Report Scope & Overview:

Decorative Coatings Market Size was valued at USD 78.12 billion in 2022, and is expected to reach USD 115.41 billion by 2030, and grow at a CAGR of 5.0% over the forecast period 2023-2030.

The paints and coatings used to cover buildings and homes are called decorative coatings. Most are made for specific jobs, such as coating roofs, painting walls, or sealing decks. No matter what it is used for, every coating on a building must serve certain decorative, long-lasting, and protective purposes.

Decorative Coatings Market Revenue Analysis

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The decorative coatings on buildings make sure that they last as long as possible. These coatings are very helpful for extending the life of sheets, making them easier to use, and making homes and businesses look better. Alkyd, acrylic, polyurethanes, and many other types of resins are used for these coatings.

Market Dynamics:


  • Growth of the Construction Industry

  • Systems for painting that are good for the environment

  • Coatings that last longer and look and work better


  • Policies that are hard to follow and take a lot of time


  • Chances in places with less regulation

  • Putting money into "emerging markets"


  • Getting used to new technologies

  • Prices of titanium dioxide can change a lot.

Impact of COVID-19:

The International Monetary Fund (IMF) says that there will be a recession in 2020 that is as bad or worse than the global economic crisis of 2008. The IMF has warned that the world economy will lose a total of USD 9 trillion in output between 2020 and 2021. How the virus spreads in Europe, the US, and other major economies will still determine how much damage it does to the economy.

Economists say that the effects of the outbreak on economies around the world will likely lead to less demand for Chinese goods around the world. This will hurt the Chinese economy even more. As the pandemic gets worse, the growth rate will drop sharply, and this will happen against a background of volatile markets and increasing credit stress. Initial information from China shows that its economy has been hit much harder than expected, but there are signs that things are starting to get better. In Europe and the US, there will be more restrictions on travel and transportation, and the lockdown will last longer. This will cause a drop in demand, which is expected to recover a little in the second quarter before a big recovery starts later in the year.

Central banks have taken action and are doing things like sharply lowering policy rates, buying assets again, and putting more money into the economy. In general, the government has been slow, but they have started to loosen their purse strings. People expect that spending will get bigger and more focused on the groups that are hurt the most. Movement restrictions in Europe and the US are hurting the economies of both places in a big way. The economies of India and Southeast Asian countries are also going through a lot of trouble.

Market Segmentation:

By Resin Type:

  • Acrylic

  • Alkyd

  • Vinyl

  • Polyurethane

  • Others

By Technology:

By Coating Type:

  • Interior

  • Exterior

By User type:

  • DIY

  • Professional

By Product Type:

  • Emulsion

  • Wood Coatings

  • Enamels

  • Others

By Color Type:

  • White

  • Other

By Application:

  • Residential

  • Non-residential

Decorative Coatings Market Segmentation Analysis

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Regional Analysis:

Geographically, the decorative coatings market is broken down into Asia-Pacific, Europe, Latin America, North America, and the Middle East and Africa. Asia-Pacific has the largest share of the decorative coatings market because its construction industry is growing and the number of people in the middle class is growing. In developing economies in the Middle East and Africa, like the United Arab Emirates, Saudi Arabia, Iran, and Kuwait, the demand for global decorative coatings is going up. This is because the construction industry is getting more and more popular. Asia-Pacific is also expected to grow at a moderate CAGR. This is because more people are becoming aware of durable coatings and environmental concerns, and more people are looking for decorative coatings that are good for the environment.

North America is expected to grow a lot over the next few years due to its high consumption potential, rising production capacities, and increasing economic growth rate. The U.S. has one of the largest market shares in terms of value and volume for the use of decorative coatings on furniture, and it is expected to grow at a moderate CAGR. The demand for decorative coatings is expected to grow in many European countries, such as Italy, Germany, Spain, the United Kingdom, France, and Russia. This is because people are spending more on innovation and have more money to spend. Also, the growth in this area is expected to be helped by the fact that Germany has a lot of big companies that make decorative coatings.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

Key Players:

Asian Paints Limited, PPG Industries Inc., The Sherwin-Williams Company, BASF SE, Akzo Nobel N.V., The Valspar Corporation, Arkema S.A., Nippon Paints Co. Ltd, Kansai Paint Co., Ltd., Tikkurila Oyj, and other players.

Asian Paints Limited-Company Financial Analysis

Decorative Coatings Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 78.12 Billion
Market Size by 2030 US$ 115.41 Billion
CAGR CAGR of 5.0% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Resin Type (Acrylic, Alkyd, Vinyl, Polyurethane, Others)
• By Technology (Waterborne coatings, Solvent-borne coatings, Powder coatings)
• By Coating Type (Interior, Exterior)
• By User type:, DIY, Professional)
• By Product Type (Emulsion, Wood Coatings, Enamels, Others)
• By Color Type (White, Others)
• By Application (Residential, Non-residential)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Asian Paints Limited, PPG Industries Inc., The Sherwin-Williams Company, BASF SE, Akzo Nobel N.V., The Valspar Corporation, Arkema S.A., Nippon Paints Co. Ltd, Kansai Paint Co., Ltd., Tikkurila Oyj, and other players.
DRIVERS • Growth of the Construction Industry
• Systems for painting that are good for the environment
• Coatings that last longer and look and work better
Restraints • Policies that are hard to follow and take a lot of time

Frequently Asked Questions

Ans: Manufacturers, Consultant, aftermarket players, association, Research institute, private and universities libraries, suppliers and distributors of the product.

Ans: Chances in places with less regulation and Putting money into "emerging markets & quot are the opportunity for Decorative Coatings Market .


Ans: Policies that are hard to follow and take a lot of time are the restraints for Decorative Coatings Market.


Ans: Waterborne coatings, Solvent-borne coatings and Powder coatings are the sub-segments of by Technology segment.

Ans: Decorative Coatings Market Size was valued at USD 74.4 billion in 2021, and expected to reach USD 144.75 billion by 2028, and grow at a CAGR of 5.0 % over the forecast period 2022-2028.


Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World


5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis

8.Decorative Coatings Market Segment, By Resin Type

8.1 Acrylic

8.2 Alkyd

8.3 Vinyl

8.4 Polyurethane

8.5 Others

9.Decorative Coatings Market Segment, By Technology

9.1 Waterborne coatings

9.2 Solvent-borne coatings

9.3 Powder coatings

10.Decorative Coatings Market Segment, By Coating Type:

10.1 Interior

10.2 Exterior

10.3 By User type:

10.4 DIY

10.5 Professional

11. Decorative Coatings Market Segment, By Product Type:

11.1 Emulsion

11.2 Wood Coatings

11.3 Enamels

11.4 Others

12. Decorative Coatings Market Segment, By Color Type:

12.1 White

12.2 Others

13. Decorative Coatings Market Segment, By Application:

13.1 Residential

13.2 Non-residential

14. Regional Analysis

14.1 Introduction

14.2 North America

14.2.1 USA

14.2.2 Canada

14.2.3 Mexico

14.3 Europe

14.3.1 Germany

14.3.2 UK

14.3.3 France

14.3.4 Italy

14.3.5 Spain

14.3.6 The Netherlands

14.3.7 Rest of Europe

14.4 Asia-Pacific

14.4.1 Japan

14.4.2 South Korea

14.4.3 China

14.4.4 India

14.4.5 Australia

14.4.6 Rest of Asia-Pacific

14.5 The Middle East & Africa

14.5.1 Israel

14.5.2 UAE

14.5.3 South Africa

14.5.4 Rest

14.6 Latin America

14.6.1 Brazil

14.6.2 Argentina

14.6.3 Rest of Latin America

15. Company Profile

15.1 Asian Paints Limited

15.1.1 Financial

15.1.2 Products/ Services Offered

15.1.3 SWOT Analysis

15.1.4 The SNS view

15.2 PPG Industries Inc.

15.3 The Sherwin-Williams Company

15.4 BASF SE

15.5 Akzo Nobel N.V.

15.6 The Valspar Corporation

15.7 Arkema S.A.

15.8 Nippon Paints Co. Ltd

15.9 Kansai Paint Co., Ltd.

15.10 Tikkurila Oyj

16.Competitive Landscape

16.1 Competitive Benchmark

16.2 Market Share analysis

16.3 Recent Developments

17. Conclusion

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Secondary Research

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Primary Research

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Data Bank Validation

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