Market Overview
14.3.2 Financials
14.3.3 Product/Services/Offerings
14.3.4 SWOT Analysis
14.3.5 The SNS View
14.4 Microsoft.
14.4.1 Market Overview
14.4.2 Financials
14.4.3 Product/Services/Offerings
14.4.4 SWOT Analysis
14.4.5 The SNS View
14.5 Sisense
14.5.1 Market Overview
14.5.2 Financials
14.5.3 Product/Services/Offerings
14.5.4 SWOT Analysis
14.5.5 The SNS View
14.6 Cloudera.
14.6.1 Market Overview
14.6.2 Financials
14.6.3 Product/Services/Offerings
14.6.4 SWOT Analysis
14.6.5 The SNS View
14.7 AWS
14.7.1 Market Overview
14.7.2 Financials
14.7.3 Product/Services/Offerings
14.7.4 SWOT Analysis
14.7.5 The SNS View
14.8 Accenture.
14.8.1 Market Overview
14.8.2 Financials
14.8.3 Product/Services/Offerings
14.8.4 SWOT Analysis
14.8.5 The SNS View
14.9 IBM.
14.9.1 Market Overview
14.9.2 Financials
14.9.3 Product/Services/Offerings
14.9.4 SWOT Analysis
14.9.5 The SNS View
14.10 Google.
14.10.1 Market Overview
14.10.2 Financials
14.10.3 Product/Services/Offerings
14.10.4 SWOT Analysis
14.10.5 The SNS View

15. Competitive Landscape
15.1 Competitive Benchmarking
15.2 Market Share Analysis
15.3 Recent Developments

16. USE Cases and Best Practices

17. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

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